dimanche 19 octobre 2014

What Businessmen should know about Chinese e-Commerce

The program electronic pass includes foreign exchange settlement and international sailing characteristics.
Alipay, a subsidiary of Alibaba Group Holding Ltd., the dominant e-commerce operator in China, has launched a service to make it easier for Chinese Internet consumers to buy products from the United States and European online retailers.


Launched as part of the payment service PayPal online as Alipay, "ePass" combines border settlement currency Alipay deliveries offered by the Intelligent Logistics Network China, which in China goes by the nickname Cainiao. (Alibaba owns 48% of the logistics company.) EPass The service also allows Western e-tailers to conduct digital marketing through the Chinese network of online advertising Alimama.
"With ePass, United States and European merchants are able to offer Chinese consumers who are comfortable with online shopping in English in order to buy goods directly from existing e-commerce websites independent retailers in their home markets, "said Li Jingming, president and chief architect of the United States Alipay, in a statement released by Alipay.

Chinese online shoppers' habbits

Chinese online shoppers using ePass pay their orders in yuan and then have orders shipped to their home by Cainiao network of delivery companies. Consumers can use the currency Alipay mobile shopping app for shopping. Merchants "can easily use our infrastructure to tap into the Chinese market," Li said. "They do not have to worry about international shipping. They can just ship to a freight forwarder in their country of origin, which makes it easier to sell to China because it is for sale on their core market. "

The ePass program marks the latest step Alibaba took to make it easier for online shoppers in China to buy e-commerce sites Westerners. Earlier this year, for example, the Chinese e-commerce operator has an agreement with the delivery service e-commerce in the United States ShopRunner Inc. to reduce shipping costs to China for purchases Web sites of American retailers.
Alibaba launched last month its initial public offering in the United States The total value of Alibaba shares sold under the IPO reached 25 billion after underwriters exercised their options, making it the most large IPO in American history.

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