vendredi 25 janvier 2013

social media in China

Social media in China 


When it comes to social media, few industries have been as successful and consistent beauty.

Often the first to adopt new platforms and some of the highest rates of participation between the vertical luxury brands Beauty in many ways serve as an example when it comes to watching where the people,

90 percent of beauty brands have active accounts on at least two Chinese social media networks. 

and very soon after providing community services they want and they need. In China, the situation is similar. According to data collected in Digital

 Beauty Supplement in China !


The important thing here is standout Benefit Cosmetics, which has increased its presence from four to seven platforms in 2012. Leading Estée Lauder is not far behind, from three to six. marketing china

Although both gained huge following here in the United States, only six and 10 beauty brands have invested in each corresponding function on the platform in China. More of a missed opportunity given the persuasion Chinese e-commerce is no all brands continued integration. For the complete picture of beauty brands and Chinese social media landscape, see the table below All 20 Beauty brands included in the research community built on the most popular network in China, Sina Weibo, but the scope is still quite limited.

@Social media China

In terms of size - an average of 168,000 followers on Twitter-like website - the Chinese community social is much smaller than the brand pages on Facebook, for example, currently averaging more than 10 times the number of fans. Commitment, too, is much lower, despite the decline in the administrator-to-fan relationship. Last year, Sina Weibo has added several new features mimicking Facebook "custom tab" format to Pinterest and "pinning" feature. 



samedi 19 janvier 2013

10 Step to conduct a market Research in China

10 Step to conduct a market Research in China 


An important part of the market survey in China , is to measure the feelings and preferences of Chinese customers in a given market. The size, design and purpose, market research companies and organizations use the data to decide what kind of products and services, and how to sell one of their main pieces.

Identify and define the nature, extent and size of the Chinese market. See more information on Focus Group



10 steps how to do a market survey, and optimize your results suggest basics.




Extensive global network of data acquisition specialist, single point of contact, fast. Learn more.
Before the investigation is carried out in a specific market, you need to know what your goal market. Select geographic and demographic parameters, determine the type of customer products and get an idea of ​​how many people in the market. Do you maybe know that Junior enterprise can do the Job

Advice from Daxue Consulting Market China


1 A brief list of the shrinking market research data: 


buying habits, for example, or the average income.

2Determine which market to investigate.

3Find where, when you are in the market can reach customers.

You may carry out the survey shows that, in the mall or on the street, by phone, online, or by e-mail. Your results may change according to the time of day, Select the most suitable method and time of your research.

4 Select the sample size.

Your sample size should be the same size, to maximize the accuracy of your results. You may want to create sub-samples - for example, "male", "18-24 years old", etc. - to reduce the risk of biasing the results of certain types of people.

5Prepare answer to the question, 

will you need for your market research data list.
Your questions should be pointed, specific. The answer to the question of the process, you can not predict. Do not ask the same thing in two different ways. Try as much as possible to use as little as possible.

6Devise a way to quantify your answer.

If you are asked preferences, you may have to ask the respondents to enjoy the value of their own feelings or keyword. If you ask a question of money, the use of the range of values​​. more information here If your answer is descriptive, decide how to group, after the completion of these investigations, so that they can be grouped in categories.

7Identify, may affect your results 

(usually the characteristics of people who are more likely to answer the questionnaire), and find out how to reduce its impact variable.

8Set investigation, 

it is likely to result in a time segment and the location of the largest sample volume.

9Prepare survey table.

10Conduct investigation, 

to maximize the size of the sample and the accuracy of the reaction...

More information on Consulting Research China

vendredi 18 janvier 2013

Keywords in China Market Survey


Important to study the information prior to achieve strategic.


Technology research in the Chinese market
Market research in China is a key factor to gain a competitive advantage. Chinese market and other Western countries. The only way to get a correct strategy is the focus of the study information to identify and analyze the market demand, market size and competition. Via Marketing China

Market research in China, including:



  1. Society and public opinion surveys,
  2. Personal interpretation of the information
  3. Application of the methods and techniques of social science statistics and analysis of research institutions to understand or support decision-making


Via wikipédia

The Top Keyword for market Research In China 





Keywords in China Market Survey


mercredi 16 janvier 2013

Market baby in China

Market baby in China 


Due to inflation and the cost of living increase, the young couple seems to be higher than the year ago babies, especially those living in first-tier cities, such as Beijing, Shanghai, Guangzhou and more anxious. In Shanghai, for example, it will cost more than 30,000 average per year to raise a child from birth to graduate from elementary school, so it seems unlikely that a young couple, if they are able to achieve such a high pressure is not a stable source of income.



 Specifically, it records the family in Shanghai in 2010, directly used to 32,719.5 yuan a year to raise a child from 0-3 years, 4-6 years, 31,943 yuan, 31,226 yuan for 7-12 years. Approximately 35% of the parents were subject to high stress caused by parental.

Read more in Daxue Consulting Research China

mardi 15 janvier 2013

Market Research in China


Market Research in China  


What is that? A Market research is any organized effort in china to gather information about markets or chinese customers. A survey is a very important component of business strategy
The term is usually alternated with marketing research,.
You can see a lot of Chinese market research

Distribution Research in China

However, the placement may want to draw a distinction, in that marketing research concerned specifically about marketing processes, while market research concerned specifically with markets. Advertising research: analysis of its promotional effect specific advertising and finishing.




Common market survey


Consumer Survey in China : specific consumers do observation and research, the purpose of the analysis, their buying behavior, consumer psychology, evolution, and so on. more information
Market Watch: control analysis, from the perspective of the economy, science and technology organized do research for a particular area of the industry do.
Survey: the same product for a nature of its history of development, design, production, and other relevant factors.

Key factor of success in China 

Market research is a key factor to get advantage over competitors. Market research provides important information to identify and analyze the market need, market size and competition.