mercredi 29 juillet 2015

Wechat is so popular in China but not in the world

Have you ever heard the term “Chinese WhatsApp”? If you have never heard it, then you need to know that the term is a term for WeChat, a famous chat application from China. WhatsApp spread more widely but WeChat began to follow, and for the moment, the majority of WeChat users are coming from China. The uniqueness of this application lies in the fact that WeChat is not just a normal chat application, but also a social network and a social media. WeChat has facilities capable of being used to search for new acquaintances; something that has not been provided by WhatsApp. Check :

scan this to discover a Wechat Brand for Treelabs about music

 Wechat in China!

In this article, I will pay attention to why WeChat has not yet to achieve what has been achieved by WhatsApp. In China, its origin country, the application is very dominating for chatting purposes but somehow not very successful abroad. To find out why, we must know the background of chat application development in the world, especially in China. I live in China and of course I know chat application development here. The development is certainly fueled by the growth of smartphone users growing to almost 80%.I also lived in the United States and I have tried various chat applications such as Facebook, Twitter, WhatsApp, and LinkedIn, while I have been a customer of Renren, Weibo, Momo, and so forth. I did these experiences before I know WeChat. One thing I realized is that WeChat is designed specifically for Chinese consumers. This application determines that its biggest target is Chinese people so that it provides various facilities tailored to the characteristics of Chinese citizens.

dimanche 26 juillet 2015

Internship Marketing Digital (Shanghai)

Internship Marketing Digital (Shanghai)

Your tasks:

- Working referencing of our sites on Google
- Marketing watch
- To be the spokesperson and ambassador of a company in the travel industry.
- In writing and posting messages on various platforms (twitter, facebook, blog, etc.), you must ensure the promotion of the site. You have to make a research work to post high-value information.
- Ensure harmony and well-being of our various communities, playing a particularly active role of mediator.
- Follow the key figures (dashboard) to evaluate the vitality of hearings and key members, subscribers.
- Ensuring customer care


Upper or self-taught, you have experience, a taste for Internet and specifically for the use of different social networks.
Curiosity and general culture, to play the role of a skilled mediator
You combine writing skills, analytical mind and initiative.
Finally, you master (or want to master) online communication tools (blog, forum, facebook, etc ...).
more information here

jeudi 23 juillet 2015

Micron’s decision to discourage a buyout offer from China’s Unigroup

A week after the screening in the titles, a potential offer by Tsinghua Unigroup China to Micron Technology (NASDAQ: MU) is in doubt, with the word that the main US memory chip maker is worried that such an agreement Washington could get a veto over national security reasons. The development comes as a slight surprise to me, as I have already predicted that such an agreement would ignite some controversy, but would eventually be approved by the Committee on Foreign Investment in the US (CFIUS) which conducts examinations for national security risks.

It is quite possible that Micron does not really proceed to negotiations because it believes that there is a fairly high chance that such an agreement could be vetoed by Washington. But that said, it is also quite possible that Micron could quickly resume talks if Unigroup offers a higher price than the previous $ 21 per share under discussion, and that all this is just a negotiating tactic.

This particular saga began a week ago, when the media reported that Unigroup, a company with close ties to Beijing, was preparing to make his offer $ 21 per share for Micron, in a deal that would value the chip maker to 23 billion. (Previous Post) Some argued the deal would get vetoed because of the status of Micron as the first memory chip maker United States and its broad portfolio of know-how high-tech. But others said the Micron technology is widely available around the world, making a less likely veto.
The latest reports now say that Micron said quietly Unigroup he will not pursue a case, due to the probability of a veto by CFIUS. (Article in English) Micron delivered its views after UniGroup officials expressed their formal interest in pursuing an acquisition late last week, say reports. They added that Micron consulted but not hired an investment bank because it does not want to pursue a case.
As a former journalist, I can say with almost 100 percent confidence that this news comes from particular sources at Micron, which means that the leak was almost certainly a strategic decision with additional incentives. This could mean that simply said Micron Unigroup its $ 21 offering price is too low, and he will need to significantly increase the number of Micron to go to the trouble to pursue a case that has a significant risk of being rejected.
Unconvinced investors

Certainly investors do not see things this way, with the shares of Micron tumbling 6 percent in the last trading session at $ 18.89, or 10 percent below the expected offering price. The shares had risen as high as $ 20.12 after the news was reported last week. But it is also interesting to note that shares of Micron lost about half its value in the last 7 months due to the stiff competition in the memory market from the computer that is used to power most Electronic devices today.
This rebuff Micron means that the ball is now in the Unigroup camp, and Chinese society will have to decide to come back with a substantially higher offer, perhaps around $ 30 per share. This would mean Unigroup would have to pay much more for Micron, well over $ 30 billion for a deal that could not even get approved.
If this were a rational position, market-oriented, I would say Unigroup would abandon the offer and that would be the end of history. But in this case, I truly believe that the political forces are involved and Unigroup is being strongly supported by the central government. China is already the largest purchaser of memory chips and Beijing is desperate to become a global player in the market of the chip. Therefore, I predict that Unigroup will return with an offer much higher soon, perhaps in 1-2 weeks, and that the two sides will resume talks in this regard. It's quite possible, Micron That Does not really want to proceed with talks Because It Believes there's a big enough opportunity That Could Get Such a deal vetoed in Washington. Purpose That Said, it's quite possible to aussi That Could Quickly Micron summary offers the talks if Unigroup A Higher price than the previous $ 21 per share Discussed being white, and That all of this is just a bargaining tactic. This Particular saga Began a week ago, When media reported about That Unigroup, a company with close ties to Beijing, Was prepaid icts to make $ 21-per-share bid for Micron, in a deal That Would the chipmaker value at $ 23 billion. (Previous post) Some argued the deal Would get vetoed due to Micron's status as the leading US Memory chip maker and Its broad portfolio of high-tech know-how. Others aim Said Micron's technology is available Widely Throughout the world, making a veto less Likely. The latest reports now Say That Micron HAS quietly Told Unigroup It Does not want to Pursue a deal, due to the probability of a veto by CFIUS. (English article) Micron Delivered icts view After Unigroup Officials Expressed Their formal interest in Pursuing an acquisition late last week, the reports say. They add Micron That HAS Consulted but not hired an investment bank Because It Does not want to Pursue a deal. As to form reporter, I can say with 100 percent confidence Almost Particular That this news is coming from sources at Micron, qui means clustering the leak Was Almost Certainly a strategic decision with additional incentives. That Could mean Micron That is simply telling Unigroup That icts $ 21 offer price is too low, and it will need to raise considerably the face for Micron to go to the trouble of Pursuing a deal That: has a significant risk of getting rejected.

Chiese Investors unconvinced

Certainly Investors About did not see things That Way, with Micron's shares tumbling 6 percent in the latest trading session to $ 18.89, or 10 percent below the planned offer price. The shares have risen HAD high as $ 20.12 partner after the news first reported about last weekend Was. Aim it's worth Noting That aussi Micron's stock lost about half HAS icts of value over the last 7 months due to stiff competition in the market for computer memory That Is used to power MOST of today's electronic devices.

This rebuff from Micron means clustering the ball is now in Unigroup's court, and the Chinese company will-have to decide WHETHER to come back with a Significantly Higher offer, Perhaps around $ 30 per share. That Would mean Unigroup Would Have to pay a lot more for Micron, well over $ 30 billion, a deal for Not Even That might get approved.

If this Were a rational, market-driven position I would Say That Would Unigroup give up on the offer and this Would Be The End of the story. Purpose in this instance, I really believe That political force and are Involved Unigroup is being white Strongly supported by the central government. China is already the biggest buyer of memory chips and Beijing desperately Would like to Become a global player in the microchip market. Accordingly, I predict That Unigroup will come back with a Sharply Higher bid soon, Perhaps in 1-2 weeks, and 2 sides que la Their talks will summary At That Point.

mercredi 15 juillet 2015

Digital Marketing, what are the real challenges of companies in China ?

Digital Marketing Barometer 2015 ". This study, conducted among 300 managers and marketing managers, focused on the following topics: How to optimize your digital campaigns? How to improve your mobile marketing initiatives? How to measure the effectiveness of your cross-channel actions? How to make your digital transformation? Invited to share their experiences, advertisers 3 sectors of very different activities spoke for more than an hour ...

what are the futur trends ? 

Board Director at Atwim, drew a picture of future trends: Part increasingly significant budget allocated to digital marketing; Mobile applications very popular with more than one third of respondents claiming to devote the budget; Atwim The Email Marketing and short message is dead in China.
Wechat is the top levers privileges acquisition; Improved customer insight through data. According to the study, two thirds of respondents are considering the data as a tool to improve customer knowledge.
The study also found that the "customer journey" becomes essential to optimize every stage and interaction provided of course to put the customer at the center of its marketing strategy. Another change, the digital no longer appears only as a vector of acquisition, it also strengthens the image of the brand explain this SEO Agency in Shanghai 

The data, centerpiece with Sohu

Faced with the proliferation of digital channels and the explosion of data sources, companies sometimes have trouble measuring the effectiveness of their digital strategy. Indeed, it remains difficult to analyze, it is the interdependencies between the different channels. According to the barometer Digital Marketing, only one third of respondents have already aggregated the internal company data with external data.

Get more exposure and more Fans on Social media is the Challenge in China !

For if this pool of data is exponential, it represents a tremendous opportunity for marketers on both a business plan and in terms of customer knowledge. For a pure player like atwim, the organization is simplified. Ombline Coriolis, Global Head of Media at alibaba, said that "data is a masterpiece" and that "the external data is now integrated." As for traditional structures, it is still complicated. CRM and Internet Director of Club Med World group, is hoping a quick rapprochement between IT and marketing and personalization of off and online marketing operations. It also wants to offer more human through a mobile application and a bracelet connected with a logic customization, the bracelet is already a known object by customers of Club Med in China . Ditto for the main target which itself the goal of becoming ever more powerful and more agile and in step with the times. Today, Vincent , Marketing and Client Management in China in the company L'Oreal wants better use of the data to obtain a more accurate sequential work but also bring more attention to the human.

Digital Marketing, global communication online

What is really Digital marketing ... according to Wikipedia is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert client . The key target is to promote brands, build preference and increase sales through various forms of digital media and tools. It is embodied by an extensive selection of service, product and brand marketing strategy , which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio, and internet(in CHina)

Digital marketing concepts and practice are evolving tremendously among several industries, especially by the leading companies among each industry utilizing the mass reach of digital tools and social media platforms, benefiting from the possibility to create individually tailored approach that can achieved at a very productive cost
Digital marketing includes Internet marketing techniques, such as search engine optimization (SEO), on baidu in China search engine marketing (SEM) , content marketing, influencer marketing, content automation, campaign marketing and e-commerce marketing. It also extends to non-Internet channels that provide digital media, such as mobile phones (both SMS and MMS), callback and on-hold mobile ring tones, social media marketing,e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media

Go mobile in China 

The mobile audience poised to outperform the web Besides the data, cross-channel has a real added value for the business, it helps to understand how your customers interact with your brand and maximizes the impact of your marketing actions. At Tencent, cross-channel is present and many levers are operated. The push banner within the customer safe spaces is what works best. Obviously, email marketing, SMS and targeting are also widely used. In addition, mail remains a vital lever for powerful and outgoing calls. Wechat, whose average Chinese customer age is 20 to 35 years, promotes as mobile communication, customers are essentially of mobile users.

Moreover, according to ibrands invested 72% in the mobile App In 30% of the mobile web and web in 2015.

Although awareness is done widely felt, the mobile channel is still underexploited by traditional companies. Yet the study of chinese insurance published in January 2015 revealed that 4 times more smartphones were sold than PCs in 2014 and the mobile audience is about to exceed that of the web. Of course, Jack Ma ensures they work there and that 30% of marketing expenditures are already devoted to mobile.

Conclusion :  Marketers in china know that today's technology offers a tremendous opportunity to measure his actions. Nevertheless, the digital transformation may seem even harder to implement. Indeed, a lot of data to be analyzed and businesses do not always have the internal expertise to carry only this type of project. In addition, the mobile forces us to think of new services and experiences, in fact, offer a mobile quality of experience for its users has become essential. Finally, the customer has become volatile, it is necessary to follow the user lifecycle and understand how to strengthen the synergy between the various existing levers.

For, to bring value, usefulness, the company must know the needs and expectations of its consumers to respond, or do better

Please tell us what’s on your mind, such as article ideas, advertising queries, joining our team, criticisms and more

lundi 13 juillet 2015

4 news about Chinese automotive Market

1. China auto sales drop 2.3% in June 2015
China auto production and sales numbers are 1,850,800 and 1,803,100 in June 2015, dropped 5.8% and 5.3% respectively over last month, dropped 0.2% and 2.3% respectively over the same period in last year. It recorded the first year-over-year decline in more than two years.

2. GM China auto sales flat in June despite broad price cuts
GM's sales in China are roughly flat for June as broad price cuts introduced earlier in the year failed to boost demand. GM and its Chinese joint-venture partners sold 246,066 cars in June, virtually unchanged from the same month a year ago. It has largely failed to counteract sluggish auto sales so far despite slashing prices on 40 models in May by up to 20 percent, as China's economy grows at its slowest rate in 25 years. The automaker also faces rapidly shifting tastes among Chinese consumers, now showing a pronounced preference for small, affordable sport-utility vehicles.

3. Geely started building New Energy Commerical Vehicles plant in Nanchong, Sichuan province
On last Thursady, Geely started building a new plant in Nanchong city, Sichuan province. The new plant will have a capacity of 100,000 New Energy Commerical Vehicles per year and 50,000 gas engines per year. It's said 7 billion RMB will be invested for this project.

4. NEVS to build EV plant in Tianjin
China's National Electric Vehicle Sweden, which owns the assets of bankrupt Swedish automaker Saab, broke ground on a plant in the northeast China city of Tianjin to produce electric vehicles. NEVS said it would spend 1.2 billion RMB ($200 million) to build the plant, which will produce up to 200,000 vehicles annually.

Thank you ecommerce-China