dimanche 14 janvier 2018

Chinese Brands that Don't Suck !

A new video from the famous vlogger

"Made in China" usually means that it's not going to last or that the build quality can be expected to be sub-par or poor. However there are companies in China that are starting to break that stereotype! Come with me to China's Silicon Valley and see some of China's home-grown brands that are shaking off the image that "Made in China" means "Junk".

There are different ways to think about branding and I'm sure I have a very different one. It is fascinating to imagine the path of a brand that starts from an entrepreneurial idea. Personality, interests and environments bring ideas to life that lead to a project and the first version of a brand, followed by continuous cycles of branding. Brands tend to be perceived as intangible, but the entire branding process is definitely chemical, physical and biological: even the slightest brand association is supported in our brain by dozens of neural links and is constantly being shaped and remodeled by our experiences!
With this physical dimension in mind, we can imagine how brands are also moved by forces that still need to be fully understood and summarized in their own Principia. It is fascinating to consider how emotions or memories can activate brand messages; explore the role of design and colors in shaping brand perceptions; to imagine these thresholds that one crosses by forming a preference for a brand or considering a purchase; admire the power of alchemy that allows loyalty to be maintained over time. Scanning modifies our interaction modalities and adds an extra layer to the system. The forces shaping brands' perceptions today are the result of very complex underlying systems: neuroscience, biology, psychology, semiotics, microeconomics and behavioral sciences. Understanding how the brand works is a field of study and infinite astonishment.

Our ambition is to observe the phenomena of the brand image, to practice the brand image and to unveil the principles of the brand image. Here are some observations on the growth of brand image in China gleaned in recent years. It is a period dominated by a form of classicism in continuity with the previous decade: the context is a Chinese economy in full growth, with companies turned inland and to lower levels as a reservoir of growth. It is the quintessence of an optimistic and carefree China, where brands work as identifiers without the need to build deep associations. It is a prosperous nation that is turning to the Olympics. It's about being fast, present, strong and obvious, tapping into the trend of mainstream adoption - even for luxury brands characterized by the golden age of monogramming. Consumers are distracted by novelty; very few have gained enough experience in branding to sacrifice exploration. There is no loyalty to the brand. What matters is the ability to monopolize space, whether it's retail or advertising. It is still a fairly traditional branding age with TVC commercials and prominent magazines, not yet guided by the digital revolution that is about to happen.

Foreign brands tend to be, at this time, only a name, often not translated into Chinese and rarely appearing in written form. Most CEOs, general managers and brand and marketing directors even question the need for local identity. "Strangeness" defines a very clear premium and a niche space. An additional adaptation in terms of relevance (beyond the notion of available and known brand) and differentiation seems premature and unnecessary. The big winners are the biggest brands that already have recognition. Most consumers want to not only experiment, but also show what they live;

They do it with a recognizable badge known to everyone, not just their peers. This is a time when Chinese consumers are very confident in the future. They do not want to project themselves into the brand heritage of a company. They are satisfied by floating on the surface of the mark, and do not gain the pride of being discerning and leads to individuality. We only see a few innovative FMCG brands for China: Danone functional biscuits and Lipton women's slimming tea. Many Chinese brands are in a position to be partly OEMs for other markets, partly for consumer brands. They feel no pressure in their consumer brands sector that seems to be a good asset, mainly managed through wholesale sales to the gigantic Chinese market. We see the emergence of strong brands of consumer products like Wahaha, the strengthening of local auto brands, the growth of sports brands like Li-Ning who have the ambition to conquer the world.

useful readings :

  1. http://adage.com/article/agency-viewpoint/golden-rules-brand-building-china/309263/
  2. http://www.zhongguo-wine.com/2016/12/20/why-wine-branding-is-important-in-china/
  3. https://www.brandingmag.com/2015/11/14/the-growth-of-branding-in-china/
  4. https://china-market-research.blogspot.com/2013/04/8tips-for-marketing-your-product-in.html
  5. https://china-market-research.blogspot.com/2017/11/social-media-marketing-in-china.html
  6. https://china-market-research.blogspot.co.uk/2017/12/guide-for-moving-to-shanghai.html

Ultra Rich Chinese Girls: the TV Show

Did you already look to this TV Show ?

It is ... boring quite interested for any marketer to understand Rich Kids life.

1/ Oversea education is really popular for Chinese Rich Student

as explain this article 

Chinese abroad training business sector and how to showcase your courses online to draw in Chinese understudies.
The Chinese abroad training market is the biggest on the planet with more Chinese understudies examining abroad than some other nation. As per information from China’s Service of Instruction, 459,800 Chinese understudies traveled to another country in 2015, a 11.1% expansion contrasted with the prior year. Of those, 423,000, or 92%, were self-financed. Altogether as indicated by the Unesco organization for measurements there are presently 712,157 understudies from China contemplating abroad.

Other reading 
  1. https://china-market-research.blogspot.com/2017/11/social-media-marketing-in-china.html
  2. https://china-market-research.blogspot.com/2017/12/guide-for-moving-to-shanghai.html

mercredi 3 janvier 2018

% things you should do When you arrive in China

A sum up of this article published on buzzFeed

Register with the police

Any foreigner arriving in China must register immediately with the local police. If you are staying in a hotel, they will take care of this for you. Otherwise, simply go to the nearest police station in your neighborhood, present your passport, along with a photocopy of your identification and visa pages, and report where you are staying and for how long. Once registered, you will receive a form, which is your temporary residence permit. Wait for this, as you will need it when applying for a longer-term residence permit. If you move to a housing complex, ask if the landlord will handle this for foreign tenants. Always re-register every time you change residence in Shanghai. Late registration results in a nominal fine. If you do not register, it could generate big bureaucratic problems.

Transportation in China

During the first weeks, even months, it is a good idea to carry a map of streets and subway. Shanghai is not a network, and the sporadic labyrinth of alleys, streets, boulevards and freeways is difficult to navigate, even for the experienced veterans of the city. The morning and evening traffic is characterized by dense and aggressive traffic and frequent traffic jams.

Despite the massive size of Shanghai, most of the central areas are grouped and are manageable in size. Once inside a neighborhood, moving on foot is relatively easy.

Shopping ... and toiletries

On a good day, shopping in Shanghai is a charming and interesting experience, where one can enjoy all the sensations of the city, discover hidden gems and feel completely immersed in the flow of China's prosperous consumer culture. On a bad day, however, the lines and crowds are soul-destroying, the offers are fleeting and it takes too long to find something simple. Either way, it's an adventure. And as Shanghai's consumer infrastructure matures, good morning is becoming more frequent for expatriate buyers. You can find anything in Shanghai, from Christian Dior in Nanjing Lu to President Mao's dolls in the Donation antique market.

It is very important that you bring your own toiletries, as these can be difficult to find in Shanghai, especially deodorant.

Banking in China

There are several branches of each of the Chinese national banks in almost all the districts of Shanghai, all of which allow foreigners to open accounts in yuan or US dollars. The most common are the Bank of China, ICBM, China Merchant's Bank, Agricultural Bank of China and China Construction Bank. They all offer debit cards, Internet banking and currency exchange services. Many expatriates choose banks with an intercontinental approach, which include the Bank of China and the ICBM, which accept the transfer of money to and from their country of origin. For credit card services and access to funds in the country of origin, it is best to maintain a global bank account. Banks usually open from 9 a.m. at 5 p.m. Monday through Friday and Saturday mornings.

Wait for long lines at the banks. If you want to spend less than 30 minutes for any visit, choose a location near the door before it opens and race to the ticket terminal to pick up your number. There will be others, especially on Mondays, when weekend earnings are deposited.

Mobile phones in China

The mobile phone market in Shanghai is thriving. It seems that almost everyone who is between 8 and 80 years old has a mobile phone. They live, sing and sound constantly anywhere in the city, a testament to a clear and functional network, and affordable pay-per-use calls. Most mobile phones that are compatible with GS (Global System for Mobile Communications) do the job all over China, and it is possible that China's SIM cards work on your phone. However, if you move to Shanghai, it is much cheaper to hire a local plan as soon as you move here. China Mobile, the country's largest telecommunications service provider, generally recognizes two dual frequencies: 900 Hz and 1,800 Hz. Network coverage in China is excellent. If you did not bring a compatible phone, you can buy a prepaid mobile phone for RM 600-700 plus the cost of a SIM card.

Social Life in China

There are entire communities based in Shanghai, from expatriates to cycling and photography groups. Whatever your interest in your home country, you can be sure that Shanghai will have a group that matches.

Food in China

In a vast country with different standards of health and compliance, Shanghai is known throughout China for serving the cleanest food. Most restaurants and supermarkets