vendredi 9 septembre 2016

Advertising in China is going Digital

Advertising in China is going Digital

“China is a business visionaries’ fantasy, with new companies opening hourly” says GMA fellow benefactor Olivier Verot. “Be that as it may, they are collapsing at a comparable rate. Not understanding the business sector, becoming too gradually, becoming too rapidly. They are coming up short for different reasons” he proceeded.
For an organization that has practical experience in computerized promoting and publicizing, GMA’s development has been relentless in the course of recent years and the office now utilizes 37 full-time staff, extending work area space in the Jing’an office to limit.

China has long been a big producer and exporter of electronic goods and it has become highly tech savvy in its approach for using Internet to market its goods. Chinese customers have become internet oriented for their shopping needs and 40% of their shopping is done online. They go by the best brand name in the market and they do extensive research to know how well the product works from customer reviews and opinions. The Chinese market is full of pirated goods and unless the customer exercises due diligence he or she will be taken for a ride.

Thomas L. Friedman in his book, “The World Is Flat” has advocated the idea that globalization has literally made the world a flat field for everyone to play. This has in a large sense been true as one can find that an Australian company holding its back office operations in India, a British company has its social media marketing team in South Africa, an American multinational has its manufacturing unit in China, an Indian company has its design department in Germany and so and so. All these have essentially made the world flat with anyone able to work for anyone from anywhere. This has in part been enabled by the information technology revolution that has taken place in the 21st century. This scenario is largely true in anywhere on the planet except for China. 

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