dimanche 22 novembre 2015

What wine expert think about the French Cellar Wine in China

Interview of Wine expert about French Cellar Wine selection. 

JancisRobinson.com by Wai Chan Xin, CSW, FWS "If I am asked to reveal anything new in the Chinese wine market, and the boys in The French Cellar certainly table header. They do not carry a lot of wine and they run a wine shop. Everything they do is simple. Each month, they offer two wines for each subscriber according to their quality levels subscribed. Guaranty of pleasant surprise hastily around the same time each month.

Wine drinking habbits in China ! 

 Most people probably do not understand, but in a young country where the culture of wine drinking has been taken by the general public in recent years, most people could not tell the difference between Cabernet Sauvignon and Merlot.

More information on Zhongguo -wine 

French Wines in China 

Buy wines from the old countries of the world, like France, is even more difficult since the varieties used in the blend rarely appear in evidence, except in the case of wine country and Alsace. I think a sensible wine merchant should educate their customers on a regular basis on the various products in the portfolio. These guys have added a touch of education service with tasting notes, prepared by the sommelier Nicolas Rebus, delivered with wines, carefully detailing the visual, smell and taste of wine awaited.

And for a customer like me who is already familiar with the traditional areas produce, I can still indulge in an adventure in the lesser known regions such as Savoy and Corsica. The only catch is that the limited supply, they carry means it must be quick to order additional bottles. If customers do not have the time to learn a lesson on wine, why not bring the lesson to them. Readily available, whenever they want to open the bottle.

Nicolas Rebus the image of the french cellar ! 

The French Cellar explained. " we do have the  best in France to make the best wines in China. Thank you to our sommelier Nicolas we buy directly in the vineyards. We have the privilege to buy only 1 wine, the best by succession and to bring it to China . The only criteria for the selection of wines is quality. In our first year we have visited over 60 different winemakers, from 60 different appellations from 12 wine regions.

This French epicurean style will never end!

Best French Wines to China
Our Somelier Nicolas Rebut meet Wine maker in France. Discover every month a new selection with French Wines. If you like good French Wine let us a comment , we will invite you to our next Event.
Post by The French Cellar China  29 october 2015

About The French Cellar

 Subscription wine services are all the rage in Singapore now, and they develop in China and Hong Kong where people subscribe to receive each month a mystery box filled with either fashion accessories, personal care products or even food items. But how about wine? That’s what the folks behind The French Cellar is attempting – a subscription box service where they will deliver you a box of carefully-curated premium French wines right to your doorstep.

The French Cellar just arrived in China
The French Cellar has just arrived in China in China. The good news for Expatriate is that they can buy good selection of wine for a very good price. :-) --------The French Cellar http://www.thefrenchcellar.cn/index_en.aspx imports French wines directly from vineyards, carefully selected by our sommelier Mr. Nicolas Rebut, former Chef Sommelier of the 3-star Michelin restaurants, Louis XV (Monaco) and Le Meurice (Paris).Our goal is to bring the best wines France has to offer, at great value to our members. The French Cellar allows members to discover two beautiful tasting wines every month, exclusively through our platform, thanks to a special and personal relationship we have between our sommelier and winemakers in France. All your wines enjoy free delivery to the comfort of your home with wine tasting notes, written by the sommelier, so that members can enjoy an epicurean wine journey, learn more about the wines, winemakers and vineyards with us.The French Cellar is pioneering the Wine Subscription E-commerce Model into Asia
Post by  The French Cellar China s

Importing French wine in China! 

The French cellar (www.the French Cellar.cn) import of French wines directly from vineyards, carefully selected by our sommelier Mr. Nicolas Rebus , former head sommelier of 3 stars Michelin restaurants, Louis XV (Monaco) and Le Meurice ( Paris).

Our goal is to bring the best wines France has to offer, at great value to our members. The French Cellar enables its members in Asia to discover 2beautiful wine tasting every month exclusively through our websites , thanks to a special and personal relationship that we have between our sommelier and wine growers in France. All your wines are free shipping in the comfort of your flat in China with wine tasting notes, written by the sommelier, so that members can enjoy an epicurean wine travel, learn about wines and vineyards
The  French cellar wine pioneer Subscription E-commerce model in Asia.
- Wine Gift subscriptions and subscriptions (two wines each month with a wine tasting guide, the different offers, different durations)
- Online Store to order individual wines subscription offers
- Private sales with incredible wines at unbeatable price
- Special orders for events (personal, organizational)

dimanche 25 octobre 2015

How to market fashion Brand in China

Last Thursday, Fashion’s collective, the fashion digital marketing reference has bring some informations about the digital strategy in China during its event « Cocktails & Conversations » that presented series of topics on adopting a global strategy for the chinese consummer.

Fashion’s collective, a company based in New York that focus on the learning of fashion and luxury brands that use digital marketing, has recently inaugurate its Shanghai office to welcome the brands that are looking for increasing their knowledges of marketing in China.

Social media in China are important

The discusion has featured many topics about how to optimizate social medias and e-commerce strategies. Booker and Buchwald have also present 7 suggestions on the digital strategy for fashion and luxury brands.

Tips to market a a brand in China 

  1. If you are not already on WeChat, do it. Booker has insist on the importance of this app that is realy efficient for doing digital marketing in China because she allows brands to win dividends when it’s used well. According to him, WeChat is working to be more efficient than Weibo in marketing. First of all, it’s not a newsfeed, as messages and shares wait that users open it and don’t dissapear if you travel for exemple. Besides, WeChat users are more reactive than in other social medias. They follow to be aware of the brands news, so you already know what they want. You will not spam them.
  2. The luxury online trade is still young and in development. It’s a real succes in China, but according to Buchwald, many users prefere to buy luxury products directly in shops or with the help of mediators like in Taobao. The Chinese customer will take time to do some researches online but not for luxury goods. He recommands to the brands to focus on important details that will make the online buy esaier for chinese, with a quick and safe delivery, size informations, a quick website and accomodation for chinese payment methods.
  3. « Mix-and-Match » is a popular editorial topic for chinese customers. Buchwald has precises they were ready to buy one or deux key investment pieces, and want to know how to associate them with their wardrobe.
  4. The KOL’s (Key Opinion Leaders) are hard to hire but have an important promotional value. Booker has highlighted the benefits of being supported by a KOL on chinese social medias, and he doesn’t talk only about very notorious celebrities, but also notorious fashion bloggers. He notices that many of them are paid in function of the number of followers.
  5. Both speakers have precized that the brands must constantly keep up with rapid changes. It’s possible that in ont year, the most used social platform doesn’t even exist today.
  6. Some professionals believe that the goal of online branding is to have consumers continually recognize a brand. Others focus on integrating online branding with the overall brand experience of customers in relation to a company, product, or other branded entity. From this perspective, brand recognition is viewed as one component among many, such as brand differentiation (from competitors) and the "Collaboration Age" brand dialog facilitated by Internet and mobile communications. Website development is a key component of online branding as a website is used by companies and individuals to present products and services of a brand. Focusing on a website's appearance, functions, and company message to provide a positive experience to visitors is all part of online branding.Website development for online branding also includes utilizing a blog to generate content for readers interested in topics related to the brand. It has been both recommended and advised against to guest blog on other websites for the purpose of online branding.
  7. Internation World of Mouth (IWOM) is one of the most valuable form of marketing, the one that consumers trust above all others and the one that is most likely to drive sales for a company. It’s using happy customers to promote a business. Its ai mis to provide customers with such an unbelievably amazing, life-affirming product or service that they can’t help but share their experience with firends, family, co-workers, and the random dude who sits at the bus stop every day with his exotic parrot.

 see also this video

mardi 20 octobre 2015

Why 3D printing interest French Companies

Attract the attention of business leaders on emerging issues, open discussion and facilitate networking are the main objectives of small business luncheons that the Community of communes of the Pays des Herbiers organizes at 4 times a year . Indeed, executives and managers necessarily have access to economic information but is often sucked into their activities and therefore have almost no time to learn or to deepen a number of questions.

70 entrepreneurs 

At the session of 06 October, 70 entrepreneurs have addressed the question of 3D technologies in business: for today or tomorrow? Interest theme It was, as its title suggests, a workshop on topics concerning technologies related to 3D in companies, their applications and their potential outlets. This technology has seen the day there is this 30 years and is now particularly booming, thanks to lower costs, the development of service offerings, to create the "Fab Lab" on the international scene, seems not to leave indifferent entrepreneurs since 70 responded to the call. The scope of the 3D printing technology is so great that many cases have been reported at this session of October 6. Low-cost prosthesis

Photo source

This was for example the history of the 6 year old, without a right hand from birth, and who became a printed plastic graft prosthesis in 3D. 3D technology has enabled to provide a customized hand to the child at a cost ten times cheaper than current industrial technologies. Giants! Investors in printing technology 3D With the objective of providing special metal parts for the aerospace, automotive and machine tools, the Michelin group and the Fives Group have created a joint venture of "additive manufacturing" based metal powder.

€ 25 million investment

The duo has invested € 25 million. New way to design and manufacture For new perspectives on design and design of certain technical objects, the Massachusetts Institute of Technology announced the marketing of a new 3D printer can create models with the combination of 10 different materials. This new machine of pioneer Fab Lab is offered at € 7,000. The Herbretais are also in the race With the Lycée Jean Monnet, who for years has a 3D printer as well as the St. Gabriel Institute with its Fab Lab, for pedagogy opened in early 2015, named Gab Lab, the basin can argue Herbretais already be in addiction with the technology of 3D printing. Side speakers  Emmanuel Roux, a consultant on digital issues, created the Z bis to the Roche-sur-Yon, the first Fab Lab Vendée.  The VTech Group sees 3D printing as the logical evolution of its business since 2002 based on 2D printing. With its 3D Tech subsidiary, sells machines and offers services in 3D printing.  Hugues Pasquier, president of the Club of Les Herbiers Companies wonders about the possible replacement of the trades of machining by additive manufacturing technologies.

article proposed by Atwim

see also :

vendredi 9 octobre 2015

China's slowdown is 'healthy'

Christine Lagarde avoided blaming China for lackluster global economic growth on Thursday, framing the country's deep slowdown

Asian Stock Market 

Asian stocks marched higher on Friday, following a positive terminal of Wall Street, fueled by status quo signals of Fed minutes. "It is easier than the political perception of the Fed means a weaker US dollar and helps emerging markets such as China to grow," said jérémy, equity strategist, Credit Suisse told Reuters. "I'm not sure we've seen the end of the problems for China, but not least, this is what investors appear to be the prices. " In the US, the Dow Jones Industrial Average closed above 17,000 for the first time since Aug. 19 win almost 1 percent and ended the session 138 points higher 17,050.75. The S & P 500 closed up nearly 1 percent to 2,013.43 and the Nasdaq up 0.4 percent to 4810.79. The increases came as investors digested the September meeting minutes from the Fed. "I think the combination of oil (gains) and the minutes of the Fed lifted the indices here," Cardillo said Peter, market economist at Rockwell Chief Global Capital, noting the minutes decreased the likelihood of an increase in rates this year.
The minutes show that Fed policymakers were still looking domestic inflation and the impact of slower global growth. "I think you have a little more clarity on what the Fed thought. The decision not to raise rates was more collaborative than people thought. The call was not really that close," said Peter Coleman, head trader at ConvergEx.

US and Chinese Stock market

Expectations that US interest rates will remain close to zero for now boosted the Nikkei 225, benchmark Japan, which closed up 1.6 percent to 18,438,67. Bucking the upward trend, shares of Fast Retailing sank 10 percent after the Japanese clothing company missed its earnings forecast for the year due to losses at US stores. It recorded an operating profit of 164.5 billion yen ($ 1.4 billion) - well below a projection of 200 billion yen.
Australian stocks recorded their fifth consecutive day of gains, with the ASX 200 ended 1.3 percent higher at 5279.70 - six weeks high - supported by gains in resource-related stocks.

China's top aircraft manufacturer

China's top aircraft manufacturer has revealed specifications of an advanced stealth fighter jet in a bid to lure foreign buyers, the official China Daily reported on Friday. In a rare disclosure, the state-owned Aviation Industry Corp of China (Avic) unveiled the capabilities of the J-31 aircraft at an aviation show, even though the jet is still being tested, the newspaper said.
"The prospect of a further weakening of the US dollar was clearly a boon to the materials and energy sector again today. Shorts in these sectors also seem to come off at a rapid pace as well," Angus Nicholson, Analyst market at IG. The materials sector added 9.6 percent this week, while the energy sector rose by 13.2 percent, according to IG.

China stock gains cool China's stock rally cooled, with the Shanghai Composite closed up 1.3 percent to 3143.35. This follows a gain of 3 percent on Thursday as the market resumed trading after a week long vacation.

China Market 

The earnings season for the third quarter of the country started running on Friday, with Shenzhen-listed Shandong Pharmaceutical Wohua report a 252 percent rise in profits, offsetting lackluster listed Shanghai Rope Xinri Hengli Steel Wire, which posted a loss.

Hong Kong

Hong Kong's Hang Seng index rose 0.6 percent, regaining some ground after being hit by profit-taking a day earlier.
Shares of Chow Tai Fook rose as much as 4.5 percent after the largest retailer of jewelry in Hong Kong said a mini-gold rush, driven by falling prices, led to same-store growth sales up 4 percent in the second quarter, Dow Jones reported.
The South Asian markets for
The South Asian markets hungry before, enjoying the confidence of investors in the wider risks.

dimanche 27 septembre 2015

Top News about Chinese Market

What s happen in China end of september 2015 ?

Check this 10 titles to understand the news in China

vendredi 18 septembre 2015

Largest 3D printer in the wold

Big Delta is the largest 3D printer in the world with a height of 12 meters. It will create clay houses. 3D printers are growing every week, but it's just mind blowing.

World's Advanced Saving Project

Earlier this week, 3D printing specialists WASP (World's Advanced Saving Project) announced that they would propose a 3D printer 12 meters high. Once it is built, the Big Dela will be the largest 3D printer on the planet. 3D printer of this size can build many things. But these designers have said it is specially designed to provide cheap houses. The concept is to use local materials such as earth or clay and build the house with an energy below 100 watts.

With a metal frame of 6 meters and a print stream that also functions as a mixer, the project WASP is a real mammoth in 3D printing. Considering these characteristics, Big Delta is perfectly suited to quickly build houses in areas affected by natural disasters.

providing a housing solution 

 But in addition to providing a housing solution in a crisis, WASP said Big Delta could also be used to provide cheap houses in densely populated areas. The United Nations estimates that the world needs 100,000 new houses per day for the next 15 years to cope with rapid population growth and the concentration of people in large cities. But WASP goes further by saying that in 2030, 4 billion people will need housing while their annual income is 3,000 dollars. And this Big Dela 3D printer can help in this housing crisis. WASP is planning to unveil its revolutionary 3D printer during this weekend to prove its performance. It is not known the price of a house and maintenance of this printer, but this type of project is always interesting. There is a trend of increasingly strong to use 3D printing to create whole houses. Chinese had also proposed a solution that allowed to print a 3D house in 24 hours.

sources :

check also articles about China

samedi 5 septembre 2015

Mercedes-Benz is doing a good job in #China

Mercedes-Benz is doing a good job in China 

Sales of global brand Mercedes-Benz grew 18 percent in August to 139.802 cars, driven by demand in China, where the volume of the car has increased by 53 percent to 32.763 vehicles.
It was the 30th consecutive month Mercedes record sales.
Sales to small Smart brand increased 9.4 percent in August 6317, Daimler said in a statement on Friday. This helped the combined sales of Mercedes and Smart to grow by 17 percent to 146,119 last month.

With China, deliveries of the Mercedes brand rose 4.8 percent to 28.373 vehicles in the United States and 11 percent to 50 304 in Europe. Daimler said global shipments were boosted by a 81 percent increase in sales of the new Mercedes C-Class while sales of compact crossover GLA helped lift the volume of the car manufacturer in China. Growth is expected to continue given the introduction of new vehicles such as the S-Class convertible, Ola Kaellenius, marketing and sales head of Mercedes, said.
Combined sales of eight months for Mercedes and Smart jumped 16 percent to 1.26 million vehicles with volume up 15 percent to EUR 1.18 million for the Mercedes and smart sales up 29 percent to 77 768

3 twitter news about China 

vendredi 4 septembre 2015

Helicopter and metal market in China

After unveiling a helicopter version of its Pro Line Fusion avionics suite at Heli Expo in Orlando (Florida) in March, Rockwell Collins is heading for China and specifically the China Helicopter Exposition lounge whose third edition is about to opened in Tianjin on 9 September.
The US supplier confirms its will to find new platforms in the rotorcraft industry for this avionics, which was chosen so far to equip mainly business aircraft.

Main value :

  • Aluminum was worth 1,622.50 dollars per tonne, against 1569.50 dollars.
  • Lead was worth 1.685 dollars per ton, against 1687.50 dollars.
  • Tin was worth 15,105 dollars per tonne, against 14,125 dollars.
  • Nickel was worth 9825 dollars per ton, against 9955 dollars.
  • Zinc was worth 1793 dollars per ton, against 1804 dollars.

Rockwell Collins

Rockwell Collins will present the Chinese living a demonstrator allowing vistors to "steal" on a helicopter equipped with the new avionics suite.
Pro Line Fusion includes graphical interfaces, intuitive icons and reconfigurable multi-function windows. It allows to reduce pilot workload to keep them focused on the task regardless of the flight conditions.
Note also that certification this summer by the FAA of the Pro Line Fusion biturboprop on the Beechcraft King Air 250 mark, Rockwell Collins, the first use of a touch screen at the PFD (primary flight display) of a commercial aircraft.
Prices of base metals traded on the London Metal Exchange (LME) have offered some respite, taking advantage of the closure of Chinese places to resume after plummeting last week.

First ballasted by disappointing economic indicators from China earlier this week, reviving concerns about the slowdown in the global economy and second largest base metal consumer in the world, the prices of industrial metals are then recovered slightly .

Investors were expecting a quiet week in the absence of Chinese operators, last week after trying for their nerves when the price of copper and aluminum had plunged to new lows in six years.

Chinese markets

Chinese markets were indeed closed Thursday and Friday because of the commemorations of the 70th anniversary of the Japanese surrender.

Yet "the basic metals market was more active than expected considering the absence of Chinese markets," noted analysts at Standard ICBC and the price of copper, nickel and aluminum in particular took the opportunity to recover. "It will be interesting to see how the markets react to China (the increase) and if the momentum can be maintained", they tempered, however.

The recovery remains fragile copper

Copper prices reached their highest level since Thursday August 11, 5314 in dollars per tonne. But the foundations for a sustainable recovery of the red metal have yet to strengthen.

"A rise in copper inventories suggests that physical demand for this metal is currently quite low," said Caroline Bain, an analyst at Capital Economics. At the end of August, copper stocks stored in the warehouses of LME soared to their highest level in a year and a half, to 371,000 tons.

Digital Agency in China Shanghai
Toute l'équipe de Gentlemen vous souhaite une bonne année 2015 ! Si vous souhaitez une belle petite vidéo , n'hésitez pas à nous droper un petit mail. ;-) ou la partager .
Posted by Marketing Chine on 2015年1月4日

Slowdown of China 

Moreover, the slowdown in the real estate sector continues to weigh on copper, according to several analysts, although they expect that the measures taken by the Chinese government to stimulate the economy are beginning to have the effect on the demand for this metal.
Finally, with only 32,000 tons of production "lost" in August, the copper production on disturbances are actually rarer last month compared to July where supply in Zambia, Chile was particularly slow, according to Barclays.

Aluminium in China

Aluminum remains ballasted by a supply glut The price of aluminum rose Thursday to their highest level since the end of July, to 1,641 dollars per tonne while operators cautiously returning to the market.
These days trade volumes have increased and exceeded the average of the past year, while prices stabilized and gained ground as Leon Westgate, an analyst at Standard ICBC.
But the market remains oversupplied and this should continue to weigh down short-term courses while global demand has increased. "Before it becomes clear that producers will decrease their production, a significant rise in price of gold seems unlikely," concluded Ms. Bain. In turn, the price of lead reached 1.744 dollars per ton Wednesday, its highest level in almost two weeks. The price of tin and zinc are mounted at a maximum since mid-August, respectively 15,365 dollars per tonne and dollars per tonne 1842.
On the LME, copper tonne for delivery in three months traded at 5.161 dollars Friday at 12:20 GMT, against 5086.50 dollars the previous Friday at 11:15 GMT.
read also

dimanche 16 août 2015

TCL on the Comeback Trail With Samsung

Chinese manufacturer TCL TV (HKEx: 1070; Shenzhen: 000100) made all the right moves today, after its disastrous purchase of the European company and the North American television Thomson few years ago. In the latest smart move for the company, in my opinion, the strongest of the major TV brands in China, TCL signed Samsung (Seoul: 005930) as a partner in its LCD plant relatively state-of-the-art Shenzhen, with Samsung a 15 percent stake in one of the other factory partners. 

As part of the package, Samsung — already the world’s top LCD maker — will also buy 2.55 million LCDs from the venture annually, or 15 percent of its output. This deal is great for TCL, not only bringing in a major new customer but also making sure the plant gets the cutting-edge technology it needs to keep up with other global leaders like LG Display (Seoul: 034220) and Chimei Innolux (Taipei: 3481). TCL already enjoys a solid reputation at home, and with this new partnership could finally start to make some serious inroads toward developing a name as a quality global brand, much the way that Samsung has done over the last 20 years.Bottom line: TCL’s LCD tie-up with Samsung will give it a major boost towards becoming China’s first global quality TV brand.
source : http://www.youngchinabiz.com/en/tcl-on-the-comeback-trail-with-samsung-tie-up/ 

dimanche 9 août 2015

Travel industry in China

Travel industry in China 

Ctrip is likely to make a counter-bid for eLong following a surprise offer from Tencent, sparking a potential bidding war that should ultimately see Ctrip emerge as the victor.

I also have to suspect that this particular bid came without the knowledge of Ctrip, which itself owns 37 percent of eLong. Ctrip got its stake after joining a group that bought out a controlling 62 percent of eLong previously held by US travel giant Expedia (Nasdaq: EXPE) earlier this year. 
Tencent has owned its stake in eLong since 2011. Ctrip’s recent moves have all pointed to its own buyout offer for eLong, leading me to believe that we could quickly see a bidding war break out for the company.I’ve been predicting for the last few months that leading online travel site Ctrip (Nasdaq: CTRP) would make a buyout bid for former rival eLong (Nasdaq: LONG), so I was quite surprised to read that such a bid has come instead from Internet giant Tencent (HKEx: 700). This particular move is all the stranger because Tencent hasn’t shown much interest in the travel sector before now, though it previously invested in eLong and now owns about 15 percent of the company.
More broadly speaking, this latest buyout offer is part of a bigger wave of similar deals that have seen dozens of US-listed Chinese companies launch privatization bids this year. Most of those companies have failed to attract interest from US investors, and their shares have languished as a result. Many feel they could get better valuations in China, and are trying to de-list from the US and eventually re-list at home.
The case with eLong is similar, since the stock never did very well and has lost nearly half of its value since the Ctrip-led buyout of Expedia’s stake back in May. According to eLong, Tencent has now offered to buy all of its shares for $18 each, representing a 27 premium over their last closing price. (company announcementChinese article) But that price still represents a discount from the peak of more than $22 that eLong reached back in May when the earlier Expedia buyout was announced.

source http://www.youngchinabiz.com/en/travel-bidding-war-coming-for-elong-with-tencent-offer/

mercredi 29 juillet 2015

Wechat is so popular in China but not in the world

Have you ever heard the term “Chinese WhatsApp”? If you have never heard it, then you need to know that the term is a term for WeChat, a famous chat application from China. WhatsApp spread more widely but WeChat began to follow, and for the moment, the majority of WeChat users are coming from China. The uniqueness of this application lies in the fact that WeChat is not just a normal chat application, but also a social network and a social media. WeChat has facilities capable of being used to search for new acquaintances; something that has not been provided by WhatsApp. Check : http://wechat.com/

scan this to discover a Wechat Brand for Treelabs about music

 Wechat in China!

In this article, I will pay attention to why WeChat has not yet to achieve what has been achieved by WhatsApp. In China, its origin country, the application is very dominating for chatting purposes but somehow not very successful abroad. To find out why, we must know the background of chat application development in the world, especially in China. I live in China and of course I know chat application development here. The development is certainly fueled by the growth of smartphone users growing to almost 80%.I also lived in the United States and I have tried various chat applications such as Facebook, Twitter, WhatsApp, and LinkedIn, while I have been a customer of Renren, Weibo, Momo, and so forth. I did these experiences before I know WeChat. One thing I realized is that WeChat is designed specifically for Chinese consumers. This application determines that its biggest target is Chinese people so that it provides various facilities tailored to the characteristics of Chinese citizens.

dimanche 26 juillet 2015

Internship Marketing Digital (Shanghai)

Internship Marketing Digital (Shanghai)

Your tasks:

- Working referencing of our sites on Google
- Marketing watch
- To be the spokesperson and ambassador of a company in the travel industry.
- In writing and posting messages on various platforms (twitter, facebook, blog, etc.), you must ensure the promotion of the site. You have to make a research work to post high-value information.
- Ensure harmony and well-being of our various communities, playing a particularly active role of mediator.
- Follow the key figures (dashboard) to evaluate the vitality of hearings and key members, subscribers.
- Ensuring customer care


Upper or self-taught, you have experience, a taste for Internet and specifically for the use of different social networks.
Curiosity and general culture, to play the role of a skilled mediator
You combine writing skills, analytical mind and initiative.
Finally, you master (or want to master) online communication tools (blog, forum, facebook, etc ...).
more information here https://www.bonjourchine.com/threads/stage-digital-marketing-shanghai.116939/

jeudi 23 juillet 2015

Micron’s decision to discourage a buyout offer from China’s Unigroup

A week after the screening in the titles, a potential offer by Tsinghua Unigroup China to Micron Technology (NASDAQ: MU) is in doubt, with the word that the main US memory chip maker is worried that such an agreement Washington could get a veto over national security reasons. The development comes as a slight surprise to me, as I have already predicted that such an agreement would ignite some controversy, but would eventually be approved by the Committee on Foreign Investment in the US (CFIUS) which conducts examinations for national security risks.

It is quite possible that Micron does not really proceed to negotiations because it believes that there is a fairly high chance that such an agreement could be vetoed by Washington. But that said, it is also quite possible that Micron could quickly resume talks if Unigroup offers a higher price than the previous $ 21 per share under discussion, and that all this is just a negotiating tactic.

This particular saga began a week ago, when the media reported that Unigroup, a company with close ties to Beijing, was preparing to make his offer $ 21 per share for Micron, in a deal that would value the chip maker to 23 billion. (Previous Post) Some argued the deal would get vetoed because of the status of Micron as the first memory chip maker United States and its broad portfolio of know-how high-tech. But others said the Micron technology is widely available around the world, making a less likely veto.
The latest reports now say that Micron said quietly Unigroup he will not pursue a case, due to the probability of a veto by CFIUS. (Article in English) Micron delivered its views after UniGroup officials expressed their formal interest in pursuing an acquisition late last week, say reports. They added that Micron consulted but not hired an investment bank because it does not want to pursue a case.
As a former journalist, I can say with almost 100 percent confidence that this news comes from particular sources at Micron, which means that the leak was almost certainly a strategic decision with additional incentives. This could mean that simply said Micron Unigroup its $ 21 offering price is too low, and he will need to significantly increase the number of Micron to go to the trouble to pursue a case that has a significant risk of being rejected.
Unconvinced investors

Certainly investors do not see things this way, with the shares of Micron tumbling 6 percent in the last trading session at $ 18.89, or 10 percent below the expected offering price. The shares had risen as high as $ 20.12 after the news was reported last week. But it is also interesting to note that shares of Micron lost about half its value in the last 7 months due to the stiff competition in the memory market from the computer that is used to power most Electronic devices today.
This rebuff Micron means that the ball is now in the Unigroup camp, and Chinese society will have to decide to come back with a substantially higher offer, perhaps around $ 30 per share. This would mean Unigroup would have to pay much more for Micron, well over $ 30 billion for a deal that could not even get approved.
If this were a rational position, market-oriented, I would say Unigroup would abandon the offer and that would be the end of history. But in this case, I truly believe that the political forces are involved and Unigroup is being strongly supported by the central government. China is already the largest purchaser of memory chips and Beijing is desperate to become a global player in the market of the chip. Therefore, I predict that Unigroup will return with an offer much higher soon, perhaps in 1-2 weeks, and that the two sides will resume talks in this regard. It's quite possible, Micron That Does not really want to proceed with talks Because It Believes there's a big enough opportunity That Could Get Such a deal vetoed in Washington. Purpose That Said, it's quite possible to aussi That Could Quickly Micron summary offers the talks if Unigroup A Higher price than the previous $ 21 per share Discussed being white, and That all of this is just a bargaining tactic. This Particular saga Began a week ago, When media reported about That Unigroup, a company with close ties to Beijing, Was prepaid icts to make $ 21-per-share bid for Micron, in a deal That Would the chipmaker value at $ 23 billion. (Previous post) Some argued the deal Would get vetoed due to Micron's status as the leading US Memory chip maker and Its broad portfolio of high-tech know-how. Others aim Said Micron's technology is available Widely Throughout the world, making a veto less Likely. The latest reports now Say That Micron HAS quietly Told Unigroup It Does not want to Pursue a deal, due to the probability of a veto by CFIUS. (English article) Micron Delivered icts view After Unigroup Officials Expressed Their formal interest in Pursuing an acquisition late last week, the reports say. They add Micron That HAS Consulted but not hired an investment bank Because It Does not want to Pursue a deal. As to form reporter, I can say with 100 percent confidence Almost Particular That this news is coming from sources at Micron, qui means clustering the leak Was Almost Certainly a strategic decision with additional incentives. That Could mean Micron That is simply telling Unigroup That icts $ 21 offer price is too low, and it will need to raise considerably the face for Micron to go to the trouble of Pursuing a deal That: has a significant risk of getting rejected.

Chiese Investors unconvinced

Certainly Investors About did not see things That Way, with Micron's shares tumbling 6 percent in the latest trading session to $ 18.89, or 10 percent below the planned offer price. The shares have risen HAD high as $ 20.12 partner after the news first reported about last weekend Was. Aim it's worth Noting That aussi Micron's stock lost about half HAS icts of value over the last 7 months due to stiff competition in the market for computer memory That Is used to power MOST of today's electronic devices.

This rebuff from Micron means clustering the ball is now in Unigroup's court, and the Chinese company will-have to decide WHETHER to come back with a Significantly Higher offer, Perhaps around $ 30 per share. That Would mean Unigroup Would Have to pay a lot more for Micron, well over $ 30 billion, a deal for Not Even That might get approved.

If this Were a rational, market-driven position I would Say That Would Unigroup give up on the offer and this Would Be The End of the story. Purpose in this instance, I really believe That political force and are Involved Unigroup is being white Strongly supported by the central government. China is already the biggest buyer of memory chips and Beijing desperately Would like to Become a global player in the microchip market. Accordingly, I predict That Unigroup will come back with a Sharply Higher bid soon, Perhaps in 1-2 weeks, and 2 sides que la Their talks will summary At That Point.

mercredi 15 juillet 2015

Digital Marketing, what are the real challenges of companies in China ?

Digital Marketing Barometer 2015 ". This study, conducted among 300 managers and marketing managers, focused on the following topics: How to optimize your digital campaigns? How to improve your mobile marketing initiatives? How to measure the effectiveness of your cross-channel actions? How to make your digital transformation? Invited to share their experiences, advertisers 3 sectors of very different activities spoke for more than an hour ...

what are the futur trends ? 

Board Director at Atwim, drew a picture of future trends: Part increasingly significant budget allocated to digital marketing; Mobile applications very popular with more than one third of respondents claiming to devote the budget; Atwim The Email Marketing and short message is dead in China.
Wechat is the top levers privileges acquisition; Improved customer insight through data. According to the study, two thirds of respondents are considering the data as a tool to improve customer knowledge.
The study also found that the "customer journey" becomes essential to optimize every stage and interaction provided of course to put the customer at the center of its marketing strategy. Another change, the digital no longer appears only as a vector of acquisition, it also strengthens the image of the brand explain this SEO Agency in Shanghai 

The data, centerpiece with Sohu

Faced with the proliferation of digital channels and the explosion of data sources, companies sometimes have trouble measuring the effectiveness of their digital strategy. Indeed, it remains difficult to analyze, it is the interdependencies between the different channels. According to the barometer Digital Marketing, only one third of respondents have already aggregated the internal company data with external data.

Get more exposure and more Fans on Social media is the Challenge in China !

For if this pool of data is exponential, it represents a tremendous opportunity for marketers on both a business plan and in terms of customer knowledge. For a pure player like atwim, the organization is simplified. Ombline Coriolis, Global Head of Media at alibaba, said that "data is a masterpiece" and that "the external data is now integrated." As for traditional structures, it is still complicated. CRM and Internet Director of Club Med World group, is hoping a quick rapprochement between IT and marketing and personalization of off and online marketing operations. It also wants to offer more human through a mobile application and a bracelet connected with a logic customization, the bracelet is already a known object by customers of Club Med in China . Ditto for the main target which itself the goal of becoming ever more powerful and more agile and in step with the times. Today, Vincent , Marketing and Client Management in China in the company L'Oreal wants better use of the data to obtain a more accurate sequential work but also bring more attention to the human.

Digital Marketing, global communication online

What is really Digital marketing ... according to Wikipedia is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert client . The key target is to promote brands, build preference and increase sales through various forms of digital media and tools. It is embodied by an extensive selection of service, product and brand marketing strategy , which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio, and internet(in CHina)

Digital marketing concepts and practice are evolving tremendously among several industries, especially by the leading companies among each industry utilizing the mass reach of digital tools and social media platforms, benefiting from the possibility to create individually tailored approach that can achieved at a very productive cost
Digital marketing includes Internet marketing techniques, such as search engine optimization (SEO), on baidu in China search engine marketing (SEM) , content marketing, influencer marketing, content automation, campaign marketing and e-commerce marketing. It also extends to non-Internet channels that provide digital media, such as mobile phones (both SMS and MMS), callback and on-hold mobile ring tones, social media marketing,e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media


Go mobile in China 

The mobile audience poised to outperform the web Besides the data, cross-channel has a real added value for the business, it helps to understand how your customers interact with your brand and maximizes the impact of your marketing actions. At Tencent, cross-channel is present and many levers are operated. The push banner within the customer safe spaces is what works best. Obviously, email marketing, SMS and targeting are also widely used. In addition, mail remains a vital lever for powerful and outgoing calls. Wechat, whose average Chinese customer age is 20 to 35 years, promotes as mobile communication, customers are essentially of mobile users.

Moreover, according to ibrands invested 72% in the mobile App In 30% of the mobile web and web in 2015.

Although awareness is done widely felt, the mobile channel is still underexploited by traditional companies. Yet the study of chinese insurance published in January 2015 revealed that 4 times more smartphones were sold than PCs in 2014 and the mobile audience is about to exceed that of the web. Of course, Jack Ma ensures they work there and that 30% of marketing expenditures are already devoted to mobile.

Conclusion :  Marketers in china know that today's technology offers a tremendous opportunity to measure his actions. Nevertheless, the digital transformation may seem even harder to implement. Indeed, a lot of data to be analyzed and businesses do not always have the internal expertise to carry only this type of project. In addition, the mobile forces us to think of new services and experiences, in fact, offer a mobile quality of experience for its users has become essential. Finally, the customer has become volatile, it is necessary to follow the user lifecycle and understand how to strengthen the synergy between the various existing levers.

For, to bring value, usefulness, the company must know the needs and expectations of its consumers to respond, or do better

Please tell us what’s on your mind, such as article ideas, advertising queries, joining our team, criticisms and more

lundi 13 juillet 2015

4 news about Chinese automotive Market

1. China auto sales drop 2.3% in June 2015
China auto production and sales numbers are 1,850,800 and 1,803,100 in June 2015, dropped 5.8% and 5.3% respectively over last month, dropped 0.2% and 2.3% respectively over the same period in last year. It recorded the first year-over-year decline in more than two years.

2. GM China auto sales flat in June despite broad price cuts
GM's sales in China are roughly flat for June as broad price cuts introduced earlier in the year failed to boost demand. GM and its Chinese joint-venture partners sold 246,066 cars in June, virtually unchanged from the same month a year ago. It has largely failed to counteract sluggish auto sales so far despite slashing prices on 40 models in May by up to 20 percent, as China's economy grows at its slowest rate in 25 years. The automaker also faces rapidly shifting tastes among Chinese consumers, now showing a pronounced preference for small, affordable sport-utility vehicles.

3. Geely started building New Energy Commerical Vehicles plant in Nanchong, Sichuan province
On last Thursady, Geely started building a new plant in Nanchong city, Sichuan province. The new plant will have a capacity of 100,000 New Energy Commerical Vehicles per year and 50,000 gas engines per year. It's said 7 billion RMB will be invested for this project.

4. NEVS to build EV plant in Tianjin
China's National Electric Vehicle Sweden, which owns the assets of bankrupt Swedish automaker Saab, broke ground on a plant in the northeast China city of Tianjin to produce electric vehicles. NEVS said it would spend 1.2 billion RMB ($200 million) to build the plant, which will produce up to 200,000 vehicles annually.

Thank you ecommerce-China

lundi 18 mai 2015

Interview of a Digital Marketing Agency in China (French)

I had the pleasure of interviewing Olivier Verot last week. Olivier Verot is the founder of Gentlemen Marketing Agency based in Shanghai, specialized in Digital marketing, SEO, Social Media, Buzz in China. We discuss marketing strategy on Chinese social networks for foreign brands.


more information

samedi 16 mai 2015

China’s smartphone market drops 4%

Analysts have warned us for some time that China's smartphone market is down, and today we have the most convincing evidence that the dynamics of the buyer move in the country.

A new IDC report says smartphone shipments in the last quarter fell for the first time in nine years. The research firm tracking 98.8 million smartphones shipped in Q1 2015 - which is down 4 percent year on year and by 8 percent on the previous quarter. IDC suggested that the excess inventory from the previous quarter was partly to blame. (This is something we heard in India earlier this year.) "China is often seen as an emerging market, but the reality is that the vast majority of phones sold in China are now smartphones, similar to other mature markets like the United States, United Kingdom, Australia and Japan, "said Kitty Fok IDC in a statement. As a result, smartphone makers will have a more difficult challenge of finding new growth, as they will need to convince the owners of existing smartphones to spend money to upgrade their existing phone.

Apple takes top spot

This is much more difficult than converting a buyer for the first time. Nevertheless, the Chinese smartphone market is enormous. The largest in the world. Not surprisingly, given its latest blockbuster quarter in China, Apple took the top spot in the country, according to IDC. The Apple company has set forward with 14.7 percent of the total shipments in China, just ahead Xiaomi (13.7 percent) and Huawei (11.4 percent). Samsung (9.7 percent) and Lenovo / Motorola (8.3 percent) completed the top five. However, IDC warned that "the volatility of the brand consumer preference", rankings will be subject to rapid change and evolution

China, the world’s largest smartphone market, saw shipment volumes fall 4.3 per cent in Q1 to 98.8 million units, the first time in six years that the market has declined year-on-year.

sources : 

samedi 9 mai 2015

To success in China respect the Chinese Standards

4. Respect Chinese standards
Websites are not done the same way in western countries and in China. It means a western website can’t be directly translated into Chinese. You have to adapt your Chinese website. This is the case for cultural reason but also for ranking reasons. For example you have to have the maximum information on a single page, precise information, with usually the text written in small size, enabling you to put more information on the page.

5. Payment
Chinese people don’t use Paypal, but they use Tenpay or Alipay. Alipay支付宝is the payment platform created by Alibaba, a big web company, and existed since 2004. Taobao, the biggest e-business C2C platform of China uses Alipay as well. Tenpay is also a payment platform, created by Tencent, the biggest Chinese web company. It allows you to make B2B, B2C and C2C payments. You can recharge you Tenpay account also offline, the company sending itself an employee to collect the money.

6. Promotion
You have to know that Chinese people are used to bargain for everything in their everyday life. It means that the consumers should also have the feeling to have good deals on the web. For this reason, when you have an e-business website, you need then to do often good promotions and good deals. For example Taobao took profit these last years of the “single say”, a commercial festival happening on 11th of November (11/11), making a lot of special offers. Finally the operation was very successful, Taobao earning something like 19 billion Yuan this day.

mercredi 6 mai 2015

Chinese Automotive article

I'd like to share some news from China automotive industry, which you might be interested in.

1. FAW and Dongfeng appoints new chairmen

Today Dongfeng Auto announced that it's chairman Mr.Ping Xu will leave for FAW's chairman vacancy. Dongfeng's chairman position is now taken over by Zhu Yanfeng, former deputy secretary of the CPC (Communist Party of China) Jilin Provincial Committee. 
FAW and Dongfeng are among the Big-Four state giant auto manufacturers in China, the others are SAIC and Changan. source

2. Zotye to establish a new plant in Xiangyang, Hubei province SEO

On April 28th, Zotye Auto signed an agreement with Xiangyang municipal goverment to construct a new plant in Xiangyang. This new plant will have a capacity of 200,000 new-energy vehicles/year, totally investment will be 3.3 billion RMB(that's 532 million USD). The first phase project will start constructing since July 2015. 
Zotye is the first prviate company who received a license for manufacturing new energy vehicles.
see also that iworkinchina.wordpress.com/2015/05/06/google-vs-china-vs-seo/

3. Number of registered vehicles by 2014, sorted by provinces.

ProvinceRegistered private passenger cars
Inner Mongolia1.852

jeudi 23 avril 2015

Digital China TV news

After frequent "air strikes" emerging Internet companies, traditional television giants have gradually gained their soil and divide the online and offline brands in an attempt to open the second battle and regain the initiative in the market smart online TV.

TV giants in China separate online and offline brands

On April 1, the online brand aistrike the TV manufacturer Skyworth announced independent operation, assuming that "pioneer" in the operating Skyworth Internet TV. The smart TV product in its early stages after independence of "Coocaa" exclusive offer from the interface of the experience for the three types of people, including children, seniors and youth by an intelligent display, meet content requirements and habits in the use of different groups. It breaks oriented young mentality Internet TVs on the market and incorporates the requirements of the two groups of children and seniors. According to the president of Wang Zhiguo , the essence of the competition is still product innovation. TV Internet requires not only breakthrough, but also recognition of the experience of the user. Lately, "KKTV" online brand Konka established independent functioning well, the aim was to create another Konka. The strategy of "KKTV" is to promote earlier "sale on television" in cooperation with Internet companies to "make television" cooperation. According to the concerned officer of the Company, the brand will collect data from the user demand, in reverse customize configurations, functions, modules and combination of applications, integrate services applications for film and television, games, music, shopping, education and life on Ali platform via Taobao, a platform to meet major users individualized applications for younger users.

Dismantling online brands the above companies indicates that the television industry has given preliminary achievements in the "water test" the market smart.

Faced test online competition

In 2013, LeTV, mi.com and other Internet companies marched in the market of smart TV in succession. In 2014, the super TVs LeTV sales volume has reached 1.5 million, the fulfillment of its annual sales target one month in advance. In order to capture the big screen in the living room, Internet companies frequently broke the back of the smart TV market price and won the support of the many fans of the cost of expensive equipment, method-pipe, charged content, etc.

"Meet impact, Konka, Skyworth, Changhong, TCL and other TV magnates began to create different online internet TV brands traditional masters brands targeting new application and purpose profile Internet consumer group to face competition." say this Agency in Shanghai

Currently, online trademark solo in the television industry have been empowered staff, business and finance and competition face test online more directly, starting to "fight against" LeTV, mi .com, etc. Given the changing costs of most concern to market online, just after mi.com released a 40-inch television in the price of RMB1,999, "Coocaa" price of its new 43-inch TV product is RMB 1999, making her popular strategy the high cost of more aggressive performance. In terms of marketing, "KKTV", "Coocaa" and so on have adopted online sales resources on Tmall.com, JD.COM etc., subscription sales, limited sale, etc., which greatly reduces cost channels and standing in the same starting line with Internet television businesses. Regarding production, and  KKTV were relying on the superiority of the television production of the parent company over to LeTV and mi.com adopting OEM production mode.

Robust processing and disposal of the market

According to the analysis of the expert, fierce online battle of sub-brands in the television industry is following the consideration of multiple factors such as short-term, long-term scale and benefit, reflecting the ideology Strategic television giants in the search for stability improvement.

Digital plan 

On the one hand, it aims to rapidly increase the quantity and expand the scale. Last year, the global television market in China has experienced negative growth. A total of 44.61 million televisions were sold, down 6.6 percent on a year to year basis. This year, global sales of television should be pessimistic. Compared to a slowdown in the offline market, sales of televisions on the market were in line rise.

550,000 TV sold

In 2014, the volume of online sales reached 7.87 million, representing 18 percent of all channels. Therefore, if the intention of strengthening market share and even transform the market model, national television undertakings excessive competition are required to power the online sales, which is considered the key tactics. For example, "this Brand" sold 550,000 TVs last year while its volume of online sales in the first two months of this year has reached 200,000 sets with its annual sales target set at 1.5 million euros for this year.

Chinese Greatest Business opportunities

On the other hand, it aims to advance the transformation and the struggle for greater business opportunity. According stroke estimate, the annual value of Smart TV equipment sales is approximately RMB150 billion yuan and the annual value of content and application of smart TV is about RMB 300 billion yuan. Under Internet economy, the pace of the television industry wins by hardware gradually not work and some new incomers make great efforts to sell the television equipment regardless of the cost to establish public praise and occupy the users. Possessing operational users, it is in possession of strategic assets. For example, great TV LeTV generated a strong correlation with users in a sustained manner by offering value-added services for users worthy instead of winning by the hardware, which is in possession of several cost-effective models of content, service, advertising and application. However, the transition from a television company at the new business model tradition is unable to perform an action. This is a positive and reliable choice for driving it from a sub-brand and create a repeatable experience.

Digital Agency in China Shanghai
Toute l'équipe de Gentlemen vous souhaite une bonne année 2015 ! Si vous souhaitez une belle petite vidéo , n'hésitez pas à nous droper un petit mail. ;-) ou la partager .
Posted by Marketing Chine on dimanche 4 janvier 2015