dimanche 14 janvier 2018

Chinese Brands that Don't Suck !

A new video from the famous vlogger

"Made in China" usually means that it's not going to last or that the build quality can be expected to be sub-par or poor. However there are companies in China that are starting to break that stereotype! Come with me to China's Silicon Valley and see some of China's home-grown brands that are shaking off the image that "Made in China" means "Junk".


There are different ways to think about branding and I'm sure I have a very different one. It is fascinating to imagine the path of a brand that starts from an entrepreneurial idea. Personality, interests and environments bring ideas to life that lead to a project and the first version of a brand, followed by continuous cycles of branding. Brands tend to be perceived as intangible, but the entire branding process is definitely chemical, physical and biological: even the slightest brand association is supported in our brain by dozens of neural links and is constantly being shaped and remodeled by our experiences!
With this physical dimension in mind, we can imagine how brands are also moved by forces that still need to be fully understood and summarized in their own Principia. It is fascinating to consider how emotions or memories can activate brand messages; explore the role of design and colors in shaping brand perceptions; to imagine these thresholds that one crosses by forming a preference for a brand or considering a purchase; admire the power of alchemy that allows loyalty to be maintained over time. Scanning modifies our interaction modalities and adds an extra layer to the system. The forces shaping brands' perceptions today are the result of very complex underlying systems: neuroscience, biology, psychology, semiotics, microeconomics and behavioral sciences. Understanding how the brand works is a field of study and infinite astonishment.


Our ambition is to observe the phenomena of the brand image, to practice the brand image and to unveil the principles of the brand image. Here are some observations on the growth of brand image in China gleaned in recent years. It is a period dominated by a form of classicism in continuity with the previous decade: the context is a Chinese economy in full growth, with companies turned inland and to lower levels as a reservoir of growth. It is the quintessence of an optimistic and carefree China, where brands work as identifiers without the need to build deep associations. It is a prosperous nation that is turning to the Olympics. It's about being fast, present, strong and obvious, tapping into the trend of mainstream adoption - even for luxury brands characterized by the golden age of monogramming. Consumers are distracted by novelty; very few have gained enough experience in branding to sacrifice exploration. There is no loyalty to the brand. What matters is the ability to monopolize space, whether it's retail or advertising. It is still a fairly traditional branding age with TVC commercials and prominent magazines, not yet guided by the digital revolution that is about to happen.

Foreign brands tend to be, at this time, only a name, often not translated into Chinese and rarely appearing in written form. Most CEOs, general managers and brand and marketing directors even question the need for local identity. "Strangeness" defines a very clear premium and a niche space. An additional adaptation in terms of relevance (beyond the notion of available and known brand) and differentiation seems premature and unnecessary. The big winners are the biggest brands that already have recognition. Most consumers want to not only experiment, but also show what they live;

They do it with a recognizable badge known to everyone, not just their peers. This is a time when Chinese consumers are very confident in the future. They do not want to project themselves into the brand heritage of a company. They are satisfied by floating on the surface of the mark, and do not gain the pride of being discerning and leads to individuality. We only see a few innovative FMCG brands for China: Danone functional biscuits and Lipton women's slimming tea. Many Chinese brands are in a position to be partly OEMs for other markets, partly for consumer brands. They feel no pressure in their consumer brands sector that seems to be a good asset, mainly managed through wholesale sales to the gigantic Chinese market. We see the emergence of strong brands of consumer products like Wahaha, the strengthening of local auto brands, the growth of sports brands like Li-Ning who have the ambition to conquer the world.

useful readings :

  1. http://adage.com/article/agency-viewpoint/golden-rules-brand-building-china/309263/
  2. http://www.zhongguo-wine.com/2016/12/20/why-wine-branding-is-important-in-china/
  3. https://www.brandingmag.com/2015/11/14/the-growth-of-branding-in-china/
  4. https://china-market-research.blogspot.com/2013/04/8tips-for-marketing-your-product-in.html
  5. https://china-market-research.blogspot.com/2017/11/social-media-marketing-in-china.html
  6. https://china-market-research.blogspot.co.uk/2017/12/guide-for-moving-to-shanghai.html



Ultra Rich Chinese Girls: the TV Show

Did you already look to this TV Show ?




It is ... boring quite interested for any marketer to understand Rich Kids life.

1/ Oversea education is really popular for Chinese Rich Student

as explain this article 

Chinese abroad training business sector and how to showcase your courses online to draw in Chinese understudies.
The Chinese abroad training market is the biggest on the planet with more Chinese understudies examining abroad than some other nation. As per information from China’s Service of Instruction, 459,800 Chinese understudies traveled to another country in 2015, a 11.1% expansion contrasted with the prior year. Of those, 423,000, or 92%, were self-financed. Altogether as indicated by the Unesco organization for measurements there are presently 712,157 understudies from China contemplating abroad.


Other reading 
  1. https://china-market-research.blogspot.com/2017/11/social-media-marketing-in-china.html
  2. https://china-market-research.blogspot.com/2017/12/guide-for-moving-to-shanghai.html





mercredi 3 janvier 2018

% things you should do When you arrive in China

A sum up of this article published on buzzFeed

Register with the police





Any foreigner arriving in China must register immediately with the local police. If you are staying in a hotel, they will take care of this for you. Otherwise, simply go to the nearest police station in your neighborhood, present your passport, along with a photocopy of your identification and visa pages, and report where you are staying and for how long. Once registered, you will receive a form, which is your temporary residence permit. Wait for this, as you will need it when applying for a longer-term residence permit. If you move to a housing complex, ask if the landlord will handle this for foreign tenants. Always re-register every time you change residence in Shanghai. Late registration results in a nominal fine. If you do not register, it could generate big bureaucratic problems.




Transportation in China





During the first weeks, even months, it is a good idea to carry a map of streets and subway. Shanghai is not a network, and the sporadic labyrinth of alleys, streets, boulevards and freeways is difficult to navigate, even for the experienced veterans of the city. The morning and evening traffic is characterized by dense and aggressive traffic and frequent traffic jams.




Despite the massive size of Shanghai, most of the central areas are grouped and are manageable in size. Once inside a neighborhood, moving on foot is relatively easy.




Shopping ... and toiletries





On a good day, shopping in Shanghai is a charming and interesting experience, where one can enjoy all the sensations of the city, discover hidden gems and feel completely immersed in the flow of China's prosperous consumer culture. On a bad day, however, the lines and crowds are soul-destroying, the offers are fleeting and it takes too long to find something simple. Either way, it's an adventure. And as Shanghai's consumer infrastructure matures, good morning is becoming more frequent for expatriate buyers. You can find anything in Shanghai, from Christian Dior in Nanjing Lu to President Mao's dolls in the Donation antique market.




It is very important that you bring your own toiletries, as these can be difficult to find in Shanghai, especially deodorant.




Banking in China





There are several branches of each of the Chinese national banks in almost all the districts of Shanghai, all of which allow foreigners to open accounts in yuan or US dollars. The most common are the Bank of China, ICBM, China Merchant's Bank, Agricultural Bank of China and China Construction Bank. They all offer debit cards, Internet banking and currency exchange services. Many expatriates choose banks with an intercontinental approach, which include the Bank of China and the ICBM, which accept the transfer of money to and from their country of origin. For credit card services and access to funds in the country of origin, it is best to maintain a global bank account. Banks usually open from 9 a.m. at 5 p.m. Monday through Friday and Saturday mornings.




Wait for long lines at the banks. If you want to spend less than 30 minutes for any visit, choose a location near the door before it opens and race to the ticket terminal to pick up your number. There will be others, especially on Mondays, when weekend earnings are deposited.




Mobile phones in China





The mobile phone market in Shanghai is thriving. It seems that almost everyone who is between 8 and 80 years old has a mobile phone. They live, sing and sound constantly anywhere in the city, a testament to a clear and functional network, and affordable pay-per-use calls. Most mobile phones that are compatible with GS (Global System for Mobile Communications) do the job all over China, and it is possible that China's SIM cards work on your phone. However, if you move to Shanghai, it is much cheaper to hire a local plan as soon as you move here. China Mobile, the country's largest telecommunications service provider, generally recognizes two dual frequencies: 900 Hz and 1,800 Hz. Network coverage in China is excellent. If you did not bring a compatible phone, you can buy a prepaid mobile phone for RM 600-700 plus the cost of a SIM card.




Social Life in China




There are entire communities based in Shanghai, from expatriates to cycling and photography groups. Whatever your interest in your home country, you can be sure that Shanghai will have a group that matches.




Food in China





In a vast country with different standards of health and compliance, Shanghai is known throughout China for serving the cleanest food. Most restaurants and supermarkets

mercredi 27 décembre 2017

Top 10 Wine Market trends in China 2018


Top 10 Wine Market trends in China 2018


Discover the New article published on academia


You can downlaod the PDF here https://www.academia.edu/35475657/Wine_Market_trends_in_China


Overview of the Report 


Over the years, China is becoming the second world’s largest market for importedwine. With a population of nearly 1.38 billion, a flourishing middle class andsophisticating consumers, China presents big opportunities for international wine brands and businesses. Economy is rapidly changing and it’s important to stay focuson the latest trends and insights to grow and harness its market potential




vendredi 22 décembre 2017

Guide for Moving to Shanghai

Let me introduce to you Guys first My favorite video selection



Shanghai is a lovely city for many expat source facebook 


China's largest city is also the most cosmopolitan, offering visitors a chance to experience the past, present and future at the same time. The Huangpu River divides Shanghai into two districts: Pudong and Puxi. The Pudong skyline seems to have been ripped from the Jetsons, with the Oriental Pearl TV and the radio tower looking a bit like a two-headed lollipop. On the Puxi side, you can walk on the Bund River District to get a glimpse of old Shanghai.

Read also http://www.guideisland.net/travel/your-guide-to-shanghai.html

Shanghai's expatriate workers have benefited from the city's rebirth and tremendous growth of the past 10 years - profiting from local real estate investments, manufacturing opportunities and market liberalisation



jeudi 21 décembre 2017

How Americains Families raise Kids in Shanghai

 Americains Families  in Shanghai 


Americans who raise a family in Shanghai - a Shanghai is a Huge city of 26 million people - and the Chinese are known for pumping some of the best students in the world.


Americain in Shanghai



When we realized that a few blocks from our new home was one of the best state schools, when it comes to elite city dwellers, we decided to register our son. He would learn the most spoken language in the world. What should not love? Many, as it turned out. And it was only the first week of kindergarten. The day after the episode of the egg, I went to school to confront Master Chen, screwing up in my belief about individual choice. "
"We explain that eating eggs is good for them, that nutrients help build strong bones and teeth and help with sight," I said, trying to be authoritative. "We motivate them to choose ... we trust them with the decision."

read also
china-market-research.blogspot.co.uk/2017/08/the-future-of-education-in-china.html


In truth, no. I had never been able to feed my son with eggs. He is a tough eater. Later, Master Chen put me aside for a lecture. "In front of the kids, you should say, 'Master is right, and Mom will do things the same way,' OK?" I nodded, slightly stunned.
Many studies support the Chinese education mode. The researchers found that six-year-old Chinese children trade their American peers into their early math skills, including geometry and logic. In the last decade, two teenagers in Shanghai have twice been the world's No.1 student on the PISA (International Student Assessment Program), which assesses problem-solving skills, while American students are middle of the pack. When young Chinese go abroad, the results are impressive. They earn more places in the best universities in the world. The Ivy League is recruiting eight times more Chinese students than it did ten years ago, according to the Institute of International Education, and the Chinese are helping to launch start-ups in Silicon Valley in disproportionate numbers.
Yet from my perch in Shanghai, I suspected that I would have objections to Chinese education. Force-feeding would force a teacher to be dragged to court in the United States, the land of choice of infants, free play and individualized everything. In China, children are also subjected to high-level tests at every turn, which encourages them to focus on toddler books.

http://china-market-research.blogspot.co.uk/2017/11/the-best-international-kindergarten-in.html


I started to wonder: what price do the Chinese pay to produce their "smart" children? And do we really have something to learn from the Chinese education mode? For the past five years, I have been a parent of a child in the Chinese school system and have interviewed Chinese teachers, parents and students at all levels of education. I discovered that there are indeed Chinese "secrets". Most have to do with attitudes about education.


teacher in Shanghai 

There are real benefits to a "teacher knows best" mentality. As I struggled to submit to this kind of system, I began to observe that when parents lined up on teachers, their children too. This signaling gives the teacher an almost absolute mastery of his class. My son was so afraid of being late for classes, missing school or disappointing his teacher that he once raised a stench when I approached the possibility of missing a few days of school for a trip in family. He was five years old. The fact that the teacher is the center of the class also gives students a head start in subjects such as geometry and computer programming, which are more effectively taught through direct instruction (as opposed to the discovery of the student). fourth year published in the journal Psychological Science. A 2014 study of more than 13,000 students in Educational Assessment and Policy Analysis found that first-year students with math difficulties learned more effectively when teachers demonstrated problem-solving procedures and repeated practices. .

Western Education VS Chinese Education 

On the other hand, Western teachers spend a lot of time dealing with classroom behavior and crushing mini-revolts of students and parents. A Chinese teacher who arrived in the United States two decades ago reminded me of his

read also Quora 


Read Also the nightmare of Chinese parents : Kindergarten

http://www.charlesriverlearning.com/choose-your-kindergarten-in-china-the-headach-of-chinese-mums.html 




dimanche 26 novembre 2017

China’s Tencent tops Facebook in market value

The ever expanding Chinese tech giant has joined the club of the world's five biggest companies and is the first Asian firm to hit $500B in market value. For more on this, technology expert David Papp joins us from Edmonton, Canada.source