jeudi 4 août 2016

Chinese Luxury Customers are changing!

Chinese Luxury Customers are changing!







source in french 


 As for luxury brands, China from among the largest global consumer of luxury goods. Yet Chinese do not make their purchase at the national level. Indeed, they tend to buy luxury brands during their trip abroad especially in Europe and the United States. If the Chinese choose to buy their luxury goods during their trip abroad, it is mainly for the sake of obtaining a counterfeit product. Indeed, this is evidence that Chinese soil is an Eldorado for counterfeit products. In China, it becomes very difficult to differentiate between branded products and those contrefais. By buying in China, the quality of purchased goods is always questioned. However, abroad, the situation is different. The contrefais brands do not have too much space on the market. Thus, by purchasing them during their stay abroad, the Chinese are certain to consume quality products. Currently, Japan, Australia, the United States and France have become the international supermarkets Chinese. The founder of this center in Beijing says that training in China is poor in terms of luxury brands, and customers often know more than sellers, which push consumers to buy in Europe or Hong Kong.

BAD customer service 


The answers provided by the luxury boutiques of sellers in China also pushing consumers to buy their branded products abroad. Indeed, sellers are unable to provide sufficient details about the products they offer in store. For consumers, this is-say ignorance can hide the nature of the brands sold in the market. Furthermore, with the improvement of the economic situation in China, we note the increase in the middle class. Access to the international market opens therefore a wider public. Therefore, China's population is more aware of the Western world and especially branded products.

Thus, to overcome this problem with the Chinese customer services, domestic companies are trying to introduce their employees to brands they sell in order to give satisfaction to customers. To improve their sales, they must also ensure the authenticity of the products they sell not to push the Chinese to go abroad to buy the same products available in China.

The establishment of duty free shops outside airports


The advantage of the duty free shops is that they offer branded products but at affordable price. With their frequent moves, the Chinese are fond realize their purchases from these duty-free shops. Major brands have understood this trend of the Chinese. That is why they want to open duty-free shops outside airports. The DFS group is the first to launch by opening a shop duty free in Hong Kong. The importance of online reputation of brands

The success of a business lies mainly in the brand's reputation. China, facing the presence of counterfeit products that meet the market, brands must make a SEO campaign to improve their image online. Indeed, the Chinese check online reputation of brands before buying. According to the founder of the Marketing Agency "With an SEO campaign six months, the brand can enhance its visibility to users especially if they choose the right keywords, Chinese consumers are the most digitized in the world, with more internet on past 25 hours. "

http://china-market-research.blogspot.com/2016/07/wechat-is-spying-you.html
http://china-market-research.blogspot.com/2016/06/chinese-consumer-market-is-developing.html


mercredi 20 juillet 2016

Wechat is spying you !

Wechat is spying you ! you do not trust me ?


Look at this video


Wechat process.

1) WeChat is a Chinese company with servers based in China. 
2) tencent does not use HTTPS, hence communications are not encrypted. 
3) weixin has access to all contacts on phone (even of those who are not on WeChat)
4) WeChat can access the data on phone (including your photos)
5) WeChat knows your location 
6) WeChat can see all text messages, videos and photos and listen to the voice messages.


further reading : 

  1. Facebook 
  2. Ecommerce blog
  3. twitter 
  4. illinois.edu
  5. Technihub
  6. INS Consulting





samedi 16 juillet 2016

Understand the Mothers' market in China

Really interesting video realized by   



Zhang Shasha stares out the window at a rare, blue, Beijing sky. "Next week I can go out," she says. "I miss outside!"But for now, she has to remain indoors, wrapped in a thick sweater and woolen hat, even though it is a warm spring day. Considered crucial for new mothers and their babies, they are expected to remain indoors for at least one month after giving birth, following a strict and elaborate set of rules like not washing their hair and eating pigs feet soup.

More information :

  1. http://china-market-research.blogspot.com/
  2. http://china-market-research.blogspot.de/2016/06/chinese-consumer-market-is-developing.html
  3. http://china-market-research.blogspot.com/2016/06/5-articles-you-have-to-read-about.html
  4. http://china-market-research.blogspot.com/2016/05/agency-best-practices-on-chinese-social.html
  5. http://china-market-research.blogspot.com/2016/05/tourism-market-in-indonesia-is-booming.html

vendredi 24 juin 2016

The Travel Market in Indonesia influenced by Chinese Outbound tourism



It is important that the tourism industry in Indonesia has increased its contribution to gross domestic product (GDP), as it will result in more foreign exchange gains (since each foreign visitor spends between $ 1,100 and $ 1,200 per average visit, ) while providing employment opportunities to the Indonesian population (based on the latest data from Statistics Indonesia, the country's unemployment rate was 5.81 percent in February 2015).
http://china-market-research.blogspot.com/2016/05/tourism-market-in-indonesia-is-booming.html

Indonesia hopes that a significant number of tourist arrivals from China in the coming months until the end of December. Their participation in last week's China International Travel Mart (CITM) 2015 in Kunming, could make them happen such expectations, according to Tourism Minister Arief Yahya Indonesia. He attended the three-day event that opened on 13 November 2015. The CITM is one of the largest trade and consumer travel fairs in Asia. Chinese Tourism Market : +150% since 2014 !

officially the Republic of Indonesia (Indonesian: Republik Indonesia [rɛpublik ɪndonesia]), is a country in Southeast Asia. Situated between the Indian and Pacific Ocean, it is the largest island country, with more than thirteen thousand islands.[8][9] It has an estimated population of over 258 million people and is the world's fourth most populous country as well as the most populous Muslim majority country. The world's most populous island of Java contains more than half of the country's population.
Indonesia's republican form of government includes an elected legislature and president. Indonesia has 34 provinces, of which five have Special Administrative status. Its capital city is Jakarta. The country shares land borders with Papua New GuineaEast Timor, and Malaysia. Other neighbouring countries include Singapore, thePhilippinesAustraliaPalau, and the Indian territory of the Andaman and Nicobar Islands. Indonesia is a founding member of ASEAN and a member of the G-20 major economies. The Indonesian economy is the world's 16th largest by nominal GDP and the 8th largest by GDP at PPP

9% of the employment linked to Tourism 


It is estimated that about nine percent of the total national workforce in Indonesia is employed in the tourism sector. Currently, the Indonesia tourism sector represents about four percent of the total economy. In 2019, the Indonesian government wants to have doubled this figure to 8 percent of GDP (perhaps too ambitious) ambitious target which implies that, in the next four years the number of visitors to turn 20 million. To achieve this objective, the government will focus on improving Indonesia's infrastructure (including ICT infrastructure), accessibility, health and hygiene, as well as improvement of online campaigns (marketing) abroad. The government also revised its policy on visa-free access in 2015 (for details, see below) to attract more foreign tourists.



The table above shows that the number of foreign tourist arrivals in Indonesia has been growing between 2007 and 2015. This performance is supported by a reduction in terrorist incidents in Indonesia. Although small, there is a radical Muslim community who not only believes that Islam should be the only guide in life (and society), but also ready to resort to extreme measures (violence) to reform and root out conditions . A series of attacks against Western terrorists (2002/2005 Bali bombings and shelling in 2009 Ritz-Carlton / Marriott in Jakarta) has obtained the arrival of foreign tourists as a large group of western Indonesia ignored stagnate as a holiday destination in the months after such a violent incident (less than a year the number of tourists recover). 2009 bombing Ritz-Carlton / Marriott explain why the growth of tourist arrivals in 2009 was limited (see table above). After 2009, there were no terrorist attacks targeting Westerners. This success is due to the special anti-terrorist platoon of the country's efforts (Densus 88), which is funded by the US government and is led by the CIA, FBI and the US Secret Service. After 2009, when radical groups started operating in smaller networks (which are more difficult to identify) attacks targeted symbols of the State of Indonesia (like the police) and not symbols of the Western world. This is probably a reaction to the numerous arrests of Densus 88 in recent years.


source;
http://thammyvien.info/if-you-are-going-to-go-to-indonesia-you-need-to-know-these-10-indonesia-related-things/
Facebook.om 


The Travel Market in Indonesia influenced by Chinese Outbound tourism


 What blocks the development of the tourism industry in Indonesia? In the Competitiveness Report Travel and Tourism World Economic Forum, which "measures the number of factors and policies for sustainable development of travel and tourism, which contributes to the development and competitiveness of a country," Indonesia rose from 70th in 2013 to 50 in 2015, an impressive improvement. This jump was caused by the rapid increase in arrivals of foreign visitors, the national tourism industry priority and investment in Indonesia's infrastructure (eg mobile phone network covers now most of the country, while the air transport infrastructure has been expanded). The report indicates that the competitive advantages of Indonesia are price competitiveness, rich natural resources (biodiversity), and the presence of several heritage sites.

However, the report also said that Indonesia does not place enough emphasis on environmental sustainability (from deforestation and endangered species, while only a fraction of the water used is treated). The report also mentions security issues, particularly the cost of terrorism cases. Another concern is that Indonesia is behind Singapore (11), Malaysia (25) and Thailand (35 °) in the ranking Report Travel and Tourism Competitiveness 2015.

https://www.linkedin.com/


The lack of adequate infrastructure in Indonesia is a persistent problem, not only for its costs sharply higher logistics which makes it less attractive investment climate, but also because it limits the travel of sweetness for tourists. Infrastructure Bali is great and acceptable in Jakarta (except for traffic congestion grave), but outside of Bali and Jakarta most countries the infrastructure is inadequate, especially in the eastern part of Indonesia, where there is a shortage airports, ports, roads and hotels. The lack of inter and intra-island connectivity means that a number of regions in Indonesia that contain a huge tourist potential is not easy.
quora 

In addition to infrastructure, education is also an obstacle. While on the island of Bali, as well as in luxury hotels in Jakarta indigenous people working in the tourism sector, they are quite fluent in English (and sometimes other languages ​​that are not in Indonesia ), in the most remote areas native Indonesia have difficulty communicating with tourists. Therefore, focus on the study of English help to overcome this situation. The language barrier has been a part of Singapore to choose Malaysia as their holiday destination rather than Indonesia. Most foreign visitors entering Indonesia are Singapore, followed by Malaysia and Australia.

http://www.mappedtravel.net/uncategorized/marketing-tips-for-tour-operator.html

dimanche 12 juin 2016

Chinese consumer Market is developing fast

Consumer Market in China is developing rapidly that is why companies all around the globe are interested in marketing their products to the Chinese consumer.



But it is not as easy to market the people of china because they are very selective about what they are buying & don’t take time for decision-making about shopping, if they don’t like the product, they will just let it go. Even they are not too much loyal to their brands .so in order to attract Chinese consumer & make them loyal companies have to market these people with very attractive interesting stuff. According to enhanced development, they must be marketed digitally in a very effective manner. 1: First & foremost Digital marketing trend in china is through videos. It is very effective & attractive way of marketing because video actually grabs the attention of people, through colorful pictures, attractive sounds & music; moreover story regarding some product relevant to real life story makes it a real attraction for consumers.

https://knowdev.cse.illinois.edu/blog/2016/06/10-digital-marketing-trends-in-china.html

jeudi 2 juin 2016

5 articles you have to read about Chinese Market this week !

5 articles you have to read about Chinese Market this week ! 




Baidu is in Trouble 

China’s top internet search engine Baidu is facing abuse for hosting message boards containing pornography, libelous adverts and content for unlicensed nursing homes. The State Internet Information Office summoned Baidu executives for a grilling yesterday and ordered those to immediately take away the content. In addition, it purchased Internet regulators in Beijing, where Baidu is to be punished for the ongoing company.
http://www.chinameer.com/china-baidu-receive-strict-punishment.php





The most famous online Chinese celebrities

China has one of the most connected countries in the world with about ten times more Internet users than French population.
The concept of being an online celebrity and earning huge amount of revenue through Internet is widely known in western countries. For example, if we take YouTube there are self-made millionaires such as Michelle Phan, discovery of artists (Justin Bieber) or even comedians (Lilly Singh) or game players. However, for China it is pretty new and this phenomenon is becoming less and less unusual.

China Beauty Expo: Focus on latest beauty trends of the Chinese market

The 21st edition of China Beauty Expo was held on 18-20 May 2016 in Shanghai and gathered both suppliers and brands on about 20,000 m2 in the Shanghai New International Exhibition Center. As far as suppliers are concerned, the show hosted more than 800 exhibitors with an increasing international participation. Regarding brands, the show revealed an increasing diversification of the skincare offering, the rise of the hair care category and, again, a strong interest for natural products.



Indonesia Invest in Tourism with Chinese Travelers