When selfi become a crime !

When selfi become a crime !

 

4 step before set up a Ecommerce Website in China

4 step before set up a Ecommerce Website in China 

1 - A comprehensive study of the Chinese market 

 Before you start to conquer the Chinese web, it is important to understand the Chinese market and the digital world, fundamentally different from that which was used to know in the West. So you have to get familiar with the Chinese web and its biggest players: Baidu, the leading search engine in China, Sina Weibo, the equivalent of Twitter and one of the most influential social networks in China, WeChat, the mobile application for instant messaging Tencent group, Alibaba, giant Chinese e-commerce, Youku, China's Youtube etc. Due to censorship by the government, ubiquitous on the web, domestic players have priority, and some major players in the Western web are made inaccessible (that is for example the case of Facebook, Google, Youtube).

 2 - Call for partners 

 Due to its specificity, the Chinese web access is difficult for a foreign company with no knowledge and experience in the field. Actors and web mechanisms are fundamentally different. Seek or partners with whom to cooperate, such as a digital marketing agency based in China, can prove to be a wise choice. It will advise you on the priorities to be performed on the mistakes not to make and is useful in the early months of activity.             

3 - A Chinese website 

 To get a place on the Chinese web, a website is the basis of any strategy. Your website should be translated into Chinese and must meet the standards of the country in this field. The websites in China are not like our western sites: they are responsible for information, images and text, and color codes are different. The homepage is particularly very important, both for Baidu for users: it must contain a maximum of information and clearly present the activity of the company and its offer so that it is no need to visit other pages to understand the concept and value of the site. The home page so has the role to capture the attention of consumers. To successfully design your site to this new clientele, the two golden rules are: inspire the design of the most influential Chinese web sites and find the balance between the culture of your company and the the country. A website in Chinese - Yoda Yoda, a Chinese website dedicated to cosmetics

 4 - An accommodation in China 

 It is advisable to host its website in China or Hong Kong to have a successful site. Indeed, the priority is given to national sites; China sites hosted outside are very slow to open and slow to navigation and there are risks they are censored by the Chinese government. You can even charge you for hosting your site or hire a company specialized in the field, such as Hi China. It is recommended to use multi-line services, regardless of the host used. .


Sources

advertising in China exceeded 500 billion yuan

Sales of last year's advertising in China exceeded 500 billion yuan (US $ 81.3 billion). 

Yet those of traditional advertising fell by -2.75% For television - 9.17% for newspapers However, Internet advertising has seen an increase of 45.85% over the previous year, leading to a total of 63.8 billion yuan. (Source: People's Daily, the 43rd World Conference advertising) These figures show that the future of advertising is on the Internet. Yet to break into this market, you have to be able to solve a number of problems.

advertising in China 

 Here are the 10 challenges of an advertising company must address in the world of advertising in China Low international understanding among the Chinese staff, cultural differences and huge poor English While the trend is globalization, the Chinese who can move abroad to improve their English to a decent standard and really open up to an international culture remains low due to its cost. Therefore, only a minority of Chinese have a sufficient level of English to be able to easily understand the content published in the language of Shakespeare.


 So all communication and advertising agencies who wish to be present in the Chinese markets have to adapt, but it is very difficult because of cultural differences and language barriers.

Problem understanding the different consumers, especially wealthy consumers and campaigns with a generation gap
Due to the very sharp break in the history after the Cultural Revolution and the major economic rise of China, we are left now with a generation gap between those who have experienced deprivation and Maoist China and another type of Chinese, mostly made up of those born after the 80’s and 90’s, who are often called “little prince and princess”. This therefore makes it very difficult to correctly analyze the Chinese market to determine which target to choose and how to attract them because of this very important generation gap.
A very rigid protocol
Chinese have a very formal approach of business and hierarchy must be respected. This causes problems when you have to do business with Chinese companies. While discussing a business deal with your Chinese partner you must respect all the codes of good conduct to avoid problems that may cause you to lose a business opportunity because you could have offended the leader of the deal by doing something you thought was appropriate, according to your western standards.
Lack of communication training, staff must learn everything on the job
First, you should know that the Chinese have a very strong culture of investment, results, and achieving the lowest costs possible.
However, communication and marketing are disciplines whose results are often difficult to assess and quantify. As a consequence, these hold very little appeal to Chinese, so there is no real training in the field to allow the Chinese to gain expertise in these fields. Without proper training they have to learn everything on the job.
Secondly, although China has become a country where the internet has grown quickly, it is still very new, especially compared to countries like the USA.
Moreover, before the rise of the internet, media (TV and newspapers) were controlled by an iron hand by the state leaving little room for the possibility of communication training. Indeed, it is easy to communicate when there is only one message to be transmitted. With the rise of the internet, formation in communication started to make perfect only a little less than ten years ago. As such, Chinese communication and marketing experts are very few in number compared to westerners. These factors mentioned above have thus led to an acute shortage of trained candidates in communication

Sources : http://chairmanmigo.com/challenges-advertising-company-china/ 

Chinese High End Cosmetics Market

Chinese consumers do not see the cosmetics and beauty as an unaffordable luxury, dedicated to some happy few, but as consumer goods or even basic necessities. Today, the Chinese cosmetics market represents more than 134 billion yuan (17 billion euros), against only 200 million yuan (26 million euros) in the early 1980s.

International brands

International brands are leading the industry: they occupy 54% of the cosmetics market in China. US Procter & Gamble brand is ahead, followed closely by L'Oreal. Followed Japanese group Shiseido and Unilever. Due to the considerable increase in the cosmetics industry and of China, despite the many barriers to trade, foreign brands rush in China and competition becoms increasingly fierce. The main foreign investors in the cosmetics market from the United States, France, Japan, South Korea and Germany.

Chinese consumers are fascinated by high-end brands West and trust them. This explains the success of foreign brands and cosmetics industry market dominance comparée to Chinese brands.
However, the Chinese market is evolving very quickly. Local brands are gaining ground and most aim to commercialize high-quality products as well. Beyond admiration and fascination for Western high end brands, Chinese consumers, especially in search of quality offerings and the trend is towards cosmetics based on natural ingredients. Chinese fashion customers are gaining demanding and want to find products that meet their expectations perfectly.source

Chinese untapped segments

French and foreign manufacturers of cosmetics have an interest to enter the market by the end of a positioning statement above: this strategy will allow them to expand their business in optimal conditions in China. Demand remains high, and often unmet in second and third largest cities in China.
In terms of cosmetics deals, makeup and perfumes seem to hold untapped potential: according to some studies, about 90% of Chinese women use cosmetic creams, while only a third of them use makeup and less than 10% wear a fragrance .
 Estée Lauder now Focuses on make-up and perfumes to Attract Chinese customers and gain market share vacant. Estee Lauder is also preparing to launch several perfumes, dedicated solely to Chinese customers. In addition, the American group, known for its specific developments tailored to the needs of particular countries, has already launched nutritious, a brand dedicated to the Chinese market.

L'Oreal to adjust its positioning

L'Oreal, whose China became one of the largest markets, winning new 250 million consumers by 2020. The consortium decides to just stop selling its own brand of mass-market Garnier - which is his second brand terms turnover - in China. Garnier had never been a great success in China: not upscale enough to attract medium and rich client, and not low enough to attract more Chinese consumers cost, the constant search for deals and discounts.
Unlike India, where L'Oreal entered the marketplace through Garnier and great public position in China, the group has found its place on the local market, thanks to the strategy of high-end positioning, playing map affordable luxury.
In terms of distribution, L'Oreal has decided to sell its products in major retail chains and hypermarkets cosmetics, but mostly with a vendor dedicated to advising customers, to be distinguished from cosmetic products consumer and preserving its upscale image the spirit of Chinese customers. The group follows the same strategic positioning with its Maybelline brand leader in China.

Amway Artistry meets with success

Another example is the success of the American group Amway China, particularly through its cosmetic products available, sold under the brand name "Artistry". Thank you to a wide range of skincare and makeup, the upscale brand has managed to reflect an image of prestige in the minds of Chinese customers. China, Art does not play the card of luxury affordable. Rather, the brand aims to be affordable only to a very rich clientele. In fact, this positioning strategy appeared very effective in a country with an increasing number of wealthy individuals and high net worth.

source : http://www.premiumbeautynews.com/en/high-end-cosmetics-in-china,7438

US strategy to boost outbound tourism Market

The United States and China will grant visas valid for up to ten years for visitors between the two countries under one announced by US President Barack Obama agreed.
Obama said the move would be "beneficial to all," speaking at a high-level summit of Heads of Asian companies in Beijing, known as APEC.

US strategy to boost outbound tourism Market

Visas between the two countries were previously valid for one year.
Sino-US relations have been rocky in the middle of the increased presence of the US in the Pacific and concerns over cyber espionage.

Obama's plan

But on Monday, Mr. Obama told the Asia-Pacific Economic Cooperation (Apec) summit as executive chef greeted us the advent of a "thriving China, peaceful and stable."
"We want China to do well," Obama said. "We
compete for business, but we also seek to cooperate on a wide range of common challenges and common opportunities." Under the new visa rules, which come into force on Wednesday, student visas will be valid for five years, while business and tourist visas are valid for 10 years.
The agreement does not change how long a traveler will be allowed to remain in the United States or China, but how long the visas are valid for entry.
The United States will continue to require a personal interview as part of the visa application.White House officials said they hoped the deal would bring more Chinese visitors and spending to the US.
"Chinese tourists cite ease of visa policies as the second most important factor in deciding where to go for travelling, behind only cost," the White House said in a statement.
"A good visa policy is needed to these chinese tourists to secure our place as the chosen destination for millions of Chinese travellers." source 

About 100 million Chinese travelled abroad last year, but less than 2% spent time in the US.
Despite Mr Obama's upbeat message in announcing the visa changes, he reiterated that America would continue to press China on a number of issues including cyber espionage, currency manipulation and human rights.

"We're not going to stop speaking out on behalf of the things that we care about," Mr Obama said. He and Chinese President Xi Jinping are expected to meet later in the summit.
bbc

Top Innovative Companies in China

Top Innovative Companies in China 

China’s high tech industry is increasingly recognized as a very dynamic industry. More and more Chinese high tech companies are gaining ground on the international stage. “China has changed its strategy and is now ready to offer high value technological products. Today, Chinese do not only copy foreign high tech brands’ features. They innovate and assert their innovation.” explains Fil Control, a French industrial group, leader in the textile machinery industry and owner of a subsidiary in China. 

What are the most innovative Chinese high tech companies in 2014? Here are 5 leading Chinese companies which show considerable dynamism in terms of innovation this year.

1 – TENCENT

Founded by Zhang Zhidong in November 1998, Tencent has established itself as one of the leaders in China’s high tech industry, especially thanks to its flagship innovative software services such as QQ, an instant messaging system offering a social and communication platform but also online social games, music, shopping, micro blogging, group and voice chat. In January 2013, Tencent QQ had over 200 million monthly active users and a total of 623.3 registered users. Among Tencent’s flagship innovative services, we can also quote WeChat, the mobile text and voice messaging communication service, which has become a huge hit since its launch, with more than 355 million active users. Tencent is also one of the leading companies on China’s online game market. The group has been recognized as the most innovative Chinese company for more than one year, especially due to its experience and ability to invest in many projects. Tencent has perfectly understood its country’s digital potential and the new craze for social media and instant messaging platform, and has been able to take advantage of China’s digital revolution.

2 – LENOVO

Lenovo, a Chinese brand founded in 1984 by Liu Chuanzhi, is also as one of the leaders in China’s high tech industry and the world’s leader in terms of personal computers sales. The company is specialized in design, development and manufacturing of personal and tablet computers, smartphones, workstations, servers, electronic storage devices, IT management software and smart televisions. The brand became known worldwide in 2005 by acquiring the IBM personal computer division. Lenovo is particularly well-known for its diversification strategy and constant innovation, enabling the company to stay a step ahead in the high tech industry and keep enjoying its technological lead and edge. Lenovo is therefore, as well as Tencent, one of the most innovative Chinese companies.

3 – SUNTECH POWER

Suntech Power is a Chinese company founded in 2001 by Shi Zhengrong, specialized in solar panel manufacturing. The company has become one of the most dynamic solar energy companies in the world and the world’s largest producer of solar panels and photovoltaic cells. Suntech Power has been listed on the New York Stock Exchange since 2005. Suntech Power is well-known for its ability to innovate. Thus, the company was ranked 5th in the top 10 of the most innovative companies in China published last year by the website Fast Company, specialized in innovation, technology, ethical economics, leadership and design.

4 – BYD AUTO

Founded in 1995 by Wang Chuanfu in Shenzhen, China, BYD Auto was initially a battery manufacturer: BYD has 65% of the global market for nickel-cadmium batteries and is the world leader in lithium-ion batteries with a 30% market share. Then, BYD Auto has diversified into automobile, and more precisely hybrid or all-electric vehicles design, development, manufacturing and selling. It is now the 4th Chinese car brand and aims to become the world’s largest automobile manufacturer by 2025. Thanks to its innovation and creativity, the brand has been ranked within the most innovative Chinese brands in recent years.

- See more at: http://www.innovationexcellence.com/blog/2014/10/16/innovation-in-the-top-5-chinese-tech-companies/#sthash.7PLE88Lt.dpuf

What Businessmen should know about Chinese e-Commerce

The program electronic pass includes foreign exchange settlement and international sailing characteristics.
Alipay, a subsidiary of Alibaba Group Holding Ltd., the dominant e-commerce operator in China, has launched a service to make it easier for Chinese Internet consumers to buy products from the United States and European online retailers.

Alipay

Launched as part of the payment service PayPal online as Alipay, "ePass" combines border settlement currency Alipay deliveries offered by the Intelligent Logistics Network China, which in China goes by the nickname Cainiao. (Alibaba owns 48% of the logistics company.) EPass The service also allows Western e-tailers to conduct digital marketing through the Chinese network of online advertising Alimama.
"With ePass, United States and European merchants are able to offer Chinese consumers who are comfortable with online shopping in English in order to buy goods directly from existing e-commerce websites independent retailers in their home markets, "said Li Jingming, president and chief architect of the United States Alipay, in a statement released by Alipay.

Chinese online shoppers' habbits

Chinese online shoppers using ePass pay their orders in yuan and then have orders shipped to their home by Cainiao network of delivery companies. Consumers can use the currency Alipay mobile shopping app for shopping. Merchants "can easily use our infrastructure to tap into the Chinese market," Li said. "They do not have to worry about international shipping. They can just ship to a freight forwarder in their country of origin, which makes it easier to sell to China because it is for sale on their core market. "





The ePass program marks the latest step Alibaba took to make it easier for online shoppers in China to buy e-commerce sites Westerners. Earlier this year, for example, the Chinese e-commerce operator has an agreement with the delivery service e-commerce in the United States ShopRunner Inc. to reduce shipping costs to China for purchases Web sites of American retailers.
Alibaba launched last month its initial public offering in the United States The total value of Alibaba shares sold under the IPO reached 25 billion after underwriters exercised their options, making it the most large IPO in American history.