Double 11 in China, trends in 2021

 This year's Double 11 store festival, China's biggest online shopping event, got off to a good start with great enthusiasm from consumers, with e-commerce platforms reporting strong initial sales and authorities ferring in high-speed trains. for transporter of goods.

While the recent COVID-19 outbreaks have dampened some consumer activity across the country, the early onset of the annual shopping spree, which typically falls on November 11, typically consumes November 11, with evidence. Chinese and offered a much needed boost to consumption, a key driver of growth.

In an effort to boost sales, e-commerce platforms kicked off the event on Sunday evening.

On JD.com, more than 190 million items were sold in just four hours after launching its Double 11 shopping festival campaign on Sunday at 8 p.m., according to the platform.

Highlighting the accumulated effectiveness, about 2 hours after the official start, over one million Chinese consumers received the products they purchased from JD.com.

Sales of many products on the platform exceeded last year. For example, home appliance sales in the first hour exceeded all-day sales and neither last cosme sales. the level of a day of last year in just four hours.

Alibaba Group's Tmall also experienced a similar boom: just an hour after the e-commerce platform launched its Double 11 campaign, more than 2,600 brands saw their sales exceed first-time sales, according to the year’s statement. by the platform.

If the statistics remain limited, the great enthusiasm of consumers is also palpable. The subject of Double 11 topped the social rankings of Chinese networks Monday morning, with the hashtag "pay the account due" plus Weibo.

Beijing resident Sun Qi told the Global Times on Monday that she purchased 17 products from Alibaba's Taobao this year, mostly clothing and basic necessities. 13.

Sun said the discounts and gift packages offered on Taobao for the VIP customers are relatively larger this year, so his basket for this year's Double 11 will also be much larger than last year.

Another Beijing-based consumer named Zhang told the Global Times that "the Double 11 shopping festival is relatively long and there is always something to buy during this time."

top article this week. 

1. http://www.fxstat.com/en/user/profile/muhammadzaid-263226/blog/36277374-Shopping-festival-in-China-will-start-soon
2. https://marketresearchtab.com/2021/11/06/use-digital-to-export-in-china-easy-and-possible/
3. https://www.digitallyprior.com/2021/11/the-health-market-in-china-is-boosted.html
4. https://www.nowourtimes.com/top-shopping-tips-for-tmall-luxury-pavillon-at-black-friday/
5. https://goodnewstories.com/2021/11/the-cosmetics-survey-in-china-what-does-it-mean-for-us/
6. https://mymoodstation.com/tmall-and-alibaba-the-best-place-to-shop-in-china/

China Top Market opportunites by Simon Hopes

 The topic of how to market and sell to organizations situated in China is one that is discussed interminably by unfamiliar organizations trying to benefit from the colossal capability of the nation.

Marketing to Chinese Businesses 

Perspectives communicated by financial specialists professing to know the mystery of achievement in China fluctuate fiercely, from those (by and large newcomers) who state that showcasing and selling in China is 'much the same as home' through to those (typically those with in any event a few years' involvement with China) who misrepresent the novel idea of Chinese business and Chinese individuals so much that selling in China seems like a difficulty. Actually these two positions are both similarly vulgar and erroneous

read more http://facebookhitlist.com/profiles/blogs/marketing-and-selling-to-chinese-businesses 

by Simon Hopes 

China Omni-channel Ecommerce

Another hot market for unfamiliar extension is China, with almost 1.4 billion purchasers who are well informed, progressively prosperous and insatiable for American items. To please Chinese customers, U.S. retailers can make it simple and advantageous to shop anyplace and whenever. Retailers need a cross-fringe system upheld by applicable omnichannel showcasing to acknowledge ecommerce accomplishment in China.

https://www.patreon.com/posts/china-omni-44324099

Why U.S. Retailers are Extending to China

Interview of the founder of Path2inspiration

Today we are interviewing the founder of Path2inspiration that will explain about his new book. 

Could you please introduce yourself ?

My name is Sebastien, a few years ago I finally decided to follow my calling in life. 
It lead me to finally create my website www.path2inspiration.com

What project are you working on this days ?

I am working on the promotion of my short ebook on meditation. 

“The lazy way to get your zen on”

Can you tell us more about this book ?

This book is original and entertaining. I wanted to make something unique yet simple to help people understand that meditation, is supposed to be fun and not a chore.

With the help of the illustrations, the Supermonk and my words, I think I managed to put together a pretty good book.
The book on Amazon 

Why this subject ?

Meditation has made my life so much better. 12 years ago, during a dark time of my life, I spent 3 months in a meditation center in Chiang mai, Thailand. 

That time was so crucial and essential in my life. It basically saved me from myself and I have been meditating (almost) everyday ever since. 

I know the power of the mind. Meditation is a “skill”, a “tool” that anybody can hone. If only more people would meditate, the world would be even more beautiful than it already is.

Of course there are tragedies and horrors, meditation is not an escape. Meditation helps you to see the good and beauty and help you understand what you have been taken for granted. That’s priceless.

What makes you excited in your work ?

Planting a seed in a person’s psyche and see them blossom over time. Through my written words, my spoken words, my videos, my stories, podcast, anything goes, as long as I can plant a seed in a person’s heart for them to see their potential.

How can it change people’s lives ?

It will free them of the shackles of circumstances and conditioning. It will help them finally understand what it really means to have joy, to have peace and to care for oneself.

Where do you see yourself in five years ?

 Doing more of what I am doing now. Bigger and better. More videos, a show on Netflix, more and more books for the young and for the not-so-young while always making meditation more accessible to the masses.

path2inspiration

Hermès VIP Experience for Chinese Clients

Faced with an increasingly saturated market and a turbulent economic state in China, many luxury brands are seeking to release their marketing resources for residents of second and third tier cities. This includes the prestigious luxury house Hermes. On July 19, the brand launched a WeChat mini program, showcasing its expertise to new Xiamen fans.

Hermès 

This is a strategic move, from the choice of location. Located on the coast, Xiamen has been designated as one of the special economic zones of the country. It has become a shopping center for luxury lovers

WeChat Mini program

Enter the latest WeChat Mini program, named Hermès au travail, which is a digital tool enabling consumers to register for an exclusive Hermès event from July 26th to 30th. At the event, fans can have a behind-the-scenes glimpse. At Hermès, the products are handmade and give a rare insight into the transformation of an idea into a real product. The event takes place inside the brand's store, in the Wan Xiang shopping mall, a premier destination for luxury shopping with more than 30 leading brands.

The mini-program offers customers an overview of Hermès' know-how, but it's also an interactive game in which fans can guess the tools used to make their scarves and their iconic handbags. By selecting several tools and reading their use, fans can conceptualize the work needed to make the product. For example, producing 30 colors of a print can take up to 600 hours of work. Once both answers are correct, the customer receives a badge to "prove" their knowledge and potential to become a craftsman. Meanwhile, customers can also register to view a free documentary produced by Frédéric Laffont during the event. The film presents some of the global artisans and techniques they use to make Hermes products.



After four days of publication, the ticket garnered 8,959 page views and more than 41 likes. Last May, Hermes organized an ephemeral two-day flash sale store at Shanghai's Cha House for its fragrance. WeChat was the digital resource for directing visitors to offline events. Both events strengthened the brand's promise to Chinese consumers and continued to offer engaging and informative in-person experiences designed by Hermes.

Given the above, it seems that the new digital strategy Hermes works. In the latest release of its second-quarter results, Hermes announced double-digit sales growth, thanks in part to China.

Read also Marketing strategy in Luxury in China 

What you should know about the Ecommerce in China?

If you want to sell your products in China, e-commerce remains a very effective solution. Different choices are available to you. The first solution is to create a site of your brand in Mandarin that is referenced on Baidu. The other option is to sell your products via Chinese e-commerce platforms. You have to choose between the two giants: Tmall or JD.com.

The e-commerce market in China

 

The e-commerce market in China has surpassed that of the United States a long time ago. The broad economic development of China has undergone many changes in China's cities. Their inhabitants saw their purchasing power increase, which also influenced their consumption habits. Since the country has become more and more modern, the lives of the Chinese have become highly digitized. They have increasingly turned to e-commerce to make their purchases. In addition, delivery services are very fast. The choice and the prices are also more interesting. It is a great way for the Chinese to shop efficiently without wasting time in the store. Their schedule is too busy for that! They are also addicted to their smartphones. They spend a lot of time on their apps and would like to check the authenticity of a product on the internet before they buy it.

The Chinese Consumption Behaviors 

The consumption pattern of the Chinese has changed completely in recent years, they are more aware of the quality of what they acquire as a product, whether they have offline (store) or online (e-commerce platforms), with strong growth of online purchases that reach the 390 billion of expenses in a year! The Chinese are more and more connected and do not hesitate to fill their baskets "blinds" online, it is estimated that these expenditures will increase to $ 950 billion in 2018. One of the most obvious reasons is the increase in the average salary of the Chinese, of course, the purchasing power increases, the purchases are made more and more via virtual blinds, the Chinese consume more: what increases the Chinese e-commerce market enormously.

Dairy Market in China

According to Mintel economic analyst, Chinese consumers prefer imported (43%) domestic dairy products (34%). Even among those who trust local dairy products, they prefer imported dairy products at 32%.

 

The findings can be found in Mintel's latest report on trends in milk consumption - China, which shows that China lags behind other countries in terms of per capita consumption of dairy products.

Mintel expects the Chinese dairy market to grow 6.6 percent a year and reach $ 76 billion by 2022.

China is Fonterra's largest market, consuming a quarter of the milk it produces, with $ 3.4 billion in sales last year. Nearly $ 300 million of its profits in 2017 came from all its relations with China.

• The lifestyle of the ultra-rich Chinese is incredible!
• Clothes market in China
• Pay for Safety new Trend in China

 

 

Clothes market in China

Chinese consumers are very easy to serve in terms of needs. They are very excited about foreign brands due to the large selection of branded brands and new and famous brands.

Younger generations of Chinese do not differ from the younger generation of the West. They can use different social media platforms, but they follow a similar formula when shopping. For example, Chinese births after 90 years buy all the clothes online, because they can make a purchase decision without any help from someone else. But the generation of the 1980s would not believe physical stores more than online shops, because they tried to try clothes and not only see them on models.

Foreign Brands in China

Previously, the Chinese went to the local shops or even to the fake markets to buy clothes because they were the options they had. Gradually, larger brands such as H & M, Zara and Uniqlo established physical stores in China. Today, you will not find any Chinese people who go to local shops or "fake markets" and buy clothes because many foreign brands such as H & M and Uniqlo stand out equally.Even if wealthy Chinese appreciate more top brands like Gucci, LV and Hugo Boss, many people can not buy this outfit and look for cheaper brands.

Overview of the Chinese Legal Market

The second largest economy in the world offers unlimited potential. But restrictions on business work are among the many obstacles to sharing China's success. Chinese companies are developing their investments abroad, UK-based international law firms are turning more and more to the country of the Dragon. A campaign against corruption led by the authorities of the People's Republic of China (PRC) creates new business opportunities for lawyers, foreigners and locals. But in this economy and rapid growth, the pressure on fees and bureaucracy means it's a challenge to make a profit.
source Lagazette

Business in China 

For Western lawyers and other businesses, the size of the world's second-largest economy, worth $ 8.2 billion, and its rate of expansion are sufficient. Growth may slow, but this year, still more than four times faster than the United States, against a slight contraction of the economy of the euro area, according to the estimates of the Organization for Economic Cooperation and Development.


Top lawyer Company who spearheaded the company's expansion into the PRC, said,

"You can not turn your back on China, you need to determine how you can expand the opportunities this market can offer. Until recently, law firms' work was focused on direct investment (DDI) in China, but this is changing. Matthew Townsend, founding member of the China Law Institute, says: "foreign legal services. foreign investments.

+27% for the law Market in China 

While FDI in China fell in 2012 for the first time since 2009, Chinese direct investment abroad rose 28.6 percent to $ 77.2 billion, according to the Chinese Ministry of Commerce. This is mainly the result of Chinese investors regarding global mergers and acquisitions opportunities using Chinese government funds.

David Dali Liu, director of Jun He, one of China's leading law firms with Zhong Lun and Fangda, predicts that this Chinese capital export for mergers and acquisitions in Europe, South America, Australia and countries like Russia and Uzbekistan. others will support strong domestic consumption in the short and medium term in a country of 1.3 billion people. "We are moving from" made in China "to" made for China, "he says.

While the emphasis is on no longer serving international clients investing in the country than advising Chinese banks and companies, few companies can stay at a distance from the Chinese market. Townsend says, "Chinese companies operate in different ways, and having people on the ground allows law firms to be close to their clients and meet face to face. While large companies, including Clyde & Co, Eversheds and Berwin Leighton Paisner (BLP), offices in Beijing or Shanghai, or both, independent law firms are building reference networks with law firms. Chinese lawyers.

See how to Market a Law FIrm in China http://u88f.com/guide-to-market-a-law-business-in-china/

China' Education Market

China education

China education is the largest education system in the world. On June 2017, there were 9.4 million students taking the National Higher Education Entrance Examination (Gao Kao) in China. Investment in education accounts for about 4% of total GDP in China. In 1986, the Chinese government passed a compulsory education law, making nine years of education mandatory for all Chinese children. Today, the Ministry of Education estimates that above 99 percent of the school-age children have received universal nine-year basic education. On March 2017, Ministry of Education of the People's Republic of China announced a total of 442,773 international students were studying in China in 2016. International students have enrolled in over 829 higher education institutions in China.

 China is improving the quality of education

 

China has a long history of providing education to international students studying in high schools and universities in China. Over the past few years, the number of international students who study abroad in China has significantly increased every year. The higher education sector has growth as well. China has increased the proportion of its college-age population in higher education to over 20 percent now from 1.4 percent in 1978. At the same time, China is improving the quality of education through a major effort at school curriculum reform. In addition to these figures according to ICEF Monitor, almost half of a Chinese 20 year old’s per capita consumption is spent on education, to put this into perspective for an American this is less than a quarter. These expenditures are significant and set to continue to rise with the burgeoning Chinese middle class, particularly on the east coast of the country.

More Private school, opening in 2018

The growing market is for local Chinese families who want the best high quality overseas experience for their children, but in Shanghai. So, I think the development in the coming years will much more be [in the form of] bilingual schools,” says Gerard MacMahon, the Master of Wellington College, an international school that was formed from a partnership between the renowned private school Wellington College in England and Shanghai Lujiazui Group, which owns the property the school is situated on. Wellington College and Shanghai Lujiazui Group also have a private school, opening in 2018, that offers a bilingual education specifically designed for Chinese families. These bilingual private schools (Category II) will continue to grow in Shanghai to meet the rising demand for high quality Western education by local affluent families.

Read also:

• The Future of the Education in China 

•  What are the most efficient Marketing Strategy in China?

•  Digital Startups are expanding in China 

The wine market in China

Overview of Wine Market in China 

 In fact, Chinese customers like to drink wine. The educated and sophisticated Chinese middle class does not hesitate when she wants to buy a drink, she is ready to spend more than $ 300 for a bottle of wine. Since the Chinese economy is coming out of its recent mess, wine consumption is increasing. Not only does per capita consumption increase, but the way in which the Chinese drink wine changes. Consumers are also concentrated in several major cities of the country such as Beijing, Guangzhou, Shanghai and Shenzhen.

The wine market in China is taking a new level 

The wine market in China is taking a new level. The rise of the Chinese middle class and the growth of internal growth have allowed people to develop new needs. China imported $ 1.77 billion worth of wine in the first nine months of 2016, an increase of 19.1% year-on-year. These social and economic changes have allowed the wine market to see its consumption at the top. China is becoming the largest importer of wine, with more than $ 2 billion.

The biggest wine exporters to China  

In a few years, China has become the fourth largest market in the world. The biggest wine exporters to China are France, Chile and Aussies. China, the largest population in the world, with a good perspective for international wine producers, appears as the promised land. Now, the most important thing is to find the right way to lead people.

Read also:

• Social Media Marketing in China

•  What are the most efficient Marketing Strategy in China?

•  The Future of the Education in China

Top Wechat Marketing Strategies

Top 8 Promotion Strategies on WeChat

These days, everybody who knows China and how to work together in this nation will reveal to you that web-based social networking stages like Tencent's WeChat are the future with regards to showcasing systems. Truth be told, in view of this system, each little organization utilizing WeChat has turned into a genuine contender. Since they can focus on a colossal rate of the populace. There are more than 300 million individuals utilizing WeChat, an immense number of potential shoppers.

Free Gifts Get Enormous Attention

At present, promoting is changing into a more perplexing and progressively crucial instrument of connecting with shoppers. There has been a discernible outlook change with the ascent for goodness' sake on the web and portable. In this way, some particular and strange advancement crusades tend to assume a more noteworthy part in advancement than other average techniques.

Identification Of Target Market

Your organization has a sellable item or administration. You have as of now made an open record on WeChat. Presently, ample opportunity has already past to get this show on the road. Presently you need to commit a lot of time and assets to recognize the objective markets. This will help you expand the promoting and business ROIs. Your business has to comprehend what records and gatherings might be possibly keen on the offerings. Presently, you need to recognize your intended interest group and afterward to pick the privilege WeChat advancement system. The most ideal approach to do this is to employ an advanced promoting organization that is found and is working in China.

Run Smart Campaigns

You must be prepared to act rapidly if opportunity thumps at your entryways. You may draw more individuals into tailing you on WeChat on the off chance that you run a glimmer deal battle. The quantity of the items offered at a significant huge markdown is normally restricted. As far as possible and limited accessibility overwhelm purchasers into purchasing on motivation. This WeChat advancement procedure permits you to acquire a considerable measure of new clients and furthermore devotees on WeChat as these satisfied individuals will check your QR code and afterward tail you on WeChat

Smart QR Code

The most critical WeChat advancement technique is to make your organization's QR code effectively discoverable. Examining QR code is the most ideal approach to be found on WeChat. Your QR code ought to be reasonable with the goal that clients can check it on the application. Making your organization's QR code on WeChat more customized is a capable approach to draw in more clients. You can pick the style for your QR code from an awesome assortment of topics. They extend from the great topics to more surprising ones.

 

  Socialize With Admins of Other accounts

You can advance your WeChat account by banding together with other WeChat account proprietors that have an expansive number of devotees. Records of numerous chic brands and superstars have a great deal of fans. This will permit your business to be introduced to people in general for assessment. As indicated by a review finished by Bomoda, such brands as Dior, Gucci, and Louis Vuitton are the best extravagance design marks in China which created the most astounding key supposition pioneer (KOL) engagement.

Target Communities with individuals

You know your intended interest group and ceaselessly support associations with them.

Consequently, you may effectively discover in which groups your imminent customers love to hang out. At that point you have to begin a fascinating discussion with individuals in an assortment of groups on WeChat. You can interface with people and their gatherings in a similar group. Such a consolidated approach would be the best WeChat advancement strategy.Therefore, you ought to seize the open door and dispatch extraordinary advancement battles for countless, alluring them to tail you on WeChat. You may likewise offer them your participation and dependability programs in such discussions.

Utilize Other Social Media Options

You need to recognize which channels of web correspondence your intended interest group employments. Where are your forthcoming clients more dynamic? What stage they like increasingly and invest the most energy in? Subsequent to distinguishing them, limit your look: now you have to acknowledge which of these systems are conveying the most for your business. In light of the consequences of your examination, you can choose where you ought to do the showcasing of your items to Chinese clients. Likely, you will pick one or few of these renowned stages, for example, Weibo, QZone, QQ, Weixin, and Pengyou.

Generate Valuable Content

The adequacy of online networking is associated with the inborn craving of clients to impart substance to companions and the world. Thus, you should concentrate on the force of this longing with regards to making content for your WeChat account. You require a substance that stimulates a peruser's interest and draws them into perusing more. 

Top Wechat Articles & Ressources : 

• https://www.wechat.com/en/
• Maximize Social Media 
• Wechat Guide 2017
• What is Wechat
• Wechat Marketing & Advertising
• wikipedia

Tips to Develop the top 100 cities in China

Brands are familiar with the Asian power markets of Hong Kong, Tokyo, Seoul, Shanghai and Beijing. However, as profit margins shrink in these key markets, retailers are turning to the less well-known Tier II Chinese markets to take advantage of double-digit growth.



The Tier I cities of China such as Beijing, Shanghai, Guangzhou and Shenzhen have developed economies and have become familiar names in the West, especially after the 2008 Olympic Games and the 2010 World Expo. Small, on the other hand, are much less understood by the Western world. It is these rapidly developing metropolis that will drive China's growth in the coming decades. Here are 5 keys to succeeding in these flourishing retail markets.

1. China's Distribution market Situation 

China's retail sector has contributed significantly to overall GDP growth, especially in recent years. In some markets, such as Chengdu, the growth of retail trade has even seen rates higher than that of general GDP. The city is showing a new class of consumer who wants the latest in fashion and household goods.

China's retail market is the second largest in the world, with only the United States selling more dollars. According to China Daily, retailers have scored US $ 3.87 trillion with China retail sales shooting up 13.1% from 2012. Level II cities make up larger shares of that amount as growth In Tier I cities decelerate to the lower half.

International retailers are finding attractive markets outside of Tier I cities. With available revenues increasing at much faster rates in Tier II cities, Chinese consumers in these markets eagerly snatch western brands and luxury goods.

Digital in China ! 

When surveying customers at their largest outlets in Shanghai and Hong Kong, national and multinational retailers are discovering that a growing share of sales comes from wealthy visitors from smaller cities. Retailers now see the need to establish a presence on line via Digital Marketing in smaller cities to serve the nouveau riche distributed throughout China.
See more information about Digital in China

2. Understanding the local market 

A retail brand will be directly associated with its location and selection of projects within a Chinese market. As in any part of the world, a carefully selected location will be needed to maximize potential and success in a new city.

Tier II China may present unique challenges when it comes to the selection of sight. The main locations can be very difficult to identify without the help of a local presence or consulting firm. Brands should be careful in selecting real estate partners who not only have the knowledge of the market but also the interests of retailers in mind. Steps to ensure the agent is on your side include confirming which developers work and which side pays the agency fee. International developers including Daxueconsulting  as well as local developers like China Resources Land have considerable experience working with foreign brands on their projects throughout China.

Check at this Report about food in China

They will provide professional management and service and reduce the risk of a smaller owner leaving the business. Smaller homeowners are also known for selling busy stores, often forcing the current tenant. Trademarks should be ready to sign contracts in Chinese and understand contractual obligations and evictions are handled differently from market to market.

3. Think, learn, and react locally

The perception of the brand in China is paramount for retail success. Chinese consumers put a lot of weight on how the use of a particular brand will be perceived in their social circles before making a purchase; Price is of secondary importance.



This is good news for luxury brands; Occasionally, Chinese shoppers will see their shop windows and buy entire cabinets without looking at the price. But what about the small international brands that want to jump to the Chinese market?

1. Use Baidu Instead of Google 
2. Use Wechat Facebook
3. and Use Weibo instead of Twitter

Smaller retailers need to be realistic about their brand's market knowledge. They may have to invest in large advertising, marketing and social media campaigns before Chinese consumers begin to understand and accept them. Patience, creativity and commitment are fundamental to this whole process.

Brands in China Are Going the Digital Way for 2017

China's e-commerce is thriving in contemporary times. Every day about 150,000 new buyers from China join the million people already in the e-commerce business. According to trade analysts, this number soon doubled by the year 2020 an estimated $ 1.5tn. Future for brand development and online retailing seems to be brilliant with constant innovation in the e-commerce market in China.

Social Shopping in China

Most major brands in China are competing for leadership in the e-commerce industry in China. However the brands that integrate your business model with customer experience and co-creation attempts with consumers in the online and offline world will survive and reap the benefits. These brands not only create a niche for themselves, but will outperform their competitors and become the key player in the dynamic world of e-commerce in China.

source : http://www.aucmahitech.com/brands-in-china-are-going-the-digital-way-and-investing-heavily-in-the-e-commerce-market.html

Digital Marketing and E-Commerce in China

Digital marketing is on the rise in China. Digital and e-commerce hand making all the more successful. Most brands in China are pursuing digital marketing strategy in order to take over the e-commerce market and gain an edge over their competitors. Since Chinese children are technology experts and mostly online shopping, most brands and companies have understood that there is no better way than the Internet to capture the e-commerce market. Most brands in China are investing in the e-commerce market in China for the fact that they can reach one million consumers at one go.

5 articles you have to read about Chinese Market this week !

5 articles you have to read about Chinese Market this week ! 

Baidu is in Trouble 

China’s top internet search engine Baidu is facing abuse for hosting message boards containing pornography, libelous adverts and content for unlicensed nursing homes. The State Internet Information Office summoned Baidu executives for a grilling yesterday and ordered those to immediately take away the content. In addition, it purchased Internet regulators in Beijing, where Baidu is to be punished for the ongoing company.

http://www.chinameer.com/china-baidu-receive-strict-punishment.php

The most famous online Chinese celebrities

China has one of the most connected countries in the world with about ten times more Internet users than French population.

The concept of being an online celebrity and earning huge amount of revenue through Internet is widely known in western countries. For example, if we take YouTube there are self-made millionaires such as Michelle Phan, discovery of artists (Justin Bieber) or even comedians (Lilly Singh) or game players. However, for China it is pretty new and this phenomenon is becoming less and less unusual.

http://www.chinahush.com/2016/05/07/top-7-chinese-social-celebrities-kol/

China Beauty Expo: Focus on latest beauty trends of the Chinese market

The 21st edition of China Beauty Expo was held on 18-20 May 2016 in Shanghai and gathered both suppliers and brands on about 20,000 m2 in the Shanghai New International Exhibition Center. As far as suppliers are concerned, the show hosted more than 800 exhibitors with an increasing international participation. Regarding brands, the show revealed an increasing diversification of the skincare offering, the rise of the hair care category and, again, a strong interest for natural products.

http://www.premiumbeautynews.com/en/china-beauty-expo-focus-on-latest,9777

Indonesia Invest in Tourism with Chinese Travelers

Some people might have known that Indonesia and China has the connection on its history many years ago. As the result, that connection can still be seen in nowadays life. That might be one reason why the ministry of tourism is trying to take more than 2.1 million of Chinese people to come to travel to Indonesia.In some ways, this might be a little bit awkward since the ministry is trying to take as many Chinese tourists as possible. However, if you take a look at the chance and the fact that the historical background has a kind of connection, that makes it very possible.

http://www.8vxun.com/indonesia-invest-in-tourism-with-chinese-travelers/

Agency : best Practices on Chinese Social Media for Brand engagement ?

What are the best Practices on Chinese Social Media for Brand engagement ? 

There are several social media that are very used nowadays by Chinese people in order to share their life and opinion with friends or followers. As people spend many times on it, the traffic is important and it is paramount for organisations to be present on these places. Let’s see now how firms can increase their brand awareness, their sales, and their customer satisfaction thanks to social media.

Guide to Communicate on Chinese social Media

Social Media create links 

First of all as social media link Chinese people together it is a very powerful l tool to increase brand awareness, which indicate to companies about their popularity and brand image. Facebook is the most popular social media of the world and many companies have their own page in order to display some contents to “likers”. The “likes” amount gives an indication on the brand awareness. There is much solution to increase the “likes” numbers, on the first place it is very important to have a good community management by displaying contents that might interest likers and to answer each massages. It is also possible to run some “campaigns” in order to buy new likers, Facebook has a very good targeting tool allowing to target people through their age, gender, job, localisation, interest and many others characteristics. Then it is important to bet a CPC on each segment and optimize it in order to have a bigger bet on segment with a high Click Rate. On others social media such as twitter or Instagram the number of followers give an indication on the brand awareness too. Customers are very likely to contact the company through social Media as it is a very easy and intuitive way to get in touch with someone, a good interaction with customers may also increase the customer satisfaction as they know it is possible to fix issues easily. It is also possible to increase the awareness on brand for free by creating some buzz, indeed if a content such as photo or video is shared by many followers of the firm, this content will appear on followers’ friends newsfeed and so on. A media can become viral and increase the awareness and enhance the perception of a brand for free. The buzz can also be dangerous because some content criticising the firm can also be displayed by some users decreasing the good perception of the brand.

Digital Marketing Positionning ! 

Is your content strategy in China very corporate or is it a bit more casual? What your brand is sharing says as much about you as it does your Chinese audience., what is your Chinese community ?
 Is your voice representative of your brand in China, do you know the Chinese market ? If it is, then is that representative of the Chinese target you are trying to reach? If your tone is not appealing to your Chinese Audience, then it’s time to change it up. Though it’s important that your digital strategy of Chinese engagement be as unique as your branding, it’s also important not to stray from your off libe Marketing strategy .

Social media create quality traffic in China

Then as the traffic is growing on social media, many enterprises want to increase their sales via this acquisition channel. In order to reach customers, it is possible to display some advertisement on users’ newsfeed via acquisition campaign. wechat will display the ads if the click rate is high and also if CPC offered by the firm is high enough to be profitable. Having a good click rate become a very important stake, it is very important to adapt the message to the target in order to be performant. Indeed the most a message will be individualized, the most the user who will see it will be likely to click on the advertisement. It seems evident that the landing page have to respect the message displayed by the ads otherwise the click has no chance to be converted into a purchasing.

Digital Strategy in China

Let your corporate culture be your guide.

There are many mean to increase the click rate on some ads in China, one of them is to AB test two ads very similar with only one changing aspect and see after a consequent number of click which one is more efficient, continuously set up test is a good strategy because there are always some ways of improvement.

ROI on Social Media ? 

Moreover if a company in China display always the same ad it may be very successful at the beginning but users might be bored after a couple of months. Finally a good tracking is mandatory in order to have a good control on the ROI, indeed each campaign must have a specific URL in order to know which campaign bring the most of purchasing. This allows increasing the bet on CPC in order to display more an advertisement that brings purchase and to cut useless campaign. It is also a good thing to calculate the cost per lead in order to know how much one purchase cost. A relevant CPL must be targeted for each campaign as some buyer are more valuable than others, it also allows marketing officer to make a cross calculation to fix the bid on CPC. Lead can be different things according to companies’ objectives, it can be purchase, download (for apps), or registration (private sales).
Social Media are a very important tool for companies and the best behaviour is to be creative, analytic, vigilant and flexible.
Be Active on Social Media it is vital in China ! Check general feeds in your industry; for instance, at in Marketing agency , we monitor “social media marketing” to pick up a variety of posts that don’t mention our brand but are still valuable. This strategy reveals new conversations on wechat or weibo you may wish to take part in and enables you to establish new relationships in China. It’s also a great way to catch any issues (probleme VS online reputation ) before they become a potential prospects, this is China.

further readings:

1. http://chairmanmigo.com/top-13-advertising-agencies-in-shanghai/
2. http://www.seotick.net/search-engine-marketing/based-on-my-opinions-here-are-the-top-10-seo-companies-in-china.html
3. https://www.quora.com/Who-are-some-great-Digital-Agencies-in-China-Mainland-China-Hong-Kong#
4. http://seoagencychina.com/digital-agency-shanghai-china/
5. https://www.brandwatch.com/2014/11/9-best-practices-becoming-successful-social-brand/
6. https://www.salesforce.com/blog/2013/07/best-practices-social-media-engagement.html
7. http://ecommercechinaagency.com/digital-agency-china/
8. https://www.youtube.com/channel/UCl7mAGnY4jh4Ps8rhhh8XZg

China: Outrage over viral video

Chinese Social Media are shocking after this Video.
Kidnapping is a serious problem in China–and the Chinese people

Buzz on Chinese Social Media ! 

The most popular of numerous hashtags referring to the incident had accumulated over two billion viewings by Thursday afternoon on China‘s  Weibo — around 50 % more than the number of people in the world’s most populous country.

more information about Social Media in China
http://china-market-research.blogspot.com/2016/03/top-5-buzzs-posts-on-facebook-about.html
http://chinesetouristagency.com/social-media-agency-china-specialised-chinese-tourism/
https://www.hongkongfp.com/2016/04/07/video-outrage-over-on-camera-abduction-attempt-in-china/

Digital Marketing, what are the real challenges of companies in China ?

Digital Marketing Barometer 2015 ". This study, conducted among 300 managers and marketing managers, focused on the following topics: How to optimize your digital campaigns? How to improve your mobile marketing initiatives? How to measure the effectiveness of your cross-channel actions? How to make your digital transformation? Invited to share their experiences, advertisers 3 sectors of very different activities spoke for more than an hour ...

what are the futur trends ? 

Board Director at Atwim, drew a picture of future trends: Part increasingly significant budget allocated to digital marketing; Mobile applications very popular with more than one third of respondents claiming to devote the budget; Atwim The Email Marketing and short message is dead in China.
Wechat is the top levers privileges acquisition; Improved customer insight through data. According to the study, two thirds of respondents are considering the data as a tool to improve customer knowledge.
The study also found that the "customer journey" becomes essential to optimize every stage and interaction provided of course to put the customer at the center of its marketing strategy. Another change, the digital no longer appears only as a vector of acquisition, it also strengthens the image of the brand explain this SEO Agency in Shanghai 

The data, centerpiece with Sohu

Faced with the proliferation of digital channels and the explosion of data sources, companies sometimes have trouble measuring the effectiveness of their digital strategy. Indeed, it remains difficult to analyze, it is the interdependencies between the different channels. According to the barometer Digital Marketing, only one third of respondents have already aggregated the internal company data with external data.

Get more exposure and more Fans on Social media is the Challenge in China !

For if this pool of data is exponential, it represents a tremendous opportunity for marketers on both a business plan and in terms of customer knowledge. For a pure player like atwim, the organization is simplified. Ombline Coriolis, Global Head of Media at alibaba, said that "data is a masterpiece" and that "the external data is now integrated." As for traditional structures, it is still complicated. CRM and Internet Director of Club Med World group, is hoping a quick rapprochement between IT and marketing and personalization of off and online marketing operations. It also wants to offer more human through a mobile application and a bracelet connected with a logic customization, the bracelet is already a known object by customers of Club Med in China . Ditto for the main target which itself the goal of becoming ever more powerful and more agile and in step with the times. Today, Vincent , Marketing and Client Management in China in the company L'Oreal wants better use of the data to obtain a more accurate sequential work but also bring more attention to the human.

Digital Marketing, global communication online

What is really Digital marketing ... according to Wikipedia is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert client . The key target is to promote brands, build preference and increase sales through various forms of digital media and tools. It is embodied by an extensive selection of service, product and brand marketing strategy , which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio, and internet(in CHina)



Digital marketing concepts and practice are evolving tremendously among several industries, especially by the leading companies among each industry utilizing the mass reach of digital tools and social media platforms, benefiting from the possibility to create individually tailored approach that can achieved at a very productive cost
Digital marketing includes Internet marketing techniques, such as search engine optimization (SEO), on baidu in China search engine marketing (SEM) , content marketing, influencer marketing, content automation, campaign marketing and e-commerce marketing. It also extends to non-Internet channels that provide digital media, such as mobile phones (both SMS and MMS), callback and on-hold mobile ring tones, social media marketing,e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media

https://en.wikipedia.org/wiki/Digital_marketing

Go mobile in China 

The mobile audience poised to outperform the web Besides the data, cross-channel has a real added value for the business, it helps to understand how your customers interact with your brand and maximizes the impact of your marketing actions. At Tencent, cross-channel is present and many levers are operated. The push banner within the customer safe spaces is what works best. Obviously, email marketing, SMS and targeting are also widely used. In addition, mail remains a vital lever for powerful and outgoing calls. Wechat, whose average Chinese customer age is 20 to 35 years, promotes as mobile communication, customers are essentially of mobile users.


Moreover, according to ibrands invested 72% in the mobile App In 30% of the mobile web and web in 2015.

Although awareness is done widely felt, the mobile channel is still underexploited by traditional companies. Yet the study of chinese insurance published in January 2015 revealed that 4 times more smartphones were sold than PCs in 2014 and the mobile audience is about to exceed that of the web. Of course, Jack Ma ensures they work there and that 30% of marketing expenditures are already devoted to mobile.

Conclusion :  Marketers in china know that today's technology offers a tremendous opportunity to measure his actions. Nevertheless, the digital transformation may seem even harder to implement. Indeed, a lot of data to be analyzed and businesses do not always have the internal expertise to carry only this type of project. In addition, the mobile forces us to think of new services and experiences, in fact, offer a mobile quality of experience for its users has become essential. Finally, the customer has become volatile, it is necessary to follow the user lifecycle and understand how to strengthen the synergy between the various existing levers.


For, to bring value, usefulness, the company must know the needs and expectations of its consumers to respond, or do better

Please tell us what’s on your mind, such as article ideas, advertising queries, joining our team, criticisms and more

Chinese Automotive article

I'd like to share some news from China automotive industry, which you might be interested in.

1. FAW and Dongfeng appoints new chairmen

Today Dongfeng Auto announced that it's chairman Mr.Ping Xu will leave for FAW's chairman vacancy. Dongfeng's chairman position is now taken over by Zhu Yanfeng, former deputy secretary of the CPC (Communist Party of China) Jilin Provincial Committee. 
FAW and Dongfeng are among the Big-Four state giant auto manufacturers in China, the others are SAIC and Changan. source

2. Zotye to establish a new plant in Xiangyang, Hubei province SEO

On April 28th, Zotye Auto signed an agreement with Xiangyang municipal goverment to construct a new plant in Xiangyang. This new plant will have a capacity of 200,000 new-energy vehicles/year, totally investment will be 3.3 billion RMB(that's 532 million USD). The first phase project will start constructing since July 2015. 
Zotye is the first prviate company who received a license for manufacturing new energy vehicles.
see also that iworkinchina.wordpress.com/2015/05/06/google-vs-china-vs-seo/

3. Number of registered vehicles by 2014, sorted by provinces.

 

Province	Registered private passenger cars (millions)
Beijing	3.165
Tianjin	1.818
Hebei	5.425
Shanxi	2.55
Inner Mongolia	1.852
Liaoling	4.33
Jilin	1.4647
Shanghai	1.8343
Jiangsu	6.656
Anhui	2.051
Fujian	2.0997
Jiangxi	1.393
Shandong	7.632
Hunan	2.341
Guangdong	10.1306
Guangxi	2.6964
Chongqing	1.0801
Gansu	0.7326
Qinghai	0.2908
Ningxia	0.3992
Xinjiang	2.0862