The least we can say is that fitness has gone global. However, the inhabitants of each country have their own way of indulging in a good session.
Brazilians prefer sport by the sea, Europeans practice sport more at home by equipping themselves with the good old treadmill, a Tacx home trainer or an elliptical trainer.
What about the Chinese?
Fitness in China: 5 things to know
1- The development of fitness in China is recent
While the American and European sports industries have developed since the late 1950s, the Chinese industry is young. Indeed, the Chinese did not make their physical fitness a priority until the early 2000s. to be in general.
2- Fitness in China is individual
The Chinese are renowned for their rigor in any discipline. The reality of this stereotype means that many aim for excellence in all areas and ideally for individual recognition.
Thus, if fitness in the West is practiced in groups like outdoor Zumba sessions, Chinese fitness is more individual. The Chinese – at least those who can afford it – like to hire individual coaches at home. They offer private lessons in order to obtain the best results.
3 a booming Sport economy
China is a booming Sport economy with vast opportunities for business expansion. As the Chinese population becomes more affluent, they are also becoming more health conscious. This has resulted in an increased demand for fitness centers and healthy lifestyle products and services.
4 The domestic fitness industry is expected to reach more than 7 billion dollars in 2022.
5. If you’re looking to get into the Chinese market, the fitness center industry is a great place to start!
In this blog post, we’ll take a closer look at the fitness center industry in China and discuss some of the key factors that you need to consider if you want to succeed in this market. source