China automotive Market industry

It's very foggy in Chongqing today. I am writing to share the latest news from China automotive industry for you. So I tied the number of each model for OEMs in China 2014 sales.

Can I ask for your help please? I am looking for a Sales Manager / Account Manager / BDM or marketing position in Chongqing, prefer to work for a company field tests / Instrument / Sensor / DAQ equipment, or any company wanting to increase their market share in the sector automobile transmission. News.

1. China's auto sales are expected to exceed 25m units in 2015

Chinese auto market is about to make another breakthrough this year as total sales are expected to break the threshold of 25 million euros. The China Association of Automobile Manufacturers predicts sales this year to increase by 7 percent, with total sales expected to be 25.13 million units. The CAAM expects that the main factors of growth in sales this year are the increase of China's GDP, lack of policies restricting further restrictions of the car. CAAM estimated that China's auto market has reached a new level of maturity. The automotive segment of passengers continued to grow steadily, with demand remaining strong. And more consumers in the cities of the first and second rank the purchase of more expensive vehicles, buying potential third and fourth tier cities are beginning to unleash. In addition, the new energy market in China is growing in importance, with the government unveiling a series of policies to promote the use of new energy vehicles. At the same time, policies to get rid of "vehicles whose emissions exceed national standards continue to be implemented, further encouraging consumers to consider the purchase of new energy vehicles. The SUV and MPV segments should be very hot in 2015 with their sales volumes for 2015 should be 5.1 million units and 2.58 million units.

2. Own Chinese auto brand dealers report higher satisfaction rates than JV

Chinese car dealers continue to suffer from increasing financial pressures. In 2014, 70 percent to 80 percent of car dealers in the country suffer deficits, a report in the National Business Daily today revealed, citing statistics from the China Auto Dealers Chamber of Commerce. In early 2015, the CADCC began a national satisfaction survey of dealers. The survey covered a range of issues, including brands, products, certifications, network construction, government policies, sales management, customer service, management intervention and performance investments. The investment satisfaction rates were highest among the eight categories, totaling 40 percent. Among the eight categories, dealers of own brand reported higher satisfaction scores than their counterparts joint venture. This has much to do with higher profits at dealers own brand, despite the fact that sales of own brands declined in recent months. The low operating costs dealers own brands compared to those of the joint venture is also very favorable.
New policies to help ease car dealers inventory pressures should be in place this year. However, policies are not welcomed by manufacturers, and as such can not be released as quickly as dealers hope.

3. More Chinese dealers abandon sales networks amid losses

More dealers in China to cease sales network last year after profitability deteriorated, according to the survey a trade group. The China Auto Dealers Chamber also found that the dealers of the premium Acura brand of Honda Motor Co. were less satisfied, while Audi Volkswagen AG first. The number of vehicles sold loss has increased, according to the group, which did not reveal the details of its investigation. The decline in profitability at dealers "not only threatens the survival and development of automobile dealers, but especially affects the outlook for the automotive industry and, ultimately, the interests of consumers," the trade group said in a statement accompanying the survey. Dealers in China have requested financial aid and lower sales targets manufacturers based on a combination of the rapid expansion of sales networks and over-reliance on new vehicle sales in the face of increasing restrictions towns profits evil. Volkswagen, the biggest foreign carmaker in China, has reached an agreement with its dealers of imported models, the automaker said Monday in an emailed statement. The company will continue to set reasonable sales targets as part of its strategy to ensure a financially strong distribution network, the statement said.
4. Sales of American brand SUV on the rise in China
American SUV brand sales are on the rise, with China Passenger Car Association statistics show that their share of the Chinese SUV market are almost 10 percent today. This growth is due largely to the successful performance of the joint venture Changan Ford and GM Shanghai. Shanghai GM, for example, benefited greatly from the sales of key models such as the Buick Enclave and Chevrolet Trax. In 2014, the sales volume of the joint venture amounted to 1.72 million units. Changan Ford sales for the year, meanwhile, had a respectable 806,000 units.
A total of 398,900 American SUVs were sold in 2014, up 40.41 percent from the previous year. American brand vehicles share in the SUV market grew by 0.37 percent from 2013 to 2014 Chinese.
source

5. Ford China sales in 2014 !

may increase profits trucks 24% Jiangling Motors Corp., commercial venture of Ford Motor Co. truck in China, said profit jumped 24 percent last year from 2013 to 2,100,000,000 yuan ($ 339 million). The company attributed strong earnings to higher government subsidies and sales growth robust vehicles. Last year, Jiangling Motors delivered 275,858 Transit and JMC brand vans trucks, vans, light trucks and SUVs, up 20 percent from 2013.

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 How to promote your brand on Social media in China.

When selfi become a crime !

When selfi become a crime !

 

4 step before set up a Ecommerce Website in China

4 step before set up a Ecommerce Website in China 

1 - A comprehensive study of the Chinese market 

 Before you start to conquer the Chinese web, it is important to understand the Chinese market and the digital world, fundamentally different from that which was used to know in the West. So you have to get familiar with the Chinese web and its biggest players: Baidu, the leading search engine in China, Sina Weibo, the equivalent of Twitter and one of the most influential social networks in China, WeChat, the mobile application for instant messaging Tencent group, Alibaba, giant Chinese e-commerce, Youku, China's Youtube etc. Due to censorship by the government, ubiquitous on the web, domestic players have priority, and some major players in the Western web are made inaccessible (that is for example the case of Facebook, Google, Youtube).

 2 - Call for partners 

 Due to its specificity, the Chinese web access is difficult for a foreign company with no knowledge and experience in the field. Actors and web mechanisms are fundamentally different. Seek or partners with whom to cooperate, such as a digital marketing agency based in China, can prove to be a wise choice. It will advise you on the priorities to be performed on the mistakes not to make and is useful in the early months of activity.             

3 - A Chinese website 

 To get a place on the Chinese web, a website is the basis of any strategy. Your website should be translated into Chinese and must meet the standards of the country in this field. The websites in China are not like our western sites: they are responsible for information, images and text, and color codes are different. The homepage is particularly very important, both for Baidu for users: it must contain a maximum of information and clearly present the activity of the company and its offer so that it is no need to visit other pages to understand the concept and value of the site. The home page so has the role to capture the attention of consumers. To successfully design your site to this new clientele, the two golden rules are: inspire the design of the most influential Chinese web sites and find the balance between the culture of your company and the the country. A website in Chinese - Yoda Yoda, a Chinese website dedicated to cosmetics

 4 - An accommodation in China 

 It is advisable to host its website in China or Hong Kong to have a successful site. Indeed, the priority is given to national sites; China sites hosted outside are very slow to open and slow to navigation and there are risks they are censored by the Chinese government. You can even charge you for hosting your site or hire a company specialized in the field, such as Hi China. It is recommended to use multi-line services, regardless of the host used. .


Sources

advertising in China exceeded 500 billion yuan

Sales of last year's advertising in China exceeded 500 billion yuan (US $ 81.3 billion). 

Yet those of traditional advertising fell by -2.75% For television - 9.17% for newspapers However, Internet advertising has seen an increase of 45.85% over the previous year, leading to a total of 63.8 billion yuan. (Source: People's Daily, the 43rd World Conference advertising) These figures show that the future of advertising is on the Internet. Yet to break into this market, you have to be able to solve a number of problems.

advertising in China 

 Here are the 10 challenges of an advertising company must address in the world of advertising in China Low international understanding among the Chinese staff, cultural differences and huge poor English While the trend is globalization, the Chinese who can move abroad to improve their English to a decent standard and really open up to an international culture remains low due to its cost. Therefore, only a minority of Chinese have a sufficient level of English to be able to easily understand the content published in the language of Shakespeare.


 So all communication and advertising agencies who wish to be present in the Chinese markets have to adapt, but it is very difficult because of cultural differences and language barriers.

Problem understanding the different consumers, especially wealthy consumers and campaigns with a generation gap
Due to the very sharp break in the history after the Cultural Revolution and the major economic rise of China, we are left now with a generation gap between those who have experienced deprivation and Maoist China and another type of Chinese, mostly made up of those born after the 80’s and 90’s, who are often called “little prince and princess”. This therefore makes it very difficult to correctly analyze the Chinese market to determine which target to choose and how to attract them because of this very important generation gap.
A very rigid protocol
Chinese have a very formal approach of business and hierarchy must be respected. This causes problems when you have to do business with Chinese companies. While discussing a business deal with your Chinese partner you must respect all the codes of good conduct to avoid problems that may cause you to lose a business opportunity because you could have offended the leader of the deal by doing something you thought was appropriate, according to your western standards.
Lack of communication training, staff must learn everything on the job
First, you should know that the Chinese have a very strong culture of investment, results, and achieving the lowest costs possible.
However, communication and marketing are disciplines whose results are often difficult to assess and quantify. As a consequence, these hold very little appeal to Chinese, so there is no real training in the field to allow the Chinese to gain expertise in these fields. Without proper training they have to learn everything on the job.
Secondly, although China has become a country where the internet has grown quickly, it is still very new, especially compared to countries like the USA.
Moreover, before the rise of the internet, media (TV and newspapers) were controlled by an iron hand by the state leaving little room for the possibility of communication training. Indeed, it is easy to communicate when there is only one message to be transmitted. With the rise of the internet, formation in communication started to make perfect only a little less than ten years ago. As such, Chinese communication and marketing experts are very few in number compared to westerners. These factors mentioned above have thus led to an acute shortage of trained candidates in communication

Sources : http://chairmanmigo.com/challenges-advertising-company-china/ 

Chinese High End Cosmetics Market

Chinese consumers do not see the cosmetics and beauty as an unaffordable luxury, dedicated to some happy few, but as consumer goods or even basic necessities. Today, the Chinese cosmetics market represents more than 134 billion yuan (17 billion euros), against only 200 million yuan (26 million euros) in the early 1980s.

International brands

International brands are leading the industry: they occupy 54% of the cosmetics market in China. US Procter & Gamble brand is ahead, followed closely by L'Oreal. Followed Japanese group Shiseido and Unilever. Due to the considerable increase in the cosmetics industry and of China, despite the many barriers to trade, foreign brands rush in China and competition becoms increasingly fierce. The main foreign investors in the cosmetics market from the United States, France, Japan, South Korea and Germany.

Chinese consumers are fascinated by high-end brands West and trust them. This explains the success of foreign brands and cosmetics industry market dominance comparée to Chinese brands.
However, the Chinese market is evolving very quickly. Local brands are gaining ground and most aim to commercialize high-quality products as well. Beyond admiration and fascination for Western high end brands, Chinese consumers, especially in search of quality offerings and the trend is towards cosmetics based on natural ingredients. Chinese fashion customers are gaining demanding and want to find products that meet their expectations perfectly.source

Chinese untapped segments

French and foreign manufacturers of cosmetics have an interest to enter the market by the end of a positioning statement above: this strategy will allow them to expand their business in optimal conditions in China. Demand remains high, and often unmet in second and third largest cities in China.
In terms of cosmetics deals, makeup and perfumes seem to hold untapped potential: according to some studies, about 90% of Chinese women use cosmetic creams, while only a third of them use makeup and less than 10% wear a fragrance .
 Estée Lauder now Focuses on make-up and perfumes to Attract Chinese customers and gain market share vacant. Estee Lauder is also preparing to launch several perfumes, dedicated solely to Chinese customers. In addition, the American group, known for its specific developments tailored to the needs of particular countries, has already launched nutritious, a brand dedicated to the Chinese market.

L'Oreal to adjust its positioning

L'Oreal, whose China became one of the largest markets, winning new 250 million consumers by 2020. The consortium decides to just stop selling its own brand of mass-market Garnier - which is his second brand terms turnover - in China. Garnier had never been a great success in China: not upscale enough to attract medium and rich client, and not low enough to attract more Chinese consumers cost, the constant search for deals and discounts.
Unlike India, where L'Oreal entered the marketplace through Garnier and great public position in China, the group has found its place on the local market, thanks to the strategy of high-end positioning, playing map affordable luxury.
In terms of distribution, L'Oreal has decided to sell its products in major retail chains and hypermarkets cosmetics, but mostly with a vendor dedicated to advising customers, to be distinguished from cosmetic products consumer and preserving its upscale image the spirit of Chinese customers. The group follows the same strategic positioning with its Maybelline brand leader in China.

Amway Artistry meets with success

Another example is the success of the American group Amway China, particularly through its cosmetic products available, sold under the brand name "Artistry". Thank you to a wide range of skincare and makeup, the upscale brand has managed to reflect an image of prestige in the minds of Chinese customers. China, Art does not play the card of luxury affordable. Rather, the brand aims to be affordable only to a very rich clientele. In fact, this positioning strategy appeared very effective in a country with an increasing number of wealthy individuals and high net worth.

source : http://www.premiumbeautynews.com/en/high-end-cosmetics-in-china,7438

US strategy to boost outbound tourism Market

The United States and China will grant visas valid for up to ten years for visitors between the two countries under one announced by US President Barack Obama agreed.
Obama said the move would be "beneficial to all," speaking at a high-level summit of Heads of Asian companies in Beijing, known as APEC.

US strategy to boost outbound tourism Market

Visas between the two countries were previously valid for one year.
Sino-US relations have been rocky in the middle of the increased presence of the US in the Pacific and concerns over cyber espionage.

Obama's plan

But on Monday, Mr. Obama told the Asia-Pacific Economic Cooperation (Apec) summit as executive chef greeted us the advent of a "thriving China, peaceful and stable."
"We want China to do well," Obama said. "We
compete for business, but we also seek to cooperate on a wide range of common challenges and common opportunities." Under the new visa rules, which come into force on Wednesday, student visas will be valid for five years, while business and tourist visas are valid for 10 years.
The agreement does not change how long a traveler will be allowed to remain in the United States or China, but how long the visas are valid for entry.
The United States will continue to require a personal interview as part of the visa application.White House officials said they hoped the deal would bring more Chinese visitors and spending to the US.
"Chinese tourists cite ease of visa policies as the second most important factor in deciding where to go for travelling, behind only cost," the White House said in a statement.
"A good visa policy is needed to these chinese tourists to secure our place as the chosen destination for millions of Chinese travellers." source 

About 100 million Chinese travelled abroad last year, but less than 2% spent time in the US.
Despite Mr Obama's upbeat message in announcing the visa changes, he reiterated that America would continue to press China on a number of issues including cyber espionage, currency manipulation and human rights.

"We're not going to stop speaking out on behalf of the things that we care about," Mr Obama said. He and Chinese President Xi Jinping are expected to meet later in the summit.
bbc