Market China

dimanche 21 juillet 2013

Sina Weibo, a marketing communication by David Beckham

David Beckham missed its marketing act in China by creating a crowded movement of fans, causing injuries. The crowd tried to invade the football field of Tongji University, where Beckham, in visit in the country for his role of ambassador of the Chinese professional league could play a match with students.

This visit could be a great marketing opportunity for the player who just opened a few days earlier his own Sina Weibo (Chinese Twitter), with over 400,000 followers in just one day. Welcome messages were sent "Thank you for coming to Sina! Welcome! You are too cool! ". Creating his own account was a fabulous idea because of the notoriety of social networks in China. For example the number of weibo user «reached about 250 million, an increase of 296 percent campared to the same period in 2010».

First Beckman arrived in Beijing on Monday as an ambassador of the Chinese Super League. David takes his role as ambassador very seriously. In particular, he donated signed T-shirt, a sports car for a charity auction (the funds were donated to the youth football in China) and participated to charity show live on China Central Television (CCTV).

But his last appearance did not go as he wished. Arrived in Shanghai yesterday, he should meet Chinese students for a friendly match, Beckham caused a riot. Almost a thousand spectators charged at the same time the barriers. This movement was dangerous for people and seven people were wounded, including three policemen, two security guards and two students. Due to this crowd, the match was cancelled and Beckham himself has expressed his regrets and wishes to the wounded on his Sina Weibo account: “I had an incredible response from everyone at Shanghai Tongji University today, sorry I couldn't get out on the pitch to see the teams. It was impossible to get through the massive crowds. I heard there were a few injuries, hope the fans are ok, and I wish them a speedy recovery.”

Sources: Daxue Consulting, BBC news, Youmag

China Market

jeudi 18 juillet 2013

Changement in the luxury apartments in Beijing

Luxury apartments in the center of Beijing are divided into smaller subdivisions that owners try to attract fresh graduates who are struggling to make a living amid rising prices.

The apartments are decorated and equipped with several subdivided bunk beds. In a two-room flat measuring 864 m², 25 tenants shared space. Most were graduates earn income at the entry level, the Beijing Daily reported Monday. for example in chaoyang

The apartment is part of a community on the east coast of the booming city center, where the apartments are worth an average of 5 million yuan (HK $ 6.3 million) and are rented for about 8,000 yuan a month.

800 yuan per month beds

But with 13 bunk beds, each 800 yuan per month beds, the apartment now recovered the owner of more than 20,000 yuan each month. The tenants are mostly straightforward young men coming out of college. "Where do I live?

I'm just less than 3,000 yuan a month, but the rent is more than 2000 yuan, if I share a small two-room apartment," a tenant was quoted as saying.

Beijing Special Apartment

In the apartment, clothing, book bags and beds covered computers and cables and other debris were seen all over the floor,according to Beijingrelocation.
"Summer is the worst - the room is always stuffy and humid, the queue for the shower can take up to two hours, not to mention the room is filled with the smell all the time,"
adding that he had chosen to live there to be near his office.

Problems to the surrounding community

The flat packed also caused problems to the surrounding community. At full capacity, it poses a risk of fire, garbage rose, neighbors often complain and local public services are overwhelmed. However, such practices are widespread owners, the newspaper said, who also discovered a two-room apartment that had been divided into six or seven cages fully occupied with tenants.

In an effort to crack down against illegal subdivisions, Beijing police this year had issued a ban on unauthorized renovations. A police notification seen in the community also urged the current tenants out and stop paying rent, the newspaper said. An official also said that the police would enforce a mandatory release for all remaining apartments divided by the end of October, the newspaper added.

mercredi 17 juillet 2013

SEO : what are the biggest myths that are circulating on the internet about Panda and Penguin?

In the world of SEO BLACKHAT (think SEOs have exceeded the legal limit allowed by Google), Panda and Penguin were often synonymous with de-indexing sites and the fall of their positioning in Google. In other words, bankruptcy.

Google Panda Google Panda is a change to Google's search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites" or "thin sites", and return higher-quality sites near the top of the search results. CNET reported a surge in the rankings of news websites and social networking sites, and a drop in rankings for sites containing large amounts of advertising

Google Penguin is a code name for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using now declared black-hat SEO techniques, such as keyword stuffing cloaking, participating in link schemes, deliberate creation of duplicate content and others. Unlike PageRank, however, Google makes all updates to this algorithm public

Over the past year, the philosophy of Search Engine Optimization is changing. However, now that we have a year of decline, it is likely that many myths have circulated about Panda and Penguin, were false.

Small inventory: Panda Penguin Google has penalized priority sites riddled with keywords density exaggerated We do not believe: It depends on the reaction of the reader face to your content. If he reads your article to the end, he loves her, and that your keywords are not inserted afterwards automatically (the plugin do), Google will not penalize an abundance of words key.

Automating the task is referred (keywords in bold, italic, etc.). Google sent its employees to spies, as Spybubble in networks of private blogs to see which it was de-index Again, there is a good chance that this is false. Google was not amused to send spies to register fraudulently in networks webmasters. The task had to be more automated than that. In this regard, I refer you to my article pretty funny on one of my ideas is to make e-marketer of tomorrow a simple writer of the XXI century.

Panda and Penguin were penalties against certain sites False: Matt Cutts has repeated that it was an algorithm change.

Panda and Penguin acted as "signals" that Google wanted to highlight to correct trends, two signals among dozens of others. Google Adsense favor at the expense of SEO In contrast, when the Adsense ads are observed, it appears that Google favors fewer small webmasters to benefit large retailers.

Google does not seem to attract small e-tailers on Adsense, so Panda and Penguin have not had that first goal.

Marks would have been spared Wrong. Google repérerait combatterait anchors and links "Exact Match" These anchors optimized links and match what exactly users tap into Google. Example: "Dog Leash cheap" instead of a more natural link would be to write "a leash for dogs cheap."

If your anchor fits naturally in your content, and this even if it is a keyword "Exact Match", Google will not penalize you. From the moment your traffic is not leaking from reading your link.

Google could be influenced by the relationship of SPAM mass-produced by my competitors kind to make me fall It is likely, however, that Google learns to tell the difference.

The solution is not going to complain to Google when your competitor produces bad quality links on your urls. There are chances that Google is waiting for you mark it in red.
The solution is to have so many natural links that your competitors will not be able to penalize you for anything.

read also : http://china-market-research.blogspot.fr/2013/04/seo-for-ecommerce-in-china.html

dimanche 14 juillet 2013

Chinese Tourist Spend the most in Clothes Shopping in Spain !

Tourists from China who spend the most on clothes shopping in Spain, according to "the textile trade in Figures 2012" report published by the Spanish Association of textile firms trade (Acotex). According to the report, all the Chinese tourists spent an average of € 834.12 on buying clothes in Spain in 2012, while Japan tourist spent an average of € 623.41 on a trip to Spain.

Visitors from the United States, Mexico and Russia have spent an average of € 506.85, € 504.98 and € 430.81 for the purchase of clothing in 2012, the report said. Average spending on the purchase of fashion apparels in Spain was the highest by Chinese tourists, while in terms of total amount of money spent for the purchase of clothes on the total purchases in Spain is the highest by Russian tourists.

More than 21%

About 21 percent of the total tax-free purchases made by Russian tourists in Spain were to buy clothes, while the amount spent by the Chinese clothing was about 16 percent of the total amount spent on purchases outside taxes during the year.

The respective share of tourists from Japan, Brazil and Mexico on clothing purchases was 5.83 percent, 4 percent and 3.93 percent of the total tax-free purchases made by them. Most clothing purchases by tourists in Spain last year were made in Barcelona, which represented 44 percent of all clothing purchased by tourists in 2012.

Madrid and Malaga accounted for 31 percent and 8 percent of all clothing purchased by tourists last year. "The textile trade in Figures 2012" is the only report and main source of information concerning the textile distribution in Spain, and a reference to the textile sector companies, government, media and other institutions.
Article realized by http://chinese-tourist.blogspot.com/

lundi 8 juillet 2013

China, The World's Largest Auto Market

Sales of passenger cars in China, the largest automobile market in the world, increased by 12.3% in June from a year earlier to 1.29 million vehicles, the government published China Daily said Saturday. The newspaper cited figures of passenger cars in China Association on Friday.

An increase of 13.4%

June's increase was less than an increase of 13.4% yoy in May.

Sales in June, which is traditionally a slow month for the industry, was also 3.4% compared with 1.33 million units sold in May, the newspaper said.

For the first six months of the year, sales of passenger cars in the country increased by 16.7% to 8.18 million units. Big U.S. automakers in China earlier released last week an increase in sales in June Ford, enjoying the release of new Model

source

http://china-market-research.blogspot.com/2013/06/art-market-in-china-dropt-by-22.html

dimanche 30 juin 2013

Art Market in China dropt by 22% !

Until leader, the Chinese market sales of public art and collectibles auction collapsed in 2012 with an unexpected 22% decline compared to 2011, while worldwide sales fell 5 9%, said Wednesday the French Council of voluntary sales. "This global decline in 2012 is related to the essential? For sharp market in China. However, France consolidated its position as the fourth global player despite a decline of 1.7%," he told , President of the French regulatory authority for public auction, on the occasion of the presentation of the activity in 2012.

Each year, the CVV publishes figures the global market for public auction collected from 2,600 sales companies. "2012 was a year of contrasts that was a bit surprised was expected to decline, but not as from one country to another." Said Ms. Chadelat, calling in particular "dramatic drop" the - 22% of the Chinese market, one thing "probably due to the economic crisis that has hit the big fortunes speculating merrily forward."

New York !

New York becomes the first in the world of? Art auction, with 4 billion euros, to Beijing in 2010 and 2011 who had taken the first place. For CVV, declining 1.8% of the French market for art and collectibles "is not catastrophic," especially in 2011 the increase was 8.6% (expenses included ).

What about France ?

"What saves France, it is the auction of used vehicles and prestige up 1.9%," observed Catherine Chadelat. According to the CVV, the global auction market in France, however, rose by 1.9% compared to 2011 to reach a record auction amount of 2.42 billion euros (fees). In addition, the president of the French regulator auction called for better public information regarding the auctions on the Internet. A series of meetings on this subject are programmed with the Ministries of Culture and Justice and Parliamentary, she told . "Ebay or express are major players in the unregulated market of Internet auctions that is not currently subject to regulation.

They act without qualification, or security or guarantees authentication of art," said Ms. Chadelat. "We want an adjustment of the law to clear and accurate information so that there is no confusion with the auctions auction houses.

more article

dimanche 23 juin 2013

News about Ecommerce Market in China !

Supermarket online

The largest operator Sun Art Retail Group hypermarket China is booming on the web. Sun Art Retail Group has established Uitox E-Trade (Shanghai) Co Ltd to sell online. The grocer wholly owned subsidiary Concord Investment (China) Limited acquired a 65 per cent in e-commerce with the help remaining 35 percent by the company Hong Kong Limited Excellent first. Uitox has a registered capital of 100 million yuan (16.3 million U.S. dollars). According to China Merchants Securities, Sun Art still needs time to explore how to make use of its advantages in traditional networks of retail given the fierce competition in the e-commerce industry. Sun Art Retail Group operates more than 273 supermarkets under several banners RT-Mart and Auchan Other supermarket growth very fast focus on expat food. (example)

Regulation

China is moving forward with the law, it will have an impact on a national broadband e-commerce companies and foreign term. They include research portal Baidu (BIDU), the site operator Qihoo 360 Technology (QIHU), Taobao e-commerce group Alibaba, e-tailer Dangdang (DANG) and (AMZN) site, China's Amazon unit Amazon.cn. EBay (EBAY) is also expanding its presence in the market of e-commerce in China.

Biggest players

China is drafting its first bill to regulate 190 billion on e-commerce market in the country, says an article in China Daily. The government newspaper quoted Liu Hongliang, head of market regulation at the State of the China Industry and Commerce Administration, in a story Monday as saying that the legislation on operations and services online been placed on the agenda by both legislative bodies in the 12th National people's Congress.

Liu said that the law will address issues such as unfair competition, lack of protection of intellectual property and tax evasion. Liu did not give a timetable for when the project is planned to pass legislation.