This year's Double 11 store festival, China's biggest online shopping event, got off to a good start with great enthusiasm from consumers, with e-commerce platforms reporting strong initial sales and authorities ferring in high-speed trains. for transporter of goods.
While the recent COVID-19 outbreaks have dampened some consumer activity across the country, the early onset of the annual shopping spree, which typically falls on November 11, typically consumes November 11, with evidence. Chinese and offered a much needed boost to consumption, a key driver of growth.
In an effort to boost sales, e-commerce platforms kicked off the event on Sunday evening.
On JD.com, more than 190 million items were sold in just four hours after launching its Double 11 shopping festival campaign on Sunday at 8 p.m., according to the platform.
Highlighting the accumulated effectiveness, about 2 hours after the official start, over one million Chinese consumers received the products they purchased from JD.com.
Sales of many products on the platform exceeded last year. For example, home appliance sales in the first hour exceeded all-day sales and neither last cosme sales. the level of a day of last year in just four hours.
Alibaba Group's Tmall also experienced a similar boom: just an hour after the e-commerce platform launched its Double 11 campaign, more than 2,600 brands saw their sales exceed first-time sales, according to the year’s statement. by the platform.
If the statistics remain limited, the great enthusiasm of consumers is also palpable. The subject of Double 11 topped the social rankings of Chinese networks Monday morning, with the hashtag "pay the account due" plus Weibo.
Beijing resident Sun Qi told the Global Times on Monday that she purchased 17 products from Alibaba's Taobao this year, mostly clothing and basic necessities. 13.
Sun said the discounts and gift packages offered on Taobao for the VIP customers are relatively larger this year, so his basket for this year's Double 11 will also be much larger than last year.
Another Beijing-based consumer named Zhang told the Global Times that "the Double 11 shopping festival is relatively long and there is always something to buy during this time."
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