Alibaba and the Italian Trade Agency, a government agency that supports the export of "Made in Italy" products, have launched the "HelloITA" virtual pavilion on the Alibaba,
Ciao Italia Tmall Pavillon
Tmall and Tmall Global markets with a pavilion included 88 stores belonging to more than one hundred Italian companies, in the fields of fashion and cosmetics, home and design, as well as gastronomy and wine. Tmall and Tmall Global, like Canada and Denmark, already have similar flags, but this is the first time a foreign government has been funding and working closely with Alibaba to support its local brands and products. This will include targeted digital marketing campaigns developed in partnership with Alibaba and Alimama's branding and marketing department to increase Italian consumers' interest in Italian products. "The improvement of the 'Made in Italy' brand, not only for the excellence of its products, but also for the dissemination of culture, traditions and craftsmanship, has always been a priority in our work and we are proud to be the trusted partner of the Italian company. Agency] and many Italian companies, including many SMEs, in the process of digitization and expansion in China, "said Rodrigo Cipriani Foresio, Alibaba group's Managing Director for Italy, Spain, Spain and Portugal. Portugal and Greece and general manager of Tmall's business development in Europe.
“We look forward to having more of our brand partners work with us in each of your best areas so together, we can strengthen and propel the growth of China’s consumer goods. By leveraging a digital platform driven by technology, we can turn innovation into reality more quickly and with fewer risks,” Tmall President Jet Jing said.
Alibaba Fail to bring italian Wine to China
Possibility for Italian brands to connect with customers
Part of Alibaba's mission, throughout the year, is to help brands connect with Chinese consumers. The Global Shopping Festival offers an opportunity for these brands to present new or special products for the market. Increasingly, those brands are employing a new retail strategy or are working with Alibaba and their analytics to identify bespoke product opportunities, bring them to market faster and track their popularity.
Source Export to China Guide
Chinese Cross Border Retail has never been more developed. There is now a powerful infrastructure offered by the largest players such as Tmall & Jingdong (JD) (providing you have the budget) as well as smaller players such as ‘Little Red Book’, Taobao Global or WeChat Stores (to name a few).
Cross border e-commerce platforms allows brands to sell online without having a physical presence in China (what is so complicated!)
Setting up a shop on a China’s cross-border platforms allows brands to utilize Chinese payment methods as well as the delivery infrastructure offered by many of these platforms. It’s really convenient for foreign brands because these platforms allow you to adapt your approach to the chinese e-commerce and to the habits of your targets.
But, be aware, you must also develop an effective marketing strategy in order to drive qualified and engaged traffic to your store. Without traffic you can’t exist in China.