dimanche 20 décembre 2020

5 Trends in China from blogs

 5 Trends in China from blogs


As the Xianzi versus Zhu Jun court case begins, Chinese official media stay silent and social media posts are being removed.


https://www.whatsonweibo.com/silence-the-xianzi-versus-zhu-jun-court-case-has-begun/



41% of Chinese buyers would not give it a second thought if customary retailer Walmart or Carrefour (44%) would vanish. Against much lower figures for online retailers, for example, Taobao and JD (26% and 31%)

http://www.footballtop.com/user/216546/blog/648829


As indicated by the examination result given by the market research organization Synovate, well off Chinese individuals like to buy luxury with particular visual logos and high brand mindfulness. Hence, brand mindfulness turns into a vital factor of Chinese shoppers' buying choices

https://www.launchora.com/story/trends-of-the-luxury-car-market-in-china


Alibaba's e-commerce business will get in the groove again. On the cloud side of things, the Covid pandemic has really boosted enterprise cloud demand in China, as companies have rushed to migrate their services online

https://www.bloglovin.com/@blogviews/chinese-pet-e-commerce-a-great-opportunity


As the extravagance business talks about Snapchat's marketing prospects and, all the more as of late, Instagram's most recent channel include, brands looking toward the China market are confronting a totally unique short video industry

https://www.ericpetersautos.com/author/Tool-for-Branding-in-China/


samedi 19 décembre 2020

Financial services in China

 Financial services in China 

In China, a finance dominated by the state and put at the service of political power does exist in the 21st century"

In a note Finance in order: how Chinese power puts the financial sector at the service of its ambitions, the Rousseau Institute opens the debate on the objectives of a financial system. This monograph of the Chinese system produced by expert , post-doctoral researcher at Fudan University (Shanghai), and which we was able to consult, shows that there is not just one model. If the Chinese financial model is neither exportable nor imitable, in the sense that it is too entangled with the Communist Party, the sociologist, far from being a neo Maosite, recalls in our interview that there can be a finance that is not essentially subject to private interests. As was the case in post-war France.

The European know of China its commercial ambitions, its power strategy, and its products distributed by Amazon. They have heard of Huawei, TikTok or even Alibaba. But they ignore all the financial actors. Is there no bank in the country of the Chinese Communist Party (CCP)?


Prosperous

It's quite the opposite. The Chinese financial sector is very prosperous. It’s nationwide. Take the Industrial and Commercial Bank of China (ICBC). At the start of 2020, this establishment had 3,900 billion euros, more than one and a half times the national GDP. As a result, ICBC is establishing itself as the largest bank in the world, far ahead of BNP Paribas, the second in Europe, with 2,400 billion euros in balance sheet. And ICBC, with 10% of the assets on its books, is not the only player in the industry. In June 2020, Chinese banks had 39 trillion euros, twice the US GDP ... and three times the Chinese GDP.

Financial marketers may not be flavour of the month at the moment. But that should not stop you from picking yourself (and your reputation) up off the floor. There is still business out there to be won and never has it been more competitive in the financial and investment markets

http://forbehind.com/top-tips-for-financial-marketing-success/

mardi 15 décembre 2020

Top Websites about Marketing & Chine Dec 2020

 Top Websites about Marketing & Chine Dec 2020


China & Stocks market. 

The main European stock markets rose at the start of the session Tuesday after a series of reassuring Chinese indicators on the continuation of the recovery but the increase is limited by a health and economic context dominated by the multiple restrictive measures implemented to try to slow down the coronavirus pandemic.


In Paris, the CAC 40 gained 0.63% to 5,562.77 points around 09:10 GMT. In London, the FTSE 100 takes 0.26% and in Frankfurt, the Dax is up 0.65%.


The EuroStoxx 50 index is up 0.61%, the FTSEurofirst 300 0.33% and the Stoxx 600 0.3%.


Investors were reassured by today's Chinese figures: industrial production rose 7% year-on-year in November, its eighth consecutive month of growth, and retail sales rose 5%.


But if these data confirm the continued recovery of the second largest economy in the world, the risks of a marked impact of the health crisis on the economy persist in the West: the United States on Monday crossed the symbolic milestone of 300,000 deaths due to coronavirus and in Europe, restriction and containment measures are piling up, from the Netherlands to Germany via London, a list to which Italy could quickly be added.

mardi 8 décembre 2020

Mc Donalds Coffee business in China

 China is notoriously a consumer of tea, but nevertheless, in recent years, it has become one of the largest coffee consumers among emerging countries. In particular, coffee consumption has grown among young Chinese professionals.


Almost overnight, a espresso emblem referred to as Luckin Coffee made waves throughout China’s first and 2nd tier cities. Luckin Coffee entered the marketplace vigorously and aggressively. It turned into approximately  weeks in the past once I simply heard approximately Luckin Coffee. After seeing numerous posts on WeChat moments, I mounted the app. It confirmed that there have been no shops in Shenzhen yet, however dozens have been beneathneath construction.


Read more 

http://www.authors.com/profiles/blogs/mccaf-s-expansion-project-of-us-380-million-in-chinese-coffee


Revenue in the Coffee Market reaches nearly US$2,087m in 2018. The market is expected to grow annually by 14.3% (CAGR 2018-2021).

The market’s largest segment is the segment Instant Coffee with a market volume of US$2,075m in 2018.

The average per capita consumption stands at 0.05kg in 2018.

Read also https://ecommercechinaagency.com/coffee-market-in-china-how-to-sell-big/



dimanche 6 décembre 2020

About Tmall Brand promotion by Michel Jones

 Advertising on an e-trade platform like Tmall 

, it’s the important thing to be seen via way of means of your goal and to generate site visitors for your e-trade page. But, it could be very difficult to try this via way of means of yourself. Especially on a few e-trade structures as Tmall.This article is right here that will help you to apprehend higher a way to put it up for sale on Tmall. It could be a benefit of time for you.TMALL

https://micheljones171.medium.com/tmall-brand-promotion-e-commerce-agency-in-china-7d6632e73cfd





What is Tmall Worldwide? 

So, Tmall Worldwide is a sub-foundation of Tmall where global dealers sell imported items through cross-outskirt internet business.

Clients can get to Tmall Worldwide through both the Tmall and Taobao versatile applications; the logos and assignments are purple as Tmall Worldwide's authentic tones are dark and purple, though Tmall's primary tones are dark and red. Beneath, we mark the Tmall Worldwide passages on both the Tmall and Taobao applications.

When we click into the Tmall Worldwide segment, you will see that the textual style and foundation pictures are altogether purple. The Tmall Worldwide logo is purple, and its item pictures are set apart with a purple trim to separate them from non-imported things.

For worldwide shippers hoping to sell on Tmall Worldwide, it's imperative to comprehend the accompanying contrasts, which we spread out underneath. by Michel Jones 

 

https://www.apsense.com/article/tmall-taobao-ecommerce-frequently-asked-questions.html


How to win in China in 2021? 

Chinese customers’ preferences have additionally moved away from obviously marked merchandise for quality, freshness, and way of life. The examination acknowledged by Fortune Character Establishment shows that 39% of rich Chinese think the logo is not, at this point the need. “Specialty top of the line brands, just as bespoke items, are turning into the new driver of luxury utilization

http://www.techvital.net/tech-business/luxury-in-china-how-to-win-in-2021.html




vendredi 4 décembre 2020

China Top Market opportunites by Simon Hopes

 The topic of how to market and sell to organizations situated in China is one that is discussed interminably by unfamiliar organizations trying to benefit from the colossal capability of the nation.

Marketing to Chinese Businesses 

Perspectives communicated by financial specialists professing to know the mystery of achievement in China fluctuate fiercely, from those (by and large newcomers) who state that showcasing and selling in China is 'much the same as home' through to those (typically those with in any event a few years' involvement with China) who misrepresent the novel idea of Chinese business and Chinese individuals so much that selling in China seems like a difficulty. Actually these two positions are both similarly vulgar and erroneous

read more http://facebookhitlist.com/profiles/blogs/marketing-and-selling-to-chinese-businesses 

by Simon Hopes 



China Omni-channel Ecommerce

Another hot market for unfamiliar extension is China, with almost 1.4 billion purchasers who are well informed, progressively prosperous and insatiable for American items. To please Chinese customers, U.S. retailers can make it simple and advantageous to shop anyplace and whenever. Retailers need a cross-fringe system upheld by applicable omnichannel showcasing to acknowledge ecommerce accomplishment in China.

https://www.patreon.com/posts/china-omni-44324099

Why U.S. Retailers are Extending to China

dimanche 29 novembre 2020

5 Opportunities in the Chinese market in 2020

 5 Business Opportunities in the Chinese market in 2020



ECommerce Crossborder 

China has broad and complex traditions rules and government regulations for cross-border buys. It additionally has a colossal and progressively wealthy populace that lean towards unfamiliar — generally western — purchaser merchandise, basically on account of the low quality of homegrown items. China is home to the biggest online business market on the planet and smoothed out regulations offer an open door for western shippers searching for new business sectors. Food, magnificence items, attire, and purses are the most searched after unfamiliar items and purveyors of these merchandise should discover Chinese customers anxious to purchase. All the more explicitly, the metropolitan Chinese populace is desiring normal food and magnificence items and is happy to pay a premium for them.




health products 

The healthcare market in China is growing at an amazing rate, fundamentally helped by components, for example, the growing populace — especially the maturing populace — fast urbanization, flooding homegrown and global interest in Research and development, and constant government uphold. Today, the healthcare market in China is the world’s second-biggest, intently behind the US. Be that as it may, China’s healthcare area is growing at the quickest rate on the planet and is required to turn into the world’s biggest healthcare market later on.



China &  Fintech 


China’s money related controllers have verbalized their vision of how web driven innovation ought to meet and collaborate with banking and account, seven days in the wake of retiring the world’s biggest first sale of stock and setting off a securities exchange defeat in Hong Kong that cleared out US$260 billion in esteem.



Real Estate oversea investment 


Real Estate: how to create a great deal of leads from Chinese financial specialists?

To all the more likely comprehend China you have to know the accompanying realities:

The brilliant period of real estate in China is finished. half of the most extravagant men got rich since they put resources into real Estate.

In China, everybody knows purchasing real estate properties can make you rich, at that point practically all Chinese need to put resources into Chinese real estate…

Presently Chinese can not accepting multiple properties, if so they need to cover extra Assessments.



samedi 21 novembre 2020

Big firms main problem with China

 China’s ascent as a purchaser economy has for quite some time been suspected, however ongoing figures have affirmed that the once send out orientated force to be reckoned with is currently considerably more inside focussed, making plentiful open doors for organizations hoping to extend abroad.

further reading https://loginhot.com/the-problem-of-new-firms-in-china/ 





China Investor guide 

Additionally, the sort of business did by the organization might be found upon research. An organization engaged with criminal behavior or an organization that produces products or renders benefits that are no longer popular is best evaded.


read more https://livingcolournet.com/investors-guide-in-china/ 




jeudi 17 septembre 2020

China's bottled water market is led by Nongfu Spring

 


What is Nongfu Spring?

Nongfu Spring (农夫山泉) is a Chinese bottled water and beverage company headquartered in Zhejiang province. It is owned and chaired by founder Zhong Shanshan.

Founded in 1996, Nongfu had the biggest market share in China’s packaged drinking water market from 2012 to 2019, according to its prospectus, citing research by consulting firm Frost & Sullivan. It also makes tea and juice beverages.

The company recorded revenue of 24 billion yuan (US$3.4 billion) in 2019, up from 20.47 billion yuan a year earlier. Nongfu Spring recorded profit of 4.95 billion yuan in 2019, a 20.6% increase on its 3.61 billion yuan profit the previous year.

Recently, Nongfu Spring made an initial public offering on the Hong Kong Stock Exchange. The company raised approximately US $ 1 billion by valuing its IPO at HKD 21.50 / share, at the top of its IPO range.


Nongfu Spring is China's leading bottled water brand

There are no fixed best-bottled water brands in China as they change from year to year based on consumer preferences. In China, mineral water represents 91% of the bottled water market, while sparkling water has a share of 7% and flavored waters 2%.

Although there are no fixed brands, the local Nongfu Spring appears to continue to lead China’s bottled water through product innovation and channel optimization.

Nongfu currently has access to China’s top 10 fresh water spots and supplies 29% of the market.




China’s bottled water market is growing rapidly

According to The Economist, China has seen average annual consumption of bottled water increase from 41 liters in 2014 to 59 liters in 2019. Revenue in the Bottled Water segment amounts to US$53,337m in 2020. Market insiders indicate that bottled drinking water businesses will continue to grow in China in the future.

The growing awareness of health problems and the prevention of waterborne diseases among Chinese consumers has led to the continued growth of the sale of bottled drinking water in China. As Chinese consumers are more sensitive to food and beverages, bottled water is now a common daily drink for seniors and young people in China.

More and more Chinese consumers are adopting a more active and healthier lifestyle. Nowadays, most Chinese consumers consider bottled water the best health drink among other alternatives.


Nongfu Spring has a stock market debut


Chinese bottled water giant Nongfu Spring Co. is looking to raise up to HK $ 8.35 billion ($ 1.1 billion) in what may be the world's second largest initial public offering by a food and beverage company this year.

The Hangzhou-based firm is offering 388.2 million shares of HK $ 19.5 to HK $ 21.5 each in its Hong Kong stock sale, according to a prospectus on the Hong Kong Stock Exchange website.

The offering has attracted five key investors who will purchase a total of $ 320 million for the offering, based on the high end of the range.

At $ 1.1 billion, the first sale of shares in Nongfu Spring is set to become the second largest F&B IPO in the world following the $ 2.8 billion offering from coffee giant JDE Peet's BV in Amsterdam to May, according to data compiled by Bloomberg.

On September, Nongfu Springs went public in Hong Kong and, after a strong IPO, its founder was momentarily China’s richest person.  Zhong Shanshan owns more than 80% of Nongfu Springs and was worth $52B (No. 2 in China, No. 21 in the world).

 

To know how can brands in the bottled water industry increase sales in China:

https://www.marketingtochina.com/the-bottled-water-market-in-china-is-super-profitable/


lundi 14 septembre 2020

B2B in China according to European Chamber of commerce

  European Union Chamber of Commerce in China called on China and the EU to finalize their bilateral investment treaty (BIT) by the end of this year. As the Sino-European relationship faces a growing list of obstacles, ranging from differences on, for example, Hong Kong and Xinjiang issues to growing US unilateralism, the two sides need more than ever to confront the parties. challenges facing the global economy.


According to Chinese scholars, both sides - and not just one - must make efforts and compromises to support cooperation, including negotiations on the BIT.

China's foreign trade has stabilized and gradually improved over the first eight months of this year, but it still faces a grim and complex backdrop, a trade official said on Thursday.


Since the beginning of this year, a series of policies and measures aimed at stabilizing foreign trade promulgated by the State Council have been constantly implemented, and China's foreign trade situation is better than expected, has Gao Feng, spokesperson for the Ministry of Commerce, said during a press briefing.


In addition, demand in the international market has partially recovered, as the purchasing managers index of some major global economies improved in August, he continued.


Nevertheless, China still faces a grim and complex context when it comes to foreign trade, Gao said, citing the COVID-19 pandemic, and the emergence of feelings of protectionism and unilateralism.


The ministry will continue to constantly apply foreign trade policies in order to benefit market entities as soon as possible, he said, adding that more measures will be taken to promote exports of basic goods, increase imports and encourage export enterprises to explore the domestic market.



In its annual white paper released last Thursday, the EU Chamber of Commerce extensively highlights the difficulties facing the China-EU relationship and sees the BIT as a necessity to be fulfilled before the end of the year. She said this is why it is imperative that the EU and China reach political agreement on the Comprehensive Investment Agreement by the end of 2020, a Chamber of Commerce policy document says.


Speaker Joerg Wuttke said in a statement on the occasion: “It really feels like it's now or never. "


The white paper focuses largely on the oft-repeated grievances about the problems and difficulties in the Chinese market, even going so far as to venture into the political realm of a "clash of China's charm offensive towards European companies and their "wolf warriors" in Europe ".


Doing business online with the Chinese may appear as a once in a lifetime opportunity. In ordinary cases, online business is smart, savvy, and simple

source : https://www.managementexchange.com/story/new-b2b-way-export-china

Even though it mentions a “deterioration” of European public opinion towards China, this document does not however address the problems within the EU itself, in particular the strengthening of restrictions on Chinese acquisitions of European companies and the ambivalent posture of certain European countries vis-à-vis the repression of Chinese technology companies like Huawei by the United States, note the Chinese experts.


The Chinese market & Obstacles

“The EU has raised some questions about the Chinese market, but there are also obstacles within the EU that need to be overcome,” says Bai Ming, deputy director of the affiliated International Market Research Institute. at the Chinese Academy of International Trade and Economic Cooperation (CAITEC).


According to him, the difficult situation created by the Covid-19 pandemic and growing global tensions require "political wisdom" on both sides to turn this situation into an opportunity for cooperation rather than conflict.


Despite the Covid-19 pandemic and their differences, Chinese and European policymakers have remained closely linked this year, with a series of high-level meetings where the two sides largely focused on cooperation, including the bilateral agreement to 'investment.


The Chinese Foreign Ministry announced on Wednesday that Chinese President Xi Jinping will organize a virtual summit next Monday with German Chancellor Angela Merkel, European Council President Charles Michel and European Commission President Ursula von der Leyen. The Sino-European BIT and the expansion of economic and trade cooperation will be the main issues discussed at this much-anticipated summit.


In addition, high-level negotiations will be held on cooperation between China and the EU for the acceleration of their respective digital economies and on the latest proposal by China to discuss a set of rules to govern “security”. global data, ”some sources indicate.

Sino-European relationship 

"While the Sino-European bilateral relationship faces many complications and some European countries as well as the EU Chamber of Commerce in China focus on the negative points, the overall relationship remains strong and on track. because the two parties need each other and support each other, ”notes Cui Hongjian, director of European studies at the Institute of International Studies of China.




samedi 12 septembre 2020

Top Article about Marketing in China Sept 2020

 Your china Market blog has selected 5 articles about Marketing and China 


Bytedance, The Game Changer In China


As Donald Trump took steps to boycott the U.S. activities of the hit application TikTok, Chinese parent ByteDance Ltd’s. decisions appeared to be restricted to selling the business for $20 billion to $30 billion or leaving with nothing.


Marketing to China: Top trends in 2020






While Instagram may be a force to be reckoned with for one brand, it’ll fail to help another – and keeping in mind that one business may have huge amounts of commitment on Facebook, another business will gain more foothold on LinkedIn.



WeChat introduce romantic feature for Chinese Valentine’s day




mercredi 9 septembre 2020

Asian sex toy brands are helping Chinese women connect with their sexuality

 


The Chinese sexual revolution: Sex is something not to be ashamed of

The era of "feeling uncomfortable when it comes to sex" is slowly fading away. A sexual revolution is taking place today, not on the streets, but in digital stores that sell vibrators and lubricants in the most harmless ways.

There are over 900 million sexually active people in China. Over 63% of sex toy sales came from young adults under the age of 35. This new generation is represented by people who no longer want women to "suffer in silence" when it comes to their sexual well-being.

Many brands are trying to educate the market not to feel awkward when it comes to sex toys, but they treat this as a normal concept not to be ashamed of.

For example, Hong Kong-based brand "We Are Fk" set up its online store earlier this year which aims to be as non-threatening and accessible as possible. The store curates a huge range of sexual wellness products on an essential site that barely hints at the nature of its merchandise.


Online stores are the best way to sell sex toys in China

Pleasure, sexuality are concepts far from Chinese culture. Growing up in a conservative culture, kids in the 90s weren't even taught the meaning of sexuality.

This "silence" has perpetuated the Chinese culture which has perceived female pleasure as "shameful" and something that should be "hidden". Years of distorted views and medical research on women, due to a world dominated by men, have stifled true equality and true research on female sexuality.

Since the conservative culture, in China, even though changes have been made, sex toy is still a relatively sensitive industry.  E-commerce and online stores can well protect consumer’s privacy and it is very convenient to use as it is an ideal way for sex toys selling for its convenience and secrecy.

For those reasons, “We Are Fk” runs an e-magazine that explores sex and all its extras, with articles ranging from newbie guides to vibrators to dealing with intimate body dysmorphia.




Educating Chinese women about their sexuality

By educating and empowering women about their sexuality, Asian brands want to create a healthier environment for women to understand themselves and their bodies.

Some studies report that the hormone, released during sex and while having an orgasm, “induces a general sense of well-being including calm”, and that its release is associated with secondary biochemical changes that “mediate long-term benefits”, such as reduced blood pressure. Other studies report that oxytocin can lessen anxiety and increase overall psychological stability.

 Having a healthy relationship with one’s sexuality is connected to our self-esteem and happiness, when people take control of their sexuality, they learn how to have the lives that they want and deserve.


Social media are the best place where educate Chinese consumers about their sexuality


There were around 700 million social media users in China in 2019 and it is expected to grow significantly. Despite Facebook, YouTube, and Twitter being blocked in the country, local social networking sites such as Tencent WeChat and Weibo have been attracting millions of users, making China the world’s biggest social media market.

In China social media as a channel wins more trust over the consumers. Consumers believe more on the message they directly communicate on social media, whether via WeChat, Weibo or Little Red Book posts.

People get a more solid connection to the brand via social media and at the same time brands can reach Chinese consumers and interact with them.

We Are co-founder Fk Greening cites the rise in public activism - such as the #MeToo movement - and social media for rapidly changing attitudes towards female sexuality.

"For years, oppression has stifled female pride and sexual expression," she says. "I think we're tired of it."


To know more about the huge potential of the China’s sex toys market: https://www.marketingtochina.com/the-sex-toys-market-in-china-has-enormous-potential/


mercredi 26 août 2020

BURBERRY INTERACTIVE SOCIAL STORE IN CHINA

 



The British fashion brand Burberry has collaborated with China's tech giant Tencent to create an interactive store in the southern Chinese city of Shenzhen. The aim of this partnership is to make shopping a social experience and create a loyalty community for the brand.

The collaboration between Burberry and Tencent could pave the way for more interactive stores in the future, and revolutionize the consumer shopping experience.

 

The choice of the city of Shenzhen is not accidental

Burberry decided to launch in Shenzhen because it was the home of Tencent and because the city is known as a global technology hub.

Shenzhen has a population of over 13 million, and the average age of the population is relatively young. For Burberry, who were looking to launch their high-tech store to a population that would likely get the most out of it, this means that the Chinese city is an ideal platform.

 


The development of the concept of social retail

The concept of Social Retail brings interactions and engagement from social media and places them in a physical space. To do this, Burberry encourages customers to experience the store both digitally and physically.

Josie Zhang, president of Burberry China said: "We started this idea of social retail because we discovered that Chinese consumers want to be inspired. The consumers want to feel part of the community and they want to have moments to share with their friends and families either online or in real life. So this is initially what sparked us to look at what a social retail concept would look like".

 

How does the collaboration between Burberry and Tencent work?



Shoppers can now use the Chinese most used messaging and social media app, WeChat, to engage with the store. The store, leveraging the power of social media interactions on Wechat, allows interaction with Burberry products and the brand both digitally and in person. Through the WeChat app, digital interactions are introduced into the physical retail environment where customers can unlock exclusive content and personalized experiences through the WeChat mini programs and share it with their communities.

 

The Burberry social retail store in Shenzhen

Upon entering the store, users create a profile and receive a digital avatar in the form of a cartoon fawn hatching from an egg.

Using a WeChat mini program, customers can book dressing rooms, pre-select clothes and play their own music as they try them on.

The new Burberry’s first luxury social retail store in Shenzhen also includes:

  • An interactive showcase representing a living sculpture, a digital experience which creates a unique moment that can be captured and shared with friends.
  • All products are tagged with QR codes that connect to digital screens, further enhancing the in-store experience


  • The Thomas’s café which is a space for the Burberry community to connect

 

The future of retail in China

These new types of stores are highly appreciated by consumers and are becoming increasingly important and functional for brands.

The social retail helps brands build deep emotional connections with consumers, and support the laying of strong foundations for the long-term growths of brands.

Josie Zhang, president of Burberry China said: "I think overall consumers are actively seeking out inspirations from brands, products stores, they are rewriting the industry rulebook. So the future of retail represents the way we market and operate a brand. So we need to be more digitized and more socially orientated, more analytical".

 

To know more:

https://www.marketingtochina.com/burberry-uses-virtual-reality-in-china/

mardi 23 juin 2020

Co-branding in China: Perfect Diary and Huawei collaboration with Art museums and artists



Co-branding strategy in China

In recent years, firms are actively experimenting with the strategy of Co-branding in China, and it seems the strategy is welcomed by Chinese consumers.

In fact, this type of strategy is highly appreciated by Chinese consumers who have the opportunity to purchase limited edition products resulting from often unexpected collaborations.

Chinese consumers see shopping not only as a necessity but also as an activity or entertainment. Consequently, they release collaborations and collections that are social, engaging, and always surprising.

The co-branding strategy begins with a collaboration between companies or brands belonging to completely different sectors. For example, in this article, we will analyze two cases of collaboration between Perfect Diary and Huawei with art museums and international artists.

In China, co-branding is highly appreciated as it offers numerous advantages for both parties:

  1. BRAND’s advantages - By collaborating with other brands, the opportunity to enter markets other than the specific one of the company itself arises. This collaboration increase brand awareness and maximize economic benefits.
  2. CONSUMER’s advantages - Chinese consumers, especially younger consumers, enjoy brands that build hype and awareness through exclusive lines and advertise collections or products through surprising or unexpected practices.

Companies from the cosmetics industry, tech brands, luxury houses are adopting this marketing strategy.

Huawei collaboration with artists


Huawei's Honor brand has recently made a bigger push in art, with the recent launch of the Honor Academy program in foreign markets to develop content-oriented partnerships with cultural institutions and educational institutions.

Huawei collaboration with the Spanish artist Salvador Dali

This collaboration has resulted in a total of 6 new themes that bring some of the most famous Dali sculptures to the smartphone screens of fans and art lovers around the world.

The works that are now accessible as themes include:
  • Lady Godiva with Butterflies
  • Alice in Wonderland
  • Nobility of Time

These works of art are housed in Dalí Paris, a permanent exhibition space in the heart of Montmartre, Paris.

Huawei collaboration with international artists

Huawei Honor has also collaborated on four artists on a series of limited edition watch straps for the Honor MagicWatch and sleeves for the MagicBook by:
  • Jacky Tsai
  • Giovanni Ozzola
  • Wang Dongling
  • Zhou Li

Each of the artist's contributions reflects their distinctive style, from Tsai's lush floral horse to Wang's experimental calligraphy, and can be paired with matching dials available through the Huawei Health app.


Perfect Diary collaboration with the British museum of Art


Perfect Diary released its “Fantastic” eye shadow kits, which were inspired by Italian Renaissance “maiolica” art, in collaboration with the British Museum of Art.

During Alibaba’s 11.11 shopping festival in 2018, the eyeshadow palette Perfect Diary produced in partnership with the British Museum sold one makeup set every 11.5 seconds.

Thanks to this collaboration Perfect Dairy became the top Chinese makeup brand by achieving a $141 million (1 billion RMB) turnover in 13 minutes.



mardi 16 juin 2020

JD and Kuaishou: e-commerce live streaming partnership





The launch of the first big promotion event on Kuaishou

JD.com and Kuaishou, the video and livestream sharing platform in China (the main rival of Douyin (TikTok) in China), have announced they will officially kick off the strategic partnership between the two sides to launch the first major promotional event on Kuaishou, today June 16th, when celebrities and KOL are promoting quality products via live streaming.

For the first promotion, JD will provide big discounts for products like:
  • 100,000 iPhone 11s,
  • 100,000 iPads,
  • 20,000 bottles of Moutai,
  • 20,000 Nintendo Switch,
  • 20,000 Estee Lauder essences,
  • 50,000 M.A.C. lipsticks

The promotion on June 16th marks the beginning of ongoing promotions through the partnership in the future. The two sides wish to develop a healthy, open and sustainable e-commerce ecosystem to meet the diversified consumer needs.


JD partnership with Kuaishou


As part of JD's 618 initiatives, on May JD and Kuaishou signed a strategic partnership focused on the supply chain. Kuaishou users will be able to purchase the products provided by JD without leaving the Kuaishou app and take advantage of the quick delivery and after-sales service provided by JD.

The collaboration is part of a rising trend in the Chinese digital market where short video apps and e-commerce platforms increasingly turn to each other for monetization synergies.

COVID-19 has certainly advanced live-streaming shopping through these short-video apps in a time when Chinese consumers were confined indoors.


The marriage between live streaming and e-commerce is reminiscent of what happened at the beginning of the social network boom, which saw the microblogging platform Weibo and Alibaba unite for similar reasons: to expand the revenue streams of content platforms beyond advertising turning content consumers into buyers.

The JD-Kuaishou alliance appears to have agreed on a friendly deal: the online retailer will allow Kuaishou users to purchase JD products directly within the video app.

The collaboration seems to be winning for both because:
  • On one hand, for Kuaishou, the addition of e-commerce features will bring new revenues not only to himself but also to his influencers, strengthening their loyalty to the video platform.
  • On the other hand, JD can rely on Kuaishou's popularity in small towns and rural villages to achieve his goal of penetrating lower tier cities.





mardi 9 juin 2020

XiaoHongShu (Little Red Book) features and live streaming e-commerce in China


Little Red Book, also known as Xiaohongshu and RED is a Chinese social media and e-commerce platform launched in June 2013. And it is precisely on June 6 that Little Red Book hold a shopping festival to celebrate the anniversary of its founding.

Currently, It has over 300 million registered users with 1/3 and it is the number #1 for cross-border purchases.

Xiaohongshu is particularly special among all social media channels because it combined cross-border e-commerce function and because its users are a specific target market ( 86.1% users are females, 83.7% are under 35 years old and 62.5% live in 1st- and 2nd- tier cities).

XiaHongShu features


  • It is considered reliable by Chinese users for quality content. The content covers all areas of users' interest such as beauty, travel, shopping, food and fitness etc.
  • Unlike other e-commerce platforms, Little Red Book focuses on trusted user-generated content, word of mouth advertising and building online communities.
  • Little Red Book focuses heavily on building trust and reliability between the platform and consumers, rewarding users for posting suggestions and advice to followers.
  • Kols and live streaming play a fundamental role on this platform. 
  • All this adds up to a unique value proposition for the platform, where users can share content, review products and buy items all from the same place.

Why is Little red book useful for brands?


  • Specific target
  • Increase reputation
  • Increase brand awareness and loyalty through quality content
  • Attract new followers and consolidate existing ones
  • Leverage sales through its e-commerce feature

 Live streaming e-commerce and KOLs



Livestreaming fever also hit Little Red Book in 2019. In fact, livestreaming is the trend of the moment to aim for success in the Chinese e-commerce market.

Livestreaming is the primary way for key opinion leaders to engage their audience. In China, fans can ask questions about products, send comments to hosts and even send virtual gifts as a sign of appreciation while watching the live stream.

In fact, in China the key point is trust, to make a break in the hearts of Chinese consumers, you have to bring them to trust the brand. The Chinese seek reassurance in the opinions of those who have already purchased the product, as well as in the KOLs, so a collaboration with the KOLs is highly recommended on this platform.

International brand on XiaoHongShu

The Xiaohongshu app is very attractive because it allows companies to build a reputation among Chinese consumers, but the costs are lower than those of other platforms and the requirements for having an official account on Xiaohongshu are less compelling.

The main reason that drives the major global brands to invest in this social commerce is the contact with consumers.
Many brands including Hugo Boss, Max Mara, Chanel, Dior, Louis Vuitton, are present on this platform and have many followers.

Louis vuitton


Louis Vuitton immediately grasped the great potential of Little Red Book. The fashion house was in fact the first foreign company to invest in the Little Red Book and today it has almost 140 thousand followers on the platform.

Louis Vuitton is also very adept at following and taking advantage of new popular trends in China. In particular, the live-streaming with KOLs as protagonists, which in recent years has transformed from a simple entertainment tool to a powerful promotional and sales tool that is extremely versatile.


For more insights about Xiaohongshu read the following article:
https://www.marketingtochina.com/xiaohongshu-little-red-book-the-definitive-guide-for-advanced-marketers/


mardi 2 juin 2020

During Covid-19 “Health and Wellness” trends have exploded in China



During the lockdown due to Covid-19, Chinese consumers developed new trends related to the culture of the body, mind and skin. 

The spread of the virus has, in fact, increased their awareness of the importance of these practices, leading to the explosion of these trends on social media such as Douyin, Xiaohongshu and Weibo.

Above all, the new generations have started looking for wider and more sophisticated ways to achieve well-being, curbing their anxieties for an uncertain future. Many of them research and buy products such as beauty drinks or skin care cosmetics, or practice more physical activity for the body.

In all this KOLs (Key Opinion Leaders) have played a fundamental role as leaders of the new “Health and Wellness” trends.

“Eating for health” trend

Chinese urbanites are trying to improve their skin condition through a more conscious diet in 2020.
The global pandemic has further enhanced the Chinese tradition of eating specific foods to improve health or skin. 
It was a cultural belief that still dominates the Chinese mind today, that’s why new trends related to eating for health are exploding in China.

The pandemic has led Chinese people, especially the Millenians, to pay more attention skin care and now is dominating a trend:

  • The “Beauty snacking“

The now trendy term "妆食同源" refers to a kind of snack drinks designed to make your skin radiant.

Obviously, companies have followed this trend by developing products capable of satisfying the needs of Chinese consumers, Coca-Cola is an example.

The Coca-cola company has developed a line of products, exclusively for the Chinese market, called "the wakeup face", an appetizing drink to drink late at night that promises to make consumers beautiful when they wake up.

In addition to Coca-Cola, other Chinese food industry giants such as Yili and Mengniu have also launched beauty snacks with similar "food for skin" philosophies.



“Mind-care” trend


Mind care trends are exploding on various Chinese social media, leading KOLs to be the protagonists of live streaming on these platforms.
Since the beginning of Chinas lockdown, similar content has done well on social media. The hashtag #UpMyHappiness (提升幸福感) on lifestyle platform Little Red Book (Xiaohongshu) now has 60k+ posts. Therefore, content of self-soothing and self-pampering routines are now very common and popular.
For example, in one of the most popular videos of the Chinese vlogger @ Suji, she documented a daily routine of pampering during the lockdown.


“At-home workout” trend

During the pandemic, Chinese consumers are becoming more dedicated to their at-home workout routines. In fact, during the pandemic, there was a 185% increase in the use of fitness apps.
Douyin has become the best platform to do physical activity online and live, and many celebrities and KOLs have participated in this trend leading the online fitness courses to get huge traffic.
This trend is expected to continue also in the post Covid-19 phase.


For additional information regarding the new trends of Chinese consumers, click on the following links: