China's e-commerce is thriving in contemporary times. Every day about 150,000 new buyers from China join the million people already in the e-commerce business. According to trade analysts, this number soon doubled by the year 2020 an estimated $ 1.5tn. Future for brand development and online retailing seems to be brilliant with constant innovation in the e-commerce market in China.
Social Shopping in China
Most major brands in China are competing for leadership in the e-commerce industry in China. However the brands that integrate your business model with customer experience and co-creation attempts with consumers in the online and offline world will survive and reap the benefits. These brands not only create a niche for themselves, but will outperform their competitors and become the key player in the dynamic world of e-commerce in China.
source : http://www.aucmahitech.com/brands-in-china-are-going-the-digital-way-and-investing-heavily-in-the-e-commerce-market.html