According to Mintel economic analyst, Chinese consumers prefer imported (43%) domestic dairy products (34%).Even among those who trust local dairy products, they prefer imported dairy products at 32%.
The
findings can be found in Mintel's latest report on trends in milk
consumption - China, which shows that China lags behind other countries
in terms of per capita consumption of dairy products.
Mintel expects the Chinese dairy market to grow 6.6 percent a year and reach $ 76 billion by 2022.
China is Fonterra's largest market, consuming a quarter of the milk it produces, with $ 3.4 billion in sales last year.Nearly $ 300 million of its profits in 2017 came from all its relations with China.
Imagine that the lifestyle of the ultra-rich Chinese is incredible! Imagine stopping at Tiffany & Co. on the way to lunch to pick the perfect luxury gem and spending the afternoon with friends in the ultraviolet Paul Pairet. All this follows a stop at the Prada store to discover that you have clothes that you can add to your ever-growing wardrobe and then end up at night in one of the Mandarin Oriental Pudong hotels or in another hotel luxury. Of course, this trip takes place in your beautiful Ferrari with a Hermes bag placed in the passenger seat. Luxury clothing brands are no longer out of reach when you're in luxury!
There is a certain curiosity about the way of life of the rich, it seems to be those who hold key havens. The way they affect us is amazing, yet we think their lives are really good. What does it look like to satisfy all the whims of consumers? The Chinese elite has been different because their favorite brands are: Patek Philippe watches, Mercedes E-Class cars, Gulfstream nozzles, Armani suits, Azimut yachts and Louis XIII brandy.
They also like to spend money on diamonds, wine, travel and education for their children. More than 50% of wealthy parents send their children to schools in the United States and Great Britain. Canada is third, followed by Switzerland. Chinese elites love luxury goods, imported French handbags, Italian sports cars and more, they love showing off their talent. More than 50 percent of the Chinese elite, each with more than 10 million yuan ($ 1.57 million) in assets, spend between one million yuan ($ 157,000) and three million yuan a year and owns more than three cars. The cars feature the white BMW 7 Series, the long-wheelbase Audi A6 and the Porsche Cayenne SUV, which offer a unique new network of Chinese motorways.
Chinese consumers are very easy to serve in terms of needs. They are very excited about foreign brands due to the large selection of branded brands and new and famous brands.
Younger generations of Chinese do not differ from the younger generation of the West. They can use different social media platforms, but they follow a similar formula when shopping. For example, Chinese births after 90 years buy all the clothes online, because they can make a purchase decision without any help from someone else. But the generation of the 1980s would not believe physical stores more than online shops, because they tried to try clothes and not only see them on models.
Foreign Brands in China
Previously, the Chinese went to the local shops or even to the fake markets to buy clothes because they were the options they had. Gradually, larger brands such as H & M, Zara and Uniqlo established physical stores in China. Today, you will not find any Chinese people who go to local shops or "fake markets" and buy clothes because many foreign brands such as H & M and Uniqlo stand out equally.Even if wealthy Chinese appreciate more top brands like Gucci, LV and Hugo Boss, many people can not buy this outfit and look for cheaper brands.
According to F&B Consumer Insight in China analyzes , 86% of Chinese consumers from tier 1 and tier 2 cites consider food safety before buying the food. Chinese consumers are very cautious about the food products they use, it doesn’t take long for them to stop using a product if a food brand has been under safety incidents. According to survey by Iposos, upto 90% of Chinese consumers prefer edibles without any food additives. As part of wholesome living more than half of Chinese population strictly watch their weight and like to consume food with less calories.
Carrefour Bet on safety in China
Food brands that cater to segments such as; no artificial additives, organic ingredients, low calorie and slimming effect have huge potential in Chinese food market.
“If you were born in the 80s and live in a first- to third-tier Chinese city, chances are you’re into healthy living,” says Tian Tian Mayimin, founder and CEO of Shanghai-based V Cleanse, one of China’s first cleanses companies.
Source https://www.marketingtochina.com/food-in-china-marketing-strategies-for-international-fb-brands-in-china/
China’s Middle Class A Key Driver In Food Safety Improvements
