social media in China

Social media in China 

When it comes to social media, few industries have been as successful and consistent beauty.

Often the first to adopt new platforms and some of the highest rates of participation between the vertical luxury brands Beauty in many ways serve as an example when it comes to watching where the people,

90 percent of beauty brands have active accounts on at least two Chinese social media networks. 

and very soon after providing community services they want and they need. In China, the situation is similar. According to data collected in Digital

 Beauty Supplement in China !

The important thing here is standout Benefit Cosmetics, which has increased its presence from four to seven platforms in 2012. Leading Estée Lauder is not far behind, from three to six. marketing china

Although both gained huge following here in the United States, only six and 10 beauty brands have invested in each corresponding function on the platform in China. More of a missed opportunity given the persuasion Chinese e-commerce is no all brands continued integration. For the complete picture of beauty brands and Chinese social media landscape, see the table below All 20 Beauty brands included in the research community built on the most popular network in China, Sina Weibo, but the scope is still quite limited.

@Social media China

In terms of size - an average of 168,000 followers on Twitter-like website - the Chinese community social is much smaller than the brand pages on Facebook, for example, currently averaging more than 10 times the number of fans. Commitment, too, is much lower, despite the decline in the administrator-to-fan relationship. Last year, Sina Weibo has added several new features mimicking Facebook "custom tab" format to Pinterest and "pinning" feature.