Chinese distributors are a great option for brands looking to enter the Chinese market. They have an in-depth knowledge of the market and can help you connect with the right buyers. Chinese distributors also have the ability to expand your reach beyond China, making them a valuable asset to any brand looking to expand their business in Asia.
How to find Chinese distributors for your brand
When building a network of Chinese distributors for your brand, there are a few things to keep in mind. First, it is important to understand the differences between distributors in China and those overseas. Second, research your target market in China to find the best potential distributors. Third, make sure you partner with reputable companies that have a proven track record in the Chinese market. Fourth, be prepared to invest time and resources in building and maintaining your distributor network.
Things to Consider When Choosing a Chinese Distributor
When choosing a Chinese distributor, there are a few things to consider. The first is the size of the distributor network. Some distributors have a large network of factories and dealers while others may have a smaller network. It is important to find a distributor that has the right reach for your products.
Another factor to consider is the distributor's experience. Are they experienced in importing and selling Chinese brands? Do they know the Chinese marketing landscape and consumer behavior? Do they have contacts in major Chinese cities?
The final consideration is price. It is important to find a distributor who will offer you a good price for your products. Beware of distributors who claim to offer lower prices but actually charge higher shipping and commission fees.
What are the Top 10 Most Fashionable Watches in China in 2022?
Despite the decline in economic growth, the Chinese watch market is booming. More and more well-to-do young Chinese are turning their attention to luxury watches, for their prestige and the recognition they grant them. The big brands have understood this and are setting out to conquer the Chinese market. The second largest economy in the world can also boast of its know-how in the production of watches: 25 to 30% of watches are produced in China and Chinese components have been used for a long time in watches bearing the Swiss designation
No matter what type of watch you are looking for, there is a good chance that it can be found in China today. Here are the top 10 most fashionable watches in China today:
1. Cartier Lovewatch Sixty-Four: This watch is known for its beautiful design and high quality materials.
2. Hublot Big Bang Unico: This watch is a popular choice among luxury watch collectors because of its unique look and high quality construction.
3. Chopard L’Heure Bleue Lady Datejust II: This model features a beautiful blue dial and is made from high-quality materials.
4. Rolex Submariner Datejust: This model is one of the most popular luxury watches in the world and is perfect for those who want to stay stylishly on-brand.
5. IWC Portugues Chronograph Red Dot: This model features a beautiful red dial and comes with a wealth of features that make it an all-around desirable watch.
6. Tag Heuer Connected Modular 41: This watch is perfect for anyone who wants a stylish, versatile piece of jewelry that can be worn both casually and professionally.
7. Breitling Navitimer Worldtimer 5437/12 Classic Monaco Brown Dial Watch: This model features an iconic design, stunning brown leather strap, and automatic movement.
8. Panerai Luminor Marina Militare Watches Collection 2016
1. Get to know the Chinese culture Before starting your business in China, it is useful to understand the cultural norms and expectations of the Chinese people. Here are some tips for discovering Chinese culture:
– Start by learning about the history of China and its different dynasties. This will give you a better understanding of how traditional Chinese values, beliefs and practices have changed over time.
- Pay attention to how people speak - not only do typical Chinese words and phrases have different meanings, but idioms and phrases can be very important in expressing feelings or conveying social cues.
– Know the important festivals and ceremonies in China. Familiarize yourself with major events like the Qingming Festival (the spring festival that honors the dead), the Dragon Boat Festival (a celebration honoring the river gods), Valentine's Day (a Western holiday that doesn't has no specific equivalent in China) and New Year's Eve (a busy night when many families gather to celebrate).
Knowing what values are important to the Chinese can be a powerful marketing tool for them. For example, many Chinese place great importance on family and tradition. Therefore, products or services that promote family ties or traditional values can be welcomed by Chinese people. Alternatively, other important Chinese values include respect for authority, honesty, and hard work. If you sell a product or service that upholds these values, chances are it will be well received by the Chinese people.
2. Promote their culture
One of the best ways to target the Chinese is to promote their culture and heritage. Many Chinese value traditional values such as loyalty to friends and family, discipline and punctuality. Therefore, products and services that represent these culturally important aspects of the Chinese way of life can be highly valued by this population. Additionally, promoting China's rich culture can help appeal to this audience, as many Chinese consider themselves global citizens with ancestral roots in China.
3. Awarness
Learn about their family life
Many people are interested in learning more about Chinese family life because they want to find out what makes this culture so unique. Here are some tips that can help you learn more about the Chinese family:Talk to locals who know about Chinese family life. If you can't visit China or don't have Chinese friends or relatives, you can still learn a lot about Chinese family life by talking to locals who know this culture firsthand. By doing this, you will be able to get an unbiased view of the Chinese family and its customs.
Know your preferred communication style
The Chinese like to exchange verbal messages. Many Chinese people prefer to communicate in person.
5 Business Opportunities in the Chinese market in 2020
ECommerce Crossborder
China has broad and complex traditions rules and government regulations for cross-border buys. It additionally has a colossal and progressively wealthy populace that lean towards unfamiliar — generally western — purchaser merchandise, basically on account of the low quality of homegrown items. China is home to the biggest online business market on the planet and smoothed out regulations offer an open door for western shippers searching for new business sectors. Food, magnificence items, attire, and purses are the most searched after unfamiliar items and purveyors of these merchandise should discover Chinese customers anxious to purchase. All the more explicitly, the metropolitan Chinese populace is desiring normal food and magnificence items and is happy to pay a premium for them.
The healthcare market in China is growing at an amazing rate, fundamentally helped by components, for example, the growing populace — especially the maturing populace — fast urbanization, flooding homegrown and global interest in Research and development, and constant government uphold. Today, the healthcare market in China is the world’s second-biggest, intently behind the US. Be that as it may, China’s healthcare area is growing at the quickest rate on the planet and is required to turn into the world’s biggest healthcare market later on.
China’s money related controllers have verbalized their vision of how web driven innovation ought to meet and collaborate with banking and account, seven days in the wake of retiring the world’s biggest first sale of stock and setting off a securities exchange defeat in Hong Kong that cleared out US$260 billion in esteem.
Real Estate: how to create a great deal of leads from Chinese financial specialists?
To all the more likely comprehend China you have to know the accompanying realities:
The brilliant period of real estate in China is finished. half of the most extravagant men got rich since they put resources into real Estate.
In China, everybody knows purchasing real estate properties can make you rich, at that point practically all Chinese need to put resources into Chinese real estate…
Presently Chinese can not accepting multiple properties, if so they need to cover extra Assessments.
A single buzzword is needed - digital ecosystem - to talk about the reality of Chinese applications. We now see smart brands using WeChat - and some very smart brands, such as Singapore Airlines (and recently Shangri-La Hotels and Resorts) partnering with key applications such as the Fliggy online travel platform, to help to better connect with their customers.
personalization
Real personalization, whether engraved names, the ability to choose and choose from a wide range of options, very limited editions, etc., are all tools to implement to build the finish luxury.
With Chinese consumers, there is an additional opportunity to "customize" something specifically to Chinese requirements: MAIA Active's customers, the Chinese fashion brand Athleisure, reacted very positively to the idea that their numbers differed from " Western numbers "and needed differently (specially). clothing designed. Other brands should take advantage of this opportunity and, judging it carefully, customize and specialize. A more realistic expectation of brands will be that KOLs not only use their channels, but their creativity. A real KOL has your finger on the pulse or any appendage of the part of the body that you like the most metaphorically. The KOL-brand collaborations that work best and which are KPIs (Key Performance Indicators) are those that are involved, cooperative and, unfortunately, with a buzzword, but with real synergy. source
CHINESE LUXURY SOCIETY
Luxury concierge clubs that deal with the extravagant demands of their guests, including renting a private island in the Maldives and offering a $ 2 million sports car at a sale to auctions in London, quickly become indispensable for the Chinese elite.
The British luxury club Quintessentially was founded in 2000 and serves 250,000 customers worldwide, making it one of the oldest and most important luxury lifestyle management services in the world. However, 10 years ago, there were no customers on the Chinese mainland.
However, their different consumer behavior vis-à-vis digital applications will certainly lead to a group of new marketing strategies in the Chinese industry. Each detail of the plan must apply numerically.
McKinsey & Company announced in a new report on April 26 that China's luxury spending does not seem to be running out of steam over the next few years. He predicted that Chinese buyers (domestic and foreign) would spend about $ 180 billion (RMB 1.2 trillion) in luxury goods by 2025, accounting for 40 percent of global consumption. The forecast almost doubled the country's current expenditures, which amounted to 115 billion dollars in 2018.
A change in ultra-rich Chinese consumer groups and behaviors occurred that 4 there are 6 trends are happening.
Mobile super apps catch half of the attention of netizens.
Influencers or KOLs is the main force to affect luxurious
Wechat official account and mini program become the basic tool for communications to customers
Research Online Purchase offline(ROPO) is the popular way of purchasing luxuries nowadays.
Digital marketing covers all province of China, a chance to stimulate lower-tier cities conversion rate on luxuries purchasing.
E-commerce takes a great proportion on online sales, but social media shopping rises abruptly. further readings
The new report by the global consulting firm, "How Young Chinese Consumers Restructure Global Luxury," examines the habits and behaviors of the world's largest luxury consumers. Despite the current economic uncertainty,
McKinsey is confident that China will play a decisive role in the global luxury goods market. According to the report, the growing number of middle-class households is one of the pillars of growth, indicating that 350 million Chinese people in China will earn between $ 2,600 and $ 3,900 per month and per household by 2025.
D&G in China
China's unique and ever-changing market creates exciting opportunities.
Rather than trying crystal ball predictions, here is my summary of what this year can show us next year and points to watch out for.
The Chinese asked questions about the Chinese
D & G - and the reactions to his promotional videos described as racist and sexist, as well as the anger provoked by the insulting words of his co-founder, Stefano Gabbana - should finally serve as a warning signal to any brand that "n ' do not listen to "his people.
China.
And there was one last factor of differentiation: many larger and more established brands benefited from their scale advantage.
With everything from rents to salaries, marketing events and the commitment of increasingly expensive thought leaders, transaction costs are rising in China. The trend has tended to favor major brands in 2018.
Look forward
Turbocharged engines inevitably lose steam. China's economic growth is slowing down, albeit in a controlled manner.
Real estate prices should stabilize, reducing the positive effect of wealth on Chinese households.
Nevertheless, luxury brands can expect a promising year in China. Sales of luxury goods will remain healthy, although they can not keep up with growth of 20%. Growth among young people under 25 seems more likely in 2019.
This expansion will result from the same positive forces that made 2017 and 2018 so strong. The Chinese government should maintain the adjustment of import duties to encourage domestic consumption and reduce the VAT rate. It is also likely to continue to impose strict controls on passengers and parcels at customs and to monitor more closely the army of "daigou agents" who buy abroad for local consumers.
And brands will continue to narrow the price gap with foreign markets.
Chinese millennia will not lose their taste for luxury goods, nor their willingness to buy.
A recent UBS survey found that 71% of Millennials had a positive financial outlook and 81% expected an increase in their income. Meanwhile, the Chinese middle class will continue to grow.
The drivers of luxury goods sales in China may not be unstoppable.
But they show no sign of stall.
Overall, affluent Chinese consumers bode well for global luxury consumption in the coming years. Chinese consumers and global luxury brands will continue to form and reshape themselves. It is also likely that big hit brands like Hermes, Louis Vuitton, Dior and Gucci will continue to lead because of their fatal mistakes like Dolce & Gabbana.
According to McKinsey, about half of the consumers surveyed after the 1980s and 1990s believed that sales staff had to provide not only regular updates on product information, but also much more. This young generation expects a personalized service approach, which consists of choosing accessories based on an intimate knowledge of the client's personality, previous purchases or preferences, and helping them to participate in fashion shows or parties. - more as a friend than as a salesman. .
In addition, sales staff is an important pillar in creating a seamless omni-channel shopping experience for consumers, the report says. While digital and e-commerce are becoming increasingly popular in luxury brands, Brink and Mortar Stores still play a critical role in customers' shopping decisions.
Huawei's chief financial officer was arrested in Canada at the request of the United States.
This has been called the jewel of the industry.
Meng Wanzhou, chief financial officer of Huawei, arrested in Canada and the United States wishes his extradition.
This comes as economic tensions between the U-S and China seem to cool - at least a little.
Mr Trump and The Chinese Xi Jinping had talks on the sidelines of the G20 summit. Washington agrees not to raise tariffs from January 1st.
Meng was arrested the same day that the two leaders met.
US National Security Advisor John Bolton said it was a matter of law enforcement.
Could Meng's arrest aggravate the US-China trade war?
The Alibaba Group has reached an unprecedented agreement with the Italian government to promote Italian products and culture in China via the company's e-commerce platforms.
Alibaba and the Italian Trade Agency, a government agency that supports the export of "Made in Italy" products, have launched the "HelloITA" virtual pavilion on the Alibaba,
Ciao Italia Tmall Pavillon
Tmall and Tmall Global markets with a pavilion included 88 stores belonging to more than one hundred Italian companies, in the fields of fashion and cosmetics, home and design, as well as gastronomy and wine.
Tmall and Tmall Global, like Canada and Denmark, already have similar flags, but this is the first time a foreign government has been funding and working closely with Alibaba to support its local brands and products. This will include targeted digital marketing campaigns developed in partnership with Alibaba and Alimama's branding and marketing department to increase Italian consumers' interest in Italian products.
"The improvement of the 'Made in Italy' brand, not only for the excellence of its products, but also for the dissemination of culture, traditions and craftsmanship, has always been a priority in our work and we are proud to be the trusted partner of the Italian company. Agency] and many Italian companies, including many SMEs, in the process of digitization and expansion in China, "said Rodrigo Cipriani Foresio, Alibaba group's Managing Director for Italy, Spain, Spain and Portugal. Portugal and Greece and general manager of Tmall's business development in Europe.
“We look forward to having more of our brand partners work with us in each of your best areas so together, we can strengthen and propel the growth of China’s consumer goods. By leveraging a digital platform driven by technology, we can turn innovation into reality more quickly and with fewer risks,” Tmall President Jet Jing said.
Alibaba Fail to bring italian Wine to China
Possibility for Italian brands to connect with customers
Part of Alibaba's mission, throughout the year, is to help brands connect with Chinese consumers. The Global Shopping Festival offers an opportunity for these brands to present new or special products for the market. Increasingly, those brands are employing a new retail strategy or are working with Alibaba and their analytics to identify bespoke product opportunities, bring them to market faster and track their popularity.
Chinese Cross Border Retail has never been more developed. There is now a powerful infrastructure offered by the largest players such as Tmall & Jingdong (JD) (providing you have the budget) as well as smaller players such as ‘Little Red Book’, Taobao Global or WeChat Stores (to name a few).
Cross border e-commerce platforms allows brands to sell online without having a physical presence in China (what is so complicated!)
Setting up a shop on a China’s cross-border platforms allows brands to utilize Chinese payment methods as well as the delivery infrastructure offered by many of these platforms. It’s really convenient for foreign brands because these platforms allow you to adapt your approach to the chinese e-commerce and to the habits of your targets.
But, be aware, you must also develop an effective marketing strategy in order to drive qualified and engaged traffic to your store. Without traffic you can’t exist in China.
Chinese tourists continue to trust and use traditional travel companies more than online booking sites in 2017.
Plus the percentage of penetration of online travel agencies in China in search of a record level of Last year.
According to a Chinese report on the outgoing market of the Chinese Outbound Tourism Research Institute (COTRI), 20 percent of the 120 million Chinese outbound travelers booked online travel in 2015. This is a seven percent increase from 2014 And the strongest indicator that the reservation sites continents to be more accepted throughout China.
Ctrip & Qunar
Chinese consumers felt less pressed by price wars at the end of last year Ctrip took a stake in Qunar and began working together, a powerful alliance among two of China's largest booking sites. This is probably a factor that more influences consumers on the booking sites, said COTRI.
Yet 80 percent of Chinese travelers booked offline and used one of more than 27,000 travel agents in chunks and mortars in China last year. The number of travel agencies in China has increased by 50 percent since 2006 and is showing some signs of slowing, and COTRI projects for Chinese outbound travelers will spend close to $ 80 billion to travel agents this year.
Chinese consumers spent about $ 56 billion on travel agencies in 2015. They also recorded a $ 11 billion trip to online travel agencies last year, a 70% 2014.
While offline travel agents in China have closer relationships with consumers than their foreign counterparts with markets elsewhere, they also compete in addition to the growing popularity of Chinese booking sites like Ctrip and Qunar.
"In China, the line between retail agents and tour operators (also referred to as tourism wholesalers in other countries) is somewhat blurred. It is not uncommon for tourism wholesalers to create not only tourist packages , But also sell directly to customers through advertisements in newspapers, websites and even their own retail stores, "the report said.
Chinese travel agencies can contact and work with incoming tour operators directly without wholesalers, "which can be attributed to the minds of unwanted intermediaries. In cases where a travel agency does not have enough customers for a trip Specific, for example, it will forward its customers to a larger wholesaler and earned the associated commission, "according to the report.
Many Chinese travel agencies operate illegally, including Wolfgang Arlt, director of COTRI, is one of the most gray areas of the Chinese tourism industry. About 10% Of these travel agents are licensed to operate outbound tourists on their own behalf, allowing them to sell different types of travel and the rest use a license or license from another company.
Online travel agencies in China
Online travel agencies in China face obstacles in addition to the offline travel agents do not worry. More than half of Chinese citizens (668 million people) do not use the Internet. The Communist Party of China also exercises a lot of control over the web, which brings most consumers to believe can trust a brick and mortar online travel agent online.
And when traveling internationally for the first time - which describes much of the world's largest foreign market - Chinese consumers often prefer to speak with a travel agent in person, the report said.
"In the Chinese travel media, the exposure and discussion of online travel agencies can be compared to those of Hollywood stars. Almost every day newsletters and reports from the News on the volatile relationships of Chinese online travel agencies (price wars and partnerships), weight gains and losses (stock sales and acquisitions) and highlights on red carpets (obtaining investment)
In 1903, the first text on the establishment of an education system at the national level was published in China. The Zòudìng xuétáng zhāngchéng (Imperial regulation on schooling) establishes a schooling divided into primary (nine years), secondary (five years), higher and university (six to seven years) education. Because of the importance he attaches to classical books, Mandarinism was abolished in 1905.
The future of China !
In the early 1950s, the System of National Examination of Access to Higher Education (SENES) was created by the Government of the People's Republic of China, under the name of Gaokao. The new China needs cadres. Students who graduate from high-school secondary schools, workers and peasants, are recruited as students in order to appoint them in the industry or in the administration, if they obtain the minimum marks required.
Until today, apart from an interruption during the Cultural Revolution (1966-1976), meritocracy still plays a decisive role in China.
A disaster occurred with the Cultural Revolution. Mao Zedong said:
School in China
School classes are too heavy, they hurt young people in daily tension. Courses can be reduced by half. It is not appropriate for students to read everyday, they could participate in productive work and social activities. The current methods of examinations, with strange questions, surprise, that confuse, are like approaches in front of the enemy.
tradition VS modernity
Black tea eggs are traditionally sold in the street and on the markets. The words "miss (...)
All the examinations had been abolished, the universities were closed. In the early 1970s, some universities were reopened, but they recruited only "student-peasant-soldier" students on the basis of a very basic examination. For example, a candidate who had been unable to complete the physical chemistry copy and had expressed his wish to enter the university was finally admitted and became a political star of the day. He was called "the hero with empty copy". A film told the story of university admission through "calloused hands" - a sign of physical and painful work - not a written exam. The university entrance examination is then abolished, despised merit and the status of intellectuals dramatically lowered: "The man who manufactures the missiles earns no more than the one who sells eggs to black tea." 2 Families, the importance given to education collapses. Parents no longer care about learning their children, students live day to day in school.
The Gaokao was re-established in 1977, but the social situation changed dramatically. First, the state has begun to implement the one-child policy. An expression perfectly reflects the reality of families: "wanting her child to become a dragon", that is, a genius. Secondly, the "key schools" (zhongdian xuexiao) or elite schools have been created and are highly sought after. The gap between good schools and ordinary schools has widened. Parents seek by all means to have their children admitted to a key school. Finally, the industrialization and commercialization of education have developed silently. In Beijing, the costs of "choosing the school" can reach 60,000 yuan, or 5,000 euros.
Current reforms
In today's Chinese society, the future of young people depends on their studies and university degrees. To get to a renowned university, you have to get a good result in Gaokao and to do this, you have to study in a good high school, a good college, a good primary school, even a good kindergarten. Competition begins somewhat from birth. This situation is called "teaching for examination" (ying shi jiao yu).
17Since the late 1980s, the term su zhi jiao yu has emerged in the field of education. This Chinese expression means "qualifying education" and its translation into English is "essential-qualities-oriented education". According to the Decision on Further Education Reform and the Promotion of Qualified Education of the State Council (1999), the meaning of "qualifying education" is very broad:
Qualified Education in China
Applying Qualified Education means fulfilling the Party's educational principles in its entirety, aiming at raising the level of the Nation's qualification, emphasizing the creativity and practical skills of students, To form the builders and successors of socialism with ideals, moral principles, culture and self-discipline, enjoying full moral, intellectual, physical, and aesthetic fulfillment.
After the completion of the primary school entrance examination and the college in 1990, the admission of pupils no longer depends solely on their residence. Schools often ask for certificates of various competitions: dissertation, sports, piano, dance, calligraphy, English, etc. The winners of the Olympics are favored. According to one survey, 104 elementary school students attended 338 out-of-school courses, with 3.25 classes per student and 6.5 hours per week. A student from Nanjing had 44 certificates3!
At the Maotanchang High School in Anhui Province, known as "the largest examination machine in Asia", there was practically military and centralized management: the twenty thousand pupils had no autonomy, underwent training and exercises School year round, without holidays and, with only two hours of rest per week to change clothes.
The implementation of curriculum reform aimed at achieving a reduction in the school load, but it did not achieve the expected results.
In general, teachers must play an important role in educational reforms. But educational reforms in China have often been launched from top to bottom, and teachers have had little involvement in policy-making. According to a survey carried out by the 21st Century Institute for Educational Research, 74% of teachers responded "strongly" and "strongly agreed" to the question on curriculum reform. However, those who said they were "very satisfied" with the effectiveness of the reform accounted for only 3.3%, for a total of only 21.3% of those who said they were "satisfied" or "very satisfied". On the other hand, those who answered "fair" and "unsatisfactory" were 49.3% and 21%, respectively. With regard to reducing student burden, 47% of teachers felt that the school load had increased with the new curriculum and only 8.5% of teachers thought that it had a tendency to lighten.
"Working ardently to qualifying education, prepare effectively to pass the exam", this sentence can summarize the current situation of education in China. It is the cultural heritage of Mandarinism that plays an essential role.
This tradition is confronted with the challenges of international competition, qualifications being the core of future competition. The PISA survey provided guidance on academic skills. China can not ignore these indicators, but only Shanghai has had the courage to participate in the survey. Indeed, the Shanghai municipality is the most urbanized, its most developed economy, its most advanced culture in China.
In Shanghai, at the top of the results of the PISA 2012 survey, "hard work" methods play an important role. The survey leader for Shanghai reported that the average course time is 28.2 hours per week, ranked 9th among the 65 participating countries or regions. In addition, the average time spent doing homework is 13.8 hours a week, putting Shanghai ahead, with roughly double the OECD average (7.9 hours per week ).
It seems that the reduction of the school load is not easy: if the Gaokao remains, the teaching for the examination should not disappear.
Educational inequalities
Pierre Bourdieu explained the educational inequalities well by cultural capital. The children of the upper classes inherit from their families cultural resources, such as language and general culture, which the popular layers do not possess. The knowledge transmitted by the school resembles that which circulates in the upper classes, the children of the popular classes can never attain the same rank as the children of the upper classes.
If this interpretation is consistent with the situation in Europe, it is not appropriate for China. Chinese culture is more open. Despite the imbalance of cultural resources, children in poor families have a chance to achieve good academic results if they have intellectual capacity and attendance.
Yearbook of Education in China (1949-1981), Beijing: Encyclopedia of China, 1984, p. 338.
The proportion of peasant workers among the newly promoted in Chinese higher education institutions was 27.39 per cent in 1953 and 55.28 per cent in 1958. The peak was reached in 1965 with 71.2 per cent in 1965.4 Of course, these figures are the result of the priority policy given to peasant workers. Although this policy is no longer practiced today (statistics on students of working-peasant origin no longer exist), children of popular origin still have an opportunity to enter the university.
Despite the diesel scandal, "VW" exceeds Toyota in volumes.
Sadly like Japanese in the United States, German is saved by China.
The house burns and guests seem to look elsewhere.
In 2016, Volkswagen ignored the rigged diesel engine scandal that has plagued it for eighteen months to capture the world's number one automotive by volume. The German manufacturer thus passed in front of Toyota which had held the top of this ranking since 2008, with the exception of 2011, the year of the tsunami, dominated by General Motors.
The Japanese manufacturer sold 10,174,582 vehicles last year (+ 0.2%). That is exactly 137,818 models less than the level posted by its German competitor, whose historical sales have inflated by 3.8% thanks to the success of Skoda, Porsche, Scania and utilities. It will take a few days to know if General Motors, which was "number one" before Toyota, does better, but to tell the truth, it would be a surprise.
That could give a little balm to the heart to Martin Winterkorn, the boss of VW. The former leader sees his will accomplished while German justice is actively investigating his role in the affair of the trick. Ironically, Volkswagen reached its goal - to exceed the 10 million mark and to win the title of world number one - one year after officially abandoning the aggressive race to the volume which probably pushed him to the fault. "We have managed to stabilize the activities of our operational business under difficult conditions," said Matthias Müller, the successor of "doktor Wiko", twenty days ago.
Different dynamics in China !
The difference between the two mastodons remains nevertheless tenuous. But photography does illustrate the differences in dynamics, starting with the evolution in a Chinese market on which it hardly sells Diesel. Toyota, Japan, sold only "1.2 million units" in the Chinese market last year (+9), despite the lack of SUVs, the urban 4x4s that are all the rage in the world. %), While its rival flamed 12%, to 4 million vehicles.
The problem for Toyota is also that the United States, its second lung after Japan, are coughing right now. The manufacturer saw its volumes decrease by 2%, to 2.45 million units. On the spot, Volkswagen, vilified for months by the American authorities and justice, does not do better: its sales fell by 2.6%, to 591,000 vehicles.
Entrepreneur spirit
An ominous performance for the duo. Especially as observers predicted a market plateau in the coming years. The arrival of Donald Trump in power could help boost demand, but Toyota has attracted the wrath of the new White House host for its plant project in Mexico. Despite the promise to invest $ 10 billion over five years in its American factories, the former real estate tycoon has sacked the group in his ropes, chastising his imports from Japan - "the biggest boats he 'Ever seen'. Less exposed to the US market but risking like all German manufacturers to be criticized by Donald Trump, Volkswagen could especially benefit from its dynamic Chinese to maintain its position for some time yet
East Nanjing Road, the energetic and clamouring
street through Shanghai's Huangpu focal locale, has been experiencing real
remodels. What's more, one of the most up to date occupants at the Brilliance
Shimao International Plaza is set to draw in both neighbourhood inhabitants and
travellers alike to the thriving range. M&M's World Shanghai will welcome
guests to a one of a kind retail encounter that joins shopping and excitement,
with an eye-finding, famous looking store that draws in and interests devotees
of the M&M's® mark from everywhere throughout the world.
Brand Problem?
M&M's is the world's greatest chocolate mark
and a prevalent and developing brand in China and crosswise over Asia. The
brand, in association with Mars Retail Group, which works the M&M's World
stores over the globe, chose Shanghai as the perfect city for the main
M&M's World store in Asia, because of the city's really worldwide feel and
request. The area in the Brilliance Shimao International Plaza seemed well and
good for the world's greatest chocolate mark, as East Nanjing Road is the
busiest person on foot road in China and a very went to visitor goal in
Shanghai.
1,600 square meters in Nanjing Street
The store will be 1,600 square meters, spreading
over two stories, and convey a wide assortment of stock, including attire, kitchenware,
rich and exceptionally outlined Shanghai-and China-themed M&M's marked
items, for example, mugs, tins and T-shirts. Uncommon attractions including the
famous M&M's characters are likewise situated all through the store to
speak to the Chinese culture.
M&M's World stores offer a connecting with
retail condition that likewise engages guests through intuitive open doors that
breathe life into the brand. Guests to the M&M's World stores over the
globe are welcome to peruse stock in a conventional sense as well as to
genuinely encounter the brand through engaging elements, for example, life-size
M&M's Characters and the Great Wall of M&M's chocolate, the world's
biggest M&M'S sweet divider, where guests can make their own particular
altered mix of M&M's chocolate confections.
Yet, a Bad news is here! The four-story M&M's
World on Nanjing East Road will shut down briefly while the Brilliance Shimao
International Plaza where it's found experiences remodels. Uplifting news, it
will offer 40-80% off on its items while supplies last or until its end date on
May 15.
M&M in Shanghai
The Shanghai branch is the world's fifth since
forever M&M's World and the first in Asia. Alternate areas are Las Vegas,
Orlando, New York and London. The Shanghai store, which appeared in 2014, additionally
houses the world's biggest mass of M&Ms, fittingly named "The Great
Wall Of Chocolate." It's as yet vague if they'll move the store to another
area in the city or whether they'll hold up until the shopping center is
repaired to open it once more.
Aside from chocolate, the store offers an enormous
scope of M&M stock, for example, T-shirts, toys and kitchenware alongside
some China just items.
In any case, amaze! - the conclusion is 'just for a
year', as indicated by shop staff. What's more, from now until they're shutting
date, which is May 15, you can get from 30-80-percent off items. Might need to
watch that expiry date before you purchase however.
Brands are familiar with the Asian power markets of Hong Kong, Tokyo, Seoul, Shanghai and Beijing. However, as profit margins shrink in these key markets, retailers are turning to the less well-known Tier II Chinese markets to take advantage of double-digit growth.
The Tier I cities of China such as Beijing, Shanghai, Guangzhou and Shenzhen have developed economies and have become familiar names in the West, especially after the 2008 Olympic Games and the 2010 World Expo. Small, on the other hand, are much less understood by the Western world. It is these rapidly developing metropolis that will drive China's growth in the coming decades. Here are 5 keys to succeeding in these flourishing retail markets.
1. China's Distribution market Situation
China's retail sector has contributed significantly to overall GDP growth, especially in recent years. In some markets, such as Chengdu, the growth of retail trade has even seen rates higher than that of general GDP. The city is showing a new class of consumer who wants the latest in fashion and household goods.
China's retail market is the second largest in the world, with only the United States selling more dollars. According to China Daily, retailers have scored US $ 3.87 trillion with China retail sales shooting up 13.1% from 2012. Level II cities make up larger shares of that amount as growth In Tier I cities decelerate to the lower half.
International retailers are finding attractive markets outside of Tier I cities. With available revenues increasing at much faster rates in Tier II cities, Chinese consumers in these markets eagerly snatch western brands and luxury goods.
Digital in China !
When surveying customers at their largest outlets in Shanghai and Hong Kong, national and multinational retailers are discovering that a growing share of sales comes from wealthy visitors from smaller cities. Retailers now see the need to establish a presence on line via Digital Marketing in smaller cities to serve the nouveau riche distributed throughout China. See more information about Digital in China
2. Understanding the local market
A retail brand will be directly associated with its location and selection of projects within a Chinese market. As in any part of the world, a carefully selected location will be needed to maximize potential and success in a new city.
Tier II China may present unique challenges when it comes to the selection of sight. The main locations can be very difficult to identify without the help of a local presence or consulting firm. Brands should be careful in selecting real estate partners who not only have the knowledge of the market but also the interests of retailers in mind. Steps to ensure the agent is on your side include confirming which developers work and which side pays the agency fee.
International developers including Daxueconsulting as well as local developers like China Resources Land have considerable experience working with foreign brands on their projects throughout China.
They will provide professional management and service and reduce the risk of a smaller owner leaving the business. Smaller homeowners are also known for selling busy stores, often forcing the current tenant. Trademarks should be ready to sign contracts in Chinese and understand contractual obligations and evictions are handled differently from market to market.
3. Think, learn, and react locally
The perception of the brand in China is paramount for retail success. Chinese consumers put a lot of weight on how the use of a particular brand will be perceived in their social circles before making a purchase; Price is of secondary importance.
This is good news for luxury brands; Occasionally, Chinese shoppers will see their shop windows and buy entire cabinets without looking at the price. But what about the small international brands that want to jump to the Chinese market?
Smaller retailers need to be realistic about their brand's market knowledge. They may have to invest in large advertising, marketing and social media campaigns before Chinese consumers begin to understand and accept them. Patience, creativity and commitment are fundamental to this whole process.
As for luxury brands, China from among the largest global consumer of luxury goods. Yet Chinese do not make their purchase at the national level. Indeed, they tend to buy luxury brands during their trip abroad especially in Europe and the United States.
If the Chinese choose to buy their luxury goods during their trip abroad, it is mainly for the sake of obtaining a counterfeit product. Indeed, this is evidence that Chinese soil is an Eldorado for counterfeit products. In China, it becomes very difficult to differentiate between branded products and those contrefais. By buying in China, the quality of purchased goods is always questioned. However, abroad, the situation is different. The contrefais brands do not have too much space on the market. Thus, by purchasing them during their stay abroad, the Chinese are certain to consume quality products. Currently, Japan, Australia, the United States and France have become the international supermarkets Chinese. The founder of this center in Beijing says that training in China is poor in terms of luxury brands, and customers often know more than sellers, which push consumers to buy in Europe or Hong Kong.
BAD customer service
The answers provided by the luxury boutiques of sellers in China also pushing consumers to buy their branded products abroad. Indeed, sellers are unable to provide sufficient details about the products they offer in store. For consumers, this is-say ignorance can hide the nature of the brands sold in the market. Furthermore, with the improvement of the economic situation in China, we note the increase in the middle class. Access to the international market opens therefore a wider public. Therefore, China's population is more aware of the Western world and especially branded products.
Thus, to overcome this problem with the Chinese customer services, domestic companies are trying to introduce their employees to brands they sell in order to give satisfaction to customers. To improve their sales, they must also ensure the authenticity of the products they sell not to push the Chinese to go abroad to buy the same products available in China.
The establishment of duty free shops outside airports
The advantage of the duty free shops is that they offer branded products but at affordable price. With their frequent moves, the Chinese are fond realize their purchases from these duty-free shops. Major brands have understood this trend of the Chinese. That is why they want to open duty-free shops outside airports. The DFS group is the first to launch by opening a shop duty free in Hong Kong.
The importance of online reputation of brands
The success of a business lies mainly in the brand's reputation. China, facing the presence of counterfeit products that meet the market, brands must make a SEO campaign to improve their image online. Indeed, the Chinese check online reputation of brands before buying. According to the founder of the Marketing Agency "With an SEO campaign six months, the brand can enhance its visibility to users especially if they choose the right keywords, Chinese consumers are the most digitized in the world, with more internet on past 25 hours. "
Consumer Market in China is developing rapidly that is why companies all around the globe are interested in marketing their products to the Chinese consumer.
But it is not as easy to market the people of china because they are very selective about what they are buying & don’t take time for decision-making about shopping, if they don’t like the product, they will just let it go. Even they are not too much loyal to their brands .so in order to attract Chinese consumer & make them loyal companies have to market these people with very attractive interesting stuff. According to enhanced development, they must be marketed digitally in a very effective manner.
1: First & foremost Digital marketing trend in china is through videos. It is very effective & attractive way of marketing because video actually grabs the attention of people, through colorful pictures, attractive sounds & music; moreover story regarding some product relevant to real life story makes it a real attraction for consumers.
Marketers have to adapt to Chinese culture to success in China !
At least three leaders of Chinese social networks, namely, Weibo, WeChat and QQ. WeChat it is the most popular and originally created to serve activities date. Weibo, owned by Sina Corporation focuses on providing information. QQ also focuses on providing content
Here are 7 strategies to achieve success through the social network in China:
1. Marketing Content
Relevant content is paramount and consumers are getting tired of being attacked by commercial advertising. Content will determine the number of clicks and the number of visitors you can get. You may need to show some photos and video in any of its contents.
2. 020 in China
QR Code is the link between the offline and online one. QR code is useful for making the payment procedure, including promotion procedure.
3. connecting to your target
Connecting line has revolutionized everything and makes everything simpler. You can make instant payments via Internet and get the goods at a conventional store.
4. community management
If you have low popularity, certified Baidu account to build trust is needed.
5. Online Communication => offline sales
You must create an attractive community directed to a particular topic, and this will create a mutual interaction and strengthen their brand.
6. viral Marketing
The Chinese are very fond of buzz, as usually contains information
Interview of Wine expert about French Cellar Wine selection.
JancisRobinson.com by Wai Chan Xin, CSW, FWS
"If I am asked to reveal anything new in the Chinese wine market, and the boys in The French Cellar certainly table header. They do not carry a lot of wine and they run a wine shop. Everything they do is simple. Each month, they offer two wines for each subscriber according to their quality levels subscribed. Guaranty of pleasant surprise hastily around the same time each month.
Wine drinking habbits in China !
Most people probably do not understand, but in a young country where the culture of wine drinking has been taken by the general public in recent years, most people could not tell the difference between Cabernet Sauvignon and Merlot.
Buy wines from the old countries of the world, like France, is even more difficult since the varieties used in the blend rarely appear in evidence, except in the case of wine country and Alsace.
I think a sensible wine merchant should educate their customers on a regular basis on the various products in the portfolio. These guys have added a touch of education service with tasting notes, prepared by the sommelier Nicolas Rebus, delivered with wines, carefully detailing the visual, smell and taste of wine awaited.
And for a customer like me who is already familiar with the traditional areas produce, I can still indulge in an adventure in the lesser known regions such as Savoy and Corsica. The only catch is that the limited supply, they carry means it must be quick to order additional bottles.
If customers do not have the time to learn a lesson on wine, why not bring the lesson to them. Readily available, whenever they want to open the bottle.
Nicolas Rebus the image of the french cellar !
The French Cellar explained. " we do have the best in France to make the best wines in China. Thank you to our sommelier Nicolas we buy directly in the vineyards. We have the privilege to buy only 1 wine, the best by succession and to bring it to China . The only criteria for the selection of wines is quality.
In our first year we have visited over 60 different winemakers, from 60 different appellations from 12 wine regions.
This French epicurean style will never end!
Best French Wines to China
Our Somelier Nicolas Rebut meet Wine maker in France. Discover every month a new selection with French Wines. If you like good French Wine let us a comment , we will invite you to our next Event.
Post by The French Cellar China 29 october 2015
About The French Cellar
Subscription wine services are all the rage in Singapore now, and they develop in China and Hong Kong where people subscribe to receive each month a mystery box filled with either fashion accessories, personal care products or even food items. But how about wine? That’s what the folks behind The French Cellar is attempting – a subscription box service where they will deliver you a box of carefully-curated premium French wines right to your doorstep.
The French Cellar just arrived in China
The French Cellar has just arrived in China in China. The good news for Expatriate is that they can buy good selection of wine for a very good price. :-) --------The French Cellar http://www.thefrenchcellar.cn/index_en.aspx imports French wines directly from vineyards, carefully selected by our sommelier Mr. Nicolas Rebut, former Chef Sommelier of the 3-star Michelin restaurants, Louis XV (Monaco) and Le Meurice (Paris).Our goal is to bring the best wines France has to offer, at great value to our members. The French Cellar allows members to discover two beautiful tasting wines every month, exclusively through our platform, thanks to a special and personal relationship we have between our sommelier and winemakers in France. All your wines enjoy free delivery to the comfort of your home with wine tasting notes, written by the sommelier, so that members can enjoy an epicurean wine journey, learn more about the wines, winemakers and vineyards with us.The French Cellar is pioneering the Wine Subscription E-commerce Model into Asia
Post by The French Cellar China s
Importing French wine in China!
The French cellar (www.the French Cellar.cn) import of French wines directly from vineyards, carefully selected by our sommelier Mr. Nicolas Rebus , former head sommelier of 3 stars Michelin restaurants, Louis XV (Monaco) and Le Meurice ( Paris).
Our goal is to bring the best wines France has to offer, at great value to our members. The French Cellar enables its members in Asia to discover 2beautiful wine tasting every month exclusively through our websites , thanks to a special and personal relationship that we have between our sommelier and wine growers in France. All your wines are free shipping in the comfort of your flat in China with wine tasting notes, written by the sommelier, so that members can enjoy an epicurean wine travel, learn about wines and vineyards
The French cellar wine pioneer Subscription E-commerce model in Asia.
Vineyard
- Wine Gift subscriptions and subscriptions (two wines each month with a wine tasting guide, the different offers, different durations)
- Online Store to order individual wines subscription offers
- Private sales with incredible wines at unbeatable price
- Special orders for events (personal, organizational)
Christine Lagarde avoided blaming China for lackluster global economic growth on Thursday, framing the country's deep slowdown
Asian Stock Market
Asian stocks marched higher on Friday, following a positive terminal of Wall Street, fueled by status quo signals of Fed minutes.
"It is easier than the political perception of the Fed means a weaker US dollar and helps emerging markets such as China to grow," said jérémy, equity strategist, Credit Suisse told Reuters. "I'm not sure we've seen the end of the problems for China, but not least, this is what investors appear to be the prices. "
In the US, the Dow Jones Industrial Average closed above 17,000 for the first time since Aug. 19 win almost 1 percent and ended the session 138 points higher 17,050.75. The S & P 500 closed up nearly 1 percent to 2,013.43 and the Nasdaq up 0.4 percent to 4810.79.
The increases came as investors digested the September meeting minutes from the Fed. "I think the combination of oil (gains) and the minutes of the Fed lifted the indices here," Cardillo said Peter, market economist at Rockwell Chief Global Capital, noting the minutes decreased the likelihood of an increase in rates this year.
The minutes show that Fed policymakers were still looking domestic inflation and the impact of slower global growth. "I think you have a little more clarity on what the Fed thought. The decision not to raise rates was more collaborative than people thought. The call was not really that close," said Peter Coleman, head trader at ConvergEx.
US and Chinese Stock market
Expectations that US interest rates will remain close to zero for now boosted the Nikkei 225, benchmark Japan, which closed up 1.6 percent to 18,438,67.
Bucking the upward trend, shares of Fast Retailing sank 10 percent after the Japanese clothing company missed its earnings forecast for the year due to losses at US stores. It recorded an operating profit of 164.5 billion yen ($ 1.4 billion) - well below a projection of 200 billion yen.
Australian stocks recorded their fifth consecutive day of gains, with the ASX 200 ended 1.3 percent higher at 5279.70 - six weeks high - supported by gains in resource-related stocks.
China stock gains cool
China's stock rally cooled, with the Shanghai Composite closed up 1.3 percent to 3143.35. This follows a gain of 3 percent on Thursday as the market resumed trading after a week long vacation.
China Market
The earnings season for the third quarter of the country started running on Friday, with Shenzhen-listed Shandong Pharmaceutical Wohua report a 252 percent rise in profits, offsetting lackluster listed Shanghai Rope Xinri Hengli Steel Wire, which posted a loss.
Hong Kong
Hong Kong's Hang Seng index rose 0.6 percent, regaining some ground after being hit by profit-taking a day earlier.
Shares of Chow Tai Fook rose as much as 4.5 percent after the largest retailer of jewelry in Hong Kong said a mini-gold rush, driven by falling prices, led to same-store growth sales up 4 percent in the second quarter, Dow Jones reported.
The South Asian markets for
The South Asian markets hungry before, enjoying the confidence of investors in the wider risks.
Big Delta is the largest 3D printer in the world with a height of 12 meters. It will create clay houses.
3D printers are growing every week, but it's just mind blowing.
World's Advanced Saving Project
Earlier this week, 3D printing specialists WASP (World's Advanced Saving Project) announced that they would propose a 3D printer 12 meters high. Once it is built, the Big Dela will be the largest 3D printer on the planet.
3D printer of this size can build many things. But these designers have said it is specially designed to provide cheap houses. The concept is to use local materials such as earth or clay and build the house with an energy below 100 watts.
With a metal frame of 6 meters and a print stream that also functions as a mixer, the project WASP is a real mammoth in 3D printing. Considering these characteristics, Big Delta is perfectly suited to quickly build houses in areas affected by natural disasters.
providing a housing solution
But in addition to providing a housing solution in a crisis, WASP said Big Delta could also be used to provide cheap houses in densely populated areas. The United Nations estimates that the world needs 100,000 new houses per day for the next 15 years to cope with rapid population growth and the concentration of people in large cities. But WASP goes further by saying that in 2030, 4 billion people will need housing while their annual income is 3,000 dollars. And this Big Dela 3D printer can help in this housing crisis.
WASP is planning to unveil its revolutionary 3D printer during this weekend to prove its performance. It is not known the price of a house and maintenance of this printer, but this type of project is always interesting. There is a trend of increasingly strong to use 3D printing to create whole houses. Chinese had also proposed a solution that allowed to print a 3D house in 24 hours.
