the main Seoul bourse slid on investor confidence weakened after an announcement of Korea Tourism Organization that the Chinese government has ordered local travel agencies to reduce the number of tourists visiting Korea.
The Kospi closed at 2,037.17 on Tuesday, down 10.57 points, or 0.52 percent, from the previous day.
Retail investors pushed the index down by offloading 173.4 billion won ($ 152.9 million) worth of shares. Foreign investors also sold 61 billion won.
Institutional investors prevented the index from falling further by purchasing 242.6 billion won in shares.
The automaker Hyundai Motor firmed 2.6 percent to 138,000 won on the back of his greatness model new flagship, he unveiled on Tuesday. auto parts affiliate Hyundai Mobis rode the wave, gaining 2.1 percent to end the day at ₩ 267.000.
China's decision to impose restrictions on travel low cost and reduce the number of people traveling to Korea 20 percent received a significant blow to cosmetics companies, which rely heavily on Chinese buyers.
the largest manufacturer of cosmetics in the country, AmorePacific, fell 7.12 percent to ₩ 345,500, and LG Household and Healthcare fell 8.34 percent to ₩ 846,000. Hotel Shilla also took a hit, falling 6.94 percent very ₩ 57,700 to.
The secondary Kosdaq fell for the fourth straight trading day to close at 640.17, down 7.71 points, or 1.19 percent, from the previous day. It was the lowest point in the index in eight months.
pharmaceuticals entrained by the index, with 0.48 percent slip Celltrion to ₩ 103,700 and Medytox Komipharm and each loss of 0.24 percent and 3 percent and ₩ 41,500 ₩ 378.300.
The Korean won weakened 0.2 percent to 1,133.5 against the dollar on investor concerns about China's tourism decision.
What CEO say about this trend
"The issue is painful," said Lee Seung-jun, the CEO of active investment in Samsung Asset Management. "The tax-free operators will bear the brunt."
bond yields three-year government rose one basis point to 1.4 percent, while the yield on the 10-year bond rose three basis points to 1.64 percent.
How can a brand effectively cut through the competition and succeed in the China market F & B?
From the scandals of national milk 2008 and the trough scams oil 2010, a mysterious floating pigs last year in Shanghai, saying it has been a challenge for some years the market for food and beverages in China is an understatement .
issues of food security aside, there are also complexities of marketing in China. Because of the long history of Chinese food is intertwined with regional flavors and very different cultures, it can be a difficult task for brands to reach a wide appeal of their products with such different geographical preferences.
An expert of the Market conducted a series of research studies consumer food thoroughly to extract conclusive data and reveal the top positive triggers that respond to consumers in China. The forward trend report 2014 Food is based on interviews with more than twenty experts recognized throughout the country food and a survey of Chinese consumers more than 750 adults.
Here are 5 tips to help you to market your brand in China:
Natural products
Promote natural options
The importance of living a healthier life will have a greater influence on decision-making purchase of food and beverages this year. 41% of Chinese consumers say they are paying more attention to additives to make a choice club, ranking it as their number one concern ahead of fat (30%) and salt (13% ). Consequently, the research reflects this sentiment with consumers indicating that seasonal products (65%) and local products (55%) are important motivators in buying groceries. Over 55% of consumers surveyed said they buy organic food often or always do. This is especially pronounced for products aimed at mothers, where more than 62% say they inspected the labels of additives and ingredients before buying. The bottom line here is that if the product contains beneficial organic or other natural ingredients it is best not only to promote this in the usual channels of communication, but also on the front labels and back of the product.
Do not forget ecommerce
Like shopping e-commerce continues to gain popularity among consumers in China, marks that might have previously relied solely on traditional retail channels should consider strategies to promote and sell their products online. The most often purchased online are non-perishable products, such as cookies and chips, with four out of five buyers (80%) say online buy snacks. However, the market size for perishables almost half (47%) choosing to buy dairy products line and no slouch. For foreign products, there are several specialized websites oriented food import and tootoo.cn and yiguo.com that can be used to reach audiences special niche. Therefore, selling products on e-commerce web can be a great strategy to not only increase the amplitude of availability but also to provide further brand credibility and drive more online retail.
The star power of celebrities and opinion leaders (KOL)
Trust is the key in F&B
Although not all brands in China will be able to recruit a celebrity A-List to become its ambassador, the importance of defense factor of influence among the top positions high in building a marketing strategy. The popularity of the defenders remains extremely strong among Chinese consumers with nearly three out of four respondents (73%) say they are more likely to buy a product or visit a restaurant endorsed by a celebrity spokesman or other advocate, such as KOL . More than half (56%) of respondents say that these endorsements influence to buy food or visit the restaurants two to three times or more per month.
Strengthen food safety claims through alternative methods. When you start to have a brand that consumer doubt about it, you are almost dead. For example this online Supermarket in this forum
Food security
check these videos it is uggly
As food security issues remain at the top of the minds of Chinese consumers, buyers are looking for multiple sources of information for their purchasing decisions. For foreign food manufacturers, the good news is that the origination is at the top of the list with 84% saying that the origin is extremely important in the choice of foodstuffs. However, discussions on social media reveal that there are some suspicions about the authenticity. Therefore ensure the safety of import channels is as important as the promotion of safety at the source. Second, the approval of the inspection government agency was also considered important by more than half (56%) relying on government inspections, so that any promotion of national certificates of inspection and approval can help increase trust in a brand. Finally, as recommendations from friends (34%) and online reviews (26%) were also significant considerations for consumers to make decisions about food safety has never been more crucial to have a strong online presence and build a social community of fans and followers.
Link to the lifestyle, traditions and family
70% say that cooking and eating out are extremely important for social life, therefore, communication of how a brand can help reunite friends and family as part of a social campaign and lifestyle oriented can be very shocking. Moreover, family traditions remain a driving force for consumers when they take decisions about what and where to eat. Almost three quarters (74%) of all respondents agree that approval by traditional recipes is very extremely important. Therefore links to traditional Chinese recipes and foods can help increase behaviors and buying interest.
Each sector has its specificities: sales vary for each sector to achieve or online. Actually a consumer to go to a website for mobile does not have the same needs as a person who would go to a web site beauty products.
Today we show 10 ways to improve sales in the field of beauty products for electronic commerce.
SEO, Search Engine Marketing
Good SEO is essential golf Atlanta divorce attorneys. In fact, when a search is executed in the search engines, you will find many results, and usually one individual pieces of the first web page and the following webpage times. SEO allows someone to rank higher in the search and come in the first few pages. In addition it can mean 2?% To 90% of their website traffic.
Online advertising in China
According to this article, advertising or search engine marketing techniques are ways to better classification itself too. But this time the right to disburse the mass as well as your website appears in the sponsored links. In cases like this particular keyword it is obtained, so when an individual does in fact an explore these keywords, you pay when you click the hyperlink.
But SEM can be quite expensive, and is aimed at improving the image of the company's ongoing because the return on investment is often quite low.
make noise
makeup industry is a field full of innovation. Indeed, his competition is tough, and many products are all correct time. You then need to mark the mind of the consumer, which is why creating buzz is very effective.
What companies make Chinese language:
The goal of creating hype is to draw the consumer's brain in a lifelong perspective, to be able to let the brand affiliated with anything other than the number 100 are sold. Creating buzz permission to touch a large part of the population on the other. Remember that there are in China nearly 600 million Internet users.
SOCIAL MEDIA in CHINA
Social media marketing became necessary for brands in China. In fact, many web sites and forum now take the media as the main source of information of the original media in place. Consumers choose to rely on other Internet users who give their opinions on products. Exchanges among Internet are incredibly fast and very important, especially in the field of cosmetic makeup products.
Contests permit you to obtain clients and improve the commitment of current customers. It’s in addition a sensible way to incite customers to offer information about their taking habits.
This tool gives you to get traffic to your internet site. Contests enable you to get easily email also, also to create a person data basic then. But you need to know that Chinese people don’t possess the same use of emails, plus they usually prefer instant messaging.
E-REPUTATION
Chinese give consideration a lot of the website’s e-reputation. Actually customer service is vital for them, and shows how serious a ongoing company is. A good customer support can influence customers and incite these to buy from a brandname. In the cosmetic makeup products field clients have to be reassured especially regarding the components and the result of something.
ONLINE PROMOTIONS
Online deals are a sensible way to encourage Chinese language customers to make purchase. Actually they look once and for all discounts, and they prefer to start to see the difference between an in-store price and a web based price. Inside the cosmetics field there are a few rules to check out: the deals need to be obvious and clear, and there has to be an entire great deal of information justifying the campaign to be able to reassure the buyer.
“China is a business visionaries’ fantasy, with new companies opening hourly” says GMA fellow benefactor Olivier Verot. “Be that as it may, they are collapsing at a comparable rate. Not understanding the business sector, becoming too gradually, becoming too rapidly. They are coming up short for different reasons” he proceeded.
For an organization that has practical experience in computerized promoting and publicizing, GMA’s development has been relentless in the course of recent years and the office now utilizes 37 full-time staff, extending work area space in the Jing’an office to limit.
China has long been a big producer and exporter of electronic goods and it has become highly tech savvy in its approach for using Internet to market its goods. Chinese customers have become internet oriented for their shopping needs and 40% of their shopping is done online. They go by the best brand name in the market and they do extensive research to know how well the product works from customer reviews and opinions. The Chinese market is full of pirated goods and unless the customer exercises due diligence he or she will be taken for a ride.
Thomas L. Friedman in his book, “The World Is Flat” has advocated the idea that globalization has literally made the world a flat field for everyone to play. This has in a large sense been true as one can find that an Australian company holding its back office operations in India, a British company has its social media marketing team in South Africa, an American multinational has its manufacturing unit in China, an Indian company has its design department in Germany and so and so. All these have essentially made the world flat with anyone able to work for anyone from anywhere. This has in part been enabled by the information technology revolution that has taken place in the 21st century. This scenario is largely true in anywhere on the planet except for China.
As for luxury brands, China from among the largest global consumer of luxury goods. Yet Chinese do not make their purchase at the national level. Indeed, they tend to buy luxury brands during their trip abroad especially in Europe and the United States.
If the Chinese choose to buy their luxury goods during their trip abroad, it is mainly for the sake of obtaining a counterfeit product. Indeed, this is evidence that Chinese soil is an Eldorado for counterfeit products. In China, it becomes very difficult to differentiate between branded products and those contrefais. By buying in China, the quality of purchased goods is always questioned. However, abroad, the situation is different. The contrefais brands do not have too much space on the market. Thus, by purchasing them during their stay abroad, the Chinese are certain to consume quality products. Currently, Japan, Australia, the United States and France have become the international supermarkets Chinese. The founder of this center in Beijing says that training in China is poor in terms of luxury brands, and customers often know more than sellers, which push consumers to buy in Europe or Hong Kong.
BAD customer service
The answers provided by the luxury boutiques of sellers in China also pushing consumers to buy their branded products abroad. Indeed, sellers are unable to provide sufficient details about the products they offer in store. For consumers, this is-say ignorance can hide the nature of the brands sold in the market. Furthermore, with the improvement of the economic situation in China, we note the increase in the middle class. Access to the international market opens therefore a wider public. Therefore, China's population is more aware of the Western world and especially branded products.
Thus, to overcome this problem with the Chinese customer services, domestic companies are trying to introduce their employees to brands they sell in order to give satisfaction to customers. To improve their sales, they must also ensure the authenticity of the products they sell not to push the Chinese to go abroad to buy the same products available in China.
The establishment of duty free shops outside airports
The advantage of the duty free shops is that they offer branded products but at affordable price. With their frequent moves, the Chinese are fond realize their purchases from these duty-free shops. Major brands have understood this trend of the Chinese. That is why they want to open duty-free shops outside airports. The DFS group is the first to launch by opening a shop duty free in Hong Kong.
The importance of online reputation of brands
The success of a business lies mainly in the brand's reputation. China, facing the presence of counterfeit products that meet the market, brands must make a SEO campaign to improve their image online. Indeed, the Chinese check online reputation of brands before buying. According to the founder of the Marketing Agency "With an SEO campaign six months, the brand can enhance its visibility to users especially if they choose the right keywords, Chinese consumers are the most digitized in the world, with more internet on past 25 hours. "
1) WeChat is a Chinese company with servers based in China. 2) tencent does not use HTTPS, hence communications are not encrypted. 3) weixin has access to all contacts on phone (even of those who are not on WeChat) 4) WeChat can access the data on phone (including your photos) 5) WeChat knows your location 6) WeChat can see all text messages, videos and photos and listen to the voice messages. further reading :
Zhang Shasha stares out the window at a rare, blue, Beijing sky. "Next week I can go out," she says. "I miss outside!"But for now, she has to remain indoors, wrapped in a thick sweater and woolen hat, even though it is a warm spring day. Considered crucial for new mothers and their babies, they are expected to remain indoors for at least one month after giving birth, following a strict and elaborate set of rules like not washing their hair and eating pigs feet soup.
