Pay for Safety new Trend in China

According to F&B Consumer Insight in China analyzes , 86% of Chinese consumers from tier 1 and tier 2 cites consider food safety before buying the food. Chinese consumers are very cautious about the food products they use, it doesn’t take long for them to stop using a product if a food brand has been under safety incidents. According to survey by Iposos, upto 90% of Chinese consumers prefer edibles without any food additives. As part of wholesome living more than half of Chinese population strictly watch their weight and like to consume food with less calories.

Carrefour Bet on safety in China

Food brands that cater to segments such as; no artificial additives, organic ingredients, low calorie and slimming effect have huge potential in Chinese food market. “If you were born in the 80s and live in a first- to third-tier Chinese city, chances are you’re into healthy living,” says Tian Tian Mayimin, founder and CEO of Shanghai-based V Cleanse, one of China’s first cleanses companies.
Source https://www.marketingtochina.com/food-in-china-marketing-strategies-for-international-fb-brands-in-china/


China’s Middle Class A Key Driver In Food Safety Improvements

The best way – and maybe the only way – to see a widespread change in behaviour relies on a change in culture source : https://globalfoodsafetyresource.com/china-food-safety/