dimanche 26 novembre 2017

China’s Tencent tops Facebook in market value

The ever expanding Chinese tech giant has joined the club of the world's five biggest companies and is the first Asian firm to hit $500B in market value. For more on this, technology expert David Papp joins us from Edmonton, Canada.source

samedi 25 novembre 2017

Overview of the Chinese Legal Market

The second largest economy in the world offers unlimited potential. But restrictions on business work are among the many obstacles to sharing China's success. Chinese companies are developing their investments abroad, UK-based international law firms are turning more and more to the country of the Dragon. A campaign against corruption led by the authorities of the People's Republic of China (PRC) creates new business opportunities for lawyers, foreigners and locals. But in this economy and rapid growth, the pressure on fees and bureaucracy means it's a challenge to make a profit.
source Lagazette

Business in China 

For Western lawyers and other businesses, the size of the world's second-largest economy, worth $ 8.2 billion, and its rate of expansion are sufficient. Growth may slow, but this year, still more than four times faster than the United States, against a slight contraction of the economy of the euro area, according to the estimates of the Organization for Economic Cooperation and Development.

Top lawyer Company who spearheaded the company's expansion into the PRC, said,
"You can not turn your back on China, you need to determine how you can expand the opportunities this market can offer. Until recently, law firms' work was focused on direct investment (DDI) in China, but this is changing. Matthew Townsend, founding member of the China Law Institute, says: "foreign legal services. foreign investments.

+27% for the law Market in China 

While FDI in China fell in 2012 for the first time since 2009, Chinese direct investment abroad rose 28.6 percent to $ 77.2 billion, according to the Chinese Ministry of Commerce. This is mainly the result of Chinese investors regarding global mergers and acquisitions opportunities using Chinese government funds.

David Dali Liu, director of Jun He, one of China's leading law firms with Zhong Lun and Fangda, predicts that this Chinese capital export for mergers and acquisitions in Europe, South America, Australia and countries like Russia and Uzbekistan. others will support strong domestic consumption in the short and medium term in a country of 1.3 billion people. "We are moving from" made in China "to" made for China, "he says.

While the emphasis is on no longer serving international clients investing in the country than advising Chinese banks and companies, few companies can stay at a distance from the Chinese market. Townsend says, "Chinese companies operate in different ways, and having people on the ground allows law firms to be close to their clients and meet face to face. While large companies, including Clyde & Co, Eversheds and Berwin Leighton Paisner (BLP), offices in Beijing or Shanghai, or both, independent law firms are building reference networks with law firms. Chinese lawyers.

See how to Market a Law FIrm in China http://u88f.com/guide-to-market-a-law-business-in-china/

jeudi 23 novembre 2017

Wine Market in China +7% growth per year

China's preference for wine is fast becoming, and the nation will overtake the United Kingdom to finish clearly with the world's second largest viticultural showcase by 2020, with an estimated $ 21 million.

+7% growth per year 

As indicated by VINEXPO, it is estimated that the market will become a normal rate of seven percent each year in the next four years, with 6,100 million liters of wine anticipated to be sold in 2020. Each year a level of Wine development in China is foreign from abroad; A year ago, this figure exceeded 10 percent of nothing. Traditions information shows that in 2016, 638 million liters of wine were transported in China, with an aggregate estimate of US $ 2,400 million, an interannual increase of 15% in volume and 16% estimated.  source

Wine in China 

This development is expected to continue, as the importance of imported wine channels to lower-level urban areas of China and the use of wine becomes a more typical interest.

 In this capacity, several open doors are exhibited, both for the web and for dealers of disconnected wines. The patterns of the free market activity side, and the key contemplations for the different destinations and challenges in the market, are in their upper part points of view that must be perceived by the possible contestants

China' Education Market

China education

China education is the largest education system in the world. On June 2017, there were 9.4 million students taking the National Higher Education Entrance Examination (Gao Kao) in China. Investment in education accounts for about 4% of total GDP in China. In 1986, the Chinese government passed a compulsory education law, making nine years of education mandatory for all Chinese children. Today, the Ministry of Education estimates that above 99 percent of the school-age children have received universal nine-year basic education. On March 2017, Ministry of Education of the People's Republic of China announced a total of 442,773 international students were studying in China in 2016. International students have enrolled in over 829 higher education institutions in China.

 China is improving the quality of education


China has a long history of providing education to international students studying in high schools and universities in China. Over the past few years, the number of international students who study abroad in China has significantly increased every year. The higher education sector has growth as well. China has increased the proportion of its college-age population in higher education to over 20 percent now from 1.4 percent in 1978. At the same time, China is improving the quality of education through a major effort at school curriculum reform. In addition to these figures according to ICEF Monitor, almost half of a Chinese 20 year old’s per capita consumption is spent on education, to put this into perspective for an American this is less than a quarter. These expenditures are significant and set to continue to rise with the burgeoning Chinese middle class, particularly on the east coast of the country.

More Private school, opening in 2018

The growing market is for local Chinese families who want the best high quality overseas experience for their children, but in Shanghai. So, I think the development in the coming years will much more be [in the form of] bilingual schools,” says Gerard MacMahon, the Master of Wellington College, an international school that was formed from a partnership between the renowned private school Wellington College in England and Shanghai Lujiazui Group, which owns the property the school is situated on. Wellington College and Shanghai Lujiazui Group also have a private school, opening in 2018, that offers a bilingual education specifically designed for Chinese families. These bilingual private schools (Category II) will continue to grow in Shanghai to meet the rising demand for high quality Western education by local affluent families.

Read also:

mardi 21 novembre 2017

The wine market in China

Overview of Wine Market in China 

 In fact, Chinese customers like to drink wine. The educated and sophisticated Chinese middle class does not hesitate when she wants to buy a drink, she is ready to spend more than $ 300 for a bottle of wine. Since the Chinese economy is coming out of its recent mess, wine consumption is increasing. Not only does per capita consumption increase, but the way in which the Chinese drink wine changes. Consumers are also concentrated in several major cities of the country such as Beijing, Guangzhou, Shanghai and Shenzhen.

The wine market in China is taking a new level 

The wine market in China is taking a new level. The rise of the Chinese middle class and the growth of internal growth have allowed people to develop new needs. China imported $ 1.77 billion worth of wine in the first nine months of 2016, an increase of 19.1% year-on-year. These social and economic changes have allowed the wine market to see its consumption at the top. China is becoming the largest importer of wine, with more than $ 2 billion.

The biggest wine exporters to China  

In a few years, China has become the fourth largest market in the world. The biggest wine exporters to China are France, Chile and Aussies. China, the largest population in the world, with a good perspective for international wine producers, appears as the promised land. Now, the most important thing is to find the right way to lead people.

Read also:

lundi 13 novembre 2017

Social Media Marketing in China

Western social media don't exist in China 

 No Facebook. No Twitter No YouTube The list of companies that do not have access to the explosion of social space in China shows how it differs from those of many Western markets. Understand that space is vitally important for anyone trying to engage Chinese consumers: social media is a more important phenomenon in the world's second-largest economy than in other countries, including the United States. And it's not indecipherable. Chinese consumers follow the same decision-making path as their peers in other countries, and the basic rules for interacting effectively with them are reassuring.

Wechat Marketing

 Wechat is an instant messaging application created by Tencent, the same company that created QQ in 1999. Wechat is like Facebook in China, although its main function is to enable instant messaging between friends and not Facebook. So, as you can see, marketing your product or services via Wechat could open a flood of traffic and exposure to you and your business.

Weibo Marketing

Most people tend to think that Weibo chirps China, and that's not quite true. If we had to break down the words "Wei" and "bo" it would actually mean a mini blog or a microblogging. There are in fact more than half a dozen Weibo in China like Phoenix Weibo, Sina Weibo, Tencent Weibo, Sohu Weibo, etc. ... But for marketing your business in China, the only two Weibo we need to worry about are Sina and Tencent.

 Read also:

mercredi 1 novembre 2017

The Best International kindergarten in Shanghai

Shanghai is a wonderful city , but what should you choose for your kids ? 

What choice you Have ? 

A Chinese Kindergarten ? 


Wellington's approach to kindergarten in Shanghai

Kindness, Curiosity and Creativity Wellington's approach to kindergarten in Shanghai. The start of a child’s formal education is a time of great change and one that is defined by a constant stream of new challenges.

The start of a child’s formal education is a time of great change and one that is defined by a constant stream of new challenges. While this can cause some anxiety initially in some young children, at Wellington we aim to make this period as exciting, engaging and enjoyable as possible for every child in our care. Our commitment is to holistically educating our pupils; so not only do we teach them the vital skills and knowledge necessary to prepare them for further education and life after school, but we also instil in them a set of values that will help them lead happy, successful and fulfilling lives. By helping each Wellington pupil to understand from an early age the importance of being individual, intellectual, inclusive, independent and inspired, we hope that these values will remain an inherent part of their personality for the rest of their lives.

Kindness, Curiosity and Creativity: Wellington's approach to kindergarten in Shanghai

The following sections briefly summarise the core components to our Pre-Prep educational approach, many of which differ from comparable international kindergarten education in Shanghai.

The Curriculum: Giving every pupil the means to succeed

Pre-Prep schooling is an extremely important time in a child’s development, as it represents their introduction to formal education and allows them to acquire a wide range of both social and academic skills. It’s also a new experience for parents, who will see their children head off to school for the first time and will watch them discover a world of new opportunities. Throughout the Early Years and KS1, it’s vital that both teachers and parents work together to encourage their children and help them adapt to their new learning environment.

Our approach to Early Years teaching

Here at Wellington College International Shanghai, we follow the UK’s Early Years Foundation Stage curriculum, which is organised into seven key learning areas. The prime areas focus on a child’s personal, social and emotional development, their physical development and their communication and language skills. The remaining areas of the curriculum, known as the specific areas, focus on their ability to understand the world around them; their mathematical and problem-solving skills, their creative talents in expressive art and design and finally their enjoyment of literacy, which is developed through their exposure to stories, rhymes, songs and poems.

Our approach to KS1 teaching

KS1 is the time we continue to develop their understanding of the core values as they undertake a change of curriculum. We follow the UK national curriculum in literacy and mathematics as well as using an UK approach to the teaching of phonics. We also follow the International Primary Curriculum (IPC) which is a comprehensive, thematic, creative curriculum with a clear process of learning and with specific learning goals for every subject, for international mindedness and for personal learning.
The IPC has been designed to ensure rigorous learning, but also to help teachers make all learning exciting, active and meaningful. Children learn basic key skills in history, geography, ICT, art, technology and science, which introduce them to all disciplines and help them form the beginning of their own learning journey.  
By ensuring children are exposed to a wide range of subjects, we allow them to experience things they may have previously overlooked. This, in turn, may well influence later academic subject choices.
At this stage, our pupils will also start to develop formal methods for recording mathematical calculations. All KS1 children take part in mental mathematics challenges, concrete mathematical experiences and learn to record their findings more formally. 

Mathematics activities are designed to be fun, challenging and have a real purpose, with an emphasis on problem solving. Children have opportunities to revisit different areas of mathematics each half term and build on previous knowledge. Basic concepts are cemented at this crucial stage and become the building blocks for all future learning.

Faculty: Instilling the right attitude towards learning

Every child in the Pre-Prep School has a class teacher and teaching assistant. In pre-nursery, due to the age of the children, we have three teaching assistants in the classroom. The class teacher teaches the main parts of the curriculum and leads the pastoral role. The class teachers are supported by other specialist teachers, who take a larger role as the children get older. This allows children to become familiar with a variety of adults, which promotes their independence and adaptability skills.
All our class teachers are trained to the highest standards and are experienced in teaching the English curriculum. Many of our teachers have degrees in Early Years and primary education, which are supplemented by formal teaching qualifications. As with other international kindergartens in Shanghai, the teaching body of our staff reflects the international profile of our pupils, with teachers joining us from Europe, America, Asia, Australia and New Zealand. We ensure that our teaching staff embody the values and high expectations of Wellington, while encouraging them to bring their own personality and interests into the classroom, in order to make them effective holistic educators.

Creative learning opportunities and events

Alongside a robust yet flexible curriculum, our younger pupils are also exposed to a wide range of truly engaging opportunities to take learning outside of the classroom. From exciting music and theatre productions, to whole-school events designed to draw the Wellington community together, Pre-Prep pupils are given every chance to take their learning to entirely new and unforgettable places.
Our Pre-Prep pupils always represent an important part of our whole-school events. We believe that it is essential to get children involved in such occasions early on, as this inclusive approach makes them feel rightly valued as individuals and as part of our tightly-knit community. This short roundup of some of the Pre-Prep pupils’ impact on some of our most notable annual events serves to highlight how our school endeavours to give its younger pupils the chance to demonstrate their artistic and academic skills, inline with the very best of international kindergarten education.
  • Christmas shows: Our annual Christmas Concerts give the younger pupils the chance to demonstrate their excellent singing voices and choreographed group dances, usually while performing classic Christmas carols and festive songs.
  • Chinese New Year: Pre-Prep pupils joined the entire College in celebrating Chinese New Year, performing their very own traditional songs and dances, complete with gorgeously vibrant and colourful costumes and artwork.
  • Science Week: Intellectual curiosity starts at an early age in Wellington, as the last two Science Week events have both witnessed our Pre-Prep pupils eagerly and attentively watching experiments being performed, before diving in themselves to get a hands-on scientific experience.

Read also : 

Instilling admirable values from an early age

Alongside the development of academic skills and capabilities, another facet of Wellington’s holistic education approach is to instil in every pupil a set of values that will positively shape their character and help them become the very best versions of themselves. The Wellington College Values are those of courage, integrity, kindness, respect and responsibility, and the process of instilling and developing these values begins the moment our pupils join us, from the Early Years right up until they complete year 13.
As well as including Pre-Prep pupils in school-wide events, we are always thinking of new and exciting ways to develop these admirable character traits. One recent success story in this regard is our class teddy bear initiative, with each Pre-Prep class naming, dressing and accessorising their bear before taking them on adventures far beyond the classroom. By giving each pupil the chance to look after the bear, we are reinforcing their sense of kindness, respect and responsibility. Similarly, our Pre-Prep teachers are actively involved in instilling a sense of good manners and politeness in their pupils, in order to further strengthen the Wellington Values that we hold in extremely high regard.

Parental support: Involving the parents at every stage

Finally, our approach to Pre-Prep education includes developing a triangular pupil-parent-teacher relationship that is stronger than you are likely to find in any other international kindergarten in Shanghai. We believe that parents must continue to be an active part of their children’s education during their formative school years, since what they learn in school should be reinforced at home, and vice versa.
To that end, as well as regular parental conferences and meetings to discuss progress and avoid any potential difficulties or conflicts, we are continually trialling new methods of encouraging positive parental involvement in Pre-Prep education. One of our most recent and successful initiatives is the “Parent Reader” training programme.
The idea was born out of our parents’ evident willingness to support their children with reading activities during school time. In order to encourage and harness that willingness, we started a training session with the aim of showing parents some of the basic expectations of phonics, sight words and general reading skills that their children were in the process of learning. Parents were taught to recognise some of the most valuable reading milestones and to praise their children whenever they attained them, in order to identify and reinforce the importance of their breakthrough. In a very short space of time, what began as a parental support for reading session quickly evolved into something much more ambitious and involved, with pupils’ additional language, writing and oral-based skills being addressed and explored at home by parents eager to help their children develop in any way they could.

Continually developing our approach to Pre-Prep education

While we are rightly proud of the evident success of our approach to giving young pupils the best possible start to their formal education, we apply the same expectations to our teaching staff as we do to our pupils. Therefore, utilising the same standards of intellectual curiosity and inspiration that we aim to instil in our pupils, we are continually seeking to deliver better, more relevant and more engaging methods of holistically educating the children in our care. It is this driving aspiration to constantly improve that has allowed Wellington to develop one of the best international kindergarten educations in Shanghai.

mardi 10 octobre 2017

What are the most efficient Marketing Strategy in China?

What are the most efficient Marketing Strategy in China?

 I would first say that it is now a must to develop a strong digital marketing for a brand to do well in China since China has the largest online community in the world. With its new booming Middle-class society, China's consumerist culture has exploded and offers a large opportunity to develop new marketing strategies that not only should privilege online marketing but even more specifically mobile marketing that offers the best exposure anywhere at anytime. Innovative technology is becoming the trend of doing marketing and advertising. AR and VR packaging are now becoming more popular for the freshness of the experience it offers.

Going Mobile in China 

Going mobile is the key to reach Chinese audience. It is now easier for consumers to pay online with their mobile phone than using their PC so all commercial activity has to be optimised for mobile. Wechat, for instance, has developed from being a simple messaging platform to being part of Chinese consumers lifestyle, and therefore the perfect tool for efficient Marketing whether through interaction with users or through the Mobile store itself.

Social Media in China 

Speaking of Wechat, Social Media now plays a huge part in Chinese people's lifestyle. With so much impact that I have decided to do more research on this topic for my Master's degree thesis :). Consumers, especially in China, like being able to share their shopping experience, and results show that interacting with consumers on Wechat or Weibo, enhance brand awareness, brand notary and consumers engagement.

ECommerce Exposure 

One more efficient marketing strategy that needs to be mentioned would be e-commerce exposure. Whether on Tmall, JD or smaller platfrorms, consumers are not only looking for low prices but also and even more, looking for high quality and service experience. It is important to develop a quality shopping experience on these platforms: page design, product digital presentation, content, navigation, payment etc. Using the hottest occasional topic of the moment (11.11 for example) as a way to reach the audience is also a great marketing trend. People are more willing to follow hot topics during festivals (CNY, Valentine's day etc) and more open to purchasing.

Search a Good case study of brand

Please find attached a case study report of the clothing brand Zara that I have written with some other students for an assignment we recently had. Although it doesn't include all the components I mentioned earlier as a good marketing strategy in China, Zara has an interesting marketing strategy worth taking a look at.

Zara in China : a Good Digital Strategy 

For example, do you know that Zara is a Spanish brand? It was found that many of us (and from surveys) actually have the perception that Zara is an Italian brand! And the reason why I particularly admire the work they have done around their brand name is simple:
They did want consumers to think that it is Italian for the country's expertise in the fashion industry, so much more popular than Spanish experience in that industry. Some even think that Zara is a French brand since it was so well implemented in its host country. The group also owns brands such as Massimo Dutti, Pull and Bear, Bershka etc.

Here again, doesn't "Massimo Dutti" sound Italian to you? Well, it is Italian but the brand remains wholly Spanish. Smart right? I will let you read more about Zara's uniqueness in my report.

samedi 7 octobre 2017

Alibaba is running to a $ 500 billion Valuation

Alibaba is running towards the $ 500 billion valuation market, while the battle between two of the world's largest retailers (Amazon) is increasing in the markets of India in the United States. As Amazon focuses on expanding its e-commerce activities into new markets, Alibaba invests in companies around the world - going beyond e-commerce to include virtual reality and social media as well.
If there is a transaction that involves any type of business, Alibaba, the company that allows it allows. Amazon is often seen as the place for consumers, but Alibaba's products also push for business-to-consumer transactions. Alibaba is first and foremost an e-commerce platform, more unlike Amazon, there is a complex and extensive ecosystem, which includes Tabao, TMall and Alibaba.com. In addition to its direct e-commerce sites, it has also started AliPay which allows users to pay on its own platform and AntFinancial, which gives business financing.

Alibaba & Chinese ECommerce Market  

Alibaba has more than 500 million people using its purchasing requests every month and its scale in expanding beyond China. There are operations in more than 200 countries. The company set the record for the largest IPO (initial public offering) in history, listed on the New York Stock Exchange in 2014. This year, Alibaba became the first company in Asia to exceed the $ 400 billion mark. Alibaba's investments include the Southeast Asian e-commerce platform, Lazada Group, Ofo bicycle trading companies, Paytm India's electronic payments company, the Israeli virtual reality creation project Lumus and the US usable company Magic Leap

  1. https://www.cnbc.com/2017/09/22/alibaba-is-much-more-than-just-chinas-e-commerce-platform.html
  2. http://jeffersonsmoose.org/5-tips-for-your-improve-communication-for-your-e-commerce-business-in-china/

samedi 9 septembre 2017

China is the world’s second-largest art market but makes up only 1.2 per cent of art photo sales

Art is often described as a classic "good Veblen" - demand goes up as the price goes up because people buy it to impress - and the organizer of the Shanghai Photography Fair is unapologetic about linking art with the market of luxury.
"Visitors to our January San Francisco show were mostly established buyers of photography," said Scott Gray, cofounder and CEO of Photofairs. "In Shanghai, there are fewer established collectors, instead we have luxury brand buyers, which is why the sponsorship model works so well here." China is the world's largest luxury goods market and the second largest art market. But according to a 2015 report compiled by ArtMarket.com, the country accounted for only 1.2 per cent of the sales of art photos worldwide. For that to change, Chinese collectors need to be convinced that contemporary photography makes a good investment. At Photofairs Shanghai, now in its fourth year, you can find an example of a historical photo on the Magnum Photos stand: an impression signed by Edward Weston, who died in 1958. His 1922 portrait of the composer Henry Cowell, Sky Fear, is selling for $ 60,000.

That figure is dwarfed by some of the prices obtained by contemporary photographers at an auction. In 2011, German photographer Rhein II (1999) Andreas Gursky, an abstract, digitally manipulated river scene, was sold for $ 4.3 million. Dealers want Chinese collectors to become more active at this market level. The Shanghai fair, which was attended by 27,000 people last year, has attracted 50 Chinese and foreign galleries this year, most of which offer contemporary works.

Highlights the Blindspot Gallery exhibition of works by Chinese photographer Zhang Hai'er. The collection includes works from his "Bad Girls" series and the documentary-style images of workers at coal and steel plants taken in the late 1980s while working as a photojournalist.

At the Three Shadows Photography Art Center booth, Liang Xiu's black-and-white autobiographical images expose the struggle facing so many young Chinese today: how do you seek empowerment when you did not have the opportunity to finish school and came of a rural poor, and then they feel ashamed about their body and their sexual urges?

source : http://www.scmp.com/culture/arts-entertainment/article/2110315/can-shanghai-photo-fair-persuade-chinese-art-collectors


dimanche 20 août 2017

Chinese spent about $56 billion at travel agencies

Chinese tourists continue to trust and use traditional travel companies more than online booking sites in 2017.

Plus the percentage of penetration of online travel agencies in China in search of a record level of Last year. According to a Chinese report on the outgoing market of the Chinese Outbound Tourism Research Institute (COTRI), 20 percent of the 120 million Chinese outbound travelers booked online travel in 2015. This is a seven percent increase from 2014 And the strongest indicator that the reservation sites continents to be more accepted throughout China.

Ctrip & Qunar

Chinese consumers felt less pressed by price wars at the end of last year Ctrip took a stake in Qunar and began working together, a powerful alliance among two of China's largest booking sites. This is probably a factor that more influences consumers on the booking sites, said COTRI.

Yet 80 percent of Chinese travelers booked offline and used one of more than 27,000 travel agents in chunks and mortars in China last year. The number of travel agencies in China has increased by 50 percent since 2006 and is showing some signs of slowing, and COTRI projects for Chinese outbound travelers will spend close to $ 80 billion to travel agents this year.

Chinese consumers spent about $ 56 billion on travel agencies in 2015. They also recorded a $ 11 billion trip to online travel agencies last year, a 70% 2014. While offline travel agents in China have closer relationships with consumers than their foreign counterparts with markets elsewhere, they also compete in addition to the growing popularity of Chinese booking sites like Ctrip and Qunar.

"In China, the line between retail agents and tour operators (also referred to as tourism wholesalers in other countries) is somewhat blurred. It is not uncommon for tourism wholesalers to create not only tourist packages , But also sell directly to customers through advertisements in newspapers, websites and even their own retail stores, "the report said.

Chinese travel agencies can contact and work with incoming tour operators directly without wholesalers, "which can be attributed to the minds of unwanted intermediaries. In cases where a travel agency does not have enough customers for a trip Specific, for example, it will forward its customers to a larger wholesaler and earned the associated commission, "according to the report.

Many Chinese travel agencies operate illegally, including Wolfgang Arlt, director of COTRI, is one of the most gray areas of the Chinese tourism industry. About 10% Of these travel agents are licensed to operate outbound tourists on their own behalf, allowing them to sell different types of travel and the rest use a license or license from another company.

Online travel agencies in China

Online travel agencies in China face obstacles in addition to the offline travel agents do not worry. More than half of Chinese citizens (668 million people) do not use the Internet. The Communist Party of China also exercises a lot of control over the web, which brings most consumers to believe can trust a brick and mortar online travel agent online. And when traveling internationally for the first time - which describes much of the world's largest foreign market - Chinese consumers often prefer to speak with a travel agent in person, the report said. "In the Chinese travel media, the exposure and discussion of online travel agencies can be compared to those of Hollywood stars. Almost every day newsletters and reports from the News on the volatile relationships of Chinese online travel agencies (price wars and partnerships), weight gains and losses (stock sales and acquisitions) and highlights on red carpets (obtaining investment)

dimanche 6 août 2017

The Future of the Education in China

In 1903, the first text on the establishment of an education system at the national level was published in China. The Zòudìng xuétáng zhāngchéng (Imperial regulation on schooling) establishes a schooling divided into primary (nine years), secondary (five years), higher and university (six to seven years) education. Because of the importance he attaches to classical books, Mandarinism was abolished in 1905.

The future of China  !

In the early 1950s, the System of National Examination of Access to Higher Education (SENES) was created by the Government of the People's Republic of China, under the name of Gaokao. The new China needs cadres. Students who graduate from high-school secondary schools, workers and peasants, are recruited as students in order to appoint them in the industry or in the administration, if they obtain the minimum marks required. Until today, apart from an interruption during the Cultural Revolution (1966-1976), meritocracy still plays a decisive role in China. A disaster occurred with the Cultural Revolution. Mao Zedong said:

School in China 

School classes are too heavy, they hurt young people in daily tension. Courses can be reduced by half. It is not appropriate for students to read everyday, they could participate in productive work and social activities. The current methods of examinations, with strange questions, surprise, that confuse, are like approaches in front of the enemy.

tradition VS modernity 

Black tea eggs are traditionally sold in the street and on the markets. The words "miss (...) All the examinations had been abolished, the universities were closed. In the early 1970s, some universities were reopened, but they recruited only "student-peasant-soldier" students on the basis of a very basic examination. For example, a candidate who had been unable to complete the physical chemistry copy and had expressed his wish to enter the university was finally admitted and became a political star of the day. He was called "the hero with empty copy". A film told the story of university admission through "calloused hands" - a sign of physical and painful work - not a written exam. The university entrance examination is then abolished, despised merit and the status of intellectuals dramatically lowered: "The man who manufactures the missiles earns no more than the one who sells eggs to black tea." 2 Families, the importance given to education collapses. Parents no longer care about learning their children, students live day to day in school.

The Gaokao was re-established in 1977, but the social situation changed dramatically. First, the state has begun to implement the one-child policy. An expression perfectly reflects the reality of families: "wanting her child to become a dragon", that is, a genius. Secondly, the "key schools" (zhongdian xuexiao) or elite schools have been created and are highly sought after. The gap between good schools and ordinary schools has widened. Parents seek by all means to have their children admitted to a key school. Finally, the industrialization and commercialization of education have developed silently. In Beijing, the costs of "choosing the school" can reach 60,000 yuan, or 5,000 euros.

Current reforms

In today's Chinese society, the future of young people depends on their studies and university degrees. To get to a renowned university, you have to get a good result in Gaokao and to do this, you have to study in a good high school, a good college, a good primary school, even a good kindergarten. Competition begins somewhat from birth. This situation is called "teaching for examination" (ying shi jiao yu). 17Since the late 1980s, the term su zhi jiao yu has emerged in the field of education. This Chinese expression means "qualifying education" and its translation into English is "essential-qualities-oriented education". According to the Decision on Further Education Reform and the Promotion of Qualified Education of the State Council (1999), the meaning of "qualifying education" is very broad:

Qualified Education in China

Applying Qualified Education means fulfilling the Party's educational principles in its entirety, aiming at raising the level of the Nation's qualification, emphasizing the creativity and practical skills of students, To form the builders and successors of socialism with ideals, moral principles, culture and self-discipline, enjoying full moral, intellectual, physical, and aesthetic fulfillment.

After the completion of the primary school entrance examination and the college in 1990, the admission of pupils no longer depends solely on their residence. Schools often ask for certificates of various competitions: dissertation, sports, piano, dance, calligraphy, English, etc. The winners of the Olympics are favored. According to one survey, 104 elementary school students attended 338 out-of-school courses, with 3.25 classes per student and 6.5 hours per week. A student from Nanjing had 44 certificates3! At the Maotanchang High School in Anhui Province, known as "the largest examination machine in Asia", there was practically military and centralized management: the twenty thousand pupils had no autonomy, underwent training and exercises School year round, without holidays and, with only two hours of rest per week to change clothes.

The implementation of curriculum reform aimed at achieving a reduction in the school load, but it did not achieve the expected results.

In general, teachers must play an important role in educational reforms. But educational reforms in China have often been launched from top to bottom, and teachers have had little involvement in policy-making. According to a survey carried out by the 21st Century Institute for Educational Research, 74% of teachers responded "strongly" and "strongly agreed" to the question on curriculum reform. However, those who said they were "very satisfied" with the effectiveness of the reform accounted for only 3.3%, for a total of only 21.3% of those who said they were "satisfied" or "very satisfied". On the other hand, those who answered "fair" and "unsatisfactory" were 49.3% and 21%, respectively. With regard to reducing student burden, 47% of teachers felt that the school load had increased with the new curriculum and only 8.5% of teachers thought that it had a tendency to lighten.

"Working ardently to qualifying education, prepare effectively to pass the exam", this sentence can summarize the current situation of education in China. It is the cultural heritage of Mandarinism that plays an essential role.

This tradition is confronted with the challenges of international competition, qualifications being the core of future competition. The PISA survey provided guidance on academic skills. China can not ignore these indicators, but only Shanghai has had the courage to participate in the survey. Indeed, the Shanghai municipality is the most urbanized, its most developed economy, its most advanced culture in China. In Shanghai, at the top of the results of the PISA 2012 survey, "hard work" methods play an important role. The survey leader for Shanghai reported that the average course time is 28.2 hours per week, ranked 9th among the 65 participating countries or regions. In addition, the average time spent doing homework is 13.8 hours a week, putting Shanghai ahead, with roughly double the OECD average (7.9 hours per week ). It seems that the reduction of the school load is not easy: if the Gaokao remains, the teaching for the examination should not disappear.

Educational inequalities

Pierre Bourdieu explained the educational inequalities well by cultural capital. The children of the upper classes inherit from their families cultural resources, such as language and general culture, which the popular layers do not possess. The knowledge transmitted by the school resembles that which circulates in the upper classes, the children of the popular classes can never attain the same rank as the children of the upper classes.

If this interpretation is consistent with the situation in Europe, it is not appropriate for China. Chinese culture is more open. Despite the imbalance of cultural resources, children in poor families have a chance to achieve good academic results if they have intellectual capacity and attendance.

Yearbook of Education in China (1949-1981), Beijing: Encyclopedia of China, 1984, p. 338. The proportion of peasant workers among the newly promoted in Chinese higher education institutions was 27.39 per cent in 1953 and 55.28 per cent in 1958. The peak was reached in 1965 with 71.2 per cent in 1965.4 Of course, these figures are the result of the priority policy given to peasant workers. Although this policy is no longer practiced today (statistics on students of working-peasant origin no longer exist), children of popular origin still have an opportunity to enter the university.

source :

vendredi 16 juin 2017

Startup News

Amazon buying Whole Foods for $13.7B

Amazon surprised markets this morning by announcing plans to acquire Whole Foods Market, the grocery chain known for organic products and high prices. Under terms of the agreement, Amazon will pay $42 per share, a 27 percent premium over Thursday’s closing price, in an all-cash deal valued at approximately $13.7 billion, including Whole Foods debt.

Mobike secures $600M

Bike-sharing service Mobike has secured $600 million in fresh funding to expand its global footprint. The latest investment brings total funding to more than $900 million for the Shanghai-based company, which currently operates in about 100 Chinese cities as well as Singapore and Manchester.

Slack said to be raising $500M

Investors with a spare $500 million have decided it makes sense to give it to Slack. The group work messaging platform is reportedly in talks to raise a half-billion-dollar round at a $5 billion post-money valuation, according to media reports. Previously, it was reported that Slack is also fielding acquisition offers from Amazon and others.

Human-named bots on the rise

Siri and Alexa, you’ve got company. A growing number of popular human names are also doubling as names for AI-enabled bot startups. More than 20 such companies have recently raised funding, as the chatbot and digital assistant space heats up

$600M Series E
Mobike is an on-demand bike rental service. The Shanghai-based company operates more than 5M bikes with 100M registered users in 100 cities.
Shanghai CHN · Hardware · Mobile Apps · Travel · Transportation
Yiping Xia
Tencent Holdings (Lead), BOCOM International, ICBC International,

The medical devices Market in China

Nearly 100% of the citizens have some form of health insurance

The public hospitals are the traditional diagnosis and treatment centres for the average citizens and the government claims that nearly 100% of the citizens have some form of health insurance. Therefore they have to bear the expensive charges in hospitals themselves or to resort bribery to secure best treatments. The previous year marked with the violent attack on doctors and nurses by the patients.

Large pressures on large cities

The large demographic area of the country, pressurize the burden on public hospitals in the cities like Ghangzhou, Shanghai and Beijing. To ease the burden on public health care centres the Chinese government has taken initiatives to encourage investments in private healthcare facilities by raising funds and healthcare insurance to cover essential private facilities. Qualified private institutions will also be able to list shares and sell bonds to raise funds. This solves the problem of overcrowding in public hospitals as well as maintaining the peaceful relationship of doctor-patient relationship reported by Bloomberg Business. Some Private clinic in Eyes Surgery are penetring the Chinese market and open eyes center, it is a booming market specially for the wealthy Chinese .Euroeyes for example is a german eyes Center and operate legally in China. 

Increasing Hospitals Exploding the Opportunity for Medical Device Companies
source : http://cosmeticschinaagency.com/increasing-hospitals-exploding-opportunity-medical-device-companies/

mercredi 14 juin 2017

Baidu restores Terracotta Army with AR

Baidu innovation !

But now, Baidu has teamed up with Emperor Qinshihuang’s Mausoleum 
Internet site Museum to revive the visuals of these historical relics with augmented truth (AR) engineering. On Might 18, Baidu launched its AR rendition on the Terracotta Army, Baidu’s AR offerings encompass the Terracotta Pit No.two, kneeling archers, and bronze chariots and horses.
Just after tapping to the digital camera button over the suitable aspect of the look for bar on their Baidu applicationbuyers can discover the AR aspect. Scan a result inpicture (similar to the a few photographs beneathwith the AR aspect, and tap about the ‘click to start’ icon on their mobile phone monitor, and end users can see vivid and colorful digital imaging of terracotta figures overlaid on their own mobile phone.
Alsoearning the picture from the terracotta military the 1st with the world’s 8wonders to be put on the web at twenty billion pixels.Previously this calendar year, Baidu pretty much , adhering to its start of aundertaking directed at in 2015.

lundi 12 juin 2017

Real estate market in China ; lead generation & digital strategy

The online real estate market in China is growing day by day




. The Chinese are getting wealthier, so they inevitably look for better comfort and a better environment. No more pollution, no more confined areas, they now see things big. They select carefully their homes in order to be fully satisfied. Thus, for all real estate professionals, this is a huge opportunity. But then how to generate leads in the real estate field? Decryption with some essential points

How to market a luxury watch brand in China ?

Market your luxury watch brand in China

Before going on a more detailed analysis of how you can market your brand watches in China. Let me give you a comprehensive analysis of the market watches and the Chinese consumer habits.The first point is that the high quality watches in China are considered as a “luxury product” for Chinese customers and especially the watches manufactured in Switzerland seem to be of high quality product for the Chinese. In China, there is a real appetite for Swiss watches, as there is a world around authenticity and a story about Swiss watches. In recent years, there has been a slowdown in sales of luxury watches because of the anti-corruption regulations conducted by the Chinese government. 

WeChat : how to use this platform to attract and retain customers

Chinese consumers were too much harassed by advertising offers and ads, you need to stand out from your competitors. WeChat is not an easy social media where you can promote your brand. You can count on WeChat to spread your content, there are two main steps:– Broadcasting attractive content for your audience, and be careful to no share too much commercial content that will give the impression to your audience you are pushing to buy. You need to communicate around the world of the brand. For example offer content with the history of the watch and how they are manufactured, 
How to market a luxury watch brand in China ?

source : http://fashionchinaagency.com/6233-2/

dimanche 4 juin 2017

Alexanders taps into Chinese digital market

Alexanders taps into Chinese electronic industry

Rachel Alexander, proprietor of Christchurch-based Alexanders Digital Internet marketing, helps Kiwi organizations split throughout the wonderful firewall of China.
Unlike the western world's usage of Google and social media marketing, China has its own web companies.
Tencent is the dominant participant listed to the Hong Kong Inventory Trade, the fifth biggest world wide web company while in the globe, and operator of WeChat which has similarities with Fb.
Alexander's corporation was the main New Zealand company to become accredited to promote on Tencent's solutions which includes the potent advertising and marketing tool, WeChat.
But signing up for WeChat is often a difficult process practically akin to creating a web website page and it's one of several companies Alexander can offer you clientele who want to provide retail solutions. (source)

Wechat & Tencent! 

Accreditation to promote on Tencent platforms took several months because of the comprehensive and laborious vetting procedure to stop fraud.
Alexander inquiries the worth of recent Zealand corporations setting up their particular regional sites in Chinese languages for the reason that whenever they would like to reach the largest viewers they should be on Chinese networks.
Chinese do want to offer with formal New Zealand web pages but they are slow to download in China, she mentioned.
These services can also be ever more essential for achieving Chinese tourists within New Zealand simply because most you should not use credit cards in preference to Alipay and WeChat Pay back, an electronic payment process that may be utilised by downloading an application into a cellphone.
With forty per cent of Chinese people now described and totally free impartial travellers and figures predicted to rise from about 400,000 to almost 1 million a yr, Alipay is really a no brainer for local corporations.
Alexander gives clientele a Chinese digital tactic, creating social media marketing accounts, getting ready posts and checking responses, creating commercials and translation, sites, and advertising photoshoots.
Alexanders has also created inroads into internet marketing in Korea which also has its individual world wide web providers.
Community corporations commission Alexanders to style their websites to generate small business instead than just currently being "pretty brochures".

Web agency in China ! 

The cost of organising a company web site will vary from about $7000 to $50,000 dependent within the size and mother nature from the business.
Alexanders is usually a Google lover, and presents extra traditional companies these kinds of as gain reviews, bettering rating profiles over the search motor, and displays for your massive variety of companies which can be detailed on the Alexanders web site.

speak Mandarin ! 

Mandarin-speaking Alexander worked as being a consultant with KPMG ahead of starting her individual internetmarketing company, rebranding it extra recently to go well with the electronic environment.source
She employs 8 workers straight, which include Mandarin speakers, and outsources some programming to some organization in South East Asia.
Based in a private home in Fendalton for the duration of the performing week, Alexander spends the weekends at her husband John's beef and sheep farm in the vicinity of Amberley where by they love polo and out of doors pursuits, while she has set her cling gliding times guiding her.
Corporation enlargement means Alexander is transferring to commercial premises in Blenheim Rd in which you will discover rising vacancies from enterprises relocating again to your central city.
"Town is cool but I did a study of customers which showed they were extra anxious about straightforward entry and parking."
The price was also compelling with rents in peripheral spots nearer to $200 per sq. metre compared $300/ sqm closer into the central town and much more than $450/ sqm in new properties