mercredi 17 juillet 2013

SEO : what are the biggest myths that are circulating on the internet about Panda and Penguin?

SEO : what are the biggest myths that are circulating on the internet about Panda and Penguin? 

In the world of SEO BLACKHAT (think SEOs have exceeded the legal limit allowed by Google), Panda and Penguin were often synonymous with de-indexing sites and the fall of their positioning in Google. In other words, bankruptcy.

Google Panda Google Panda is a change to Google's search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites" or "thin sites", and return higher-quality sites near the top of the search results. CNET reported a surge in the rankings of news websites and social networking sites, and a drop in rankings for sites containing large amounts of advertising

Google Penguin  is a code name for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using now declared black-hat SEO techniques, such as keyword stuffing cloaking, participating in link schemes, deliberate creation of duplicate content and others. Unlike PageRank, however, Google makes all updates to this algorithm public

Over the past year, the philosophy of Search Engine Optimization is changing. However, now that we have a year of decline, it is likely that many myths have circulated about Panda and Penguin, were false.

Small inventory: Panda Penguin Google has penalized priority sites riddled with keywords density exaggerated We do not believe: It depends on the reaction of the reader face to your content. If he reads your article to the end, he loves her, and that your keywords are not inserted afterwards automatically (the plugin do), Google will not penalize an abundance of words key.

Automating the task is referred (keywords in bold, italic, etc.). Google sent its employees to spies, as Spybubble in networks of private blogs to see which it was de-index Again, there is a good chance that this is false. Google was not amused to send spies to register fraudulently in networks webmasters. The task had to be more automated than that. In this regard, I refer you to my article pretty funny on one of my ideas is to make e-marketer of tomorrow a simple writer of the XXI century.

Panda and Penguin were penalties against certain sites False: Matt Cutts has repeated that it was an algorithm change. 

Panda and Penguin acted as "signals" that Google wanted to highlight to correct trends, two signals among dozens of others. Google Adsense favor at the expense of SEO In contrast, when the Adsense ads are observed, it appears that Google favors fewer small webmasters to benefit large retailers.

Google does not seem to attract small e-tailers on Adsense, so Panda and Penguin have not had that first goal.

Marks would have been spared Wrong. Google repérerait combatterait anchors and links "Exact Match" These anchors optimized links and match what exactly users tap into Google. Example: "Dog Leash cheap" instead of a more natural link would be to write "a leash for dogs cheap."

If your anchor fits naturally in your content, and this even if it is a keyword "Exact Match", Google will not penalize you. From the moment your traffic is not leaking from reading your link.

Google could be influenced by the relationship of SPAM mass-produced by my competitors kind to make me fall It is likely, however, that Google learns to tell the difference.

The solution is not going to complain to Google when your competitor produces bad quality links on your urls. There are chances that Google is waiting for you mark it in red.
The solution is to have so many natural links that your competitors will not be able to penalize you for anything.

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