Affichage des articles dont le libellé est market research China. Afficher tous les articles
Affichage des articles dont le libellé est market research China. Afficher tous les articles

jeudi 17 septembre 2020

China's bottled water market is led by Nongfu Spring

 


What is Nongfu Spring?

Nongfu Spring (农夫山泉) is a Chinese bottled water and beverage company headquartered in Zhejiang province. It is owned and chaired by founder Zhong Shanshan.

Founded in 1996, Nongfu had the biggest market share in China’s packaged drinking water market from 2012 to 2019, according to its prospectus, citing research by consulting firm Frost & Sullivan. It also makes tea and juice beverages.

The company recorded revenue of 24 billion yuan (US$3.4 billion) in 2019, up from 20.47 billion yuan a year earlier. Nongfu Spring recorded profit of 4.95 billion yuan in 2019, a 20.6% increase on its 3.61 billion yuan profit the previous year.

Recently, Nongfu Spring made an initial public offering on the Hong Kong Stock Exchange. The company raised approximately US $ 1 billion by valuing its IPO at HKD 21.50 / share, at the top of its IPO range.


Nongfu Spring is China's leading bottled water brand

There are no fixed best-bottled water brands in China as they change from year to year based on consumer preferences. In China, mineral water represents 91% of the bottled water market, while sparkling water has a share of 7% and flavored waters 2%.

Although there are no fixed brands, the local Nongfu Spring appears to continue to lead China’s bottled water through product innovation and channel optimization.

Nongfu currently has access to China’s top 10 fresh water spots and supplies 29% of the market.




China’s bottled water market is growing rapidly

According to The Economist, China has seen average annual consumption of bottled water increase from 41 liters in 2014 to 59 liters in 2019. Revenue in the Bottled Water segment amounts to US$53,337m in 2020. Market insiders indicate that bottled drinking water businesses will continue to grow in China in the future.

The growing awareness of health problems and the prevention of waterborne diseases among Chinese consumers has led to the continued growth of the sale of bottled drinking water in China. As Chinese consumers are more sensitive to food and beverages, bottled water is now a common daily drink for seniors and young people in China.

More and more Chinese consumers are adopting a more active and healthier lifestyle. Nowadays, most Chinese consumers consider bottled water the best health drink among other alternatives.


Nongfu Spring has a stock market debut


Chinese bottled water giant Nongfu Spring Co. is looking to raise up to HK $ 8.35 billion ($ 1.1 billion) in what may be the world's second largest initial public offering by a food and beverage company this year.

The Hangzhou-based firm is offering 388.2 million shares of HK $ 19.5 to HK $ 21.5 each in its Hong Kong stock sale, according to a prospectus on the Hong Kong Stock Exchange website.

The offering has attracted five key investors who will purchase a total of $ 320 million for the offering, based on the high end of the range.

At $ 1.1 billion, the first sale of shares in Nongfu Spring is set to become the second largest F&B IPO in the world following the $ 2.8 billion offering from coffee giant JDE Peet's BV in Amsterdam to May, according to data compiled by Bloomberg.

On September, Nongfu Springs went public in Hong Kong and, after a strong IPO, its founder was momentarily China’s richest person.  Zhong Shanshan owns more than 80% of Nongfu Springs and was worth $52B (No. 2 in China, No. 21 in the world).

 

To know how can brands in the bottled water industry increase sales in China:

https://www.marketingtochina.com/the-bottled-water-market-in-china-is-super-profitable/


mardi 6 février 2018

Education Trends in China

Chinese Education market  Trends 


Trend 1:Investment in Education in China

the inflow of capital promotes the development of the educational industry In 2015, an influx of social capital investment in the education industry, through investment and mergers and acquisitions, as well as the direct and indirect impact of three forms of listings, injected new vitality into the development of the industry.

Trend 2:Online Education 

individuation and differentiation are the keys to online education As online education in China continues to grow, the profitability and profitability model has shown differentiation in several market segments. The development of the industry still has great potential and the opportunities to obtain benefits lie in the use of the Internet to provide personalized services to customers.

Trend 3:O2O

O2O needs to "go back to reason" after the inflow of capital Although O2O education experienced a frenzy of capital inflow in 2015, it is generally in its early stages and needs an in-depth exploration in terms of services and profitability models. The approaches must include specialization, scenarios and ecological advances.

Trend 4:Governement Reform 

political reforms will boost the industrialization and diversification of education Policies and regulations in private education, preschool education, K12 education, higher education and vocational education should provide new opportunities for development.

Trend 5:Foreign Education Companies are coming

multiple models help the penetration of foreign investment in China's educational market The increasingly open policies, economic development and international cultural communication have gradually increased the flow of foreign capital to the Chinese educational industry, which has six main models: self-built schools, Chinese-foreign collaborative schools, investments in franchise chains, mergers and acquisitions, online education and educational resources.

Trend 6: Need to Explore Globalization 

China's education industry needs to explore "globalization" in the future Currently, the balance of educational resources imported and exported is uneven, and the industry is still in its infancy, limited by the weak educational resources of national institutions. Companies in different segments of the industry should look for deployment strategies to "globalize".

source :
deloitte
SGRH
School in Shanghai


jeudi 23 novembre 2017

China' Education Market

China education



China education is the largest education system in the world. On June 2017, there were 9.4 million students taking the National Higher Education Entrance Examination (Gao Kao) in China. Investment in education accounts for about 4% of total GDP in China. In 1986, the Chinese government passed a compulsory education law, making nine years of education mandatory for all Chinese children. Today, the Ministry of Education estimates that above 99 percent of the school-age children have received universal nine-year basic education. On March 2017, Ministry of Education of the People's Republic of China announced a total of 442,773 international students were studying in China in 2016. International students have enrolled in over 829 higher education institutions in China.

 China is improving the quality of education

 

China has a long history of providing education to international students studying in high schools and universities in China. Over the past few years, the number of international students who study abroad in China has significantly increased every year. The higher education sector has growth as well. China has increased the proportion of its college-age population in higher education to over 20 percent now from 1.4 percent in 1978. At the same time, China is improving the quality of education through a major effort at school curriculum reform. In addition to these figures according to ICEF Monitor, almost half of a Chinese 20 year old’s per capita consumption is spent on education, to put this into perspective for an American this is less than a quarter. These expenditures are significant and set to continue to rise with the burgeoning Chinese middle class, particularly on the east coast of the country.

More Private school, opening in 2018



The growing market is for local Chinese families who want the best high quality overseas experience for their children, but in Shanghai. So, I think the development in the coming years will much more be [in the form of] bilingual schools,” says Gerard MacMahon, the Master of Wellington College, an international school that was formed from a partnership between the renowned private school Wellington College in England and Shanghai Lujiazui Group, which owns the property the school is situated on. Wellington College and Shanghai Lujiazui Group also have a private school, opening in 2018, that offers a bilingual education specifically designed for Chinese families. These bilingual private schools (Category II) will continue to grow in Shanghai to meet the rising demand for high quality Western education by local affluent families.

Read also:

dimanche 4 juin 2017

Alexanders taps into Chinese digital market

Alexanders taps into Chinese electronic industry

Rachel Alexander, proprietor of Christchurch-based Alexanders Digital Internet marketing, helps Kiwi organizations split throughout the wonderful firewall of China.
Unlike the western world's usage of Google and social media marketing, China has its own web companies.
Tencent is the dominant participant listed to the Hong Kong Inventory Trade, the fifth biggest world wide web company while in the globe, and operator of WeChat which has similarities with Fb.
Alexander's corporation was the main New Zealand company to become accredited to promote on Tencent's solutions which includes the potent advertising and marketing tool, WeChat.
But signing up for WeChat is often a difficult process practically akin to creating a web website page and it's one of several companies Alexander can offer you clientele who want to provide retail solutions. (source)


Wechat & Tencent! 


Accreditation to promote on Tencent platforms took several months because of the comprehensive and laborious vetting procedure to stop fraud.
Alexander inquiries the worth of recent Zealand corporations setting up their particular regional sites in Chinese languages for the reason that whenever they would like to reach the largest viewers they should be on Chinese networks.
Chinese do want to offer with formal New Zealand web pages but they are slow to download in China, she mentioned.
These services can also be ever more essential for achieving Chinese tourists within New Zealand simply because most you should not use credit cards in preference to Alipay and WeChat Pay back, an electronic payment process that may be utilised by downloading an application into a cellphone.
With forty per cent of Chinese people now described and totally free impartial travellers and figures predicted to rise from about 400,000 to almost 1 million a yr, Alipay is really a no brainer for local corporations.
Alexander gives clientele a Chinese digital tactic, creating social media marketing accounts, getting ready posts and checking responses, creating commercials and translation, sites, and advertising photoshoots.
Alexanders has also created inroads into internet marketing in Korea which also has its individual world wide web providers.
Community corporations commission Alexanders to style their websites to generate small business instead than just currently being "pretty brochures".

Web agency in China ! 


The cost of organising a company web site will vary from about $7000 to $50,000 dependent within the size and mother nature from the business.
Alexanders is usually a Google lover, and presents extra traditional companies these kinds of as gain reviews, bettering rating profiles over the search motor, and displays for your massive variety of companies which can be detailed on the Alexanders web site.

speak Mandarin ! 

Mandarin-speaking Alexander worked as being a consultant with KPMG ahead of starting her individual internetmarketing company, rebranding it extra recently to go well with the electronic environment.source
She employs 8 workers straight, which include Mandarin speakers, and outsources some programming to some organization in South East Asia.
Based in a private home in Fendalton for the duration of the performing week, Alexander spends the weekends at her husband John's beef and sheep farm in the vicinity of Amberley where by they love polo and out of doors pursuits, while she has set her cling gliding times guiding her.
Corporation enlargement means Alexander is transferring to commercial premises in Blenheim Rd in which you will discover rising vacancies from enterprises relocating again to your central city.
"Town is cool but I did a study of customers which showed they were extra anxious about straightforward entry and parking."
The price was also compelling with rents in peripheral spots nearer to $200 per sq. metre compared $300/ sqm closer into the central town and much more than $450/ sqm in new properties

vendredi 24 février 2017

Tips to Develop the top 100 cities in China



Brands are familiar with the Asian power markets of Hong Kong, Tokyo, Seoul, Shanghai and Beijing. However, as profit margins shrink in these key markets, retailers are turning to the less well-known Tier II Chinese markets to take advantage of double-digit growth.



The Tier I cities of China such as Beijing, Shanghai, Guangzhou and Shenzhen have developed economies and have become familiar names in the West, especially after the 2008 Olympic Games and the 2010 World Expo. Small, on the other hand, are much less understood by the Western world. It is these rapidly developing metropolis that will drive China's growth in the coming decades. Here are 5 keys to succeeding in these flourishing retail markets.

1. China's Distribution market Situation 


China's retail sector has contributed significantly to overall GDP growth, especially in recent years. In some markets, such as Chengdu, the growth of retail trade has even seen rates higher than that of general GDP. The city is showing a new class of consumer who wants the latest in fashion and household goods.

China's retail market is the second largest in the world, with only the United States selling more dollars. According to China Daily, retailers have scored US $ 3.87 trillion with China retail sales shooting up 13.1% from 2012. Level II cities make up larger shares of that amount as growth In Tier I cities decelerate to the lower half.

International retailers are finding attractive markets outside of Tier I cities. With available revenues increasing at much faster rates in Tier II cities, Chinese consumers in these markets eagerly snatch western brands and luxury goods.


Digital in China ! 

When surveying customers at their largest outlets in Shanghai and Hong Kong, national and multinational retailers are discovering that a growing share of sales comes from wealthy visitors from smaller cities. Retailers now see the need to establish a presence on line via Digital Marketing in smaller cities to serve the nouveau riche distributed throughout China.
See more information about Digital in China



2. Understanding the local market 


A retail brand will be directly associated with its location and selection of projects within a Chinese market. As in any part of the world, a carefully selected location will be needed to maximize potential and success in a new city.

Tier II China may present unique challenges when it comes to the selection of sight. The main locations can be very difficult to identify without the help of a local presence or consulting firm. Brands should be careful in selecting real estate partners who not only have the knowledge of the market but also the interests of retailers in mind. Steps to ensure the agent is on your side include confirming which developers work and which side pays the agency fee. International developers including Daxueconsulting  as well as local developers like China Resources Land have considerable experience working with foreign brands on their projects throughout China.

Check at this Report about food in China

They will provide professional management and service and reduce the risk of a smaller owner leaving the business. Smaller homeowners are also known for selling busy stores, often forcing the current tenant. Trademarks should be ready to sign contracts in Chinese and understand contractual obligations and evictions are handled differently from market to market.

3. Think, learn, and react locally


The perception of the brand in China is paramount for retail success. Chinese consumers put a lot of weight on how the use of a particular brand will be perceived in their social circles before making a purchase; Price is of secondary importance.



This is good news for luxury brands; Occasionally, Chinese shoppers will see their shop windows and buy entire cabinets without looking at the price. But what about the small international brands that want to jump to the Chinese market?

  1. Use Baidu Instead of Google 
  2. Use Wechat Facebook
  3. and Use Weibo instead of Twitter


Smaller retailers need to be realistic about their brand's market knowledge. They may have to invest in large advertising, marketing and social media campaigns before Chinese consumers begin to understand and accept them. Patience, creativity and commitment are fundamental to this whole process.

samedi 16 juillet 2016

Understand the Mothers' market in China

Really interesting video realized by   



Zhang Shasha stares out the window at a rare, blue, Beijing sky. "Next week I can go out," she says. "I miss outside!"But for now, she has to remain indoors, wrapped in a thick sweater and woolen hat, even though it is a warm spring day. Considered crucial for new mothers and their babies, they are expected to remain indoors for at least one month after giving birth, following a strict and elaborate set of rules like not washing their hair and eating pigs feet soup.

More information :

  1. http://china-market-research.blogspot.com/
  2. http://china-market-research.blogspot.de/2016/06/chinese-consumer-market-is-developing.html
  3. http://china-market-research.blogspot.com/2016/06/5-articles-you-have-to-read-about.html
  4. http://china-market-research.blogspot.com/2016/05/agency-best-practices-on-chinese-social.html
  5. http://china-market-research.blogspot.com/2016/05/tourism-market-in-indonesia-is-booming.html

vendredi 24 juin 2016

The Travel Market in Indonesia influenced by Chinese Outbound tourism



It is important that the tourism industry in Indonesia has increased its contribution to gross domestic product (GDP), as it will result in more foreign exchange gains (since each foreign visitor spends between $ 1,100 and $ 1,200 per average visit, ) while providing employment opportunities to the Indonesian population (based on the latest data from Statistics Indonesia, the country's unemployment rate was 5.81 percent in February 2015).
http://china-market-research.blogspot.com/2016/05/tourism-market-in-indonesia-is-booming.html

Indonesia hopes that a significant number of tourist arrivals from China in the coming months until the end of December. Their participation in last week's China International Travel Mart (CITM) 2015 in Kunming, could make them happen such expectations, according to Tourism Minister Arief Yahya Indonesia. He attended the three-day event that opened on 13 November 2015. The CITM is one of the largest trade and consumer travel fairs in Asia. Chinese Tourism Market : +150% since 2014 !

officially the Republic of Indonesia (Indonesian: Republik Indonesia [rɛpublik ɪndonesia]), is a country in Southeast Asia. Situated between the Indian and Pacific Ocean, it is the largest island country, with more than thirteen thousand islands.[8][9] It has an estimated population of over 258 million people and is the world's fourth most populous country as well as the most populous Muslim majority country. The world's most populous island of Java contains more than half of the country's population.
Indonesia's republican form of government includes an elected legislature and president. Indonesia has 34 provinces, of which five have Special Administrative status. Its capital city is Jakarta. The country shares land borders with Papua New GuineaEast Timor, and Malaysia. Other neighbouring countries include Singapore, thePhilippinesAustraliaPalau, and the Indian territory of the Andaman and Nicobar Islands. Indonesia is a founding member of ASEAN and a member of the G-20 major economies. The Indonesian economy is the world's 16th largest by nominal GDP and the 8th largest by GDP at PPP

9% of the employment linked to Tourism 


It is estimated that about nine percent of the total national workforce in Indonesia is employed in the tourism sector. Currently, the Indonesia tourism sector represents about four percent of the total economy. In 2019, the Indonesian government wants to have doubled this figure to 8 percent of GDP (perhaps too ambitious) ambitious target which implies that, in the next four years the number of visitors to turn 20 million. To achieve this objective, the government will focus on improving Indonesia's infrastructure (including ICT infrastructure), accessibility, health and hygiene, as well as improvement of online campaigns (marketing) abroad. The government also revised its policy on visa-free access in 2015 (for details, see below) to attract more foreign tourists.



The table above shows that the number of foreign tourist arrivals in Indonesia has been growing between 2007 and 2015. This performance is supported by a reduction in terrorist incidents in Indonesia. Although small, there is a radical Muslim community who not only believes that Islam should be the only guide in life (and society), but also ready to resort to extreme measures (violence) to reform and root out conditions . A series of attacks against Western terrorists (2002/2005 Bali bombings and shelling in 2009 Ritz-Carlton / Marriott in Jakarta) has obtained the arrival of foreign tourists as a large group of western Indonesia ignored stagnate as a holiday destination in the months after such a violent incident (less than a year the number of tourists recover). 2009 bombing Ritz-Carlton / Marriott explain why the growth of tourist arrivals in 2009 was limited (see table above). After 2009, there were no terrorist attacks targeting Westerners. This success is due to the special anti-terrorist platoon of the country's efforts (Densus 88), which is funded by the US government and is led by the CIA, FBI and the US Secret Service. After 2009, when radical groups started operating in smaller networks (which are more difficult to identify) attacks targeted symbols of the State of Indonesia (like the police) and not symbols of the Western world. This is probably a reaction to the numerous arrests of Densus 88 in recent years.


source;
http://thammyvien.info/if-you-are-going-to-go-to-indonesia-you-need-to-know-these-10-indonesia-related-things/
Facebook.om 


The Travel Market in Indonesia influenced by Chinese Outbound tourism


 What blocks the development of the tourism industry in Indonesia? In the Competitiveness Report Travel and Tourism World Economic Forum, which "measures the number of factors and policies for sustainable development of travel and tourism, which contributes to the development and competitiveness of a country," Indonesia rose from 70th in 2013 to 50 in 2015, an impressive improvement. This jump was caused by the rapid increase in arrivals of foreign visitors, the national tourism industry priority and investment in Indonesia's infrastructure (eg mobile phone network covers now most of the country, while the air transport infrastructure has been expanded). The report indicates that the competitive advantages of Indonesia are price competitiveness, rich natural resources (biodiversity), and the presence of several heritage sites.

However, the report also said that Indonesia does not place enough emphasis on environmental sustainability (from deforestation and endangered species, while only a fraction of the water used is treated). The report also mentions security issues, particularly the cost of terrorism cases. Another concern is that Indonesia is behind Singapore (11), Malaysia (25) and Thailand (35 °) in the ranking Report Travel and Tourism Competitiveness 2015.

https://www.linkedin.com/


The lack of adequate infrastructure in Indonesia is a persistent problem, not only for its costs sharply higher logistics which makes it less attractive investment climate, but also because it limits the travel of sweetness for tourists. Infrastructure Bali is great and acceptable in Jakarta (except for traffic congestion grave), but outside of Bali and Jakarta most countries the infrastructure is inadequate, especially in the eastern part of Indonesia, where there is a shortage airports, ports, roads and hotels. The lack of inter and intra-island connectivity means that a number of regions in Indonesia that contain a huge tourist potential is not easy.
quora 

In addition to infrastructure, education is also an obstacle. While on the island of Bali, as well as in luxury hotels in Jakarta indigenous people working in the tourism sector, they are quite fluent in English (and sometimes other languages ​​that are not in Indonesia ), in the most remote areas native Indonesia have difficulty communicating with tourists. Therefore, focus on the study of English help to overcome this situation. The language barrier has been a part of Singapore to choose Malaysia as their holiday destination rather than Indonesia. Most foreign visitors entering Indonesia are Singapore, followed by Malaysia and Australia.

http://www.mappedtravel.net/uncategorized/marketing-tips-for-tour-operator.html

dimanche 12 juin 2016

Chinese consumer Market is developing fast

Consumer Market in China is developing rapidly that is why companies all around the globe are interested in marketing their products to the Chinese consumer.



But it is not as easy to market the people of china because they are very selective about what they are buying & don’t take time for decision-making about shopping, if they don’t like the product, they will just let it go. Even they are not too much loyal to their brands .so in order to attract Chinese consumer & make them loyal companies have to market these people with very attractive interesting stuff. According to enhanced development, they must be marketed digitally in a very effective manner. 1: First & foremost Digital marketing trend in china is through videos. It is very effective & attractive way of marketing because video actually grabs the attention of people, through colorful pictures, attractive sounds & music; moreover story regarding some product relevant to real life story makes it a real attraction for consumers.

https://knowdev.cse.illinois.edu/blog/2016/06/10-digital-marketing-trends-in-china.html

samedi 16 avril 2016

Marketers have to use cultural aspect in China


Marketers have to adapt to Chinese culture to success in China !


 


At least three leaders of Chinese social networks, namely, Weibo, WeChat and QQ. WeChat it is the most popular and originally created to serve activities date. Weibo, owned by Sina Corporation focuses on providing information. QQ also focuses on providing content

source http://www.hr.com/en/app/blog/2016/04/10-strategies-for-success-in-chinas-social-network_imzu0zlw.html

Here are 7 strategies to achieve success through the social network in China:

1. Marketing Content
Relevant content is paramount and consumers are getting tired of being attacked by commercial advertising. Content will determine the number of clicks and the number of visitors you can get. You may need to show some photos and video in any of its contents.
2. 020 in China
QR Code is the link between the offline and online one. QR code is useful for making the payment procedure, including promotion procedure.
3. connecting to your target
Connecting line has revolutionized everything and makes everything simpler. You can make instant payments via Internet and get the goods at a conventional store.
4. community management
If you have low popularity, certified Baidu account to build trust is needed.
5. Online Communication => offline sales You must create an attractive community directed to a particular topic, and this will create a mutual interaction and strengthen their brand.
6. viral Marketing
The Chinese are very fond of buzz, as usually contains information

soucres
http://china-market-research.blogspot.com/2016/04/social-media-marketing-best-practice-to.html
http://china-market-research.blogspot.com/2016/04/china-outrage-over-viral-video.html
http://china-market-research.blogspot.com/2016/04/hairy-nose-wtf-advertising-campaign.html
http://china-market-research.blogspot.com/2014/04/social-marketing-shift-three.html

jeudi 5 mars 2015

Indian SEO bullshit agencies never give up, but become more clever

please check this kind of emails... 


I know that as the owner of http://china-market-research.blogspot.com/ , this is not the first, nor will it be the last, email you get from a marketer. Quite frankly, your site implies that you have a decent budget, which makes you a prospect for emails from marketers, especially those pushing SEO services.

You have probably hear every type of promise and exclusive deal from the people emailing you. I will not be trying to top any of them.

Unlike them, I am not promising the impossible, such as guaranteed first page national rankings on Google.

What, then, can I do for you?

The answer depends on the type of person you happen to be. If you are not curious about what is happening with modern marketing, my service is not for you.

If, on the other hand, you are the kind of person who would like to surpass the marketing efforts of your biggest competitors, then speaking with me could be the smartest small investment you could make for the years ahead.

You will get only the most effective modern marketing tactics. No spammy SEO. No ineffective advertising.

Here are three such questions that none of other marketers contacting you can answer:

What is UXO and why is it replacing SEO?

Why are whitehat tactics now beating blackhat tactics?

What is the cheapest source of traffic?


You will already be ahead of all your competitors if you can answer three questions. But when you add to that my copywriting skills and methods to automate your online marketing, you will be unstoppable.

I can also teach you how to make viral content, how to improve response from your emails to prospects and clients, and how to set up a sales funnel.

Alternatively, I can do all this for you, from creating webinars that drive sales to optimizing your website so as to keep people coming back.

Reply to this email and I will send my guide on SEO copywriting, which usually sells for $40.

I prefer to talk over the phone, though. So if you are willing, please leave your number and I will call you

China Market Survey 

see also 
http://china-market-research.blogspot.com/2015/02/tips-to-deal-with-seo-companies-in-india.html

or 
http://china-market-research.blogspot.com/2013/04/seo-for-ecommerce-in-china.html

Please comments... we keep good comments not spams ;-)
@twitter 


lundi 9 février 2015

China automotive market February 2015

China automotive market February 2015 



 1. There are 154,000,000 registered cars in China. 

In according to the data from the transportation bureau of Ministry of Public Security, Registered motor vehicles in China had been 264,000,000 and among which there were 154,000,000 autos. Licensed drivers of motor vehicles were over 300,000,000 and the data was over 246,000,000 for auto mobile. 9.82% of drivers had less than a year driving experience. The registered autos in China keeps increasing rapidly with society development and great requirement. There were 21,880,000 newly registered autos in 2014. As related data shows, the average annual increment of motor vehicles registration during past 5 years is more than 15,000,000, and 20,570,000 for licensed drivers. By the end of 2014, there had been 117,000,000 passenger cars registered in China and 90.16% are private, increasing by 19.89% on year-on-year basis. There have been average 25 private cars per 100 Chinese families and 63 for Beijing, 40 for Guangzhou and Chengdu. There are 35 cities which has a registered motor vehicles number over 1 million and the number of Beijing, Chengdu, Shenzhen, Tianjin, Shanghai, Suzhou, Chongqing, Guangzhou, Hangzhou and Zhengzhou is over 2 million.


2. Chinese automobile after sales market predicted to exceed 760b RMB in 2015 

According to official statistics, China’s automobile after sales service are expected to exceed 760 billion RMB ($123.53b) this year. The market’s annual volume is expected to exceed 1 trillion RMB ($162.54b) in five years and 4 trillion RMB ($650.15b) in a decade. This rapid development has attracted an increasing number of investors to the Chinese market. Last September, the Ministry of Transportation and nine other government agencies released a comprehensive report to enhance the quality and service of the Chinese after sales market. The report promotes unified global standards for the Chinese after sales service. The government hopes that these standards will help promote the healthy development of the Chinese market.

3. Audi sees its China sales growing up to 15% this year 

Audi AG expects to increase its annual sales in China up to 15 percent this year, according to Chinese media. China's State Information Center, a government think tank, predicts luxury car sales will grow 16 percent in 2015, but Audi is more cautious about the market's growth prospects, reports China Economy.

4. Mercedes China sales up 15% in January 

Mercedes sales in China rose nearly 15 percent year-on-year to 28,080 units in January as the German automaker benefited from its expanded lineup of locally produced models. Last September, Beijing Benz Automotive Co. launched sales of its locally produced long-wheelbase C-Class compact sedan for the Chinese market. China is Mercedes' second largest market for the C-Class.

5. Ford's China sales surge 19% in January Ford Motor Co. said January sales of its two joint ventures in China jumped 19 percent year-on-year to 112,599 vehicles. Last month, Ford enjoyed strong demand for the Escort compact car and JMC-brand commercial trucks. The Escort, which hit the Chinese market at the end of December, generated sales of 18,810 units last month.

6. GM China blames slow January sales on low inventories General Motors says its joint ventures' sales in China fell 2.4 percent to 339,781 units in January, as most of its brands recorded downturns. Chevrolet sales fell 2.3 percent, Buick deliveries declined 9.6 percent, and Cadillac sales dropped 11.3 percent. But SAIC-GM-Wuling, which sells entry-level microvans and sedans, reported a sales increase of 3.5 percent.

7. Nissan's and Toyota's China sales rise, Honda's fall in January January sales in China rose more than 22 percent year on year for Nissan Motor Corp. and its joint venture partner, and climbed 11 percent for Toyota Motor Corp. and its two joint ventures. But year-on-year volume slipped 6.6 percent in January for Honda Motor Co. and its two joint ventures.
8. Volvo's China sales hold steady in January Volvo Car Corp.'s sales in China slowed this year with January deliveries rising less than 1 percent year on year to 5,844 vehicles. Two locally built models generated most of Volvo's sales. The company sold 2,635 XC60 crossovers and 1,671 S60L long-wheelbase sedans last month. Last year, Volvo's sales in China jumped 33 percent to 81,221.

9. Geely deliveries rebound on strong demand for new sedans Sales at Geely Automobile Holdings staged an impressive rebound in January after declining in much of 2014, thanks to the strong volumes brought by two newly launched sedans. Geely's vehicle deliveries reached 58,884 last month, an increase of 76% from a year earlier. Nearly 60 percent of the sales were generated by two models the company launched in the second half of 2014. The sales volumes of New Emgrand and EC7 were the biggest, which were 24,588, increasing from 11,274 by 118.1% on year-on-year basis. SUV and multi-purpose cars tend to be hot. The total sales volume of GX7, SX7 and GX9 were 7,675 in January 2015, increasing from 2,760 by 178.1% on year-on-year basis.

10. Great Wall's January sales jump 27% on robust SUV demand Great Wall Motor Co., China's largest SUV maker, delivered 69,626 vehicles last month, up 27 percent year on year. The growth was propelled by SUV sales, which surged 69% from a year earlier to 41,386.
11. Changan Automobile January sales of over 300,000 cars, an increase of 24% In January 2015, Changan realized a total output of 278,900 cars , an increase of 19% compared with 233,200 a year earlier. Total vehicle sales realization 303,500, compared with 244,100 a year earlier, an increase of 24.35%. source

12. Hundreds of thousands of migrant workers in Guangdong rides motorcycles for more than 1000Km heading back hometown. Chinese New Year is coming, hundreds of thousands of migrant workers have left their jobs in the southern province of Guangdong to return homes in middle and west parts of the country by motorcycles, carrying their family members and luggages. Most migrant workers in Guangdong maily come from the provinces of Sichuan, Hunan, Hubei, Yunnan and Guizhou. With trains, buses and planes filled ahead of the Chinese New Year, many rural migrants choose to make the long journery by motorcycles.

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samedi 15 novembre 2014

Chinese High End Cosmetics Market


Chinese consumers do not see the cosmetics and beauty as an unaffordable luxury, dedicated to some happy few, but as consumer goods or even basic necessities. Today, the Chinese cosmetics market represents more than 134 billion yuan (17 billion euros), against only 200 million yuan (26 million euros) in the early 1980s.

International brands

International brands are leading the industry: they occupy 54% of the cosmetics market in China. US Procter & Gamble brand is ahead, followed closely by L'Oreal. Followed Japanese group Shiseido and Unilever. Due to the considerable increase in the cosmetics industry and of China, despite the many barriers to trade, foreign brands rush in China and competition becoms increasingly fierce. The main foreign investors in the cosmetics market from the United States, France, Japan, South Korea and Germany.

Chinese consumers are fascinated by high-end brands West and trust them. This explains the success of foreign brands and cosmetics industry market dominance comparée to Chinese brands.
However, the Chinese market is evolving very quickly. Local brands are gaining ground and most aim to commercialize high-quality products as well. Beyond admiration and fascination for Western high end brands, Chinese consumers, especially in search of quality offerings and the trend is towards cosmetics based on natural ingredients. Chinese fashion customers are gaining demanding and want to find products that meet their expectations perfectly.source

Chinese untapped segments

French and foreign manufacturers of cosmetics have an interest to enter the market by the end of a positioning statement above: this strategy will allow them to expand their business in optimal conditions in China. Demand remains high, and often unmet in second and third largest cities in China.
In terms of cosmetics deals, makeup and perfumes seem to hold untapped potential: according to some studies, about 90% of Chinese women use cosmetic creams, while only a third of them use makeup and less than 10% wear a fragrance .
 Estée Lauder now Focuses on make-up and perfumes to Attract Chinese customers and gain market share vacant. Estee Lauder is also preparing to launch several perfumes, dedicated solely to Chinese customers. In addition, the American group, known for its specific developments tailored to the needs of particular countries, has already launched nutritious, a brand dedicated to the Chinese market.

L'Oreal to adjust its positioning

L'Oreal, whose China became one of the largest markets, winning new 250 million consumers by 2020. The consortium decides to just stop selling its own brand of mass-market Garnier - which is his second brand terms turnover - in China. Garnier had never been a great success in China: not upscale enough to attract medium and rich client, and not low enough to attract more Chinese consumers cost, the constant search for deals and discounts.
Unlike India, where L'Oreal entered the marketplace through Garnier and great public position in China, the group has found its place on the local market, thanks to the strategy of high-end positioning, playing map affordable luxury.
In terms of distribution, L'Oreal has decided to sell its products in major retail chains and hypermarkets cosmetics, but mostly with a vendor dedicated to advising customers, to be distinguished from cosmetic products consumer and preserving its upscale image the spirit of Chinese customers. The group follows the same strategic positioning with its Maybelline brand leader in China.

Amway Artistry meets with success

Another example is the success of the American group Amway China, particularly through its cosmetic products available, sold under the brand name "Artistry". Thank you to a wide range of skincare and makeup, the upscale brand has managed to reflect an image of prestige in the minds of Chinese customers. China, Art does not play the card of luxury affordable. Rather, the brand aims to be affordable only to a very rich clientele. In fact, this positioning strategy appeared very effective in a country with an increasing number of wealthy individuals and high net worth.

source : http://www.premiumbeautynews.com/en/high-end-cosmetics-in-china,7438

mercredi 27 août 2014

Relocation of Chinese Factories !

Relocation of Chinese Factories ! 


 Watch Manufacturing Company is one of the companies that contributed to the southeast coast of China move Switzerland as a center of the world watch industry. But now Renley, like many watchmakers, is mulling whether to move further into the interior of China.

Last week, representatives of Chongqing, a sprawling metropolis in western China, met with a group of leaders of the watch industry and offers an attractive package for them to move their factories there, said Stanley Lau, CEO Renley. Measures included very small land, less intrusive and lower wages environmental inspections.

When some leaders expressed concern about moving expenses, the answer came immediately. "The government of Chongqing said," Do not worry. If you agree to move your plant in Chongqing, I will pay your moving expenses, "says Lau, adding that at least 10 plants watches were already preparing to move.

Many inland provinces successfully attract migrants from coastal manufacturing centers, raising fears of a severe shortage of labor in the coming years.


A worker who has found new life at home is Ren Min, who had worked in the factories of toys and clothes in Guangdong province for seven years before returning to his hometown of Nanchong in Sichuan Province in 2009 . In 2005, Ren married a woman who also worked in Guangdong. The couple had a baby next year. When he was 1 year, they sent the boy to Sichuan to be taken care of by his grandparents.

She is , 32, now works for a supplier of bottled Carlsberg Jialing Industrial Park in Nanchong. "We miss our son very well after we sent the baby home, we decided to go back and find a job close to home," he said. "I earn about the same salary which I did in Guangdong. I am satisfied with my life now because I can stay with my family and take care of them. "


Another former migrant worker , went to work in a factory tap in Shenzhen Guangdong after he graduated from a technical school in Nanchong in 2004. Luo could save at most about 10,000 yuan ($ 1,600) per year during his four-year stay in Shenzhen because of the high cost of living. Luo returned to Nanchong and found a job in the industrial park in 2009. see also this article

A Chinese Worker situation

"Now I earn more than 3,000 yuan, 4,000 yuan sometimes even a month and I can save about 20,000 yuan a year," the 25-year-old said. "I earn about the same or even higher at the house of the amount I earned in Shenzhen, so why should not I pay back?" Jialing Industrial Park was built in 2007 and houses about 100 cars and clothing manufacturing and food processing enterprises, employing over 30,000 workers. Wang Zhengsong, entitled to hold jobs outside of Guangzhou. Blue-collar jobs are plentiful in China, but many graduates are reluctant to pursue Regarding Education Revolution: Graduates increasing in China, Employment Office not fail to take Upján. 24, 2013 The Education Revolution: the ambitious goal of China to Boom College GraduatesJAN. 16, 2013 Centuries ago, the cargo on the Silk Road through Asia included spices and precious stones. Today there may be computers and other electronic devices carried by rail along a 7,000-mile often sorry route.Hauling long treasure of the New Silk RoadJULY 20, 2013 These meetings are becoming more common as the Chinese economy slows down gradually.

Foreign investment down, the interior provinces are in a fierce competition to attract domestic industries competitive by offering significant financial incentives for businesses and even undercutting another in critical areas such as environmental regulations. Companies, under pressure to reduce costs, take offers seriously.

The turf war echoes the efforts of state governments in the United States, who have long used the tax sweeteners to convince companies to relocate. And the trend in China's coastal provinces exasperating, who argue that companies should be able to decide the location of factories based on the economic merits as the quality of ports and roads. "It's really a problem. I think governments should not give money to companies to relocate," said Li Chunhong, the maker of the top economic policy in the southeastern province of Guangdong. "It violates the transparency of the market." More than 2,000 people have returned and found employment in the industrial park in 2012, said Luo. CHinese said that as an increasing number of migrants returning home for Spring Festival, his office received more than 100 calls a day to inquire about employment opportunities. he said one reason many returnees is that all companies in the park are asked to pay the social security premiums for employees, while many small businesses in coastal areas have no such mandatory premiums.

Spring festival changement

Chinese official said his farm has about 2,000 vacancies after the Spring Festival.

"We plan to organize a job fair during the Spring Festival, and we distribute brochures providing information work in every town and village in the district of Jialing hopes of attracting more workers to stay and work at home, "he said.

Chong-qing Southwest China, a major source of employment, is expected to see 300,000 migrant workers to return to work this year, according to city authorities. Approximately 410,000 workers returned to the city in the first 11 months of 2012, according to Wang Caizhi, a labor officer from Human Resources and Social Security Bureau of Chongqing. Among the returnees, 368,000 were employed and 43,000 have started their own business, he said.

"Chongqing attracts more world-class companies to set up factories, so there are many job opportunities for migrants," he said.

In addition to differences in wages between contraction Chongqing and coastal provinces that attract locals back, the government is also making efforts to attract and retain workers.

Pause during an interview to derive great Samsung smartphone from his pocket suit, Mr. Li described how 90 percent of the components of the phone was manufactured in a 60-mile wide circle near Hong Kong which includes cities such as Shenzhen, Dongguan and Zhuhai. "If a plant needs components, they can make a call, and within an hour the components are sent to the factory," he said. Guangdong Province has led China to embrace capitalism in the late 1970s and continues to compete with the Shanghai area as one of the two main export centers in the country. Tens of millions of migrant workers have poured in from all over China to fulfill Guangdong factories, many of them built by investors from Hong Kong. More recently, Guangdong has been a leader in China in an attempt to fight against pollution by forcing many factories to install new equipment, settle in remote areas to population centers or even close completely.

Guangdong is losing jobs 

Now, Guangdong is losing jobs to low-wage inland provinces. Blue-collar workers are rare across China, and their salaries are much higher, because college enrollment has increased fivefold in the last decade and some graduates consider factory work. With maneuvers on employment, many migrant workers have to stop taking bus and travel 30 hours being the coastal provinces and find a job close to home - leaving the factories in Guangdong in particular, interference for people to work on the assembly lines.

New ways of Railway of China west to Europe and sprawling new airports with freight terminals built deep into the interior of China, also make it possible to ship goods directly domestic factories in foreign markets without relying on giant ports in Guangdong, Shanghai and other coastal areas.

"More and more manufacturers are considering moving their production operations in Guangdong more inside China, or even to other countries," said Lau, who is also the president of the Federation Hong Kong Industries, a broad coalition of trade groups with factories across China's southeast. The city offers vocational training for workers and offers affordable housing, which costs about 10 yuan per square meter per month

Chinese Boss predicted that Guangdong would take to better paid jobs, especially in the areas of electronics, design and software. Enough already of high tech companies are moving engineers and other staff in Shenzhen the city easily has the commercial real estate market strong in China, with office space in short supply, said  CEO  a real estate control company.

The company Mr. Lau, which he founded in Hong Kong in 1983, is currently watch components and assembles watches cheaper in Dongguan, in Guangdong Province. Renley also assembles watches middle market at a factory in Hong Kong and luxury watches in La Chaux-de-Fonds, Switzerland. Renley owns brands like Buler, Timeout, Sultana and Jean d'Eve, but most of the production is sold under other brands for retailers that do not have operations in watchmaking.

Sitting in the conference room of his company, lined with windows that glow with expensive watches, Mr. Lau checked the pros and cons of moving its factory in Dongguan 630 miles northwest of Chongqing. With an urban population of 17.3 million, Chongqing is building a "Jewelry City" and trying to persuade manufacturers to settle there.

The call begins with lower wages. Although the fees within China is growing rapidly, it has not quite caught up. Chongqing watchmakers ensured an adequate supply of workers, and Mr. Lau felt that they would be paid $ 375 to $ 405 per month, charges imposed by the government to employers such as basic health insurance, pensions and housing allowances. This compares to $ 490 per month in Dongguan - where manufacturers can find employees. "There is a shortage of workers in all sectors," said Mr. Lau. Chongqing also has an abundance of land. The city blames a third less than Dongguan, and the land is close to major highways and shopping areas. Dongguan is so constructed that the only new sites tend to drive several hours in the peripheral regions.

Environnemtal regulation in China

Environmental regulation is one of the most difficult questions. Mr. Lau said that Chongqing required new plants to install modern pollution control equipment and adopt certain procedures, but then I had quite a few follow-up inspections. Four Chongqing municipal agencies declined to comment on their activities.

Guangdong was gradually reduced air pollution in recent years, in part by closing older plants and requiring new equipment and procedures for other sites. But for many industries with a history of pollution problems, such as metal plating - an important part of the watch - Guangdong also requires that plants move some designated industrial zones. Chongqing is also an emerging hub for rail shipments through Central Asia to Europe, said several executives who have operations in the city or are considering doing so. Hewlett-Packard already ships trains along the entire route of "New Silk Road" computers. In a speech on Wednesday, Mr Li, the manufacturer of the economic policy of Guangdong, called for a renewed focus on "Maritime Silk Road", the ships still carry the bulk of the Chinese trade. Many executives are skeptical that freight routes transcontinental railway across Asia and Europe supplant container ships. "We do not see this as a replacement or alternative bumps the status of the shipment of the ocean as the main mode of transportation between the two continents," said Jens Eskelund, general manager of the China division of AP Moller Maersk, the largest container shipping company in the world.

Chinese Industry

Mr. Lau said that the watch industry continues to be used almost entirely on air shipments so that rail services are not relevant. Each bulk buyer of watches in Europe and elsewhere generally holds its own shipping from the factory, and the result is a lot of small items, none of which is large enough for rail, which works best with full container. Renley Watch has not made ​​a decision on whether to move. Chongqing has offered this year to 2 million renminbi, or $ 325,000 in moving expenses for each of the first 20 plants in Guangdong watches willing to relocate.

Other countries may not be viable alternatives for manufacturing. Workers in Vietnam and Indonesia are paid less than half as much as their Chinese counterparts. But interest in investment in South-East has temporarily slowed due to a spasm of anti-Chinese violence in Vietnam last spring, when the rioters have destroyed hundreds of factories after a company controlled by the Company Chinese state began drilling for oil off the coast of Vietnam. You need to get good relationship with everybody in China...

"It's one of the problems that we never expected," said Lau. "Nowhere in the world is safe - wherever you go, you must take a risk."

Another factor may also cause manufacturers as Mr. Lau to stay in Guangdong



Sources :
NYTIMES
Chinadaily

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