Marketing Report on China Movies
China has become the world's 2nd largest film market and is predicted to be the largest, overtaking Hollywood, by the end of the decade.
The country already has what is claimed to be the largest film studio in the world. Hengdian is a three-hour flight south of Beijing. 20 years ago, it was a small farm town. Now, it is larger than Universal and Paramount Studios combined. "Forget Hollywood, here we have 40 different productions at the same time, via
"Zeng Yulin, the spokesman for the studio said to me with a guide and a golf cart, we took a tour of the site There seems to be no limit to what they can create:
.. We went pass a spectrum of Chinese history from colonial Hong Kong prewar Guangzhou recreated every detail. at the heart of it all is a stunning full-size recreation of the Forbidden City in Beijing.
Movie in ChinaNo sets are temporary and there seems to be one for every conceivable scene. in a corner, we stumbled upon the filming of what appeared to be a key fight scene in a war movie to come.
Surrounded extras in costumes outsized was the main actor Qi Dao. Impeccably dressed in the uniform of a police officer in the 1930s, Dao was on his fifteenth take of the morning. in a short pause, he spoke Hengdian.
"It's getting better every day,""There is still some way to go before it is an international standard as Hollywood.,
But it is better
" He then turned to the only question that keeps many regard China.