dimanche 5 août 2018

Pinduoduo , the new ECommerce plateform


The brains trust at Amazon are likely to be scratching their heads wondering how that happened. After spending hundreds of millions of dollars and 14 years to wrestle market share from the almighty Alibaba and JD-Tencent-Walmart syndicate, they have managed just a meagre 0.7% share of ecommerce retail in China. Ebay suffered an even worse fate after throwing hundreds of millions at China before effectively giving up on the market in 2006.

Ex Google founded pinduoduo 

Yet in less than three years, ex-Google engineer Colin (Zheng) Huang has managed to defy all odds with his ecommerce platform Pinduoduo. Not only has he blindsided Alibaba’s rural operations, he has also surpassed JD’s daily user count by cleverly targeting China’s underserved smaller cities. 65% of his 343.6 million active buyers live in third tier cities or lower.
“The new consumer economy isn’t about giving Shanghainese the life of Parisians. It’s about providing paper towels and good fruit to people in Anhui province,” says Huang. The strategy has paid off. Pinduoduo’s IPO last week valued the company at $23.8 billion, catapulting him to become China’s twelfth richest person.
Pinduoduo has also changed the online shopping experience into a social one where users are constantly reminded of other shoppers and their friends incentivised to join – something that has a struck a chord with lower tier shoppers who have traditionally been less forthcoming about buying online. Every Chinese consumer loves a deal, but those in smaller cities are the most price sensitive, unable to resist ten boxes of tissues for $1.90, bed sheets for $1.50, umbrellas for $1.51 and PCs for $150, even if there’s a good chance of fakes. Unlike the search-focused interfaces of Taobao and JD which deliver thousands of results, Pinduoduo displays products more like a news feed with a few hero products, making the whole experience less overwhelming and more fun for many.


There are countless takeaways that we can learn from the success of Pinduoduo; here are four that we found particularly interesting:
1. Pinduoduo’s success is a metaphor for many businesses hoping to tap the China opportunity. They have gone beyond the overcrowded megacities and into the less glamorous outcrops in the hinterland. Given half of the 50 million new households expected to enter the upper and middle classes between 2016-2020 will be located outside of China’s top 100 cities, there is no shortage of opportunities out there. The right products, targeted in the right smaller cities, in the right way, can be very fruitful in China;
2. Pinduoduo is further proof that investing squillions in building your own app could be better spent developing a Mini Program inside WeChat. Users need a very good reason to download a standalone app, whereas something embedded in WeChat is seamless, hence the 62% of users who shop on Pinduoduo through their WeChat Mini Program;
3. The power of social advocacy shouldn’t be underestimated in China. Pinduoduo has done a remarkable job of tapping into shoppers’ WeChat contacts and taking them along for the ride by incentivising them with discounts, prizes and even free goods;
4. And lastly, much like we saw with Luckin Coffee a few weeks ago, even markets like ecommerce that appear to be sewn up by the giants can still be ripe for the picking. The speed, complexity and fragmentation of China’s growth is constantly opening up gaps and new opportunities, some which may turn into $23.8 billion operations giving the gorillas a run for their money.

 But don’t go flipping the birdie to Alibaba and JD just yet - they may be expensive, hyper-competitive and in many cases unprofitable, but Pinduoduo is unlikely to be a white knight for many foreign brands at this point in time.

The average order value is just $6, compared to $60 on JD and $30 on Alibaba’s platforms. Discounts as much as 90% are not a sustainable strategy we’d recommend for the guardians of premium products that form the faithful readership. But take the opportunity to learn some good lessons from Pinduoduo’s success, keep abreast of how it evolves and give China a call to ensure you have the optimal ecommerce and marketing strategy for China.

Read also

samedi 23 juin 2018

China Market : the global Crisis

China Market  worries of the commercial war have weighed in the stock markets of the EE. UU., But Chinese stocks are bearing the burden of international tension. China's large-cap ETF, the FXI, has just registered its 11th consecutive loss session for the first time since 2012, as tariff talks between the United States and China remain a central market concern. The image looks even bleaker if we take into account that the FXI is now at a shouting distance from the bear market territory from its peak of January 26, just over 19 percent at that time. 

 War of Trade 

Of course, a strengthening of the US dollar. UU It has also contributed to these losses, but another reason is the rhetoric that comes out of the Chinese government after it said it is prepared to respond at its own rates. With these words, combined with the fall in the Chinese market, it seems that Beijing is willing to assume some economic pain in the short term to defend itself in a commercial skirmish. In other words, although there is still little chance of a full-fledged commercial war, they are much higher than they were a short time ago.

Top 10 articles of the Week about the Chinese Market 

  1. http://www.kukutech.com/wechat-changing-business-china/
  2. http://www.chatfieldcollege.org/seo-education-business-vital-china/
  3. http://theadtraffic.com/2018/06/20/baidu-seo-guide-2018/ 
  4. http://www.techunmudannuli.com/tech-guide-master-tmall/
  5. https://www.globalmkwanjashow.com/top-digital-tools-to-enter-to-the-chinese-tourism-market/
  6. https://www.devstaff.org/baidu-an-innovative-company/
  7. http://www.aimersofts.com/baidu-new-blockchain-app-china/ 
  8. http://www.managemydata.org/chinese-tech-giant-sell-their-datas-for-advertising/
  9. https://www.topdigitalblog.com/digital-guide-for-baidu-marketing-in-china/ 
  10. http://www.techmistake.com/2018/06/19/top-mistakes-for-wechat-advertising/
  11. https://www.globalmkwanjashow.com/wechat-marketing-guide/
  12. http://www.techmughal.com/2018/06/20/tmall-tips-for-brands-in-china/

mercredi 23 mai 2018

The China's Little Emperors Market

The Chosen Ones - Future Leaders of China

 China’s Lucrative Children’s Market

With the end of the one-child policy, China's mother and baby market has never been in better health.

manufacturer of Kidwear -based organic health, beauty and lifestyle products, was one of the many Australian companies attending the event. Participating under the umbrella of the Australian pavilion, the company has been particularly active in promoting its brands Native Bliss and Kids Bliss, its range of cosmetics and cleansers of natural origin for mothers and young children.

"When we started the business three years ago in Australia, I really wanted to share the best of the country's natural assets, using only the purest and best ingredients," said fou
nder Wenge Hu. all-natural, with many of our products containing unique plant extracts in Australia. "
To date, the company's products have been mainly distributed in the domestic market, and its entry into the Chinese market is relatively recent. "The Chinese are very open to quality products from abroad and, at the same time, they only want the best products for their children and are willing to pay for them," he added.
Another newcomer to the continental market was Clovis Australia, the Adelaide-based company behind children's clothing brand Lisa & Damien. Founder Mei Lim saw a potential gap in the market and launched her specialty brand in children's clothing made from high quality materials, including organic fibers. Source http://hkmb.hktdc.com/
"In Europe, especially in the UK, they are much more aware of the needs of fashion for children," said Ms. Lim. "We believe that we will be very important in China, and many middle and upper class consumers in the country want real quality for their children, while valuing slightly different items." The brand currently sells mainly online, but also has a selling point in Guangzhou., its range has won a British design grand prize.

Chinese Kids Situation
Controversy above this approach to population control has long been widely described, citing discrepancies in interpretation and jurisdictional enforcement to infanticide and selective abortion troubles.
Source: http://www.collegeadmissionsweb.com/2017/11/the-chosen-ones-future-leaders-of-china.html 

A number of exhibitors have offered specialized car seats for children, including the UK-based Cozy N Safe. The car seat and stroller manufacturer is a major player in its home market and in Europe with its range stocked by leading retailers including Tesco, Asda, Toys "R" Us, Mothercare and Carrefour.

Top marketing Director said, "Not so long ago, there was no safety regulation on the use of child seats in China, but everything has changed. For example, children under four must be in a car seat for children.It now seems likely that similar requirements will be introduced elsewhere in China.This is great news for us because all our products are already compliant strict European safety standards. "
Besafe, a UK manufacturer of car seats, is another company that wants to focus on product safety. He promoted his new Modular i-Size model, a follow-up seat for children who have passed their first baby chair. Made in accordance with ISOFIX, the international standard for child safety seats, the new model is suitable for children up to four years, while its rear design is five times safer than forward-facing equivalents.

End of the Policy Source Guardian

"It has both a plastic shell and a reinforced soft shell with an energy absorbing material," says Frank Lilleheil, product manager. "The headrest and seatbelts are easy to adjust, making it easier for a child to enter and exit. With all our products, it has been certified by ADAC, the German automobile association known for the rigor of its testing procedures. "
JWorld Industry, based in Seoul, has introduced its Alziprange baby rug range, featuring an unusual egg-shaped structure, an innovation that is expected to improve sound absorption and shock. The company also guarantees that only non-toxic and environmentally friendly materials are used in the manufacture of its products.

vendredi 20 avril 2018

After Parents’ Death, Their Chinese Baby is borned 4 Years Later

Chinese baby born four years after parents' death

After Parents’ Death, Their Baby in China Surrogate 4 Years

The Chinese city of Yixing, Liu Xi and Shen Jie

A couple of in the Chinese city of Yixing, Liu Xi and Shen Jie, tried to conceive from the first couple of decades of their union. They made a decision to pursue nitro fertilization, however,r in an auto accident, five days before the embryos were planted, these certainly were murdered on March 20, 2013, Beijing News reported in a post detailing. His grandmother, Hu Xingxian, gave him the name Tiantian, or even Sweet Sweet. Hongkong -- Following an extended legal struggle in China without a precedent, a mother has given birth four years after his parents died in an auto accident, a paper has already reported.

"The chance of employing a medical facility has been too amazing," Shen Xinnian, '' the dad of Mr. Shen, told the paper (find out on how surrogacy was growing in China due to infertility, a comfort of this one-child policy and also a cultural crucial to own kids.) "His eyes seem just like that my kid's," Ms. Hu told Beijing News. "However he looks a lot more like his dad."

The wife and husband were both children, and also the parents of the couple resolved to use to keep the relatives. Surrogacy is prohibited in China, and also the embryos were being obtained by the very first barrier for those families.
The parents of the bunch that was deceased visited a healthcare facility where the embryos were stored, but hospital officials refused to match them. Therefore a fresh plan tried, and the other was sued by one particular set.
There really are a lot of items that the expectant mum has to do because you may observe. Some might question the potency of many of these techniques, however, there is that it keeps off her mind the delivery and the woman busy.

Chinese thinking

The Chinese think that furniture shouldn't be transferred when pregnant inside your home and that mirrors and pictures really should be suspended on the walls. Since this may cause issues with childbirth, adhesives, and paste must be avoided. Some women will put blades under their bed. Women that were pregnant aren't intended to go to any funerals. Hospitals aren't permitted to move embryos hence a service which works together with a hospital in Laos was found by the families. On December 20-16, the service received the embryos, which then it belonged in 20 17 to Laos. The Chinese have just one among the oldest cultures on the planet.

Traditions are handed on to generations. 

That there are plenty of superstitions and beliefs in addition to being influenced by Buddhism, Taoism, and Confucianism.
Pregnancy is probably one of the very human adventures that you will not be astonished to discover you can find a lot of traditions. It needs to be said so faith change from place to place, however here are a few of the common customs and that China is a massive country.

Traditions in China

Traditions in China begin. It is typical for your husband to take his wife within the brink in their residence, and China possesses this but. Since it is believed to guarantee that her labor tends to pass 27, your husband is likely to transport his wife. There has been A Laotian chosen since the surrogate, and doctors in a hospital in Laos planted just two of those embryos. The surrogate was shot into China before the kid was born. The boy has been born on Dec. 9, 2017, at Guangzhou. Food is another thing. Spicy foods are thought to function as the reason behind miscarriage. Eating food which mashed or isn't correctly trimmed will make the child.
That will signify that the baby will have skin in the event the mother eats colored food.
Throughout labor the caretaker a herbal tea is going to be utilized to help with the pain, and also the mommy should avoid since this might create delivery be tacky, eating squid.

Additionally, there is special food which the caretaker is going to be anticipated following the baby comes into the world to eat. A 2nd mastered in his favor, as the lawsuit was refused by the court. "The sole real carrier of those 2 families' bloodlines conveys the duty of the mourning memories along with consolation," that the Wuxi People's Intermediate Court explained.

Chinese Parents

The Chinese often feel that some notions a woman has are going to undoubtedly be passed on the baby. This is the reason be certain her behavior is irreproachable and she's likely to safeguard her believing. The mother needs to offer the entire life inside her loads of stimulation and she is able to perform so by reading loads of other as well as poetry literature that is fine. Women are anticipated never to have sex. As this can have a detrimental influence on her child, also they are invited in order to avoid taking a look at anything unaesthetic. If mom swings her wrists and talks really is thought to have benefits for her unborn.

Further readins:

  1. http://www.frogpondvillage.com/travel/moving-in-shanghai-hotel-tips/
  2. http://www.coachoutlettopshop.com/6-precious-tips-for-choosing-your-childs-school/
  3. http://www.chinageopark.com/one-british-school-attract-chinese-billionnaires-kids/
  4. http://www.everyblogy.com/idea-to-boost-your-social-media-in-china.html
  5. http://bretteldredgetourtickets.com/guide-to-move-to-shanghai-for-parents.htm
  6. www.bbc.co.uk/news/world-asia-china-43724395
  7. https://tvtonight.com.au/2018/02/meet-the-parents-china.html

jeudi 19 avril 2018

A School in Shanghai for learn about Chinese Luxury Market

A lot of young Students want to learn about Luxury Marketing in China.

And a School in Shanghai offer this kind of Course

Courses From Assessing Chinese Luxury Market Reports

The inconsistencies come from two main causes. First and most importantly, different Shanghai businesses use the same words to identify things. Any form of forecast into the future will be highly controversial as research models can differ widely Education.
school : http://www.accademia.org/

What will be the gains of bringing all of these records together?
What new relationships were identified by bringing the results together?

A Shanghai School get ranked on the Top 10 School in China 

A vital example of that will be Luxury  report stating that based on Secoo, wine accounts together with footwear and apparel next in line at seven percent. Mckinsey, l 2, and Bain usually do not consider the alcohol industry and Deloitte excludes wine out of the luxury study. The practice of synthesizing data across accounts, but brings challenges. Aggregating reports raise the question of if businesses are specifying luxury in exactly the exact same manner as brands look in the market. They don't. The definition of "luxury item" is excessively obscure. A bigger problem is that not all of the reports specify their own definitions of "luxury goods".

The McKinsey report Luxury Consumers that are for Chinese Student :

The 1 Trillion Renminbi Opportunity doesn't offer a definition. The Secor report includes portable and also wine devices in its own list of luxury things. The Deloitte Global Powers of luxury-goods Report 2017 excludes wines and spirits from its analysis. L2's China Beauty Report looks at cosmetics and beauty organizations. It's really a challenge. They have grown up have an international view, plus they truly are coming of age before. Around RTG Consulting Jing Daily is thrilled to establish our record China's Awakened Generation, reprinted in cooperation using RTG Consulting. The report will help comprehend everything outlines how to accomplish them, also defines the Awakened Generation.

Working in Luxury Marketing make more money 

I believe the most interesting finding is the growth of stores as a component of luxury brands' portfolios. We're expecting WeChat mini-programs to be tumultuous in the luxury ecosystem in China. And what exactly are some of the inconsistencies you've found when looking at reports on Chinese luxury?

Do every one of these reports define luxury in exactly the identical way?

Aggregating studies is a great means to present users with an amount of value in a read. Each industry report usually comprises a few insights. Only the insights are kept by us. It's also tricky for organizations to discover patterns and the common threads between reports by oneself. Obtaining the information together is a great chance to investigate exactly what consulting and market research firms have to say regarding similar topics.

Last month saw the launch of major We Chat marketing bureau

 China Luxury Report, aggregating information from sources such as McKinsey's The Age of Digital Darwinism,
  1.  L2's China Beauty Report, 
  2. Deloitte/Secoo's China Luxury E-Commerce White Book, 
  3.  Bain's China Luxury Report.


By cross-checking the data between unique reports A lot of relationships and trends can be discovered or confirmed. For instance, the many reports create the tendency of rising luxury ingestion evident, and it correlates with the worldwide convergence in luxury goods price. WeChat Stores as a sales channel for luxury brands' rise is another fashion that is confirmed by cross-checking the reports. The report gathered lots of findings pivotal to the rise of luxury industries in China, the most fundamental of that is that Chinese customers make up 32 percent of their international luxury economy, and that number is forecast to rise to 44 percent by 2025.
Jing Daily by synthesizing data sources, about what they heard.
Read also : https://www.telegraph.co.uk/news/2017/05/08/top-china-schools-test-parents-iq-ancestors-grades-obesity-enrollment/

Arts and Culture -- by Prada's recovery of this Rong Zhai shikumen house to the sharp rise and collapse of rappers PGOne along with Gai Travel and Leisure -- for example intrepid trips to the Arctic and also Mount Kilimanjaro, ecotourism, and also the rise of live-streaming The Environment -- championed in Yao Ming's state-sanctioned activism and the environmentalist message of Stephen Chow's The Mermaid, along with Selfhood -

- using traditional identities being contested by the likes of FFC-A crush, a 'boy group' made up totally of women, and the new fad of 'flash unions'. The Awakened Generation are the curious, conscientious Chinese people view in our reporting, and RTG encountered throughout conversations with 70 article-post and 85s-'90s Chinese, plus a poll of respondents. Around RTG Consulting Jing Daily is delighted to launch our record on China's Awakened Generation, authored in cooperation with RTG Consulting. The report may help understand everything outlines how to reach them and defines the Awakened Generation.

 The Future Chinese Luxury Consumers

Four lenses have shown critical to understanding the demographic: Most are at professors or university. They have grown up with the Internet, have a global outlook, plus they're coming of age at a time when China is stronger than ever before. RTG is a group of over 70 China consultants. The advisory board has been constituted of "Chinese Oprah" Yue-sai Kan, Hearst Magazines' Jeannette Chang, and Philippe Pascal, Former Chairman of LVMH Watches & Jewelry.

Read also Shanghai International kindergarten School 

mardi 6 février 2018

Education Trends in China

Chinese Education market  Trends 

Trend 1:Investment in Education in China

the inflow of capital promotes the development of the educational industry In 2015, an influx of social capital investment in the education industry, through investment and mergers and acquisitions, as well as the direct and indirect impact of three forms of listings, injected new vitality into the development of the industry.

Trend 2:Online Education 

individuation and differentiation are the keys to online education As online education in China continues to grow, the profitability and profitability model has shown differentiation in several market segments. The development of the industry still has great potential and the opportunities to obtain benefits lie in the use of the Internet to provide personalized services to customers.

Trend 3:O2O

O2O needs to "go back to reason" after the inflow of capital Although O2O education experienced a frenzy of capital inflow in 2015, it is generally in its early stages and needs an in-depth exploration in terms of services and profitability models. The approaches must include specialization, scenarios and ecological advances.

Trend 4:Governement Reform 

political reforms will boost the industrialization and diversification of education Policies and regulations in private education, preschool education, K12 education, higher education and vocational education should provide new opportunities for development.

Trend 5:Foreign Education Companies are coming

multiple models help the penetration of foreign investment in China's educational market The increasingly open policies, economic development and international cultural communication have gradually increased the flow of foreign capital to the Chinese educational industry, which has six main models: self-built schools, Chinese-foreign collaborative schools, investments in franchise chains, mergers and acquisitions, online education and educational resources.

Trend 6: Need to Explore Globalization 

China's education industry needs to explore "globalization" in the future Currently, the balance of educational resources imported and exported is uneven, and the industry is still in its infancy, limited by the weak educational resources of national institutions. Companies in different segments of the industry should look for deployment strategies to "globalize".

source :
School in Shanghai

dimanche 14 janvier 2018

Chinese Brands that Don't Suck !

A new video from the famous vlogger

"Made in China" usually means that it's not going to last or that the build quality can be expected to be sub-par or poor. However there are companies in China that are starting to break that stereotype! Come with me to China's Silicon Valley and see some of China's home-grown brands that are shaking off the image that "Made in China" means "Junk".

There are different ways to think about branding and I'm sure I have a very different one. It is fascinating to imagine the path of a brand that starts from an entrepreneurial idea. Personality, interests and environments bring ideas to life that lead to a project and the first version of a brand, followed by continuous cycles of branding. Brands tend to be perceived as intangible, but the entire branding process is definitely chemical, physical and biological: even the slightest brand association is supported in our brain by dozens of neural links and is constantly being shaped and remodeled by our experiences!
With this physical dimension in mind, we can imagine how brands are also moved by forces that still need to be fully understood and summarized in their own Principia. It is fascinating to consider how emotions or memories can activate brand messages; explore the role of design and colors in shaping brand perceptions; to imagine these thresholds that one crosses by forming a preference for a brand or considering a purchase; admire the power of alchemy that allows loyalty to be maintained over time. Scanning modifies our interaction modalities and adds an extra layer to the system. The forces shaping brands' perceptions today are the result of very complex underlying systems: neuroscience, biology, psychology, semiotics, microeconomics and behavioral sciences. Understanding how the brand works is a field of study and infinite astonishment.

Our ambition is to observe the phenomena of the brand image, to practice the brand image and to unveil the principles of the brand image. Here are some observations on the growth of brand image in China gleaned in recent years. It is a period dominated by a form of classicism in continuity with the previous decade: the context is a Chinese economy in full growth, with companies turned inland and to lower levels as a reservoir of growth. It is the quintessence of an optimistic and carefree China, where brands work as identifiers without the need to build deep associations. It is a prosperous nation that is turning to the Olympics. It's about being fast, present, strong and obvious, tapping into the trend of mainstream adoption - even for luxury brands characterized by the golden age of monogramming. Consumers are distracted by novelty; very few have gained enough experience in branding to sacrifice exploration. There is no loyalty to the brand. What matters is the ability to monopolize space, whether it's retail or advertising. It is still a fairly traditional branding age with TVC commercials and prominent magazines, not yet guided by the digital revolution that is about to happen.

Foreign brands tend to be, at this time, only a name, often not translated into Chinese and rarely appearing in written form. Most CEOs, general managers and brand and marketing directors even question the need for local identity. "Strangeness" defines a very clear premium and a niche space. An additional adaptation in terms of relevance (beyond the notion of available and known brand) and differentiation seems premature and unnecessary. The big winners are the biggest brands that already have recognition. Most consumers want to not only experiment, but also show what they live;

They do it with a recognizable badge known to everyone, not just their peers. This is a time when Chinese consumers are very confident in the future. They do not want to project themselves into the brand heritage of a company. They are satisfied by floating on the surface of the mark, and do not gain the pride of being discerning and leads to individuality. We only see a few innovative FMCG brands for China: Danone functional biscuits and Lipton women's slimming tea. Many Chinese brands are in a position to be partly OEMs for other markets, partly for consumer brands. They feel no pressure in their consumer brands sector that seems to be a good asset, mainly managed through wholesale sales to the gigantic Chinese market. We see the emergence of strong brands of consumer products like Wahaha, the strengthening of local auto brands, the growth of sports brands like Li-Ning who have the ambition to conquer the world.

useful readings :

  1. http://adage.com/article/agency-viewpoint/golden-rules-brand-building-china/309263/
  2. http://www.zhongguo-wine.com/2016/12/20/why-wine-branding-is-important-in-china/
  3. https://www.brandingmag.com/2015/11/14/the-growth-of-branding-in-china/
  4. https://china-market-research.blogspot.com/2013/04/8tips-for-marketing-your-product-in.html
  5. https://china-market-research.blogspot.com/2017/11/social-media-marketing-in-china.html
  6. https://china-market-research.blogspot.co.uk/2017/12/guide-for-moving-to-shanghai.html