Younger generations of Chinese do not differ from the younger generation of the West. They can use different social media platforms, but they follow a similar formula when shopping. For example, Chinese births after 90 years buy all the clothes online, because they can make a purchase decision without any help from someone else. But the generation of the 1980s would not believe physical stores more than online shops, because they tried to try clothes and not only see them on models.
Affichage des articles dont le libellé est apps. Afficher tous les articles
Affichage des articles dont le libellé est apps. Afficher tous les articles
mercredi 7 novembre 2018
Clothes market in China
Chinese consumers are very easy to serve in terms of needs. They are very excited about foreign brands due to the large selection of branded brands and new and famous brands.
Younger generations of Chinese do not differ from the younger generation of the West. They can use different social media platforms, but they follow a similar formula when shopping. For example, Chinese births after 90 years buy all the clothes online, because they can make a purchase decision without any help from someone else. But the generation of the 1980s would not believe physical stores more than online shops, because they tried to try clothes and not only see them on models.
Younger generations of Chinese do not differ from the younger generation of the West. They can use different social media platforms, but they follow a similar formula when shopping. For example, Chinese births after 90 years buy all the clothes online, because they can make a purchase decision without any help from someone else. But the generation of the 1980s would not believe physical stores more than online shops, because they tried to try clothes and not only see them on models.
dimanche 4 mai 2014
The apps market in China
A substantial growth of
apps market in China
According
to market reports,
the volumes of downloaded applications are going to know a remarkable increase
in Asia in particular in China in 2014. Indeed, thanks to the lightning growth
of sale of mobiles, vaster fixed prices, the number of download made a
spectacular boom. We plan that China is going to become the second market after
the USA in terms of volumes of download. We have already observed a clear
increase of the volumes of data downloaded in China, by comparison with the
other countries Asian as the Thailand or still India. However, these two
countries have of their known sides a respective growth of 27 % for India and
40 % for the Thailand.
How apps market increase
in China?
In spite of
this remarkable growth, the Chinese market of the applications is not still
capable of overtaking the American market or the European market. However, the
proportion of Chinese download is relatively important. We could analyze this
small gap between the Asian market and the American market by the price practiced
on the Asian market. In China, the average price of download of application is
higher with regard to that practised on the American market. In America, it
borders 1,48 dollar by application whereas in China are needed 2,62 dollars to
download a program. What makes that the Chinese income of the sales of
applications represents hardly two thirds of the income in the USA.
So, even if
we find only 11 % of paying applications in China, the platform knew a
spectacular jump of 73 % in one year. The platforms of independent downloads
could have a weight importing in the future but for the moment Chinese content
themselves applications which we download directly on the site.
Let us note
to finish that in April, 2011, the sale of IPhone in China knew an increase of
250 % in one year, against 155 % in the USA.
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