lundi 19 novembre 2018

The lifestyle of the ultra-rich Chinese is incredible!

Imagine that the lifestyle of the ultra-rich Chinese is incredible! Imagine stopping at Tiffany & Co. on the way to lunch to pick the perfect luxury gem and spending the afternoon with friends in the ultraviolet Paul Pairet. All this follows a stop at the Prada store to discover that you have clothes that you can add to your ever-growing wardrobe and then end up at night in one of the Mandarin Oriental Pudong hotels or in another hotel luxury. Of course, this trip takes place in your beautiful Ferrari with a Hermes bag placed in the passenger seat. Luxury clothing brands are no longer out of reach when you're in luxury!




There is a certain curiosity about the way of life of the rich, it seems to be those who hold key havens. The way they affect us is amazing, yet we think their lives are really good. What does it look like to satisfy all the whims of consumers? The Chinese elite has been different because their favorite brands are: Patek Philippe watches, Mercedes E-Class cars, Gulfstream nozzles, Armani suits, Azimut yachts and Louis XIII brandy.




They also like to spend money on diamonds, wine, travel and education for their children. More than 50% of wealthy parents send their children to schools in the United States and Great Britain. Canada is third, followed by Switzerland. Chinese elites love luxury goods, imported French handbags, Italian sports cars and more, they love showing off their talent.
More than 50 percent of the Chinese elite, each with more than 10 million yuan ($ 1.57 million) in assets, spend between one million yuan ($ 157,000) and three million yuan a year and owns more than three cars. The cars feature the white BMW 7 Series, the long-wheelbase Audi A6 and the Porsche Cayenne SUV, which offer a unique new network of Chinese motorways.

mercredi 7 novembre 2018

Clothes market in China

Chinese consumers are very easy to serve in terms of needs. They are very excited about foreign brands due to the large selection of branded brands and new and famous brands.



Younger generations of Chinese do not differ from the younger generation of the West. They can use different social media platforms, but they follow a similar formula when shopping. For example, Chinese births after 90 years buy all the clothes online, because they can make a purchase decision without any help from someone else. But the generation of the 1980s would not believe physical stores more than online shops, because they tried to try clothes and not only see them on models.

Foreign Brands in China

Previously, the Chinese went to the local shops or even to the fake markets to buy clothes because they were the options they had. Gradually, larger brands such as H & M, Zara and Uniqlo established physical stores in China. Today, you will not find any Chinese people who go to local shops or "fake markets" and buy clothes because many foreign brands such as H & M and Uniqlo stand out equally.Even if wealthy Chinese appreciate more top brands like Gucci, LV and Hugo Boss, many people can not buy this outfit and look for cheaper brands.

Pay for Safety new Trend in China

According to F&B Consumer Insight in China analyzes , 86% of Chinese consumers from tier 1 and tier 2 cites consider food safety before buying the food. Chinese consumers are very cautious about the food products they use, it doesn’t take long for them to stop using a product if a food brand has been under safety incidents. According to survey by Iposos, upto 90% of Chinese consumers prefer edibles without any food additives. As part of wholesome living more than half of Chinese population strictly watch their weight and like to consume food with less calories.

Carrefour Bet on safety in China



Food brands that cater to segments such as; no artificial additives, organic ingredients, low calorie and slimming effect have huge potential in Chinese food market. “If you were born in the 80s and live in a first- to third-tier Chinese city, chances are you’re into healthy living,” says Tian Tian Mayimin, founder and CEO of Shanghai-based V Cleanse, one of China’s first cleanses companies.
Source https://www.marketingtochina.com/food-in-china-marketing-strategies-for-international-fb-brands-in-china/


China’s Middle Class A Key Driver In Food Safety Improvements

The best way – and maybe the only way – to see a widespread change in behaviour relies on a change in culture source : https://globalfoodsafetyresource.com/china-food-safety/

mercredi 17 octobre 2018

Why Kid Market is Booming in China ?

Why Kid Market is Booming in China ?

Very simple , look at this video you will get it.
    


 Birth control: a rule, not a pill China’s two-child policy is having unintended consequences Reluctant to pay for multiple maternity leaves, companies are choosing not to hire young women
THE one-child-per-couple policy was horrific for women in China. Many were subjected to forced sterilisations or abortions. Newborn girls were killed, removed by family-planning officials or abandoned by parents desperate that their one permitted baby be a boy. Women from neighbouring countries suffered, too, as victims of human trafficking; a skewed sex-ratio made it more difficult for young men to find Chinese wives. So the government’s announcement in late 2015 that it was relaxing the policy, after 35 years, was good news. Yet the two-child-per-couple policy that replaced it may bring different kinds of problems. source https://www.economist.com/china/2018/07/26/chinas-two-child-policy-is-having-unintended-consequences
For a generation the government assured women that “one is enough” and that “late marriage and late childbirth are worthy.” Now state media urge them to marry while still in university and remind them that older mothers are more likely to have babies with birth defects, notes Leta Hong Fincher, an author and academic. Officials are encouraging childbirth because they worry that the fertility rate (the number of children a woman can expect to have during her lifetime) has sunk well below 2.1, the level required to keep the population stable in the long term. They fear a shrinking population will hamper economic growth.

dimanche 5 août 2018

Pinduoduo , the new ECommerce plateform

Pinduoduo 

The brains trust at Amazon are likely to be scratching their heads wondering how that happened. After spending hundreds of millions of dollars and 14 years to wrestle market share from the almighty Alibaba and JD-Tencent-Walmart syndicate, they have managed just a meagre 0.7% share of ecommerce retail in China. Ebay suffered an even worse fate after throwing hundreds of millions at China before effectively giving up on the market in 2006.

Ex Google founded pinduoduo 

Yet in less than three years, ex-Google engineer Colin (Zheng) Huang has managed to defy all odds with his ecommerce platform Pinduoduo. Not only has he blindsided Alibaba’s rural operations, he has also surpassed JD’s daily user count by cleverly targeting China’s underserved smaller cities. 65% of his 343.6 million active buyers live in third tier cities or lower.
“The new consumer economy isn’t about giving Shanghainese the life of Parisians. It’s about providing paper towels and good fruit to people in Anhui province,” says Huang. The strategy has paid off. Pinduoduo’s IPO last week valued the company at $23.8 billion, catapulting him to become China’s twelfth richest person.
Pinduoduo has also changed the online shopping experience into a social one where users are constantly reminded of other shoppers and their friends incentivised to join – something that has a struck a chord with lower tier shoppers who have traditionally been less forthcoming about buying online. Every Chinese consumer loves a deal, but those in smaller cities are the most price sensitive, unable to resist ten boxes of tissues for $1.90, bed sheets for $1.50, umbrellas for $1.51 and PCs for $150, even if there’s a good chance of fakes. Unlike the search-focused interfaces of Taobao and JD which deliver thousands of results, Pinduoduo displays products more like a news feed with a few hero products, making the whole experience less overwhelming and more fun for many.

Pinduoduo

There are countless takeaways that we can learn from the success of Pinduoduo; here are four that we found particularly interesting:
1. Pinduoduo’s success is a metaphor for many businesses hoping to tap the China opportunity. They have gone beyond the overcrowded megacities and into the less glamorous outcrops in the hinterland. Given half of the 50 million new households expected to enter the upper and middle classes between 2016-2020 will be located outside of China’s top 100 cities, there is no shortage of opportunities out there. The right products, targeted in the right smaller cities, in the right way, can be very fruitful in China;
2. Pinduoduo is further proof that investing squillions in building your own app could be better spent developing a Mini Program inside WeChat. Users need a very good reason to download a standalone app, whereas something embedded in WeChat is seamless, hence the 62% of users who shop on Pinduoduo through their WeChat Mini Program;
3. The power of social advocacy shouldn’t be underestimated in China. Pinduoduo has done a remarkable job of tapping into shoppers’ WeChat contacts and taking them along for the ride by incentivising them with discounts, prizes and even free goods;
4. And lastly, much like we saw with Luckin Coffee a few weeks ago, even markets like ecommerce that appear to be sewn up by the giants can still be ripe for the picking. The speed, complexity and fragmentation of China’s growth is constantly opening up gaps and new opportunities, some which may turn into $23.8 billion operations giving the gorillas a run for their money.


 But don’t go flipping the birdie to Alibaba and JD just yet - they may be expensive, hyper-competitive and in many cases unprofitable, but Pinduoduo is unlikely to be a white knight for many foreign brands at this point in time.


The average order value is just $6, compared to $60 on JD and $30 on Alibaba’s platforms. Discounts as much as 90% are not a sustainable strategy we’d recommend for the guardians of premium products that form the faithful readership. But take the opportunity to learn some good lessons from Pinduoduo’s success, keep abreast of how it evolves and give China a call to ensure you have the optimal ecommerce and marketing strategy for China.

Read also



samedi 23 juin 2018

China Market : the global Crisis



China Market  worries of the commercial war have weighed in the stock markets of the EE. UU., But Chinese stocks are bearing the burden of international tension. China's large-cap ETF, the FXI, has just registered its 11th consecutive loss session for the first time since 2012, as tariff talks between the United States and China remain a central market concern. The image looks even bleaker if we take into account that the FXI is now at a shouting distance from the bear market territory from its peak of January 26, just over 19 percent at that time. 


 War of Trade 

Of course, a strengthening of the US dollar. UU It has also contributed to these losses, but another reason is the rhetoric that comes out of the Chinese government after it said it is prepared to respond at its own rates. With these words, combined with the fall in the Chinese market, it seems that Beijing is willing to assume some economic pain in the short term to defend itself in a commercial skirmish. In other words, although there is still little chance of a full-fledged commercial war, they are much higher than they were a short time ago.

Top 10 articles of the Week about the Chinese Market 



  1. http://www.kukutech.com/wechat-changing-business-china/
  2. http://www.chatfieldcollege.org/seo-education-business-vital-china/
  3. http://theadtraffic.com/2018/06/20/baidu-seo-guide-2018/ 
  4. http://www.techunmudannuli.com/tech-guide-master-tmall/
  5. https://www.globalmkwanjashow.com/top-digital-tools-to-enter-to-the-chinese-tourism-market/
  6. https://www.devstaff.org/baidu-an-innovative-company/
  7. http://www.aimersofts.com/baidu-new-blockchain-app-china/ 
  8. http://www.managemydata.org/chinese-tech-giant-sell-their-datas-for-advertising/
  9. https://www.topdigitalblog.com/digital-guide-for-baidu-marketing-in-china/ 
  10. http://www.techmistake.com/2018/06/19/top-mistakes-for-wechat-advertising/
  11. https://www.globalmkwanjashow.com/wechat-marketing-guide/
  12. http://www.techmughal.com/2018/06/20/tmall-tips-for-brands-in-china/

mercredi 23 mai 2018

The China's Little Emperors Market

The Chosen Ones - Future Leaders of China

 China’s Lucrative Children’s Market

With the end of the one-child policy, China's mother and baby market has never been in better health.

manufacturer of Kidwear -based organic health, beauty and lifestyle products, was one of the many Australian companies attending the event. Participating under the umbrella of the Australian pavilion, the company has been particularly active in promoting its brands Native Bliss and Kids Bliss, its range of cosmetics and cleansers of natural origin for mothers and young children.

"When we started the business three years ago in Australia, I really wanted to share the best of the country's natural assets, using only the purest and best ingredients," said fou
nder Wenge Hu. all-natural, with many of our products containing unique plant extracts in Australia. "
To date, the company's products have been mainly distributed in the domestic market, and its entry into the Chinese market is relatively recent. "The Chinese are very open to quality products from abroad and, at the same time, they only want the best products for their children and are willing to pay for them," he added.
Another newcomer to the continental market was Clovis Australia, the Adelaide-based company behind children's clothing brand Lisa & Damien. Founder Mei Lim saw a potential gap in the market and launched her specialty brand in children's clothing made from high quality materials, including organic fibers. Source http://hkmb.hktdc.com/
"In Europe, especially in the UK, they are much more aware of the needs of fashion for children," said Ms. Lim. "We believe that we will be very important in China, and many middle and upper class consumers in the country want real quality for their children, while valuing slightly different items." The brand currently sells mainly online, but also has a selling point in Guangzhou., its range has won a British design grand prize.


Chinese Kids Situation
Controversy above this approach to population control has long been widely described, citing discrepancies in interpretation and jurisdictional enforcement to infanticide and selective abortion troubles.
Source: http://www.collegeadmissionsweb.com/2017/11/the-chosen-ones-future-leaders-of-china.html 


A number of exhibitors have offered specialized car seats for children, including the UK-based Cozy N Safe. The car seat and stroller manufacturer is a major player in its home market and in Europe with its range stocked by leading retailers including Tesco, Asda, Toys "R" Us, Mothercare and Carrefour.

Top marketing Director said, "Not so long ago, there was no safety regulation on the use of child seats in China, but everything has changed. For example, children under four must be in a car seat for children.It now seems likely that similar requirements will be introduced elsewhere in China.This is great news for us because all our products are already compliant strict European safety standards. "
Besafe, a UK manufacturer of car seats, is another company that wants to focus on product safety. He promoted his new Modular i-Size model, a follow-up seat for children who have passed their first baby chair. Made in accordance with ISOFIX, the international standard for child safety seats, the new model is suitable for children up to four years, while its rear design is five times safer than forward-facing equivalents.

End of the Policy Source Guardian

"It has both a plastic shell and a reinforced soft shell with an energy absorbing material," says Frank Lilleheil, product manager. "The headrest and seatbelts are easy to adjust, making it easier for a child to enter and exit. With all our products, it has been certified by ADAC, the German automobile association known for the rigor of its testing procedures. "
JWorld Industry, based in Seoul, has introduced its Alziprange baby rug range, featuring an unusual egg-shaped structure, an innovation that is expected to improve sound absorption and shock. The company also guarantees that only non-toxic and environmentally friendly materials are used in the manufacture of its products.