vendredi 15 septembre 2023

Fashion, Cosmetics, and the New Age of Advertising in China


Look at this video first to understand your challenges hehe. 

China, with its dynamic economy and evolving consumer base, has long been recognized as a powerhouse in the global fashion and cosmetics industry. As its middle class grows, so does its appetite for luxury, trends, and new-age beauty products. However, what truly sets China apart in recent years is its transformative advertising landscape, shaped by technology, culture, and a new generation of consumers. In this blog post, we'll delve into the current state of fashion and cosmetics consumption in China and explore the emerging advertising trends that brands must be aware of.

A New Era for Fashion and Cosmetics in China

The Chinese consumer has come a long way. Gone are the days when Western brands could easily dominate the market with their global reputation alone. Today’s consumers, especially the younger generation, are well-traveled, digitally savvy, and highly discerning.

Local is the New Global: While international brands like Chanel and Estée Lauder still hold considerable sway, local brands are rapidly gaining traction. Companies like Perfect Diary and Li Ning are resonating with Chinese consumers through their deep understanding of local culture, values, and aesthetics.

Digital Transformation: The e-commerce boom has revolutionized how consumers discover, evaluate, and purchase products. Platforms like Tmall,, and Xiaohongshu (Red) have become the new hubs for fashion and cosmetics enthusiasts.


Personalization Over Mass Production: There’s a growing demand for personalized products, where consumers want items tailored to their unique preferences and skin types.

Trends in MARKETING: Navigating the Digital Landscape

With the rise of digital platforms, advertising in China has taken on a new dimension. Brands are now realizing that traditional methods may not suffice in capturing the attention of the modern Chinese consumer.

Influencer Collaboration: headack I know 

Key Opinion Leaders (KOLs) play a pivotal role in shaping purchasing decisions. Their vast following, combined with a trusted voice, makes them invaluable assets for brands looking to expand their reach.

Interactive Campaigns: Livestreaming has emerged as a popular advertising trend. From product launches to fashion shows, brands are engaging consumers in real-time, offering a more immersive shopping experience.

Localized Storytelling

Localized Storytelling: More than ever, brands are focusing on crafting narratives that resonate with the Chinese culture and values. This could be through festivals, historical tales, or modern-day success stories.

Data-driven Decisions: The digital age has made it easier for brands to access consumer data. This data is instrumental in understanding consumer behavior, preferences, and creating targeted ad campaigns.

Social Commerce: Social media platforms, especially WeChat and Xiaohongshu, are blurring the lines between socializing and shopping. Brands are integrating shopping features within these platforms, making it seamless for consumers to browse and purchase.

Challenges Ahead: Finding the Right Balance for Brands

Commlicated I know 

While opportunities abound, brands must also be aware of potential pitfalls. The Chinese market, with its diverse consumer base and regional nuances, can be complex to navigate.

Cultural Sensitivity: Brands must be cautious and respectful of local sentiments. Any misstep, especially those perceived as cultural insensitivity, can lead to backlash and loss of trust.

Over-reliance on Digital: While digital is dominant, offline experiences, such as pop-up stores and experiential events, still have their place in the consumer journey.

Sustainability Concerns: The modern Chinese consumer is becoming increasingly eco-conscious. Brands need to address sustainability, both in their products and their advertising narratives.

In Conclusion from your Blog 

China's fashion and cosmetics market is a goldmine of opportunities, but it requires a nuanced approach. With the right balance of cultural understanding, digital innovation, and authentic storytelling, brands can thrive in this vibrant landscape. The key lies in listening to the consumer, adapting to the ever-changing trends, and staying true to one's brand essence.

Further readings 

vendredi 30 juin 2023

Australian Brands in China: Strides, Strategies, and Success Stories

In 2023, Australian brands have established a strong presence in China, marking a significant milestone in Australia's economic and trade relations with the country. These brands span various sectors, including food and beverages, fashion, beauty, health, and education, each carving out a unique position in the vast and diverse Chinese market. This essay will explore the trajectory of Australian brands in China, their marketing and growth strategies, and notable success stories.

Asutralia China's burgeoning middle class

The initial interest in Australian brands in China can be traced back to China's burgeoning middle class, which sought out quality and safety in overseas products following a series of food safety scandals in China. Australian products, renowned for their high quality and strict safety standards, quickly became popular, particularly in the food and beverage sector. Brands such as Penfolds and Jacob's Creek in the wine industry, A2 Milk and Bellamy's in the dairy sector, and Swisse and Blackmores in vitamins and health supplements capitalized on this demand.

Zimmerman, Sass & Bide, and RM Williams,

However, beyond food and beverages, other Australian brands in fashion, beauty, and education have also made their mark in China. Fashion labels like Zimmerman, Sass & Bide, and RM Williams, beauty brands such as Jurlique and Aesop, and educational institutions including the University of Melbourne and University of Sydney have all developed strong followings in China.

Crucial to the success of these Australian brands has been their ability to understand and navigate the unique aspects of the Chinese market. Digital marketing strategies, in particular, have played a pivotal role. Given the predominance of ecommerce and social media in China, Australian brands have had to embrace platforms like Alibaba's Tmall and Taobao,, and social media sites such as WeChat and Weibo. Live-streaming sales, collaborations with local influencers or Key Opinion Leaders (KOLs), and participation in shopping festivals like Singles' Day have become key promotional strategies.

One successful example is Swisse, a leading Australian wellness brand. Leveraging local celebrity ambassadors and participating in reality TV shows, Swisse was able to raise its profile and drive sales in China. Similarly, A2 Milk capitalized on China's demand for safe and quality baby formula, building trust through strict control over its supply chain and robust offline and online marketing campaigns.

Localization has also been a significant factor in the success of Australian brands. This includes not just language localization but also understanding local tastes, preferences, and cultural nuances. For instance, in the fashion sector, Australian brands have made efforts to release China-exclusive collections or incorporate Chinese elements into their designs during important festivals.

Sustainability, a cornerstone of many Australian brands, has also found resonance with Chinese consumers. With growing environmental awareness in China, Australian brands known for their sustainable and ethical practices have gained traction. For instance, Aesop's focus on sustainable and natural ingredients in its skincare products has been well-received.

 Navigating China's complex regulatory environment

Building and maintaining government relationships is another critical aspect of Australian brands' China strategy. Navigating China's complex regulatory environment requires a thorough understanding of local laws and regulations, and having strong government relations can often facilitate this process. Furthermore, government support can also help in dispute resolution and crisis management, adding an extra layer of security for Australian businesses operating in China.

significant challenges

Despite the successes, Australian brands in China also face significant challenges. These include intense competition, both from international and increasingly sophisticated local brands, complex regulations, and geopolitical tensions. Yet, many Australian brands have demonstrated resilience and adaptability in the face of these challenges.

Growth, adaptation, and success

Overall, the story of Australian brands in China is one of growth, adaptation, and success. With an astute understanding of the Chinese market, effective use of digital marketing platforms, localized strategies, a focus on sustainability, and strong government relations, Australian brands

lundi 16 janvier 2023

Top Business News from Vietnam + 700 billion USD

 Thanks to the government's flexible policies and the efforts of companies to expand their export markets, the country's foreign trade showed impressive growth last year, exceeding 700 billion USD for the first time.

700 billion USD

In 2022, the import-export value of goods reached 732.5 billion USD, up 9.5% compared to 2021, informed Nguyên Thi Huong, head of the General Statistics Office.

It is just insame , the business in China 

Exports amounted to 371.85 billion USD, and imports, 360.65 billion, up 10.6% and 8.4% respectively year-on-year. As a result, the trade balance in 2022 showed a trade surplus of USD 11.2 billion, she said. In 2022, 36 products earned more than $1 billion each through their exports, including eight with more than $10 billion each. At the same time, 46 imported products had a turnover of more than 1 billion USD each.

Vietnam is one of the "most open" country in Asia. 

It exports electronic devices, integrated circuits and electronic micro-assemblies, footwear, technological products and machinery. Its imports are mainly electronic integrated circuits, semiconductor materials, etc.

Vietnam Top Business Partner 2023

Vietnam's main trading partners are the United States, China, Japan and the Republic of Korea. 

The Vietnamese economic model remains highly dependent on foreign investment and exports, particularly to the United States and China. Vietnamese trade is characterized by a certain geographical inequality: the country has a trade surplus with Western countries, but has a trade balance deficit with some of its Asian neighbors. To pursue its development, the country must continue to increase the value of its exports and diversify its products.

Further readings


lundi 26 décembre 2022

Overview and Insights about the Chinese Hats Market

The Chinese Hats & Caps market value is HUGE 

The market's value is the most important thing to consider when you are looking to enter a market. How important is the market? Is it big enough to support so many other competitors? Statista estimates that the Chinese caps and hats market will reach 6.63 billion USD in 2022. Comparable to the worldwide hats & caps market of 25.87 billion USD. The Chinese market currently takes 25.6% global hats & caps market.

Article Source 

China's Hats & Caps Market: Men, Women and Children

Who is the primary audience for hat products in China and who are their main competitors? The market for women's caps and hats in China is expected to reach 3.37 billion dollars by 2022. This represents 50.8% of China's total market. In 2022, the women's market for hats and caps accounted for 2.45 billion and 0.81 million USD respectively. 36.9% and 12.2% respective of the market share. The women's market for hats will continue to be the largest in China until 2022.

Chinese customers are more willing to buy hats online

Chinese customers are more likely to shop online than they do offline because of China's advanced e-commerce. Online sales of caps and hats for children, women, and men will account for 58.7%, 59% and 60.4% respectively of their market values in 2022. In comparison to the global market which has 35.2%, 35% and 32% online sales respectively, brands should place more emphasis on China's online sales.

Guess Which Hats Are More Expensive On Average? Men's!

The market volume for hats and caps in 2022 will be 1039.7, 505.3 and 465.3 million, respectively. If you calculate their market value, it might be that the average price for men's caps and hats is 4.85 USD. However, the average price for women's caps and caps are 3.24 USD and 0.3 USD. While the market for women's caps is growing faster than that of men's, Chinese men are purchasing more expensive hats.

What are the Trends in China? What is emerging?

Street wear leading to the rise of the Fisherman Hat

Chinese fashion-lovers of the younger generation (Gen Z), are more focused on the fisherman's hat. Many fashion youths in China are now willing to wear street clothes because of the rise in hip-hop. They have made it a popular choice to express their taste and find like-minded people by wearing street clothes. Inadvertently, they will highlight certain details in outfits through their choice of accessories or clothing. Fisherman hats have enjoyed a rising popularity. The winter of 2022 saw a 58.1% increase in the number of searches for fisherman's hats on Douyin. Fisherman hats have become a symbol for fashion and are no longer considered outdoor headwear.

lundi 7 novembre 2022

Luxury in China after lockdowns

 The values ​​of the luxury sector are once again displayed in the very best places of the charts of increases this Friday morning. LVMH, Hermès International and Kering rose by 2 to 3.1%, with a strong influence on the 0.8% rise in the Cac 40 given their significant weight in the flagship index.

China is the future of luxury according to Boston Consulting Group

There is still talk in the markets of a potential exit from China's zero Covid policy, the same rumor as a few days ago. “What we assume is that [the country] will model its reopening on the model of Hong Kong”, indicated this morning to Bloomberg Jack Siu, director of Greater China investments at Credit Suisse, before relativizing: “To reopen completely, it will take at least another nine months. »

Rumors on Luxury in China

"Not aware", "not surprised"

the luxury sector had already taken advantage of rumors circulated on social networks and relayed by the same news agency, but not confirmed, according to which the Chinese authorities would consider ending their zero Covid policy. Chinese Foreign Ministry spokesman, however, reacted by saying he was "not aware" of a government committee tasked with assessing ways to stop such health restrictions still. in force in the country.

“I am not surprised by this rumor circulating online about a conditional reopening, reacted the same day, Liu , Top level Excecutice  at China Power Asset Management. The Council of State could wait for the deliberation of the team of experts to determine the next step to be taken. The market is also ready to buy on any indication that an inflection point is in sight for the zero Covid policy”.

At the end of September, Hong Kong announced, like Japan, the lifting of the mandatory hotel quarantine for anyone arriving from abroad, after a total isolation of more than two and a half years. The only condition for this is that travelers submit to a PCR test when arriving in the territory, without being able to go, however, to bars or restaurants during the first three days of their stay. China is now the last country in the world to apply this quarantine period. It also imposes broad confinements as soon as positive cases appear in any region.

According to other sources, still relayed by the Bloomberg agency, the first stage of this reopening would include an increase in the number of flights to China while, for the moment, certain air routes may be stopped for one to two weeks. in the event of detection of positive Covid cases among travellers. These same restrictions were stopped in July in Hong Kong. The number of international flights could thus more than double between October and March. The second stage would aim to relax the measures put in place when new cases are discovered, before a third, which would consist of a return to normal air traffic. However, no timetable seems fixed.

jeudi 3 novembre 2022

How to meet Chinese distributors?

How to meet Chinese distributors?

Chinese distributors are a great option for brands looking to enter the Chinese market. They have an in-depth knowledge of the market and can help you connect with the right buyers. Chinese distributors also have the ability to expand your reach beyond China, making them a valuable asset to any brand looking to expand their business in Asia.

How to find Chinese distributors for your brand

When building a network of Chinese distributors for your brand, there are a few things to keep in mind. First, it is important to understand the differences between distributors in China and those overseas. Second, research your target market in China to find the best potential distributors. Third, make sure you partner with reputable companies that have a proven track record in the Chinese market. Fourth, be prepared to invest time and resources in building and maintaining your distributor network.

Things to Consider When Choosing a Chinese Distributor

When choosing a Chinese distributor, there are a few things to consider. The first is the size of the distributor network. Some distributors have a large network of factories and dealers while others may have a smaller network. It is important to find a distributor that has the right reach for your products.

Another factor to consider is the distributor's experience. Are they experienced in importing and selling Chinese brands? Do they know the Chinese marketing landscape and consumer behavior? Do they have contacts in major Chinese cities?

The final consideration is price. It is important to find a distributor who will offer you a good price for your products. Beware of distributors who claim to offer lower prices but actually charge higher shipping and commission fees.

Top Ressources

mardi 1 novembre 2022

The 10 Watches In China Today

What are the Top 10 Most Fashionable Watches in China in 2022?

Despite the decline in economic growth, the Chinese watch market is booming. More and more well-to-do young Chinese are turning their attention to luxury watches, for their prestige and the recognition they grant them. The big brands have understood this and are setting out to conquer the Chinese market. The second largest economy in the world can also boast of its know-how in the production of watches: 25 to 30% of watches are produced in China and Chinese components have been used for a long time in watches bearing the Swiss designation

No matter what type of watch you are looking for, there is a good chance that it can be found in China today. Here are the top 10 most fashionable watches in China today:

1. Cartier Lovewatch Sixty-Four: This watch is known for its beautiful design and high quality materials.
2. Hublot Big Bang Unico: This watch is a popular choice among luxury watch collectors because of its unique look and high quality construction.
3. Chopard L’Heure Bleue Lady Datejust II: This model features a beautiful blue dial and is made from high-quality materials.
4. Rolex Submariner Datejust: This model is one of the most popular luxury watches in the world and is perfect for those who want to stay stylishly on-brand.
5. IWC Portugues Chronograph Red Dot: This model features a beautiful red dial and comes with a wealth of features that make it an all-around desirable watch.
6. Tag Heuer Connected Modular 41: This watch is perfect for anyone who wants a stylish, versatile piece of jewelry that can be worn both casually and professionally.
7. Breitling Navitimer Worldtimer 5437/12 Classic Monaco Brown Dial Watch: This model features an iconic design, stunning brown leather strap, and automatic movement.
8. Panerai Luminor Marina Militare Watches Collection 2016

How to target Young rich Chinese People

Discover Chinese culture
1. Get to know the Chinese culture Before starting your business in China, it is useful to understand the cultural norms and expectations of the Chinese people. Here are some tips for discovering Chinese culture:

– Start by learning about the history of China and its different dynasties. This will give you a better understanding of how traditional Chinese values, beliefs and practices have changed over time.

- Pay attention to how people speak - not only do typical Chinese words and phrases have different meanings, but idioms and phrases can be very important in expressing feelings or conveying social cues.

– Know the important festivals and ceremonies in China. Familiarize yourself with major events like the Qingming Festival (the spring festival that honors the dead), the Dragon Boat Festival (a celebration honoring the river gods), Valentine's Day (a Western holiday that doesn't has no specific equivalent in China) and New Year's Eve (a busy night when many families gather to celebrate).

Understand their values

1. Understand their values

Knowing what values ​​are important to the Chinese can be a powerful marketing tool for them. For example, many Chinese place great importance on family and tradition. Therefore, products or services that promote family ties or traditional values ​​can be welcomed by Chinese people. Alternatively, other important Chinese values ​​include respect for authority, honesty, and hard work. If you sell a product or service that upholds these values, chances are it will be well received by the Chinese people.

2. Promote their culture

One of the best ways to target the Chinese is to promote their culture and heritage. Many Chinese value traditional values ​​such as loyalty to friends and family, discipline and punctuality. Therefore, products and services that represent these culturally important aspects of the Chinese way of life can be highly valued by this population. Additionally, promoting China's rich culture can help appeal to this audience, as many Chinese consider themselves global citizens with ancestral roots in China.

3. Awarness

Learn about their family life
Many people are interested in learning more about Chinese family life because they want to find out what makes this culture so unique. Here are some tips that can help you learn more about the Chinese family:Talk to locals who know about Chinese family life. If you can't visit China or don't have Chinese friends or relatives, you can still learn a lot about Chinese family life by talking to locals who know this culture firsthand. By doing this, you will be able to get an unbiased view of the Chinese family and its customs.

Know your preferred communication style

The Chinese like to exchange verbal messages. Many Chinese people prefer to communicate in person.