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mardi 1 novembre 2022

The 10 Watches In China Today

What are the Top 10 Most Fashionable Watches in China in 2022?

Despite the decline in economic growth, the Chinese watch market is booming. More and more well-to-do young Chinese are turning their attention to luxury watches, for their prestige and the recognition they grant them. The big brands have understood this and are setting out to conquer the Chinese market. The second largest economy in the world can also boast of its know-how in the production of watches: 25 to 30% of watches are produced in China and Chinese components have been used for a long time in watches bearing the Swiss designation

No matter what type of watch you are looking for, there is a good chance that it can be found in China today. Here are the top 10 most fashionable watches in China today:

1. Cartier Lovewatch Sixty-Four: This watch is known for its beautiful design and high quality materials.

2. Hublot Big Bang Unico: This watch is a popular choice among luxury watch collectors because of its unique look and high quality construction.

3. Chopard L’Heure Bleue Lady Datejust II: This model features a beautiful blue dial and is made from high-quality materials.

4. Rolex Submariner Datejust: This model is one of the most popular luxury watches in the world and is perfect for those who want to stay stylishly on-brand.

5. IWC Portugues Chronograph Red Dot: This model features a beautiful red dial and comes with a wealth of features that make it an all-around desirable watch.

6. Tag Heuer Connected Modular 41: This watch is perfect for anyone who wants a stylish, versatile piece of jewelry that can be worn both casually and professionally.

7. Breitling Navitimer Worldtimer 5437/12 Classic Monaco Brown Dial Watch: This model features an iconic design, stunning brown leather strap, and automatic movement.

8. Panerai Luminor Marina Militare Watches Collection 2016

source

How to target Young rich Chinese People

Discover Chinese culture

1. Get to know the Chinese culture Before starting your business in China, it is useful to understand the cultural norms and expectations of the Chinese people. Here are some tips for discovering Chinese culture:

– Start by learning about the history of China and its different dynasties. This will give you a better understanding of how traditional Chinese values, beliefs and practices have changed over time.

- Pay attention to how people speak - not only do typical Chinese words and phrases have different meanings, but idioms and phrases can be very important in expressing feelings or conveying social cues.

– Know the important festivals and ceremonies in China. Familiarize yourself with major events like the Qingming Festival (the spring festival that honors the dead), the Dragon Boat Festival (a celebration honoring the river gods), Valentine's Day (a Western holiday that doesn't has no specific equivalent in China) and New Year's Eve (a busy night when many families gather to celebrate).

Understand their values

1. Understand their values

Knowing what values are important to the Chinese can be a powerful marketing tool for them. For example, many Chinese place great importance on family and tradition. Therefore, products or services that promote family ties or traditional values can be welcomed by Chinese people. Alternatively, other important Chinese values include respect for authority, honesty, and hard work. If you sell a product or service that upholds these values, chances are it will be well received by the Chinese people.

2. Promote their culture

One of the best ways to target the Chinese is to promote their culture and heritage. Many Chinese value traditional values such as loyalty to friends and family, discipline and punctuality. Therefore, products and services that represent these culturally important aspects of the Chinese way of life can be highly valued by this population. Additionally, promoting China's rich culture can help appeal to this audience, as many Chinese consider themselves global citizens with ancestral roots in China.

3. Awarness

Learn about their family life

Many people are interested in learning more about Chinese family life because they want to find out what makes this culture so unique. Here are some tips that can help you learn more about the Chinese family:Talk to locals who know about Chinese family life. If you can't visit China or don't have Chinese friends or relatives, you can still learn a lot about Chinese family life by talking to locals who know this culture firsthand. By doing this, you will be able to get an unbiased view of the Chinese family and its customs.

Know your preferred communication style

The Chinese like to exchange verbal messages. Many Chinese people prefer to communicate in person.

mardi 26 avril 2022

Artists market in China

Artists in China ... big development since 3years

an agent who can help you find the right artist in China

If you want to find an agent who can help you find the right artist, then please contact us! We would be happy to help you find the right artist and provide all the information you need to get to know more about art in China.

https://techsketcher.com/how-to-find-an-art-agent-in-china/

influencers & followers in China

Code for followers is a system that helps you to be allowed to influencer in China. It will give you a code that you can use to follow these people and make some comments on their posts. It’s that easy! All you need is your Instagram account, though, because you won’t be able to follow any people who don’t have an Instagram xiaohongshu account.

https://anikasnow.com/how-to-get-allowed-to-influencer-in-china/

samedi 10 avril 2021

dimanche 4 août 2019

Hermès VIP Experience for Chinese Clients

Faced with an increasingly saturated market and a turbulent economic state in China, many luxury brands are seeking to release their marketing resources for residents of second and third tier cities. This includes the prestigious luxury house Hermes. On July 19, the brand launched a WeChat mini program, showcasing its expertise to new Xiamen fans.

Hermès

This is a strategic move, from the choice of location. Located on the coast, Xiamen has been designated as one of the special economic zones of the country. It has become a shopping center for luxury lovers

WeChat Mini program

Enter the latest WeChat Mini program, named Hermès au travail, which is a digital tool enabling consumers to register for an exclusive Hermès event from July 26th to 30th. At the event, fans can have a behind-the-scenes glimpse. At Hermès, the products are handmade and give a rare insight into the transformation of an idea into a real product. The event takes place inside the brand's store, in the Wan Xiang shopping mall, a premier destination for luxury shopping with more than 30 leading brands.

The mini-program offers customers an overview of Hermès' know-how, but it's also an interactive game in which fans can guess the tools used to make their scarves and their iconic handbags. By selecting several tools and reading their use, fans can conceptualize the work needed to make the product. For example, producing 30 colors of a print can take up to 600 hours of work. Once both answers are correct, the customer receives a badge to "prove" their knowledge and potential to become a craftsman. Meanwhile, customers can also register to view a free documentary produced by Frédéric Laffont during the event. The film presents some of the global artisans and techniques they use to make Hermes products.

After four days of publication, the ticket garnered 8,959 page views and more than 41 likes. Last May, Hermes organized an ephemeral two-day flash sale store at Shanghai's Cha House for its fragrance. WeChat was the digital resource for directing visitors to offline events. Both events strengthened the brand's promise to Chinese consumers and continued to offer engaging and informative in-person experiences designed by Hermes.

Given the above, it seems that the new digital strategy Hermes works. In the latest release of its second-quarter results, Hermes announced double-digit sales growth, thanks in part to China.

Read also Marketing strategy in Luxury in China

mercredi 7 novembre 2018

Clothes market in China

Chinese consumers are very easy to serve in terms of needs. They are very excited about foreign brands due to the large selection of branded brands and new and famous brands.

Younger generations of Chinese do not differ from the younger generation of the West. They can use different social media platforms, but they follow a similar formula when shopping. For example, Chinese births after 90 years buy all the clothes online, because they can make a purchase decision without any help from someone else. But the generation of the 1980s would not believe physical stores more than online shops, because they tried to try clothes and not only see them on models.

Foreign Brands in China

Previously, the Chinese went to the local shops or even to the fake markets to buy clothes because they were the options they had. Gradually, larger brands such as H & M, Zara and Uniqlo established physical stores in China. Today, you will not find any Chinese people who go to local shops or "fake markets" and buy clothes because many foreign brands such as H & M and Uniqlo stand out equally.Even if wealthy Chinese appreciate more top brands like Gucci, LV and Hugo Boss, many people can not buy this outfit and look for cheaper brands.

jeudi 19 avril 2018

A School in Shanghai for learn about Chinese Luxury Market

A lot of young Students want to learn about Luxury Marketing in China.

And a School in Shanghai offer this kind of Course

Courses From Assessing Chinese Luxury Market Reports

The inconsistencies come from two main causes. First and most importantly, different Shanghai businesses use the same words to identify things. Any form of forecast into the future will be highly controversial as research models can differ widely Education.
school : http://www.accademia.org/

What will be the gains of bringing all of these records together?
What new relationships were identified by bringing the results together?

A Shanghai School get ranked on the Top 10 School in China

A vital example of that will be Luxury report stating that based on Secoo, wine accounts together with footwear and apparel next in line at seven percent. Mckinsey, l 2, and Bain usually do not consider the alcohol industry and Deloitte excludes wine out of the luxury study. The practice of synthesizing data across accounts, but brings challenges. Aggregating reports raise the question of if businesses are specifying luxury in exactly the exact same manner as brands look in the market. They don't. The definition of "luxury item" is excessively obscure. A bigger problem is that not all of the reports specify their own definitions of "luxury goods".

The McKinsey report Luxury Consumers that are for Chinese Student :

The 1 Trillion Renminbi Opportunity doesn't offer a definition. The Secor report includes portable and also wine devices in its own list of luxury things. The Deloitte Global Powers of luxury-goods Report 2017 excludes wines and spirits from its analysis. L2's China Beauty Report looks at cosmetics and beauty organizations. It's really a challenge. They have grown up have an international view, plus they truly are coming of age before. Around RTG Consulting Jing Daily is thrilled to establish our record China's Awakened Generation, reprinted in cooperation using RTG Consulting. The report will help comprehend everything outlines how to accomplish them, also defines the Awakened Generation.

Working in Luxury Marketing make more money

I believe the most interesting finding is the growth of stores as a component of luxury brands' portfolios. We're expecting WeChat mini-programs to be tumultuous in the luxury ecosystem in China. And what exactly are some of the inconsistencies you've found when looking at reports on Chinese luxury?

Do every one of these reports define luxury in exactly the identical way?

Aggregating studies is a great means to present users with an amount of value in a read. Each industry report usually comprises a few insights. Only the insights are kept by us. It's also tricky for organizations to discover patterns and the common threads between reports by oneself. Obtaining the information together is a great chance to investigate exactly what consulting and market research firms have to say regarding similar topics.

Last month saw the launch of major We Chat marketing bureau

China Luxury Report, aggregating information from sources such as McKinsey's The Age of Digital Darwinism,

L2's China Beauty Report,
Deloitte/Secoo's China Luxury E-Commerce White Book,
Bain's China Luxury Report.

Reports

By cross-checking the data between unique reports A lot of relationships and trends can be discovered or confirmed. For instance, the many reports create the tendency of rising luxury ingestion evident, and it correlates with the worldwide convergence in luxury goods price. WeChat Stores as a sales channel for luxury brands' rise is another fashion that is confirmed by cross-checking the reports. The report gathered lots of findings pivotal to the rise of luxury industries in China, the most fundamental of that is that Chinese customers make up 32 percent of their international luxury economy, and that number is forecast to rise to 44 percent by 2025.
Jing Daily by synthesizing data sources, about what they heard.
Read also : https://www.telegraph.co.uk/news/2017/05/08/top-china-schools-test-parents-iq-ancestors-grades-obesity-enrollment/

Arts and Culture -- by Prada's recovery of this Rong Zhai shikumen house to the sharp rise and collapse of rappers PGOne along with Gai Travel and Leisure -- for example intrepid trips to the Arctic and also Mount Kilimanjaro, ecotourism, and also the rise of live-streaming The Environment -- championed in Yao Ming's state-sanctioned activism and the environmentalist message of Stephen Chow's The Mermaid, along with Selfhood -

- using traditional identities being contested by the likes of FFC-A crush, a 'boy group' made up totally of women, and the new fad of 'flash unions'. The Awakened Generation are the curious, conscientious Chinese people view in our reporting, and RTG encountered throughout conversations with 70 article-post and 85s-'90s Chinese, plus a poll of respondents. Around RTG Consulting Jing Daily is delighted to launch our record on China's Awakened Generation, authored in cooperation with RTG Consulting. The report may help understand everything outlines how to reach them and defines the Awakened Generation.

The Future Chinese Luxury Consumers

Four lenses have shown critical to understanding the demographic: Most are at professors or university. They have grown up with the Internet, have a global outlook, plus they're coming of age at a time when China is stronger than ever before. RTG is a group of over 70 China consultants. The advisory board has been constituted of "Chinese Oprah" Yue-sai Kan, Hearst Magazines' Jeannette Chang, and Philippe Pascal, Former Chairman of LVMH Watches & Jewelry.

Read also Shanghai International kindergarten School

samedi 25 novembre 2017

Overview of the Chinese Legal Market

The second largest economy in the world offers unlimited potential. But restrictions on business work are among the many obstacles to sharing China's success. Chinese companies are developing their investments abroad, UK-based international law firms are turning more and more to the country of the Dragon. A campaign against corruption led by the authorities of the People's Republic of China (PRC) creates new business opportunities for lawyers, foreigners and locals. But in this economy and rapid growth, the pressure on fees and bureaucracy means it's a challenge to make a profit.
source Lagazette

Business in China

For Western lawyers and other businesses, the size of the world's second-largest economy, worth $ 8.2 billion, and its rate of expansion are sufficient. Growth may slow, but this year, still more than four times faster than the United States, against a slight contraction of the economy of the euro area, according to the estimates of the Organization for Economic Cooperation and Development.

Top lawyer Company who spearheaded the company's expansion into the PRC, said,

"You can not turn your back on China, you need to determine how you can expand the opportunities this market can offer. Until recently, law firms' work was focused on direct investment (DDI) in China, but this is changing. Matthew Townsend, founding member of the China Law Institute, says: "foreign legal services. foreign investments.

+27% for the law Market in China

While FDI in China fell in 2012 for the first time since 2009, Chinese direct investment abroad rose 28.6 percent to $ 77.2 billion, according to the Chinese Ministry of Commerce. This is mainly the result of Chinese investors regarding global mergers and acquisitions opportunities using Chinese government funds.

David Dali Liu, director of Jun He, one of China's leading law firms with Zhong Lun and Fangda, predicts that this Chinese capital export for mergers and acquisitions in Europe, South America, Australia and countries like Russia and Uzbekistan. others will support strong domestic consumption in the short and medium term in a country of 1.3 billion people. "We are moving from" made in China "to" made for China, "he says.

While the emphasis is on no longer serving international clients investing in the country than advising Chinese banks and companies, few companies can stay at a distance from the Chinese market. Townsend says, "Chinese companies operate in different ways, and having people on the ground allows law firms to be close to their clients and meet face to face. While large companies, including Clyde & Co, Eversheds and Berwin Leighton Paisner (BLP), offices in Beijing or Shanghai, or both, independent law firms are building reference networks with law firms. Chinese lawyers.

See how to Market a Law FIrm in China http://u88f.com/guide-to-market-a-law-business-in-china/

lundi 12 juin 2017

How to market a luxury watch brand in China ?

Market your luxury watch brand in China

Before going on a more detailed analysis of how you can market your brand watches in China. Let me give you a comprehensive analysis of the market watches and the Chinese consumer habits.The first point is that the high quality watches in China are considered as a “luxury product” for Chinese customers and especially the watches manufactured in Switzerland seem to be of high quality product for the Chinese. In China, there is a real appetite for Swiss watches, as there is a world around authenticity and a story about Swiss watches. In recent years, there has been a slowdown in sales of luxury watches because of the anti-corruption regulations conducted by the Chinese government.

WeChat : how to use this platform to attract and retain customers

Chinese consumers were too much harassed by advertising offers and ads, you need to stand out from your competitors. WeChat is not an easy social media where you can promote your brand. You can count on WeChat to spread your content, there are two main steps:– Broadcasting attractive content for your audience, and be careful to no share too much commercial content that will give the impression to your audience you are pushing to buy. You need to communicate around the world of the brand. For example offer content with the history of the watch and how they are manufactured,

How to market a luxury watch brand in China ?

source : http://fashionchinaagency.com/6233-2/

mercredi 31 mai 2017

Volkswagen Leader in China

Despite the diesel scandal, "VW" exceeds Toyota in volumes.

Sadly like Japanese in the United States, German is saved by China. The house burns and guests seem to look elsewhere.

In 2016, Volkswagen ignored the rigged diesel engine scandal that has plagued it for eighteen months to capture the world's number one automotive by volume. The German manufacturer thus passed in front of Toyota which had held the top of this ranking since 2008, with the exception of 2011, the year of the tsunami, dominated by General Motors. The Japanese manufacturer sold 10,174,582 vehicles last year (+ 0.2%). That is exactly 137,818 models less than the level posted by its German competitor, whose historical sales have inflated by 3.8% thanks to the success of Skoda, Porsche, Scania and utilities. It will take a few days to know if General Motors, which was "number one" before Toyota, does better, but to tell the truth, it would be a surprise.

That could give a little balm to the heart to Martin Winterkorn, the boss of VW. The former leader sees his will accomplished while German justice is actively investigating his role in the affair of the trick. Ironically, Volkswagen reached its goal - to exceed the 10 million mark and to win the title of world number one - one year after officially abandoning the aggressive race to the volume which probably pushed him to the fault. "We have managed to stabilize the activities of our operational business under difficult conditions," said Matthias Müller, the successor of "doktor Wiko", twenty days ago.

Different dynamics in China !

The difference between the two mastodons remains nevertheless tenuous. But photography does illustrate the differences in dynamics, starting with the evolution in a Chinese market on which it hardly sells Diesel. Toyota, Japan, sold only "1.2 million units" in the Chinese market last year (+9), despite the lack of SUVs, the urban 4x4s that are all the rage in the world. %), While its rival flamed 12%, to 4 million vehicles.

The problem for Toyota is also that the United States, its second lung after Japan, are coughing right now. The manufacturer saw its volumes decrease by 2%, to 2.45 million units. On the spot, Volkswagen, vilified for months by the American authorities and justice, does not do better: its sales fell by 2.6%, to 591,000 vehicles.

Entrepreneur spirit

An ominous performance for the duo. Especially as observers predicted a market plateau in the coming years. The arrival of Donald Trump in power could help boost demand, but Toyota has attracted the wrath of the new White House host for its plant project in Mexico. Despite the promise to invest $ 10 billion over five years in its American factories, the former real estate tycoon has sacked the group in his ropes, chastising his imports from Japan - "the biggest boats he 'Ever seen'. Less exposed to the US market but risking like all German manufacturers to be criticized by Donald Trump, Volkswagen could especially benefit from its dynamic Chinese to maintain its position for some time yet

Read also :
Chinese Suppliers invest in Technology
Digital in China important for VW

jeudi 11 mai 2017

M&M's World in Shanghai is closing (too expensive)

M&M's World in Shanghai is closing

East Nanjing Road, the energetic and clamouring street through Shanghai's Huangpu focal locale, has been experiencing real remodels. What's more, one of the most up to date occupants at the Brilliance Shimao International Plaza is set to draw in both neighbourhood inhabitants and travellers alike to the thriving range. M&M's World Shanghai will welcome guests to a one of a kind retail encounter that joins shopping and excitement, with an eye-finding, famous looking store that draws in and interests devotees of the M&M's® mark from everywhere throughout the world.

Brand Problem?

M&M's is the world's greatest chocolate mark and a prevalent and developing brand in China and crosswise over Asia. The brand, in association with Mars Retail Group, which works the M&M's World stores over the globe, chose Shanghai as the perfect city for the main M&M's World store in Asia, because of the city's really worldwide feel and request. The area in the Brilliance Shimao International Plaza seemed well and good for the world's greatest chocolate mark, as East Nanjing Road is the busiest person on foot road in China and a very went to visitor goal in Shanghai.

1,600 square meters in Nanjing Street

The store will be 1,600 square meters, spreading over two stories, and convey a wide assortment of stock, including attire, kitchenware, rich and exceptionally outlined Shanghai-and China-themed M&M's marked items, for example, mugs, tins and T-shirts. Uncommon attractions including the famous M&M's characters are likewise situated all through the store to speak to the Chinese culture.

M&M's World stores offer a connecting with retail condition that likewise engages guests through intuitive open doors that breathe life into the brand. Guests to the M&M's World stores over the globe are welcome to peruse stock in a conventional sense as well as to genuinely encounter the brand through engaging elements, for example, life-size M&M's Characters and the Great Wall of M&M's chocolate, the world's biggest M&M'S sweet divider, where guests can make their own particular altered mix of M&M's chocolate confections.

Yet, a Bad news is here! The four-story M&M's World on Nanjing East Road will shut down briefly while the Brilliance Shimao International Plaza where it's found experiences remodels. Uplifting news, it will offer 40-80% off on its items while supplies last or until its end date on May 15.

M&M in Shanghai

The Shanghai branch is the world's fifth since forever M&M's World and the first in Asia. Alternate areas are Las Vegas, Orlando, New York and London. The Shanghai store, which appeared in 2014, additionally houses the world's biggest mass of M&Ms, fittingly named "The Great Wall Of Chocolate." It's as yet vague if they'll move the store to another area in the city or whether they'll hold up until the shopping center is repaired to open it once more.

Aside from chocolate, the store offers an enormous scope of M&M stock, for example, T-shirts, toys and kitchenware alongside some China just items.

Problems on Social Media

In any case, amaze! - the conclusion is 'just for a year', as indicated by shop staff. What's more, from now until they're shutting date, which is May 15, you can get from 30-80-percent off items. Might need to watch that expiry date before you purchase however.

samedi 18 mars 2017

Top Wechat Marketing Strategies

Top 8 Promotion Strategies on WeChat

These days, everybody who knows China and how to work together in this nation will reveal to you that web-based social networking stages like Tencent's WeChat are the future with regards to showcasing systems. Truth be told, in view of this system, each little organization utilizing WeChat has turned into a genuine contender. Since they can focus on a colossal rate of the populace. There are more than 300 million individuals utilizing WeChat, an immense number of potential shoppers.

Free Gifts Get Enormous Attention

At present, promoting is changing into a more perplexing and progressively crucial instrument of connecting with shoppers. There has been a discernible outlook change with the ascent for goodness' sake on the web and portable. In this way, some particular and strange advancement crusades tend to assume a more noteworthy part in advancement than other average techniques.

Identification Of Target Market

Your organization has a sellable item or administration. You have as of now made an open record on WeChat. Presently, ample opportunity has already past to get this show on the road. Presently you need to commit a lot of time and assets to recognize the objective markets. This will help you expand the promoting and business ROIs. Your business has to comprehend what records and gatherings might be possibly keen on the offerings. Presently, you need to recognize your intended interest group and afterward to pick the privilege WeChat advancement system. The most ideal approach to do this is to employ an advanced promoting organization that is found and is working in China.

Run Smart Campaigns

You must be prepared to act rapidly if opportunity thumps at your entryways. You may draw more individuals into tailing you on WeChat on the off chance that you run a glimmer deal battle. The quantity of the items offered at a significant huge markdown is normally restricted. As far as possible and limited accessibility overwhelm purchasers into purchasing on motivation. This WeChat advancement procedure permits you to acquire a considerable measure of new clients and furthermore devotees on WeChat as these satisfied individuals will check your QR code and afterward tail you on WeChat

Smart QR Code

The most critical WeChat advancement technique is to make your organization's QR code effectively discoverable. Examining QR code is the most ideal approach to be found on WeChat. Your QR code ought to be reasonable with the goal that clients can check it on the application. Making your organization's QR code on WeChat more customized is a capable approach to draw in more clients. You can pick the style for your QR code from an awesome assortment of topics. They extend from the great topics to more surprising ones.

Socialize With Admins of Other accounts

You can advance your WeChat account by banding together with other WeChat account proprietors that have an expansive number of devotees. Records of numerous chic brands and superstars have a great deal of fans. This will permit your business to be introduced to people in general for assessment. As indicated by a review finished by Bomoda, such brands as Dior, Gucci, and Louis Vuitton are the best extravagance design marks in China which created the most astounding key supposition pioneer (KOL) engagement.

Target Communities with individuals

You know your intended interest group and ceaselessly support associations with them.

Consequently, you may effectively discover in which groups your imminent customers love to hang out. At that point you have to begin a fascinating discussion with individuals in an assortment of groups on WeChat. You can interface with people and their gatherings in a similar group. Such a consolidated approach would be the best WeChat advancement strategy.Therefore, you ought to seize the open door and dispatch extraordinary advancement battles for countless, alluring them to tail you on WeChat. You may likewise offer them your participation and dependability programs in such discussions.

Utilize Other Social Media Options

You need to recognize which channels of web correspondence your intended interest group employments. Where are your forthcoming clients more dynamic? What stage they like increasingly and invest the most energy in? Subsequent to distinguishing them, limit your look: now you have to acknowledge which of these systems are conveying the most for your business. In light of the consequences of your examination, you can choose where you ought to do the showcasing of your items to Chinese clients. Likely, you will pick one or few of these renowned stages, for example, Weibo, QZone, QQ, Weixin, and Pengyou.

Generate Valuable Content

The adequacy of online networking is associated with the inborn craving of clients to impart substance to companions and the world. Thus, you should concentrate on the force of this longing with regards to making content for your WeChat account. You require a substance that stimulates a peruser's interest and draws them into perusing more.

samedi 21 janvier 2017

Chinese Car market January 2017

China's auto sales increased rapidly in 2016, Benefiting from national policy of Purchasing Tax Reduction for vehicles with 1.6L engine or smaller displacement.

In 2016, China produced 28.119 million
sold 28.028 million automotives,
increased 14.5% and 13.7% compared with 2015.
The top 10 OEMs sold 24.76 million vehicles in 2016, account for 88.34% of the total.

The top 15 Chinese OEMs are

SAIC,
Changan,
Dongfeng,
BAIC,
Great Wall,
Geely,
JAC,
Chery,
FAW,
BYD,
Brilliance,
GAC,
Zotye,
Lifan
and CNHTC.

For passenger cars, the top 15 Chinese OEMs are SAIC, Changan, Great Wall, Dongfeng, BAIC, Geely, Chery, BYD, GAC, JAC, Brilliance, Zotye, FAW, Haima and South East Motor. For commercial vehicles, the top 15 Chinese OEMs are BAIC, Dongfeng, Changan, SAIC, JAC, FAW, CNHTC, Lifan, Brilliance, SXQC, Great Wall, Kinglong, Yutong, Chengdu Dayun and Tangjun Ouling.

China Association of Automobile Manufactures predicts the auto sales in China will have 5% increase in 2017, reach 29.4 million vehicles.

Read :
Forbes
Marketingtochina
http://china-market-research.blogspot.com/

lundi 7 novembre 2016

Digital Startups are expanding in China

China is the dream of an entrepreneur,

China is the dream of an entrepreneur, with the new opening up almost every hour, "says GMA co-founder Olivier Verot." Purpose They are folding at a similar pace. Not understanding the market, growing very slowly, growing too fast. They are failing for several reasons, "he continued. For a company that specializes in digital marketing and advertising, GMA-growth has been steady for the past four years and now the agency employs 37 full time staff, who extends desk space in the office to the Jing'an ability. Instead of relocating the entire office,

Gentlemen Marketing Agency

Olivier and co-founder Philip Qian made the strategic decision to open a new office in Zhabei, leaving the sales and customer management teams in the Shanghai headquarters to accommodate the team. Growing digital operations. "It is convenient, it has an office located in the center of Shanghai. It is easier for our foreign clients as well as our international staff who like to be based in the city. "Our operations team is predominantly local and prefers to work in local areas where the cost of living is cheaper," explains Olivier. The choice of office space is Hutaizhi way was aussi decision was considered, looking forward.

sources :
http://markets.blouinnews.com/blouin/news/read/32737125
http://finance.pahomepage.com/inergize.pahomepage/news/read/32737125/
http://finance.tristatehomepage.com/inergize.tristate/news/read/32737125/
http://finance.texomashomepage.com/inergize.texomas/news/read/32737125/
http://finance.bigcountryhomepage.com/inergize.bigcountry/news/read/32737125/
http://markets.tradersmagazine.com/tradersmagazine/news/read/32737125/
http://finance.yourcentralvalley.com/inergize.kgpe/news/read/32737125/
http://stocks.lutheransonline.com/thriventfinancial.lutherans/news/read/32737125/
http://finance.arklatexhomepage.com/inergize.arklatex/news/read/32737125/
http://finance.illinoishomepage.net/inergize.illinoishomepage/news/read/32737125/
http://finance.fourstateshomepage.com/inergize.fourstateshomepage/news/read/32737125/
http://markets.wall-street.com/wallstreet/news/read/32737125

jeudi 4 août 2016

Chinese Luxury Customers are changing!

source in french

As for luxury brands, China from among the largest global consumer of luxury goods. Yet Chinese do not make their purchase at the national level. Indeed, they tend to buy luxury brands during their trip abroad especially in Europe and the United States. If the Chinese choose to buy their luxury goods during their trip abroad, it is mainly for the sake of obtaining a counterfeit product. Indeed, this is evidence that Chinese soil is an Eldorado for counterfeit products. In China, it becomes very difficult to differentiate between branded products and those contrefais. By buying in China, the quality of purchased goods is always questioned. However, abroad, the situation is different. The contrefais brands do not have too much space on the market. Thus, by purchasing them during their stay abroad, the Chinese are certain to consume quality products. Currently, Japan, Australia, the United States and France have become the international supermarkets Chinese. The founder of this center in Beijing says that training in China is poor in terms of luxury brands, and customers often know more than sellers, which push consumers to buy in Europe or Hong Kong.

BAD customer service

The answers provided by the luxury boutiques of sellers in China also pushing consumers to buy their branded products abroad. Indeed, sellers are unable to provide sufficient details about the products they offer in store. For consumers, this is-say ignorance can hide the nature of the brands sold in the market. Furthermore, with the improvement of the economic situation in China, we note the increase in the middle class. Access to the international market opens therefore a wider public. Therefore, China's population is more aware of the Western world and especially branded products.

Thus, to overcome this problem with the Chinese customer services, domestic companies are trying to introduce their employees to brands they sell in order to give satisfaction to customers. To improve their sales, they must also ensure the authenticity of the products they sell not to push the Chinese to go abroad to buy the same products available in China.

The establishment of duty free shops outside airports

The advantage of the duty free shops is that they offer branded products but at affordable price. With their frequent moves, the Chinese are fond realize their purchases from these duty-free shops. Major brands have understood this trend of the Chinese. That is why they want to open duty-free shops outside airports. The DFS group is the first to launch by opening a shop duty free in Hong Kong. The importance of online reputation of brands

The success of a business lies mainly in the brand's reputation. China, facing the presence of counterfeit products that meet the market, brands must make a SEO campaign to improve their image online. Indeed, the Chinese check online reputation of brands before buying. According to the founder of the Marketing Agency "With an SEO campaign six months, the brand can enhance its visibility to users especially if they choose the right keywords, Chinese consumers are the most digitized in the world, with more internet on past 25 hours. "

http://china-market-research.blogspot.com/2016/07/wechat-is-spying-you.html
http://china-market-research.blogspot.com/2016/06/chinese-consumer-market-is-developing.html

mardi 3 mai 2016

Australian cosmetics brand "Adore Beauty" plans to enter into the Chinese market

It's been 16 years since Kate Morris founded Adore beauty of his garage, but is far from being extinguished, the successful entrepreneur is using the milestone that take online retailer of cosmetics to China to open a crack in a beauty market worth billions of dollars.
The expansion, which officially wheel today, is being led through electronic commerce Tmall, one of the brands owned by Chinese giant Alibaba platform.
Source : http://www.theaustralian.com.au/business/companies/australian-cosmetics-house-in-online-chinese-push/news-story/be3fdc520395453bdebaaa963fa03fb7

Morris will not be used any hard and fast target has been set for Chinese expansion, instead saying SmartCompany is going to take a conservative approach and responding to customer demand rather than telling people what they want to buy.
Because of this, Adore Beauty initially offer about six brands of Australia to Chinese consumers through Tmall order to "dip your toe in the market."
Brands include Lanolips, Evo, as soon as possible, Alpha-H, ONCE and Skinstitut.

"We will consider China first, which is a big enough piece to bite," says Morris.

"But I certainly think that if we consider China, there is much more potential in the APAC [Asia Pacific] region and that is definitely where we will focus our attention. As some success in China, and then we will expand our spectrum ".

The initial product range will focus on high quality, ethical hair care and skin care products in order to seize the Chinese market appetite for all things in Australia.
"It's a small selection of each of the brands and let's just try it and see what works," says Morris.
"A market [as Tmall] is the most obvious choice so far in China. If you make your own website there is definitely pushing a rock up a hill. We wanted to be where they were shopping shoppers Beauty" .
For Morris, the Chinese expansion feels like coming "again to the starting point" given the beauty Adore began exporting beauty products in much of Australia before focusing heavily on the local market.

"China is the largest market of beauty in the world," says Morris.
"But we also recognize that it is not without its complications."

Adore Beauty is on track to deliver about $ 15-16 million at the end of this year.

Read also :

mercredi 15 juillet 2015

Digital Marketing, what are the real challenges of companies in China ?

Digital Marketing Barometer 2015 ". This study, conducted among 300 managers and marketing managers, focused on the following topics: How to optimize your digital campaigns? How to improve your mobile marketing initiatives? How to measure the effectiveness of your cross-channel actions? How to make your digital transformation? Invited to share their experiences, advertisers 3 sectors of very different activities spoke for more than an hour ...

what are the futur trends ?

Board Director at Atwim, drew a picture of future trends: Part increasingly significant budget allocated to digital marketing; Mobile applications very popular with more than one third of respondents claiming to devote the budget; Atwim The Email Marketing and short message is dead in China.
Wechat is the top levers privileges acquisition; Improved customer insight through data. According to the study, two thirds of respondents are considering the data as a tool to improve customer knowledge.
The study also found that the "customer journey" becomes essential to optimize every stage and interaction provided of course to put the customer at the center of its marketing strategy. Another change, the digital no longer appears only as a vector of acquisition, it also strengthens the image of the brand explain this SEO Agency in Shanghai

The data, centerpiece with Sohu

Faced with the proliferation of digital channels and the explosion of data sources, companies sometimes have trouble measuring the effectiveness of their digital strategy. Indeed, it remains difficult to analyze, it is the interdependencies between the different channels. According to the barometer Digital Marketing, only one third of respondents have already aggregated the internal company data with external data.

Get more exposure and more Fans on Social media is the Challenge in China !

For if this pool of data is exponential, it represents a tremendous opportunity for marketers on both a business plan and in terms of customer knowledge. For a pure player like atwim, the organization is simplified. Ombline Coriolis, Global Head of Media at alibaba, said that "data is a masterpiece" and that "the external data is now integrated." As for traditional structures, it is still complicated. CRM and Internet Director of Club Med World group, is hoping a quick rapprochement between IT and marketing and personalization of off and online marketing operations. It also wants to offer more human through a mobile application and a bracelet connected with a logic customization, the bracelet is already a known object by customers of Club Med in China . Ditto for the main target which itself the goal of becoming ever more powerful and more agile and in step with the times. Today, Vincent , Marketing and Client Management in China in the company L'Oreal wants better use of the data to obtain a more accurate sequential work but also bring more attention to the human.

Digital Marketing, global communication online

What is really Digital marketing ... according to Wikipedia is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert client . The key target is to promote brands, build preference and increase sales through various forms of digital media and tools. It is embodied by an extensive selection of service, product and brand marketing strategy , which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio, and internet(in CHina)

Digital marketing concepts and practice are evolving tremendously among several industries, especially by the leading companies among each industry utilizing the mass reach of digital tools and social media platforms, benefiting from the possibility to create individually tailored approach that can achieved at a very productive cost
Digital marketing includes Internet marketing techniques, such as search engine optimization (SEO), on baidu in China search engine marketing (SEM) , content marketing, influencer marketing, content automation, campaign marketing and e-commerce marketing. It also extends to non-Internet channels that provide digital media, such as mobile phones (both SMS and MMS), callback and on-hold mobile ring tones, social media marketing,e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media

https://en.wikipedia.org/wiki/Digital_marketing

Go mobile in China

The mobile audience poised to outperform the web Besides the data, cross-channel has a real added value for the business, it helps to understand how your customers interact with your brand and maximizes the impact of your marketing actions. At Tencent, cross-channel is present and many levers are operated. The push banner within the customer safe spaces is what works best. Obviously, email marketing, SMS and targeting are also widely used. In addition, mail remains a vital lever for powerful and outgoing calls. Wechat, whose average Chinese customer age is 20 to 35 years, promotes as mobile communication, customers are essentially of mobile users.

Moreover, according to ibrands invested 72% in the mobile App In 30% of the mobile web and web in 2015.

Although awareness is done widely felt, the mobile channel is still underexploited by traditional companies. Yet the study of chinese insurance published in January 2015 revealed that 4 times more smartphones were sold than PCs in 2014 and the mobile audience is about to exceed that of the web. Of course, Jack Ma ensures they work there and that 30% of marketing expenditures are already devoted to mobile.

Conclusion : Marketers in china know that today's technology offers a tremendous opportunity to measure his actions. Nevertheless, the digital transformation may seem even harder to implement. Indeed, a lot of data to be analyzed and businesses do not always have the internal expertise to carry only this type of project. In addition, the mobile forces us to think of new services and experiences, in fact, offer a mobile quality of experience for its users has become essential. Finally, the customer has become volatile, it is necessary to follow the user lifecycle and understand how to strengthen the synergy between the various existing levers.

For, to bring value, usefulness, the company must know the needs and expectations of its consumers to respond, or do better

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jeudi 4 décembre 2014

advertising in China exceeded 500 billion yuan

Sales of last year's advertising in China exceeded 500 billion yuan (US $ 81.3 billion).

Yet those of traditional advertising fell by -2.75% For television - 9.17% for newspapers However, Internet advertising has seen an increase of 45.85% over the previous year, leading to a total of 63.8 billion yuan. (Source: People's Daily, the 43rd World Conference advertising) These figures show that the future of advertising is on the Internet. Yet to break into this market, you have to be able to solve a number of problems.

advertising in China

Here are the 10 challenges of an advertising company must address in the world of advertising in China Low international understanding among the Chinese staff, cultural differences and huge poor English While the trend is globalization, the Chinese who can move abroad to improve their English to a decent standard and really open up to an international culture remains low due to its cost. Therefore, only a minority of Chinese have a sufficient level of English to be able to easily understand the content published in the language of Shakespeare.

So all communication and advertising agencies who wish to be present in the Chinese markets have to adapt, but it is very difficult because of cultural differences and language barriers.

Problem understanding the different consumers, especially wealthy consumers and campaigns with a generation gap
Due to the very sharp break in the history after the Cultural Revolution and the major economic rise of China, we are left now with a generation gap between those who have experienced deprivation and Maoist China and another type of Chinese, mostly made up of those born after the 80’s and 90’s, who are often called “little prince and princess”. This therefore makes it very difficult to correctly analyze the Chinese market to determine which target to choose and how to attract them because of this very important generation gap.
A very rigid protocol
Chinese have a very formal approach of business and hierarchy must be respected. This causes problems when you have to do business with Chinese companies. While discussing a business deal with your Chinese partner you must respect all the codes of good conduct to avoid problems that may cause you to lose a business opportunity because you could have offended the leader of the deal by doing something you thought was appropriate, according to your western standards.
Lack of communication training, staff must learn everything on the job
First, you should know that the Chinese have a very strong culture of investment, results, and achieving the lowest costs possible.
However, communication and marketing are disciplines whose results are often difficult to assess and quantify. As a consequence, these hold very little appeal to Chinese, so there is no real training in the field to allow the Chinese to gain expertise in these fields. Without proper training they have to learn everything on the job.
Secondly, although China has become a country where the internet has grown quickly, it is still very new, especially compared to countries like the USA.
Moreover, before the rise of the internet, media (TV and newspapers) were controlled by an iron hand by the state leaving little room for the possibility of communication training. Indeed, it is easy to communicate when there is only one message to be transmitted. With the rise of the internet, formation in communication started to make perfect only a little less than ten years ago. As such, Chinese communication and marketing experts are very few in number compared to westerners. These factors mentioned above have thus led to an acute shortage of trained candidates in communication

Sources : http://chairmanmigo.com/challenges-advertising-company-china/

lundi 11 août 2014

What I think about China stock market

A-share of China jumped nearly 10% since late July, with the recent rise in blue chips.
In addition, an investment initiative in both directions between the stock exchanges in Shanghai and Hong Kong set to begin operations in October, the change in the central bank to "targeted easing" policies, especially economic stimulus China since the second quarter of this year should all support a rising stock market.
If the stock markets of China could turn bullish depend on the effectiveness of the government's economic reforms.More information about marketing in China here

performance

The performance of the stock market is usually related to economic growth. In fact, a falling stock market can not be fully attributed to a down economy. Similarly, a rebounding economy does not necessarily mean a booming stock market. This is illustrated by the two experiences of China and the United States.
Since 2007, China has maintained an average growth rate of 9% annual economic, fastest among all economies in the world, but its shares continued their downward trend. For example, the Shanghai Composite Index fell to a low of 1,664 points from a record high of 6124 and hovered below 2000 for the last two years, showing a bear market more than five years.

In an essay published in 2001, Warren Buffett divided the 34 years between 1964 and 1998 in two equal periods.
In the first 17 years, the American economy experienced a cumulative increase of 373%, while the Dow Jones Industry benchmark finished dish, mainly hovering around 875 points in this period. But yields on long-term government bonds surged to gross domestic product, up 13.65% from 4.2% on the back of inflation.

economy grew a more modest 177%

In the second 17-year period, the economy grew a more modest 177%, but the Dow Jones organized a 10-fold increase (from 875 points in 9181).
Bond yields have fallen steadily, from 13.7% to 5.09%, due to the difficult monetary policy of the Federal Reserve that brought down inflation.
Buffett does not seek to prove that GDP is negatively correlated with equity returns but simply that in the long run, the inflation rate (and thus nominal interest rates) that matter most to valuations actions and investor returns.source wantchinatimes.com
Looking back on the economy of China, the broadest measure of China's money supply, M2, in the last eight years has increased by almost three times. Presumably, higher M2 should have reduced the interest rate charged to borrowers and increased the stock market. What ended up happening is that higher interest rates were charged for loans and credit to businesses and shares were down.

Increase in the money supply

This is because the increase in the money supply could lead to an increase in loans and corporate loans, resulting in increased production and more economic activity which will then stimulate production costs and increase the demand for capital. Consequently, M2 plus lowers the higher interest rates charged to borrowers and shortages of money even caused.
Read also Tourism market
In addition, the policy of low interest of China in recent years rates have also unwittingly encouraged inefficiency and privileged investors to invest in making good use of the resources of cheap credit, resulting in a waste of capital and exacerbate shortages of capital in the market, while increasing funding costs for business and the conduct of higher interest rates.

A prerequisite for the stock market to turn bullish China is that the government should abandon its policy to boost economic growth based on printing more money and avoid low-yield investments that could wasteful of capital resources and reduce the real interest rate charged to businesses.
In addition, the government should help reduce the costs of doing business and increase profitability by reducing taxes.

dimanche 29 juin 2014

Textile workers paid Higher in China than in Eastern Europe

A survey conducted by the Clean Clothes Campaign in ten eastern states members of the EU, including Romania, Bulgaria and Croatia showed that working conditions are sometimes worse than in China and Indonesia, explode the myths about the "Made in Europe" label.

Companies such as H & M, Zara, Hugo Boss, Adidas and Benetton pay their workers in Eastern Europe and Turkey, the legal minimum wage, which is under the poverty line as defined by the European Committee of Social Rights .
Moldova and Ukraine have the lowest net minimum wage to € 71 and € 80 per month respectively. Croatia has the 'highest' of the study area with € 308 per month, which is still "well below a living wage," the study showed.
In China, the minimum wage is 175 € and 196 € in Malaysia.
"By profession I am an economist. But due to lack of employment opportunities that I sew. Here, people work like robots. No rest. Nerves are ruined, the eyes are spoiled, "said one anonymous Bulgarian worker on the website of the campaign. Interviewed workers also complained of not being able to take days off, or even get sick. Romanian workers admitted that, despite the lowest minimum wage is so low, they were not yet able to earn that amount, and were forced to work overtime, the researchers write.
These workers are often forced to work up to 200 hours per month, the survey found. A Bulgarian worker even said to have worked "up to 400 hours per month." "In practice, the minimum wage is often the ceiling instead of the bottom line for wages," according to the Clean Clothes Campaign.
Three million garment workers
The Clean Clothes Campaign, composed of trade unions and NGOs in 16 European countries, found that formal and informal, three million workers are affected by these working conditions drama. Given the average of three people per family in the area, meaning that nine million people depend on the garment industry and footwear.
"Wages of poverty in this sector therefore have a direct impact on the livelihoods of those 9 million people and limit their chances of overcoming poverty and homelessness to poverty", highlights the report.
Disclaimer of pregnancy Hugo Boss
For women, the working conditions become worse, the study showed. In addition to often being sexually harassed by their employers, a group of Turkish workers admitted "signed a pledge not to fall pregnant in the next five years" in their contract with Hugo Boss. "One of the workers surveyed said one of his colleagues decided to have an abortion because she feared losing her job because of" breach "of the contract," the study said. In many countries, women are the sole breadwinners, having to take care of their parents and their children at the same time. Many are also single mothers, and having a contract - a contract - this is their only chance to get paid health insurance, as is the case in Macedonia.
"Testimonies of women show the compression triple, triple burden they feel: who is responsible for the family by doing paid work, care work, and growing vegetables to subsidize their low wages," the Clean Clothes Campaign writing.
The strong dependence of women on their use is an additional opportunity for these employers to put pressure on women workers to accept worse working conditions, they conclude.
A survey of four production sites Hugo Boss Croatia and Turkey also showed that workers were denied the right to collective bargaining, workers were intimidated, and women have been victims of sexual harassment. In an email response to EurActiv, the company said it "rejects the allegation and referred evidence has never been shown to us. Hugo Boss works with selected manufacturers with which the company has established relationships confidence for many years. for this reason, companies are well known to us. accordance with our social and safety standards will be monitored regularly by independent external audits as well as our own team Hugo Boss "consultants. In most of these countries, laws have been put in place to make it more difficult for unions to be accepted as they propagate anti-union sentiments and employers have had an anti-union pressure "always justified by the difficult situation sector and international competition. "
"The unions expressed ruin businesses [...] and the government interferes pro management," the researchers found.

Hugo Boss Germany rejected the study's accusations in an emailed response to EurActiv:

“We clearly reject the allegation mentioned and a proof has never been shown to us. Hugo Boss is working with selected manufacturers, with whom the company has established trustful relationships for many years. For this reason, the companies are well-known to us. Compliance with our safety and social standards is monitored regularly in independent audits by external consultants as well as by our own Hugo Boss teams.
Our Hugo Boss social standards are based on the conventions of the International Labor Organisation (ILO) and the United Nations' Universal Declaration of Human Rights and they entail numerous measures to ensure minimum wages and regulated working hours, health and safety at the workplace and the prohibition of child labor.
There can be no talk of illegal practices towards our workers and there can also be no talk of paying poverty wages, as we take strict care of our partners complying with at least the legal minimum wage, as is usual for the industry and the entire sector.”

The study also showed widespread "practice of wage theft" in the region, such as theft of leave, cash payments, non-payment of social security contributions, misuse of probation and learning arbitrary deduction for various reasons. There was also pay discrimination and minorities, refugees and migrants.
recommendations
The Clean Clothes Campaign calls on governments and the European institutions "to the minimum wage immediately spend at least 60% of the national average wage and require multinational companies accountable for their actions along the supply chain and to ensure that brands respect the rights and the rights of workers "
source
http://daxueconsulting.com/the-electronic-component-market-in-china/
http://machine-technologie.blogspot.fr/2014/06/la-chine-se-robotise.html