WeChat business : Get Fans will be able to make money ?
In real life, the likelihood of consumers , are just a fan of the optimal cost is rarely a particular obsession of a specific brand or product . Great pains to please their fans , as back to basics , get down to enhance their product and service quality user experience .
wechat showings , wechat car , wechat shopping , wechat recharge , with the explosive growth of the user , wechat mobile terminal business in full swing . Chiefs have vied for corporate gathering Rush , buyers fought in my circle of friends to spare no effort . Faced with the sudden wechat artifact, some by surprise , and some stop watching , some vision first.
Apart from a very few , such as China Merchants Bank , China Southern Airlines , millet phones, get the sweetness from the wechat not many , some of these more Needless to say , such a small Taobao sellers . Not long ago a " sellers on wechat people , you now okay ? " Road to make the businesses are described as sad .
First obtain fans and earn money ?
Merchant will throw the same point of view : I do not know that it can not make money , first get fans. Standing on the merchant's point of view to consider , that 's right. Because we do not know what method is most effective when it is no doubt , no matter how, no user is all talk .
Admittedly, no fans everything is 0 , but with the fans there everything? Mobile Internet in all sorts of time and space barriers cleanse digestion after traditional business , does provide a natural platform for fans and broad marketing . However, marketing is really conquering fans is that all future products for the strong fortress it?
Not necessarily so. If you can not keep a clear head and calm insight , just smoke and mirrors , the marketing puzzle fans will be caught and can not extricate themselves. The vast majority of fans on wechat diehard fans are not hardcore , can not afford any sign of trouble . No reason to get your fans to public attention for two main reasons : First , trust your product, your product will bring them value ; Second, they see your product from the petty . Once these have gradually lost luster charm , fans will gradually leave. The more typical example is the millet "hunger marketing ."
This is clearly not the best wechat marketing, because you never know which day you push the information users are tired of your boring product .
I believe that the nature of the Internet is its people. If there is no form of communication between the fans , interactive , even if your product , there are one million fans , he is just a bunch of cold figures .
User psychology, behavior, interests as the starting point for marketing , confessed the truth is , since the media age in the face of more and more rational and mature user psychology , increasingly fragmented catalytic behavior , people increasingly interested the more diverse today, the first time how to catch the user's eye , allowing users more time and effort involved in interactive brand marketing in the past, is a prerequisite for all marketing approach. And all this comes from your services.
Return wechat mind : Service is king
In real life, the likelihood of consumers , are just a fan of the optimal cost is rarely a particular obsession of a specific brand or product . Great pains to please their fans , as back to basics , get down to enhance their product and service quality user experience ( both functional experience and emotional experience ) , so that their brand or product with real charm of the Mountain.