lundi 31 octobre 2022

Fitness in China: 5 things to know

 The least we can say is that fitness has gone global. However, the inhabitants of each country have their own way of indulging in a good session.

Brazilians prefer sport by the sea, Europeans practice sport more at home by equipping themselves with the good old treadmill, a Tacx home trainer or an elliptical trainer. 

What about the Chinese?

Fitness in China: 5 things to know

1- The development of fitness in China is recent

While the American and European sports industries have developed since the late 1950s, the Chinese industry is young. Indeed, the Chinese did not make their physical fitness a priority until the early 2000s. to be in general.

2- Fitness in China is individual

The Chinese are renowned for their rigor in any discipline. The reality of this stereotype means that many aim for excellence in all areas and ideally for individual recognition.

Thus, if fitness in the West is practiced in groups like outdoor Zumba sessions, Chinese fitness is more individual. The Chinese – at least those who can afford it – like to hire individual coaches at home. They offer private lessons in order to obtain the best results.

3 a booming Sport economy

China is a booming Sport economy with vast opportunities for business expansion. As the Chinese population becomes more affluent, they are also becoming more health conscious. This has resulted in an increased demand for fitness centers and healthy lifestyle products and services. 

4 The domestic fitness industry is expected to reach more than 7 billion dollars in 2022.

5. If you’re looking to get into the Chinese market, the fitness center industry is a great place to start!

 In this blog post, we’ll take a closer look at the fitness center industry in China and discuss some of the key factors that you need to consider if you want to succeed in this market. source

dimanche 30 octobre 2022

Fashion Trends in China November 2022

 Kids’ Fashion in China

The Chinese fashion market for kids is huge. There are a lot of different brands, colors, and styles to choose from. The prices are also very reasonable, especially for younger children.

One of the best things about Chinese fashion for kids is that there are so many different brands to choose from. You can find everything from stylish high-street stores to more unique and niche brands which cater specifically to children’s interests and needs.

And even if you can’t find what you’re looking for in traditional stores, there are always online shops where you can purchase clothes directly from the manufacturer. This can be a great way to get hold of unique and hard-to-find clothing items without having to go through the hassle of travelling to China or dealing with complicated customs procedures.

China: Your Fashion Store on KOL

When it comes to selling fashion, China is one of the biggest markets in the world. If you’re looking to get your fashion store off the ground in China, there are a few things you need to know. Here are a few tips for promoting your store on KOL:

1. Join the KOL community and start posting regularly. This is one of the best ways to get noticed by potential customers and create lasting relationships with them. You can also use KOL as a way to showcase your latest arrivals and promote offers and discounts.

Top 5 Fashion App in China

There are many fashion app in China, but here are five of the most popular ones.

1. Zalando

Zalando is a German online retailer with a massive presence in China. The app offers a wide range of products from high-end brands like Dior and Saint Laurent to more affordable options from Aritzia, Uniqlo, and H&M. It features an easy shopping experience with filters for size, color, and brand. You can also place orders directly from the app and check out instantly with secure checkout.

Understand the Differences Between Chinese and Western Distributors

There are a few key differences between Chinese and Western distributors when it comes to business.

Chinese distributors tend to be more focused on long-term relationships with their customers. This means that they are often more dedicated to offering quality products and services, than chasing after quick profits.

Western distributors, by contrast, are often more oriented towards making quick profits and expanding their businesses as quickly as possible. This can lead to some tense relationships with their customers, who may feel that the distributor is not giving them the attention or support they need.

vendredi 28 octobre 2022

Understanding the dynamics of the Chinese ultra-luxury market

China's UHNWIS

Ultra-rich locals who are wealthy and demand high-level craftsmanship and quality – are there to welcome you. Amrita Banta is Managing Director of Agility Research and Strategy. She observed that UHNWIs in China are more resilient than wealthy people due to their high wealth. They are the last to feel the effects of an economic crisis.

The number of billionaires in China is growing faster than that of the United States. This means that the socio-cultural landscape of China is changing. For the third consecutive year, China is the top country on the 2022 Hurun Global Wealth List with 1,133 billionaire entrepreneurs. This is 75 more than the previous year. The United States comes second with 716 entrepreneurs. The two countries together represent 55% of global UHNWIs. They are therefore the greatest luxury drivers in the world, which is not surprising.

These are the main customers of the houses, which make the majority of sales. Mr. Banta said that while there has been a lot of focus on attracting new luxury consumers, especially Gen Z, this group is only a small piece of the pie. In addition, very wealthy local buyers are increasingly wealthy and willing to spend more. Elisa Harca is Red Ant's co-founder and chief executive. This means that we are witnessing the Matthew effect, where the rich get richer and the poor get poorer. “High net worth individuals increased by 1.3%, while very high net worth individuals in China increased by 2.5%. “We are seeing an increase in the super-wealth, who are willing to make major purchases that better reflect their needs,” she says.

Chinese customers are among the most demanding and educated in the world

UHNWIs want more than a monogram and an IT bag. They also want to make an informed purchase. Brunello Cucinelli said, “Chinese customers are among the most demanding and educated in the world today and have created a unique culture of quality. Cucinelli is known as the king of cashmere. Her knitted cardigans can be had for up to 6700 dollars (47,700 RMB). It saw its sales increase by 32% in the first half of 2022, surpassing the 28% of the luxury brand LVMH.

The founder of the Italian house said: “Today, Asia generates around 24% of our revenues and China alone represents around half of our Asian activity. There is still a lot to do, but we are optimistic that we will progress over time and stay true to our identity. Between 2011 and 2020, Cucinelli's business in mainland China grew eightfold, from $7.4 million (52.6 million RMB) to $61.7 million (439 million RMB). source

If a product becomes too common, it loses its exclusivity and is forced to leave the ultra-luxury market. Italian menswear brand Stefano Ricci has been present in China since 1993. CEO Niccolo Ricci said the Chinese customer wants an experience of personal pleasure based on craftsmanship and customer care. He said there was no need to use exotic skins or overdone colors. "Luxury brands often create 'shock' propositions while we do 'chic' propositions," he said.