dimanche 8 mai 2016

Agency : best Practices on Chinese Social Media for Brand engagement ?

What are the best Practices on Chinese Social Media for Brand engagement ? 

There are several social media that are very used nowadays by Chinese people in order to share their life and opinion with friends or followers. As people spend many times on it, the traffic is important and it is paramount for organisations to be present on these places. Let’s see now how firms can increase their brand awareness, their sales, and their customer satisfaction thanks to social media.

Guide to Communicate on Chinese social Media

Social Media create links 

First of all as social media link Chinese people together it is a very powerful l tool to increase brand awareness, which indicate to companies about their popularity and brand image. Facebook is the most popular social media of the world and many companies have their own page in order to display some contents to “likers”. The “likes” amount gives an indication on the brand awareness. There is much solution to increase the “likes” numbers, on the first place it is very important to have a good community management by displaying contents that might interest likers and to answer each massages. It is also possible to run some “campaigns” in order to buy new likers, Facebook has a very good targeting tool allowing to target people through their age, gender, job, localisation, interest and many others characteristics. Then it is important to bet a CPC on each segment and optimize it in order to have a bigger bet on segment with a high Click Rate. On others social media such as twitter or Instagram the number of followers give an indication on the brand awareness too. Customers are very likely to contact the company through social Media as it is a very easy and intuitive way to get in touch with someone, a good interaction with customers may also increase the customer satisfaction as they know it is possible to fix issues easily. It is also possible to increase the awareness on brand for free by creating some buzz, indeed if a content such as photo or video is shared by many followers of the firm, this content will appear on followers’ friends newsfeed and so on. A media can become viral and increase the awareness and enhance the perception of a brand for free. The buzz can also be dangerous because some content criticising the firm can also be displayed by some users decreasing the good perception of the brand.

Digital Marketing Positionning ! 

Is your content strategy in China very corporate or is it a bit more casual? What your brand is sharing says as much about you as it does your Chinese audience., what is your Chinese community ?
 Is your voice representative of your brand in China, do you know the Chinese market ? If it is, then is that representative of the Chinese target you are trying to reach? If your tone is not appealing to your Chinese Audience, then it’s time to change it up. Though it’s important that your digital strategy of Chinese engagement be as unique as your branding, it’s also important not to stray from your off libe Marketing strategy .

Social media create quality traffic in China

Then as the traffic is growing on social media, many enterprises want to increase their sales via this acquisition channel. In order to reach customers, it is possible to display some advertisement on users’ newsfeed via acquisition campaign. wechat will display the ads if the click rate is high and also if CPC offered by the firm is high enough to be profitable. Having a good click rate become a very important stake, it is very important to adapt the message to the target in order to be performant. Indeed the most a message will be individualized, the most the user who will see it will be likely to click on the advertisement. It seems evident that the landing page have to respect the message displayed by the ads otherwise the click has no chance to be converted into a purchasing.

Digital Strategy in China

Let your corporate culture be your guide.

There are many mean to increase the click rate on some ads in China, one of them is to AB test two ads very similar with only one changing aspect and see after a consequent number of click which one is more efficient, continuously set up test is a good strategy because there are always some ways of improvement.

ROI on Social Media ? 

Moreover if a company in China display always the same ad it may be very successful at the beginning but users might be bored after a couple of months. Finally a good tracking is mandatory in order to have a good control on the ROI, indeed each campaign must have a specific URL in order to know which campaign bring the most of purchasing. This allows increasing the bet on CPC in order to display more an advertisement that brings purchase and to cut useless campaign. It is also a good thing to calculate the cost per lead in order to know how much one purchase cost. A relevant CPL must be targeted for each campaign as some buyer are more valuable than others, it also allows marketing officer to make a cross calculation to fix the bid on CPC. Lead can be different things according to companies’ objectives, it can be purchase, download (for apps), or registration (private sales).
Social Media are a very important tool for companies and the best behaviour is to be creative, analytic, vigilant and flexible.
Be Active on Social Media it is vital in China ! Check general feeds in your industry; for instance, at in Marketing agency , we monitor “social media marketing” to pick up a variety of posts that don’t mention our brand but are still valuable. This strategy reveals new conversations on wechat or weibo you may wish to take part in and enables you to establish new relationships in China. It’s also a great way to catch any issues (probleme VS online reputation ) before they become a potential prospects, this is China.

further readings:

  1. http://chairmanmigo.com/top-13-advertising-agencies-in-shanghai/
  2. http://www.seotick.net/search-engine-marketing/based-on-my-opinions-here-are-the-top-10-seo-companies-in-china.html
  3. https://www.quora.com/Who-are-some-great-Digital-Agencies-in-China-Mainland-China-Hong-Kong#
  4. http://seoagencychina.com/digital-agency-shanghai-china/
  5. https://www.brandwatch.com/2014/11/9-best-practices-becoming-successful-social-brand/
  6. https://www.salesforce.com/blog/2013/07/best-practices-social-media-engagement.html
  7. http://ecommercechinaagency.com/digital-agency-china/
  8. https://www.youtube.com/channel/UCl7mAGnY4jh4Ps8rhhh8XZg

14 commentaires:

  1. chinese social media marketing sites like Facebook have drastically changed the way we use the Internet. Online advertising is no exception, as social networks and social media have altered online marketing strategy. This article explores the power of social media marketing (SMM) as well as various ways to connect with Facebook users through this revolutionary advertising medium. The rule of thumb in social media marketing: Connect through content.

    1. it is about China social Media not about facebook

  2. Very Good article, and nice to see people understand Digital In China

  3. Great article Thank you china market Research

  4. Ecommerce in China has been selling over 300,000 virtual reality (VR) sets every month in China.

    With so much interest in VR these days, it’s no surprise that brands and retailers have been looking to jump on board.

  5. Nice and very informative post. Thanks for providing such a useful and very important facts about the social media marketing.
    Seo Nagpur

  6. Seopoly is a main incorporated programming, Apps, site improvement and computerized advertising corporate. We have practical experience in SEO-accommodating site building, social media agency hong kong, spot Net framework outlines and open source arrangements. Our group is committed to giving you predominant quality items and benefit and our consumer loyalty record are our reward.

  7. We provide service in United Arab Emirates (UAE). Scarletmedia.net is the best Social Media & Marketing and video agency in UAE. To get more information visit us.

    Social media agency

  8. Thank you very much for the informative article about Digital Agency. We won't tell you we are the best Digital Agency Brisbane, But we assure to help businesses to generate more revenue through IT Support Brisbane

  9. This is a creative blog, nice presentation on Digital display advertising technique. Great work, I am willing to know about these creative techniques which enhances my business and occupy the top space as best Display Advertising Agency in Hyderabad, India. Great piece of work, thank you.

  10. Pleasant website and completely extraordinary. You can improve yet regardless I say this perfect.Keep striving generally advantageous.
    process of media planning

  11. Branding Agency

    Branding Agency FRESCO is represented for designing solid brand characteristic to construct strong branding strategies for the clients.


  12. Very good article, I enjoy it

  13. A few days ago, the largest social network in the world announced that it had dismantled a small structure linked to Russia that would have acted on the 2016 American campaign and would have recently returned to the assault. Facebook announced on September 1 that it had withdrawn a "small network" of 13 accounts and pages linked to individuals associated with a Russian organization close to the Kremlin, the "Internet Research Agency" (IRA). This agency is accused of having animated an anti-Clinton and pro-Trump campaign in the United States in 2016. From what had been called a troll factory, in Saint Petersburg. According to Facebook, this time around, those accounts had only 14,000 followers, of which only 200 were Americans on the English page. Twitter for its part suspended five accounts for a "manipulation that we can reliably attribute to actors linked to the Russian state". The FBI has also mobilized on this subject.