Overview and Insights about the Chinese Hats Market

The Chinese Hats & Caps market value is HUGE 

The market's value is the most important thing to consider when you are looking to enter a market. How important is the market? Is it big enough to support so many other competitors? Statista estimates that the Chinese caps and hats market will reach 6.63 billion USD in 2022. Comparable to the worldwide hats & caps market of 25.87 billion USD. The Chinese market currently takes 25.6% global hats & caps market.

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China's Hats & Caps Market: Men, Women and Children

Who is the primary audience for hat products in China and who are their main competitors? The market for women's caps and hats in China is expected to reach 3.37 billion dollars by 2022. This represents 50.8% of China's total market. In 2022, the women's market for hats and caps accounted for 2.45 billion and 0.81 million USD respectively. 36.9% and 12.2% respective of the market share. The women's market for hats will continue to be the largest in China until 2022.

Chinese customers are more willing to buy hats online

Chinese customers are more likely to shop online than they do offline because of China's advanced e-commerce. Online sales of caps and hats for children, women, and men will account for 58.7%, 59% and 60.4% respectively of their market values in 2022. In comparison to the global market which has 35.2%, 35% and 32% online sales respectively, brands should place more emphasis on China's online sales.

Guess Which Hats Are More Expensive On Average? Men's!

The market volume for hats and caps in 2022 will be 1039.7, 505.3 and 465.3 million, respectively. If you calculate their market value, it might be that the average price for men's caps and hats is 4.85 USD. However, the average price for women's caps and caps are 3.24 USD and 0.3 USD. While the market for women's caps is growing faster than that of men's, Chinese men are purchasing more expensive hats.

What are the Trends in China? What is emerging?

Street wear leading to the rise of the Fisherman Hat

Chinese fashion-lovers of the younger generation (Gen Z), are more focused on the fisherman's hat. Many fashion youths in China are now willing to wear street clothes because of the rise in hip-hop. They have made it a popular choice to express their taste and find like-minded people by wearing street clothes. Inadvertently, they will highlight certain details in outfits through their choice of accessories or clothing. Fisherman hats have enjoyed a rising popularity. The winter of 2022 saw a 58.1% increase in the number of searches for fisherman's hats on Douyin. Fisherman hats have become a symbol for fashion and are no longer considered outdoor headwear.

Luxury in China after lockdowns

 The values ​​of the luxury sector are once again displayed in the very best places of the charts of increases this Friday morning. LVMH, Hermès International and Kering rose by 2 to 3.1%, with a strong influence on the 0.8% rise in the Cac 40 given their significant weight in the flagship index.

China is the future of luxury according to Boston Consulting Group

There is still talk in the markets of a potential exit from China's zero Covid policy, the same rumor as a few days ago. “What we assume is that [the country] will model its reopening on the model of Hong Kong”, indicated this morning to Bloomberg Jack Siu, director of Greater China investments at Credit Suisse, before relativizing: “To reopen completely, it will take at least another nine months. »

Rumors on Luxury in China

"Not aware", "not surprised"

the luxury sector had already taken advantage of rumors circulated on social networks and relayed by the same news agency, but not confirmed, according to which the Chinese authorities would consider ending their zero Covid policy. Chinese Foreign Ministry spokesman, however, reacted by saying he was "not aware" of a government committee tasked with assessing ways to stop such health restrictions still. in force in the country.

“I am not surprised by this rumor circulating online about a conditional reopening, reacted the same day, Liu , Top level Excecutice  at China Power Asset Management. The Council of State could wait for the deliberation of the team of experts to determine the next step to be taken. The market is also ready to buy on any indication that an inflection point is in sight for the zero Covid policy”.

At the end of September, Hong Kong announced, like Japan, the lifting of the mandatory hotel quarantine for anyone arriving from abroad, after a total isolation of more than two and a half years. The only condition for this is that travelers submit to a PCR test when arriving in the territory, without being able to go, however, to bars or restaurants during the first three days of their stay. China is now the last country in the world to apply this quarantine period. It also imposes broad confinements as soon as positive cases appear in any region.

According to other sources, still relayed by the Bloomberg agency, the first stage of this reopening would include an increase in the number of flights to China while, for the moment, certain air routes may be stopped for one to two weeks. in the event of detection of positive Covid cases among travellers. These same restrictions were stopped in July in Hong Kong. The number of international flights could thus more than double between October and March. The second stage would aim to relax the measures put in place when new cases are discovered, before a third, which would consist of a return to normal air traffic. However, no timetable seems fixed.

How to meet Chinese distributors?

Chinese distributors are a great option for brands looking to enter the Chinese market. They have an in-depth knowledge of the market and can help you connect with the right buyers. Chinese distributors also have the ability to expand your reach beyond China, making them a valuable asset to any brand looking to expand their business in Asia.

How to find Chinese distributors for your brand

When building a network of Chinese distributors for your brand, there are a few things to keep in mind. First, it is important to understand the differences between distributors in China and those overseas. Second, research your target market in China to find the best potential distributors. Third, make sure you partner with reputable companies that have a proven track record in the Chinese market. Fourth, be prepared to invest time and resources in building and maintaining your distributor network.

Things to Consider When Choosing a Chinese Distributor

When choosing a Chinese distributor, there are a few things to consider. The first is the size of the distributor network. Some distributors have a large network of factories and dealers while others may have a smaller network. It is important to find a distributor that has the right reach for your products.

Another factor to consider is the distributor's experience. Are they experienced in importing and selling Chinese brands? Do they know the Chinese marketing landscape and consumer behavior? Do they have contacts in major Chinese cities?

The final consideration is price. It is important to find a distributor who will offer you a good price for your products. Beware of distributors who claim to offer lower prices but actually charge higher shipping and commission fees.

Top Ressources 

https://appfound.co.uk/how-to-find-chinese-distributors-for-your-brand/

https://find-distributors.asia/top-challenges-facing-wholesalers-in-china/

The 10 Watches In China Today

What are the Top 10 Most Fashionable Watches in China in 2022?

Despite the decline in economic growth, the Chinese watch market is booming. More and more well-to-do young Chinese are turning their attention to luxury watches, for their prestige and the recognition they grant them. The big brands have understood this and are setting out to conquer the Chinese market. The second largest economy in the world can also boast of its know-how in the production of watches: 25 to 30% of watches are produced in China and Chinese components have been used for a long time in watches bearing the Swiss designation

No matter what type of watch you are looking for, there is a good chance that it can be found in China today. Here are the top 10 most fashionable watches in China today:

1. Cartier Lovewatch Sixty-Four: This watch is known for its beautiful design and high quality materials.

2. Hublot Big Bang Unico: This watch is a popular choice among luxury watch collectors because of its unique look and high quality construction.

3. Chopard L’Heure Bleue Lady Datejust II: This model features a beautiful blue dial and is made from high-quality materials.

4. Rolex Submariner Datejust: This model is one of the most popular luxury watches in the world and is perfect for those who want to stay stylishly on-brand.

5. IWC Portugues Chronograph Red Dot: This model features a beautiful red dial and comes with a wealth of features that make it an all-around desirable watch.

6. Tag Heuer Connected Modular 41: This watch is perfect for anyone who wants a stylish, versatile piece of jewelry that can be worn both casually and professionally.

7. Breitling Navitimer Worldtimer 5437/12 Classic Monaco Brown Dial Watch: This model features an iconic design, stunning brown leather strap, and automatic movement.

8. Panerai Luminor Marina Militare Watches Collection 2016

source 

How to target Young rich Chinese People

Discover Chinese culture

1. Get to know the Chinese culture Before starting your business in China, it is useful to understand the cultural norms and expectations of the Chinese people. Here are some tips for discovering Chinese culture:

– Start by learning about the history of China and its different dynasties. This will give you a better understanding of how traditional Chinese values, beliefs and practices have changed over time.

- Pay attention to how people speak - not only do typical Chinese words and phrases have different meanings, but idioms and phrases can be very important in expressing feelings or conveying social cues.

– Know the important festivals and ceremonies in China. Familiarize yourself with major events like the Qingming Festival (the spring festival that honors the dead), the Dragon Boat Festival (a celebration honoring the river gods), Valentine's Day (a Western holiday that doesn't has no specific equivalent in China) and New Year's Eve (a busy night when many families gather to celebrate).

read more https://peopletoghter.com/7-tips-to-help-you-target-chinese-people/

Understand their values

1. Understand their values

Knowing what values ​​are important to the Chinese can be a powerful marketing tool for them. For example, many Chinese place great importance on family and tradition. Therefore, products or services that promote family ties or traditional values ​​can be welcomed by Chinese people. Alternatively, other important Chinese values ​​include respect for authority, honesty, and hard work. If you sell a product or service that upholds these values, chances are it will be well received by the Chinese people.

2. Promote their culture

One of the best ways to target the Chinese is to promote their culture and heritage. Many Chinese value traditional values ​​such as loyalty to friends and family, discipline and punctuality. Therefore, products and services that represent these culturally important aspects of the Chinese way of life can be highly valued by this population. Additionally, promoting China's rich culture can help appeal to this audience, as many Chinese consider themselves global citizens with ancestral roots in China.

3. Awarness

Learn about their family life

Many people are interested in learning more about Chinese family life because they want to find out what makes this culture so unique. Here are some tips that can help you learn more about the Chinese family:Talk to locals who know about Chinese family life. If you can't visit China or don't have Chinese friends or relatives, you can still learn a lot about Chinese family life by talking to locals who know this culture firsthand. By doing this, you will be able to get an unbiased view of the Chinese family and its customs.

Know your preferred communication style

The Chinese like to exchange verbal messages. Many Chinese people prefer to communicate in person.

Fitness in China: 5 things to know

 The least we can say is that fitness has gone global. However, the inhabitants of each country have their own way of indulging in a good session.

Brazilians prefer sport by the sea, Europeans practice sport more at home by equipping themselves with the good old treadmill, a Tacx home trainer or an elliptical trainer. 

What about the Chinese?

Fitness in China: 5 things to know

1- The development of fitness in China is recent

While the American and European sports industries have developed since the late 1950s, the Chinese industry is young. Indeed, the Chinese did not make their physical fitness a priority until the early 2000s. to be in general.

2- Fitness in China is individual

The Chinese are renowned for their rigor in any discipline. The reality of this stereotype means that many aim for excellence in all areas and ideally for individual recognition.

Thus, if fitness in the West is practiced in groups like outdoor Zumba sessions, Chinese fitness is more individual. The Chinese – at least those who can afford it – like to hire individual coaches at home. They offer private lessons in order to obtain the best results.

3 a booming Sport economy

China is a booming Sport economy with vast opportunities for business expansion. As the Chinese population becomes more affluent, they are also becoming more health conscious. This has resulted in an increased demand for fitness centers and healthy lifestyle products and services. 

4 The domestic fitness industry is expected to reach more than 7 billion dollars in 2022.

5. If you’re looking to get into the Chinese market, the fitness center industry is a great place to start!

 In this blog post, we’ll take a closer look at the fitness center industry in China and discuss some of the key factors that you need to consider if you want to succeed in this market. source 

https://seoagencychina.com/booming-fitness-centers-getting-fit-china/

Fashion Trends in China November 2022

 Kids’ Fashion in China

The Chinese fashion market for kids is huge. There are a lot of different brands, colors, and styles to choose from. The prices are also very reasonable, especially for younger children.

One of the best things about Chinese fashion for kids is that there are so many different brands to choose from. You can find everything from stylish high-street stores to more unique and niche brands which cater specifically to children’s interests and needs.

And even if you can’t find what you’re looking for in traditional stores, there are always online shops where you can purchase clothes directly from the manufacturer. This can be a great way to get hold of unique and hard-to-find clothing items without having to go through the hassle of travelling to China or dealing with complicated customs procedures.

https://playonlineslot.net/2022/10/17/fashion-market-in-china-for-kids/

China: Your Fashion Store on KOL

When it comes to selling fashion, China is one of the biggest markets in the world. If you’re looking to get your fashion store off the ground in China, there are a few things you need to know. Here are a few tips for promoting your store on KOL:

https://archermind.co.uk/sell-fashion-in-china-via-kol/

1. Join the KOL community and start posting regularly. This is one of the best ways to get noticed by potential customers and create lasting relationships with them. You can also use KOL as a way to showcase your latest arrivals and promote offers and discounts.

Top 5 Fashion App in China

There are many fashion app in China, but here are five of the most popular ones.

https://mirrorgo.co.uk/top-5-fashion-app-in-china/

1. Zalando

Zalando is a German online retailer with a massive presence in China. The app offers a wide range of products from high-end brands like Dior and Saint Laurent to more affordable options from Aritzia, Uniqlo, and H&M. It features an easy shopping experience with filters for size, color, and brand. You can also place orders directly from the app and check out instantly with secure checkout.

Understand the Differences Between Chinese and Western Distributors

There are a few key differences between Chinese and Western distributors when it comes to business.

https://fastcollaborate.com/2022/10/17/tips-and-strategies-for-working-with-chinese-distributors/

Chinese distributors tend to be more focused on long-term relationships with their customers. This means that they are often more dedicated to offering quality products and services, than chasing after quick profits.

Western distributors, by contrast, are often more oriented towards making quick profits and expanding their businesses as quickly as possible. This can lead to some tense relationships with their customers, who may feel that the distributor is not giving them the attention or support they need.

Understanding the dynamics of the Chinese ultra-luxury market

China's UHNWIS

Ultra-rich locals who are wealthy and demand high-level craftsmanship and quality – are there to welcome you. Amrita Banta is Managing Director of Agility Research and Strategy. She observed that UHNWIs in China are more resilient than wealthy people due to their high wealth. They are the last to feel the effects of an economic crisis.

The number of billionaires in China is growing faster than that of the United States. This means that the socio-cultural landscape of China is changing. For the third consecutive year, China is the top country on the 2022 Hurun Global Wealth List with 1,133 billionaire entrepreneurs. This is 75 more than the previous year. The United States comes second with 716 entrepreneurs. The two countries together represent 55% of global UHNWIs. They are therefore the greatest luxury drivers in the world, which is not surprising.

These are the main customers of the houses, which make the majority of sales. Mr. Banta said that while there has been a lot of focus on attracting new luxury consumers, especially Gen Z, this group is only a small piece of the pie. In addition, very wealthy local buyers are increasingly wealthy and willing to spend more. Elisa Harca is Red Ant's co-founder and chief executive. This means that we are witnessing the Matthew effect, where the rich get richer and the poor get poorer. “High net worth individuals increased by 1.3%, while very high net worth individuals in China increased by 2.5%. “We are seeing an increase in the super-wealth, who are willing to make major purchases that better reflect their needs,” she says.

Chinese customers are among the most demanding and educated in the world

UHNWIs want more than a monogram and an IT bag. They also want to make an informed purchase. Brunello Cucinelli said, “Chinese customers are among the most demanding and educated in the world today and have created a unique culture of quality. Cucinelli is known as the king of cashmere. Her knitted cardigans can be had for up to 6700 dollars (47,700 RMB). It saw its sales increase by 32% in the first half of 2022, surpassing the 28% of the luxury brand LVMH.

The founder of the Italian house said: “Today, Asia generates around 24% of our revenues and China alone represents around half of our Asian activity. There is still a lot to do, but we are optimistic that we will progress over time and stay true to our identity. Between 2011 and 2020, Cucinelli's business in mainland China grew eightfold, from $7.4 million (52.6 million RMB) to $61.7 million (439 million RMB). source https://touristechinois.com/comment-le-luxe-peut-conquerir-la-chine/

If a product becomes too common, it loses its exclusivity and is forced to leave the ultra-luxury market. Italian menswear brand Stefano Ricci has been present in China since 1993. CEO Niccolo Ricci said the Chinese customer wants an experience of personal pleasure based on craftsmanship and customer care. He said there was no need to use exotic skins or overdone colors. "Luxury brands often create 'shock' propositions while we do 'chic' propositions," he said.

The Chinese Health Market give opportunities to new JV

The DSM group has just completed the creation of a joint venture with the Chinese Nenter. DSM paid €135 million to acquire 75% of the capital of the joint venture comprising all of the vitamin E production activities of Nenter, based in Jingzhou in Hubei, China, as well as a minority stake in its facilities in Shishou , in the same region, where an intermediate for vitamin E is produced. According to the Feed Info News Service site, the capacity of Nenter would be 20,000 t/year

https://www.dsm.com/corporate/news/news-archive/2021/2021-09-08-dsm-sites-in-jiangsu-province-china-in-first-group-to-sign-renewable-energy-power-purchase-agreements.html

As of September, production will be stopped at these facilities to allow them to be upgraded in order to meet DSM's pre-requisites in terms of quality, safety and the environment. This shutdown will be extended as needed, according to DSM.

The Chinese Health Market

The market for food supplements has grown all over Asia in recent years and especially in China.

The growth of the middle class and the purchasing power of the inhabitants explained a member of the CBC . 

Westernization trends (the United States is a country of fitness)

A health awareness of the benefits of fitness and nutrition (sometimes to compensate for air pollution)

The beginning of the aging of Asian populations requires special care to be given to the elderly

More and more gyms open in China, fitness apps are developed every day, and practitioners like to show off.

It was the big companies that entered the market first and most effectively, as always.

But even if there is stiff competition, you can make a lot of money using the right sales and marketing strategies.

Being able to take just a small slice of the pie should be enough to motivate you.

The procedure for exporting dietary supplements and vitamins to China

It is important that you understand the procedure well in advance. Any problems that may arise are very expensive.

Here is a brief summary of the procedure for exporting whey protein to China.

read more 

https://techuch.com/2022/06/11/tips-on-how-to-use-tech-to-sell-vitamins-in-china/

Chinese Investors Will Accept Technology As An Asset Class

Chinese investors are seeing a decline in interest in traditional asset classes like real estate and domestic stock. These asset classes have been exposed to many risks in recent years. A sharp decline in the price of these assets has resulted in a substantial decrease in household wealth. Because a large portion of household savings has been invested in traditional asset classes, this is why it's so difficult to change. There are many technological innovations that could change this.

 Blockchain technology, for example, has the potential to change the way people see real assets. It has the potential disrupt the real estate, transaction finance and banking industries. The country's property market will benefit from the growing interest of Chinese investors in technology. It will encourage new technology-based services and increase investment in real property. The growing use of mobile payments by Chinese consumers has also contributed to this rising interest in technology. Because it can reduce transaction fees for investors, this is why mobile payments are so popular. Chinese investors are likely to continue investing in the country's real-estate sector due to their growing interest in technology. It is the potential to transform this sector through the adoption of advanced technology.

source https://allowstoday.com/2022/06/11/what-chinese-property-investors-in-2022-will-be-searching-for/

China Wine market for 2022

 China Wine market for 2022

trends 2022

The future of wine in China is exciting and wide-ranging. The country experienced tremendous growth in the early 2000s, and now is experiencing a strong market appetite for quality, affordable wine. With more than 20 million bottles sold annually, China is one of the world’s most extensive wine markets and an essential part of the global wine trade. In order to maintain its position as a leading wine market, it’s important for wine companies to stay on top of the latest developments in wine marketing. The future of wine in China is unpredictable, but with the right strategy, it can grow and become even more popular with consumers.

http://forbehind.com/the-future-of-wine-in-china-in-2022/

South African Wine are popular in China 

When the Chinese celebrate the Spring Festival, a time of family reunions and feasts, South Africa celebrates the birth of its wine industry. It's a serendipity because the South African wine industry can take advantage of the booming Chinese market, which grows all the more during the country's most important festival.

On February 2, South African winemakers toasted the 363rd anniversary of their industry, the only one in the world to have an official anniversary. The story of the first wine made in South Africa can be found in the diary of Johan Anthoniszoon van Riebeeck, an employee of the Dutch East India Company who arrived in 1652 to take up his post.

He is credited with establishing a black grape (red wine) vineyard in present-day Cape Town. He wrote in his diary on February 2, 1659: “Today, God be praised, wine was made for the first time from Cape grapes”.

France, on the other hand, began producing wine in the 5th century BC. It is therefore not surprising that French wine dominated the Chinese market in imported bottles until 2015, accounting for 42% of total volume and 46% of total value.

However, a rival that started producing wine much later – around the 19th century – has caught up: Australia.

In 2019, Australian wine brands captured more than 35% of the Chinese market, relegating French wine to second place with around 29%. Market watchers attributed this to the Sino-Australian free trade agreement that came into force in December 2015, reduced tariffs, the proximity of the two countries and the increase in the number of students and tourists. Chinese in Australia.

Yet this year, the market share of South African wine in China was less than 1%.

 Sino-Australian relations 

Things started to change drastically in 2020. Bilateral Sino-Australian relations deteriorated and China began imposing tariffs on a range of Australian products from barley to mining products. An anti-dumping investigation was also carried out on Australian wine following a complaint. Tariffs, from 107-212% on Australian wine set from March 26, 2021, have been increased to 116-218%, a measure that will remain in place for five years. While Australian wine companies lost almost 94% of the Chinese market compared to 2019, South African wine saw an increase of more than 100% in the same year. Even more dramatically, in 2020, the increase was almost 190%, according to data from Wines of South Africa (WoSA), a non-profit organization promoting the export of South African wine.

The opportunity created by the restrictions on Australian wine has been a lifesaver for the South African wine industry which has endured lockdowns and four periods of domestic sales bans during the pandemic, resulting in the loss of 21,000 jobs so far. October 2020, according to WoSA.

As South African winemakers pin their hopes on the Chinese market, Marcus Ford, Asia market manager at WoSA, remains optimistic about the future even if China and Australia decide to reconcile. “There is still huge potential for South African wine businesses to expand in China, regardless of any geopolitical issues,” he said. And to add, “Our strategy is to work with both producers in South Africa and importers here [in China] to push and promote the industry. We have tripled our market share over the past 18 months, which is obviously very encouraging.”

The WoSA runs several programs in China throughout the year to educate Chinese consumers about South African wine and introduce more winemakers. Despite the pandemic and travel restrictions, their annual tour continued last year, bringing 36 wine producers and over 350 types of wine to Beijing, Shanghai, Shenzhen, Chengdu and Xiamen in the fall. The WoSa has also participated in major exhibitions such as the China International Import Export (CIIE) in Shanghai.

For many brands, China represents a potential new market. They hope to expand their range of products and services there, and to expand their reach beyond the country’s traditional clothing and accessories industries. While many brands have already established sales operations in the country, there is an increasing number of brands aiming to establish a presence in the country’s growing fashion market.

source https://yahforbas.com/2022/05/24/how-to-help-fashion-brands-in-china-survive-and-are-suffering/

China's home decor market

 China's home decor market offers many opportunities for producers and imports/exports. In the last decade, China's rising consumer consumption has transformed China's economy and society. China is a major producer of home decor and related consumer goods. China is far ahead of other countries in the world in terms of the growth of the market for goods and services. China's home decoration products are a large part.

Further reading

https://marketingtochina.com/strategic-guide-market-home-decor-brand-china/

China's home decor market and its decor furniture market offer many marketing opportunities. Consider the home decor furniture market. Statistics show that there were approximately 440 million households across all Chinese provinces, autonomous regions, or municipalities. The rising purchasing power of Chinese people has led to a boom in home decor products and the furniture market in China. According to the industry report, total home decor furniture sales by wholesalers or retailers exceeding a certain size grew 13.9% to Rmb227.30 trillion in 2014.

DIY Decor is fashion in CHina

DIY home decor is becoming a popular trend due to its freedom to be created by the consumers. It can be used in the living, dining, and bedroom areas, as well as in the study. The market of more than 4 trillion yuan is often described as "a huge cake that cannot be ignored".

Digitalization and the Internet are key to marketing DIY home decoration. In 2016, more than 1000 Chinese consumers were surveyed. Over 60% of respondents said that they would use the internet to buy products and services for their home decor.

The Chinese DIY furniture market has grown at double-digit rate and is expected to continue growing until 2010. This growth has been mainly concentrated in Shanghai, Beijing, Guangzhou and Zhejiang. Tianjin is the most populous city, with residents spending approximately 5% of their incomes on decoration and housing.

This is partly due to the increasing demand for soft decoration. People who live in cities are more likely than others to move around and spend more money on soft decoration such as handcrafted items, high-quality furniture, collectibles, etc. Younger customers are increasingly moving out of their homes and choosing lightweight, multifunctional furniture that is affordable are more popular. Because these areas are the most personal, installing one's own bathroom and kitchen fittings is a priority explain this blogger

As their quality increases and DIY services are still relatively unknown, smaller contractors can pose a threat for DIY businesses. Small contractors currently dominate 80% of the home decor market. They offer more flexibility than DIY stores which have rigid working hours and set schedules. DIY stores must reach out to local customers and increase awareness about their services to counter this trend.

China's home-decorating market

China's home-decorating market refers to interior decoration of private houses.

[Data source: qianzhan.com. Market scale for home-decorating in China]

The continuous increase in real estate sales as well as the Chinese economy have provided the foundation for the home-decorating industry to continue growing. In 2018, the market size was Y=2.23 trillion rmb. It is expected to grow to Y=2.59 billion rmb by 2020. Source 

 source: qianzhan.com. 

China's home-decoration market is driven by new homes. New home decoration contributes nearly 73% to the total revenue.

The biggest consumers in the home-decorating industry are the millennials. These are people who were born between the 80s and the 90s. They account for more than 60% of market revenue. The 70-year-olds are a significant consumer group with 16%. The remaining 22% are from other ages.

The growth of E-commerce home decorators

The Chinese E-commerce home decoration market has boomed in 2015. This has contributed to and intensified competition in the overall decoration market.

E-Commerce 

China's E-commerce home-decorating market reached Y=258.9 billion rmb in 2018, and experienced a 36% increase in its market size. It is still experiencing a bottleneck period, with a penetration rate of less than 5%. This is a relatively low rate compared to E-commerce markets like car-hailing platforms or online travel agencies, which have around 1/3 penetration rates.

Zero Covid policy + Ukraine make China becoming less competitive

 The “zero Covid” policy in China and the war in Ukraine make the Chinese market less attractive for European companies. This is the conclusion of a study published this Thursday, May 5 by the EU Chamber of Commerce in China. Nearly a quarter of respondents would consider relocating part of their investments to other Asian countries.

-40% GDP in China

Nearly 40% of Chinese GDP affected by the confinement and semi-confinement of dozens of megacities in China. Inevitably, the “zero Covid” strategy also has an impact on foreign companies present on the Chinese market.

Of the more than 370 European companies questioned in this study, 60% expect a drop in income this year, 77% think that China is less attractive and, more seriously, 23% think of moving part of their investments, underway or planned, particularly in South and South-East Asia

Zero Covid and lack of prospects

A lack of confidence in the future which also has consequences on recruitment. Difficult to bring in talents accompanied by their families, when the borders are closed, not to mention the problem of schools.

Business is affected by covid Situation explain a business lawyer in China (jinwangassociates)

Education in China

turnover was 25% at the start of the 2021 academic year, 40% last year and, this year, it is believed that 50% of teachers in international schools will have to be replaced, with an average of six months of procedures for teacher visas. It's difficult, explained one of the speakers during the press conference this Thursday, May 5 in Beijing.

Changement in Shanghai

There is a “change of context”, underlines another: “Shanghai, which was once considered the best managed city in China, has been locked for a month and there is no end in sight (…) Even if it is a year from now, we need to know when China will reopen. “What kills business is uncertainty and the lack of prospects,” explain a distributor in China. (website)

Ukraine situation 

A lack of horizon reinforced by the war in Ukraine, which interrupted the silk rail trains between China and Europe and forced a bypass of Russian and Ukrainian airspace, which further disrupted logistics and made the freight cost.

The European Union Chamber of Commerce report stresses that China should focus more on vaccinating its people. An economic imperative in the face of “whatever it costs” of “zero Covid”. The Chinese strategy of absolute non-tolerance with the virus is today undermined by Omicron, but still defended by the communist leaders in the name of the health of the Chinese.

Property market in China

Real estate is also decreasing with crisis. source seoagencyChina

Beijing’s strict real estate policies and deleveraging campaign have had a significant impact on the property sector. For the Chamber of Commerce of the European Union, a return to the "beautiful days" is necessary, knowing that China represents 30% of world trade.

Read more 

https://scooparticle.com/personal-branding-in-china-with-ximon-lee/

https://www.ft.com/content/71b7fa2f-1158-4e4c-b6cd-b0ab309593a6

https://www.voanews.com/a/how-russia-s-ukraine-invasion-weighs-on-china-s-economy-/6476439.html

Cosmetics in China in 2022 : $35.7 billion Market

 With the easing of pandemic restrictions and the strong economic recovery, skin care sales are expected to re-emerge in China.

$35.7 billion market in 2021

Against this backdrop, the skincare market in China is expected to grow at a compound annual growth rate (CAGR) of 5.1%. from CNY230.1 billion ($35.7 billion) in 2021 to CNY295.5 billion ($46.3 billion) by 2026, according to GlobalData, a leading data and analytics company.

 Cosmetics Market in China 

GlobalData's report, "China Skincare Market Size by Categories, Distribution Channel, Market Share and Forecast, 2021-2026", reveals that market growth will be primarily driven by the hand care category, which is expected to register the highest CAGR. fast growth of 6.3% over 2021-2026, followed by the hair removal products category with a projected CAGR of 5.6%.

Read more 

https://mediaspas.com/2022/04/12/top-asian-model-for-cosmetics-brand/

Anush Shaw, consumer analyst at GlobalData, says:

As COVID restrictions on public outdoor mobility and on-site venues are eased, the resumption of social gatherings, mass public events and tourist activities are driving the demand for skincare. The resurgence of out-of-home social gatherings will encourage consumers to up their skincare routine and look their best. The facial care category in China is one of the largest in the world, and major brands are targeting high growth areas such as anti-aging and skin repair creams with natural ingredients.

"Online retailers" were the top distribution channel in China's skincare market in 2021, followed by health and beauty stores.

skincare 

Per capita spending (PCE) on skincare by Chinese consumers increased from $6.6 in 2016 to $12.5 in 2021, exceeding the global average ($9.8) and the regional average ($9.2 dollars). China's skincare PCE will reach $16.2 by 2026.

read also 

Top Market agency in China 2022

https://forbas.co.uk/distribution-is-the-key-to-success-with-cosmetics-in-china/

https://forbeswiki.com/2022/04/10/how-to-start-a-china-cosmetics-business-in-5-points/

Chinese economy in 2022 is not that good

 China indicated an easing in its crackdown against the once-freewheeling tech industry on Friday. President Xi Jinping wants to boost the economy in the face growth-sitting COVID-19 lockdowns. This sent shares in online heavyweights soaring.

China's powerful Politburo met with Xi to announce that it will increase policy support for the second-largest economy in the world, including its platform economy. This boosts investor hope that the worst is over after a multi-pronged crackdown that started in late 2020.

According to two sources familiar with the matter, optimism was also fueled by reports that China’s top leaders will host a symposium with a variety of internet companies in early January. The event is expected to be presided over by Xi. One source claimed that Meituan, a food delivery company (3690.HK), was one of those invited.

Due to confidentiality restrictions, the sources were not able to be identified.

South China Morning Post first reported that the meeting was being attended by tech giants Alibaba Group Holdings (9988.HK), Tencent Holdings (0700.HK), and TikTok owner ByteDance.

One source said that authorities are trying to reassure corporate executives about the regulatory environment, and encourage them to grow their businesses.

The Hang Seng Tech Index rose 10% to its highest level since Vice Premier Liu He made six weeks-long promises of policy support. Alibaba and JD.com (9618.HK), e-commerce giants, rose 16%, Meituan rose 11%, and Tencent rose 11%

source Reuters

On Friday afternoon, the depository receipts for JD.com and Alibaba trading in U.S. market were up 7.8% and 7.5% respectively.

The Chinese government policy

"The Chinese government has tried to catch up with the U.S. in regulating a tech sector that has grown at an unbelievable rate over the past ten years," stated Kevin Carter, the CIO of EMQQ Global. This fund, made up roughly 50% of China's equity tech securities, was created by EMQQ.P.

A member of the Chinese Business club in a event said, "This meeting might signal that the government believes they are caught up."

According to Jason Pride, Glenmede's chief investment officer for private wealth, the market's reaction indicated that Beijing was easing off on its excessive profits at China’s largest internet companies.

Anti-monopoly regulations in China

Beijing sought to control a variety of industries in an effort to crack down on anti-monopoly regulations, data privacy rules, and bridge a growing wealth gap that threatened to undermine the legitimacy of Communist Party rule.

However, the economic consequences of crackdowns on ecommerce, private education, and the property sector have been severe. China has since relaxed some of its measures to aid an economy that is still under strict COVID-19 lockdowns.

Sources said that U.S. and Chinese regulators discussed operational details of an audit agreement Beijing plans to sign this year. This latest attempt to prevent Chinese companies being removed from U.S. exchanges.

U.S. securities regulators have identified Chinese firms that could be delisted from New York because they do not meet auditing requirements. This has caused more fund managers to sell their holdings and dimmed prospects for new listings.

The Politburo, China's top decision-making body, pledged to complete the "special rectification" of the platform economy, without indicating a time frame or laying out support measures for its development.

Beijing has set a growth goal of 5.5% for this year. Private economists say it will be hard to achieve without substantial support. COVID-19 lockdowns, and other severe curbs to combat the pandemic, create havoc in supply chains and businesses. Continue reading

Gaming licenses

China lifted a nine month ban on gaming licenses earlier in the month to reduce the economic impact of the ban. Continue reading

China announced in January that it would reduce subsidies for electric cars and plug hybrids by 30% in 2022, and then scrap them completely at the end.

 lockdowns in China 

However, sales of cars fell in April due to lockdowns. China's state planner stated this week that it was meeting with the industry to discuss government support for these vehicles. This signaled a more supportive stance.

According to state-run Xinhua news agency, Politburo stated that it would support COVID-hit companies and small businesses, accelerate infrastructure construction and stabilize transport logistics and supply chains during Friday's meeting.

Gary Ng, senior economist for Natixis Hong Kong, stated that the Politburo meeting was "a positive sign" that the government wants to prioritise growth over a lot other goals like deleveraging or regulatory changes in the short-term.

Artists market in China

Artists in China ... big development since 3years 

 an agent who can help you find the right artist in China 

If you want to find an agent who can help you find the right artist, then please contact us! We would be happy to help you find the right artist and provide all the information you need to get to know more about art in China.

https://techsketcher.com/how-to-find-an-art-agent-in-china/

influencers & followers in China

Code for followers is a system that helps you to be allowed to influencer in China. It will give you a code that you can use to follow these people and make some comments on their posts. It’s that easy! All you need is your Instagram account, though, because you won’t be able to follow any people who don’t have an Instagram xiaohongshu account.

https://anikasnow.com/how-to-get-allowed-to-influencer-in-china/

China Top New

 Top news and video about China April 2022

Shanghai COVID Lockdown: Merchant Mariner Talks About Being Trapped in China

Gravitas: Why global investors are dumping Chinese stocks

Global investors are feeling jittery about investing in China. In March, over $11 billion has gone out the door. Why are foreign investors dumping Chinese stocks

Challenges for Western Brands in China

 

Challenges for Western Brands in China

To track down a Chinese accomplice, fare and sell in China, focusing on the Chinese market, foster its guanxi , to get comfortable China, grow its business in China, discover d es Chinese financial backers, contact Chinese influencers work with Chinese , convey on Chinese interpersonal organizations pull in Chinese clients and Chinese vacationers in France , be recorded on Baidu the Chinese Google, make a WeChat record to arrive at Chinese customers, the individuals from the Chinese Business Club France Chine meet over time in Paris to meet :

https://www.phpelephant.com/2021/05/19/challenges-for-western-firms-in-china/

Lockdown in China 

Covid lockdown extended in Shanghai as outbreaks put economy on the skids

China’s largest city and financial powerhouse is struggling to cope with the country’s worst outbreak since the start of the pandemic in Wuhan

https://www.theguardian.com/world/2022/apr/01/covid-lockdown-extended-for-parts-of-shanghai-as-city-struggles-to-control-omicron

IT has been longer than a year since China lifted Wuhan’s lockdown. The world’s second biggest economy declared a 18.3 percent extension in (GDP) for the main quarter of 2021 from a year prior. Development was driven by solid homegrown retail deals and fares.

https://www.csggroup.org/the-chinese-2021-booming-economy/

SME invest on Tmall = Lockdown = e-Commerce

SMEs remain to profit as they acquire extended admittance to a lot of information and understanding. Purchasers will likewise benefit from the new model since they will get a bigger choice of value merchandise and will be acquainted with new brands and items. In addition, the whole interaction will speed up the speed of advancement, changing tech and retail.

https://www.funcitydevelopers.com/tmall-wants-seduce-luxury-brands/

Douyin & Short video

“Short video stages have such an excess of traffic that they can fundamentally do any business,” said Shawn Yang, overseeing head of Blue Lotus Capital Advisors. “Douyin isn’t just in promotions, yet additionally live-real time, internet business, neighborhood life administrations and search. This has a great deal of space for creative mind.”

https://www.necrotixnetwork.net/chinas-top-startup-bytedance-story/

Chinese Business situation for western Famous brands

https://www.kagamasumut.org/chinese-business-situation-for-western-famous-brands/

China business news 21/03/2022

 Elon Musk’s business ties to China create unease in Washington

The concerns come amid a fierce rivalry between the U.S. and China stoked by China’s focus on space technology.

https://www.foxbusiness.com/politics/elon-musk-business-ties-china-create-unease-washington

The Top Five reasons Why China Is Good For Fashion

One of the great things about China is that it is a rapidly growing countries. Every day, we see people from other countries coming to China to work and invest.verson doesn’t have any part in that. You don’t need to be astarched shirt wearer or fashion designer to find wear in China. 

https://currentfashion.co.uk/2022/03/14/whats-new-in-china-for-fashion/

WeChat News

As a new business owner, you’re likely to be focused on your first few months. You’ll be working hard to create a weChat business. After all, we’re known for our online presence is to be down-to-earth and fun. In such a way, that makes us the perfect platform for creating fun and fresh content.

https://eurasiannews.net/how-to-create-a-wechat-business-and-make-your-first-posts-in-style/

Weibo Top News

Weibo is one of the most popular social media networks in China. It has over two billion users, and is growing rapidly. The company wants your Weibo account to be the only one you have. In this blog post, they explain how they want your Weibo site to function and look.

https://business2mark.com/weibo-top-business-trends-new-rules-to-help-you-keep-your-weibo-site-safe-lively/

How China will save the Russian economy

When the United States and its allies declared a financial war on Russia after its invasion of Ukraine, the world turned to see what China is up to.

How China will save the Russian economy

As a growing global power, one of the ways China has extended its influence is by establishing close financial ties with countries that don't want to follow the rules dictated by the United States and other Western powers. Assuredly, necessary one, China necessary the same for Russia.

There is only one big problem: money. Specifically, 

The money from China.

To help Russia evade sanctions, China should offer a viable substitute for the US dollar. But Chinese money - the renminbi - is hardly used outside of China. Only 3% of global business is done using the red back. Even Russia and China trade mostly in US dollars and Euros.

Moreover, the risks of helping Russia avoid economic ruin may be greater for China than any possible rewards. Much of the Chinese economy depends on the US dollar and the financial edifice that underpins it. Chinese companies are active around the world, using the US financial system to pay employees, purchase equipment and make investments. China is the world's largest exporter and is paid for its goods mainly in dollars.

If Beijing breaches sanctions on Russia, China's financial stability would be at risk at a time when its leaders have emphasized caution. Moreover, the few lifelines Chinese leaders might offer Russia would not be strong enough to help the country survive a financial blackout from the United States and its allies.

This could facilitate cross-border transactions, allowing China to continue selling to Moscow many of the goods it manufactures for the rest of the world. He could invest cheaply in Russian energy companies. This could allow the Russian central bank to cash in some of the $140 billion it holds in Chinese bonds. Beijing could even set up a rogue bank to help siphon off Russian money like it did for Iran and North Korea. source NYT

None of these measures would be enough to offset the sanctions against Russia, which included cutting off the largest Russian banks from the global financial system and a ban on oil and gas imports by the United States.

"China will not save the sinking ship of the Russian economy," said Eswar Prasad, an economist at Cornell University.

The deepening friendship between Xi Jinping, the Chinese leader, and Russian President Vladimir V. Putin has brought the countries closer together than they have been since the 1950s, when Mao cooperated closely with Joseph Stalin and then Nikita Khrushchev. 

The cleansing of diplomatic relations has been built on a common desire to end what China and Russia have defined as American economic and geopolitical hegemony explained a member of the Business Club. 

When Mr Xi and Mr Putin met on the eve of the Beijing Olympics, they said the bond between the two countries had "no limits". Russia's invasion of Ukraine days after the Games ended led the United States and other industrialized nations to impose waves of sanctions aimed at devastating the Russian economy.

China has repeatedly called for these measures. Prime Minister Li Keqiang did it again on Friday at his annual press conference, saying that "the applicable sanctions will harm the global economic recovery, it is in no one's interest."

But criticizing the sanctions is one thing. Choosing to go against the global financial order and risk drawing sanctions at home is quite another explain a lawyer. Beijing has already indicated that it is unwilling to do the latter. The China-led Asian Infrastructure Investment Bank — an investment bank that Washington sees as a rival to the World Bank — announced last week that it would suspend lending to Russia and Belarus in because of the war in Ukraine. Some Chinese banks have cut funding for Russian commodities.

Chinese Bank

"Chinese banks are trying to reduce their exposure to Russia," said ANZ Bank's Raymond Yeung. "You can say that the theory that China offers a financial alternative to Russia remains questionable."

Nonetheless, China's top banking regulator said last week that banks would not necessarily sever ties with their Russian counterparts. "We will not participate in such sanctions, and we will continue

WeChat Pay Fees in China is changing

 

Chinese social media giant Tencent Holdings Ltd is slashing transaction fees by 10% for small and medium merchants using its WeChat payment system, the company said in a statement on Thursday.

The discounts will apply from September 1, 2021 and run until September 30, 2024, the company added.

In order to qualify for the discount, merchants must meet the classification standards for small and medium enterprises set by China's Ministry of Industry and Information Technology.

The company will also reduce fees on money withdrawals from users' bank accounts, according to the statement.

The policy follows similar moves by Chinese tech companies last week.

Top reading of the week. 

• http://techrevan.com/2022/03/02/wechat-in-china-new-regulations-for-2022/
• https://todayspast.net/how-to-start-a-foreign-business-in-china/
• https://www.forumgrad.com/how-to-start-and-grow-a-business-in-china-2022/
• http://www.beatsmonsterfrance.com/2022/03/how-to-start-china-e-commerce-business.html
• https://busstron.com/2022/03/02/baidu-strategy-in-china/
• https://timebusinessnews.com/how-to-market-your-company-in-the-chinese-market/

Top reading of the Week China Market newsletter

Top reading of the Week China Market newsletter

1. https://tananet.net/the-ups-and-downs-of-chinas-vodka-market/
2. https://tricksmode.com/the-best-tips-and-rules-to-open-your-first-tmall-store/
3. https://boostupblogging.com/technology/tech-guide-for-taobao-how-to-get-the-best-deals-on-b2b-products/
4. https://stuffablog.com/the-best-cherry-market-in-china-to-visit-if-you-love-cherries/
5. https://soft2share.com/5-ways-to-tap-into-the-china-luxury-market/
6. https://business2mark.com/rules-to-run-social-media-in-china/
7. https://foxnewstips.com/8-tips-to-do-business-in-china/
8. https://scooparticle.com/the-regulation-of-franchise-in-china/
9. https://frmore.com/2022/02/08/chinese-new-regulation-for-education-is-a-win-win-for-all/
10. https://decodedeverything.com/chinas-export-market-is-in-the-right-hands/