Affichage des articles dont le libellé est advertising,marketing. Afficher tous les articles
Affichage des articles dont le libellé est advertising,marketing. Afficher tous les articles

mardi 1 novembre 2022

The 10 Watches In China Today

What are the Top 10 Most Fashionable Watches in China in 2022?


Despite the decline in economic growth, the Chinese watch market is booming. More and more well-to-do young Chinese are turning their attention to luxury watches, for their prestige and the recognition they grant them. The big brands have understood this and are setting out to conquer the Chinese market. The second largest economy in the world can also boast of its know-how in the production of watches: 25 to 30% of watches are produced in China and Chinese components have been used for a long time in watches bearing the Swiss designation

No matter what type of watch you are looking for, there is a good chance that it can be found in China today. Here are the top 10 most fashionable watches in China today:

1. Cartier Lovewatch Sixty-Four: This watch is known for its beautiful design and high quality materials.
2. Hublot Big Bang Unico: This watch is a popular choice among luxury watch collectors because of its unique look and high quality construction.
3. Chopard L’Heure Bleue Lady Datejust II: This model features a beautiful blue dial and is made from high-quality materials.
4. Rolex Submariner Datejust: This model is one of the most popular luxury watches in the world and is perfect for those who want to stay stylishly on-brand.
5. IWC Portugues Chronograph Red Dot: This model features a beautiful red dial and comes with a wealth of features that make it an all-around desirable watch.
6. Tag Heuer Connected Modular 41: This watch is perfect for anyone who wants a stylish, versatile piece of jewelry that can be worn both casually and professionally.
7. Breitling Navitimer Worldtimer 5437/12 Classic Monaco Brown Dial Watch: This model features an iconic design, stunning brown leather strap, and automatic movement.
8. Panerai Luminor Marina Militare Watches Collection 2016

How to target Young rich Chinese People



Discover Chinese culture
1. Get to know the Chinese culture Before starting your business in China, it is useful to understand the cultural norms and expectations of the Chinese people. Here are some tips for discovering Chinese culture:

– Start by learning about the history of China and its different dynasties. This will give you a better understanding of how traditional Chinese values, beliefs and practices have changed over time.

- Pay attention to how people speak - not only do typical Chinese words and phrases have different meanings, but idioms and phrases can be very important in expressing feelings or conveying social cues.

– Know the important festivals and ceremonies in China. Familiarize yourself with major events like the Qingming Festival (the spring festival that honors the dead), the Dragon Boat Festival (a celebration honoring the river gods), Valentine's Day (a Western holiday that doesn't has no specific equivalent in China) and New Year's Eve (a busy night when many families gather to celebrate).

Understand their values



1. Understand their values

Knowing what values ​​are important to the Chinese can be a powerful marketing tool for them. For example, many Chinese place great importance on family and tradition. Therefore, products or services that promote family ties or traditional values ​​can be welcomed by Chinese people. Alternatively, other important Chinese values ​​include respect for authority, honesty, and hard work. If you sell a product or service that upholds these values, chances are it will be well received by the Chinese people.

2. Promote their culture

One of the best ways to target the Chinese is to promote their culture and heritage. Many Chinese value traditional values ​​such as loyalty to friends and family, discipline and punctuality. Therefore, products and services that represent these culturally important aspects of the Chinese way of life can be highly valued by this population. Additionally, promoting China's rich culture can help appeal to this audience, as many Chinese consider themselves global citizens with ancestral roots in China.

3. Awarness

Learn about their family life
Many people are interested in learning more about Chinese family life because they want to find out what makes this culture so unique. Here are some tips that can help you learn more about the Chinese family:Talk to locals who know about Chinese family life. If you can't visit China or don't have Chinese friends or relatives, you can still learn a lot about Chinese family life by talking to locals who know this culture firsthand. By doing this, you will be able to get an unbiased view of the Chinese family and its customs.

Know your preferred communication style


The Chinese like to exchange verbal messages. Many Chinese people prefer to communicate in person.





jeudi 2 juin 2022

China Wine market for 2022

 China Wine market for 2022


trends 2022

The future of wine in China is exciting and wide-ranging. The country experienced tremendous growth in the early 2000s, and now is experiencing a strong market appetite for quality, affordable wine. With more than 20 million bottles sold annually, China is one of the world’s most extensive wine markets and an essential part of the global wine trade. In order to maintain its position as a leading wine market, it’s important for wine companies to stay on top of the latest developments in wine marketing. The future of wine in China is unpredictable, but with the right strategy, it can grow and become even more popular with consumers.


http://forbehind.com/the-future-of-wine-in-china-in-2022/


South African Wine are popular in China 

When the Chinese celebrate the Spring Festival, a time of family reunions and feasts, South Africa celebrates the birth of its wine industry. It's a serendipity because the South African wine industry can take advantage of the booming Chinese market, which grows all the more during the country's most important festival.

On February 2, South African winemakers toasted the 363rd anniversary of their industry, the only one in the world to have an official anniversary. The story of the first wine made in South Africa can be found in the diary of Johan Anthoniszoon van Riebeeck, an employee of the Dutch East India Company who arrived in 1652 to take up his post.

He is credited with establishing a black grape (red wine) vineyard in present-day Cape Town. He wrote in his diary on February 2, 1659: “Today, God be praised, wine was made for the first time from Cape grapes”.

France, on the other hand, began producing wine in the 5th century BC. It is therefore not surprising that French wine dominated the Chinese market in imported bottles until 2015, accounting for 42% of total volume and 46% of total value.

However, a rival that started producing wine much later – around the 19th century – has caught up: Australia.

In 2019, Australian wine brands captured more than 35% of the Chinese market, relegating French wine to second place with around 29%. Market watchers attributed this to the Sino-Australian free trade agreement that came into force in December 2015, reduced tariffs, the proximity of the two countries and the increase in the number of students and tourists. Chinese in Australia.

Yet this year, the market share of South African wine in China was less than 1%.

 Sino-Australian relations 


Things started to change drastically in 2020. Bilateral Sino-Australian relations deteriorated and China began imposing tariffs on a range of Australian products from barley to mining products. An anti-dumping investigation was also carried out on Australian wine following a complaint. Tariffs, from 107-212% on Australian wine set from March 26, 2021, have been increased to 116-218%, a measure that will remain in place for five years. While Australian wine companies lost almost 94% of the Chinese market compared to 2019, South African wine saw an increase of more than 100% in the same year. Even more dramatically, in 2020, the increase was almost 190%, according to data from Wines of South Africa (WoSA), a non-profit organization promoting the export of South African wine.

The opportunity created by the restrictions on Australian wine has been a lifesaver for the South African wine industry which has endured lockdowns and four periods of domestic sales bans during the pandemic, resulting in the loss of 21,000 jobs so far. October 2020, according to WoSA.

As South African winemakers pin their hopes on the Chinese market, Marcus Ford, Asia market manager at WoSA, remains optimistic about the future even if China and Australia decide to reconcile. “There is still huge potential for South African wine businesses to expand in China, regardless of any geopolitical issues,” he said. And to add, “Our strategy is to work with both producers in South Africa and importers here [in China] to push and promote the industry. We have tripled our market share over the past 18 months, which is obviously very encouraging.”

The WoSA runs several programs in China throughout the year to educate Chinese consumers about South African wine and introduce more winemakers. Despite the pandemic and travel restrictions, their annual tour continued last year, bringing 36 wine producers and over 350 types of wine to Beijing, Shanghai, Shenzhen, Chengdu and Xiamen in the fall. The WoSa has also participated in major exhibitions such as the China International Import Export (CIIE) in Shanghai.


For many brands, China represents a potential new market. They hope to expand their range of products and services there, and to expand their reach beyond the country’s traditional clothing and accessories industries. While many brands have already established sales operations in the country, there is an increasing number of brands aiming to establish a presence in the country’s growing fashion market.




lundi 10 mai 2021

China Hottest stories May 2021

Hottest Stories in China 


Content Marketing is the key to sell in China

In China, great connections and genuineness are indispensable in business. Content advertising furnishes an extraordinary chance to interface with clients, and to impart your business’ respectability and worth. Here’s the secret.

https://www.necrotixnetwork.net/content-marketing-is-the-key-to-sell-in-china/


Digital marketing in China

Targetting Chinese people

https://www.smartjobcourse.com/news/digital-strategies-to-target-chinese-consumers/


WeChat 

WeChat has become an application that is too amazing to even think about living without anybody in China. With Tencent steadily opening up the stage to promoters WeChat publicizing is turning into an incredible asset for organizations wanting to develop their advanced presence in China.

https://www.funcitydevelopers.com/how-to-develop-ads-on-wechat/


Why Tesla bet on China? 

China’s auto market has developed amazingly in the course of the most recent decade. Related business sectors, for example, the auto reseller’s exchange can without much of a stretch be avoided with regards to the spotlight, however, it’s a giant and profoundly amazing business sector by its own doing.

https://autotent.net/the-car-accessories-market-in-china/

mercredi 17 février 2021

Popular beauty products in China

 Fair skin being a beauty standard particularly prevalent in the Middle Kingdom, its inhabitants are eager for anti-spot or whitening-effect products that allow them to have porcelain skin by hiding their imperfections and freckles.


he Chinese draw their beauty secrets from Traditional Chinese Medicine (TCM), its millennial pharmacopoeia and its cult book “Pansa‘ ô ”. 3000 years of experience have enabled Chinese energy practitioners to discover the virtues of certain plants, but also the gestures that affect the beauty of the face and the vitality of the body.


In China, beauty goes hand in hand with preserving youth and the harmonious flow of energy throughout the body. This tradition inspires beyond China, Korea and Japan know perfectly these ancestral beauty recipes and integrate them into their rituals and their products ... Let yourself be surprised and seduced by this natural cosmetic which offers a holistic approach to beauty. beauty mixing the power of plants and the precision of gestures. Two experts share their beauty tips and secrets with you.


A little lesson in Chinese energetics applied to beauty

To better understand the intimate links between the Chinese beauty ritual and its traditional medicine, we interviewed the marketing manager of Herborist, a Chinese cosmetics brand that designs its products in accordance with the principles of TCM and its pharmacopoeia.


What role does traditional Chinese medicine play in the Asian beauty ritual?

Our balance or good health is based on the harmonious circulation of two complementary energy movements, Yin and Yang. In TCM, Yin Qi or nourishing energy offers us good internal nutrition to strengthen the body, Wei QI or defensive energy ensures its protection against external aggressions. Preserving youthfulness depends on our ability to eliminate what is called Qi Pervers, an energy that interferes with our body's balance. At Herborist, its two mechanisms are translated by the application of masks for the nutritive part (Yin QI) and daily care (moisturizing or anti-aging creams) for the protection part (Wei Qi)

Chinese desperate need for anti-aging solutions

The fear of getting older is becoming a real obsession for chinese people. According to a report of the british health care company, BUPA, which asked 12,262 people in 12 countries about their attitudes toward aging, people in China are among the most fearful of getting old. source



What are the three essential products for a beauty ritual in accordance with Chinese energetics?

As in all Asian rituals, it is essential to cleanse your skin well with a cleansing lotion to prepare it for treatment. Then apply a moisturizer to create a film that will protect the skin throughout the day. Finally, two or three times a week, make a mask to correct the deep imbalances of the skin. Applying this mask is an essential part of an Asian beauty routine.


Journey into the Chinese Pharmacopoeia

To uncover the secrets of the plants and flowers that make up Chinese cosmetics, we interviewed Nathalie Bouchon-Poiroux, co-founder of the cosmetic brand and Cinq Mondes spas. For 17 years, this house has been taking us around the world, in search of the best in beauty on 5 continents. Her Beijing skincare ritual is one of her bestsellers.

dimanche 6 décembre 2020

About Tmall Brand promotion by Michel Jones

 Advertising on an e-trade platform like Tmall 

, it’s the important thing to be seen via way of means of your goal and to generate site visitors for your e-trade page. But, it could be very difficult to try this via way of means of yourself. Especially on a few e-trade structures as Tmall.This article is right here that will help you to apprehend higher a way to put it up for sale on Tmall. It could be a benefit of time for you.TMALL

https://micheljones171.medium.com/tmall-brand-promotion-e-commerce-agency-in-china-7d6632e73cfd





What is Tmall Worldwide? 

So, Tmall Worldwide is a sub-foundation of Tmall where global dealers sell imported items through cross-outskirt internet business.

Clients can get to Tmall Worldwide through both the Tmall and Taobao versatile applications; the logos and assignments are purple as Tmall Worldwide's authentic tones are dark and purple, though Tmall's primary tones are dark and red. Beneath, we mark the Tmall Worldwide passages on both the Tmall and Taobao applications.

When we click into the Tmall Worldwide segment, you will see that the textual style and foundation pictures are altogether purple. The Tmall Worldwide logo is purple, and its item pictures are set apart with a purple trim to separate them from non-imported things.

For worldwide shippers hoping to sell on Tmall Worldwide, it's imperative to comprehend the accompanying contrasts, which we spread out underneath. by Michel Jones 

 

https://www.apsense.com/article/tmall-taobao-ecommerce-frequently-asked-questions.html


How to win in China in 2021? 

Chinese customers’ preferences have additionally moved away from obviously marked merchandise for quality, freshness, and way of life. The examination acknowledged by Fortune Character Establishment shows that 39% of rich Chinese think the logo is not, at this point the need. “Specialty top of the line brands, just as bespoke items, are turning into the new driver of luxury utilization

http://www.techvital.net/tech-business/luxury-in-china-how-to-win-in-2021.html




dimanche 29 novembre 2020

5 Opportunities in the Chinese market in 2020

 5 Business Opportunities in the Chinese market in 2020



ECommerce Crossborder 

China has broad and complex traditions rules and government regulations for cross-border buys. It additionally has a colossal and progressively wealthy populace that lean towards unfamiliar — generally western — purchaser merchandise, basically on account of the low quality of homegrown items. China is home to the biggest online business market on the planet and smoothed out regulations offer an open door for western shippers searching for new business sectors. Food, magnificence items, attire, and purses are the most searched after unfamiliar items and purveyors of these merchandise should discover Chinese customers anxious to purchase. All the more explicitly, the metropolitan Chinese populace is desiring normal food and magnificence items and is happy to pay a premium for them.




health products 

The healthcare market in China is growing at an amazing rate, fundamentally helped by components, for example, the growing populace — especially the maturing populace — fast urbanization, flooding homegrown and global interest in Research and development, and constant government uphold. Today, the healthcare market in China is the world’s second-biggest, intently behind the US. Be that as it may, China’s healthcare area is growing at the quickest rate on the planet and is required to turn into the world’s biggest healthcare market later on.



China &  Fintech 


China’s money related controllers have verbalized their vision of how web driven innovation ought to meet and collaborate with banking and account, seven days in the wake of retiring the world’s biggest first sale of stock and setting off a securities exchange defeat in Hong Kong that cleared out US$260 billion in esteem.



Real Estate oversea investment 


Real Estate: how to create a great deal of leads from Chinese financial specialists?

To all the more likely comprehend China you have to know the accompanying realities:

The brilliant period of real estate in China is finished. half of the most extravagant men got rich since they put resources into real Estate.

In China, everybody knows purchasing real estate properties can make you rich, at that point practically all Chinese need to put resources into Chinese real estate…

Presently Chinese can not accepting multiple properties, if so they need to cover extra Assessments.



mercredi 18 décembre 2019

Who are these Chinese Super People?


Who are these Chinese Super People?

this video explain everything you should know.


this Chinese girl is really pregnant. her friends attends the grand opening of the high limit room Privé Tables at the Hard Rock Casino Vancouver. Ray and Diana shop for a house in Hollywood. Weymi meets Pam, but Pam looks like a bitch and scares Weymi.

#HBICtv: Ultra Rich Asian Girls is a Canadian online program about the daughters of affluent, Mandarin speaking Chinese Canadians living in Canada. They are young independent women starting their lives and careers with the newest Hermes Birkin bags and YSL shoes while vying for the status of #HBIC “Hot Bitch in Charge”.



Other great video.





dimanche 11 août 2019

Top Report about Luxury China (2019)





Top Report about Luxury China 








KOL is a buzz word in China 


A single buzzword is needed - digital ecosystem - to talk about the reality of Chinese applications. We now see smart brands using WeChat - and some very smart brands, such as Singapore Airlines (and recently Shangri-La Hotels and Resorts) partnering with key applications such as the Fliggy online travel platform, to help to better connect with their customers.

personalization


 Real personalization, whether engraved names, the ability to choose and choose from a wide range of options, very limited editions, etc., are all tools to implement to build the finish luxury.


With Chinese consumers, there is an additional opportunity to "customize" something specifically to Chinese requirements: MAIA Active's customers, the Chinese fashion brand Athleisure, reacted very positively to the idea that their numbers differed from " Western numbers "and needed differently (specially). clothing designed. Other brands should take advantage of this opportunity and, judging it carefully, customize and specialize. A more realistic expectation of brands will be that KOLs not only use their channels, but their creativity. A real KOL has your finger on the pulse or any appendage of the part of the body that you like the most metaphorically. The KOL-brand collaborations that work best and which are KPIs (Key Performance Indicators) are those that are involved, cooperative and, unfortunately, with a buzzword, but with real synergy. source


CHINESE LUXURY SOCIETY 


Luxury concierge clubs that deal with the extravagant demands of their guests, including renting a private island in the Maldives and offering a $ 2 million sports car at a sale to auctions in London, quickly become indispensable for the Chinese elite. The British luxury club Quintessentially was founded in 2000 and serves 250,000 customers worldwide, making it one of the oldest and most important luxury lifestyle management services in the world. However, 10 years ago, there were no customers on the Chinese mainland. However, their different consumer behavior vis-à-vis digital applications will certainly lead to a group of new marketing strategies in the Chinese industry. Each detail of the plan must apply numerically.

McKinsey & Company announced in a new report on April 26 that China's luxury spending does not seem to be running out of steam over the next few years. He predicted that Chinese buyers (domestic and foreign) would spend about $ 180 billion (RMB 1.2 trillion) in luxury goods by 2025, accounting for 40 percent of global consumption. The forecast almost doubled the country's current expenditures, which amounted to 115 billion dollars in 2018.

A change in ultra-rich Chinese consumer groups and behaviors occurred that 4 there are 6 trends are happening.
  • Mobile super apps catch half of the attention of netizens.
  • Influencers or KOLs is the main force to affect luxurious
  • Wechat official account and mini program become the basic tool for communications to customers
  • Research Online Purchase offline(ROPO) is the popular way of purchasing luxuries nowadays.
  • Digital marketing covers all province of China, a chance to stimulate lower-tier cities conversion rate on luxuries purchasing.
  • E-commerce takes a great proportion on online sales, but social media shopping rises abruptly. further readings


The new report by the global consulting firm, "How Young Chinese Consumers Restructure Global Luxury," examines the habits and behaviors of the world's largest luxury consumers. Despite the current economic uncertainty,

McKinsey is confident that China will play a decisive role in the global luxury goods market. According to the report, the growing number of middle-class households is one of the pillars of growth, indicating that 350 million Chinese people in China will earn between $ 2,600 and $ 3,900 per month and per household by 2025.

D&G in China 


China's unique and ever-changing market creates exciting opportunities. Rather than trying crystal ball predictions, here is my summary of what this year can show us next year and points to watch out for. The Chinese asked questions about the Chinese D & G - and the reactions to his promotional videos described as racist and sexist, as well as the anger provoked by the insulting words of his co-founder, Stefano Gabbana - should finally serve as a warning signal to any brand that "n ' do not listen to "his people.


  • China. And there was one last factor of differentiation: many larger and more established brands benefited from their scale advantage. 
  • With everything from rents to salaries, marketing events and the commitment of increasingly expensive thought leaders, transaction costs are rising in China. The trend has tended to favor major brands in 2018. 
  •  Look forward Turbocharged engines inevitably lose steam. China's economic growth is slowing down, albeit in a controlled manner. 
  • Real estate prices should stabilize, reducing the positive effect of wealth on Chinese households. 
  •  Nevertheless, luxury brands can expect a promising year in China. Sales of luxury goods will remain healthy, although they can not keep up with growth of 20%. Growth among young people under 25 seems more likely in 2019. 





 This expansion will result from the same positive forces that made 2017 and 2018 so strong. The Chinese government should maintain the adjustment of import duties to encourage domestic consumption and reduce the VAT rate. It is also likely to continue to impose strict controls on passengers and parcels at customs and to monitor more closely the army of "daigou agents" who buy abroad for local consumers.



  1. And brands will continue to narrow the price gap with foreign markets. Chinese millennia will not lose their taste for luxury goods, nor their willingness to buy. 
  2. A recent UBS survey found that 71% of Millennials had a positive financial outlook and 81% expected an increase in their income. Meanwhile, the Chinese middle class will continue to grow. 
  3.  The drivers of luxury goods sales in China may not be unstoppable. 
  4. But they show no sign of stall. Overall, affluent Chinese consumers bode well for global luxury consumption in the coming years. Chinese consumers and global luxury brands will continue to form and reshape themselves. It is also likely that big hit brands like Hermes, Louis Vuitton, Dior and Gucci will continue to lead because of their fatal mistakes like Dolce & Gabbana.

According to McKinsey, about half of the consumers surveyed after the 1980s and 1990s believed that sales staff had to provide not only regular updates on product information, but also much more. This young generation expects a personalized service approach, which consists of choosing accessories based on an intimate knowledge of the client's personality, previous purchases or preferences, and helping them to participate in fashion shows or parties. - more as a friend than as a salesman. .



In addition, sales staff is an important pillar in creating a seamless omni-channel shopping experience for consumers, the report says. While digital and e-commerce are becoming increasingly popular in luxury brands, Brink and Mortar Stores still play a critical role in customers' shopping decisions.

lundi 29 juillet 2019

Understand the differences between Chinese VC and US VC


THE OBJECTIVES OF VCs. DIFFERENCES IN BEHAVIOUR



VCs are money driven. They want fast revenue and fast results. Whilst, VCs in other countries are worried about having strategic variety in their portfolio, in China, it’s all about the money.


As there is always a concern about the money, investors will consider the possible scalability of the project, the exit phase, and if possible, to make an IPO of the company in the future.


There is not a big difference between Chinese VCs and Western VCs.

The main difference is between the different VCs inside the Chinese investing firms. How they behave depends on their industry and on their goal; in China, there are no rules governing which steps they will follow or on the movements they will make.


The only thing that all Chinese VCs have in common is that they want to have as much control as possible inside the company and have power in the terms of the contract. In order to have more control they will often give you cash by the bucket loads so that they can be in charge of everything. So when it comes to Chinese VCs the age-old question is: What do you want? More money or more control?
source the nxbode

mercredi 5 décembre 2018

What you should know about the Ecommerce in China?

If you want to sell your products in China, e-commerce remains a very effective solution. Different choices are available to you. The first solution is to create a site of your brand in Mandarin that is referenced on Baidu. The other option is to sell your products via Chinese e-commerce platforms. You have to choose between the two giants: Tmall or JD.com.


The e-commerce market in China

 

The e-commerce market in China has surpassed that of the United States a long time ago. The broad economic development of China has undergone many changes in China's cities. Their inhabitants saw their purchasing power increase, which also influenced their consumption habits. Since the country has become more and more modern, the lives of the Chinese have become highly digitized. They have increasingly turned to e-commerce to make their purchases. In addition, delivery services are very fast. The choice and the prices are also more interesting. It is a great way for the Chinese to shop efficiently without wasting time in the store. Their schedule is too busy for that! They are also addicted to their smartphones. They spend a lot of time on their apps and would like to check the authenticity of a product on the internet before they buy it.

The Chinese Consumption Behaviors 



The consumption pattern of the Chinese has changed completely in recent years, they are more aware of the quality of what they acquire as a product, whether they have offline (store) or online (e-commerce platforms), with strong growth of online purchases that reach the 390 billion of expenses in a year! The Chinese are more and more connected and do not hesitate to fill their baskets "blinds" online, it is estimated that these expenditures will increase to $ 950 billion in 2018. One of the most obvious reasons is the increase in the average salary of the Chinese, of course, the purchasing power increases, the purchases are made more and more via virtual blinds, the Chinese consume more: what increases the Chinese e-commerce market enormously.

samedi 1 décembre 2018

Italia wants to Export more to China

The Alibaba Group has reached an unprecedented agreement with the Italian government to promote Italian products and culture in China via the company's e-commerce platforms.


 Alibaba and the Italian Trade Agency, a government agency that supports the export of "Made in Italy" products, have launched the "HelloITA" virtual pavilion on the Alibaba,

Ciao Italia Tmall Pavillon


 Tmall and Tmall Global markets with a pavilion included 88 stores belonging to more than one hundred Italian companies, in the fields of fashion and cosmetics, home and design, as well as gastronomy and wine. Tmall and Tmall Global, like Canada and Denmark, already have similar flags, but this is the first time a foreign government has been funding and working closely with Alibaba to support its local brands and products. This will include targeted digital marketing campaigns developed in partnership with Alibaba and Alimama's branding and marketing department to increase Italian consumers' interest in Italian products. "The improvement of the 'Made in Italy' brand, not only for the excellence of its products, but also for the dissemination of culture, traditions and craftsmanship, has always been a priority in our work and we are proud to be the trusted partner of the Italian company. Agency] and many Italian companies, including many SMEs, in the process of digitization and expansion in China, "said Rodrigo Cipriani Foresio, Alibaba group's Managing Director for Italy, Spain, Spain and Portugal. Portugal and Greece and general manager of Tmall's business development in Europe.

“We look forward to having more of our brand partners work with us in each of your best areas so together, we can strengthen and propel the growth of China’s consumer goods. By leveraging a digital platform driven by technology, we can turn innovation into reality more quickly and with fewer risks,” Tmall President Jet Jing said.

Alibaba Fail to bring italian Wine to China


Possibility for Italian brands to connect with customers


Part of Alibaba's mission, throughout the year, is to help brands connect with Chinese consumers. The Global Shopping Festival offers an opportunity for these brands to present new or special products for the market. Increasingly, those brands are employing a new retail strategy or are working with Alibaba and their analytics to identify bespoke product opportunities, bring them to market faster and track their popularity.





Chinese Cross Border Retail has never been more developed. There is now a powerful infrastructure offered by the largest players such as Tmall & Jingdong (JD) (providing you have the budget) as well as smaller players such as ‘Little Red Book’, Taobao Global or WeChat Stores (to name a few).
Cross border e-commerce platforms allows brands to sell online without having a physical presence in China (what is so complicated!)
Setting up a shop on a China’s cross-border platforms allows brands to utilize Chinese payment methods as well as the delivery infrastructure offered by many of these platforms. It’s really convenient for foreign brands because these platforms allow you to adapt your approach to the chinese e-commerce and to the habits of your targets.
But, be aware, you must also develop an effective marketing strategy in order to drive qualified and engaged traffic to your store. Without traffic you can’t exist in China.
Source Export to China Guide

dimanche 25 novembre 2018

Dairy Market in China

According to Mintel economic analyst, Chinese consumers prefer imported (43%) domestic dairy products (34%). Even among those who trust local dairy products, they prefer imported dairy products at 32%.

 

The findings can be found in Mintel's latest report on trends in milk consumption - China, which shows that China lags behind other countries in terms of per capita consumption of dairy products.

Mintel expects the Chinese dairy market to grow 6.6 percent a year and reach $ 76 billion by 2022.

China is Fonterra's largest market, consuming a quarter of the milk it produces, with $ 3.4 billion in sales last year. Nearly $ 300 million of its profits in 2017 came from all its relations with China.


 

 

lundi 19 novembre 2018

The lifestyle of the ultra-rich Chinese is incredible!

Imagine that the lifestyle of the ultra-rich Chinese is incredible! Imagine stopping at Tiffany & Co. on the way to lunch to pick the perfect luxury gem and spending the afternoon with friends in the ultraviolet Paul Pairet. All this follows a stop at the Prada store to discover that you have clothes that you can add to your ever-growing wardrobe and then end up at night in one of the Mandarin Oriental Pudong hotels or in another hotel luxury. Of course, this trip takes place in your beautiful Ferrari with a Hermes bag placed in the passenger seat. Luxury clothing brands are no longer out of reach when you're in luxury!




There is a certain curiosity about the way of life of the rich, it seems to be those who hold key havens. The way they affect us is amazing, yet we think their lives are really good. What does it look like to satisfy all the whims of consumers? The Chinese elite has been different because their favorite brands are: Patek Philippe watches, Mercedes E-Class cars, Gulfstream nozzles, Armani suits, Azimut yachts and Louis XIII brandy.




They also like to spend money on diamonds, wine, travel and education for their children. More than 50% of wealthy parents send their children to schools in the United States and Great Britain. Canada is third, followed by Switzerland. Chinese elites love luxury goods, imported French handbags, Italian sports cars and more, they love showing off their talent.
More than 50 percent of the Chinese elite, each with more than 10 million yuan ($ 1.57 million) in assets, spend between one million yuan ($ 157,000) and three million yuan a year and owns more than three cars. The cars feature the white BMW 7 Series, the long-wheelbase Audi A6 and the Porsche Cayenne SUV, which offer a unique new network of Chinese motorways.

dimanche 5 août 2018

Pinduoduo , the new ECommerce plateform

Pinduoduo 

The brains trust at Amazon are likely to be scratching their heads wondering how that happened. After spending hundreds of millions of dollars and 14 years to wrestle market share from the almighty Alibaba and JD-Tencent-Walmart syndicate, they have managed just a meagre 0.7% share of ecommerce retail in China. Ebay suffered an even worse fate after throwing hundreds of millions at China before effectively giving up on the market in 2006.

Ex Google founded pinduoduo 

Yet in less than three years, ex-Google engineer Colin (Zheng) Huang has managed to defy all odds with his ecommerce platform Pinduoduo. Not only has he blindsided Alibaba’s rural operations, he has also surpassed JD’s daily user count by cleverly targeting China’s underserved smaller cities. 65% of his 343.6 million active buyers live in third tier cities or lower.
“The new consumer economy isn’t about giving Shanghainese the life of Parisians. It’s about providing paper towels and good fruit to people in Anhui province,” says Huang. The strategy has paid off. Pinduoduo’s IPO last week valued the company at $23.8 billion, catapulting him to become China’s twelfth richest person.
Pinduoduo has also changed the online shopping experience into a social one where users are constantly reminded of other shoppers and their friends incentivised to join – something that has a struck a chord with lower tier shoppers who have traditionally been less forthcoming about buying online. Every Chinese consumer loves a deal, but those in smaller cities are the most price sensitive, unable to resist ten boxes of tissues for $1.90, bed sheets for $1.50, umbrellas for $1.51 and PCs for $150, even if there’s a good chance of fakes. Unlike the search-focused interfaces of Taobao and JD which deliver thousands of results, Pinduoduo displays products more like a news feed with a few hero products, making the whole experience less overwhelming and more fun for many.

Pinduoduo

There are countless takeaways that we can learn from the success of Pinduoduo; here are four that we found particularly interesting:
1. Pinduoduo’s success is a metaphor for many businesses hoping to tap the China opportunity. They have gone beyond the overcrowded megacities and into the less glamorous outcrops in the hinterland. Given half of the 50 million new households expected to enter the upper and middle classes between 2016-2020 will be located outside of China’s top 100 cities, there is no shortage of opportunities out there. The right products, targeted in the right smaller cities, in the right way, can be very fruitful in China;
2. Pinduoduo is further proof that investing squillions in building your own app could be better spent developing a Mini Program inside WeChat. Users need a very good reason to download a standalone app, whereas something embedded in WeChat is seamless, hence the 62% of users who shop on Pinduoduo through their WeChat Mini Program;
3. The power of social advocacy shouldn’t be underestimated in China. Pinduoduo has done a remarkable job of tapping into shoppers’ WeChat contacts and taking them along for the ride by incentivising them with discounts, prizes and even free goods;
4. And lastly, much like we saw with Luckin Coffee a few weeks ago, even markets like ecommerce that appear to be sewn up by the giants can still be ripe for the picking. The speed, complexity and fragmentation of China’s growth is constantly opening up gaps and new opportunities, some which may turn into $23.8 billion operations giving the gorillas a run for their money.


 But don’t go flipping the birdie to Alibaba and JD just yet - they may be expensive, hyper-competitive and in many cases unprofitable, but Pinduoduo is unlikely to be a white knight for many foreign brands at this point in time.


The average order value is just $6, compared to $60 on JD and $30 on Alibaba’s platforms. Discounts as much as 90% are not a sustainable strategy we’d recommend for the guardians of premium products that form the faithful readership. But take the opportunity to learn some good lessons from Pinduoduo’s success, keep abreast of how it evolves and give China a call to ensure you have the optimal ecommerce and marketing strategy for China.

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vendredi 20 avril 2018

After Parents’ Death, Their Chinese Baby is borned 4 Years Later

Chinese baby born four years after parents' death

After Parents’ Death, Their Baby in China Surrogate 4 Years


The Chinese city of Yixing, Liu Xi and Shen Jie

A couple of in the Chinese city of Yixing, Liu Xi and Shen Jie, tried to conceive from the first couple of decades of their union. They made a decision to pursue nitro fertilization, however,r in an auto accident, five days before the embryos were planted, these certainly were murdered on March 20, 2013, Beijing News reported in a post detailing. His grandmother, Hu Xingxian, gave him the name Tiantian, or even Sweet Sweet. Hongkong -- Following an extended legal struggle in China without a precedent, a mother has given birth four years after his parents died in an auto accident, a paper has already reported.

"The chance of employing a medical facility has been too amazing," Shen Xinnian, '' the dad of Mr. Shen, told the paper (find out on how surrogacy was growing in China due to infertility, a comfort of this one-child policy and also a cultural crucial to own kids.) "His eyes seem just like that my kid's," Ms. Hu told Beijing News. "However he looks a lot more like his dad."

The wife and husband were both children, and also the parents of the couple resolved to use to keep the relatives. Surrogacy is prohibited in China, and also the embryos were being obtained by the very first barrier for those families.
The parents of the bunch that was deceased visited a healthcare facility where the embryos were stored, but hospital officials refused to match them. Therefore a fresh plan tried, and the other was sued by one particular set.
There really are a lot of items that the expectant mum has to do because you may observe. Some might question the potency of many of these techniques, however, there is that it keeps off her mind the delivery and the woman busy.

Chinese thinking

The Chinese think that furniture shouldn't be transferred when pregnant inside your home and that mirrors and pictures really should be suspended on the walls. Since this may cause issues with childbirth, adhesives, and paste must be avoided. Some women will put blades under their bed. Women that were pregnant aren't intended to go to any funerals. Hospitals aren't permitted to move embryos hence a service which works together with a hospital in Laos was found by the families. On December 20-16, the service received the embryos, which then it belonged in 20 17 to Laos. The Chinese have just one among the oldest cultures on the planet.

Traditions are handed on to generations. 


That there are plenty of superstitions and beliefs in addition to being influenced by Buddhism, Taoism, and Confucianism.
Pregnancy is probably one of the very human adventures that you will not be astonished to discover you can find a lot of traditions. It needs to be said so faith change from place to place, however here are a few of the common customs and that China is a massive country.

Traditions in China

Traditions in China begin. It is typical for your husband to take his wife within the brink in their residence, and China possesses this but. Since it is believed to guarantee that her labor tends to pass 27, your husband is likely to transport his wife. There has been A Laotian chosen since the surrogate, and doctors in a hospital in Laos planted just two of those embryos. The surrogate was shot into China before the kid was born. The boy has been born on Dec. 9, 2017, at Guangzhou. Food is another thing. Spicy foods are thought to function as the reason behind miscarriage. Eating food which mashed or isn't correctly trimmed will make the child.
That will signify that the baby will have skin in the event the mother eats colored food.
Throughout labor the caretaker a herbal tea is going to be utilized to help with the pain, and also the mommy should avoid since this might create delivery be tacky, eating squid.

Additionally, there is special food which the caretaker is going to be anticipated following the baby comes into the world to eat. A 2nd mastered in his favor, as the lawsuit was refused by the court. "The sole real carrier of those 2 families' bloodlines conveys the duty of the mourning memories along with consolation," that the Wuxi People's Intermediate Court explained.

Chinese Parents

The Chinese often feel that some notions a woman has are going to undoubtedly be passed on the baby. This is the reason be certain her behavior is irreproachable and she's likely to safeguard her believing. The mother needs to offer the entire life inside her loads of stimulation and she is able to perform so by reading loads of other as well as poetry literature that is fine. Women are anticipated never to have sex. As this can have a detrimental influence on her child, also they are invited in order to avoid taking a look at anything unaesthetic. If mom swings her wrists and talks really is thought to have benefits for her unborn.

Further readins:

  1. http://www.frogpondvillage.com/travel/moving-in-shanghai-hotel-tips/
  2. http://www.coachoutlettopshop.com/6-precious-tips-for-choosing-your-childs-school/
  3. http://www.chinageopark.com/one-british-school-attract-chinese-billionnaires-kids/
  4. http://www.everyblogy.com/idea-to-boost-your-social-media-in-china.html
  5. http://bretteldredgetourtickets.com/guide-to-move-to-shanghai-for-parents.htm
  6. www.bbc.co.uk/news/world-asia-china-43724395
  7. https://tvtonight.com.au/2018/02/meet-the-parents-china.html



dimanche 26 novembre 2017

China’s Tencent tops Facebook in market value

The ever expanding Chinese tech giant has joined the club of the world's five biggest companies and is the first Asian firm to hit $500B in market value. For more on this, technology expert David Papp joins us from Edmonton, Canada.source

samedi 25 novembre 2017

Overview of the Chinese Legal Market


The second largest economy in the world offers unlimited potential. But restrictions on business work are among the many obstacles to sharing China's success. Chinese companies are developing their investments abroad, UK-based international law firms are turning more and more to the country of the Dragon. A campaign against corruption led by the authorities of the People's Republic of China (PRC) creates new business opportunities for lawyers, foreigners and locals. But in this economy and rapid growth, the pressure on fees and bureaucracy means it's a challenge to make a profit.
source Lagazette

Business in China 


For Western lawyers and other businesses, the size of the world's second-largest economy, worth $ 8.2 billion, and its rate of expansion are sufficient. Growth may slow, but this year, still more than four times faster than the United States, against a slight contraction of the economy of the euro area, according to the estimates of the Organization for Economic Cooperation and Development.


Top lawyer Company who spearheaded the company's expansion into the PRC, said,
"You can not turn your back on China, you need to determine how you can expand the opportunities this market can offer. Until recently, law firms' work was focused on direct investment (DDI) in China, but this is changing. Matthew Townsend, founding member of the China Law Institute, says: "foreign legal services. foreign investments.

+27% for the law Market in China 


While FDI in China fell in 2012 for the first time since 2009, Chinese direct investment abroad rose 28.6 percent to $ 77.2 billion, according to the Chinese Ministry of Commerce. This is mainly the result of Chinese investors regarding global mergers and acquisitions opportunities using Chinese government funds.

David Dali Liu, director of Jun He, one of China's leading law firms with Zhong Lun and Fangda, predicts that this Chinese capital export for mergers and acquisitions in Europe, South America, Australia and countries like Russia and Uzbekistan. others will support strong domestic consumption in the short and medium term in a country of 1.3 billion people. "We are moving from" made in China "to" made for China, "he says.

While the emphasis is on no longer serving international clients investing in the country than advising Chinese banks and companies, few companies can stay at a distance from the Chinese market. Townsend says, "Chinese companies operate in different ways, and having people on the ground allows law firms to be close to their clients and meet face to face. While large companies, including Clyde & Co, Eversheds and Berwin Leighton Paisner (BLP), offices in Beijing or Shanghai, or both, independent law firms are building reference networks with law firms. Chinese lawyers.

See how to Market a Law FIrm in China http://u88f.com/guide-to-market-a-law-business-in-china/

jeudi 23 novembre 2017

China' Education Market

China education



China education is the largest education system in the world. On June 2017, there were 9.4 million students taking the National Higher Education Entrance Examination (Gao Kao) in China. Investment in education accounts for about 4% of total GDP in China. In 1986, the Chinese government passed a compulsory education law, making nine years of education mandatory for all Chinese children. Today, the Ministry of Education estimates that above 99 percent of the school-age children have received universal nine-year basic education. On March 2017, Ministry of Education of the People's Republic of China announced a total of 442,773 international students were studying in China in 2016. International students have enrolled in over 829 higher education institutions in China.

 China is improving the quality of education

 

China has a long history of providing education to international students studying in high schools and universities in China. Over the past few years, the number of international students who study abroad in China has significantly increased every year. The higher education sector has growth as well. China has increased the proportion of its college-age population in higher education to over 20 percent now from 1.4 percent in 1978. At the same time, China is improving the quality of education through a major effort at school curriculum reform. In addition to these figures according to ICEF Monitor, almost half of a Chinese 20 year old’s per capita consumption is spent on education, to put this into perspective for an American this is less than a quarter. These expenditures are significant and set to continue to rise with the burgeoning Chinese middle class, particularly on the east coast of the country.

More Private school, opening in 2018



The growing market is for local Chinese families who want the best high quality overseas experience for their children, but in Shanghai. So, I think the development in the coming years will much more be [in the form of] bilingual schools,” says Gerard MacMahon, the Master of Wellington College, an international school that was formed from a partnership between the renowned private school Wellington College in England and Shanghai Lujiazui Group, which owns the property the school is situated on. Wellington College and Shanghai Lujiazui Group also have a private school, opening in 2018, that offers a bilingual education specifically designed for Chinese families. These bilingual private schools (Category II) will continue to grow in Shanghai to meet the rising demand for high quality Western education by local affluent families.

Read also:

mardi 21 novembre 2017

The wine market in China

Overview of Wine Market in China 


 In fact, Chinese customers like to drink wine. The educated and sophisticated Chinese middle class does not hesitate when she wants to buy a drink, she is ready to spend more than $ 300 for a bottle of wine. Since the Chinese economy is coming out of its recent mess, wine consumption is increasing. Not only does per capita consumption increase, but the way in which the Chinese drink wine changes. Consumers are also concentrated in several major cities of the country such as Beijing, Guangzhou, Shanghai and Shenzhen.

The wine market in China is taking a new level 


The wine market in China is taking a new level. The rise of the Chinese middle class and the growth of internal growth have allowed people to develop new needs. China imported $ 1.77 billion worth of wine in the first nine months of 2016, an increase of 19.1% year-on-year. These social and economic changes have allowed the wine market to see its consumption at the top. China is becoming the largest importer of wine, with more than $ 2 billion.

The biggest wine exporters to China  



In a few years, China has become the fourth largest market in the world. The biggest wine exporters to China are France, Chile and Aussies. China, the largest population in the world, with a good perspective for international wine producers, appears as the promised land. Now, the most important thing is to find the right way to lead people.

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lundi 13 novembre 2017

Social Media Marketing in China

Western social media don't exist in China 



 No Facebook. No Twitter No YouTube The list of companies that do not have access to the explosion of social space in China shows how it differs from those of many Western markets. Understand that space is vitally important for anyone trying to engage Chinese consumers: social media is a more important phenomenon in the world's second-largest economy than in other countries, including the United States. And it's not indecipherable. Chinese consumers follow the same decision-making path as their peers in other countries, and the basic rules for interacting effectively with them are reassuring.

Wechat Marketing




 Wechat is an instant messaging application created by Tencent, the same company that created QQ in 1999. Wechat is like Facebook in China, although its main function is to enable instant messaging between friends and not Facebook. So, as you can see, marketing your product or services via Wechat could open a flood of traffic and exposure to you and your business.

Weibo Marketing




Most people tend to think that Weibo chirps China, and that's not quite true. If we had to break down the words "Wei" and "bo" it would actually mean a mini blog or a microblogging. There are in fact more than half a dozen Weibo in China like Phoenix Weibo, Sina Weibo, Tencent Weibo, Sohu Weibo, etc. ... But for marketing your business in China, the only two Weibo we need to worry about are Sina and Tencent.

 Read also: