A substantial growth of
apps market in China
According
to market reports,
the volumes of downloaded applications are going to know a remarkable increase
in Asia in particular in China in 2014. Indeed, thanks to the lightning growth
of sale of mobiles, vaster fixed prices, the number of download made a
spectacular boom. We plan that China is going to become the second market after
the USA in terms of volumes of download. We have already observed a clear
increase of the volumes of data downloaded in China, by comparison with the
other countries Asian as the Thailand or still India. However, these two
countries have of their known sides a respective growth of 27 % for India and
40 % for the Thailand.
How apps market increase
in China?
In spite of
this remarkable growth, the Chinese market of the applications is not still
capable of overtaking the American market or the European market. However, the
proportion of Chinese download is relatively important. We could analyze this
small gap between the Asian market and the American market by the price practiced
on the Asian market. In China, the average price of download of application is
higher with regard to that practised on the American market. In America, it
borders 1,48 dollar by application whereas in China are needed 2,62 dollars to
download a program. What makes that the Chinese income of the sales of
applications represents hardly two thirds of the income in the USA.
So, even if
we find only 11 % of paying applications in China, the platform knew a
spectacular jump of 73 % in one year. The platforms of independent downloads
could have a weight importing in the future but for the moment Chinese content
themselves applications which we download directly on the site.
Let us note
to finish that in April, 2011, the sale of IPhone in China knew an increase of
250 % in one year, against 155 % in the USA.
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