China's home decor market

 China's home decor market offers many opportunities for producers and imports/exports. In the last decade, China's rising consumer consumption has transformed China's economy and society. China is a major producer of home decor and related consumer goods. China is far ahead of other countries in the world in terms of the growth of the market for goods and services. China's home decoration products are a large part.

Further reading

https://marketingtochina.com/strategic-guide-market-home-decor-brand-china/

China's home decor market and its decor furniture market offer many marketing opportunities. Consider the home decor furniture market. Statistics show that there were approximately 440 million households across all Chinese provinces, autonomous regions, or municipalities. The rising purchasing power of Chinese people has led to a boom in home decor products and the furniture market in China. According to the industry report, total home decor furniture sales by wholesalers or retailers exceeding a certain size grew 13.9% to Rmb227.30 trillion in 2014.

DIY Decor is fashion in CHina

DIY home decor is becoming a popular trend due to its freedom to be created by the consumers. It can be used in the living, dining, and bedroom areas, as well as in the study. The market of more than 4 trillion yuan is often described as "a huge cake that cannot be ignored".

Digitalization and the Internet are key to marketing DIY home decoration. In 2016, more than 1000 Chinese consumers were surveyed. Over 60% of respondents said that they would use the internet to buy products and services for their home decor.

The Chinese DIY furniture market has grown at double-digit rate and is expected to continue growing until 2010. This growth has been mainly concentrated in Shanghai, Beijing, Guangzhou and Zhejiang. Tianjin is the most populous city, with residents spending approximately 5% of their incomes on decoration and housing.

This is partly due to the increasing demand for soft decoration. People who live in cities are more likely than others to move around and spend more money on soft decoration such as handcrafted items, high-quality furniture, collectibles, etc. Younger customers are increasingly moving out of their homes and choosing lightweight, multifunctional furniture that is affordable are more popular. Because these areas are the most personal, installing one's own bathroom and kitchen fittings is a priority explain this blogger

As their quality increases and DIY services are still relatively unknown, smaller contractors can pose a threat for DIY businesses. Small contractors currently dominate 80% of the home decor market. They offer more flexibility than DIY stores which have rigid working hours and set schedules. DIY stores must reach out to local customers and increase awareness about their services to counter this trend.

China's home-decorating market

China's home-decorating market refers to interior decoration of private houses.

[Data source: qianzhan.com. Market scale for home-decorating in China]

The continuous increase in real estate sales as well as the Chinese economy have provided the foundation for the home-decorating industry to continue growing. In 2018, the market size was Y=2.23 trillion rmb. It is expected to grow to Y=2.59 billion rmb by 2020. Source 

 source: qianzhan.com. 

China's home-decoration market is driven by new homes. New home decoration contributes nearly 73% to the total revenue.

The biggest consumers in the home-decorating industry are the millennials. These are people who were born between the 80s and the 90s. They account for more than 60% of market revenue. The 70-year-olds are a significant consumer group with 16%. The remaining 22% are from other ages.

The growth of E-commerce home decorators

The Chinese E-commerce home decoration market has boomed in 2015. This has contributed to and intensified competition in the overall decoration market.

E-Commerce 

China's E-commerce home-decorating market reached Y=258.9 billion rmb in 2018, and experienced a 36% increase in its market size. It is still experiencing a bottleneck period, with a penetration rate of less than 5%. This is a relatively low rate compared to E-commerce markets like car-hailing platforms or online travel agencies, which have around 1/3 penetration rates.

China Hottest stories May 2021

Hottest Stories in China 

Content Marketing is the key to sell in China

In China, great connections and genuineness are indispensable in business. Content advertising furnishes an extraordinary chance to interface with clients, and to impart your business’ respectability and worth. Here’s the secret.

https://www.necrotixnetwork.net/content-marketing-is-the-key-to-sell-in-china/

Digital marketing in China

Targetting Chinese people

https://www.smartjobcourse.com/news/digital-strategies-to-target-chinese-consumers/

WeChat 

WeChat has become an application that is too amazing to even think about living without anybody in China. With Tencent steadily opening up the stage to promoters WeChat publicizing is turning into an incredible asset for organizations wanting to develop their advanced presence in China.

https://www.funcitydevelopers.com/how-to-develop-ads-on-wechat/

Why Tesla bet on China? 

China’s auto market has developed amazingly in the course of the most recent decade. Related business sectors, for example, the auto reseller’s exchange can without much of a stretch be avoided with regards to the spotlight, however, it’s a giant and profoundly amazing business sector by its own doing.

https://autotent.net/the-car-accessories-market-in-china/

Top reading this week Market China report

 

Top reading this week Market China report

Luxury Sectors Chinese Consumers Love Post COVID-19. The adoption of a healthier, minimalist lifestyle pushed consumers to embrace the Dieter Rams mantra: “Less, but better.” Instead of pursuing trends and the latest fashions, Chinese luxury shoppers want investment pieces. (Jing Daily)Chinese Tech Giants Going Global - JD ID 5 Years in Indonesia - Digital China Ep.45 with Leo Haryono

Chinese Tech Giants are going global. Let’s learn from JD’s experience in Indonesia in the past 5 years. Today my guest is Leo Haryono, CMO of JD ID. We are discussing Indonesian consumer trends, how what JD ID is doing in Indonesia is relevant to the China market, and what the company is planning for the future. (To watch click here)

The Chinese property bubble was a land bubble in private as well as business land in China. The marvel has seen normal lodging costs in the nation triple from 2005 to 2009, conceivably determined by both government arrangements and Chinese social attitudes. http://www.thecrowdvoice.com/chinas-real-estate-market.htm

Luxury Sectors Chinese Consumers Love Post COVID-19. The adoption of a healthier, minimalist lifestyle pushed consumers to embrace the Dieter Rams mantra: “Less, but better.” Instead of pursuing trends and the latest fashions, Chinese luxury shoppers want investment pieces. (Jing Daily)

What’s more, the pre-deals on Tmall

Because of the promoting publicity, pre-orders made up a major piece of the day. While the initial numbers were amazing, a year ago the organization said in excess of 27 million buys came by means of cell phones in the principal hour. That sum considers pre-orders made by clients

https://www.insomari-travel.com/how-to-hack-tmall-global/

About Tmall Brand promotion by Michel Jones

 Advertising on an e-trade platform like Tmall 

, it’s the important thing to be seen via way of means of your goal and to generate site visitors for your e-trade page. But, it could be very difficult to try this via way of means of yourself. Especially on a few e-trade structures as Tmall.This article is right here that will help you to apprehend higher a way to put it up for sale on Tmall. It could be a benefit of time for you.TMALL

https://micheljones171.medium.com/tmall-brand-promotion-e-commerce-agency-in-china-7d6632e73cfd

What is Tmall Worldwide? 

So, Tmall Worldwide is a sub-foundation of Tmall where global dealers sell imported items through cross-outskirt internet business.

Clients can get to Tmall Worldwide through both the Tmall and Taobao versatile applications; the logos and assignments are purple as Tmall Worldwide's authentic tones are dark and purple, though Tmall's primary tones are dark and red. Beneath, we mark the Tmall Worldwide passages on both the Tmall and Taobao applications.

When we click into the Tmall Worldwide segment, you will see that the textual style and foundation pictures are altogether purple. The Tmall Worldwide logo is purple, and its item pictures are set apart with a purple trim to separate them from non-imported things.

For worldwide shippers hoping to sell on Tmall Worldwide, it's imperative to comprehend the accompanying contrasts, which we spread out underneath. by Michel Jones 

 

https://www.apsense.com/article/tmall-taobao-ecommerce-frequently-asked-questions.html

How to win in China in 2021? 

Chinese customers’ preferences have additionally moved away from obviously marked merchandise for quality, freshness, and way of life. The examination acknowledged by Fortune Character Establishment shows that 39% of rich Chinese think the logo is not, at this point the need. “Specialty top of the line brands, just as bespoke items, are turning into the new driver of luxury utilization

http://www.techvital.net/tech-business/luxury-in-china-how-to-win-in-2021.html

China Top Market opportunites by Simon Hopes

 The topic of how to market and sell to organizations situated in China is one that is discussed interminably by unfamiliar organizations trying to benefit from the colossal capability of the nation.

Marketing to Chinese Businesses 

Perspectives communicated by financial specialists professing to know the mystery of achievement in China fluctuate fiercely, from those (by and large newcomers) who state that showcasing and selling in China is 'much the same as home' through to those (typically those with in any event a few years' involvement with China) who misrepresent the novel idea of Chinese business and Chinese individuals so much that selling in China seems like a difficulty. Actually these two positions are both similarly vulgar and erroneous

read more http://facebookhitlist.com/profiles/blogs/marketing-and-selling-to-chinese-businesses 

by Simon Hopes 

China Omni-channel Ecommerce

Another hot market for unfamiliar extension is China, with almost 1.4 billion purchasers who are well informed, progressively prosperous and insatiable for American items. To please Chinese customers, U.S. retailers can make it simple and advantageous to shop anyplace and whenever. Retailers need a cross-fringe system upheld by applicable omnichannel showcasing to acknowledge ecommerce accomplishment in China.

https://www.patreon.com/posts/china-omni-44324099

Why U.S. Retailers are Extending to China

China's bottled water market is led by Nongfu Spring

 

What is Nongfu Spring?

Nongfu Spring (农夫山泉) is a Chinese bottled water and beverage company headquartered in Zhejiang province. It is owned and chaired by founder Zhong Shanshan.

Founded in 1996, Nongfu had the biggest market share in China’s packaged drinking water market from 2012 to 2019, according to its prospectus, citing research by consulting firm Frost & Sullivan. It also makes tea and juice beverages.

The company recorded revenue of 24 billion yuan (US$3.4 billion) in 2019, up from 20.47 billion yuan a year earlier. Nongfu Spring recorded profit of 4.95 billion yuan in 2019, a 20.6% increase on its 3.61 billion yuan profit the previous year.

Recently, Nongfu Spring made an initial public offering on the Hong Kong Stock Exchange. The company raised approximately US $ 1 billion by valuing its IPO at HKD 21.50 / share, at the top of its IPO range.

Nongfu Spring is China's leading bottled water brand

There are no fixed best-bottled water brands in China as they change from year to year based on consumer preferences. In China, mineral water represents 91% of the bottled water market, while sparkling water has a share of 7% and flavored waters 2%.

Although there are no fixed brands, the local Nongfu Spring appears to continue to lead China’s bottled water through product innovation and channel optimization.

Nongfu currently has access to China’s top 10 fresh water spots and supplies 29% of the market.

China’s bottled water market is growing rapidly

According to The Economist, China has seen average annual consumption of bottled water increase from 41 liters in 2014 to 59 liters in 2019. Revenue in the Bottled Water segment amounts to US$53,337m in 2020. Market insiders indicate that bottled drinking water businesses will continue to grow in China in the future.

The growing awareness of health problems and the prevention of waterborne diseases among Chinese consumers has led to the continued growth of the sale of bottled drinking water in China. As Chinese consumers are more sensitive to food and beverages, bottled water is now a common daily drink for seniors and young people in China.

More and more Chinese consumers are adopting a more active and healthier lifestyle. Nowadays, most Chinese consumers consider bottled water the best health drink among other alternatives.

Nongfu Spring has a stock market debut

Chinese bottled water giant Nongfu Spring Co. is looking to raise up to HK $ 8.35 billion ($ 1.1 billion) in what may be the world's second largest initial public offering by a food and beverage company this year.

The Hangzhou-based firm is offering 388.2 million shares of HK $ 19.5 to HK $ 21.5 each in its Hong Kong stock sale, according to a prospectus on the Hong Kong Stock Exchange website.

The offering has attracted five key investors who will purchase a total of $ 320 million for the offering, based on the high end of the range.

At $ 1.1 billion, the first sale of shares in Nongfu Spring is set to become the second largest F&B IPO in the world following the $ 2.8 billion offering from coffee giant JDE Peet's BV in Amsterdam to May, according to data compiled by Bloomberg.

On September, Nongfu Springs went public in Hong Kong and, after a strong IPO, its founder was momentarily China’s richest person.  Zhong Shanshan owns more than 80% of Nongfu Springs and was worth $52B (No. 2 in China, No. 21 in the world).

 

To know how can brands in the bottled water industry increase sales in China:

https://www.marketingtochina.com/the-bottled-water-market-in-china-is-super-profitable/

Interview of the founder of Path2inspiration

Today we are interviewing the founder of Path2inspiration that will explain about his new book. 

Could you please introduce yourself ?

My name is Sebastien, a few years ago I finally decided to follow my calling in life. 
It lead me to finally create my website www.path2inspiration.com

What project are you working on this days ?

I am working on the promotion of my short ebook on meditation. 

“The lazy way to get your zen on”

Can you tell us more about this book ?

This book is original and entertaining. I wanted to make something unique yet simple to help people understand that meditation, is supposed to be fun and not a chore.

With the help of the illustrations, the Supermonk and my words, I think I managed to put together a pretty good book.
The book on Amazon 

Why this subject ?

Meditation has made my life so much better. 12 years ago, during a dark time of my life, I spent 3 months in a meditation center in Chiang mai, Thailand. 

That time was so crucial and essential in my life. It basically saved me from myself and I have been meditating (almost) everyday ever since. 

I know the power of the mind. Meditation is a “skill”, a “tool” that anybody can hone. If only more people would meditate, the world would be even more beautiful than it already is.

Of course there are tragedies and horrors, meditation is not an escape. Meditation helps you to see the good and beauty and help you understand what you have been taken for granted. That’s priceless.

What makes you excited in your work ?

Planting a seed in a person’s psyche and see them blossom over time. Through my written words, my spoken words, my videos, my stories, podcast, anything goes, as long as I can plant a seed in a person’s heart for them to see their potential.

How can it change people’s lives ?

It will free them of the shackles of circumstances and conditioning. It will help them finally understand what it really means to have joy, to have peace and to care for oneself.

Where do you see yourself in five years ?

 Doing more of what I am doing now. Bigger and better. More videos, a show on Netflix, more and more books for the young and for the not-so-young while always making meditation more accessible to the masses.

path2inspiration

Hermès VIP Experience for Chinese Clients

Faced with an increasingly saturated market and a turbulent economic state in China, many luxury brands are seeking to release their marketing resources for residents of second and third tier cities. This includes the prestigious luxury house Hermes. On July 19, the brand launched a WeChat mini program, showcasing its expertise to new Xiamen fans.

Hermès 

This is a strategic move, from the choice of location. Located on the coast, Xiamen has been designated as one of the special economic zones of the country. It has become a shopping center for luxury lovers

WeChat Mini program

Enter the latest WeChat Mini program, named Hermès au travail, which is a digital tool enabling consumers to register for an exclusive Hermès event from July 26th to 30th. At the event, fans can have a behind-the-scenes glimpse. At Hermès, the products are handmade and give a rare insight into the transformation of an idea into a real product. The event takes place inside the brand's store, in the Wan Xiang shopping mall, a premier destination for luxury shopping with more than 30 leading brands.

The mini-program offers customers an overview of Hermès' know-how, but it's also an interactive game in which fans can guess the tools used to make their scarves and their iconic handbags. By selecting several tools and reading their use, fans can conceptualize the work needed to make the product. For example, producing 30 colors of a print can take up to 600 hours of work. Once both answers are correct, the customer receives a badge to "prove" their knowledge and potential to become a craftsman. Meanwhile, customers can also register to view a free documentary produced by Frédéric Laffont during the event. The film presents some of the global artisans and techniques they use to make Hermes products.



After four days of publication, the ticket garnered 8,959 page views and more than 41 likes. Last May, Hermes organized an ephemeral two-day flash sale store at Shanghai's Cha House for its fragrance. WeChat was the digital resource for directing visitors to offline events. Both events strengthened the brand's promise to Chinese consumers and continued to offer engaging and informative in-person experiences designed by Hermes.

Given the above, it seems that the new digital strategy Hermes works. In the latest release of its second-quarter results, Hermes announced double-digit sales growth, thanks in part to China.

Read also Marketing strategy in Luxury in China 

The lifestyle of the ultra-rich Chinese is incredible!

Imagine that the lifestyle of the ultra-rich Chinese is incredible! Imagine stopping at Tiffany & Co. on the way to lunch to pick the perfect luxury gem and spending the afternoon with friends in the ultraviolet Paul Pairet. All this follows a stop at the Prada store to discover that you have clothes that you can add to your ever-growing wardrobe and then end up at night in one of the Mandarin Oriental Pudong hotels or in another hotel luxury. Of course, this trip takes place in your beautiful Ferrari with a Hermes bag placed in the passenger seat. Luxury clothing brands are no longer out of reach when you're in luxury!

There is a certain curiosity about the way of life of the rich, it seems to be those who hold key havens. The way they affect us is amazing, yet we think their lives are really good. What does it look like to satisfy all the whims of consumers? The Chinese elite has been different because their favorite brands are: Patek Philippe watches, Mercedes E-Class cars, Gulfstream nozzles, Armani suits, Azimut yachts and Louis XIII brandy.

They also like to spend money on diamonds, wine, travel and education for their children. More than 50% of wealthy parents send their children to schools in the United States and Great Britain. Canada is third, followed by Switzerland. Chinese elites love luxury goods, imported French handbags, Italian sports cars and more, they love showing off their talent.
More than 50 percent of the Chinese elite, each with more than 10 million yuan ($ 1.57 million) in assets, spend between one million yuan ($ 157,000) and three million yuan a year and owns more than three cars. The cars feature the white BMW 7 Series, the long-wheelbase Audi A6 and the Porsche Cayenne SUV, which offer a unique new network of Chinese motorways.

Pinduoduo , the new ECommerce plateform

Pinduoduo 

The brains trust at Amazon are likely to be scratching their heads wondering how that happened. After spending hundreds of millions of dollars and 14 years to wrestle market share from the almighty Alibaba and JD-Tencent-Walmart syndicate, they have managed just a meagre 0.7% share of ecommerce retail in China. Ebay suffered an even worse fate after throwing hundreds of millions at China before effectively giving up on the market in 2006.

Ex Google founded pinduoduo 

Yet in less than three years, ex-Google engineer Colin (Zheng) Huang has managed to defy all odds with his ecommerce platform Pinduoduo. Not only has he blindsided Alibaba’s rural operations, he has also surpassed JD’s daily user count by cleverly targeting China’s underserved smaller cities. 65% of his 343.6 million active buyers live in third tier cities or lower.
“The new consumer economy isn’t about giving Shanghainese the life of Parisians. It’s about providing paper towels and good fruit to people in Anhui province,” says Huang. The strategy has paid off. Pinduoduo’s IPO last week valued the company at $23.8 billion, catapulting him to become China’s twelfth richest person.
Pinduoduo has also changed the online shopping experience into a social one where users are constantly reminded of other shoppers and their friends incentivised to join – something that has a struck a chord with lower tier shoppers who have traditionally been less forthcoming about buying online. Every Chinese consumer loves a deal, but those in smaller cities are the most price sensitive, unable to resist ten boxes of tissues for $1.90, bed sheets for $1.50, umbrellas for $1.51 and PCs for $150, even if there’s a good chance of fakes. Unlike the search-focused interfaces of Taobao and JD which deliver thousands of results, Pinduoduo displays products more like a news feed with a few hero products, making the whole experience less overwhelming and more fun for many.

Pinduoduo

There are countless takeaways that we can learn from the success of Pinduoduo; here are four that we found particularly interesting:
1. Pinduoduo’s success is a metaphor for many businesses hoping to tap the China opportunity. They have gone beyond the overcrowded megacities and into the less glamorous outcrops in the hinterland. Given half of the 50 million new households expected to enter the upper and middle classes between 2016-2020 will be located outside of China’s top 100 cities, there is no shortage of opportunities out there. The right products, targeted in the right smaller cities, in the right way, can be very fruitful in China;
2. Pinduoduo is further proof that investing squillions in building your own app could be better spent developing a Mini Program inside WeChat. Users need a very good reason to download a standalone app, whereas something embedded in WeChat is seamless, hence the 62% of users who shop on Pinduoduo through their WeChat Mini Program;
3. The power of social advocacy shouldn’t be underestimated in China. Pinduoduo has done a remarkable job of tapping into shoppers’ WeChat contacts and taking them along for the ride by incentivising them with discounts, prizes and even free goods;
4. And lastly, much like we saw with Luckin Coffee a few weeks ago, even markets like ecommerce that appear to be sewn up by the giants can still be ripe for the picking. The speed, complexity and fragmentation of China’s growth is constantly opening up gaps and new opportunities, some which may turn into $23.8 billion operations giving the gorillas a run for their money.


 But don’t go flipping the birdie to Alibaba and JD just yet - they may be expensive, hyper-competitive and in many cases unprofitable, but Pinduoduo is unlikely to be a white knight for many foreign brands at this point in time.


The average order value is just $6, compared to $60 on JD and $30 on Alibaba’s platforms. Discounts as much as 90% are not a sustainable strategy we’d recommend for the guardians of premium products that form the faithful readership. But take the opportunity to learn some good lessons from Pinduoduo’s success, keep abreast of how it evolves and give China a call to ensure you have the optimal ecommerce and marketing strategy for China.

Read also

• http://china-market-research.blogspot.com/2018/02/education-trends-in-china.html
• http://china-market-research.blogspot.com/2017/12/guide-for-moving-to-shanghai.html

M&M's World in Shanghai is closing (too expensive)

M&M's World in Shanghai  is closing 

East Nanjing Road, the energetic and clamouring street through Shanghai's Huangpu focal locale, has been experiencing real remodels. What's more, one of the most up to date occupants at the Brilliance Shimao International Plaza is set to draw in both neighbourhood inhabitants and travellers alike to the thriving range. M&M's World Shanghai will welcome guests to a one of a kind retail encounter that joins shopping and excitement, with an eye-finding, famous looking store that draws in and interests devotees of the M&M's® mark from everywhere throughout the world.

Brand Problem? 

M&M's is the world's greatest chocolate mark and a prevalent and developing brand in China and crosswise over Asia. The brand, in association with Mars Retail Group, which works the M&M's World stores over the globe, chose Shanghai as the perfect city for the main M&M's World store in Asia, because of the city's really worldwide feel and request. The area in the Brilliance Shimao International Plaza seemed well and good for the world's greatest chocolate mark, as East Nanjing Road is the busiest person on foot road in China and a very went to visitor goal in Shanghai.

1,600 square meters in Nanjing Street

The store will be 1,600 square meters, spreading over two stories, and convey a wide assortment of stock, including attire, kitchenware, rich and exceptionally outlined Shanghai-and China-themed M&M's marked items, for example, mugs, tins and T-shirts. Uncommon attractions including the famous M&M's characters are likewise situated all through the store to speak to the Chinese culture.

M&M's World stores offer a connecting with retail condition that likewise engages guests through intuitive open doors that breathe life into the brand. Guests to the M&M's World stores over the globe are welcome to peruse stock in a conventional sense as well as to genuinely encounter the brand through engaging elements, for example, life-size M&M's Characters and the Great Wall of M&M's chocolate, the world's biggest M&M'S sweet divider, where guests can make their own particular altered mix of M&M's chocolate confections.

Yet, a Bad news is here! The four-story M&M's World on Nanjing East Road will shut down briefly while the Brilliance Shimao International Plaza where it's found experiences remodels. Uplifting news, it will offer 40-80% off on its items while supplies last or until its end date on May 15.

M&M in Shanghai

The Shanghai branch is the world's fifth since forever M&M's World and the first in Asia. Alternate areas are Las Vegas, Orlando, New York and London. The Shanghai store, which appeared in 2014, additionally houses the world's biggest mass of M&Ms, fittingly named "The Great Wall Of Chocolate." It's as yet vague if they'll move the store to another area in the city or whether they'll hold up until the shopping center is repaired to open it once more.

Aside from chocolate, the store offers an enormous scope of M&M stock, for example, T-shirts, toys and kitchenware alongside some China just items.

• Problems on Social Media 
  

In any case, amaze! - the conclusion is 'just for a year', as indicated by shop staff. What's more, from now until they're shutting date, which is May 15, you can get from 30-80-percent off items. Might need to watch that expiry date before you purchase however.

Top Wechat Marketing Strategies

Top 8 Promotion Strategies on WeChat

These days, everybody who knows China and how to work together in this nation will reveal to you that web-based social networking stages like Tencent's WeChat are the future with regards to showcasing systems. Truth be told, in view of this system, each little organization utilizing WeChat has turned into a genuine contender. Since they can focus on a colossal rate of the populace. There are more than 300 million individuals utilizing WeChat, an immense number of potential shoppers.

Free Gifts Get Enormous Attention

At present, promoting is changing into a more perplexing and progressively crucial instrument of connecting with shoppers. There has been a discernible outlook change with the ascent for goodness' sake on the web and portable. In this way, some particular and strange advancement crusades tend to assume a more noteworthy part in advancement than other average techniques.

Identification Of Target Market

Your organization has a sellable item or administration. You have as of now made an open record on WeChat. Presently, ample opportunity has already past to get this show on the road. Presently you need to commit a lot of time and assets to recognize the objective markets. This will help you expand the promoting and business ROIs. Your business has to comprehend what records and gatherings might be possibly keen on the offerings. Presently, you need to recognize your intended interest group and afterward to pick the privilege WeChat advancement system. The most ideal approach to do this is to employ an advanced promoting organization that is found and is working in China.

Run Smart Campaigns

You must be prepared to act rapidly if opportunity thumps at your entryways. You may draw more individuals into tailing you on WeChat on the off chance that you run a glimmer deal battle. The quantity of the items offered at a significant huge markdown is normally restricted. As far as possible and limited accessibility overwhelm purchasers into purchasing on motivation. This WeChat advancement procedure permits you to acquire a considerable measure of new clients and furthermore devotees on WeChat as these satisfied individuals will check your QR code and afterward tail you on WeChat

Smart QR Code

The most critical WeChat advancement technique is to make your organization's QR code effectively discoverable. Examining QR code is the most ideal approach to be found on WeChat. Your QR code ought to be reasonable with the goal that clients can check it on the application. Making your organization's QR code on WeChat more customized is a capable approach to draw in more clients. You can pick the style for your QR code from an awesome assortment of topics. They extend from the great topics to more surprising ones.

 

  Socialize With Admins of Other accounts

You can advance your WeChat account by banding together with other WeChat account proprietors that have an expansive number of devotees. Records of numerous chic brands and superstars have a great deal of fans. This will permit your business to be introduced to people in general for assessment. As indicated by a review finished by Bomoda, such brands as Dior, Gucci, and Louis Vuitton are the best extravagance design marks in China which created the most astounding key supposition pioneer (KOL) engagement.

Target Communities with individuals

You know your intended interest group and ceaselessly support associations with them.

Consequently, you may effectively discover in which groups your imminent customers love to hang out. At that point you have to begin a fascinating discussion with individuals in an assortment of groups on WeChat. You can interface with people and their gatherings in a similar group. Such a consolidated approach would be the best WeChat advancement strategy.Therefore, you ought to seize the open door and dispatch extraordinary advancement battles for countless, alluring them to tail you on WeChat. You may likewise offer them your participation and dependability programs in such discussions.

Utilize Other Social Media Options

You need to recognize which channels of web correspondence your intended interest group employments. Where are your forthcoming clients more dynamic? What stage they like increasingly and invest the most energy in? Subsequent to distinguishing them, limit your look: now you have to acknowledge which of these systems are conveying the most for your business. In light of the consequences of your examination, you can choose where you ought to do the showcasing of your items to Chinese clients. Likely, you will pick one or few of these renowned stages, for example, Weibo, QZone, QQ, Weixin, and Pengyou.

Generate Valuable Content

The adequacy of online networking is associated with the inborn craving of clients to impart substance to companions and the world. Thus, you should concentrate on the force of this longing with regards to making content for your WeChat account. You require a substance that stimulates a peruser's interest and draws them into perusing more. 

Top Wechat Articles & Ressources : 

• https://www.wechat.com/en/
• Maximize Social Media 
• Wechat Guide 2017
• What is Wechat
• Wechat Marketing & Advertising
• wikipedia

2.4 million Chinese tourists in Indonesia in 2017

The government has set a higher question for tourist arrivals from China next year, despite political and immigration issues that may hinder plans. The Ministry of Tourism expects 2.4 million Chinese tourists from Greater China, including Taiwan and Hong Kong, in 2017, which is more than 2.1 million tourists this year. The effort was made following the positive trend of visits this year, where China is the main contributor to foreign tourist arrivals this year. Tourism Minister Arief Yahya ignored political concerns, especially mass protests, many of which had anti-Chinese sentiment, as well as visa-free policy for Chinese tourists who were used by Chinese workers. [...] please look out, if we cancel it, our job will be wasting, "he said Wednesday. Public concerns were recently raised about visa-free policy, especially for Chinese tourists, data from the General Directorate of Immigration revealed that most of the tourists who violated the policy are of Chinese nationality.

• http://sanlianwood.com/bali-lodgings-paradise-for-honeymooners/

Indonesia Tourism Situation 

However, the ministry reiterated that it has made its project to attract more Chinese tourists, notably by opening more to secondary cities in China as well as through digital promotion. Regarding air routes, the ministry undertook to reserve at least 20 percent of its incentive son of $ 15 million to airlines to open the roads connecting Indonesian and Chinese cities. The incentive is intended to absorb losses incurred by airlines during the initial operation of the new routes.

Meanwhile, the national flag bearer Garuda Indonesia and Lion Air's largest low-cost carrier of the country have also opened direct flights from Chinese cities to Indonesian cities such as Jakarta and even Manado, North Sulawesi. The ministry estimates that 80 percent of tourists arrive in the country by air.

• http://dystour.com/bali-travel-tips-and-extravagance-rentals.html

The effort to attract Chinese tourists is part of the government's overall program to attract 15 million tourists the following year, a 25 percent increase in the 12 million tourists this year. It anticipates a gradual increase of 20 million tourists by 2019.

9.4 million foreign tourists

In October, 9.4 million foreign tourists arrived, according to the Central Statistical Agency (BPS).

The government's effort to attract Chinese tourists presents itself as a valid basis, as China is the world leader in international tourism and issuing tourism since 2012, with more than 100 million outgoing tourists each year. However, Indonesia was not seized as occasionally, as the Thailand Tourism Council provides for 8.9 million Chinese tourists to visit this year, a figure that is expected to increase to 9.8 million 'next year.

The association of Indonesian tourists and travel agencies (ASITA) is also optimistic about the prospect of Chinese tourist arrivals next year, as it has not found any misuse visa among Chinese tourists joining Its tourist packages.
"The feeling [of perceived anti-Chinese] has also not hurt the company," said ASITA President Asnawi Bahar.

The association aims to host 5,000 Chinese tourists in the country of Chinese New Year celebrations in January next year and to have eight road shows in Chinese cities like Guangzhou next year. Road-shows will be business-to-business meetings between Indonesian and Chinese tour operators.
Hariyadi Sukamdani, claiming that so far the hotel business has not suffered from problems.
"We are asking the government and the immigration office to deal proportionately with Chinese affairs. Arrivals will continue to increase next year as long as there are no political difficulties, "he said.
The anglo-Saxon airport company Angkasa Pura II even announced that it had set up a business project unit to stimulate Chinese tourist visits this year for three of its airports do the Kualanamu International Airport and the airport, Silangit Airport in northern Sumatra as well as Supadio Airport in West Kalimantan. Observer of Tourism of the University of Indonesia

1. http://www.thejakartapost.com/news/2016/12/22/indonesia-eyes-higher-chinese-tourist-numbers-24-million-in-2017.html
2. https://simonhopes.travelmap.net/posts/travel-blog-in-bali-travelers-guide
3. http://allwomenstalk.com/p/58582cf6e1d8cad50d8b4569
4. http://www.10minutetravel.com/travel-tips-detail.php?aid=4064

Food in China, understand the basic of this Market

How can a brand effectively cut through the competition and succeed in the China market F & B? From the scandals of national milk 2008 and the trough scams oil 2010, a mysterious floating pigs last year in Shanghai, saying it has been a challenge for some years the market for food and beverages in China is an understatement . issues of food security aside, there are also complexities of marketing in China. Because of the long history of Chinese food is intertwined with regional flavors and very different cultures, it can be a difficult task for brands to reach a wide appeal of their products with such different geographical preferences. An expert of the Market conducted a series of research studies consumer food thoroughly to extract conclusive data and reveal the top positive triggers that respond to consumers in China. The forward trend report 2014 Food is based on interviews with more than twenty experts recognized throughout the country food and a survey of Chinese consumers more than 750 adults.

Here are 5 tips  to help you to market your brand  in China:

Natural products

Promote natural options The importance of living a healthier life will have a greater influence on decision-making purchase of food and beverages this year. 41% of Chinese consumers say they are paying more attention to additives to make a choice club, ranking it as their number one concern ahead of fat (30%) and salt (13% ). Consequently, the research reflects this sentiment with consumers indicating that seasonal products (65%) and local products (55%) are important motivators in buying groceries. Over 55% of consumers surveyed said they buy organic food often or always do. This is especially pronounced for products aimed at mothers, where more than 62% say they inspected the labels of additives and ingredients before buying. The bottom line here is that if the product contains beneficial organic or other natural ingredients it is best not only to promote this in the usual channels of communication, but also on the front labels and back of the product.

Do not forget ecommerce

Like shopping e-commerce continues to gain popularity among consumers in China, marks that might have previously relied solely on traditional retail channels should consider strategies to promote and sell their products online. The most often purchased online are non-perishable products, such as cookies and chips, with four out of five buyers (80%) say online buy snacks. However, the market size for perishables almost half (47%) choosing to buy dairy products line and no slouch. For foreign products, there are several specialized websites oriented food import and tootoo.cn and yiguo.com that can be used to reach audiences special niche. Therefore, selling products on e-commerce web can be a great strategy to not only increase the amplitude of availability but also to provide further brand credibility and drive more online retail. The star power of celebrities and opinion leaders (KOL)

Trust is the key in F&B

Although not all brands in China will be able to recruit a celebrity A-List to become its ambassador, the importance of defense factor of influence among the top positions high in building a marketing strategy. The popularity of the defenders remains extremely strong among Chinese consumers with nearly three out of four respondents (73%) say they are more likely to buy a product or visit a restaurant endorsed by a celebrity spokesman or other advocate, such as KOL . More than half (56%) of respondents say that these endorsements influence to buy food or visit the restaurants two to three times or more per month. Strengthen food safety claims through alternative methods. When you start to have a brand that consumer doubt about it, you are almost dead. For example this online Supermarket in this forum

Food security

check these videos it is uggly
As food security issues remain at the top of the minds of Chinese consumers, buyers are looking for multiple sources of information for their purchasing decisions. For foreign food manufacturers, the good news is that the origination is at the top of the list with 84% saying that the origin is extremely important in the choice of foodstuffs. However, discussions on social media reveal that there are some suspicions about the authenticity. Therefore ensure the safety of import channels is as important as the promotion of safety at the source. Second, the approval of the inspection government agency was also considered important by more than half (56%) relying on government inspections, so that any promotion of national certificates of inspection and approval can help increase trust in a brand. Finally, as recommendations from friends (34%) and online reviews (26%) were also significant considerations for consumers to make decisions about food safety has never been more crucial to have a strong online presence and build a social community of fans and followers.

Link to the lifestyle, traditions and family

70% say that cooking and eating out are extremely important for social life, therefore, communication of how a brand can help reunite friends and family as part of a social campaign and lifestyle oriented can be very shocking. Moreover, family traditions remain a driving force for consumers when they take decisions about what and where to eat. Almost three quarters (74%) of all respondents agree that approval by traditional recipes is very extremely important. Therefore links to traditional Chinese recipes and foods can help increase behaviors and buying interest.

Australian cosmetics brand "Adore Beauty" plans to enter into the Chinese market

It's been 16 years since Kate Morris founded Adore beauty of his garage, but is far from being extinguished, the successful entrepreneur is using the milestone that take online retailer of cosmetics to China to open a crack in a beauty market worth billions of dollars.
The expansion, which officially wheel today, is being led through electronic commerce Tmall, one of the brands owned by Chinese giant Alibaba platform.
Source : http://www.theaustralian.com.au/business/companies/australian-cosmetics-house-in-online-chinese-push/news-story/be3fdc520395453bdebaaa963fa03fb7 


Morris will not be used any hard and fast target has been set for Chinese expansion, instead saying SmartCompany is going to take a conservative approach and responding to customer demand rather than telling people what they want to buy.
Because of this, Adore Beauty initially offer about six brands of Australia to Chinese consumers through Tmall order to "dip your toe in the market."
Brands include Lanolips, Evo, as soon as possible, Alpha-H, ONCE and Skinstitut.

"We will consider China first, which is a big enough piece to bite," says Morris.

"But I certainly think that if we consider China, there is much more potential in the APAC [Asia Pacific] region and that is definitely where we will focus our attention. As some success in China, and then we will expand our spectrum ".

The initial product range will focus on high quality, ethical hair care and skin care products in order to seize the Chinese market appetite for all things in Australia.
"It's a small selection of each of the brands and let's just try it and see what works," says Morris.
"A market [as Tmall] is the most obvious choice so far in China. If you make your own website there is definitely pushing a rock up a hill. We wanted to be where they were shopping shoppers Beauty" .
For Morris, the Chinese expansion feels like coming "again to the starting point" given the beauty Adore began exporting beauty products in much of Australia before focusing heavily on the local market.

"China is the largest market of beauty in the world," says Morris.
"But we also recognize that it is not without its complications."

Adore Beauty is on track to deliver about $ 15-16 million at the end of this year.


Read also :

• http://maximizesocialbusiness.com/enter-chinese-market-digital-marketing-22715/
• https://twitter.com/marketing2china/status/715466818962399232
• TripinChina
• https://twitter.com/marketing2china/status/710091565147037697