Overview and Insights about the Chinese Hats Market

The Chinese Hats & Caps market value is HUGE 

The market's value is the most important thing to consider when you are looking to enter a market. How important is the market? Is it big enough to support so many other competitors? Statista estimates that the Chinese caps and hats market will reach 6.63 billion USD in 2022. Comparable to the worldwide hats & caps market of 25.87 billion USD. The Chinese market currently takes 25.6% global hats & caps market.

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China's Hats & Caps Market: Men, Women and Children

Who is the primary audience for hat products in China and who are their main competitors? The market for women's caps and hats in China is expected to reach 3.37 billion dollars by 2022. This represents 50.8% of China's total market. In 2022, the women's market for hats and caps accounted for 2.45 billion and 0.81 million USD respectively. 36.9% and 12.2% respective of the market share. The women's market for hats will continue to be the largest in China until 2022.

Chinese customers are more willing to buy hats online

Chinese customers are more likely to shop online than they do offline because of China's advanced e-commerce. Online sales of caps and hats for children, women, and men will account for 58.7%, 59% and 60.4% respectively of their market values in 2022. In comparison to the global market which has 35.2%, 35% and 32% online sales respectively, brands should place more emphasis on China's online sales.

Guess Which Hats Are More Expensive On Average? Men's!

The market volume for hats and caps in 2022 will be 1039.7, 505.3 and 465.3 million, respectively. If you calculate their market value, it might be that the average price for men's caps and hats is 4.85 USD. However, the average price for women's caps and caps are 3.24 USD and 0.3 USD. While the market for women's caps is growing faster than that of men's, Chinese men are purchasing more expensive hats.

What are the Trends in China? What is emerging?

Street wear leading to the rise of the Fisherman Hat

Chinese fashion-lovers of the younger generation (Gen Z), are more focused on the fisherman's hat. Many fashion youths in China are now willing to wear street clothes because of the rise in hip-hop. They have made it a popular choice to express their taste and find like-minded people by wearing street clothes. Inadvertently, they will highlight certain details in outfits through their choice of accessories or clothing. Fisherman hats have enjoyed a rising popularity. The winter of 2022 saw a 58.1% increase in the number of searches for fisherman's hats on Douyin. Fisherman hats have become a symbol for fashion and are no longer considered outdoor headwear.

The 10 Watches In China Today

What are the Top 10 Most Fashionable Watches in China in 2022?

Despite the decline in economic growth, the Chinese watch market is booming. More and more well-to-do young Chinese are turning their attention to luxury watches, for their prestige and the recognition they grant them. The big brands have understood this and are setting out to conquer the Chinese market. The second largest economy in the world can also boast of its know-how in the production of watches: 25 to 30% of watches are produced in China and Chinese components have been used for a long time in watches bearing the Swiss designation

No matter what type of watch you are looking for, there is a good chance that it can be found in China today. Here are the top 10 most fashionable watches in China today:

1. Cartier Lovewatch Sixty-Four: This watch is known for its beautiful design and high quality materials.

2. Hublot Big Bang Unico: This watch is a popular choice among luxury watch collectors because of its unique look and high quality construction.

3. Chopard L’Heure Bleue Lady Datejust II: This model features a beautiful blue dial and is made from high-quality materials.

4. Rolex Submariner Datejust: This model is one of the most popular luxury watches in the world and is perfect for those who want to stay stylishly on-brand.

5. IWC Portugues Chronograph Red Dot: This model features a beautiful red dial and comes with a wealth of features that make it an all-around desirable watch.

6. Tag Heuer Connected Modular 41: This watch is perfect for anyone who wants a stylish, versatile piece of jewelry that can be worn both casually and professionally.

7. Breitling Navitimer Worldtimer 5437/12 Classic Monaco Brown Dial Watch: This model features an iconic design, stunning brown leather strap, and automatic movement.

8. Panerai Luminor Marina Militare Watches Collection 2016

source 

How to target Young rich Chinese People

Discover Chinese culture

1. Get to know the Chinese culture Before starting your business in China, it is useful to understand the cultural norms and expectations of the Chinese people. Here are some tips for discovering Chinese culture:

– Start by learning about the history of China and its different dynasties. This will give you a better understanding of how traditional Chinese values, beliefs and practices have changed over time.

- Pay attention to how people speak - not only do typical Chinese words and phrases have different meanings, but idioms and phrases can be very important in expressing feelings or conveying social cues.

– Know the important festivals and ceremonies in China. Familiarize yourself with major events like the Qingming Festival (the spring festival that honors the dead), the Dragon Boat Festival (a celebration honoring the river gods), Valentine's Day (a Western holiday that doesn't has no specific equivalent in China) and New Year's Eve (a busy night when many families gather to celebrate).

read more https://peopletoghter.com/7-tips-to-help-you-target-chinese-people/

Understand their values

1. Understand their values

Knowing what values ​​are important to the Chinese can be a powerful marketing tool for them. For example, many Chinese place great importance on family and tradition. Therefore, products or services that promote family ties or traditional values ​​can be welcomed by Chinese people. Alternatively, other important Chinese values ​​include respect for authority, honesty, and hard work. If you sell a product or service that upholds these values, chances are it will be well received by the Chinese people.

2. Promote their culture

One of the best ways to target the Chinese is to promote their culture and heritage. Many Chinese value traditional values ​​such as loyalty to friends and family, discipline and punctuality. Therefore, products and services that represent these culturally important aspects of the Chinese way of life can be highly valued by this population. Additionally, promoting China's rich culture can help appeal to this audience, as many Chinese consider themselves global citizens with ancestral roots in China.

3. Awarness

Learn about their family life

Many people are interested in learning more about Chinese family life because they want to find out what makes this culture so unique. Here are some tips that can help you learn more about the Chinese family:Talk to locals who know about Chinese family life. If you can't visit China or don't have Chinese friends or relatives, you can still learn a lot about Chinese family life by talking to locals who know this culture firsthand. By doing this, you will be able to get an unbiased view of the Chinese family and its customs.

Know your preferred communication style

The Chinese like to exchange verbal messages. Many Chinese people prefer to communicate in person.

China's home decor market

 China's home decor market offers many opportunities for producers and imports/exports. In the last decade, China's rising consumer consumption has transformed China's economy and society. China is a major producer of home decor and related consumer goods. China is far ahead of other countries in the world in terms of the growth of the market for goods and services. China's home decoration products are a large part.

Further reading

https://marketingtochina.com/strategic-guide-market-home-decor-brand-china/

China's home decor market and its decor furniture market offer many marketing opportunities. Consider the home decor furniture market. Statistics show that there were approximately 440 million households across all Chinese provinces, autonomous regions, or municipalities. The rising purchasing power of Chinese people has led to a boom in home decor products and the furniture market in China. According to the industry report, total home decor furniture sales by wholesalers or retailers exceeding a certain size grew 13.9% to Rmb227.30 trillion in 2014.

DIY Decor is fashion in CHina

DIY home decor is becoming a popular trend due to its freedom to be created by the consumers. It can be used in the living, dining, and bedroom areas, as well as in the study. The market of more than 4 trillion yuan is often described as "a huge cake that cannot be ignored".

Digitalization and the Internet are key to marketing DIY home decoration. In 2016, more than 1000 Chinese consumers were surveyed. Over 60% of respondents said that they would use the internet to buy products and services for their home decor.

The Chinese DIY furniture market has grown at double-digit rate and is expected to continue growing until 2010. This growth has been mainly concentrated in Shanghai, Beijing, Guangzhou and Zhejiang. Tianjin is the most populous city, with residents spending approximately 5% of their incomes on decoration and housing.

This is partly due to the increasing demand for soft decoration. People who live in cities are more likely than others to move around and spend more money on soft decoration such as handcrafted items, high-quality furniture, collectibles, etc. Younger customers are increasingly moving out of their homes and choosing lightweight, multifunctional furniture that is affordable are more popular. Because these areas are the most personal, installing one's own bathroom and kitchen fittings is a priority explain this blogger

As their quality increases and DIY services are still relatively unknown, smaller contractors can pose a threat for DIY businesses. Small contractors currently dominate 80% of the home decor market. They offer more flexibility than DIY stores which have rigid working hours and set schedules. DIY stores must reach out to local customers and increase awareness about their services to counter this trend.

China's home-decorating market

China's home-decorating market refers to interior decoration of private houses.

[Data source: qianzhan.com. Market scale for home-decorating in China]

The continuous increase in real estate sales as well as the Chinese economy have provided the foundation for the home-decorating industry to continue growing. In 2018, the market size was Y=2.23 trillion rmb. It is expected to grow to Y=2.59 billion rmb by 2020. Source 

 source: qianzhan.com. 

China's home-decoration market is driven by new homes. New home decoration contributes nearly 73% to the total revenue.

The biggest consumers in the home-decorating industry are the millennials. These are people who were born between the 80s and the 90s. They account for more than 60% of market revenue. The 70-year-olds are a significant consumer group with 16%. The remaining 22% are from other ages.

The growth of E-commerce home decorators

The Chinese E-commerce home decoration market has boomed in 2015. This has contributed to and intensified competition in the overall decoration market.

E-Commerce 

China's E-commerce home-decorating market reached Y=258.9 billion rmb in 2018, and experienced a 36% increase in its market size. It is still experiencing a bottleneck period, with a penetration rate of less than 5%. This is a relatively low rate compared to E-commerce markets like car-hailing platforms or online travel agencies, which have around 1/3 penetration rates.

About Tmall Brand promotion by Michel Jones

 Advertising on an e-trade platform like Tmall 

, it’s the important thing to be seen via way of means of your goal and to generate site visitors for your e-trade page. But, it could be very difficult to try this via way of means of yourself. Especially on a few e-trade structures as Tmall.This article is right here that will help you to apprehend higher a way to put it up for sale on Tmall. It could be a benefit of time for you.TMALL

https://micheljones171.medium.com/tmall-brand-promotion-e-commerce-agency-in-china-7d6632e73cfd

What is Tmall Worldwide? 

So, Tmall Worldwide is a sub-foundation of Tmall where global dealers sell imported items through cross-outskirt internet business.

Clients can get to Tmall Worldwide through both the Tmall and Taobao versatile applications; the logos and assignments are purple as Tmall Worldwide's authentic tones are dark and purple, though Tmall's primary tones are dark and red. Beneath, we mark the Tmall Worldwide passages on both the Tmall and Taobao applications.

When we click into the Tmall Worldwide segment, you will see that the textual style and foundation pictures are altogether purple. The Tmall Worldwide logo is purple, and its item pictures are set apart with a purple trim to separate them from non-imported things.

For worldwide shippers hoping to sell on Tmall Worldwide, it's imperative to comprehend the accompanying contrasts, which we spread out underneath. by Michel Jones 

 

https://www.apsense.com/article/tmall-taobao-ecommerce-frequently-asked-questions.html

How to win in China in 2021? 

Chinese customers’ preferences have additionally moved away from obviously marked merchandise for quality, freshness, and way of life. The examination acknowledged by Fortune Character Establishment shows that 39% of rich Chinese think the logo is not, at this point the need. “Specialty top of the line brands, just as bespoke items, are turning into the new driver of luxury utilization

http://www.techvital.net/tech-business/luxury-in-china-how-to-win-in-2021.html

5 Opportunities in the Chinese market in 2020

 5 Business Opportunities in the Chinese market in 2020

ECommerce Crossborder 

China has broad and complex traditions rules and government regulations for cross-border buys. It additionally has a colossal and progressively wealthy populace that lean towards unfamiliar — generally western — purchaser merchandise, basically on account of the low quality of homegrown items. China is home to the biggest online business market on the planet and smoothed out regulations offer an open door for western shippers searching for new business sectors. Food, magnificence items, attire, and purses are the most searched after unfamiliar items and purveyors of these merchandise should discover Chinese customers anxious to purchase. All the more explicitly, the metropolitan Chinese populace is desiring normal food and magnificence items and is happy to pay a premium for them.

http://lawfuture.org/legal/no-clear-regulation-on-cross-border-ecommerce-in-china.html

health products 

The healthcare market in China is growing at an amazing rate, fundamentally helped by components, for example, the growing populace — especially the maturing populace — fast urbanization, flooding homegrown and global interest in Research and development, and constant government uphold. Today, the healthcare market in China is the world’s second-biggest, intently behind the US. Be that as it may, China’s healthcare area is growing at the quickest rate on the planet and is required to turn into the world’s biggest healthcare market later on.

http://www.healthclan.org/supplements/the-fast-growing-health-supplement-market-in-china.html

China &  Fintech 

China’s money related controllers have verbalized their vision of how web driven innovation ought to meet and collaborate with banking and account, seven days in the wake of retiring the world’s biggest first sale of stock and setting off a securities exchange defeat in Hong Kong that cleared out US$260 billion in esteem.

http://www.technologyprograms.net/tecnology/china-is-the-fintech-capital-of-the-world.html

Real Estate oversea investment 

Real Estate: how to create a great deal of leads from Chinese financial specialists?

To all the more likely comprehend China you have to know the accompanying realities:

The brilliant period of real estate in China is finished. half of the most extravagant men got rich since they put resources into real Estate.

In China, everybody knows purchasing real estate properties can make you rich, at that point practically all Chinese need to put resources into Chinese real estate…

Presently Chinese can not accepting multiple properties, if so they need to cover extra Assessments.

http://www.realestatediary.org/business/real-estate-market-in-china-is-going-oversea.html

China's bottled water market is led by Nongfu Spring

 

What is Nongfu Spring?

Nongfu Spring (农夫山泉) is a Chinese bottled water and beverage company headquartered in Zhejiang province. It is owned and chaired by founder Zhong Shanshan.

Founded in 1996, Nongfu had the biggest market share in China’s packaged drinking water market from 2012 to 2019, according to its prospectus, citing research by consulting firm Frost & Sullivan. It also makes tea and juice beverages.

The company recorded revenue of 24 billion yuan (US$3.4 billion) in 2019, up from 20.47 billion yuan a year earlier. Nongfu Spring recorded profit of 4.95 billion yuan in 2019, a 20.6% increase on its 3.61 billion yuan profit the previous year.

Recently, Nongfu Spring made an initial public offering on the Hong Kong Stock Exchange. The company raised approximately US $ 1 billion by valuing its IPO at HKD 21.50 / share, at the top of its IPO range.

Nongfu Spring is China's leading bottled water brand

There are no fixed best-bottled water brands in China as they change from year to year based on consumer preferences. In China, mineral water represents 91% of the bottled water market, while sparkling water has a share of 7% and flavored waters 2%.

Although there are no fixed brands, the local Nongfu Spring appears to continue to lead China’s bottled water through product innovation and channel optimization.

Nongfu currently has access to China’s top 10 fresh water spots and supplies 29% of the market.

China’s bottled water market is growing rapidly

According to The Economist, China has seen average annual consumption of bottled water increase from 41 liters in 2014 to 59 liters in 2019. Revenue in the Bottled Water segment amounts to US$53,337m in 2020. Market insiders indicate that bottled drinking water businesses will continue to grow in China in the future.

The growing awareness of health problems and the prevention of waterborne diseases among Chinese consumers has led to the continued growth of the sale of bottled drinking water in China. As Chinese consumers are more sensitive to food and beverages, bottled water is now a common daily drink for seniors and young people in China.

More and more Chinese consumers are adopting a more active and healthier lifestyle. Nowadays, most Chinese consumers consider bottled water the best health drink among other alternatives.

Nongfu Spring has a stock market debut

Chinese bottled water giant Nongfu Spring Co. is looking to raise up to HK $ 8.35 billion ($ 1.1 billion) in what may be the world's second largest initial public offering by a food and beverage company this year.

The Hangzhou-based firm is offering 388.2 million shares of HK $ 19.5 to HK $ 21.5 each in its Hong Kong stock sale, according to a prospectus on the Hong Kong Stock Exchange website.

The offering has attracted five key investors who will purchase a total of $ 320 million for the offering, based on the high end of the range.

At $ 1.1 billion, the first sale of shares in Nongfu Spring is set to become the second largest F&B IPO in the world following the $ 2.8 billion offering from coffee giant JDE Peet's BV in Amsterdam to May, according to data compiled by Bloomberg.

On September, Nongfu Springs went public in Hong Kong and, after a strong IPO, its founder was momentarily China’s richest person.  Zhong Shanshan owns more than 80% of Nongfu Springs and was worth $52B (No. 2 in China, No. 21 in the world).

 

To know how can brands in the bottled water industry increase sales in China:

https://www.marketingtochina.com/the-bottled-water-market-in-china-is-super-profitable/

B2B in China according to European Chamber of commerce

  European Union Chamber of Commerce in China called on China and the EU to finalize their bilateral investment treaty (BIT) by the end of this year. As the Sino-European relationship faces a growing list of obstacles, ranging from differences on, for example, Hong Kong and Xinjiang issues to growing US unilateralism, the two sides need more than ever to confront the parties. challenges facing the global economy.

According to Chinese scholars, both sides - and not just one - must make efforts and compromises to support cooperation, including negotiations on the BIT.

China's foreign trade has stabilized and gradually improved over the first eight months of this year, but it still faces a grim and complex backdrop, a trade official said on Thursday.

Since the beginning of this year, a series of policies and measures aimed at stabilizing foreign trade promulgated by the State Council have been constantly implemented, and China's foreign trade situation is better than expected, has Gao Feng, spokesperson for the Ministry of Commerce, said during a press briefing.

In addition, demand in the international market has partially recovered, as the purchasing managers index of some major global economies improved in August, he continued.

Nevertheless, China still faces a grim and complex context when it comes to foreign trade, Gao said, citing the COVID-19 pandemic, and the emergence of feelings of protectionism and unilateralism.

The ministry will continue to constantly apply foreign trade policies in order to benefit market entities as soon as possible, he said, adding that more measures will be taken to promote exports of basic goods, increase imports and encourage export enterprises to explore the domestic market.

In its annual white paper released last Thursday, the EU Chamber of Commerce extensively highlights the difficulties facing the China-EU relationship and sees the BIT as a necessity to be fulfilled before the end of the year. She said this is why it is imperative that the EU and China reach political agreement on the Comprehensive Investment Agreement by the end of 2020, a Chamber of Commerce policy document says.

Speaker Joerg Wuttke said in a statement on the occasion: “It really feels like it's now or never. "

The white paper focuses largely on the oft-repeated grievances about the problems and difficulties in the Chinese market, even going so far as to venture into the political realm of a "clash of China's charm offensive towards European companies and their "wolf warriors" in Europe ".

Doing business online with the Chinese may appear as a once in a lifetime opportunity. In ordinary cases, online business is smart, savvy, and simple

source : https://www.managementexchange.com/story/new-b2b-way-export-china

Even though it mentions a “deterioration” of European public opinion towards China, this document does not however address the problems within the EU itself, in particular the strengthening of restrictions on Chinese acquisitions of European companies and the ambivalent posture of certain European countries vis-à-vis the repression of Chinese technology companies like Huawei by the United States, note the Chinese experts.

The Chinese market & Obstacles

“The EU has raised some questions about the Chinese market, but there are also obstacles within the EU that need to be overcome,” says Bai Ming, deputy director of the affiliated International Market Research Institute. at the Chinese Academy of International Trade and Economic Cooperation (CAITEC).

According to him, the difficult situation created by the Covid-19 pandemic and growing global tensions require "political wisdom" on both sides to turn this situation into an opportunity for cooperation rather than conflict.

Despite the Covid-19 pandemic and their differences, Chinese and European policymakers have remained closely linked this year, with a series of high-level meetings where the two sides largely focused on cooperation, including the bilateral agreement to 'investment.

The Chinese Foreign Ministry announced on Wednesday that Chinese President Xi Jinping will organize a virtual summit next Monday with German Chancellor Angela Merkel, European Council President Charles Michel and European Commission President Ursula von der Leyen. The Sino-European BIT and the expansion of economic and trade cooperation will be the main issues discussed at this much-anticipated summit.

In addition, high-level negotiations will be held on cooperation between China and the EU for the acceleration of their respective digital economies and on the latest proposal by China to discuss a set of rules to govern “security”. global data, ”some sources indicate.

Sino-European relationship 

"While the Sino-European bilateral relationship faces many complications and some European countries as well as the EU Chamber of Commerce in China focus on the negative points, the overall relationship remains strong and on track. because the two parties need each other and support each other, ”notes Cui Hongjian, director of European studies at the Institute of International Studies of China.

Hermès VIP Experience for Chinese Clients

Faced with an increasingly saturated market and a turbulent economic state in China, many luxury brands are seeking to release their marketing resources for residents of second and third tier cities. This includes the prestigious luxury house Hermes. On July 19, the brand launched a WeChat mini program, showcasing its expertise to new Xiamen fans.

Hermès 

This is a strategic move, from the choice of location. Located on the coast, Xiamen has been designated as one of the special economic zones of the country. It has become a shopping center for luxury lovers

WeChat Mini program

Enter the latest WeChat Mini program, named Hermès au travail, which is a digital tool enabling consumers to register for an exclusive Hermès event from July 26th to 30th. At the event, fans can have a behind-the-scenes glimpse. At Hermès, the products are handmade and give a rare insight into the transformation of an idea into a real product. The event takes place inside the brand's store, in the Wan Xiang shopping mall, a premier destination for luxury shopping with more than 30 leading brands.

The mini-program offers customers an overview of Hermès' know-how, but it's also an interactive game in which fans can guess the tools used to make their scarves and their iconic handbags. By selecting several tools and reading their use, fans can conceptualize the work needed to make the product. For example, producing 30 colors of a print can take up to 600 hours of work. Once both answers are correct, the customer receives a badge to "prove" their knowledge and potential to become a craftsman. Meanwhile, customers can also register to view a free documentary produced by Frédéric Laffont during the event. The film presents some of the global artisans and techniques they use to make Hermes products.



After four days of publication, the ticket garnered 8,959 page views and more than 41 likes. Last May, Hermes organized an ephemeral two-day flash sale store at Shanghai's Cha House for its fragrance. WeChat was the digital resource for directing visitors to offline events. Both events strengthened the brand's promise to Chinese consumers and continued to offer engaging and informative in-person experiences designed by Hermes.

Given the above, it seems that the new digital strategy Hermes works. In the latest release of its second-quarter results, Hermes announced double-digit sales growth, thanks in part to China.

Read also Marketing strategy in Luxury in China 

Understand the differences between Chinese VC and US VC

THE OBJECTIVES OF VCs. DIFFERENCES IN BEHAVIOUR

VCs are money driven. They want fast revenue and fast results. Whilst, VCs in other countries are worried about having strategic variety in their portfolio, in China, it’s all about the money.


As there is always a concern about the money, investors will consider the possible scalability of the project, the exit phase, and if possible, to make an IPO of the company in the future.


There is not a big difference between Chinese VCs and Western VCs.

The main difference is between the different VCs inside the Chinese investing firms. How they behave depends on their industry and on their goal; in China, there are no rules governing which steps they will follow or on the movements they will make.

The only thing that all Chinese VCs have in common is that they want to have as much control as possible inside the company and have power in the terms of the contract. In order to have more control they will often give you cash by the bucket loads so that they can be in charge of everything. So when it comes to Chinese VCs the age-old question is: What do you want? More money or more control?

source the nxbode

Italia wants to Export more to China

The Alibaba Group has reached an unprecedented agreement with the Italian government to promote Italian products and culture in China via the company's e-commerce platforms.


 Alibaba and the Italian Trade Agency, a government agency that supports the export of "Made in Italy" products, have launched the "HelloITA" virtual pavilion on the Alibaba,

Ciao Italia Tmall Pavillon

 Tmall and Tmall Global markets with a pavilion included 88 stores belonging to more than one hundred Italian companies, in the fields of fashion and cosmetics, home and design, as well as gastronomy and wine. Tmall and Tmall Global, like Canada and Denmark, already have similar flags, but this is the first time a foreign government has been funding and working closely with Alibaba to support its local brands and products. This will include targeted digital marketing campaigns developed in partnership with Alibaba and Alimama's branding and marketing department to increase Italian consumers' interest in Italian products. "The improvement of the 'Made in Italy' brand, not only for the excellence of its products, but also for the dissemination of culture, traditions and craftsmanship, has always been a priority in our work and we are proud to be the trusted partner of the Italian company. Agency] and many Italian companies, including many SMEs, in the process of digitization and expansion in China, "said Rodrigo Cipriani Foresio, Alibaba group's Managing Director for Italy, Spain, Spain and Portugal. Portugal and Greece and general manager of Tmall's business development in Europe.

“We look forward to having more of our brand partners work with us in each of your best areas so together, we can strengthen and propel the growth of China’s consumer goods. By leveraging a digital platform driven by technology, we can turn innovation into reality more quickly and with fewer risks,” Tmall President Jet Jing said.

Alibaba Fail to bring italian Wine to China

Possibility for Italian brands to connect with customers

Part of Alibaba's mission, throughout the year, is to help brands connect with Chinese consumers. The Global Shopping Festival offers an opportunity for these brands to present new or special products for the market. Increasingly, those brands are employing a new retail strategy or are working with Alibaba and their analytics to identify bespoke product opportunities, bring them to market faster and track their popularity.

Chinese Cross Border Retail has never been more developed. There is now a powerful infrastructure offered by the largest players such as Tmall & Jingdong (JD) (providing you have the budget) as well as smaller players such as ‘Little Red Book’, Taobao Global or WeChat Stores (to name a few).
Cross border e-commerce platforms allows brands to sell online without having a physical presence in China (what is so complicated!)
Setting up a shop on a China’s cross-border platforms allows brands to utilize Chinese payment methods as well as the delivery infrastructure offered by many of these platforms. It’s really convenient for foreign brands because these platforms allow you to adapt your approach to the chinese e-commerce and to the habits of your targets.
But, be aware, you must also develop an effective marketing strategy in order to drive qualified and engaged traffic to your store. Without traffic you can’t exist in China.

Source Export to China Guide

Clothes market in China

Chinese consumers are very easy to serve in terms of needs. They are very excited about foreign brands due to the large selection of branded brands and new and famous brands.

Younger generations of Chinese do not differ from the younger generation of the West. They can use different social media platforms, but they follow a similar formula when shopping. For example, Chinese births after 90 years buy all the clothes online, because they can make a purchase decision without any help from someone else. But the generation of the 1980s would not believe physical stores more than online shops, because they tried to try clothes and not only see them on models.

Foreign Brands in China

Previously, the Chinese went to the local shops or even to the fake markets to buy clothes because they were the options they had. Gradually, larger brands such as H & M, Zara and Uniqlo established physical stores in China. Today, you will not find any Chinese people who go to local shops or "fake markets" and buy clothes because many foreign brands such as H & M and Uniqlo stand out equally.Even if wealthy Chinese appreciate more top brands like Gucci, LV and Hugo Boss, many people can not buy this outfit and look for cheaper brands.

After Parents’ Death, Their Chinese Baby is borned 4 Years Later

Chinese baby born four years after parents' death

After Parents’ Death, Their Baby in China Surrogate 4 Years

The Chinese city of Yixing, Liu Xi and Shen Jie

A couple of in the Chinese city of Yixing, Liu Xi and Shen Jie, tried to conceive from the first couple of decades of their union. They made a decision to pursue nitro fertilization, however,r in an auto accident, five days before the embryos were planted, these certainly were murdered on March 20, 2013, Beijing News reported in a post detailing. His grandmother, Hu Xingxian, gave him the name Tiantian, or even Sweet Sweet. Hongkong -- Following an extended legal struggle in China without a precedent, a mother has given birth four years after his parents died in an auto accident, a paper has already reported.

"The chance of employing a medical facility has been too amazing," Shen Xinnian, '' the dad of Mr. Shen, told the paper (find out on how surrogacy was growing in China due to infertility, a comfort of this one-child policy and also a cultural crucial to own kids.) "His eyes seem just like that my kid's," Ms. Hu told Beijing News. "However he looks a lot more like his dad."

The wife and husband were both children, and also the parents of the couple resolved to use to keep the relatives. Surrogacy is prohibited in China, and also the embryos were being obtained by the very first barrier for those families.
The parents of the bunch that was deceased visited a healthcare facility where the embryos were stored, but hospital officials refused to match them. Therefore a fresh plan tried, and the other was sued by one particular set.
There really are a lot of items that the expectant mum has to do because you may observe. Some might question the potency of many of these techniques, however, there is that it keeps off her mind the delivery and the woman busy.

Chinese thinking

The Chinese think that furniture shouldn't be transferred when pregnant inside your home and that mirrors and pictures really should be suspended on the walls. Since this may cause issues with childbirth, adhesives, and paste must be avoided. Some women will put blades under their bed. Women that were pregnant aren't intended to go to any funerals. Hospitals aren't permitted to move embryos hence a service which works together with a hospital in Laos was found by the families. On December 20-16, the service received the embryos, which then it belonged in 20 17 to Laos. The Chinese have just one among the oldest cultures on the planet.

Traditions are handed on to generations. 

That there are plenty of superstitions and beliefs in addition to being influenced by Buddhism, Taoism, and Confucianism.
Pregnancy is probably one of the very human adventures that you will not be astonished to discover you can find a lot of traditions. It needs to be said so faith change from place to place, however here are a few of the common customs and that China is a massive country.

Traditions in China

Traditions in China begin. It is typical for your husband to take his wife within the brink in their residence, and China possesses this but. Since it is believed to guarantee that her labor tends to pass 27, your husband is likely to transport his wife. There has been A Laotian chosen since the surrogate, and doctors in a hospital in Laos planted just two of those embryos. The surrogate was shot into China before the kid was born. The boy has been born on Dec. 9, 2017, at Guangzhou. Food is another thing. Spicy foods are thought to function as the reason behind miscarriage. Eating food which mashed or isn't correctly trimmed will make the child.
That will signify that the baby will have skin in the event the mother eats colored food.
Throughout labor the caretaker a herbal tea is going to be utilized to help with the pain, and also the mommy should avoid since this might create delivery be tacky, eating squid.

Additionally, there is special food which the caretaker is going to be anticipated following the baby comes into the world to eat. A 2nd mastered in his favor, as the lawsuit was refused by the court. "The sole real carrier of those 2 families' bloodlines conveys the duty of the mourning memories along with consolation," that the Wuxi People's Intermediate Court explained.

Chinese Parents

The Chinese often feel that some notions a woman has are going to undoubtedly be passed on the baby. This is the reason be certain her behavior is irreproachable and she's likely to safeguard her believing. The mother needs to offer the entire life inside her loads of stimulation and she is able to perform so by reading loads of other as well as poetry literature that is fine. Women are anticipated never to have sex. As this can have a detrimental influence on her child, also they are invited in order to avoid taking a look at anything unaesthetic. If mom swings her wrists and talks really is thought to have benefits for her unborn.

Further readins:

1. http://www.frogpondvillage.com/travel/moving-in-shanghai-hotel-tips/
2. http://www.coachoutlettopshop.com/6-precious-tips-for-choosing-your-childs-school/
3. http://www.chinageopark.com/one-british-school-attract-chinese-billionnaires-kids/
4. http://www.everyblogy.com/idea-to-boost-your-social-media-in-china.html
5. http://bretteldredgetourtickets.com/guide-to-move-to-shanghai-for-parents.htm
6. www.bbc.co.uk/news/world-asia-china-43724395
7. https://tvtonight.com.au/2018/02/meet-the-parents-china.html

A School in Shanghai for learn about Chinese Luxury Market

A lot of young Students want to learn about Luxury Marketing in China.

And a School in Shanghai offer this kind of Course

Courses From Assessing Chinese Luxury Market Reports

The inconsistencies come from two main causes. First and most importantly, different Shanghai businesses use the same words to identify things. Any form of forecast into the future will be highly controversial as research models can differ widely Education.
school : http://www.accademia.org/

What will be the gains of bringing all of these records together?
What new relationships were identified by bringing the results together?

A Shanghai School get ranked on the Top 10 School in China 

A vital example of that will be Luxury  report stating that based on Secoo, wine accounts together with footwear and apparel next in line at seven percent. Mckinsey, l 2, and Bain usually do not consider the alcohol industry and Deloitte excludes wine out of the luxury study. The practice of synthesizing data across accounts, but brings challenges. Aggregating reports raise the question of if businesses are specifying luxury in exactly the exact same manner as brands look in the market. They don't. The definition of "luxury item" is excessively obscure. A bigger problem is that not all of the reports specify their own definitions of "luxury goods".

The McKinsey report Luxury Consumers that are for Chinese Student :

The 1 Trillion Renminbi Opportunity doesn't offer a definition. The Secor report includes portable and also wine devices in its own list of luxury things. The Deloitte Global Powers of luxury-goods Report 2017 excludes wines and spirits from its analysis. L2's China Beauty Report looks at cosmetics and beauty organizations. It's really a challenge. They have grown up have an international view, plus they truly are coming of age before. Around RTG Consulting Jing Daily is thrilled to establish our record China's Awakened Generation, reprinted in cooperation using RTG Consulting. The report will help comprehend everything outlines how to accomplish them, also defines the Awakened Generation.

Working in Luxury Marketing make more money 

I believe the most interesting finding is the growth of stores as a component of luxury brands' portfolios. We're expecting WeChat mini-programs to be tumultuous in the luxury ecosystem in China. And what exactly are some of the inconsistencies you've found when looking at reports on Chinese luxury?

Do every one of these reports define luxury in exactly the identical way?

Aggregating studies is a great means to present users with an amount of value in a read. Each industry report usually comprises a few insights. Only the insights are kept by us. It's also tricky for organizations to discover patterns and the common threads between reports by oneself. Obtaining the information together is a great chance to investigate exactly what consulting and market research firms have to say regarding similar topics.

Last month saw the launch of major We Chat marketing bureau

 China Luxury Report, aggregating information from sources such as McKinsey's The Age of Digital Darwinism,

1.  L2's China Beauty Report, 
2. Deloitte/Secoo's China Luxury E-Commerce White Book, 
3.  Bain's China Luxury Report.

Reports 

By cross-checking the data between unique reports A lot of relationships and trends can be discovered or confirmed. For instance, the many reports create the tendency of rising luxury ingestion evident, and it correlates with the worldwide convergence in luxury goods price. WeChat Stores as a sales channel for luxury brands' rise is another fashion that is confirmed by cross-checking the reports. The report gathered lots of findings pivotal to the rise of luxury industries in China, the most fundamental of that is that Chinese customers make up 32 percent of their international luxury economy, and that number is forecast to rise to 44 percent by 2025.
Jing Daily by synthesizing data sources, about what they heard.
Read also : https://www.telegraph.co.uk/news/2017/05/08/top-china-schools-test-parents-iq-ancestors-grades-obesity-enrollment/

Arts and Culture -- by Prada's recovery of this Rong Zhai shikumen house to the sharp rise and collapse of rappers PGOne along with Gai Travel and Leisure -- for example intrepid trips to the Arctic and also Mount Kilimanjaro, ecotourism, and also the rise of live-streaming The Environment -- championed in Yao Ming's state-sanctioned activism and the environmentalist message of Stephen Chow's The Mermaid, along with Selfhood -

- using traditional identities being contested by the likes of FFC-A crush, a 'boy group' made up totally of women, and the new fad of 'flash unions'. The Awakened Generation are the curious, conscientious Chinese people view in our reporting, and RTG encountered throughout conversations with 70 article-post and 85s-'90s Chinese, plus a poll of respondents. Around RTG Consulting Jing Daily is delighted to launch our record on China's Awakened Generation, authored in cooperation with RTG Consulting. The report may help understand everything outlines how to reach them and defines the Awakened Generation.

 The Future Chinese Luxury Consumers

Four lenses have shown critical to understanding the demographic: Most are at professors or university. They have grown up with the Internet, have a global outlook, plus they're coming of age at a time when China is stronger than ever before. RTG is a group of over 70 China consultants. The advisory board has been constituted of "Chinese Oprah" Yue-sai Kan, Hearst Magazines' Jeannette Chang, and Philippe Pascal, Former Chairman of LVMH Watches & Jewelry.

Read also Shanghai International kindergarten School 

The wine market in China

Overview of Wine Market in China 

 In fact, Chinese customers like to drink wine. The educated and sophisticated Chinese middle class does not hesitate when she wants to buy a drink, she is ready to spend more than $ 300 for a bottle of wine. Since the Chinese economy is coming out of its recent mess, wine consumption is increasing. Not only does per capita consumption increase, but the way in which the Chinese drink wine changes. Consumers are also concentrated in several major cities of the country such as Beijing, Guangzhou, Shanghai and Shenzhen.

The wine market in China is taking a new level 

The wine market in China is taking a new level. The rise of the Chinese middle class and the growth of internal growth have allowed people to develop new needs. China imported $ 1.77 billion worth of wine in the first nine months of 2016, an increase of 19.1% year-on-year. These social and economic changes have allowed the wine market to see its consumption at the top. China is becoming the largest importer of wine, with more than $ 2 billion.

The biggest wine exporters to China  

In a few years, China has become the fourth largest market in the world. The biggest wine exporters to China are France, Chile and Aussies. China, the largest population in the world, with a good perspective for international wine producers, appears as the promised land. Now, the most important thing is to find the right way to lead people.

Read also:

• Social Media Marketing in China

•  What are the most efficient Marketing Strategy in China?

•  The Future of the Education in China

Chinese spent about $56 billion at travel agencies

Chinese tourists continue to trust and use traditional travel companies more than online booking sites in 2017.

Plus the percentage of penetration of online travel agencies in China in search of a record level of Last year. According to a Chinese report on the outgoing market of the Chinese Outbound Tourism Research Institute (COTRI), 20 percent of the 120 million Chinese outbound travelers booked online travel in 2015. This is a seven percent increase from 2014 And the strongest indicator that the reservation sites continents to be more accepted throughout China.

Ctrip & Qunar

Chinese consumers felt less pressed by price wars at the end of last year Ctrip took a stake in Qunar and began working together, a powerful alliance among two of China's largest booking sites. This is probably a factor that more influences consumers on the booking sites, said COTRI.

Yet 80 percent of Chinese travelers booked offline and used one of more than 27,000 travel agents in chunks and mortars in China last year. The number of travel agencies in China has increased by 50 percent since 2006 and is showing some signs of slowing, and COTRI projects for Chinese outbound travelers will spend close to $ 80 billion to travel agents this year.

Chinese consumers spent about $ 56 billion on travel agencies in 2015. They also recorded a $ 11 billion trip to online travel agencies last year, a 70% 2014. While offline travel agents in China have closer relationships with consumers than their foreign counterparts with markets elsewhere, they also compete in addition to the growing popularity of Chinese booking sites like Ctrip and Qunar.

"In China, the line between retail agents and tour operators (also referred to as tourism wholesalers in other countries) is somewhat blurred. It is not uncommon for tourism wholesalers to create not only tourist packages , But also sell directly to customers through advertisements in newspapers, websites and even their own retail stores, "the report said.

source Mkgtochina

Chinese travel agencies can contact and work with incoming tour operators directly without wholesalers, "which can be attributed to the minds of unwanted intermediaries. In cases where a travel agency does not have enough customers for a trip Specific, for example, it will forward its customers to a larger wholesaler and earned the associated commission, "according to the report.

Many Chinese travel agencies operate illegally, including Wolfgang Arlt, director of COTRI, is one of the most gray areas of the Chinese tourism industry. About 10% Of these travel agents are licensed to operate outbound tourists on their own behalf, allowing them to sell different types of travel and the rest use a license or license from another company.

Online travel agencies in China

Online travel agencies in China face obstacles in addition to the offline travel agents do not worry. More than half of Chinese citizens (668 million people) do not use the Internet. The Communist Party of China also exercises a lot of control over the web, which brings most consumers to believe can trust a brick and mortar online travel agent online. And when traveling internationally for the first time - which describes much of the world's largest foreign market - Chinese consumers often prefer to speak with a travel agent in person, the report said. "In the Chinese travel media, the exposure and discussion of online travel agencies can be compared to those of Hollywood stars. Almost every day newsletters and reports from the News on the volatile relationships of Chinese online travel agencies (price wars and partnerships), weight gains and losses (stock sales and acquisitions) and highlights on red carpets (obtaining investment)

Tips to Develop the top 100 cities in China

Brands are familiar with the Asian power markets of Hong Kong, Tokyo, Seoul, Shanghai and Beijing. However, as profit margins shrink in these key markets, retailers are turning to the less well-known Tier II Chinese markets to take advantage of double-digit growth.



The Tier I cities of China such as Beijing, Shanghai, Guangzhou and Shenzhen have developed economies and have become familiar names in the West, especially after the 2008 Olympic Games and the 2010 World Expo. Small, on the other hand, are much less understood by the Western world. It is these rapidly developing metropolis that will drive China's growth in the coming decades. Here are 5 keys to succeeding in these flourishing retail markets.

1. China's Distribution market Situation 

China's retail sector has contributed significantly to overall GDP growth, especially in recent years. In some markets, such as Chengdu, the growth of retail trade has even seen rates higher than that of general GDP. The city is showing a new class of consumer who wants the latest in fashion and household goods.

China's retail market is the second largest in the world, with only the United States selling more dollars. According to China Daily, retailers have scored US $ 3.87 trillion with China retail sales shooting up 13.1% from 2012. Level II cities make up larger shares of that amount as growth In Tier I cities decelerate to the lower half.

International retailers are finding attractive markets outside of Tier I cities. With available revenues increasing at much faster rates in Tier II cities, Chinese consumers in these markets eagerly snatch western brands and luxury goods.

Digital in China ! 

When surveying customers at their largest outlets in Shanghai and Hong Kong, national and multinational retailers are discovering that a growing share of sales comes from wealthy visitors from smaller cities. Retailers now see the need to establish a presence on line via Digital Marketing in smaller cities to serve the nouveau riche distributed throughout China.
See more information about Digital in China

2. Understanding the local market 

A retail brand will be directly associated with its location and selection of projects within a Chinese market. As in any part of the world, a carefully selected location will be needed to maximize potential and success in a new city.

Tier II China may present unique challenges when it comes to the selection of sight. The main locations can be very difficult to identify without the help of a local presence or consulting firm. Brands should be careful in selecting real estate partners who not only have the knowledge of the market but also the interests of retailers in mind. Steps to ensure the agent is on your side include confirming which developers work and which side pays the agency fee. International developers including Daxueconsulting  as well as local developers like China Resources Land have considerable experience working with foreign brands on their projects throughout China.

Check at this Report about food in China

They will provide professional management and service and reduce the risk of a smaller owner leaving the business. Smaller homeowners are also known for selling busy stores, often forcing the current tenant. Trademarks should be ready to sign contracts in Chinese and understand contractual obligations and evictions are handled differently from market to market.

3. Think, learn, and react locally

The perception of the brand in China is paramount for retail success. Chinese consumers put a lot of weight on how the use of a particular brand will be perceived in their social circles before making a purchase; Price is of secondary importance.



This is good news for luxury brands; Occasionally, Chinese shoppers will see their shop windows and buy entire cabinets without looking at the price. But what about the small international brands that want to jump to the Chinese market?

1. Use Baidu Instead of Google 
2. Use Wechat Facebook
3. and Use Weibo instead of Twitter

Smaller retailers need to be realistic about their brand's market knowledge. They may have to invest in large advertising, marketing and social media campaigns before Chinese consumers begin to understand and accept them. Patience, creativity and commitment are fundamental to this whole process.

Chinese outbound traveller: a huge booming market

Until 2013, Hong Kong was the preferred destination for outgoing tourists from China, due to its cultural similarity, travel costs and accessibility through distance travel. On top of that, Hong Kong offered a shopping paradise, and that was a strong motivator for Chinese tourists at that time. But since 2014, a growing number of Chinese tourists exit for other destinations that experience historical and cultural experiences, as well as shopping.

At the beginning of November 2015, the top five destinations for Chinese travelers were South Korea, Thailand (263%), Hong Kong (%), Japan (+ 157%) and Taiwan (+ 54%).

Europe remains the most popular destination for Chinese traveling outside Asia, showing a 97 percent increase in the number of air visits and overnight stays over the past four years. Followed by North America (+ 151%) and the Middle East (+ 177%). Africa remains the least visited destination by Chinese tourists - but with signs that this could change, as visits have increased by 306 percent of the increase since 2011. Laurens van den Oever, Global Head of Travel and Hospitality Research at GfK, commented: "Outbound tourists in China remain strategic in Hong Kong and their businesses - but other destinations are jumping ahead to win Favors Destinations such as Hong Kong need compensation for the new breed of young independent travelers, in order to understand how to better attract and capitalize on the growth of tourism output from China.

In France, Chinese tourists spend on average 40% of their budget once there in shopping. Expenditure exploded with a 40%-increase between 2011 and 2012, thanks to a more favorable exchange rate and higher wages.

http://chinesetouristagency.com/boom-chinese-tourists/


The new whole of China: not "tourists", but "travelers"

According to GfK data, half (50%) of travelers from China are aged between 15 and 29 years - the millennium group - while more than one-third (37%) are between 30 and 44 years of age and 10 % 45 to 59 years. The size of the millennium group within China's travelers makes it a commercially attractive target audience for destinations that seek to attract Chinese tourists. This attraction is enhanced by the fact that two-thirds (66 percent) of the Chinese Millennials belong to the high-income bracket. Not only that, but their financial situation must increase as their careers progress, since September Millennials out of ten occupying executive or professional positions.
source : http://seoagencychina.com/what-social-media-do-chinese-tourists-use/ 

Chinese social networks are undoubtedly the right channel; it starts to be a well-known fact given how much we have all heard about the Chinese tourist wave. According to data released by the United Nation, We are talking about 100 million Chinese tourists who have spent $129 billion worldwide.

Understanding the desires that motivate this section is important for travelers from China is therefore paramount.

An annual study by GfK shows that the Chinese Millennials are more ambitious than their predecessors, aged 50 and over - and more hedonistic in their willingness to spend money to indulge and have pampered. They are also slightly less price sensitive, the larger buyers of luxury goods in Asia Pacific.

Almost more important for the travel market is that the Chinese Millennials also cherish freedom more than their parents or grandparents; They want the ability to pursue their passions and go after meaningful, adventurous and exciting experiences. They are also technologically smart with almost everyone have a smartphone and are heavily involved in sharing experiences on the social media platform.

For destinations that seek to attract this lucrative group, then, the ideal approach is to approach it not as tourists but as independent travelers who respond to opportunities to plan personalized travel.




read aslo
http://www.ccilc.pt/sites/default/files/relatorioturistachines.pdf
http://chinese-tourist.blogspot.com