The 10 Watches In China Today

What are the Top 10 Most Fashionable Watches in China in 2022?

Despite the decline in economic growth, the Chinese watch market is booming. More and more well-to-do young Chinese are turning their attention to luxury watches, for their prestige and the recognition they grant them. The big brands have understood this and are setting out to conquer the Chinese market. The second largest economy in the world can also boast of its know-how in the production of watches: 25 to 30% of watches are produced in China and Chinese components have been used for a long time in watches bearing the Swiss designation

No matter what type of watch you are looking for, there is a good chance that it can be found in China today. Here are the top 10 most fashionable watches in China today:

1. Cartier Lovewatch Sixty-Four: This watch is known for its beautiful design and high quality materials.

2. Hublot Big Bang Unico: This watch is a popular choice among luxury watch collectors because of its unique look and high quality construction.

3. Chopard L’Heure Bleue Lady Datejust II: This model features a beautiful blue dial and is made from high-quality materials.

4. Rolex Submariner Datejust: This model is one of the most popular luxury watches in the world and is perfect for those who want to stay stylishly on-brand.

5. IWC Portugues Chronograph Red Dot: This model features a beautiful red dial and comes with a wealth of features that make it an all-around desirable watch.

6. Tag Heuer Connected Modular 41: This watch is perfect for anyone who wants a stylish, versatile piece of jewelry that can be worn both casually and professionally.

7. Breitling Navitimer Worldtimer 5437/12 Classic Monaco Brown Dial Watch: This model features an iconic design, stunning brown leather strap, and automatic movement.

8. Panerai Luminor Marina Militare Watches Collection 2016

source 

How to target Young rich Chinese People

Discover Chinese culture

1. Get to know the Chinese culture Before starting your business in China, it is useful to understand the cultural norms and expectations of the Chinese people. Here are some tips for discovering Chinese culture:

– Start by learning about the history of China and its different dynasties. This will give you a better understanding of how traditional Chinese values, beliefs and practices have changed over time.

- Pay attention to how people speak - not only do typical Chinese words and phrases have different meanings, but idioms and phrases can be very important in expressing feelings or conveying social cues.

– Know the important festivals and ceremonies in China. Familiarize yourself with major events like the Qingming Festival (the spring festival that honors the dead), the Dragon Boat Festival (a celebration honoring the river gods), Valentine's Day (a Western holiday that doesn't has no specific equivalent in China) and New Year's Eve (a busy night when many families gather to celebrate).

read more https://peopletoghter.com/7-tips-to-help-you-target-chinese-people/

Understand their values

1. Understand their values

Knowing what values ​​are important to the Chinese can be a powerful marketing tool for them. For example, many Chinese place great importance on family and tradition. Therefore, products or services that promote family ties or traditional values ​​can be welcomed by Chinese people. Alternatively, other important Chinese values ​​include respect for authority, honesty, and hard work. If you sell a product or service that upholds these values, chances are it will be well received by the Chinese people.

2. Promote their culture

One of the best ways to target the Chinese is to promote their culture and heritage. Many Chinese value traditional values ​​such as loyalty to friends and family, discipline and punctuality. Therefore, products and services that represent these culturally important aspects of the Chinese way of life can be highly valued by this population. Additionally, promoting China's rich culture can help appeal to this audience, as many Chinese consider themselves global citizens with ancestral roots in China.

3. Awarness

Learn about their family life

Many people are interested in learning more about Chinese family life because they want to find out what makes this culture so unique. Here are some tips that can help you learn more about the Chinese family:Talk to locals who know about Chinese family life. If you can't visit China or don't have Chinese friends or relatives, you can still learn a lot about Chinese family life by talking to locals who know this culture firsthand. By doing this, you will be able to get an unbiased view of the Chinese family and its customs.

Know your preferred communication style

The Chinese like to exchange verbal messages. Many Chinese people prefer to communicate in person.

About Tmall Brand promotion by Michel Jones

 Advertising on an e-trade platform like Tmall 

, it’s the important thing to be seen via way of means of your goal and to generate site visitors for your e-trade page. But, it could be very difficult to try this via way of means of yourself. Especially on a few e-trade structures as Tmall.This article is right here that will help you to apprehend higher a way to put it up for sale on Tmall. It could be a benefit of time for you.TMALL

https://micheljones171.medium.com/tmall-brand-promotion-e-commerce-agency-in-china-7d6632e73cfd

What is Tmall Worldwide? 

So, Tmall Worldwide is a sub-foundation of Tmall where global dealers sell imported items through cross-outskirt internet business.

Clients can get to Tmall Worldwide through both the Tmall and Taobao versatile applications; the logos and assignments are purple as Tmall Worldwide's authentic tones are dark and purple, though Tmall's primary tones are dark and red. Beneath, we mark the Tmall Worldwide passages on both the Tmall and Taobao applications.

When we click into the Tmall Worldwide segment, you will see that the textual style and foundation pictures are altogether purple. The Tmall Worldwide logo is purple, and its item pictures are set apart with a purple trim to separate them from non-imported things.

For worldwide shippers hoping to sell on Tmall Worldwide, it's imperative to comprehend the accompanying contrasts, which we spread out underneath. by Michel Jones 

 

https://www.apsense.com/article/tmall-taobao-ecommerce-frequently-asked-questions.html

How to win in China in 2021? 

Chinese customers’ preferences have additionally moved away from obviously marked merchandise for quality, freshness, and way of life. The examination acknowledged by Fortune Character Establishment shows that 39% of rich Chinese think the logo is not, at this point the need. “Specialty top of the line brands, just as bespoke items, are turning into the new driver of luxury utilization

http://www.techvital.net/tech-business/luxury-in-china-how-to-win-in-2021.html

5 Opportunities in the Chinese market in 2020

 5 Business Opportunities in the Chinese market in 2020

ECommerce Crossborder 

China has broad and complex traditions rules and government regulations for cross-border buys. It additionally has a colossal and progressively wealthy populace that lean towards unfamiliar — generally western — purchaser merchandise, basically on account of the low quality of homegrown items. China is home to the biggest online business market on the planet and smoothed out regulations offer an open door for western shippers searching for new business sectors. Food, magnificence items, attire, and purses are the most searched after unfamiliar items and purveyors of these merchandise should discover Chinese customers anxious to purchase. All the more explicitly, the metropolitan Chinese populace is desiring normal food and magnificence items and is happy to pay a premium for them.

http://lawfuture.org/legal/no-clear-regulation-on-cross-border-ecommerce-in-china.html

health products 

The healthcare market in China is growing at an amazing rate, fundamentally helped by components, for example, the growing populace — especially the maturing populace — fast urbanization, flooding homegrown and global interest in Research and development, and constant government uphold. Today, the healthcare market in China is the world’s second-biggest, intently behind the US. Be that as it may, China’s healthcare area is growing at the quickest rate on the planet and is required to turn into the world’s biggest healthcare market later on.

http://www.healthclan.org/supplements/the-fast-growing-health-supplement-market-in-china.html

China &  Fintech 

China’s money related controllers have verbalized their vision of how web driven innovation ought to meet and collaborate with banking and account, seven days in the wake of retiring the world’s biggest first sale of stock and setting off a securities exchange defeat in Hong Kong that cleared out US$260 billion in esteem.

http://www.technologyprograms.net/tecnology/china-is-the-fintech-capital-of-the-world.html

Real Estate oversea investment 

Real Estate: how to create a great deal of leads from Chinese financial specialists?

To all the more likely comprehend China you have to know the accompanying realities:

The brilliant period of real estate in China is finished. half of the most extravagant men got rich since they put resources into real Estate.

In China, everybody knows purchasing real estate properties can make you rich, at that point practically all Chinese need to put resources into Chinese real estate…

Presently Chinese can not accepting multiple properties, if so they need to cover extra Assessments.

http://www.realestatediary.org/business/real-estate-market-in-china-is-going-oversea.html

Interview of the founder of Path2inspiration

Today we are interviewing the founder of Path2inspiration that will explain about his new book. 

Could you please introduce yourself ?

My name is Sebastien, a few years ago I finally decided to follow my calling in life. 
It lead me to finally create my website www.path2inspiration.com

What project are you working on this days ?

I am working on the promotion of my short ebook on meditation. 

“The lazy way to get your zen on”

Can you tell us more about this book ?

This book is original and entertaining. I wanted to make something unique yet simple to help people understand that meditation, is supposed to be fun and not a chore.

With the help of the illustrations, the Supermonk and my words, I think I managed to put together a pretty good book.
The book on Amazon 

Why this subject ?

Meditation has made my life so much better. 12 years ago, during a dark time of my life, I spent 3 months in a meditation center in Chiang mai, Thailand. 

That time was so crucial and essential in my life. It basically saved me from myself and I have been meditating (almost) everyday ever since. 

I know the power of the mind. Meditation is a “skill”, a “tool” that anybody can hone. If only more people would meditate, the world would be even more beautiful than it already is.

Of course there are tragedies and horrors, meditation is not an escape. Meditation helps you to see the good and beauty and help you understand what you have been taken for granted. That’s priceless.

What makes you excited in your work ?

Planting a seed in a person’s psyche and see them blossom over time. Through my written words, my spoken words, my videos, my stories, podcast, anything goes, as long as I can plant a seed in a person’s heart for them to see their potential.

How can it change people’s lives ?

It will free them of the shackles of circumstances and conditioning. It will help them finally understand what it really means to have joy, to have peace and to care for oneself.

Where do you see yourself in five years ?

 Doing more of what I am doing now. Bigger and better. More videos, a show on Netflix, more and more books for the young and for the not-so-young while always making meditation more accessible to the masses.

path2inspiration

Hermès VIP Experience for Chinese Clients

Faced with an increasingly saturated market and a turbulent economic state in China, many luxury brands are seeking to release their marketing resources for residents of second and third tier cities. This includes the prestigious luxury house Hermes. On July 19, the brand launched a WeChat mini program, showcasing its expertise to new Xiamen fans.

Hermès 

This is a strategic move, from the choice of location. Located on the coast, Xiamen has been designated as one of the special economic zones of the country. It has become a shopping center for luxury lovers

WeChat Mini program

Enter the latest WeChat Mini program, named Hermès au travail, which is a digital tool enabling consumers to register for an exclusive Hermès event from July 26th to 30th. At the event, fans can have a behind-the-scenes glimpse. At Hermès, the products are handmade and give a rare insight into the transformation of an idea into a real product. The event takes place inside the brand's store, in the Wan Xiang shopping mall, a premier destination for luxury shopping with more than 30 leading brands.

The mini-program offers customers an overview of Hermès' know-how, but it's also an interactive game in which fans can guess the tools used to make their scarves and their iconic handbags. By selecting several tools and reading their use, fans can conceptualize the work needed to make the product. For example, producing 30 colors of a print can take up to 600 hours of work. Once both answers are correct, the customer receives a badge to "prove" their knowledge and potential to become a craftsman. Meanwhile, customers can also register to view a free documentary produced by Frédéric Laffont during the event. The film presents some of the global artisans and techniques they use to make Hermes products.



After four days of publication, the ticket garnered 8,959 page views and more than 41 likes. Last May, Hermes organized an ephemeral two-day flash sale store at Shanghai's Cha House for its fragrance. WeChat was the digital resource for directing visitors to offline events. Both events strengthened the brand's promise to Chinese consumers and continued to offer engaging and informative in-person experiences designed by Hermes.

Given the above, it seems that the new digital strategy Hermes works. In the latest release of its second-quarter results, Hermes announced double-digit sales growth, thanks in part to China.

Read also Marketing strategy in Luxury in China 

Clothes market in China

Chinese consumers are very easy to serve in terms of needs. They are very excited about foreign brands due to the large selection of branded brands and new and famous brands.

Younger generations of Chinese do not differ from the younger generation of the West. They can use different social media platforms, but they follow a similar formula when shopping. For example, Chinese births after 90 years buy all the clothes online, because they can make a purchase decision without any help from someone else. But the generation of the 1980s would not believe physical stores more than online shops, because they tried to try clothes and not only see them on models.

Foreign Brands in China

Previously, the Chinese went to the local shops or even to the fake markets to buy clothes because they were the options they had. Gradually, larger brands such as H & M, Zara and Uniqlo established physical stores in China. Today, you will not find any Chinese people who go to local shops or "fake markets" and buy clothes because many foreign brands such as H & M and Uniqlo stand out equally.Even if wealthy Chinese appreciate more top brands like Gucci, LV and Hugo Boss, many people can not buy this outfit and look for cheaper brands.

The wine market in China

Overview of Wine Market in China 

 In fact, Chinese customers like to drink wine. The educated and sophisticated Chinese middle class does not hesitate when she wants to buy a drink, she is ready to spend more than $ 300 for a bottle of wine. Since the Chinese economy is coming out of its recent mess, wine consumption is increasing. Not only does per capita consumption increase, but the way in which the Chinese drink wine changes. Consumers are also concentrated in several major cities of the country such as Beijing, Guangzhou, Shanghai and Shenzhen.

The wine market in China is taking a new level 

The wine market in China is taking a new level. The rise of the Chinese middle class and the growth of internal growth have allowed people to develop new needs. China imported $ 1.77 billion worth of wine in the first nine months of 2016, an increase of 19.1% year-on-year. These social and economic changes have allowed the wine market to see its consumption at the top. China is becoming the largest importer of wine, with more than $ 2 billion.

The biggest wine exporters to China  

In a few years, China has become the fourth largest market in the world. The biggest wine exporters to China are France, Chile and Aussies. China, the largest population in the world, with a good perspective for international wine producers, appears as the promised land. Now, the most important thing is to find the right way to lead people.

Read also:

• Social Media Marketing in China

•  What are the most efficient Marketing Strategy in China?

•  The Future of the Education in China

Social Media Marketing in China

Western social media don't exist in China 

 No Facebook. No Twitter No YouTube The list of companies that do not have access to the explosion of social space in China shows how it differs from those of many Western markets. Understand that space is vitally important for anyone trying to engage Chinese consumers: social media is a more important phenomenon in the world's second-largest economy than in other countries, including the United States. And it's not indecipherable. Chinese consumers follow the same decision-making path as their peers in other countries, and the basic rules for interacting effectively with them are reassuring.

Wechat Marketing

 Wechat is an instant messaging application created by Tencent, the same company that created QQ in 1999. Wechat is like Facebook in China, although its main function is to enable instant messaging between friends and not Facebook. So, as you can see, marketing your product or services via Wechat could open a flood of traffic and exposure to you and your business.

Weibo Marketing

Most people tend to think that Weibo chirps China, and that's not quite true. If we had to break down the words "Wei" and "bo" it would actually mean a mini blog or a microblogging. There are in fact more than half a dozen Weibo in China like Phoenix Weibo, Sina Weibo, Tencent Weibo, Sohu Weibo, etc. ... But for marketing your business in China, the only two Weibo we need to worry about are Sina and Tencent.

 Read also:

•  The Best International kindergarten in Shanghai
• What are the most efficient Marketing Strategy in China?
  

Volkswagen Leader in China

Despite the diesel scandal, "VW" exceeds Toyota in volumes.

Sadly like Japanese in the United States, German is saved by China. The house burns and guests seem to look elsewhere.



In 2016, Volkswagen ignored the rigged diesel engine scandal that has plagued it for eighteen months to capture the world's number one automotive by volume. The German manufacturer thus passed in front of Toyota which had held the top of this ranking since 2008, with the exception of 2011, the year of the tsunami, dominated by General Motors. The Japanese manufacturer sold 10,174,582 vehicles last year (+ 0.2%). That is exactly 137,818 models less than the level posted by its German competitor, whose historical sales have inflated by 3.8% thanks to the success of Skoda, Porsche, Scania and utilities. It will take a few days to know if General Motors, which was "number one" before Toyota, does better, but to tell the truth, it would be a surprise.

That could give a little balm to the heart to Martin Winterkorn, the boss of VW. The former leader sees his will accomplished while German justice is actively investigating his role in the affair of the trick. Ironically, Volkswagen reached its goal - to exceed the 10 million mark and to win the title of world number one - one year after officially abandoning the aggressive race to the volume which probably pushed him to the fault. "We have managed to stabilize the activities of our operational business under difficult conditions," said Matthias Müller, the successor of "doktor Wiko", twenty days ago.

Different dynamics in China ! 

The difference between the two mastodons remains nevertheless tenuous. But photography does illustrate the differences in dynamics, starting with the evolution in a Chinese market on which it hardly sells Diesel. Toyota, Japan, sold only "1.2 million units" in the Chinese market last year (+9), despite the lack of SUVs, the urban 4x4s that are all the rage in the world. %), While its rival flamed 12%, to 4 million vehicles.


The problem for Toyota is also that the United States, its second lung after Japan, are coughing right now. The manufacturer saw its volumes decrease by 2%, to 2.45 million units. On the spot, Volkswagen, vilified for months by the American authorities and justice, does not do better: its sales fell by 2.6%, to 591,000 vehicles.

Entrepreneur spirit

An ominous performance for the duo. Especially as observers predicted a market plateau in the coming years. The arrival of Donald Trump in power could help boost demand, but Toyota has attracted the wrath of the new White House host for its plant project in Mexico. Despite the promise to invest $ 10 billion over five years in its American factories, the former real estate tycoon has sacked the group in his ropes, chastising his imports from Japan - "the biggest boats he 'Ever seen'. Less exposed to the US market but risking like all German manufacturers to be criticized by Donald Trump, Volkswagen could especially benefit from its dynamic Chinese to maintain its position for some time yet

Read also :
Chinese Suppliers invest in Technology
Digital in China important for VW

Indonesia wants to recruit the Chinese e-Commerce gourou, Jack Ma

It Seems Indonesian Government Offered Job To Jack Ma

Everybody knows who is Jack Ma and if you don’t then you are not Chinese at least. Jack Ma is the founder and CEO of the Chinese e-commerce giant, Alibaba. Jack Ma is undeniably the best man in Asia's web based business history. As organizer of Alibaba and a noteworthy partner in both that organization and its e-installment spinoff Ant Financial, Mr. Mama surely keeps occupied. Yet, he may be going to get much busier, as he's quite recently landed another position offer. Indonesia has solicited the administrator from China's Alibaba Group Holding, Jack Ma, to go about as counselor in the advancement of the Southeast Asian nation's beginning internet business industry, as per a video discharged by the legislature. To advance development in the internet business industry, the legislature is setting up a "directing panel" comprising of 10 clergymen for which it has requested that Alibaba's Ma be a counsel,Communication and Information Minister Rudiantara said.

Alibaba confirmed

An Alibaba representative affirmed that Ma was made a request to be counsel to Indonesia's internet business directing panel, yet declined to state whether he had acknowledged the offer. It's not unimaginable that he may acknowledge the offer, however. Alibaba unmistakably is occupied with Indonesia's web based business advertise. It purchased a controlling stake in Southeast Asian internet business monster Lazada prior this year, and Lazada Indonesia has seen some authority rearranging and Alipay reconciliation since Alibaba steered. Given Alibaba's enthusiasm for the market, an administration counselor position that would permit Jack Ma to conceivably specifically impact Indonesian online business approach may be difficult to turn down. All things considered, it's not clear definitely what his part would be on the off chance that he choosesto acknowledge.

helping Indonesian E-Commerce

Outside of his organization's desires in Indonesia, Jack Ma should measure another variable when settling on his choice: how helping Indonesia is probably going to play in China. Chinese remarks on a news anecdote about Ma being offered the guide position were brimming with outrage at Indonesia, refering to grievances extending from the 1998 Indonesian mobs that focused ethnic Chinese to momentum South China Sea debate. Some analysts recommended Jack Ma ought to take the position with the goal that Chinese organizations can "win away" a greater amount of Indonesia's cash. Others said he ought to disregard or deny the demand. This places Ma in a troublesome position. Tolerating the offer would likely be the best move for Alibaba's Southeast Asian business, yet it could likewise gain the organization the fury of Chinese patriots, harming itself in its own home market.

About Jack Ma

China's wealthiest man says he was more joyful winning $12 a month. Since China is still significantly more imperative to Alibaba than Southeast Asia, it's difficult to see Jack Ma taking a chance with the organization's local status in the expectations of increasing some preferred standpoint in a littler market abroad. Yet, is tolerating the position a genuine hazard? Are the furious analysts a little however vocal minority, or do they speak to a genuine supposition that could really hurt Alibaba? Those are inquiries Jack Ma should reply before he can give his own response to Indonesia.Since parts are developed starting from the earliest stage, of the enormous advantages is that it produces far less piece metal than in customary assembling.

$27.2 billion Asset

Yet, it now looks like Jack Ma, one of the wealthiest men on the planet with an expected total assets of $27.2 billion, will offer his savvy understanding into the web based shopping industry to our neighbor Malaysia. Ma was intended to be the substance of a monetary bundle go by the legislature prior this year to help build up the web based business industry, with the Alibaba head offering guidance on the best way to smooth lawful and framework boundaries to Indonesian online organizations. 

In spite of the mishap, Rudiantara said that the arrangement to quicken Indonesia's internet business area would proceed and they would stay in contact with Ma to get his contribution and also contribution from different specialists in the field. These activities f two governments to acquire the services of one men show the greatness and skill level of that men. It is truly that not everything about this man is legendary but this man has the potential to manage big things. He has experience of extreme and management and he loves to manage complex activities. Indonesian government was thinking right to get some tips from this man to organize their system but Malaysia is always one step ahead pf Indonesia and it provide thins once again. 

Top Wechat Marketing Strategies

Top 8 Promotion Strategies on WeChat

These days, everybody who knows China and how to work together in this nation will reveal to you that web-based social networking stages like Tencent's WeChat are the future with regards to showcasing systems. Truth be told, in view of this system, each little organization utilizing WeChat has turned into a genuine contender. Since they can focus on a colossal rate of the populace. There are more than 300 million individuals utilizing WeChat, an immense number of potential shoppers.

Free Gifts Get Enormous Attention

At present, promoting is changing into a more perplexing and progressively crucial instrument of connecting with shoppers. There has been a discernible outlook change with the ascent for goodness' sake on the web and portable. In this way, some particular and strange advancement crusades tend to assume a more noteworthy part in advancement than other average techniques.

Identification Of Target Market

Your organization has a sellable item or administration. You have as of now made an open record on WeChat. Presently, ample opportunity has already past to get this show on the road. Presently you need to commit a lot of time and assets to recognize the objective markets. This will help you expand the promoting and business ROIs. Your business has to comprehend what records and gatherings might be possibly keen on the offerings. Presently, you need to recognize your intended interest group and afterward to pick the privilege WeChat advancement system. The most ideal approach to do this is to employ an advanced promoting organization that is found and is working in China.

Run Smart Campaigns

You must be prepared to act rapidly if opportunity thumps at your entryways. You may draw more individuals into tailing you on WeChat on the off chance that you run a glimmer deal battle. The quantity of the items offered at a significant huge markdown is normally restricted. As far as possible and limited accessibility overwhelm purchasers into purchasing on motivation. This WeChat advancement procedure permits you to acquire a considerable measure of new clients and furthermore devotees on WeChat as these satisfied individuals will check your QR code and afterward tail you on WeChat

Smart QR Code

The most critical WeChat advancement technique is to make your organization's QR code effectively discoverable. Examining QR code is the most ideal approach to be found on WeChat. Your QR code ought to be reasonable with the goal that clients can check it on the application. Making your organization's QR code on WeChat more customized is a capable approach to draw in more clients. You can pick the style for your QR code from an awesome assortment of topics. They extend from the great topics to more surprising ones.

 

  Socialize With Admins of Other accounts

You can advance your WeChat account by banding together with other WeChat account proprietors that have an expansive number of devotees. Records of numerous chic brands and superstars have a great deal of fans. This will permit your business to be introduced to people in general for assessment. As indicated by a review finished by Bomoda, such brands as Dior, Gucci, and Louis Vuitton are the best extravagance design marks in China which created the most astounding key supposition pioneer (KOL) engagement.

Target Communities with individuals

You know your intended interest group and ceaselessly support associations with them.

Consequently, you may effectively discover in which groups your imminent customers love to hang out. At that point you have to begin a fascinating discussion with individuals in an assortment of groups on WeChat. You can interface with people and their gatherings in a similar group. Such a consolidated approach would be the best WeChat advancement strategy.Therefore, you ought to seize the open door and dispatch extraordinary advancement battles for countless, alluring them to tail you on WeChat. You may likewise offer them your participation and dependability programs in such discussions.

Utilize Other Social Media Options

You need to recognize which channels of web correspondence your intended interest group employments. Where are your forthcoming clients more dynamic? What stage they like increasingly and invest the most energy in? Subsequent to distinguishing them, limit your look: now you have to acknowledge which of these systems are conveying the most for your business. In light of the consequences of your examination, you can choose where you ought to do the showcasing of your items to Chinese clients. Likely, you will pick one or few of these renowned stages, for example, Weibo, QZone, QQ, Weixin, and Pengyou.

Generate Valuable Content

The adequacy of online networking is associated with the inborn craving of clients to impart substance to companions and the world. Thus, you should concentrate on the force of this longing with regards to making content for your WeChat account. You require a substance that stimulates a peruser's interest and draws them into perusing more. 

Top Wechat Articles & Ressources : 

• https://www.wechat.com/en/
• Maximize Social Media 
• Wechat Guide 2017
• What is Wechat
• Wechat Marketing & Advertising
• wikipedia

Tips to Develop the top 100 cities in China

Brands are familiar with the Asian power markets of Hong Kong, Tokyo, Seoul, Shanghai and Beijing. However, as profit margins shrink in these key markets, retailers are turning to the less well-known Tier II Chinese markets to take advantage of double-digit growth.



The Tier I cities of China such as Beijing, Shanghai, Guangzhou and Shenzhen have developed economies and have become familiar names in the West, especially after the 2008 Olympic Games and the 2010 World Expo. Small, on the other hand, are much less understood by the Western world. It is these rapidly developing metropolis that will drive China's growth in the coming decades. Here are 5 keys to succeeding in these flourishing retail markets.

1. China's Distribution market Situation 

China's retail sector has contributed significantly to overall GDP growth, especially in recent years. In some markets, such as Chengdu, the growth of retail trade has even seen rates higher than that of general GDP. The city is showing a new class of consumer who wants the latest in fashion and household goods.

China's retail market is the second largest in the world, with only the United States selling more dollars. According to China Daily, retailers have scored US $ 3.87 trillion with China retail sales shooting up 13.1% from 2012. Level II cities make up larger shares of that amount as growth In Tier I cities decelerate to the lower half.

International retailers are finding attractive markets outside of Tier I cities. With available revenues increasing at much faster rates in Tier II cities, Chinese consumers in these markets eagerly snatch western brands and luxury goods.

Digital in China ! 

When surveying customers at their largest outlets in Shanghai and Hong Kong, national and multinational retailers are discovering that a growing share of sales comes from wealthy visitors from smaller cities. Retailers now see the need to establish a presence on line via Digital Marketing in smaller cities to serve the nouveau riche distributed throughout China.
See more information about Digital in China

2. Understanding the local market 

A retail brand will be directly associated with its location and selection of projects within a Chinese market. As in any part of the world, a carefully selected location will be needed to maximize potential and success in a new city.

Tier II China may present unique challenges when it comes to the selection of sight. The main locations can be very difficult to identify without the help of a local presence or consulting firm. Brands should be careful in selecting real estate partners who not only have the knowledge of the market but also the interests of retailers in mind. Steps to ensure the agent is on your side include confirming which developers work and which side pays the agency fee. International developers including Daxueconsulting  as well as local developers like China Resources Land have considerable experience working with foreign brands on their projects throughout China.

Check at this Report about food in China

They will provide professional management and service and reduce the risk of a smaller owner leaving the business. Smaller homeowners are also known for selling busy stores, often forcing the current tenant. Trademarks should be ready to sign contracts in Chinese and understand contractual obligations and evictions are handled differently from market to market.

3. Think, learn, and react locally

The perception of the brand in China is paramount for retail success. Chinese consumers put a lot of weight on how the use of a particular brand will be perceived in their social circles before making a purchase; Price is of secondary importance.



This is good news for luxury brands; Occasionally, Chinese shoppers will see their shop windows and buy entire cabinets without looking at the price. But what about the small international brands that want to jump to the Chinese market?

1. Use Baidu Instead of Google 
2. Use Wechat Facebook
3. and Use Weibo instead of Twitter

Smaller retailers need to be realistic about their brand's market knowledge. They may have to invest in large advertising, marketing and social media campaigns before Chinese consumers begin to understand and accept them. Patience, creativity and commitment are fundamental to this whole process.

Agency : best Practices on Chinese Social Media for Brand engagement ?

What are the best Practices on Chinese Social Media for Brand engagement ? 

There are several social media that are very used nowadays by Chinese people in order to share their life and opinion with friends or followers. As people spend many times on it, the traffic is important and it is paramount for organisations to be present on these places. Let’s see now how firms can increase their brand awareness, their sales, and their customer satisfaction thanks to social media.

Guide to Communicate on Chinese social Media

Social Media create links 

First of all as social media link Chinese people together it is a very powerful l tool to increase brand awareness, which indicate to companies about their popularity and brand image. Facebook is the most popular social media of the world and many companies have their own page in order to display some contents to “likers”. The “likes” amount gives an indication on the brand awareness. There is much solution to increase the “likes” numbers, on the first place it is very important to have a good community management by displaying contents that might interest likers and to answer each massages. It is also possible to run some “campaigns” in order to buy new likers, Facebook has a very good targeting tool allowing to target people through their age, gender, job, localisation, interest and many others characteristics. Then it is important to bet a CPC on each segment and optimize it in order to have a bigger bet on segment with a high Click Rate. On others social media such as twitter or Instagram the number of followers give an indication on the brand awareness too. Customers are very likely to contact the company through social Media as it is a very easy and intuitive way to get in touch with someone, a good interaction with customers may also increase the customer satisfaction as they know it is possible to fix issues easily. It is also possible to increase the awareness on brand for free by creating some buzz, indeed if a content such as photo or video is shared by many followers of the firm, this content will appear on followers’ friends newsfeed and so on. A media can become viral and increase the awareness and enhance the perception of a brand for free. The buzz can also be dangerous because some content criticising the firm can also be displayed by some users decreasing the good perception of the brand.

Digital Marketing Positionning ! 

Is your content strategy in China very corporate or is it a bit more casual? What your brand is sharing says as much about you as it does your Chinese audience., what is your Chinese community ?
 Is your voice representative of your brand in China, do you know the Chinese market ? If it is, then is that representative of the Chinese target you are trying to reach? If your tone is not appealing to your Chinese Audience, then it’s time to change it up. Though it’s important that your digital strategy of Chinese engagement be as unique as your branding, it’s also important not to stray from your off libe Marketing strategy .

Social media create quality traffic in China

Then as the traffic is growing on social media, many enterprises want to increase their sales via this acquisition channel. In order to reach customers, it is possible to display some advertisement on users’ newsfeed via acquisition campaign. wechat will display the ads if the click rate is high and also if CPC offered by the firm is high enough to be profitable. Having a good click rate become a very important stake, it is very important to adapt the message to the target in order to be performant. Indeed the most a message will be individualized, the most the user who will see it will be likely to click on the advertisement. It seems evident that the landing page have to respect the message displayed by the ads otherwise the click has no chance to be converted into a purchasing.

Digital Strategy in China

Let your corporate culture be your guide.

There are many mean to increase the click rate on some ads in China, one of them is to AB test two ads very similar with only one changing aspect and see after a consequent number of click which one is more efficient, continuously set up test is a good strategy because there are always some ways of improvement.

ROI on Social Media ? 

Moreover if a company in China display always the same ad it may be very successful at the beginning but users might be bored after a couple of months. Finally a good tracking is mandatory in order to have a good control on the ROI, indeed each campaign must have a specific URL in order to know which campaign bring the most of purchasing. This allows increasing the bet on CPC in order to display more an advertisement that brings purchase and to cut useless campaign. It is also a good thing to calculate the cost per lead in order to know how much one purchase cost. A relevant CPL must be targeted for each campaign as some buyer are more valuable than others, it also allows marketing officer to make a cross calculation to fix the bid on CPC. Lead can be different things according to companies’ objectives, it can be purchase, download (for apps), or registration (private sales).
Social Media are a very important tool for companies and the best behaviour is to be creative, analytic, vigilant and flexible.
Be Active on Social Media it is vital in China ! Check general feeds in your industry; for instance, at in Marketing agency , we monitor “social media marketing” to pick up a variety of posts that don’t mention our brand but are still valuable. This strategy reveals new conversations on wechat or weibo you may wish to take part in and enables you to establish new relationships in China. It’s also a great way to catch any issues (probleme VS online reputation ) before they become a potential prospects, this is China.

further readings:

1. http://chairmanmigo.com/top-13-advertising-agencies-in-shanghai/
2. http://www.seotick.net/search-engine-marketing/based-on-my-opinions-here-are-the-top-10-seo-companies-in-china.html
3. https://www.quora.com/Who-are-some-great-Digital-Agencies-in-China-Mainland-China-Hong-Kong#
4. http://seoagencychina.com/digital-agency-shanghai-china/
5. https://www.brandwatch.com/2014/11/9-best-practices-becoming-successful-social-brand/
6. https://www.salesforce.com/blog/2013/07/best-practices-social-media-engagement.html
7. http://ecommercechinaagency.com/digital-agency-china/
8. https://www.youtube.com/channel/UCl7mAGnY4jh4Ps8rhhh8XZg

Top News about Chinese Market

What s happen in China end of september 2015 ?

Check this 10 titles to understand the news in China

News for investors in China, Doug Young analyse the Chinese financial economy http://t.co/LZ0ZCpr9ZY #investment pic.twitter.com/rm6HtQ3lB1

— chinese tourist (@TouristChinese) 27 Septembre 2015

Digital marketing agency in China is so Complex, this infograph will help you to understand http://t.co/K91zt0SZ0z pic.twitter.com/BgIFHtkPtZ

— Marketing Insolite (@christianinsoli) 4 Septembre 2015

Australia's new prime minister has a plan to shake up the country's balancing act between the United States and China http://t.co/4J1h0kw795

— Foreign Policy (@ForeignPolicy) 25 Septembre 2015

In landmark commitment China announces cap-and-trade program to limit greenhouse emissions. http://t.co/TTLn8dYIKD pic.twitter.com/NQnI6UaoZo

— The Australian (@australian) 25 Septembre 2015

The first Agency focus on Chinese outbound tourist , it is us ! http://t.co/gtVrzORjs1 #tourism pic.twitter.com/PtipTk1LfV

— Olivier VEROT (@Olivierverot) 16 Juillet 2015

you will never guess which #fashion brands are the most dependent on Chinese consumers? http://t.co/xwZlPxF1mA #china pic.twitter.com/2yZSzOOBD7

— Marketing China (@marketing2china) 28 Août 2015

#Digital Agency Social media and Search engine based in #China Shanghai http://t.co/9EELAHMwrj pic.twitter.com/9rlelhDgd7

— Digital China Agency (@Weibospecialist) 17 Août 2015

Go behind the lens of the China State Visit to the White House → http://t.co/XWpB7LQpVi pic.twitter.com/YK9jXZUxzu

— The White House (@WhiteHouse) 27 Septembre 2015

Do you search a Digital #agency in #China specialized in SEO please check our page http://t.co/kBGUXnzsbo pic.twitter.com/InUJ2RpHyS

— Digital China Agency (@Weibospecialist) 6 Septembre 2015

Travel industry in China

Travel industry in China 

Ctrip is likely to make a counter-bid for eLong following a surprise offer from Tencent, sparking a potential bidding war that should ultimately see Ctrip emerge as the victor.

I also have to suspect that this particular bid came without the knowledge of Ctrip, which itself owns 37 percent of eLong. Ctrip got its stake after joining a group that bought out a controlling 62 percent of eLong previously held by US travel giant Expedia (Nasdaq: EXPE) earlier this year. 

Tencent has owned its stake in eLong since 2011. Ctrip’s recent moves have all pointed to its own buyout offer for eLong, leading me to believe that we could quickly see a bidding war break out for the company.I’ve been predicting for the last few months that leading online travel site Ctrip (Nasdaq: CTRP) would make a buyout bid for former rival eLong (Nasdaq: LONG), so I was quite surprised to read that such a bid has come instead from Internet giant Tencent (HKEx: 700). This particular move is all the stranger because Tencent hasn’t shown much interest in the travel sector before now, though it previously invested in eLong and now owns about 15 percent of the company.

More broadly speaking, this latest buyout offer is part of a bigger wave of similar deals that have seen dozens of US-listed Chinese companies launch privatization bids this year. Most of those companies have failed to attract interest from US investors, and their shares have languished as a result. Many feel they could get better valuations in China, and are trying to de-list from the US and eventually re-list at home.
The case with eLong is similar, since the stock never did very well and has lost nearly half of its value since the Ctrip-led buyout of Expedia’s stake back in May. According to eLong, Tencent has now offered to buy all of its shares for $18 each, representing a 27 premium over their last closing price. (company announcement; Chinese article) But that price still represents a discount from the peak of more than $22 that eLong reached back in May when the earlier Expedia buyout was announced.

source http://www.youngchinabiz.com/en/travel-bidding-war-coming-for-elong-with-tencent-offer/