Jingdong positive makeup - Butterfly Festival : nonsense really liable thunder!
By the end of February 2014 , International Women's Day from the traditional scene in less than ten days , the electricity supplier giant officially announced the launch of Spring Jingdong promote "Butterfly Day" , the main push for female users of cosmetic products . At present, the 180China creative television commercials and print ads have been ahead of the street , around the entire Campaign " nonsense struck by lightning ," the themes.
Jingdong 's Day this mark the first time in a large-scale "female marketing" directly involved in the marketing of cosmetics in spring competition , a change in control of the first digital image of the service men . Not only that , combined with recent Jingdong 's " soften " strategic point of view , Jingdong 's strategic intent has also been revealed.
Consumers traditional impression, Jingdong Grand promote multi- male theme -based, so before they spring a large pro- named " Jubilee Action ." However , the launch of Jingdong female consumer-oriented "Butterfly Day" promotion for the first time a large company level main push a single category , that female users based cosmetics, or contrary to people 's expectations.