How to meet Chinese distributors?

Chinese distributors are a great option for brands looking to enter the Chinese market. They have an in-depth knowledge of the market and can help you connect with the right buyers. Chinese distributors also have the ability to expand your reach beyond China, making them a valuable asset to any brand looking to expand their business in Asia.

How to find Chinese distributors for your brand

When building a network of Chinese distributors for your brand, there are a few things to keep in mind. First, it is important to understand the differences between distributors in China and those overseas. Second, research your target market in China to find the best potential distributors. Third, make sure you partner with reputable companies that have a proven track record in the Chinese market. Fourth, be prepared to invest time and resources in building and maintaining your distributor network.

Things to Consider When Choosing a Chinese Distributor

When choosing a Chinese distributor, there are a few things to consider. The first is the size of the distributor network. Some distributors have a large network of factories and dealers while others may have a smaller network. It is important to find a distributor that has the right reach for your products.

Another factor to consider is the distributor's experience. Are they experienced in importing and selling Chinese brands? Do they know the Chinese marketing landscape and consumer behavior? Do they have contacts in major Chinese cities?

The final consideration is price. It is important to find a distributor who will offer you a good price for your products. Beware of distributors who claim to offer lower prices but actually charge higher shipping and commission fees.

Top Ressources 

https://appfound.co.uk/how-to-find-chinese-distributors-for-your-brand/

https://find-distributors.asia/top-challenges-facing-wholesalers-in-china/

Double 11 in China, trends in 2021

 This year's Double 11 store festival, China's biggest online shopping event, got off to a good start with great enthusiasm from consumers, with e-commerce platforms reporting strong initial sales and authorities ferring in high-speed trains. for transporter of goods.

While the recent COVID-19 outbreaks have dampened some consumer activity across the country, the early onset of the annual shopping spree, which typically falls on November 11, typically consumes November 11, with evidence. Chinese and offered a much needed boost to consumption, a key driver of growth.

In an effort to boost sales, e-commerce platforms kicked off the event on Sunday evening.

On JD.com, more than 190 million items were sold in just four hours after launching its Double 11 shopping festival campaign on Sunday at 8 p.m., according to the platform.

Highlighting the accumulated effectiveness, about 2 hours after the official start, over one million Chinese consumers received the products they purchased from JD.com.

Sales of many products on the platform exceeded last year. For example, home appliance sales in the first hour exceeded all-day sales and neither last cosme sales. the level of a day of last year in just four hours.

Alibaba Group's Tmall also experienced a similar boom: just an hour after the e-commerce platform launched its Double 11 campaign, more than 2,600 brands saw their sales exceed first-time sales, according to the year’s statement. by the platform.

If the statistics remain limited, the great enthusiasm of consumers is also palpable. The subject of Double 11 topped the social rankings of Chinese networks Monday morning, with the hashtag "pay the account due" plus Weibo.

Beijing resident Sun Qi told the Global Times on Monday that she purchased 17 products from Alibaba's Taobao this year, mostly clothing and basic necessities. 13.

Sun said the discounts and gift packages offered on Taobao for the VIP customers are relatively larger this year, so his basket for this year's Double 11 will also be much larger than last year.

Another Beijing-based consumer named Zhang told the Global Times that "the Double 11 shopping festival is relatively long and there is always something to buy during this time."

top article this week. 

1. http://www.fxstat.com/en/user/profile/muhammadzaid-263226/blog/36277374-Shopping-festival-in-China-will-start-soon
2. https://marketresearchtab.com/2021/11/06/use-digital-to-export-in-china-easy-and-possible/
3. https://www.digitallyprior.com/2021/11/the-health-market-in-china-is-boosted.html
4. https://www.nowourtimes.com/top-shopping-tips-for-tmall-luxury-pavillon-at-black-friday/
5. https://goodnewstories.com/2021/11/the-cosmetics-survey-in-china-what-does-it-mean-for-us/
6. https://mymoodstation.com/tmall-and-alibaba-the-best-place-to-shop-in-china/

About Tmall Brand promotion by Michel Jones

 Advertising on an e-trade platform like Tmall 

, it’s the important thing to be seen via way of means of your goal and to generate site visitors for your e-trade page. But, it could be very difficult to try this via way of means of yourself. Especially on a few e-trade structures as Tmall.This article is right here that will help you to apprehend higher a way to put it up for sale on Tmall. It could be a benefit of time for you.TMALL

https://micheljones171.medium.com/tmall-brand-promotion-e-commerce-agency-in-china-7d6632e73cfd

What is Tmall Worldwide? 

So, Tmall Worldwide is a sub-foundation of Tmall where global dealers sell imported items through cross-outskirt internet business.

Clients can get to Tmall Worldwide through both the Tmall and Taobao versatile applications; the logos and assignments are purple as Tmall Worldwide's authentic tones are dark and purple, though Tmall's primary tones are dark and red. Beneath, we mark the Tmall Worldwide passages on both the Tmall and Taobao applications.

When we click into the Tmall Worldwide segment, you will see that the textual style and foundation pictures are altogether purple. The Tmall Worldwide logo is purple, and its item pictures are set apart with a purple trim to separate them from non-imported things.

For worldwide shippers hoping to sell on Tmall Worldwide, it's imperative to comprehend the accompanying contrasts, which we spread out underneath. by Michel Jones 

 

https://www.apsense.com/article/tmall-taobao-ecommerce-frequently-asked-questions.html

How to win in China in 2021? 

Chinese customers’ preferences have additionally moved away from obviously marked merchandise for quality, freshness, and way of life. The examination acknowledged by Fortune Character Establishment shows that 39% of rich Chinese think the logo is not, at this point the need. “Specialty top of the line brands, just as bespoke items, are turning into the new driver of luxury utilization

http://www.techvital.net/tech-business/luxury-in-china-how-to-win-in-2021.html

BURBERRY INTERACTIVE SOCIAL STORE IN CHINA

 

The British fashion brand Burberry has collaborated with China's tech giant Tencent to create an interactive store in the southern Chinese city of Shenzhen. The aim of this partnership is to make shopping a social experience and create a loyalty community for the brand.

The collaboration between Burberry and Tencent could pave the way for more interactive stores in the future, and revolutionize the consumer shopping experience.

 

The choice of the city of Shenzhen is not accidental

Burberry decided to launch in Shenzhen because it was the home of Tencent and because the city is known as a global technology hub.

Shenzhen has a population of over 13 million, and the average age of the population is relatively young. For Burberry, who were looking to launch their high-tech store to a population that would likely get the most out of it, this means that the Chinese city is an ideal platform.

 

The development of the concept of social retail

The concept of Social Retail brings interactions and engagement from social media and places them in a physical space. To do this, Burberry encourages customers to experience the store both digitally and physically.

Josie Zhang, president of Burberry China said: "We started this idea of social retail because we discovered that Chinese consumers want to be inspired. The consumers want to feel part of the community and they want to have moments to share with their friends and families either online or in real life. So this is initially what sparked us to look at what a social retail concept would look like".

 

How does the collaboration between Burberry and Tencent work?

Shoppers can now use the Chinese most used messaging and social media app, WeChat, to engage with the store. The store, leveraging the power of social media interactions on Wechat, allows interaction with Burberry products and the brand both digitally and in person. Through the WeChat app, digital interactions are introduced into the physical retail environment where customers can unlock exclusive content and personalized experiences through the WeChat mini programs and share it with their communities.

 

The Burberry social retail store in Shenzhen

Upon entering the store, users create a profile and receive a digital avatar in the form of a cartoon fawn hatching from an egg.

Using a WeChat mini program, customers can book dressing rooms, pre-select clothes and play their own music as they try them on.

The new Burberry’s first luxury social retail store in Shenzhen also includes:

• An interactive showcase representing a living sculpture, a digital experience which creates a unique moment that can be captured and shared with friends.
• All products are tagged with QR codes that connect to digital screens, further enhancing the in-store experience

• The Thomas’s café which is a space for the Burberry community to connect

 

The future of retail in China

These new types of stores are highly appreciated by consumers and are becoming increasingly important and functional for brands.

The social retail helps brands build deep emotional connections with consumers, and support the laying of strong foundations for the long-term growths of brands.

Josie Zhang, president of Burberry China said: "I think overall consumers are actively seeking out inspirations from brands, products stores, they are rewriting the industry rulebook. So the future of retail represents the way we market and operate a brand. So we need to be more digitized and more socially orientated, more analytical".

 

To know more:

https://www.marketingtochina.com/burberry-uses-virtual-reality-in-china/

Interview of the founder of Path2inspiration

Today we are interviewing the founder of Path2inspiration that will explain about his new book. 

Could you please introduce yourself ?

My name is Sebastien, a few years ago I finally decided to follow my calling in life. 
It lead me to finally create my website www.path2inspiration.com

What project are you working on this days ?

I am working on the promotion of my short ebook on meditation. 

“The lazy way to get your zen on”

Can you tell us more about this book ?

This book is original and entertaining. I wanted to make something unique yet simple to help people understand that meditation, is supposed to be fun and not a chore.

With the help of the illustrations, the Supermonk and my words, I think I managed to put together a pretty good book.
The book on Amazon 

Why this subject ?

Meditation has made my life so much better. 12 years ago, during a dark time of my life, I spent 3 months in a meditation center in Chiang mai, Thailand. 

That time was so crucial and essential in my life. It basically saved me from myself and I have been meditating (almost) everyday ever since. 

I know the power of the mind. Meditation is a “skill”, a “tool” that anybody can hone. If only more people would meditate, the world would be even more beautiful than it already is.

Of course there are tragedies and horrors, meditation is not an escape. Meditation helps you to see the good and beauty and help you understand what you have been taken for granted. That’s priceless.

What makes you excited in your work ?

Planting a seed in a person’s psyche and see them blossom over time. Through my written words, my spoken words, my videos, my stories, podcast, anything goes, as long as I can plant a seed in a person’s heart for them to see their potential.

How can it change people’s lives ?

It will free them of the shackles of circumstances and conditioning. It will help them finally understand what it really means to have joy, to have peace and to care for oneself.

Where do you see yourself in five years ?

 Doing more of what I am doing now. Bigger and better. More videos, a show on Netflix, more and more books for the young and for the not-so-young while always making meditation more accessible to the masses.

path2inspiration

Top Report about Luxury China (2019)

Top Report about Luxury China 

KOL is a buzz word in China 

A single buzzword is needed - digital ecosystem - to talk about the reality of Chinese applications. We now see smart brands using WeChat - and some very smart brands, such as Singapore Airlines (and recently Shangri-La Hotels and Resorts) partnering with key applications such as the Fliggy online travel platform, to help to better connect with their customers.

personalization

 Real personalization, whether engraved names, the ability to choose and choose from a wide range of options, very limited editions, etc., are all tools to implement to build the finish luxury.


With Chinese consumers, there is an additional opportunity to "customize" something specifically to Chinese requirements: MAIA Active's customers, the Chinese fashion brand Athleisure, reacted very positively to the idea that their numbers differed from " Western numbers "and needed differently (specially). clothing designed. Other brands should take advantage of this opportunity and, judging it carefully, customize and specialize. A more realistic expectation of brands will be that KOLs not only use their channels, but their creativity. A real KOL has your finger on the pulse or any appendage of the part of the body that you like the most metaphorically. The KOL-brand collaborations that work best and which are KPIs (Key Performance Indicators) are those that are involved, cooperative and, unfortunately, with a buzzword, but with real synergy. source

CHINESE LUXURY SOCIETY 

Luxury concierge clubs that deal with the extravagant demands of their guests, including renting a private island in the Maldives and offering a $ 2 million sports car at a sale to auctions in London, quickly become indispensable for the Chinese elite. The British luxury club Quintessentially was founded in 2000 and serves 250,000 customers worldwide, making it one of the oldest and most important luxury lifestyle management services in the world. However, 10 years ago, there were no customers on the Chinese mainland. However, their different consumer behavior vis-à-vis digital applications will certainly lead to a group of new marketing strategies in the Chinese industry. Each detail of the plan must apply numerically.

McKinsey & Company announced in a new report on April 26 that China's luxury spending does not seem to be running out of steam over the next few years. He predicted that Chinese buyers (domestic and foreign) would spend about $ 180 billion (RMB 1.2 trillion) in luxury goods by 2025, accounting for 40 percent of global consumption. The forecast almost doubled the country's current expenditures, which amounted to 115 billion dollars in 2018.

A change in ultra-rich Chinese consumer groups and behaviors occurred that 4 there are 6 trends are happening.

• Mobile super apps catch half of the attention of netizens.

• Influencers or KOLs is the main force to affect luxurious

• Wechat official account and mini program become the basic tool for communications to customers

• Research Online Purchase offline(ROPO) is the popular way of purchasing luxuries nowadays.

• Digital marketing covers all province of China, a chance to stimulate lower-tier cities conversion rate on luxuries purchasing.

• E-commerce takes a great proportion on online sales, but social media shopping rises abruptly. further readings

The new report by the global consulting firm, "How Young Chinese Consumers Restructure Global Luxury," examines the habits and behaviors of the world's largest luxury consumers. Despite the current economic uncertainty,

McKinsey is confident that China will play a decisive role in the global luxury goods market. According to the report, the growing number of middle-class households is one of the pillars of growth, indicating that 350 million Chinese people in China will earn between $ 2,600 and $ 3,900 per month and per household by 2025.

D&G in China 

China's unique and ever-changing market creates exciting opportunities. Rather than trying crystal ball predictions, here is my summary of what this year can show us next year and points to watch out for. The Chinese asked questions about the Chinese D & G - and the reactions to his promotional videos described as racist and sexist, as well as the anger provoked by the insulting words of his co-founder, Stefano Gabbana - should finally serve as a warning signal to any brand that "n ' do not listen to "his people.

• China. And there was one last factor of differentiation: many larger and more established brands benefited from their scale advantage. 
• With everything from rents to salaries, marketing events and the commitment of increasingly expensive thought leaders, transaction costs are rising in China. The trend has tended to favor major brands in 2018. 
•  Look forward Turbocharged engines inevitably lose steam. China's economic growth is slowing down, albeit in a controlled manner. 
• Real estate prices should stabilize, reducing the positive effect of wealth on Chinese households. 
•  Nevertheless, luxury brands can expect a promising year in China. Sales of luxury goods will remain healthy, although they can not keep up with growth of 20%. Growth among young people under 25 seems more likely in 2019. 

 This expansion will result from the same positive forces that made 2017 and 2018 so strong. The Chinese government should maintain the adjustment of import duties to encourage domestic consumption and reduce the VAT rate. It is also likely to continue to impose strict controls on passengers and parcels at customs and to monitor more closely the army of "daigou agents" who buy abroad for local consumers.

1. And brands will continue to narrow the price gap with foreign markets. Chinese millennia will not lose their taste for luxury goods, nor their willingness to buy. 
2. A recent UBS survey found that 71% of Millennials had a positive financial outlook and 81% expected an increase in their income. Meanwhile, the Chinese middle class will continue to grow. 
3.  The drivers of luxury goods sales in China may not be unstoppable. 
4. But they show no sign of stall. Overall, affluent Chinese consumers bode well for global luxury consumption in the coming years. Chinese consumers and global luxury brands will continue to form and reshape themselves. It is also likely that big hit brands like Hermes, Louis Vuitton, Dior and Gucci will continue to lead because of their fatal mistakes like Dolce & Gabbana.

According to McKinsey, about half of the consumers surveyed after the 1980s and 1990s believed that sales staff had to provide not only regular updates on product information, but also much more. This young generation expects a personalized service approach, which consists of choosing accessories based on an intimate knowledge of the client's personality, previous purchases or preferences, and helping them to participate in fashion shows or parties. - more as a friend than as a salesman. .



In addition, sales staff is an important pillar in creating a seamless omni-channel shopping experience for consumers, the report says. While digital and e-commerce are becoming increasingly popular in luxury brands, Brink and Mortar Stores still play a critical role in customers' shopping decisions.

Hermès VIP Experience for Chinese Clients

Faced with an increasingly saturated market and a turbulent economic state in China, many luxury brands are seeking to release their marketing resources for residents of second and third tier cities. This includes the prestigious luxury house Hermes. On July 19, the brand launched a WeChat mini program, showcasing its expertise to new Xiamen fans.

Hermès 

This is a strategic move, from the choice of location. Located on the coast, Xiamen has been designated as one of the special economic zones of the country. It has become a shopping center for luxury lovers

WeChat Mini program

Enter the latest WeChat Mini program, named Hermès au travail, which is a digital tool enabling consumers to register for an exclusive Hermès event from July 26th to 30th. At the event, fans can have a behind-the-scenes glimpse. At Hermès, the products are handmade and give a rare insight into the transformation of an idea into a real product. The event takes place inside the brand's store, in the Wan Xiang shopping mall, a premier destination for luxury shopping with more than 30 leading brands.

The mini-program offers customers an overview of Hermès' know-how, but it's also an interactive game in which fans can guess the tools used to make their scarves and their iconic handbags. By selecting several tools and reading their use, fans can conceptualize the work needed to make the product. For example, producing 30 colors of a print can take up to 600 hours of work. Once both answers are correct, the customer receives a badge to "prove" their knowledge and potential to become a craftsman. Meanwhile, customers can also register to view a free documentary produced by Frédéric Laffont during the event. The film presents some of the global artisans and techniques they use to make Hermes products.



After four days of publication, the ticket garnered 8,959 page views and more than 41 likes. Last May, Hermes organized an ephemeral two-day flash sale store at Shanghai's Cha House for its fragrance. WeChat was the digital resource for directing visitors to offline events. Both events strengthened the brand's promise to Chinese consumers and continued to offer engaging and informative in-person experiences designed by Hermes.

Given the above, it seems that the new digital strategy Hermes works. In the latest release of its second-quarter results, Hermes announced double-digit sales growth, thanks in part to China.

Read also Marketing strategy in Luxury in China 

What you should know about the Ecommerce in China?

If you want to sell your products in China, e-commerce remains a very effective solution. Different choices are available to you. The first solution is to create a site of your brand in Mandarin that is referenced on Baidu. The other option is to sell your products via Chinese e-commerce platforms. You have to choose between the two giants: Tmall or JD.com.

The e-commerce market in China

 

The e-commerce market in China has surpassed that of the United States a long time ago. The broad economic development of China has undergone many changes in China's cities. Their inhabitants saw their purchasing power increase, which also influenced their consumption habits. Since the country has become more and more modern, the lives of the Chinese have become highly digitized. They have increasingly turned to e-commerce to make their purchases. In addition, delivery services are very fast. The choice and the prices are also more interesting. It is a great way for the Chinese to shop efficiently without wasting time in the store. Their schedule is too busy for that! They are also addicted to their smartphones. They spend a lot of time on their apps and would like to check the authenticity of a product on the internet before they buy it.

The Chinese Consumption Behaviors 

The consumption pattern of the Chinese has changed completely in recent years, they are more aware of the quality of what they acquire as a product, whether they have offline (store) or online (e-commerce platforms), with strong growth of online purchases that reach the 390 billion of expenses in a year! The Chinese are more and more connected and do not hesitate to fill their baskets "blinds" online, it is estimated that these expenditures will increase to $ 950 billion in 2018. One of the most obvious reasons is the increase in the average salary of the Chinese, of course, the purchasing power increases, the purchases are made more and more via virtual blinds, the Chinese consume more: what increases the Chinese e-commerce market enormously.

A School in Shanghai for learn about Chinese Luxury Market

A lot of young Students want to learn about Luxury Marketing in China.

And a School in Shanghai offer this kind of Course

Courses From Assessing Chinese Luxury Market Reports

The inconsistencies come from two main causes. First and most importantly, different Shanghai businesses use the same words to identify things. Any form of forecast into the future will be highly controversial as research models can differ widely Education.
school : http://www.accademia.org/

What will be the gains of bringing all of these records together?
What new relationships were identified by bringing the results together?

A Shanghai School get ranked on the Top 10 School in China 

A vital example of that will be Luxury  report stating that based on Secoo, wine accounts together with footwear and apparel next in line at seven percent. Mckinsey, l 2, and Bain usually do not consider the alcohol industry and Deloitte excludes wine out of the luxury study. The practice of synthesizing data across accounts, but brings challenges. Aggregating reports raise the question of if businesses are specifying luxury in exactly the exact same manner as brands look in the market. They don't. The definition of "luxury item" is excessively obscure. A bigger problem is that not all of the reports specify their own definitions of "luxury goods".

The McKinsey report Luxury Consumers that are for Chinese Student :

The 1 Trillion Renminbi Opportunity doesn't offer a definition. The Secor report includes portable and also wine devices in its own list of luxury things. The Deloitte Global Powers of luxury-goods Report 2017 excludes wines and spirits from its analysis. L2's China Beauty Report looks at cosmetics and beauty organizations. It's really a challenge. They have grown up have an international view, plus they truly are coming of age before. Around RTG Consulting Jing Daily is thrilled to establish our record China's Awakened Generation, reprinted in cooperation using RTG Consulting. The report will help comprehend everything outlines how to accomplish them, also defines the Awakened Generation.

Working in Luxury Marketing make more money 

I believe the most interesting finding is the growth of stores as a component of luxury brands' portfolios. We're expecting WeChat mini-programs to be tumultuous in the luxury ecosystem in China. And what exactly are some of the inconsistencies you've found when looking at reports on Chinese luxury?

Do every one of these reports define luxury in exactly the identical way?

Aggregating studies is a great means to present users with an amount of value in a read. Each industry report usually comprises a few insights. Only the insights are kept by us. It's also tricky for organizations to discover patterns and the common threads between reports by oneself. Obtaining the information together is a great chance to investigate exactly what consulting and market research firms have to say regarding similar topics.

Last month saw the launch of major We Chat marketing bureau

 China Luxury Report, aggregating information from sources such as McKinsey's The Age of Digital Darwinism,

1.  L2's China Beauty Report, 
2. Deloitte/Secoo's China Luxury E-Commerce White Book, 
3.  Bain's China Luxury Report.

Reports 

By cross-checking the data between unique reports A lot of relationships and trends can be discovered or confirmed. For instance, the many reports create the tendency of rising luxury ingestion evident, and it correlates with the worldwide convergence in luxury goods price. WeChat Stores as a sales channel for luxury brands' rise is another fashion that is confirmed by cross-checking the reports. The report gathered lots of findings pivotal to the rise of luxury industries in China, the most fundamental of that is that Chinese customers make up 32 percent of their international luxury economy, and that number is forecast to rise to 44 percent by 2025.
Jing Daily by synthesizing data sources, about what they heard.
Read also : https://www.telegraph.co.uk/news/2017/05/08/top-china-schools-test-parents-iq-ancestors-grades-obesity-enrollment/

Arts and Culture -- by Prada's recovery of this Rong Zhai shikumen house to the sharp rise and collapse of rappers PGOne along with Gai Travel and Leisure -- for example intrepid trips to the Arctic and also Mount Kilimanjaro, ecotourism, and also the rise of live-streaming The Environment -- championed in Yao Ming's state-sanctioned activism and the environmentalist message of Stephen Chow's The Mermaid, along with Selfhood -

- using traditional identities being contested by the likes of FFC-A crush, a 'boy group' made up totally of women, and the new fad of 'flash unions'. The Awakened Generation are the curious, conscientious Chinese people view in our reporting, and RTG encountered throughout conversations with 70 article-post and 85s-'90s Chinese, plus a poll of respondents. Around RTG Consulting Jing Daily is delighted to launch our record on China's Awakened Generation, authored in cooperation with RTG Consulting. The report may help understand everything outlines how to reach them and defines the Awakened Generation.

 The Future Chinese Luxury Consumers

Four lenses have shown critical to understanding the demographic: Most are at professors or university. They have grown up with the Internet, have a global outlook, plus they're coming of age at a time when China is stronger than ever before. RTG is a group of over 70 China consultants. The advisory board has been constituted of "Chinese Oprah" Yue-sai Kan, Hearst Magazines' Jeannette Chang, and Philippe Pascal, Former Chairman of LVMH Watches & Jewelry.

Read also Shanghai International kindergarten School 

Overview of the Chinese Legal Market

The second largest economy in the world offers unlimited potential. But restrictions on business work are among the many obstacles to sharing China's success. Chinese companies are developing their investments abroad, UK-based international law firms are turning more and more to the country of the Dragon. A campaign against corruption led by the authorities of the People's Republic of China (PRC) creates new business opportunities for lawyers, foreigners and locals. But in this economy and rapid growth, the pressure on fees and bureaucracy means it's a challenge to make a profit.
source Lagazette

Business in China 

For Western lawyers and other businesses, the size of the world's second-largest economy, worth $ 8.2 billion, and its rate of expansion are sufficient. Growth may slow, but this year, still more than four times faster than the United States, against a slight contraction of the economy of the euro area, according to the estimates of the Organization for Economic Cooperation and Development.


Top lawyer Company who spearheaded the company's expansion into the PRC, said,

"You can not turn your back on China, you need to determine how you can expand the opportunities this market can offer. Until recently, law firms' work was focused on direct investment (DDI) in China, but this is changing. Matthew Townsend, founding member of the China Law Institute, says: "foreign legal services. foreign investments.

+27% for the law Market in China 

While FDI in China fell in 2012 for the first time since 2009, Chinese direct investment abroad rose 28.6 percent to $ 77.2 billion, according to the Chinese Ministry of Commerce. This is mainly the result of Chinese investors regarding global mergers and acquisitions opportunities using Chinese government funds.

David Dali Liu, director of Jun He, one of China's leading law firms with Zhong Lun and Fangda, predicts that this Chinese capital export for mergers and acquisitions in Europe, South America, Australia and countries like Russia and Uzbekistan. others will support strong domestic consumption in the short and medium term in a country of 1.3 billion people. "We are moving from" made in China "to" made for China, "he says.

While the emphasis is on no longer serving international clients investing in the country than advising Chinese banks and companies, few companies can stay at a distance from the Chinese market. Townsend says, "Chinese companies operate in different ways, and having people on the ground allows law firms to be close to their clients and meet face to face. While large companies, including Clyde & Co, Eversheds and Berwin Leighton Paisner (BLP), offices in Beijing or Shanghai, or both, independent law firms are building reference networks with law firms. Chinese lawyers.

See how to Market a Law FIrm in China http://u88f.com/guide-to-market-a-law-business-in-china/

Indonesia wants to recruit the Chinese e-Commerce gourou, Jack Ma

It Seems Indonesian Government Offered Job To Jack Ma

Everybody knows who is Jack Ma and if you don’t then you are not Chinese at least. Jack Ma is the founder and CEO of the Chinese e-commerce giant, Alibaba. Jack Ma is undeniably the best man in Asia's web based business history. As organizer of Alibaba and a noteworthy partner in both that organization and its e-installment spinoff Ant Financial, Mr. Mama surely keeps occupied. Yet, he may be going to get much busier, as he's quite recently landed another position offer. Indonesia has solicited the administrator from China's Alibaba Group Holding, Jack Ma, to go about as counselor in the advancement of the Southeast Asian nation's beginning internet business industry, as per a video discharged by the legislature. To advance development in the internet business industry, the legislature is setting up a "directing panel" comprising of 10 clergymen for which it has requested that Alibaba's Ma be a counsel,Communication and Information Minister Rudiantara said.

Alibaba confirmed

An Alibaba representative affirmed that Ma was made a request to be counsel to Indonesia's internet business directing panel, yet declined to state whether he had acknowledged the offer. It's not unimaginable that he may acknowledge the offer, however. Alibaba unmistakably is occupied with Indonesia's web based business advertise. It purchased a controlling stake in Southeast Asian internet business monster Lazada prior this year, and Lazada Indonesia has seen some authority rearranging and Alipay reconciliation since Alibaba steered. Given Alibaba's enthusiasm for the market, an administration counselor position that would permit Jack Ma to conceivably specifically impact Indonesian online business approach may be difficult to turn down. All things considered, it's not clear definitely what his part would be on the off chance that he choosesto acknowledge.

helping Indonesian E-Commerce

Outside of his organization's desires in Indonesia, Jack Ma should measure another variable when settling on his choice: how helping Indonesia is probably going to play in China. Chinese remarks on a news anecdote about Ma being offered the guide position were brimming with outrage at Indonesia, refering to grievances extending from the 1998 Indonesian mobs that focused ethnic Chinese to momentum South China Sea debate. Some analysts recommended Jack Ma ought to take the position with the goal that Chinese organizations can "win away" a greater amount of Indonesia's cash. Others said he ought to disregard or deny the demand. This places Ma in a troublesome position. Tolerating the offer would likely be the best move for Alibaba's Southeast Asian business, yet it could likewise gain the organization the fury of Chinese patriots, harming itself in its own home market.

About Jack Ma

China's wealthiest man says he was more joyful winning $12 a month. Since China is still significantly more imperative to Alibaba than Southeast Asia, it's difficult to see Jack Ma taking a chance with the organization's local status in the expectations of increasing some preferred standpoint in a littler market abroad. Yet, is tolerating the position a genuine hazard? Are the furious analysts a little however vocal minority, or do they speak to a genuine supposition that could really hurt Alibaba? Those are inquiries Jack Ma should reply before he can give his own response to Indonesia.Since parts are developed starting from the earliest stage, of the enormous advantages is that it produces far less piece metal than in customary assembling.

$27.2 billion Asset

Yet, it now looks like Jack Ma, one of the wealthiest men on the planet with an expected total assets of $27.2 billion, will offer his savvy understanding into the web based shopping industry to our neighbor Malaysia. Ma was intended to be the substance of a monetary bundle go by the legislature prior this year to help build up the web based business industry, with the Alibaba head offering guidance on the best way to smooth lawful and framework boundaries to Indonesian online organizations. 

In spite of the mishap, Rudiantara said that the arrangement to quicken Indonesia's internet business area would proceed and they would stay in contact with Ma to get his contribution and also contribution from different specialists in the field. These activities f two governments to acquire the services of one men show the greatness and skill level of that men. It is truly that not everything about this man is legendary but this man has the potential to manage big things. He has experience of extreme and management and he loves to manage complex activities. Indonesian government was thinking right to get some tips from this man to organize their system but Malaysia is always one step ahead pf Indonesia and it provide thins once again. 

Tips to Develop the top 100 cities in China

Brands are familiar with the Asian power markets of Hong Kong, Tokyo, Seoul, Shanghai and Beijing. However, as profit margins shrink in these key markets, retailers are turning to the less well-known Tier II Chinese markets to take advantage of double-digit growth.



The Tier I cities of China such as Beijing, Shanghai, Guangzhou and Shenzhen have developed economies and have become familiar names in the West, especially after the 2008 Olympic Games and the 2010 World Expo. Small, on the other hand, are much less understood by the Western world. It is these rapidly developing metropolis that will drive China's growth in the coming decades. Here are 5 keys to succeeding in these flourishing retail markets.

1. China's Distribution market Situation 

China's retail sector has contributed significantly to overall GDP growth, especially in recent years. In some markets, such as Chengdu, the growth of retail trade has even seen rates higher than that of general GDP. The city is showing a new class of consumer who wants the latest in fashion and household goods.

China's retail market is the second largest in the world, with only the United States selling more dollars. According to China Daily, retailers have scored US $ 3.87 trillion with China retail sales shooting up 13.1% from 2012. Level II cities make up larger shares of that amount as growth In Tier I cities decelerate to the lower half.

International retailers are finding attractive markets outside of Tier I cities. With available revenues increasing at much faster rates in Tier II cities, Chinese consumers in these markets eagerly snatch western brands and luxury goods.

Digital in China ! 

When surveying customers at their largest outlets in Shanghai and Hong Kong, national and multinational retailers are discovering that a growing share of sales comes from wealthy visitors from smaller cities. Retailers now see the need to establish a presence on line via Digital Marketing in smaller cities to serve the nouveau riche distributed throughout China.
See more information about Digital in China

2. Understanding the local market 

A retail brand will be directly associated with its location and selection of projects within a Chinese market. As in any part of the world, a carefully selected location will be needed to maximize potential and success in a new city.

Tier II China may present unique challenges when it comes to the selection of sight. The main locations can be very difficult to identify without the help of a local presence or consulting firm. Brands should be careful in selecting real estate partners who not only have the knowledge of the market but also the interests of retailers in mind. Steps to ensure the agent is on your side include confirming which developers work and which side pays the agency fee. International developers including Daxueconsulting  as well as local developers like China Resources Land have considerable experience working with foreign brands on their projects throughout China.

Check at this Report about food in China

They will provide professional management and service and reduce the risk of a smaller owner leaving the business. Smaller homeowners are also known for selling busy stores, often forcing the current tenant. Trademarks should be ready to sign contracts in Chinese and understand contractual obligations and evictions are handled differently from market to market.

3. Think, learn, and react locally

The perception of the brand in China is paramount for retail success. Chinese consumers put a lot of weight on how the use of a particular brand will be perceived in their social circles before making a purchase; Price is of secondary importance.



This is good news for luxury brands; Occasionally, Chinese shoppers will see their shop windows and buy entire cabinets without looking at the price. But what about the small international brands that want to jump to the Chinese market?

1. Use Baidu Instead of Google 
2. Use Wechat Facebook
3. and Use Weibo instead of Twitter

Smaller retailers need to be realistic about their brand's market knowledge. They may have to invest in large advertising, marketing and social media campaigns before Chinese consumers begin to understand and accept them. Patience, creativity and commitment are fundamental to this whole process.

Agency : best Practices on Chinese Social Media for Brand engagement ?

What are the best Practices on Chinese Social Media for Brand engagement ? 

There are several social media that are very used nowadays by Chinese people in order to share their life and opinion with friends or followers. As people spend many times on it, the traffic is important and it is paramount for organisations to be present on these places. Let’s see now how firms can increase their brand awareness, their sales, and their customer satisfaction thanks to social media.

Guide to Communicate on Chinese social Media

Social Media create links 

First of all as social media link Chinese people together it is a very powerful l tool to increase brand awareness, which indicate to companies about their popularity and brand image. Facebook is the most popular social media of the world and many companies have their own page in order to display some contents to “likers”. The “likes” amount gives an indication on the brand awareness. There is much solution to increase the “likes” numbers, on the first place it is very important to have a good community management by displaying contents that might interest likers and to answer each massages. It is also possible to run some “campaigns” in order to buy new likers, Facebook has a very good targeting tool allowing to target people through their age, gender, job, localisation, interest and many others characteristics. Then it is important to bet a CPC on each segment and optimize it in order to have a bigger bet on segment with a high Click Rate. On others social media such as twitter or Instagram the number of followers give an indication on the brand awareness too. Customers are very likely to contact the company through social Media as it is a very easy and intuitive way to get in touch with someone, a good interaction with customers may also increase the customer satisfaction as they know it is possible to fix issues easily. It is also possible to increase the awareness on brand for free by creating some buzz, indeed if a content such as photo or video is shared by many followers of the firm, this content will appear on followers’ friends newsfeed and so on. A media can become viral and increase the awareness and enhance the perception of a brand for free. The buzz can also be dangerous because some content criticising the firm can also be displayed by some users decreasing the good perception of the brand.

Digital Marketing Positionning ! 

Is your content strategy in China very corporate or is it a bit more casual? What your brand is sharing says as much about you as it does your Chinese audience., what is your Chinese community ?
 Is your voice representative of your brand in China, do you know the Chinese market ? If it is, then is that representative of the Chinese target you are trying to reach? If your tone is not appealing to your Chinese Audience, then it’s time to change it up. Though it’s important that your digital strategy of Chinese engagement be as unique as your branding, it’s also important not to stray from your off libe Marketing strategy .

Social media create quality traffic in China

Then as the traffic is growing on social media, many enterprises want to increase their sales via this acquisition channel. In order to reach customers, it is possible to display some advertisement on users’ newsfeed via acquisition campaign. wechat will display the ads if the click rate is high and also if CPC offered by the firm is high enough to be profitable. Having a good click rate become a very important stake, it is very important to adapt the message to the target in order to be performant. Indeed the most a message will be individualized, the most the user who will see it will be likely to click on the advertisement. It seems evident that the landing page have to respect the message displayed by the ads otherwise the click has no chance to be converted into a purchasing.

Digital Strategy in China

Let your corporate culture be your guide.

There are many mean to increase the click rate on some ads in China, one of them is to AB test two ads very similar with only one changing aspect and see after a consequent number of click which one is more efficient, continuously set up test is a good strategy because there are always some ways of improvement.

ROI on Social Media ? 

Moreover if a company in China display always the same ad it may be very successful at the beginning but users might be bored after a couple of months. Finally a good tracking is mandatory in order to have a good control on the ROI, indeed each campaign must have a specific URL in order to know which campaign bring the most of purchasing. This allows increasing the bet on CPC in order to display more an advertisement that brings purchase and to cut useless campaign. It is also a good thing to calculate the cost per lead in order to know how much one purchase cost. A relevant CPL must be targeted for each campaign as some buyer are more valuable than others, it also allows marketing officer to make a cross calculation to fix the bid on CPC. Lead can be different things according to companies’ objectives, it can be purchase, download (for apps), or registration (private sales).
Social Media are a very important tool for companies and the best behaviour is to be creative, analytic, vigilant and flexible.
Be Active on Social Media it is vital in China ! Check general feeds in your industry; for instance, at in Marketing agency , we monitor “social media marketing” to pick up a variety of posts that don’t mention our brand but are still valuable. This strategy reveals new conversations on wechat or weibo you may wish to take part in and enables you to establish new relationships in China. It’s also a great way to catch any issues (probleme VS online reputation ) before they become a potential prospects, this is China.

further readings:

1. http://chairmanmigo.com/top-13-advertising-agencies-in-shanghai/
2. http://www.seotick.net/search-engine-marketing/based-on-my-opinions-here-are-the-top-10-seo-companies-in-china.html
3. https://www.quora.com/Who-are-some-great-Digital-Agencies-in-China-Mainland-China-Hong-Kong#
4. http://seoagencychina.com/digital-agency-shanghai-china/
5. https://www.brandwatch.com/2014/11/9-best-practices-becoming-successful-social-brand/
6. https://www.salesforce.com/blog/2013/07/best-practices-social-media-engagement.html
7. http://ecommercechinaagency.com/digital-agency-china/
8. https://www.youtube.com/channel/UCl7mAGnY4jh4Ps8rhhh8XZg