4 step before set up a Ecommerce Website in China

4 step before set up a Ecommerce Website in China 

1 - A comprehensive study of the Chinese market 

 Before you start to conquer the Chinese web, it is important to understand the Chinese market and the digital world, fundamentally different from that which was used to know in the West. So you have to get familiar with the Chinese web and its biggest players: Baidu, the leading search engine in China, Sina Weibo, the equivalent of Twitter and one of the most influential social networks in China, WeChat, the mobile application for instant messaging Tencent group, Alibaba, giant Chinese e-commerce, Youku, China's Youtube etc. Due to censorship by the government, ubiquitous on the web, domestic players have priority, and some major players in the Western web are made inaccessible (that is for example the case of Facebook, Google, Youtube).

 2 - Call for partners 

 Due to its specificity, the Chinese web access is difficult for a foreign company with no knowledge and experience in the field. Actors and web mechanisms are fundamentally different. Seek or partners with whom to cooperate, such as a digital marketing agency based in China, can prove to be a wise choice. It will advise you on the priorities to be performed on the mistakes not to make and is useful in the early months of activity.             

3 - A Chinese website 

 To get a place on the Chinese web, a website is the basis of any strategy. Your website should be translated into Chinese and must meet the standards of the country in this field. The websites in China are not like our western sites: they are responsible for information, images and text, and color codes are different. The homepage is particularly very important, both for Baidu for users: it must contain a maximum of information and clearly present the activity of the company and its offer so that it is no need to visit other pages to understand the concept and value of the site. The home page so has the role to capture the attention of consumers. To successfully design your site to this new clientele, the two golden rules are: inspire the design of the most influential Chinese web sites and find the balance between the culture of your company and the the country. A website in Chinese - Yoda Yoda, a Chinese website dedicated to cosmetics

 4 - An accommodation in China 

 It is advisable to host its website in China or Hong Kong to have a successful site. Indeed, the priority is given to national sites; China sites hosted outside are very slow to open and slow to navigation and there are risks they are censored by the Chinese government. You can even charge you for hosting your site or hire a company specialized in the field, such as Hi China. It is recommended to use multi-line services, regardless of the host used. .


Sources

The difficulty to find cheese in China

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We know that French are really attached to some values of their gastronomy like for example wine, dry sausage or cheese. The stereotypes about French people are thus mostly true.

When French travel abroad for different reasons, for tourism or for business, it is really hard for them to find products which represent their cuisine especially in countries where the culture is really different (Asian countries, emerging countries).

If we now look closely to the cheese, we see that there is two ways of see the situation. Either the cheese is simply not available in supermarkets that is the case for India for example, either it is possible to find French cheese but the prices are expensive. We can take here the example of China where the French cheese is mainly in hypermarkets such as Carrefour. A last alternative is to order directly online via online supermarkets which develop themselves slowly and which propose a wide range of cheese at reasonable prices (click here for more information).

The reasons of the difficulty to find cheese are pretty obvious. It is because of cultural differences concerning the gastronomy between China and France. Even if we can think that the globalization brings a lot of news things in many countries, the main culinary trends of chinese people will be slow to change because the ways of consumption are different.

The market is here 

We note, however, some progress, with some cheese in food fairs and if we analyze the figures we see that the cheese market is booming. Indeed, there is a growth of 22% for the year 2012. Countries that export their most cheese are New Zealand, Australia and the United States. France, is behind but catching up her lateness. Be careful though concerning the different food scandals that have hit China in recent times, cheese requires optimal storage conditions and improper storage of it may cause diseases.

Just as it was the case for the wine, it is important to educate the palate of Chinese to help them discover this rather unusual product. The Chinese will not necessarily love at first sight. There are different types of cheeses from different countries. Some French cheeses are very strong and it may not be to start with them. Again, if we were to draw a parallel with the wine, you could say it is beginning to emerge several experts from French cheese and abroad to introduce Chinese in the manufacturing process but also to the taste.

en.wikipedia.org/wiki/Cheese