Carrefour Bet on safety in China
Food brands that cater to segments such as; no artificial additives, organic ingredients, low calorie and slimming effect have huge potential in Chinese food market. “If you were born in the 80s and live in a first- to third-tier Chinese city, chances are you’re into healthy living,” says Tian Tian Mayimin, founder and CEO of Shanghai-based V Cleanse, one of China’s first cleanses companies.
China’s Middle Class A Key Driver In Food Safety Improvements
The best way – and maybe the only way – to see a widespread change in behaviour relies on a change in culture source : https://globalfoodsafetyresource.com/china-food-safety/