lundi 12 juin 2017

How to market a luxury watch brand in China ?

Market your luxury watch brand in China

Before going on a more detailed analysis of how you can market your brand watches in China. Let me give you a comprehensive analysis of the market watches and the Chinese consumer habits.The first point is that the high quality watches in China are considered as a “luxury product” for Chinese customers and especially the watches manufactured in Switzerland seem to be of high quality product for the Chinese. In China, there is a real appetite for Swiss watches, as there is a world around authenticity and a story about Swiss watches. In recent years, there has been a slowdown in sales of luxury watches because of the anti-corruption regulations conducted by the Chinese government. 

WeChat : how to use this platform to attract and retain customers

Chinese consumers were too much harassed by advertising offers and ads, you need to stand out from your competitors. WeChat is not an easy social media where you can promote your brand. You can count on WeChat to spread your content, there are two main steps:– Broadcasting attractive content for your audience, and be careful to no share too much commercial content that will give the impression to your audience you are pushing to buy. You need to communicate around the world of the brand. For example offer content with the history of the watch and how they are manufactured, 
How to market a luxury watch brand in China ?

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1 commentaire:

  1. Highly anticipated since its first Coachella announcement in April, a promising H&M and Alexander Wang luxury collaboration for the H&M Winter 2014 collection hit the clothing chain's stores around the world on November 6 - and Chinese fashionistas are a key target. for the brand. All 61 masterpieces designed by the world famous fashion designer are promoted in China through a comprehensive digital marketing strategy based on social media and online press relations.

    First, to create some hype for the collaboration, images were posted ahead of the launch of the main social media campaign on H & M's official website. Meanwhile, Alexander Wang posted the first photos to Instagram in April, ahead of the collaboration's official announcement. This strategy immediately caught the public's attention on the Internet.