Why Alibaba’s Jack Ma is helping African Startups?

He is one of the biggest names in world business and he came to Africa to give a masterclass on becoming an entrepreneur. Jack Ma entrepreneur extrodinaire worth more than $42 billion dollars and listed by Forbes as one of the most influential business people in the world. He was rejected for 30 jobs before coming into his own and founding Alibaba the Chinese based e-commerce giant Alibaba – he was in Johannesburg to tell entrepreneurs his story.

Alibaba’s Jack Ma’s lessons for African entrepreneurs

 

What is Alibaba? 

Why Alibaba’s Jack Ma is helping African Startups? 

 Alibaba’s Jack Ma’s lessons for African entrepreneurs

China : A digital Market

China is rapidly and consistently becoming the center of advertising. Shanghai advertising market is booming and have the maximum transaction of funds. The sudden advance of digital marketing is now giving a complete career in the marketing market. The emergence of applications for Android, iOS, Windows, Apple and other forms of operating systems are causing traffic to get a flexible entry. The higher the consumption, the higher the income meter. In short, the advertising market in China is booming.source

Welcome to this amazing digital world ! 

One of the renowned advertising agencies is Gentleman, where digital content is in bulk and the cream of marketing experts are making it inexplicably desirable. They have the best of tools for SEO and optimization that is giving subsequent announcements throughout the country of China. You should not forget that China's population is high so the maximum market catch brings the maximum income. Gentleman has all the tools and navigation power that is setting the high platform of China's digital market. The popularity is increasing at a rapid pace that has always been widespread in the Asia-Pacific region.

Small Agencies on the Top 

The domain of this organization is incredible and the heritage that has created on China is remarkable. The contribution of this organization is in the areas of Tourism and Beauty and has created masterpieces in lots. Other areas include the B2B industry, food, beverage, fashion, investment and real estate. The digital Agency has the best digital marketing tools, which are the exclusive property of the company. These optimization tools are effective and essential for the marketing of digitization. The strongest area is web site optimization. China has beaten everything with its SEO and SEM. Reference to the payment system is very popular in China.

The efficiency behind success has several folds

The company has worked on its weakness and strength and has created the digital marketing tool. Chinese search engines were in their basic forms; This organization raised him with his skills and knowledge along with the hard work of the experts. The result was the high traffic rush. Articles cover the story from the beginning until the digital landscape was created. Today it has reached its pinnacle and is now the pioneer of Chinese digital marketing.
Read also : https://china-market-research.blogspot.com/2016/11/3-digital-marketing-trends-in-2016.html 


https://china-market-research.blogspot.com/

Wechat is spying you !

Wechat is spying you ! you do not trust me ?


Look at this video


Wechat process.

1) WeChat is a Chinese company with servers based in China. 
2) tencent does not use HTTPS, hence communications are not encrypted. 
3) weixin has access to all contacts on phone (even of those who are not on WeChat)
4) WeChat can access the data on phone (including your photos)
5) WeChat knows your location 
6) WeChat can see all text messages, videos and photos and listen to the voice messages.


further reading : 

1. Facebook 
2. Ecommerce blog
3. twitter 
4. illinois.edu
5. Technihub
6. INS Consulting

The Travel Market in Indonesia influenced by Chinese Outbound tourism

It is important that the tourism industry in Indonesia has increased its contribution to gross domestic product (GDP), as it will result in more foreign exchange gains (since each foreign visitor spends between $ 1,100 and $ 1,200 per average visit, ) while providing employment opportunities to the Indonesian population (based on the latest data from Statistics Indonesia, the country's unemployment rate was 5.81 percent in February 2015).
http://china-market-research.blogspot.com/2016/05/tourism-market-in-indonesia-is-booming.html

Indonesia hopes that a significant number of tourist arrivals from China in the coming months until the end of December. Their participation in last week's China International Travel Mart (CITM) 2015 in Kunming, could make them happen such expectations, according to Tourism Minister Arief Yahya Indonesia. He attended the three-day event that opened on 13 November 2015. The CITM is one of the largest trade and consumer travel fairs in Asia. Chinese Tourism Market : +150% since 2014 !

officially the Republic of Indonesia (Indonesian: Republik Indonesia [rɛpublik ɪndonesia]), is a country in Southeast Asia. Situated between the Indian and Pacific Ocean, it is the largest island country, with more than thirteen thousand islands.^[8][9] It has an estimated population of over 258 million people and is the world's fourth most populous country as well as the most populous Muslim majority country. The world's most populous island of Java contains more than half of the country's population.

Indonesia's republican form of government includes an elected legislature and president. Indonesia has 34 provinces, of which five have Special Administrative status. Its capital city is Jakarta. The country shares land borders with Papua New Guinea, East Timor, and Malaysia. Other neighbouring countries include Singapore, thePhilippines, Australia, Palau, and the Indian territory of the Andaman and Nicobar Islands. Indonesia is a founding member of ASEAN and a member of the G-20 major economies. The Indonesian economy is the world's 16th largest by nominal GDP and the 8th largest by GDP at PPP

https://en.wikipedia.org/wiki/Indonesia

9% of the employment linked to Tourism 

It is estimated that about nine percent of the total national workforce in Indonesia is employed in the tourism sector. Currently, the Indonesia tourism sector represents about four percent of the total economy. In 2019, the Indonesian government wants to have doubled this figure to 8 percent of GDP (perhaps too ambitious) ambitious target which implies that, in the next four years the number of visitors to turn 20 million. To achieve this objective, the government will focus on improving Indonesia's infrastructure (including ICT infrastructure), accessibility, health and hygiene, as well as improvement of online campaigns (marketing) abroad. The government also revised its policy on visa-free access in 2015 (for details, see below) to attract more foreign tourists.

The table above shows that the number of foreign tourist arrivals in Indonesia has been growing between 2007 and 2015. This performance is supported by a reduction in terrorist incidents in Indonesia. Although small, there is a radical Muslim community who not only believes that Islam should be the only guide in life (and society), but also ready to resort to extreme measures (violence) to reform and root out conditions . A series of attacks against Western terrorists (2002/2005 Bali bombings and shelling in 2009 Ritz-Carlton / Marriott in Jakarta) has obtained the arrival of foreign tourists as a large group of western Indonesia ignored stagnate as a holiday destination in the months after such a violent incident (less than a year the number of tourists recover). 2009 bombing Ritz-Carlton / Marriott explain why the growth of tourist arrivals in 2009 was limited (see table above). After 2009, there were no terrorist attacks targeting Westerners. This success is due to the special anti-terrorist platoon of the country's efforts (Densus 88), which is funded by the US government and is led by the CIA, FBI and the US Secret Service. After 2009, when radical groups started operating in smaller networks (which are more difficult to identify) attacks targeted symbols of the State of Indonesia (like the police) and not symbols of the Western world. This is probably a reaction to the numerous arrests of Densus 88 in recent years.


source;
http://thammyvien.info/if-you-are-going-to-go-to-indonesia-you-need-to-know-these-10-indonesia-related-things/
Facebook.om 

The Travel Market in Indonesia influenced by Chinese Outbound tourism

 What blocks the development of the tourism industry in Indonesia? In the Competitiveness Report Travel and Tourism World Economic Forum, which "measures the number of factors and policies for sustainable development of travel and tourism, which contributes to the development and competitiveness of a country," Indonesia rose from 70th in 2013 to 50 in 2015, an impressive improvement. This jump was caused by the rapid increase in arrivals of foreign visitors, the national tourism industry priority and investment in Indonesia's infrastructure (eg mobile phone network covers now most of the country, while the air transport infrastructure has been expanded). The report indicates that the competitive advantages of Indonesia are price competitiveness, rich natural resources (biodiversity), and the presence of several heritage sites.

However, the report also said that Indonesia does not place enough emphasis on environmental sustainability (from deforestation and endangered species, while only a fraction of the water used is treated). The report also mentions security issues, particularly the cost of terrorism cases. Another concern is that Indonesia is behind Singapore (11), Malaysia (25) and Thailand (35 °) in the ranking Report Travel and Tourism Competitiveness 2015.

https://www.linkedin.com/


The lack of adequate infrastructure in Indonesia is a persistent problem, not only for its costs sharply higher logistics which makes it less attractive investment climate, but also because it limits the travel of sweetness for tourists. Infrastructure Bali is great and acceptable in Jakarta (except for traffic congestion grave), but outside of Bali and Jakarta most countries the infrastructure is inadequate, especially in the eastern part of Indonesia, where there is a shortage airports, ports, roads and hotels. The lack of inter and intra-island connectivity means that a number of regions in Indonesia that contain a huge tourist potential is not easy.
quora 

In addition to infrastructure, education is also an obstacle. While on the island of Bali, as well as in luxury hotels in Jakarta indigenous people working in the tourism sector, they are quite fluent in English (and sometimes other languages ​​that are not in Indonesia ), in the most remote areas native Indonesia have difficulty communicating with tourists. Therefore, focus on the study of English help to overcome this situation. The language barrier has been a part of Singapore to choose Malaysia as their holiday destination rather than Indonesia. Most foreign visitors entering Indonesia are Singapore, followed by Malaysia and Australia.

http://www.mappedtravel.net/uncategorized/marketing-tips-for-tour-operator.html

Agency : best Practices on Chinese Social Media for Brand engagement ?

What are the best Practices on Chinese Social Media for Brand engagement ? 

There are several social media that are very used nowadays by Chinese people in order to share their life and opinion with friends or followers. As people spend many times on it, the traffic is important and it is paramount for organisations to be present on these places. Let’s see now how firms can increase their brand awareness, their sales, and their customer satisfaction thanks to social media.

Guide to Communicate on Chinese social Media

Social Media create links 

First of all as social media link Chinese people together it is a very powerful l tool to increase brand awareness, which indicate to companies about their popularity and brand image. Facebook is the most popular social media of the world and many companies have their own page in order to display some contents to “likers”. The “likes” amount gives an indication on the brand awareness. There is much solution to increase the “likes” numbers, on the first place it is very important to have a good community management by displaying contents that might interest likers and to answer each massages. It is also possible to run some “campaigns” in order to buy new likers, Facebook has a very good targeting tool allowing to target people through their age, gender, job, localisation, interest and many others characteristics. Then it is important to bet a CPC on each segment and optimize it in order to have a bigger bet on segment with a high Click Rate. On others social media such as twitter or Instagram the number of followers give an indication on the brand awareness too. Customers are very likely to contact the company through social Media as it is a very easy and intuitive way to get in touch with someone, a good interaction with customers may also increase the customer satisfaction as they know it is possible to fix issues easily. It is also possible to increase the awareness on brand for free by creating some buzz, indeed if a content such as photo or video is shared by many followers of the firm, this content will appear on followers’ friends newsfeed and so on. A media can become viral and increase the awareness and enhance the perception of a brand for free. The buzz can also be dangerous because some content criticising the firm can also be displayed by some users decreasing the good perception of the brand.

Digital Marketing Positionning ! 

Is your content strategy in China very corporate or is it a bit more casual? What your brand is sharing says as much about you as it does your Chinese audience., what is your Chinese community ?
 Is your voice representative of your brand in China, do you know the Chinese market ? If it is, then is that representative of the Chinese target you are trying to reach? If your tone is not appealing to your Chinese Audience, then it’s time to change it up. Though it’s important that your digital strategy of Chinese engagement be as unique as your branding, it’s also important not to stray from your off libe Marketing strategy .

Social media create quality traffic in China

Then as the traffic is growing on social media, many enterprises want to increase their sales via this acquisition channel. In order to reach customers, it is possible to display some advertisement on users’ newsfeed via acquisition campaign. wechat will display the ads if the click rate is high and also if CPC offered by the firm is high enough to be profitable. Having a good click rate become a very important stake, it is very important to adapt the message to the target in order to be performant. Indeed the most a message will be individualized, the most the user who will see it will be likely to click on the advertisement. It seems evident that the landing page have to respect the message displayed by the ads otherwise the click has no chance to be converted into a purchasing.

Digital Strategy in China

Let your corporate culture be your guide.

There are many mean to increase the click rate on some ads in China, one of them is to AB test two ads very similar with only one changing aspect and see after a consequent number of click which one is more efficient, continuously set up test is a good strategy because there are always some ways of improvement.

ROI on Social Media ? 

Moreover if a company in China display always the same ad it may be very successful at the beginning but users might be bored after a couple of months. Finally a good tracking is mandatory in order to have a good control on the ROI, indeed each campaign must have a specific URL in order to know which campaign bring the most of purchasing. This allows increasing the bet on CPC in order to display more an advertisement that brings purchase and to cut useless campaign. It is also a good thing to calculate the cost per lead in order to know how much one purchase cost. A relevant CPL must be targeted for each campaign as some buyer are more valuable than others, it also allows marketing officer to make a cross calculation to fix the bid on CPC. Lead can be different things according to companies’ objectives, it can be purchase, download (for apps), or registration (private sales).
Social Media are a very important tool for companies and the best behaviour is to be creative, analytic, vigilant and flexible.
Be Active on Social Media it is vital in China ! Check general feeds in your industry; for instance, at in Marketing agency , we monitor “social media marketing” to pick up a variety of posts that don’t mention our brand but are still valuable. This strategy reveals new conversations on wechat or weibo you may wish to take part in and enables you to establish new relationships in China. It’s also a great way to catch any issues (probleme VS online reputation ) before they become a potential prospects, this is China.

further readings:

1. http://chairmanmigo.com/top-13-advertising-agencies-in-shanghai/
2. http://www.seotick.net/search-engine-marketing/based-on-my-opinions-here-are-the-top-10-seo-companies-in-china.html
3. https://www.quora.com/Who-are-some-great-Digital-Agencies-in-China-Mainland-China-Hong-Kong#
4. http://seoagencychina.com/digital-agency-shanghai-china/
5. https://www.brandwatch.com/2014/11/9-best-practices-becoming-successful-social-brand/
6. https://www.salesforce.com/blog/2013/07/best-practices-social-media-engagement.html
7. http://ecommercechinaagency.com/digital-agency-china/
8. https://www.youtube.com/channel/UCl7mAGnY4jh4Ps8rhhh8XZg

Marketers have to use cultural aspect in China

Marketers have to adapt to Chinese culture to success in China !

 


At least three leaders of Chinese social networks, namely, Weibo, WeChat and QQ. WeChat it is the most popular and originally created to serve activities date. Weibo, owned by Sina Corporation focuses on providing information. QQ also focuses on providing content

source http://www.hr.com/en/app/blog/2016/04/10-strategies-for-success-in-chinas-social-network_imzu0zlw.html

Here are 7 strategies to achieve success through the social network in China:

1. Marketing Content
Relevant content is paramount and consumers are getting tired of being attacked by commercial advertising. Content will determine the number of clicks and the number of visitors you can get. You may need to show some photos and video in any of its contents.
2. 020 in China
QR Code is the link between the offline and online one. QR code is useful for making the payment procedure, including promotion procedure.
3. connecting to your target
Connecting line has revolutionized everything and makes everything simpler. You can make instant payments via Internet and get the goods at a conventional store.
4. community management
If you have low popularity, certified Baidu account to build trust is needed.
5. Online Communication => offline sales You must create an attractive community directed to a particular topic, and this will create a mutual interaction and strengthen their brand.
6. viral Marketing
The Chinese are very fond of buzz, as usually contains information

soucres
http://china-market-research.blogspot.com/2016/04/social-media-marketing-best-practice-to.html
http://china-market-research.blogspot.com/2016/04/china-outrage-over-viral-video.html
http://china-market-research.blogspot.com/2016/04/hairy-nose-wtf-advertising-campaign.html
http://china-market-research.blogspot.com/2014/04/social-marketing-shift-three.html

China: Outrage over viral video

Chinese Social Media are shocking after this Video.
Kidnapping is a serious problem in China–and the Chinese people

Buzz on Chinese Social Media ! 

The most popular of numerous hashtags referring to the incident had accumulated over two billion viewings by Thursday afternoon on China‘s  Weibo — around 50 % more than the number of people in the world’s most populous country.

more information about Social Media in China
http://china-market-research.blogspot.com/2016/03/top-5-buzzs-posts-on-facebook-about.html
http://chinesetouristagency.com/social-media-agency-china-specialised-chinese-tourism/
https://www.hongkongfp.com/2016/04/07/video-outrage-over-on-camera-abduction-attempt-in-china/

Digital Marketing, what are the real challenges of companies in China ?

Digital Marketing Barometer 2015 ". This study, conducted among 300 managers and marketing managers, focused on the following topics: How to optimize your digital campaigns? How to improve your mobile marketing initiatives? How to measure the effectiveness of your cross-channel actions? How to make your digital transformation? Invited to share their experiences, advertisers 3 sectors of very different activities spoke for more than an hour ...

what are the futur trends ? 

Board Director at Atwim, drew a picture of future trends: Part increasingly significant budget allocated to digital marketing; Mobile applications very popular with more than one third of respondents claiming to devote the budget; Atwim The Email Marketing and short message is dead in China.
Wechat is the top levers privileges acquisition; Improved customer insight through data. According to the study, two thirds of respondents are considering the data as a tool to improve customer knowledge.
The study also found that the "customer journey" becomes essential to optimize every stage and interaction provided of course to put the customer at the center of its marketing strategy. Another change, the digital no longer appears only as a vector of acquisition, it also strengthens the image of the brand explain this SEO Agency in Shanghai 

The data, centerpiece with Sohu

Faced with the proliferation of digital channels and the explosion of data sources, companies sometimes have trouble measuring the effectiveness of their digital strategy. Indeed, it remains difficult to analyze, it is the interdependencies between the different channels. According to the barometer Digital Marketing, only one third of respondents have already aggregated the internal company data with external data.

Get more exposure and more Fans on Social media is the Challenge in China !

For if this pool of data is exponential, it represents a tremendous opportunity for marketers on both a business plan and in terms of customer knowledge. For a pure player like atwim, the organization is simplified. Ombline Coriolis, Global Head of Media at alibaba, said that "data is a masterpiece" and that "the external data is now integrated." As for traditional structures, it is still complicated. CRM and Internet Director of Club Med World group, is hoping a quick rapprochement between IT and marketing and personalization of off and online marketing operations. It also wants to offer more human through a mobile application and a bracelet connected with a logic customization, the bracelet is already a known object by customers of Club Med in China . Ditto for the main target which itself the goal of becoming ever more powerful and more agile and in step with the times. Today, Vincent , Marketing and Client Management in China in the company L'Oreal wants better use of the data to obtain a more accurate sequential work but also bring more attention to the human.

Digital Marketing, global communication online

What is really Digital marketing ... according to Wikipedia is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert client . The key target is to promote brands, build preference and increase sales through various forms of digital media and tools. It is embodied by an extensive selection of service, product and brand marketing strategy , which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio, and internet(in CHina)



Digital marketing concepts and practice are evolving tremendously among several industries, especially by the leading companies among each industry utilizing the mass reach of digital tools and social media platforms, benefiting from the possibility to create individually tailored approach that can achieved at a very productive cost
Digital marketing includes Internet marketing techniques, such as search engine optimization (SEO), on baidu in China search engine marketing (SEM) , content marketing, influencer marketing, content automation, campaign marketing and e-commerce marketing. It also extends to non-Internet channels that provide digital media, such as mobile phones (both SMS and MMS), callback and on-hold mobile ring tones, social media marketing,e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media

https://en.wikipedia.org/wiki/Digital_marketing

Go mobile in China 

The mobile audience poised to outperform the web Besides the data, cross-channel has a real added value for the business, it helps to understand how your customers interact with your brand and maximizes the impact of your marketing actions. At Tencent, cross-channel is present and many levers are operated. The push banner within the customer safe spaces is what works best. Obviously, email marketing, SMS and targeting are also widely used. In addition, mail remains a vital lever for powerful and outgoing calls. Wechat, whose average Chinese customer age is 20 to 35 years, promotes as mobile communication, customers are essentially of mobile users.


Moreover, according to ibrands invested 72% in the mobile App In 30% of the mobile web and web in 2015.

Although awareness is done widely felt, the mobile channel is still underexploited by traditional companies. Yet the study of chinese insurance published in January 2015 revealed that 4 times more smartphones were sold than PCs in 2014 and the mobile audience is about to exceed that of the web. Of course, Jack Ma ensures they work there and that 30% of marketing expenditures are already devoted to mobile.

Conclusion :  Marketers in china know that today's technology offers a tremendous opportunity to measure his actions. Nevertheless, the digital transformation may seem even harder to implement. Indeed, a lot of data to be analyzed and businesses do not always have the internal expertise to carry only this type of project. In addition, the mobile forces us to think of new services and experiences, in fact, offer a mobile quality of experience for its users has become essential. Finally, the customer has become volatile, it is necessary to follow the user lifecycle and understand how to strengthen the synergy between the various existing levers.


For, to bring value, usefulness, the company must know the needs and expectations of its consumers to respond, or do better

Please tell us what’s on your mind, such as article ideas, advertising queries, joining our team, criticisms and more

4 news about Chinese automotive Market

1. China auto sales drop 2.3% in June 2015
China auto production and sales numbers are 1,850,800 and 1,803,100 in June 2015, dropped 5.8% and 5.3% respectively over last month, dropped 0.2% and 2.3% respectively over the same period in last year. It recorded the first year-over-year decline in more than two years.

2. GM China auto sales flat in June despite broad price cuts
GM's sales in China are roughly flat for June as broad price cuts introduced earlier in the year failed to boost demand. GM and its Chinese joint-venture partners sold 246,066 cars in June, virtually unchanged from the same month a year ago. It has largely failed to counteract sluggish auto sales so far despite slashing prices on 40 models in May by up to 20 percent, as China's economy grows at its slowest rate in 25 years. The automaker also faces rapidly shifting tastes among Chinese consumers, now showing a pronounced preference for small, affordable sport-utility vehicles.

3. Geely started building New Energy Commerical Vehicles plant in Nanchong, Sichuan province
On last Thursady, Geely started building a new plant in Nanchong city, Sichuan province. The new plant will have a capacity of 100,000 New Energy Commerical Vehicles per year and 50,000 gas engines per year. It's said 7 billion RMB will be invested for this project.

4. NEVS to build EV plant in Tianjin
China's National Electric Vehicle Sweden, which owns the assets of bankrupt Swedish automaker Saab, broke ground on a plant in the northeast China city of Tianjin to produce electric vehicles. NEVS said it would spend 1.2 billion RMB ($200 million) to build the plant, which will produce up to 200,000 vehicles annually.

Thank you ecommerce-China

Interview of a Digital Marketing Agency in China (French)

I had the pleasure of interviewing Olivier Verot last week. Olivier Verot is the founder of Gentlemen Marketing Agency based in Shanghai, specialized in Digital marketing, SEO, Social Media, Buzz in China. We discuss marketing strategy on Chinese social networks for foreign brands.


 

more information

About SEO companies in China

We are offering to promote your website in the major search engines like: Google, Baidu & haoso which results in improvement in keyword ranking, traffic, link popularity and goal conversion in the first month of our work.
We need to make sure that your website is abide with all the search engines guidelines & after that promote it very aggressively targeting the main keywords which can drive traffic to your website through search engines.
Below, please find all the details of the Baidu SEO campaign to improve or increase your online presence.

Baidu SEO services usually

We cover all the necessary online marketing strategies step by step:
Analysis:
1. Current status of your website.
2. Analysis of your competitors.
3. Analysis of your business/product/service.
4. Analysis of keywords & online competition.
5. Technical analysis of website in-terms of SEO on Baidu

China On-page Optimization:

1. Fixing all the technical errors of website.
2. Optimizing the keywords appropriately.
3. Based on the analysis reports – Preparing road-map to achieve results/rankings.
read also 

Chinese Off-page Optimization (Promotional Activities):

1. Traditional way: Articles, Press Releases, Directories, One way, Reciprocal links etc
2. SMO: weibo, wechat, Linked In etc

Cost: All our prices are bespoke and it depends on the no of keywords you want to promote. Let me know the no of keywords you want to promote so that I can make a suitable proposal and send it to you.

Areas of improvements:

* Keywords selection and optimization
* Top page ranking for keywords
* Quality link buildings
* On page optimization and onsite optimization
* Error fixing and suggestions
* Social media promotion over weibo, wechat, Facebook, Twitter * Quality contents
* Competitive analysis and roadmap

Results:
1. Technically sound website. (Baidu recommend)
2. Website will be on Top pages of baidu and other search engines for targeted keywords.
3. Permanent high PR back-links. (High potential traffic)
4. Potential traffic on the targeted landing page. (Good ROI)
5. Updated social media profile. (Increase popularity)
6. Let me also update you that we do 100% manual submissions which results in permanent quality back links, so that you can have your potential traffic on your prime pages and ultimately your ROI will increase.

Relavant links :
http://www.business-internet-china.com/business-china/top-10-seo-companies-in-china.php
http://china-market-research.blogspot.fr/2013/04/seo-for-ecommerce-in-china.html

Hanhan microblogging marketing

"Will be no subsequent period, sometimes together, July 24 release." - At 9:05 on May 29, a famous writer, director, racers, thousands of otaku father Han issued such a micro-blog. After 24 hours, a good report card was born: 330000 forwarding, 90,000 comments, and 150,000 points praise. So far, the amount forwarded this microblogging has more than 37 million times.

Forwarded within 24 hours 330 000 What is the concept? Another strong opponent of the data may be used as reference: When GJM released "Little Age 3" trailer microblogging forwarding number within 24 hours of 26 million people, the official micro then said excitedly, "Crack the record, simply can not stop down. " The amount of microblogging forward Han "no period after" catch-up this figure, only half the time.

Yes, in terms of social media alone, "will have no period" has been created in the history of the most popular trailer. Han is how to do it?

the video：http://v.youku.com/v_show/id_XNzE4NjI4ODQw.html
No period after the pilot trailer

If you put half a year ago - at that time, "no period after the" No boot - Han microblogging probably will not appear so grand. January 6, 2014, Han announced his directorial identity. After six months in the number of newly released microblogging Han almost more than the sum of the past. This is also the Han since April 1, 2012 since the reopening of microblogging, microblogging issued the highest frequency for some time.

Han humor is consistently sharp text style, which makes him a natural built-in "Satin Hands" attribute. So, when Han improved after the microblogging activity, everything moving in the direction of the masses loved. For the "satin hand" evaluation, so Han responded ↓

A person becomes satin hand is not difficult, the difficulty is to let a group of people to become satin hand. As often in micro-Bo Han po few stills, microblogging under review were slowly changed ↓

In this case, users are beginning God replies trend has now towering, Han also noted that his choice is: courage from black, to continue the challenge. This is the result of the challenge ↓

In Han's "provocation", netizens comment gradually collapse, simply can not stop. Large piece is hand eagerly eyeing comments only stay mettle, fame. For example, this ↓

Such ↓

There are so ↓

Even just send a simple reply punctuation is still difficult to escape the fate of God ↓

After promotion to the national father and Uncle Brother ↓

Obviously melancholic content or would lead to such comments ↓

So since Black became a habit ↓

When netizens have forwarded as a habit, "under a" hot is not difficult to foresee. "Will have no period" Pilot microblogging released the night before, Han microblogging notice: "fixed gear trailer, tomorrow 9:00 See bless me not to upload the wrong video.." Fans immediately reply quipped: " satin hand who open tomorrow at nine-time test. remember to bring the ticket and 2B pencil. "

Whether intentional or unintentional, Han microblogging gradually became a fertile ground for the growth of the satin hand, the exposure also increased significantly, which is "no period after the" microblogging outbreak has laid a solid foundation. Of course, in addition to the hands and love pink satin, Han their influence and power of its circle of friends also not be underestimated. Through the "no period after the" pilot microblogging large third-party data analysis software, transponder 33 million people, more than 30% of the figure is made up of people and add user-contributed V, Overheating Ningcai Shen nearly 8,000 large V, "New Weekly" and other media officials are involved in the topic of micro-propagation.

So, microblogging play well what is the use? Listen to the other associated data: "no period after the" trailer was released, within 24 hours Youku trailer-on-demand will reach 3.4 million peak, more than the sum of Youku notice 24 hours after the annual peak-demand film. As the final box office, guess what?

source：
http://www.adquan.com/post-8-27607.html
http://marketinginchina-gary.blogspot.com/

Interaction with followers on sina weibo

Interaction with followers on sina weibo

When a company decides to create a weibo account, the brand building and selling products are the main goals. And no matter which is the priority, you should have a large number of followers. How to interact with them and maintain the influence among these people become essential for the company.

Pay more attention to the followers. Some are really customers, and some of them might not be potential customers, but they do keep in touch with your brand and products. There is a great chance that they might provide an access to your targets. So keep patient and select some tweets to reply or retweet which is easy to explain your products or raise a good reputation of the brand. Make it a continual move and cover utmost followers, showing your respect and sincere.

Act professionally and interesting. The brands well-known as their good performances on weibo like durex and T-mall. They tweet interesting pictures and some jokes created by themselves adding their own styles. Creativities and interesting things keep followers’ attention and professional tweets and replies help build brand reputations. Some companies could give advice for unique products’ features, and that will help to establish the authority in the industry and develop closer relationship with the customers and followers.

Target clearly. The account should find a group of potential customers or people who cares about these products. Understanding what they really want to know, and release the exact information they need. Thus it will be efficient to spread the right content to the right people.

Bring benefit to your followers. There are all kinds of activities online, they encourage and reward retweeting spreading the brand or a certain product. This will bring a large scale of attention for some time. Followers look through your content and retweet to their friends, appealing more audience for your public account. Maybe you can get an opportunitiy to release some QR codes or discount in the online shops,

Set up some groups to guide. Groups are rarely seen on the weibo marketing, but when you as a public brand account reply some questions directly explain the confusion coming from potential customers professionally, it will show an image that your company is mature skilled and willing to help. And when a company is not advertising blindly all the time, the audience will think of it trustworthy and helpful, which is good for it to run some activities in the long term.