BURBERRY INTERACTIVE SOCIAL STORE IN CHINA

 

The British fashion brand Burberry has collaborated with China's tech giant Tencent to create an interactive store in the southern Chinese city of Shenzhen. The aim of this partnership is to make shopping a social experience and create a loyalty community for the brand.

The collaboration between Burberry and Tencent could pave the way for more interactive stores in the future, and revolutionize the consumer shopping experience.

 

The choice of the city of Shenzhen is not accidental

Burberry decided to launch in Shenzhen because it was the home of Tencent and because the city is known as a global technology hub.

Shenzhen has a population of over 13 million, and the average age of the population is relatively young. For Burberry, who were looking to launch their high-tech store to a population that would likely get the most out of it, this means that the Chinese city is an ideal platform.

 

The development of the concept of social retail

The concept of Social Retail brings interactions and engagement from social media and places them in a physical space. To do this, Burberry encourages customers to experience the store both digitally and physically.

Josie Zhang, president of Burberry China said: "We started this idea of social retail because we discovered that Chinese consumers want to be inspired. The consumers want to feel part of the community and they want to have moments to share with their friends and families either online or in real life. So this is initially what sparked us to look at what a social retail concept would look like".

 

How does the collaboration between Burberry and Tencent work?

Shoppers can now use the Chinese most used messaging and social media app, WeChat, to engage with the store. The store, leveraging the power of social media interactions on Wechat, allows interaction with Burberry products and the brand both digitally and in person. Through the WeChat app, digital interactions are introduced into the physical retail environment where customers can unlock exclusive content and personalized experiences through the WeChat mini programs and share it with their communities.

 

The Burberry social retail store in Shenzhen

Upon entering the store, users create a profile and receive a digital avatar in the form of a cartoon fawn hatching from an egg.

Using a WeChat mini program, customers can book dressing rooms, pre-select clothes and play their own music as they try them on.

The new Burberry’s first luxury social retail store in Shenzhen also includes:

• An interactive showcase representing a living sculpture, a digital experience which creates a unique moment that can be captured and shared with friends.
• All products are tagged with QR codes that connect to digital screens, further enhancing the in-store experience

• The Thomas’s café which is a space for the Burberry community to connect

 

The future of retail in China

These new types of stores are highly appreciated by consumers and are becoming increasingly important and functional for brands.

The social retail helps brands build deep emotional connections with consumers, and support the laying of strong foundations for the long-term growths of brands.

Josie Zhang, president of Burberry China said: "I think overall consumers are actively seeking out inspirations from brands, products stores, they are rewriting the industry rulebook. So the future of retail represents the way we market and operate a brand. So we need to be more digitized and more socially orientated, more analytical".

 

To know more:

https://www.marketingtochina.com/burberry-uses-virtual-reality-in-china/

Why Huawei is being targeted by Trump ?

Why Huawei is being targeted by Trump ?

Huawei's chief financial officer was arrested in Canada at the request of the United States. This has been called the jewel of the industry.



Meng Wanzhou, chief financial officer of Huawei, arrested in Canada and the United States wishes his extradition. This comes as economic tensions between the U-S and China seem to cool - at least a little.

Mr Trump and The Chinese Xi Jinping had talks on the sidelines of the G20 summit. Washington agrees not to raise tariffs from January 1st. Meng was arrested the same day that the two leaders met.

US National Security Advisor John Bolton said it was a matter of law enforcement. Could Meng's arrest aggravate the US-China trade war?

• http://china-market-research.blogspot.com/2018/12/what-you-should-know-about-ecommerce-in.html
• http://china-market-research.blogspot.com/2018/12/the-future-of-chinas-sports-goods.html

Italia wants to Export more to China

The Alibaba Group has reached an unprecedented agreement with the Italian government to promote Italian products and culture in China via the company's e-commerce platforms.


 Alibaba and the Italian Trade Agency, a government agency that supports the export of "Made in Italy" products, have launched the "HelloITA" virtual pavilion on the Alibaba,

Ciao Italia Tmall Pavillon

 Tmall and Tmall Global markets with a pavilion included 88 stores belonging to more than one hundred Italian companies, in the fields of fashion and cosmetics, home and design, as well as gastronomy and wine. Tmall and Tmall Global, like Canada and Denmark, already have similar flags, but this is the first time a foreign government has been funding and working closely with Alibaba to support its local brands and products. This will include targeted digital marketing campaigns developed in partnership with Alibaba and Alimama's branding and marketing department to increase Italian consumers' interest in Italian products. "The improvement of the 'Made in Italy' brand, not only for the excellence of its products, but also for the dissemination of culture, traditions and craftsmanship, has always been a priority in our work and we are proud to be the trusted partner of the Italian company. Agency] and many Italian companies, including many SMEs, in the process of digitization and expansion in China, "said Rodrigo Cipriani Foresio, Alibaba group's Managing Director for Italy, Spain, Spain and Portugal. Portugal and Greece and general manager of Tmall's business development in Europe.

“We look forward to having more of our brand partners work with us in each of your best areas so together, we can strengthen and propel the growth of China’s consumer goods. By leveraging a digital platform driven by technology, we can turn innovation into reality more quickly and with fewer risks,” Tmall President Jet Jing said.

Alibaba Fail to bring italian Wine to China

Possibility for Italian brands to connect with customers

Part of Alibaba's mission, throughout the year, is to help brands connect with Chinese consumers. The Global Shopping Festival offers an opportunity for these brands to present new or special products for the market. Increasingly, those brands are employing a new retail strategy or are working with Alibaba and their analytics to identify bespoke product opportunities, bring them to market faster and track their popularity.

Chinese Cross Border Retail has never been more developed. There is now a powerful infrastructure offered by the largest players such as Tmall & Jingdong (JD) (providing you have the budget) as well as smaller players such as ‘Little Red Book’, Taobao Global or WeChat Stores (to name a few).
Cross border e-commerce platforms allows brands to sell online without having a physical presence in China (what is so complicated!)
Setting up a shop on a China’s cross-border platforms allows brands to utilize Chinese payment methods as well as the delivery infrastructure offered by many of these platforms. It’s really convenient for foreign brands because these platforms allow you to adapt your approach to the chinese e-commerce and to the habits of your targets.
But, be aware, you must also develop an effective marketing strategy in order to drive qualified and engaged traffic to your store. Without traffic you can’t exist in China.

Source Export to China Guide

Alexanders taps into Chinese digital market

Alexanders taps into Chinese electronic industry

Rachel Alexander, proprietor of Christchurch-based Alexanders Digital Internet marketing, helps Kiwi organizations split throughout the wonderful firewall of China.
Unlike the western world's usage of Google and social media marketing, China has its own web companies.
Tencent is the dominant participant listed to the Hong Kong Inventory Trade, the fifth biggest world wide web company while in the globe, and operator of WeChat which has similarities with Fb.
Alexander's corporation was the main New Zealand company to become accredited to promote on Tencent's solutions which includes the potent advertising and marketing tool, WeChat.
But signing up for WeChat is often a difficult process practically akin to creating a web website page and it's one of several companies Alexander can offer you clientele who want to provide retail solutions. (source)

Wechat & Tencent! 

Accreditation to promote on Tencent platforms took several months because of the comprehensive and laborious vetting procedure to stop fraud.
Alexander inquiries the worth of recent Zealand corporations setting up their particular regional sites in Chinese languages for the reason that whenever they would like to reach the largest viewers they should be on Chinese networks.
Chinese do want to offer with formal New Zealand web pages but they are slow to download in China, she mentioned.
These services can also be ever more essential for achieving Chinese tourists within New Zealand simply because most you should not use credit cards in preference to Alipay and WeChat Pay back, an electronic payment process that may be utilised by downloading an application into a cellphone.
With forty per cent of Chinese people now described and totally free impartial travellers and figures predicted to rise from about 400,000 to almost 1 million a yr, Alipay is really a no brainer for local corporations.
Alexander gives clientele a Chinese digital tactic, creating social media marketing accounts, getting ready posts and checking responses, creating commercials and translation, sites, and advertising photoshoots.
Alexanders has also created inroads into internet marketing in Korea which also has its individual world wide web providers.
Community corporations commission Alexanders to style their websites to generate small business instead than just currently being "pretty brochures".

Web agency in China ! 

The cost of organising a company web site will vary from about $7000 to $50,000 dependent within the size and mother nature from the business.
Alexanders is usually a Google lover, and presents extra traditional companies these kinds of as gain reviews, bettering rating profiles over the search motor, and displays for your massive variety of companies which can be detailed on the Alexanders web site.

speak Mandarin ! 

Mandarin-speaking Alexander worked as being a consultant with KPMG ahead of starting her individual internetmarketing company, rebranding it extra recently to go well with the electronic environment.source
She employs 8 workers straight, which include Mandarin speakers, and outsources some programming to some organization in South East Asia.
Based in a private home in Fendalton for the duration of the performing week, Alexander spends the weekends at her husband John's beef and sheep farm in the vicinity of Amberley where by they love polo and out of doors pursuits, while she has set her cling gliding times guiding her.
Corporation enlargement means Alexander is transferring to commercial premises in Blenheim Rd in which you will discover rising vacancies from enterprises relocating again to your central city.
"Town is cool but I did a study of customers which showed they were extra anxious about straightforward entry and parking."
The price was also compelling with rents in peripheral spots nearer to $200 per sq. metre compared $300/ sqm closer into the central town and much more than $450/ sqm in new properties

Top Wechat Marketing Strategies

Top 8 Promotion Strategies on WeChat

These days, everybody who knows China and how to work together in this nation will reveal to you that web-based social networking stages like Tencent's WeChat are the future with regards to showcasing systems. Truth be told, in view of this system, each little organization utilizing WeChat has turned into a genuine contender. Since they can focus on a colossal rate of the populace. There are more than 300 million individuals utilizing WeChat, an immense number of potential shoppers.

Free Gifts Get Enormous Attention

At present, promoting is changing into a more perplexing and progressively crucial instrument of connecting with shoppers. There has been a discernible outlook change with the ascent for goodness' sake on the web and portable. In this way, some particular and strange advancement crusades tend to assume a more noteworthy part in advancement than other average techniques.

Identification Of Target Market

Your organization has a sellable item or administration. You have as of now made an open record on WeChat. Presently, ample opportunity has already past to get this show on the road. Presently you need to commit a lot of time and assets to recognize the objective markets. This will help you expand the promoting and business ROIs. Your business has to comprehend what records and gatherings might be possibly keen on the offerings. Presently, you need to recognize your intended interest group and afterward to pick the privilege WeChat advancement system. The most ideal approach to do this is to employ an advanced promoting organization that is found and is working in China.

Run Smart Campaigns

You must be prepared to act rapidly if opportunity thumps at your entryways. You may draw more individuals into tailing you on WeChat on the off chance that you run a glimmer deal battle. The quantity of the items offered at a significant huge markdown is normally restricted. As far as possible and limited accessibility overwhelm purchasers into purchasing on motivation. This WeChat advancement procedure permits you to acquire a considerable measure of new clients and furthermore devotees on WeChat as these satisfied individuals will check your QR code and afterward tail you on WeChat

Smart QR Code

The most critical WeChat advancement technique is to make your organization's QR code effectively discoverable. Examining QR code is the most ideal approach to be found on WeChat. Your QR code ought to be reasonable with the goal that clients can check it on the application. Making your organization's QR code on WeChat more customized is a capable approach to draw in more clients. You can pick the style for your QR code from an awesome assortment of topics. They extend from the great topics to more surprising ones.

 

  Socialize With Admins of Other accounts

You can advance your WeChat account by banding together with other WeChat account proprietors that have an expansive number of devotees. Records of numerous chic brands and superstars have a great deal of fans. This will permit your business to be introduced to people in general for assessment. As indicated by a review finished by Bomoda, such brands as Dior, Gucci, and Louis Vuitton are the best extravagance design marks in China which created the most astounding key supposition pioneer (KOL) engagement.

Target Communities with individuals

You know your intended interest group and ceaselessly support associations with them.

Consequently, you may effectively discover in which groups your imminent customers love to hang out. At that point you have to begin a fascinating discussion with individuals in an assortment of groups on WeChat. You can interface with people and their gatherings in a similar group. Such a consolidated approach would be the best WeChat advancement strategy.Therefore, you ought to seize the open door and dispatch extraordinary advancement battles for countless, alluring them to tail you on WeChat. You may likewise offer them your participation and dependability programs in such discussions.

Utilize Other Social Media Options

You need to recognize which channels of web correspondence your intended interest group employments. Where are your forthcoming clients more dynamic? What stage they like increasingly and invest the most energy in? Subsequent to distinguishing them, limit your look: now you have to acknowledge which of these systems are conveying the most for your business. In light of the consequences of your examination, you can choose where you ought to do the showcasing of your items to Chinese clients. Likely, you will pick one or few of these renowned stages, for example, Weibo, QZone, QQ, Weixin, and Pengyou.

Generate Valuable Content

The adequacy of online networking is associated with the inborn craving of clients to impart substance to companions and the world. Thus, you should concentrate on the force of this longing with regards to making content for your WeChat account. You require a substance that stimulates a peruser's interest and draws them into perusing more. 

Top Wechat Articles & Ressources : 

• https://www.wechat.com/en/
• Maximize Social Media 
• Wechat Guide 2017
• What is Wechat
• Wechat Marketing & Advertising
• wikipedia

China : A digital Market

China is rapidly and consistently becoming the center of advertising. Shanghai advertising market is booming and have the maximum transaction of funds. The sudden advance of digital marketing is now giving a complete career in the marketing market. The emergence of applications for Android, iOS, Windows, Apple and other forms of operating systems are causing traffic to get a flexible entry. The higher the consumption, the higher the income meter. In short, the advertising market in China is booming.source

Welcome to this amazing digital world ! 

One of the renowned advertising agencies is Gentleman, where digital content is in bulk and the cream of marketing experts are making it inexplicably desirable. They have the best of tools for SEO and optimization that is giving subsequent announcements throughout the country of China. You should not forget that China's population is high so the maximum market catch brings the maximum income. Gentleman has all the tools and navigation power that is setting the high platform of China's digital market. The popularity is increasing at a rapid pace that has always been widespread in the Asia-Pacific region.

Small Agencies on the Top 

The domain of this organization is incredible and the heritage that has created on China is remarkable. The contribution of this organization is in the areas of Tourism and Beauty and has created masterpieces in lots. Other areas include the B2B industry, food, beverage, fashion, investment and real estate. The digital Agency has the best digital marketing tools, which are the exclusive property of the company. These optimization tools are effective and essential for the marketing of digitization. The strongest area is web site optimization. China has beaten everything with its SEO and SEM. Reference to the payment system is very popular in China.

The efficiency behind success has several folds

The company has worked on its weakness and strength and has created the digital marketing tool. Chinese search engines were in their basic forms; This organization raised him with his skills and knowledge along with the hard work of the experts. The result was the high traffic rush. Articles cover the story from the beginning until the digital landscape was created. Today it has reached its pinnacle and is now the pioneer of Chinese digital marketing.
Read also : https://china-market-research.blogspot.com/2016/11/3-digital-marketing-trends-in-2016.html 


https://china-market-research.blogspot.com/

Chinese outbound traveller: a huge booming market

Until 2013, Hong Kong was the preferred destination for outgoing tourists from China, due to its cultural similarity, travel costs and accessibility through distance travel. On top of that, Hong Kong offered a shopping paradise, and that was a strong motivator for Chinese tourists at that time. But since 2014, a growing number of Chinese tourists exit for other destinations that experience historical and cultural experiences, as well as shopping.

At the beginning of November 2015, the top five destinations for Chinese travelers were South Korea, Thailand (263%), Hong Kong (%), Japan (+ 157%) and Taiwan (+ 54%).

Europe remains the most popular destination for Chinese traveling outside Asia, showing a 97 percent increase in the number of air visits and overnight stays over the past four years. Followed by North America (+ 151%) and the Middle East (+ 177%). Africa remains the least visited destination by Chinese tourists - but with signs that this could change, as visits have increased by 306 percent of the increase since 2011. Laurens van den Oever, Global Head of Travel and Hospitality Research at GfK, commented: "Outbound tourists in China remain strategic in Hong Kong and their businesses - but other destinations are jumping ahead to win Favors Destinations such as Hong Kong need compensation for the new breed of young independent travelers, in order to understand how to better attract and capitalize on the growth of tourism output from China.

In France, Chinese tourists spend on average 40% of their budget once there in shopping. Expenditure exploded with a 40%-increase between 2011 and 2012, thanks to a more favorable exchange rate and higher wages.

http://chinesetouristagency.com/boom-chinese-tourists/


The new whole of China: not "tourists", but "travelers"

According to GfK data, half (50%) of travelers from China are aged between 15 and 29 years - the millennium group - while more than one-third (37%) are between 30 and 44 years of age and 10 % 45 to 59 years. The size of the millennium group within China's travelers makes it a commercially attractive target audience for destinations that seek to attract Chinese tourists. This attraction is enhanced by the fact that two-thirds (66 percent) of the Chinese Millennials belong to the high-income bracket. Not only that, but their financial situation must increase as their careers progress, since September Millennials out of ten occupying executive or professional positions.
source : http://seoagencychina.com/what-social-media-do-chinese-tourists-use/ 

Chinese social networks are undoubtedly the right channel; it starts to be a well-known fact given how much we have all heard about the Chinese tourist wave. According to data released by the United Nation, We are talking about 100 million Chinese tourists who have spent $129 billion worldwide.

Understanding the desires that motivate this section is important for travelers from China is therefore paramount.

An annual study by GfK shows that the Chinese Millennials are more ambitious than their predecessors, aged 50 and over - and more hedonistic in their willingness to spend money to indulge and have pampered. They are also slightly less price sensitive, the larger buyers of luxury goods in Asia Pacific.

Almost more important for the travel market is that the Chinese Millennials also cherish freedom more than their parents or grandparents; They want the ability to pursue their passions and go after meaningful, adventurous and exciting experiences. They are also technologically smart with almost everyone have a smartphone and are heavily involved in sharing experiences on the social media platform.

For destinations that seek to attract this lucrative group, then, the ideal approach is to approach it not as tourists but as independent travelers who respond to opportunities to plan personalized travel.




read aslo
http://www.ccilc.pt/sites/default/files/relatorioturistachines.pdf
http://chinese-tourist.blogspot.com

Cosmetics Marketing tips in China

Each sector has its specificities: sales vary for each sector to achieve or online. Actually a consumer to go to a website for mobile does not have the same needs as a person who would go to a web site beauty products.


Today we show 10 ways to improve sales in the field of beauty products for electronic commerce.

SEO, Search Engine Marketing

Good SEO is essential golf Atlanta divorce attorneys. In fact, when a search is executed in the search engines, you will find many results, and usually one individual pieces of the first web page and the following webpage times. SEO allows someone to rank higher in the search and come in the first few pages. In addition it can mean 2?% To 90% of their website traffic.

Online advertising in China 

According to this article, advertising  or search engine marketing techniques are ways to better classification itself too. But this time the right to disburse the mass as well as your website appears in the sponsored links. In cases like this particular keyword it is obtained, so when an individual does in fact an explore these keywords, you pay when you click the hyperlink. But SEM can be quite expensive, and is aimed at improving the image of the company's ongoing because the return on investment is often quite low.
make noise makeup industry is a field full of innovation. Indeed, his competition is tough, and many products are all correct time. You then need to mark the mind of the consumer, which is why creating buzz is very effective.

What companies make Chinese language:

The goal of creating hype is to draw the consumer's brain in a lifelong perspective, to be able to let the brand affiliated with anything other than the number 100 are sold. Creating buzz permission to touch a large part of the population on the other. Remember that there are in China nearly 600 million Internet users.

SOCIAL MEDIA in CHINA

Social media marketing became necessary for brands in China. In fact, many web sites and forum now take the media as the main source of information of the original media in place. Consumers choose to rely on other Internet users who give their opinions on products. Exchanges among Internet are incredibly fast and very important, especially in the field of cosmetic makeup products.

more information http://www.rfmbusiness.net/general/tips-to-boost-your-cosmetics-business-in-asia.html

5. CONTESTS

Contests permit you to obtain clients and improve the commitment of current customers. It’s in addition a sensible way to incite customers to offer information about their taking habits.
This tool gives you to get traffic to your internet site. Contests enable you to get easily email also, also to create a person data basic then. But you need to know that Chinese people don’t possess the same use of emails, plus they usually prefer instant messaging.

6. E-REPUTATION

Chinese give consideration a lot of the website’s e-reputation. Actually customer service is vital for them, and shows how serious a ongoing company is. A good customer support can influence customers and incite these to buy from a brandname. In the cosmetic makeup products field clients have to be reassured especially regarding the components and the result of something.

7. ONLINE PROMOTIONS

Online deals are a sensible way to encourage Chinese language customers to make purchase. Actually they look once and for all discounts, and they prefer to start to see the difference between an in-store price and a web based price. Inside the cosmetics field there are a few rules to check out: the deals need to be obvious and clear, and there has to be an entire great deal of information justifying the campaign to be able to reassure the buyer.

Wechat is spying you !

Wechat is spying you ! you do not trust me ?


Look at this video


Wechat process.

1) WeChat is a Chinese company with servers based in China. 
2) tencent does not use HTTPS, hence communications are not encrypted. 
3) weixin has access to all contacts on phone (even of those who are not on WeChat)
4) WeChat can access the data on phone (including your photos)
5) WeChat knows your location 
6) WeChat can see all text messages, videos and photos and listen to the voice messages.


further reading : 

1. Facebook 
2. Ecommerce blog
3. twitter 
4. illinois.edu
5. Technihub
6. INS Consulting

Agency : best Practices on Chinese Social Media for Brand engagement ?

What are the best Practices on Chinese Social Media for Brand engagement ? 

There are several social media that are very used nowadays by Chinese people in order to share their life and opinion with friends or followers. As people spend many times on it, the traffic is important and it is paramount for organisations to be present on these places. Let’s see now how firms can increase their brand awareness, their sales, and their customer satisfaction thanks to social media.

Guide to Communicate on Chinese social Media

Social Media create links 

First of all as social media link Chinese people together it is a very powerful l tool to increase brand awareness, which indicate to companies about their popularity and brand image. Facebook is the most popular social media of the world and many companies have their own page in order to display some contents to “likers”. The “likes” amount gives an indication on the brand awareness. There is much solution to increase the “likes” numbers, on the first place it is very important to have a good community management by displaying contents that might interest likers and to answer each massages. It is also possible to run some “campaigns” in order to buy new likers, Facebook has a very good targeting tool allowing to target people through their age, gender, job, localisation, interest and many others characteristics. Then it is important to bet a CPC on each segment and optimize it in order to have a bigger bet on segment with a high Click Rate. On others social media such as twitter or Instagram the number of followers give an indication on the brand awareness too. Customers are very likely to contact the company through social Media as it is a very easy and intuitive way to get in touch with someone, a good interaction with customers may also increase the customer satisfaction as they know it is possible to fix issues easily. It is also possible to increase the awareness on brand for free by creating some buzz, indeed if a content such as photo or video is shared by many followers of the firm, this content will appear on followers’ friends newsfeed and so on. A media can become viral and increase the awareness and enhance the perception of a brand for free. The buzz can also be dangerous because some content criticising the firm can also be displayed by some users decreasing the good perception of the brand.

Digital Marketing Positionning ! 

Is your content strategy in China very corporate or is it a bit more casual? What your brand is sharing says as much about you as it does your Chinese audience., what is your Chinese community ?
 Is your voice representative of your brand in China, do you know the Chinese market ? If it is, then is that representative of the Chinese target you are trying to reach? If your tone is not appealing to your Chinese Audience, then it’s time to change it up. Though it’s important that your digital strategy of Chinese engagement be as unique as your branding, it’s also important not to stray from your off libe Marketing strategy .

Social media create quality traffic in China

Then as the traffic is growing on social media, many enterprises want to increase their sales via this acquisition channel. In order to reach customers, it is possible to display some advertisement on users’ newsfeed via acquisition campaign. wechat will display the ads if the click rate is high and also if CPC offered by the firm is high enough to be profitable. Having a good click rate become a very important stake, it is very important to adapt the message to the target in order to be performant. Indeed the most a message will be individualized, the most the user who will see it will be likely to click on the advertisement. It seems evident that the landing page have to respect the message displayed by the ads otherwise the click has no chance to be converted into a purchasing.

Digital Strategy in China

Let your corporate culture be your guide.

There are many mean to increase the click rate on some ads in China, one of them is to AB test two ads very similar with only one changing aspect and see after a consequent number of click which one is more efficient, continuously set up test is a good strategy because there are always some ways of improvement.

ROI on Social Media ? 

Moreover if a company in China display always the same ad it may be very successful at the beginning but users might be bored after a couple of months. Finally a good tracking is mandatory in order to have a good control on the ROI, indeed each campaign must have a specific URL in order to know which campaign bring the most of purchasing. This allows increasing the bet on CPC in order to display more an advertisement that brings purchase and to cut useless campaign. It is also a good thing to calculate the cost per lead in order to know how much one purchase cost. A relevant CPL must be targeted for each campaign as some buyer are more valuable than others, it also allows marketing officer to make a cross calculation to fix the bid on CPC. Lead can be different things according to companies’ objectives, it can be purchase, download (for apps), or registration (private sales).
Social Media are a very important tool for companies and the best behaviour is to be creative, analytic, vigilant and flexible.
Be Active on Social Media it is vital in China ! Check general feeds in your industry; for instance, at in Marketing agency , we monitor “social media marketing” to pick up a variety of posts that don’t mention our brand but are still valuable. This strategy reveals new conversations on wechat or weibo you may wish to take part in and enables you to establish new relationships in China. It’s also a great way to catch any issues (probleme VS online reputation ) before they become a potential prospects, this is China.

further readings:

1. http://chairmanmigo.com/top-13-advertising-agencies-in-shanghai/
2. http://www.seotick.net/search-engine-marketing/based-on-my-opinions-here-are-the-top-10-seo-companies-in-china.html
3. https://www.quora.com/Who-are-some-great-Digital-Agencies-in-China-Mainland-China-Hong-Kong#
4. http://seoagencychina.com/digital-agency-shanghai-china/
5. https://www.brandwatch.com/2014/11/9-best-practices-becoming-successful-social-brand/
6. https://www.salesforce.com/blog/2013/07/best-practices-social-media-engagement.html
7. http://ecommercechinaagency.com/digital-agency-china/
8. https://www.youtube.com/channel/UCl7mAGnY4jh4Ps8rhhh8XZg

Marketers have to use cultural aspect in China

Marketers have to adapt to Chinese culture to success in China !

 


At least three leaders of Chinese social networks, namely, Weibo, WeChat and QQ. WeChat it is the most popular and originally created to serve activities date. Weibo, owned by Sina Corporation focuses on providing information. QQ also focuses on providing content

source http://www.hr.com/en/app/blog/2016/04/10-strategies-for-success-in-chinas-social-network_imzu0zlw.html

Here are 7 strategies to achieve success through the social network in China:

1. Marketing Content
Relevant content is paramount and consumers are getting tired of being attacked by commercial advertising. Content will determine the number of clicks and the number of visitors you can get. You may need to show some photos and video in any of its contents.
2. 020 in China
QR Code is the link between the offline and online one. QR code is useful for making the payment procedure, including promotion procedure.
3. connecting to your target
Connecting line has revolutionized everything and makes everything simpler. You can make instant payments via Internet and get the goods at a conventional store.
4. community management
If you have low popularity, certified Baidu account to build trust is needed.
5. Online Communication => offline sales You must create an attractive community directed to a particular topic, and this will create a mutual interaction and strengthen their brand.
6. viral Marketing
The Chinese are very fond of buzz, as usually contains information

soucres
http://china-market-research.blogspot.com/2016/04/social-media-marketing-best-practice-to.html
http://china-market-research.blogspot.com/2016/04/china-outrage-over-viral-video.html
http://china-market-research.blogspot.com/2016/04/hairy-nose-wtf-advertising-campaign.html
http://china-market-research.blogspot.com/2014/04/social-marketing-shift-three.html

Social Media Marketing : best practice to improve your e-Commerce performance in China

Ever-expanding wireless network (Wi-Fi) coverage, coupled with increasing affordability of smartphones, has prompted more and more users to access the Internet via mobile phones in China. In 2013, 81% of Chinese Internet users accessed the web via Smartphones1. In recent years, with the rapid development of social media sites, users can connect with friends anytime anywhere through smartphone applications. Increasingly, people are interacting with others via social media, which are set to be an important channel for consumers to have access to information of daily life, as well as messages promotional product and services.

According to the "Survey of consumers of the middle class of China" HKTDC, social media is one of the channels through which respondents share their consumer experience Sixty-three percent of respondents agree.: "I believe in the products recommended by people I follow on Weibo and WeChat and I am interested in giving them a try." Consumers in China rely on word-of-mouth. How marketers generate positive word of mouth for their products and services through social media in the consumer community of friends is an important part for business promotion and marketing.


Social media marketing in China

More and more companies have added features to "share" their websites, allowing users to click and share their own Weibo the information about the company and its product page. For example, when a user believes his friends would be interested in a product or service, it may just tweet this piece of information as well as photos and a text description, without the need to write new content.

WeChat user experience 

WeChat is an instant messaging app4 Tencent launched in 2011 to provide the public platform, community of friends and push message functions. Users can add friends and follow public accounts they love choosing "shake", "search by phone number", "look around" or "QR code scanner". According to reports, the average monthly WeChat active users reached 360 million in 2013.
WeChat separates the public account into account subscription and service account. The goal is to establish new rules for messaging
Communication on group to minimize the disruption of followers. subscription account mainly provides news and information that meets the needs of general users. subscription account can send a daily message that appears in a separate folder, but users do not receive an alert. service account is used to provide services and is more appropriate for the bank and corporations in general. Restrictions on group messaging service account are stricter: one message is allowed monthly but followers will receive an alert. The push message in the chat list. Businesses can choose one of these two types of accounts to interact with their customers, depending on the nature of their products / services and human resources. more information http://wallblog.co.uk/2015/10/27/five-things-we-can-learn-from-chinese-digital-firms/
and here 

Marketing on Weibo

Over 10 major Chinese websites, including Tencent, Sina, Sohu and Netease currently provide Weibo (microblog or) social media service. At the end of 2013, China had 280 million users of Weibo, representing approximately 45.5% 2 of total Internet users. Weibo is a sharing of information, dissemination and acquisition Platform3 allowing any person or group selected by the user to read text messages of 140 characters, and access photos and videos etc. . The main features include a Weibo: share / outposts (70.1%), the search engine news / current affairs (69.5%) and post content (64.6%), etc.

Companies appear interesting content on Weibo in the hope that users actively tweet these messages to friends and raising the brand profile and awareness of user communities. Of course, how to attract users to read and tweeter these positions is the key.

http://china-market-research.blogspot.com/2016/04/china-outrage-over-viral-video.html
http://china-market-research.blogspot.com/2016/03/top-5-buzzs-posts-on-facebook-about.html

How to market fashion Brand in China

Last Thursday, Fashion’s collective, the fashion digital marketing reference has bring some informations about the digital strategy in China during its event « Cocktails & Conversations » that presented series of topics on adopting a global strategy for the chinese consummer.

Fashion’s collective, a company based in New York that focus on the learning of fashion and luxury brands that use digital marketing, has recently inaugurate its Shanghai office to welcome the brands that are looking for increasing their knowledges of marketing in China.

Social media in China are important

 source www.fashionchinaagency.com

The discusion has featured many topics about how to optimizate social medias and e-commerce strategies. Booker and Buchwald have also present 7 suggestions on the digital strategy for fashion and luxury brands.

Tips to market a a brand in China 

1. If you are not already on WeChat, do it. Booker has insist on the importance of this app that is realy efficient for doing digital marketing in China because she allows brands to win dividends when it’s used well. According to him, WeChat is working to be more efficient than Weibo in marketing. First of all, it’s not a newsfeed, as messages and shares wait that users open it and don’t dissapear if you travel for exemple. Besides, WeChat users are more reactive than in other social medias. They follow to be aware of the brands news, so you already know what they want. You will not spam them.
2. The luxury online trade is still young and in development. It’s a real succes in China, but according to Buchwald, many users prefere to buy luxury products directly in shops or with the help of mediators like in Taobao. The Chinese customer will take time to do some researches online but not for luxury goods. He recommands to the brands to focus on important details that will make the online buy esaier for chinese, with a quick and safe delivery, size informations, a quick website and accomodation for chinese payment methods.
3. « Mix-and-Match » is a popular editorial topic for chinese customers. Buchwald has precises they were ready to buy one or deux key investment pieces, and want to know how to associate them with their wardrobe.
4. The KOL’s (Key Opinion Leaders) are hard to hire but have an important promotional value. Booker has highlighted the benefits of being supported by a KOL on chinese social medias, and he doesn’t talk only about very notorious celebrities, but also notorious fashion bloggers. He notices that many of them are paid in function of the number of followers.
5. Both speakers have precized that the brands must constantly keep up with rapid changes. It’s possible that in ont year, the most used social platform doesn’t even exist today.
6. Some professionals believe that the goal of online branding is to have consumers continually recognize a brand. Others focus on integrating online branding with the overall brand experience of customers in relation to a company, product, or other branded entity. From this perspective, brand recognition is viewed as one component among many, such as brand differentiation (from competitors) and the "Collaboration Age" brand dialog facilitated by Internet and mobile communications. Website development is a key component of online branding as a website is used by companies and individuals to present products and services of a brand. Focusing on a website's appearance, functions, and company message to provide a positive experience to visitors is all part of online branding.Website development for online branding also includes utilizing a blog to generate content for readers interested in topics related to the brand. It has been both recommended and advised against to guest blog on other websites for the purpose of online branding.
7. Internation World of Mouth (IWOM) is one of the most valuable form of marketing, the one that consumers trust above all others and the one that is most likely to drive sales for a company. It’s using happy customers to promote a business. Its ai mis to provide customers with such an unbelievably amazing, life-affirming product or service that they can’t help but share their experience with firends, family, co-workers, and the random dude who sits at the bus stop every day with his exotic parrot.

 see also this video

Top News about Chinese Market

What s happen in China end of september 2015 ?

Check this 10 titles to understand the news in China

News for investors in China, Doug Young analyse the Chinese financial economy http://t.co/LZ0ZCpr9ZY #investment pic.twitter.com/rm6HtQ3lB1

— chinese tourist (@TouristChinese) 27 Septembre 2015

Digital marketing agency in China is so Complex, this infograph will help you to understand http://t.co/K91zt0SZ0z pic.twitter.com/BgIFHtkPtZ

— Marketing Insolite (@christianinsoli) 4 Septembre 2015

Australia's new prime minister has a plan to shake up the country's balancing act between the United States and China http://t.co/4J1h0kw795

— Foreign Policy (@ForeignPolicy) 25 Septembre 2015

In landmark commitment China announces cap-and-trade program to limit greenhouse emissions. http://t.co/TTLn8dYIKD pic.twitter.com/NQnI6UaoZo

— The Australian (@australian) 25 Septembre 2015

The first Agency focus on Chinese outbound tourist , it is us ! http://t.co/gtVrzORjs1 #tourism pic.twitter.com/PtipTk1LfV

— Olivier VEROT (@Olivierverot) 16 Juillet 2015

you will never guess which #fashion brands are the most dependent on Chinese consumers? http://t.co/xwZlPxF1mA #china pic.twitter.com/2yZSzOOBD7

— Marketing China (@marketing2china) 28 Août 2015

#Digital Agency Social media and Search engine based in #China Shanghai http://t.co/9EELAHMwrj pic.twitter.com/9rlelhDgd7

— Digital China Agency (@Weibospecialist) 17 Août 2015

Go behind the lens of the China State Visit to the White House → http://t.co/XWpB7LQpVi pic.twitter.com/YK9jXZUxzu

— The White House (@WhiteHouse) 27 Septembre 2015

Do you search a Digital #agency in #China specialized in SEO please check our page http://t.co/kBGUXnzsbo pic.twitter.com/InUJ2RpHyS

— Digital China Agency (@Weibospecialist) 6 Septembre 2015

Helicopter and metal market in China

After unveiling a helicopter version of its Pro Line Fusion avionics suite at Heli Expo in Orlando (Florida) in March, Rockwell Collins is heading for China and specifically the China Helicopter Exposition lounge whose third edition is about to opened in Tianjin on 9 September.
The US supplier confirms its will to find new platforms in the rotorcraft industry for this avionics, which was chosen so far to equip mainly business aircraft.

Main value :

• Aluminum was worth 1,622.50 dollars per tonne, against 1569.50 dollars.
• Lead was worth 1.685 dollars per ton, against 1687.50 dollars.
• Tin was worth 15,105 dollars per tonne, against 14,125 dollars.
• Nickel was worth 9825 dollars per ton, against 9955 dollars.
• Zinc was worth 1793 dollars per ton, against 1804 dollars.

Rockwell Collins

Rockwell Collins will present the Chinese living a demonstrator allowing vistors to "steal" on a helicopter equipped with the new avionics suite.
Pro Line Fusion includes graphical interfaces, intuitive icons and reconfigurable multi-function windows. It allows to reduce pilot workload to keep them focused on the task regardless of the flight conditions.
Note also that certification this summer by the FAA of the Pro Line Fusion biturboprop on the Beechcraft King Air 250 mark, Rockwell Collins, the first use of a touch screen at the PFD (primary flight display) of a commercial aircraft.
Prices of base metals traded on the London Metal Exchange (LME) have offered some respite, taking advantage of the closure of Chinese places to resume after plummeting last week.

First ballasted by disappointing economic indicators from China earlier this week, reviving concerns about the slowdown in the global economy and second largest base metal consumer in the world, the prices of industrial metals are then recovered slightly .

Investors were expecting a quiet week in the absence of Chinese operators, last week after trying for their nerves when the price of copper and aluminum had plunged to new lows in six years.

Chinese markets

Chinese markets were indeed closed Thursday and Friday because of the commemorations of the 70th anniversary of the Japanese surrender.

Yet "the basic metals market was more active than expected considering the absence of Chinese markets," noted analysts at Standard ICBC and the price of copper, nickel and aluminum in particular took the opportunity to recover. "It will be interesting to see how the markets react to China (the increase) and if the momentum can be maintained", they tempered, however.

The recovery remains fragile copper

Copper prices reached their highest level since Thursday August 11, 5314 in dollars per tonne. But the foundations for a sustainable recovery of the red metal have yet to strengthen.

"A rise in copper inventories suggests that physical demand for this metal is currently quite low," said Caroline Bain, an analyst at Capital Economics. At the end of August, copper stocks stored in the warehouses of LME soared to their highest level in a year and a half, to 371,000 tons.

Digital Agency in China Shanghai
Toute l'équipe de Gentlemen vous souhaite une bonne année 2015 ! Si vous souhaitez une belle petite vidéo , n'hésitez pas à nous droper un petit mail. ;-) ou la partager .
Posted by Marketing Chine on 2015年1月4日

Slowdown of China 

Moreover, the slowdown in the real estate sector continues to weigh on copper, according to several analysts, although they expect that the measures taken by the Chinese government to stimulate the economy are beginning to have the effect on the demand for this metal.
Finally, with only 32,000 tons of production "lost" in August, the copper production on disturbances are actually rarer last month compared to July where supply in Zambia, Chile was particularly slow, according to Barclays.

Aluminium in China

Aluminum remains ballasted by a supply glut The price of aluminum rose Thursday to their highest level since the end of July, to 1,641 dollars per tonne while operators cautiously returning to the market.
These days trade volumes have increased and exceeded the average of the past year, while prices stabilized and gained ground as Leon Westgate, an analyst at Standard ICBC.
But the market remains oversupplied and this should continue to weigh down short-term courses while global demand has increased. "Before it becomes clear that producers will decrease their production, a significant rise in price of gold seems unlikely," concluded Ms. Bain. In turn, the price of lead reached 1.744 dollars per ton Wednesday, its highest level in almost two weeks. The price of tin and zinc are mounted at a maximum since mid-August, respectively 15,365 dollars per tonne and dollars per tonne 1842.
On the LME, copper tonne for delivery in three months traded at 5.161 dollars Friday at 12:20 GMT, against 5086.50 dollars the previous Friday at 11:15 GMT.
read also
http://china-market-research.blogspot.com/2015/08/tcl-on-comeback-trail-with-samsung.html
http://china-market-research.blogspot.com/2015/07/microns-decision-to-discourage-buyout.html

How Starbucks is different in China http://t.co/0SQbMrpMyy

— Focus Group China (@FocusChinagroup) 4 Septembre 2015

Digital Marketing, what are the real challenges of companies in China ?

Digital Marketing Barometer 2015 ". This study, conducted among 300 managers and marketing managers, focused on the following topics: How to optimize your digital campaigns? How to improve your mobile marketing initiatives? How to measure the effectiveness of your cross-channel actions? How to make your digital transformation? Invited to share their experiences, advertisers 3 sectors of very different activities spoke for more than an hour ...

what are the futur trends ? 

Board Director at Atwim, drew a picture of future trends: Part increasingly significant budget allocated to digital marketing; Mobile applications very popular with more than one third of respondents claiming to devote the budget; Atwim The Email Marketing and short message is dead in China.
Wechat is the top levers privileges acquisition; Improved customer insight through data. According to the study, two thirds of respondents are considering the data as a tool to improve customer knowledge.
The study also found that the "customer journey" becomes essential to optimize every stage and interaction provided of course to put the customer at the center of its marketing strategy. Another change, the digital no longer appears only as a vector of acquisition, it also strengthens the image of the brand explain this SEO Agency in Shanghai 

The data, centerpiece with Sohu

Faced with the proliferation of digital channels and the explosion of data sources, companies sometimes have trouble measuring the effectiveness of their digital strategy. Indeed, it remains difficult to analyze, it is the interdependencies between the different channels. According to the barometer Digital Marketing, only one third of respondents have already aggregated the internal company data with external data.

Get more exposure and more Fans on Social media is the Challenge in China !

For if this pool of data is exponential, it represents a tremendous opportunity for marketers on both a business plan and in terms of customer knowledge. For a pure player like atwim, the organization is simplified. Ombline Coriolis, Global Head of Media at alibaba, said that "data is a masterpiece" and that "the external data is now integrated." As for traditional structures, it is still complicated. CRM and Internet Director of Club Med World group, is hoping a quick rapprochement between IT and marketing and personalization of off and online marketing operations. It also wants to offer more human through a mobile application and a bracelet connected with a logic customization, the bracelet is already a known object by customers of Club Med in China . Ditto for the main target which itself the goal of becoming ever more powerful and more agile and in step with the times. Today, Vincent , Marketing and Client Management in China in the company L'Oreal wants better use of the data to obtain a more accurate sequential work but also bring more attention to the human.

Digital Marketing, global communication online

What is really Digital marketing ... according to Wikipedia is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert client . The key target is to promote brands, build preference and increase sales through various forms of digital media and tools. It is embodied by an extensive selection of service, product and brand marketing strategy , which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio, and internet(in CHina)



Digital marketing concepts and practice are evolving tremendously among several industries, especially by the leading companies among each industry utilizing the mass reach of digital tools and social media platforms, benefiting from the possibility to create individually tailored approach that can achieved at a very productive cost
Digital marketing includes Internet marketing techniques, such as search engine optimization (SEO), on baidu in China search engine marketing (SEM) , content marketing, influencer marketing, content automation, campaign marketing and e-commerce marketing. It also extends to non-Internet channels that provide digital media, such as mobile phones (both SMS and MMS), callback and on-hold mobile ring tones, social media marketing,e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media

https://en.wikipedia.org/wiki/Digital_marketing

Go mobile in China 

The mobile audience poised to outperform the web Besides the data, cross-channel has a real added value for the business, it helps to understand how your customers interact with your brand and maximizes the impact of your marketing actions. At Tencent, cross-channel is present and many levers are operated. The push banner within the customer safe spaces is what works best. Obviously, email marketing, SMS and targeting are also widely used. In addition, mail remains a vital lever for powerful and outgoing calls. Wechat, whose average Chinese customer age is 20 to 35 years, promotes as mobile communication, customers are essentially of mobile users.


Moreover, according to ibrands invested 72% in the mobile App In 30% of the mobile web and web in 2015.

Although awareness is done widely felt, the mobile channel is still underexploited by traditional companies. Yet the study of chinese insurance published in January 2015 revealed that 4 times more smartphones were sold than PCs in 2014 and the mobile audience is about to exceed that of the web. Of course, Jack Ma ensures they work there and that 30% of marketing expenditures are already devoted to mobile.

Conclusion :  Marketers in china know that today's technology offers a tremendous opportunity to measure his actions. Nevertheless, the digital transformation may seem even harder to implement. Indeed, a lot of data to be analyzed and businesses do not always have the internal expertise to carry only this type of project. In addition, the mobile forces us to think of new services and experiences, in fact, offer a mobile quality of experience for its users has become essential. Finally, the customer has become volatile, it is necessary to follow the user lifecycle and understand how to strengthen the synergy between the various existing levers.


For, to bring value, usefulness, the company must know the needs and expectations of its consumers to respond, or do better

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