4. Respect Chinese standards
Websites are not done the same way in western countries and in China. It means a western website can’t be directly translated into Chinese. You have to adapt your Chinese website. This is the case for cultural reason but also for ranking reasons. For example you have to have the maximum information on a single page, precise information, with usually the text written in small size, enabling you to put more information on the page.
Chinese people don’t use Paypal, but they use Tenpay or Alipay. Alipay支付宝is the payment platform created by Alibaba, a big web company, and existed since 2004. Taobao, the biggest e-business C2C platform of China uses Alipay as well. Tenpay is also a payment platform, created by Tencent, the biggest Chinese web company. It allows you to make B2B, B2C and C2C payments. You can recharge you Tenpay account also offline, the company sending itself an employee to collect the money.
You have to know that Chinese people are used to bargain for everything in their everyday life. It means that the consumers should also have the feeling to have good deals on the web. For this reason, when you have an e-business website, you need then to do often good promotions and good deals. For example Taobao took profit these last years of the “single say”, a commercial festival happening on 11th of November (11/11), making a lot of special offers. Finally the operation was very successful, Taobao earning something like 19 billion Yuan this day.
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